home Women Popular Yandex queries by region. Statistics of search queries from Yandex, Google and Rambler, how and why to work with Wordstat

Popular Yandex queries by region. Statistics of search queries from Yandex, Google and Rambler, how and why to work with Wordstat

Every day, users formulate about one and a half million Yandex search queries as questions. For example, [what to use to catch crucian carp], [who are these hipsters] or [when will I get married]. Question requests account for more than a percentage of the total daily flow

Most often they ask questions about current topics: about the latest Internet memes, new films, etc. Having arisen in connection with a certain event, requests disappear shortly after the event has passed. For example, in January the most popular questions were related to the film “Vysotsky. Thank you for being alive" and the series " Magnificent century" And in June - with the popular Internet meme “Who are you? Come on, goodbye!”, exam results (Unified State Exam and State Examination) and the European Football Championship.

Some questions are constantly present in search queries, regardless of the time of year or current events. The most popular of them are [what holiday is it today], [what movie to watch] and [why doesn’t he get in touch].

At any time of the year, questions about dates are equally often asked. Users want to know what can be celebrated right now, when a specific holiday will be or what kind of holiday will be on such and such a date: [when is Tatiana’s day], etc. People are also interested in which days will be non-working days - [May holidays 2012 how we rest]. In winter, compared to summer, people asked much more often about the dates of the “end of the world,” and at the beginning of summer, about the passage of Venus across the disk of the Sun.

Another big topic, always equally popular, is health. Users ask Yandex what to do in a given situation or how to treat a disease: [ high pressure what to do], [bitten by a tick, what to do], [stye on the eye, how to treat]. Approximately every fiftieth question to Yandex is in one way or another related to pregnancy: [when to take a pregnancy test], [when the belly begins to grow in pregnant women].

Winter and summer questions

The popularity of some topics varies greatly depending on the time of year. For example, questions about the weather are asked mainly in winter, and all of them are related to cold weather: [when it gets warmer], [at what temperature do you not go to school], [at what temperature can you walk with your child]. Also, in January, compared to June, socio-political questions were asked much more often. First of all, they were caused by changes in legislation that came into force in the new year and the recalculation of various indices: [how much will pensions be increased in 2012], [what can maternity capital be spent on in 2012], [how much will cigarettes cost in 2012].

The European Football Championship started in June, and sports topics rapidly gained popularity - every twentieth request in the form of a question was dedicated to Euro 2012.

They were mainly interested in the schedule of upcoming games and television broadcasts, but also asked about the current score and even about the rules of the game: [what time is Euro 2012 today], [what is the score for Russia versus the Czech Republic], [how many halves are there in football].

Another topic that took off greatly in the summer was exams. In winter, they were practically not remembered, but in June every tenth question was related to the results of the Unified State Exam or State Examination. The most popular subjects, as expected, are Russian and mathematics.

In addition, in June the number of questions related to vacations and travel increased: [how much does a train ticket cost], [where is Ibiza]. Quite often, users ask questions “how to get there” or “how to get” to a certain place. In winter and summer in the same region people ask about different places. Voronezh residents, for example, in winter most often look for how to get to the bird market, and in summer they ask for directions to Kostomarovo.

Questions in different regions

Most questions are of equal interest to users from different regions, but there are differences. For example, only in Kaliningrad they often ask [how much does customs clearance of a car from Germany cost], in Omsk - [what is Cthulhu], and in Chelyabinsk - [why do crocodiles swallow stones]. Also, each region has its own vacation spots, the directions to which are asked most often: in Kyiv they go to the botanical garden, in St. Petersburg to Peterhof, in Belarus to the Mir Castle, and Odessa residents are looking for a way to the local nudist beach.

Popular question words

Among the question words, users most often use “how much” and “how.” This is not surprising - the word “how much” is found in such popular questions as the number of episodes in TV series, the age of celebrities, and the cost of goods. The word “how” usually precedes questions like “how to find out”, “how to spell”, “how to treat”, “how to get there”, “how to remove”, “how to turn off”.

There are minimal differences in the frequency of use of different question words between the four countries studied. Russians are slightly more likely than others to ask “how much?”, Kazakhs – “how?”, and Ukrainians – “why?”. Otherwise there are no differences.

Quite often, users use the constructions “what is it”, “who is it” and “how is it” - with their help they look for definitions of new words, concepts and phenomena. Often, interest in unknown concepts is due to their widespread use in popular culture. For example, the most popular winter query with the interrogative word “what” is obviously caused by mentions of Article 228 of the Criminal Code in many songs of Russian rap artists and the growing popularity of clothes with the inscription “228”. Also often among the top unknown concepts are Internet memes and Internet slang.

Questions on eternal topics

Most often, when asking search questions, users want to solve specific problems, for example, figuring out what movie to watch or checking the weather forecast. But there are also rhetorical questions or questions based on eternal themes- [when will I get enough sleep] and [why am I such a fool]. Among them there are many questions about love relationship and, judging by the wording, love issues worry girls to a much greater extent.

Sometimes Yandex is also asked children's questions - [why the sky is blue] or [where do children come from]. Obviously, parents, stymied by such complex questions, have to look for answers on the Internet.

Today, the demand for a particular group of goods, as well as the value of certain services, can be judged based on the RuNet service “Wordstat”. Popular Yandex queries in the form of statistical data are of interest not only to the professional group of users. An objective analysis of a word or phrase allows each interested party to determine the “current weight” of information and outline the most accurate direction for the search process as a whole, as well as develop (for themselves) a specific action scenario, depending on their needs. What is the meaning of this term and how is such a service useful? You will find the answers here and now!

The many faces of Yandex

Everyone needs something, and people are constantly looking for something, based on a certain “algorithm” of actions. We don't go to the grocery store to buy shampoo or ask why the music is so loud when we're at a rock concert. Everything in our life is more or less ordered and systematized, filled with meaning and reasonable by definition. Popular Yandex queries reflect the dedication and interest of users. This is a kind of aggregator of our life, capable of noticing the direction of our thoughts and confronting us with a fact - where we are going, what we are interested in and what is important to us. In other words, it can summarize statistical data reflecting the quantity, quality and objectivity of the words most often used for searching, or phrases and phrases not bound by the rules of syntax. Ladies and gentlemen, it is we who think, and we decide how to respond...

Effective search

To find the most valuable information, you need to search for a specific query. For example, if you enter: “I want to buy a car,” a list of online resources that sell or conduct surveys and publish various materials related to general issues on motor transport, or considering specific automotive topics. However, such information does not always meet your expectations, because many users forget to indicate the data that specifies the request: car make, properties (used or new), color and price parameters. Even in this case, popular Yandex queries may turn out to be useless for you, since it is quite possible that the desired car is sold in a place that is not entirely convenient for you (a remote city, region or region), that is, you should always take into account the versatility of the search process. Only in this case will you be able to quickly find the desired object without unnecessary reasons for frustration.

How can statistics on popular Yandex queries help me?

Of course, this is a question that requires precise definition. First of all, it should be understood that search engines are designed to significantly simplify the process of finding the information the user requires. The most relevant sites and other sources of useful content move up the hierarchy of global relevance. In other words, each search engine uses a mechanism for carefully selecting (ranking) the most meaningful sources of unique information. At the same time, search engines exercise a kind of control over the practical activities of a particular Internet resource. It should be noted that Yandex has succeeded quite well in this. Yandex query statistics allows literally every registered user to analyze and objectively evaluate the direction of their actions, which can be related to any life activity: work, everyday life, family, etc.

Where millions strive: people, events, interests and much more

So, it’s time to move on to the main part of this article, so to speak, to the culmination of the story. After all, you probably want to know what or who exactly is an indicator of the intriguing phrase: “The most popular queries in Yandex.” However, the most complete answer can only be formulated based on the results of the overall annual indicator, the results of which can be found in the corresponding section of the Yandex search engine - “Research/newsletters”.

What interested users most in 2013?

The word “Minecraft” took the leading position. It was the construction game that became a kind of champion in search queries of the past year. Mobile social network Instagram took second place in terms of user interest. Further, the list of popularity continued with the following queries: “online postcards”, “mobile Internet messengers” and “web photo editors”. By the way, the word “slow cooker” was also entered quite often into the search bar.

However, women, as always, were most interested in the topic “how to lose excess weight”, and men devoted their time on the Internet to the IT industry and invariably showed interest in sporting events, remaining devoted to the “fans” group.

Women's emancipation has nothing to do with it, or the predictability of events

Culture as such is not in fashion today, but Ksenia Sobchak is the number one figure. People are more interested in the events that happened in “House-2” than in any passed law in the state legislative framework. For example, Andrey Panin is a popular man of 2013. And this is our “achievement”, which is formed and based on our opinion, and, among other things, is just a reflection of the finished formulation - “popular Yandex queries”. takes into account literally every element of the attention we show. Women do not change their natural beginning: family, wedding and dacha. Men are most attracted to science and sports. Of course, the stronger sex is still captivated by technical innovations and the results of advanced technologies... Everything is as usual, except for the “predestination” of the unpredictable political events! The world is developing, and the system sees some patterns...

How it works?

So, having an account, you can always use the free service “Yandex. Wordstat". Statistical data can be displayed based on several search criteria:

According to the words - the very first checkbox (activated by default). Allows you to get results for the most frequently used queries or phrases entered by the user.
By region - most often used by webmasters and marketers to determine public demand (local interests).
Query history - detailed analysis by month and week.

In the first case, information is displayed in two independent windows. The list of words on the right is associative.

Careless influence...

The most popular Yandex search queries will always be a part of us, the surrounding society. The weather forecast and critics' reviews, as well as the “mind-blowing news” are the result of information influence. We are all subject to outside influence... However, it is you, dear reader, who can influence the overall outcome of the completeness of the opinion and regulate the meaningful value of the information; “vector truth” depends on you and only you have the right to “one”...

Food for thought: popular Yandex search queries

If you notice a certain predetermination of some services of the Yandex aggregator, do not be surprised. not only look for unique content, but are also the first collectors of “identifying” information - we are calculated, predicted and reduced to common system interactions. Alas, we are all components of a single Internet network! And the point is not whether we want it or not, the point is non-stop technical progress.

Finally

It is worth noting that the most popular queries in Yandex are also a highly competitive “product”. Therefore, in order to reach top positions in search engines, website developers have to roll up their sleeves and purposefully work on the project for many months. The result of their efforts is receiving our recognition. And it depends only on us, ordinary users, whether this or that Internet resource will be in the top. After all, the situation can be radically opposite, so always be in trend, dear ladies and gentlemen.

Hello, dear readers of the blog site. Today there will probably be a rather boring article about working with search query statistics from Yandex, Google and Rambler. Well, what could be interesting in analyzing the frequency or number of questions entered by users into search engines?

Therefore, it turns out that if you write articles yourself, then your project is simply doomed to success and high traffic, the lion’s share of which will be provided by transitions from Yandex and Google (search traffic). But, unfortunately, in the real world this is far from the case and everything is to blame for the notorious search query statistics, damn it.

Why bother with search query statistics?

The fact is that the statistics of queries from Yandex, Google or Rambler (Wordstat is usually the most popular) can negate all your attempts to attract users from search engines by writing interesting, absolutely unique articles, but blindly optimized for randomly selected queries.

This is exactly what happened with most of the articles on my blog site, when I finally decided to conduct full analysis everyone keywords, which may be related to my blog in Yandex statistics.

The results mostly disappointed me, although there were some successful articles that could attract visitors from a huge number of keywords at once, often with a very high frequency. But let’s still begin to deal with the problem of accounting for statistics on search queries from Yandex and, to a lesser extent, Google (well, although this system can probably already be classified as the living dead).

The problem is that by working blindly (without preliminary drafting at least for the article that you are writing at the moment), you can seriously miss and optimizing the text of the article and internal linking (link anchors from other pages of your site to the promoted page) are not at all for those search queries that can bring you a large number of visitors.

It’s very easy to miss the intuitive selection of promising queries, but then it will be very disappointing to see in the statistics of Yandex or Google that they turned out to be dummies (i.e., search engine users extremely rarely use this particular combination of keywords in their questions).

No, of course, if all webmasters were in the same conditions and no one had the opportunity to view and analyze statistics in the same Yandex, then there probably wouldn’t be such a problem. But the statistics of requests from search engine users is available to everyone without restrictions, and by not using it, you are simply putting yourself in unfavorable conditions.

You should not listen to the “trolls” who shout that you have lowered your SDL (project for people) to the level of GS (project for making money, designed for a short life cycle) having previously compiled a small semantic core for a future article, using online service statistics of Yandex or Google and Rambler search queries.

This is due to envy or their “troll” nature. But you shouldn’t spam the text of the article with keywords - in this case, you can ruin everything.

Let me first provide factual information, and only then will I pour water on the matter your experience working with search query statistics, mostly Yandex (I don’t know how to write briefly, so there will be a lot of letters; sorry, but it seemed to me that this was all important). So, the facts. Why do you think search engines like Yandex, Google or Rambler give you the opportunity to delve into their statistics?

After all, optimizers (Seo specialists) have always been on the other side of the barricades in relation to search engines. Do you know why? There is no place for any principled considerations or ideologies. Everything is banally simple and, as one would expect, comes down to money, because optimizers take away from search part of their main source of income from contextual advertising. A large number of potential Direct or Adwords clients receive visitors to their projects using the services of optimizers (SEO specialists).

Therefore, it looks very strange that Yandex and Google give optimizers (you and me) access to search query statistics. The answer here is again tied to the main way search engines make money - contextual advertising. The fact is that context advertisers need this information to compile the most or Google Adwords. It is thanks to them that this request statistics is available to us too, and it would be a sin not to use it in our personal (selfish) interests.

Yandex, Google and Rambler statistics services

In my unprofessional opinion, there are three or even four main sources for obtaining direct (there are services that collect data from these services automatically - they parse them) statistics of search queries:

How to work with Yandex query statistics

I am not a professional SEO specialist, so for me to understand the overall picture and compile a semantic core, Yandex statistics are quite enough, although it is possible that when promoting a project using very high-frequency phrases, it would make sense to clarify the data in Rambler or Google services, but I do not need this.

A little theory. Search queries and keywords very often confused with each other, so I’ll try to clarify. A search query is a set of words that any user types in the search bar. There are sets of words that are searched very often (high-frequency queries or HF), there are less popular combinations of words (mid-frequency or MF), and, of course, there are rarely found sets of words (low-frequency or LF).

I don’t draw a clear line between these queries based on the frequency of their displays, but it is usually considered that if a set of words has a frequency of over 10,000 impressions per month, then it is high-frequency. If a phrase has a frequency of less than 1,000 impressions per month, then it is low frequency, but mid frequency lies somewhere in the middle. But these figures are more than arbitrary and strongly depend on the topic.

It is clear that it is best to choose more frequent queries for the future semantic core, because if you get on the first page of search results, you will receive a very large influx of visitors. But it will most likely be very difficult to advance in HF or MF, because there will probably be a lot of other webmasters as smart as you.

Therefore, when selecting search queries for the future semantic core, both for the site as a whole and for a separate article, you should correctly calculate your strengths - otherwise you may not get a single visitor at all via HF, because you won’t be able to get even close to the Top 10 (first page of results).

True, there will not always be many people willing to promote themselves for high-frequency and mid-frequency queries. There are cases when the competition in HF and MF is quite low and everyone has a chance to make it. Here you need to look and analyze those sites that are in the Top for your chosen query. If there are not very trusted resources there, then you can try to fight.

When we come directly to optimization, this is where we talk about , which essentially represent individual words from the queries you have chosen, for which you will try to advance and get to the Top (the first ten sites in the search results).

Very often, the dozen search queries selected (as a semantic core) for a given specific article may consist of only a few keywords, which you will need to use N number of times in the text of the article and be sure to include them in the Title. Moreover, at the beginning of the Title, include the words of the more frequent request and then in descending order. For example, the semantic core of this article can be said to consist of:

I checked the frequency according to Yandex statistics, enclosing the given words and phrases in quotation marks to weed out obvious dummies. Those. I started by typing something like “query statistics” and got a bunch possible options with these words, as well as a bunch of associative queries in the right column. I checked each of the proposed options for the actual frequency of impressions by enclosing them in quotes and as a result I received the list given just above.

As you can see, with all the richness of phrases from the semantic core of the article, there are not so many keywords for which I should optimize the text. Now you just need to create the correct Title for the page with the article, so that at the beginning there are keys from the most frequent request, and use each keyword in the article from one to two percent of the total number of words in the article.

Be careful not to spam the text and increase the density of keys to 3 percent or more - it is possible to exclude the article from . It is better to use keywords in different word forms (do not try to cram only direct occurrences into the text), in accordance with the logic of your narrative. I once mentioned that online service where you can conduct articles on the density of occurrence of keys.

As you can see, this article seems to have everything in order, except that the frequency of the first word (I am not citing it so as not to further increase the density of its occurrence) should be reduced. You can ignore the nausea indicator, because... it is calculated there as the square root of the most frequently used word, which means that the larger the text, the higher the nausea will be, which is not logical. And in general, nausea has already sunk into oblivion.

Let's summarize again. After you have sketched out on a piece of paper those queries (analysis of statistics in Yandex usually takes a few minutes) from which you expect to receive an influx of visitors, you will need to isolate keywords from this semantic core of the article and be sure to use them in the Title of the promoted page (which the higher the frequency, the closer to the beginning of the Title tag) and use keywords selected from the semantic core in the text of the article with frequency from 1 to 2 percent of their total number.

I admit that I started writing articles taking into account the statistics of Yandex requests only a little less than a year ago, and doing this with complete with open eyes- only about a month ago. And the reason for this is not laziness at all (I don’t have a lot of it), but rather some inertia (not flexibility) in relation to something new. Well, like, I’ve always done this and will continue in the same spirit.

But sometimes you need to take a breath, look around and understand whether you are moving in the right direction. It is precisely the use of Wordstat to analyze your project that allows you to look around and change the direction of movement if necessary. For the last couple of weeks, I have been trying to extract from Yandex statistics all the options that may be relevant to my blog.

I do this manually, which is quite tedious, but I am gradually gaining an understanding of the overall picture of this entire kitchen (my eyes are opening). At the same time, the brain is already melting, but the analysis is drawn out and gradually reveals obvious mistakes, and also allows determine the topics of future articles, because what users most often type in search engines is what interests them most. And keeping up with the wishes of future readers is, in my opinion, a direct path to the successful development of the project.

By the way, when analyzing your project using Yandex query statistics, you may need to find out whether your site already has any positions for the word or phrase you are interested in. To do this, I use the capabilities of the program, which I already wrote about, but forgot to mention the possibility of determining the visibility of a site by the keys you need using this wonderful program.

You will need to go to the “Selection” tab of the Site Auditor program, enter the words you are interested in in the “Check” area and click on the arrow located on the right. You will be redirected to the “Site Visibility” tab, where you will need to enter the URL of your resource and click on the “Check” button.

As a result, you will see the position of your site for the keyword of interest in the Yandex and Google search engines. If no positions appear, it means your project ranks below fiftieth in the search results.

Good luck to you! See you soon on the pages of the blog site

You can watch more videos by going to

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Seasonal factor

In approximately 30% of queries, people mention specific diseases or any health problems, and also describe symptoms. Cough is the most commonly mentioned problem - it is more than three times more popular than a runny nose.

The peak of requests for cough and runny nose occurs in January - this is due to the seasonal epidemic of viruses.

“But this year, a surge in requests was also observed in September - most likely, this is due to the unusually sharp September cold snap and unstable weather in several large regions of Russia at once,” the company added.

“People get sick less in the summer - this can be seen from the number of queries about health. In winter, people are more likely to look for illnesses and cures. But March turned out to be the most difficult month - in March there were the most requests for health in general, as well as the highest interest in medicines. In December, the number of requests related to diagnostics and various tests increases, and clinics search for more in June,” the study says.

Users make the most queries about diets in April.

“Apparently, due to the fact that they want to lose weight more before the summer. And the lowest indicator is right before the New Year, when you think about healthy eating useless,” they say at Yandex.

The peak of requests for allergies is observed in May. The most typical words for this month are “lilac”, “bird cherry” and “dandelion”.

“But each month has its own set of the most popular allergens,” the company notes.

In one in five health queries, people indicate a specific body part that is of interest. At the same time, in matters of children's health, the most popular are teeth, in matters of fitness - muscles, and in matters of nutrition - the stomach, in cosmetology - hair is the leader.

And of course, given the approach of the New Year, search queries will increase sharply on the topic of the holiday and everything connected with it - celebrating the New Year and Christmas. In addition, this holiday trend will last until the month of April, until mid-May. Since from December until spring, continuous holidays are planned.

Other category materials:

The new kind fraud with license plates at a traffic light in order to rob the salon

The amount of payments under the MTPL policy has decreased significantly

A 3D printer can do more than just print any food. Now he prepares it himself right away

Purpose: Yandex Wordstat is one of the key tools for determining current demand in a specific topic, and accordingly forming an up-to-date semantic core. It is actively used by SEO optimizers, copywriters and webmasters.

Searching for keywords using Yandex Wordstat is today one of the fastest and most convenient ways to select keys for the semantic core. From experience, choosing keywords in this Yandex online service means collecting from 30 to 40% of the entire semantic core. Additionally, you can search for keywords in Yandex by selecting search suggestions, but this is a topic for another article. The service is absolutely free.

In addition to selection, you can perform a convenient analysis of search queries in Yandex Wordstat, how many queries are targeted and in demand - the service has a lot of functionality for this. Keyword analysis in Yandex Wordstat comes down to:

Analysis of word frequency (query popularity) for 3 match options: broad, phrase, exact.
Popularity of queries in different regions
Determining the seasonality of a search phrase using the Query History tool.

Case 1. To automate work with the service, there are a number of tools: KeyCollector(paid), SlovoYOB(free version of KeyCollector), keyword parser "Magadan"(paid and free edition), extension for Mozilla Firefox and Google Chrome for Yandex Wordstat Helper, AllSubmitter(module “keyword selection”), YWSCheck.

Below we will take a closer look at keyword statistics from Yandex Wordstat ( wordstat.yandex.ru), as the main tool for selecting statistics of Yandex queries and the words themselves. However, you can select the necessary popular queries using another service from Yandex - Direct ( direct.yandex.ru). It was created for advertising campaigns and allows you to fine-tune the display of advertising blocks that will be displayed for certain search phrases.

Although both services use the same information base and have some similar functions, their purposes are completely different.

Case 2.
- Information in the service is updated once a month.
- Maximum amount pages with results - 40.
- The minimum frequency is 1.

1. View query statistics using Yandex Wordstat

In order to take advantage tool for selecting popular keywords and see statistics of Yandex search queries, you must be a registered user and pass authorization. If there are no problems with this, then by going to the page https://wordstat.yandex.ru/ you can immediately start working.

Enter the query you are interested in in the search bar. For example, if you are planning to create an informational website about landscaping, enter "landscape design."

After a couple of seconds, in the left column you will see statistics for the entered key phrase. The first line will display the phrase and the number of impressions per month.

Attention! Frequency in Yandex Wordstat and Direct is not how many times a given query was entered in the Yandex search bar, but how many times a Yandex Direct ad appeared for a given search query - this should be remembered!

All phrases below are diluted word forms of the entered key. There is no need to sum up the number of impressions for them, since they are all included in total number, specified in the first line. By clicking on one of them, for example, on “landscape design of a site,” you can find out statistics specifically for this area, with all sorts of additional words.

Case 3. To get around the Yandex limitation on the number of query options, you can search for them in various forms, for example: cleaning, cleaning, cleaning, cleaning, etc. As a result, you will receive more search query options than if you only asked: cleaning

The right line will display similar queries and Yandex query statistics for them. This is very useful when compiling and expanding the semantic core if, for example, the main search phrase does not have a wide scope.

Case 4. Remember that frequency indicators are very often inflated and do not always correspond to real demand. Causes:
- website owners and SEO companies monitor the visibility of their sites daily
- work of various services for checking positions, boosting behavioral factors, grouping search queries

2. Region setting

If you are creating a website focused on a specific region (for example, the website of a water delivery company in Moscow, or any city portal), then the statistics of search phrases must be configured by region. By default, Yandex Wordstat is tied to your location. However, in any case, you must specify the correct region for processing statistics. This can be done by clicking on the corresponding button under the search bar. Here, you can set the checkbox to “by region” and see the frequency of use of the words you are interested in on the world map.

Case 5. For large regions: Moscow, Moscow Region, St. Petersburg, you can set the Russia region, and after collecting, delete all regions except the one you need (on the Internet you can find a lot of lists of regions of Russia, Belarus, Ukraine). This way you can get a wider list of key phrases.

In the report “by region” you can understand in which regions this request is more popular. And when you click on the button " map» you can visually see on the world map the frequency of use of the phrase.

Case 6. When you hover over a country, the percentage can be more than 100. “Regional popularity” is the share that a region occupies in impressions for a given word, divided by the share of all impressions of search results that fell on this region. The popularity of a word/phrase equal to 100% means that given word nothing stands out in this region. If the popularity is more than 100%, this means that there is increased interest in this word in this region; if it is less than 100%, it means decreased interest.

This data can be used to create contextual advertising and decide whether to create separate advertising campaigns for certain regions.

3. Seasonality

The Query History tool allows you to:

See detailed statistics by month, week.
Assess the seasonality of a particular topic.
Determine whether the phrase is a “dummy” (the number of impressions is increased by webmasters in a short period).

By entering a search phrase and clicking on “Query History”, you can see impression statistics for the year. For example, having entered our query “landscape design” into the Yandex Wordstat word search, we will see that this topic at the peak of popularity only in the spring and summer months. And by the new year, the frequency barely exceeds 100,000 impressions per month.

Case 7. Seasonality allows you to find “inflated”/dummy queries, for example, if for a whole year the frequency of a phrase is 0, and in the last 1-2 months the frequency has become 3000. An exception to the rule may be obvious seasonal queries, for example: buy a large artificial Christmas tree, buy New Year's toys, naturally, in the summer the frequency of such requests will be zero. An exception may be important news and events, for example: the victory of an unknown athlete at the Olympics.
When analyzing jumps in a graph, it is advisable to analyze several requests from a group in order to understand the general trends in the growth and fall of the graph.

Yandex Wordstat will be useful for novice webmasters who are creating their first website. With its help they can pick up key phrases with stable popularity. This will allow them not to depend on the time of year and have a more stable income.

Case 8. Wordstat operators don't work here! Please note that this report does not support any query language operators. Seasonality of the request Yandex does not provide information using the operators “quote marks”, “exclamation mark” and all others. In this report, Yandex provides information on the broadest match type.

4. Operators in Yandex Wordstat for selecting keywords

The search form in Wordstat supports 5 operators, using which you can: “Refine queries”, “Exclude unnecessary words”, “Combine data for several queries”:

Operator "-". If you put it in front of a certain word, then all queries that contain this word will disappear from the selection. Example: Buy a used bmx bike in Moscow
Operator "(|)". It is used to add synonyms to the selection. For example, the construction “Air tickets to (Istanbul|Antalya)” is equivalent to two queries: “Air tickets to Istanbul” and “Air tickets to Antalya”.
Operator "!" - exact match. This is necessary so that the words you enter are taken into account by the service in the exact form, without changing endings or declensions.
The quote operator "" is a phrase match. By putting the desired phrase in quotation marks, you can remove from the selection all diluted queries containing additional words and leave only its exact form and word forms.
Operator "+". Conjunctions and prepositions will only be taken into account if they are preceded by this operator. Otherwise, they will be ignored by Yandex.

Example. Difference in frequency of different matches for “all regions”:

Broad match - apartment cleaning - 15,912 impressions per month
Phrase match - “apartment cleaning” - 1,963 impressions per month
Exact match - “!cleaning!apartments” - 1,057 impressions per month

Case 9. When selecting search queries for a site, it is necessary to additionally check the frequency by exact match, since the phrases “nulls” are very common, but by broad match they can have very impressive values.

5. Consider the order of words in the query

If there are 2 queries in the kernel that contain the same words, only in in different order, then now everyone can find out which of the two options users ask more often, for example:

It was before the appearance of the operator: “!buy!a Christmas tree” - “469 impressions per month” or “buy a Christmas tree” - “469 impressions per month”

It became when using the operator: “buy a Christmas tree” - “442 impressions per month” or “buy a Christmas tree” - “27 impressions per month”

Conclusion: the query “buy a Christmas tree” is more frequently asked than “buy a Christmas tree.”
The “true” frequency is 442 impressions per month for the most popular option - “buy a Christmas tree”.
*check was performed on September 26, 2016.
* previously, to determine the correct spelling, you had to resort to the services of the Keyword Planner tool - adwords.google.com

Operator ""(square brackets). Allows you to record the order of words in a search query. In this case, all word forms and stop words are taken into account.
For example, for the phrase “tickets [from Moscow to Paris]” the ad will be shown for the queries “airplane tickets from Moscow to Paris”, “tickets from Moscow to Paris”, but will not appear for the queries “tickets from Paris to Moscow”, “ tickets Moscow to Paris" or "how to fly from Moscow to Paris."

Often the task arises of collecting all queries of 2, 3 or 4 words with the inclusion of the main marker queries. Here are two examples of how to do this:

Example 1: if you need to collect all 3-word queries in a topic with the words cleaning, you need to create the following line - “cleaning cleaning cleaning”.

A more compact alternative line:

(cleaning ~3) - parses all 3-word queries with the word cleaning
(cleaning ~4) - parses all 4-word queries with the word cleaning

Example 2: If the main query is two-word and you need to parse all 4-word queries with it, then you need to generate the following line - “cleaning cleaning cleaning apartments”.

A more compact alternative line:(cleaning ~4) apartments

7. Features of Yandex Wordstat

The disadvantage of direct parsing Yandex Wordstat is the technical limitations that the service itself imposes:

When checking frequencies, it is necessary to create separate queries for each phrase being checked. Due to this, the time for collecting information increases.
If there are a large number of requests, additional proxy servers may be needed, because the service may impose sanctions in the form of an eternal captcha or a ban (you can also try changing the IP address by resetting the Internet connection if the IP address is issued dynamically by the provider).

8. Browser plugins for ease of working with Yandex Wordstat

Yandex Wordstat Helper - An extension for Mozilla Firefox and Google Chrome that allows you to significantly speed up the collection of words using the wordstat.yandex.ru service.
Yandex Wordstat Assistant - An extension for Google Chrome, Yandex Browser and Opera browsers, which allows you to significantly speed up the manual collection of words using the Yandex word selection service (wordstat).

9. Selection of search phrases using Yandex Direct

Yandex Direct is a contextual advertising service, and the lion's share of its users are sellers of goods and services and advertisers. Despite the fact that it is “tailored” to conducting advertising campaigns, this service also allows you to see Yandex statistics on popular keywords or products that users want to buy. But, since this is an exclusively commercial tool, here you can also calculate your profit from promotion for specific requests.

Selection of keywords for Yandex Direct can be done using the following instructions:

Go to the page https://direct.yandex.ru/.
Click on the button " Place an advertisment" and click "start using the service".
Fill in the information on the advertising campaign and proceed to the next stage of its setup (the “next” button at the bottom of the page).
Proceed to fill out the “new keywords” field.

By clicking on the “Select words” button and entering a search phrase, you will see the same statistics as in the word selection service. Here you can add specific Yandex Direct key phrases so that your ad is shown using them. Tips are also available to fine-tune your advertising campaign.

Case 10. Very fast collection of search queries is implemented in the KeyCollector program; in a few minutes, if you have a sufficient number of accounts, you can collect thousands of phrases.

10. Additional service for budget forecasting in Direct

As we have seen, the Wordstat and Yandex services were created to solve completely different problems. If Wordstat is used by webmasters and SEOs who are trying to make money on advertising, then Direct is also used by advertisers to build their campaigns.

However, the Yandex Direct functionality includes a very popular tool for both webmasters and advertisers - “ budget forecast". The former can realistically assess the potential profit from the site if it is included in the Yandex Advertising Network, while the latter can estimate their advertising costs.

Case 11. In its interface, in the “Hints” window, only frequency queries “not dummies” are displayed, with the help of which you can collect all the significant initial phrases in the topic, which can be further expanded.

By adding a group of keywords, you can see not only their frequency (“Impression Forecast”), but also the cost of clicking on an ad, as well as the CTR (click-through rate).

11. Features of Yandex Direct

You can use both batch collection of phrases from the left and right columns, and clarification of all types of frequencies for phrases available in the table. This mode reduces calls to the service and significantly increases the collection speed.
When picking up phrases from the left or right column via Yandex Direct, the service may return fewer phrases than it produces primarily from Yandex.Wordstat
When collecting frequencies in KeyCollector through the Yandex.Direct interface, a huge speed of data collection is achieved (up to 1000 phrases per minute for 1 stream).

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