is an idea that comes to many people who dream of having their own business and finally starting working for themselves. The advantages of this type of activity include minimal initial costs, ease of organization and great prospects for development. With proper business registration and a business plan, you can achieve good luck and recoup expenses within a year.

In what direction can you work?

Before you start registering, formalizing and purchasing equipment, you should understand the formats of the flower business. The following options are possible here:

• Small flower tent. There is high competition here, but with the right choice of place for trading, there is no shortage of buyers. To count on big profits in business, it is important to know the peculiarities of storing flowers, taking into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. Main role product packaging plays a role.
• Flower shops small sizes. Such retail outlets should be based in busy areas where there is a large flow of people. Unlike a tent, here the entrepreneur has a large area at his disposal, which allows him to expand the assortment by adding flowers in pots, souvenirs, soil for flowers and other goods for sale. This format implies higher investments. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, expenses will be recovered faster.
• Online flower shop. This type of business is suitable for people who have experience in trading in real life. The question is Is it profitable to open a flower shop? online. With the development of the Internet, this direction has become really popular and brings stable profits. People get the opportunity to place orders without leaving home. The advantage of this method is that there are no large expenses, because there is no need to spend money on purchasing (renting) premises and equipment, as well as finding employees.
• Specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Everything should be here top level, beginning with external design and ending with preparing the bouquet. Opening such a boutique will require higher costs (about $80,000). With a competent approach to doing business, you can count on stable profits and quick payback. On average, such a salon can bring in 5-7 thousand dollars.

Subtleties of registration

The next stage is the official registration of the business. Here it is important to consider options for the form of ownership - individual entrepreneur or LLC. The first type is suitable for a flower pavilion or a small store. There are no problems with obtaining a certificate from the authorized bodies. The optimal tax system for individual entrepreneurs is the simplified tax system, thanks to which you can reduce tax expenses (you will have to pay only from actual profits). This option comes in handy in the off-season, when the flower shop brings in less profit.

It's another matter if we're talking about about a large salon or boutique. Influential people and companies make purchases here, so registering an LLC is indispensable. A special feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened bank account. Here, the optimal form of taxation is UTII, when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after registering an LLC or individual entrepreneur is the purchase of a cash register and its registration with the Federal Tax Service. If you do it yourself, it will take about two weeks. If you use the service of cash register sellers, the procedure will take about three days. According to the law, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents will be required?

The flower shop must have the following documentation:

1. Review book.
2. Conclusion of the SES.
3. Trade permit (issued by municipal authorities, taking into account Federal Law No. 381).
4. Price (optional).
5. Trade invoice (may not be shown to customers).

All papers must be correctly completed and available to clients. Other documents include a lease agreement, a cash register, as well as a certificate confirming the registration of the cash register machine. It must be kept at the point of sale. Employees will also be required to have health certificates.

To open a flower shop , certificates are not needed, but their presence increases buyer confidence. If you work with experienced suppliers, they will definitely have certificates. All you have to do is make a copy of the document and keep it handy.

Search for a place

Choosing the location of a flower shop is an important and not the easiest task. In this type of business there is always competition, so you will have to work hard to find suitable premises. average cost retail space with a large flow of customers is 60-100 thousand rubles per year. If difficulties arise in finding a place, you can invite a specialist.

There are several options for setting up a store:

• In a small house (tonar, trailer).
• In the mall.
• In an already rebuilt house (first line by the road).
• In a separate building (best option).
• In a pavilion consisting of modular elements.

From a cost perspective, it is more profitable to rent premises in a shopping center, while the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is not advisable to rush in this matter.

Purchase of equipment

Now let's consider what you need to open a flower shop. The minimum set includes work tables, display cases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which includes:

• Secateurs.
• Scissors.
• Wire cutters and stuff.

Purchasing a cash register for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out more. With this form, you cannot do without printing receipts and other documents confirming the purchase.

Selection of assortment

Composing step by step instructions In terms of business development, it is worth taking into account another factor - the product range. If you deal only with cuts, you can’t count on big profits. It is impossible to do without expanding the range. Fresh flowers, green spaces, and various compositions of dried flowers should be on sale. Among the additional products with which you can expand your assortment, it is worth highlighting:

• Pots of various shapes and sizes.
• Decorations for bouquets.
• Toys, cards and souvenirs.
• Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the product selection regularly, which guarantees a stable flow of profits and covers customer needs.

Personnel selection

Don’t underestimate the importance of another stage—the selection of employees. A small store can get by with three employees, namely an administrator, a florist and a salesperson. If you have an online resource, as well as a delivery service, you will need one more person.

You can’t take people into the store who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people has already been spoiled, so instead of beautiful bouquets they end up with “wreaths”. In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. Experience plays a key role in this line of work.

Advertising

It’s not enough to open a flower shop - you need to promote it, convey to people information about the emergence of a new outlet. The size of the profit at the initial stage depends on the success of this stage. There are many promotion options:

• Creating a beautiful sign.
• Well-designed window display.
• High quality product.
• Creation advertising posters and posting advertisements.

You can create your own website on the Internet, which will perform two functions at once - bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. A good option would be to cooperate with large companies, which can be offered wholesale sales at a more affordable price. If you make regular expenses for promoting a flower shop and choose the right strategy, the results will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch?. The expense items are as follows:

1. Renting premises. Costs depend on many criteria, from area to location of the outlet. To set up a store, 45-50 square meters are enough, which will cost 20-100 thousand rubles in rent every month. When opening a boutique in the city center, you will have to pay more, but it is not advisable to immediately invest a lot of money (in the absence of experience).
2. Room renovation. The rented space is not always suitable for trading (unless it is a place in a shopping center). So costs can increase by another 20-30 thousand rubles with regular cosmetic repairs. If you hire a designer, the costs are much higher.
3. Equipment. Equipment costs depend on the type of business. So, the purchase of a cash register will cost 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
4. Staff. If you have four employees, you need to be prepared to pay 80-100 thousand rubles per month. At the initial stage, you can get by with one seller and take on the rest of the issues. If you take a professional approach to organizing your business and hiring an experienced florist, you will have to spend a lot of money. The services of such specialists cost 30-40 thousand rubles per month. In addition, you will have to send employees to advanced training courses, which also costs a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
5. Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles will be spent on purchasing a cut (for the capital). In the regions, prices are lower. The total cost of filling the store is 350-400 thousand rubles.

Total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profits?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

1. Selecting the scale of activity (boutique, pavilion, store).
2. Location.
3. Reliability of supplies.
4. Product advertisements.
5. Selling methods used.
6. The size of the initial investment.

How to increase income?

To increase your profit level, you should use the following tips:

• In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The recipient will be pleased, and the flower shop will receive additional income.
• Availability chewing gum or special sweets may be useful to a young couple who may be kissing during a date.
• It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered a profitable area. Its advantages include:

• Small starting capital. You don’t have to start right away with opening a store. At the start, you can limit yourself to the pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
• Ease of closing a business. If necessary, you can close down your activities and sell the equipment.
• Large trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the disadvantages, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning money.

You can buy or rent - there are quite a lot of similar offers on the Internet.

There is no point in creating a legal entity to open a flower stall. It will be enough to register as an individual in tax office at the place of registration.

Sources:

• open flower stall

The flower business is fraught with a number of difficulties, in particular, high competition in this area and the specific properties of the product. New flower stalls appear on city streets every day. However, if you are serious, you should think about creating a flower salon.

Instructions

To open a flower business All you need to do is register as individual entrepreneur. Next, you have to choose a location for the salon. This could be a pavilion on a busy street, a department or a shopping center. It should be convenient for the buyer to “drop in” to pick up a bouquet on your way to work, business meeting or home.

You will need a room with a minimum area of ​​50 sq.m. for a sales area and utility rooms. Make sure to install a high-quality temperature control system both in the sales area and in the warehouse. Designate a separate space for the florist to work. Equip the main room with shelving, illuminated cabinets, refrigeration units, work tables and a counter.

Determine the range and nature of the product. You can focus on selling exclusively fresh flowers for bouquets. However, if space allows, then it is quite justified to include in the assortment houseplants, fertilizers and soils for them, pots and other decorative products, as well as special gift wrapping. It should be remembered that fresh flowers are a perishable product. Therefore, at the initial stage of development business But you should limit yourself to an assortment of the most popular and persistent species, for example, carnations and chrysanthemums.

Set up the product purchasing process. It is necessary to take into account not only the required volumes, but also to have a good understanding of the quality of products offered by suppliers. You can buy from wholesale resellers or directly establish contacts with manufacturers - local greenhouse farms or importers. Purchases are usually carried out either by the owner himself business a, or an employee specially hired for this task. Also among the staff you will need a florist (one or more), a florist (plant care), a consultant, a salon manager and an accountant.

Video on the topic

Related article

The flower business is, first of all, associated with pleasant emotions, which can be enhanced by the product offered. Besides, flower business can bring good income. The average markup on flowers in the country is 100-300%, and to open your own store you need a small initial capital, from 600,000 rubles.

Before you open your flower business, you need to decide on the format of the store. What will it be like - a small pavilion on the street or in a passage, a flower shop located in a shopping center, a specialized flower boutique or an online store.

Flower pavilion

Does not require large investments. The decisive point here is the choice of a crowded, passable place, the main revenue depends on this. Requires a large turnover. The main assortment is cut flowers; a small percentage of profit is added through packaging materials.

Flower shop

The store requires more investment. The store has a larger area, and the assortment expands accordingly; potted plants, souvenirs, soil, and the like are added to cut flowers. The staff in the store should be selected more carefully, with experience, with knowledge of floristry; in addition, it is important that the seller can please the buyer. The store pays for itself more slowly, but is more stable due to the expanded assortment and regular customers.

Flower boutique

A flower boutique requires even more investment than a store. But it has excellent prospects for development. Opening a boutique needs to be approached in a special way - beauty should be in everything, from the sales assistant to the sales assistant. Sellers must be true professionals in their field. An excellent opportunity for a flower boutique is corporate clients. The design of one corporate event gives a profit equal to a week's work of the boutique. In the future, it will be possible to open a network of salons and cover the entire city.

Online flower shop

It is better to open an online store with an existing flower salon or pavilion, otherwise you can go broke, since at the initial stage there will be few clients, and flowers are a perishable product. And an additional sales channel to existing store not prevent. Customers can place orders without leaving home. But delivery of the order will entail additional costs. There is also a risk of return.

In addition to all of the above, you need to find a reliable supplier for a long-term relationship. Choose a room, a lot depends on its location. The decoration and design of the premises also play an important role, especially for a flower boutique. To store flowers you need equipment - refrigeration and commercial. A competent sales florist is also the key to success.
The undoubted advantages of floral are small financial investments at the start and a large markup on the product. Disadvantages: perishable goods, presence of defects and seasonality; flowers are best sold before the holidays.

The financial condition of society is to some extent determined by the demand for flowers and this is a fact proven by the results of research. Economists say that the richer the region or city, the more flowers sold per capita. But still, this statement cannot be called one hundred percent, since mentality plays a certain role in this issue.

It should be noted that the sale of flowers is among the top five most popular types of business in the world. This phenomenon is not surprising, because flowers are needed in many life situations, this is a kind of art that gives people positive emotions, joy, and smiles.

Is this flower business profitable, what are the reviews?

Naturally, for a business to generate income, it is necessary to understand the intricacies of caring for and growing flowers. If a person likes to tinker in his garden, grows magnificent indoor plants and knows a lot about high-quality seedlings, he needs to turn his hobby into a business.

This means that the personal preferences of the entrepreneur play a huge role, because when an activity brings spiritual pleasure to a person, then family budget is steadily replenished.

To answer the most main question Whether the flower business is profitable, you should remember the rush during the holidays, for example, before Valentine's Day and before International Women's Day. These are not all holidays, so if everything is organized correctly, you can make good money.

In addition, flower arrangements are popular as gifts for relatives, friends, loved ones, and business partners. They are purchased not only on major holidays, but also on weekdays for decorating bars, restaurants, hotels, and spas. Without flowers, a wedding celebration will not be complete, and they are extremely popular at anniversaries.

On the eve of the holiday, the cost of flowers increases, for example, if we consider March 8, prices increase on the sixth day, and on the immediate day of the holiday they reach their apogee and bouquets cost 2-3 times more.

Therefore, we can confidently say that flowers are a hot commodity, and according to financiers, the turnover of this market in Russia last year amounted to more than a billion dollars.

Many people starting a flower business do not create it from scratch, but buy a ready-made one. This, if the business being purchased is “working”, in some cases it is even better than starting from scratch. To do this, you need to look for a suitable option on various resources for private and business advertisements.
Search the Internet for something like:

– I will buy a flower business;
– opening a flower shop business plan;
– buy a flower business;
– sale of flower business;
– selling flower business;
- cheap flower shop.

There are many offers and you will definitely find something that suits you. But we repeat once again: you need to be careful here, check everything carefully before purchasing, so as not to buy a pacifier! Or problems instead of profits.

Flower business from scratch. Retail flower business formats

Of course, selling flowers is a profitable and risky business. Creative people who understand botany open retail outlets, wanting to simultaneously realize their abilities and earn money.

But not everything is as smooth as it might seem at first glance, because in addition to the positive aspects, that is, aesthetics and profitability, there are also unpleasant ones, such as the fragility of products and associated losses.

The retail flower business is conventionally divided into four formats:

• – pavilions located near the metro and in passages;
• – small shops that are located in shopping centers, in crowded places;
• – specialized boutiques located on the busiest streets of the city center;
• – in addition to the existing flower shop, it is advisable to open an online store – a virtual reality is extremely relevant today.

Flower pavilion – huge competition

Today, small flower pavilions are found literally everywhere, because there are such retail outlets near every metro and in all passages. True, there are many potential buyers, since these are very busy places.

A good location is considered an important key to the development of such a business, because flowers are a perishable product, so good turnover is extremely necessary.

The basis of sales in the small pavilion are cut flowers, the assortment of which amounts to 15-20 items. But packaging acts as an additional percentage of income.

Flower shop – great opportunities

Unlike a small pavilion, a flower shop has a good sales area, that is, the range of products offered here is wider.

In addition to cut flowers, the store can organize the sale of composed compositions, potted plants, souvenirs, gifts, as well as various soils and similar related products.

Due to the fact that the assortment includes not only perishable goods, business owners can reduce costs, and this is already a significant argument.

As for profit, it does not depend solely on turnover, because you can sell a smaller number of flowers, and receive the rest of the income from the sale of ceramics and potted plants.

Of course, if a store is being organized, great attention should be paid to personnel selection. Friendly, competent sellers who understand flowers will be able not only to sell the product, but also to give the buyer advice on this or that issue. The ethical component is also important, because just by praising a client for his excellent taste, he can turn from a casual customer into a regular one.

A flower shop requires significant investments, which cannot be compared with opening a small pavilion. It pays off more slowly, but the undoubted advantages of this format include stability, and all thanks to the rich assortment and the presence of regular customers.

Florist boutique - a newfangled trend

Florist salons are truly a wonderful type of business, because absolutely everything here is beautiful: the design of the room, the flower arrangements created by real masters, and the aura in such a room is special. Competent salespeople are also relevant, because profitability depends on them.

To open a store of such a high level will require a tidy sum of money, but despite the high costs, you can receive an excellent percentage of income in the future. This promising business, because having a florist boutique, you can reach corporate clients.

For example, the design of just one corporate banquet brings in a profit that is comparable to a week of work at a flower shop. Alternatively, in the future, when the business is established, you can open a whole network of salons, covering all areas of the city.

Online store - modern business or flower shop around the clock

Today, life moves very quickly, so many people do not want to waste their precious time going to flower shops and specialized boutiques. For this reason, nowadays it is impossible to do without an online store.

The costs of opening it are not very large; for example, the simplest online store will cost a thousand dollars. But, as they say, the game is worth the candle, because clients can, without leaving the office or at home, place an order for flowers in a boutique or in a store.

This is a wonderful sales channel, thanks to which income increases significantly. But you also need to be aware of additional shipping costs and take into account the very possible possibility of returning the goods.

And also, if there is no regular store selling flowers, you should not open an online store, because this is a very risky undertaking, the goods are perishable, and at the initial stage there will not be many customers.

Subtleties of opening a flower pavilion

There is always a demand for flowers: someone is in a hurry to go on a date, someone is rushing to a birthday... To open a flower pavilion, you need to consider the following important points:

• – register yourself as an entrepreneur;
• – hire one or two salespeople;
• – the pavilion must be placed in a “busy” place: transitions, stops;
• – have contacts with flower suppliers.

Now let’s look at these points in more detail to present a clear picture of the opening of a small flower pavilion. Basically, create In this case, a legal entity is not necessary, that is, registration as an individual entrepreneur is quite sufficient.
This process is carried out at the tax office at the place of registration.

If we talk about sellers, their payment can consist of either a salary and a percentage of sales, or entirely from a percentage of sales. It is also necessary to understand that the flower trade has a specific nature, so the pavilion should open early and close closer to midnight, because people buy flowers at any time. This fact indicates that it is necessary to hire two workers, not one.

An important factor in the success of any small retail trade is the choice of location: on the one hand, it should be accessible (close to a bus stop, metro station), and on the other hand, there should be no competitors nearby. As for the pavilion itself, it can be purchased or rented.

Contacts with suppliers are equally important. Alternatively, you can negotiate supplies with a flower greenhouse. But to keep your risks minimal, it is better to conclude a deal like this: the seller pays for the flowers that were sold, and the unsold goods are returned to the supplier.

When opening a pavilion, you should remember that flowers in such places are bought by people with low salaries, so they always want to save the money they earn. Thus, it turns out that you should not buy professional stands, expensive decorative shelves and other delights, because due to their insolvency, this category of the population does not like “pretty”.

You don’t need to invest a lot of money, all your strength and soul into the pavilion, because then it will look like a real store. This will not lead to a good result: buyers will think that they are charging exorbitant prices for unnecessary beauty, that is, they will not buy flowers.

Start off own business with a high-quality online store franchise is the best solution for beginners:

The optimal design option for a flower pavilion: wooden shelves, ordinary plastic buckets, vases, table-counter, racks for bouquets. The buyer will immediately see that the people here are friendly and there are no exorbitant prices. The assortment must be dealt with accordingly; it should not be too multifaceted, since buyers cannot afford rare and expensive flowers.

For example, you can offer clients the following choice: 5-7 varieties of Colombian roses, 2-3 types of medium-sized Dutch roses, 4-6 varieties of chrysanthemums, and, of course, lilies, gerberas, irises, tulips and some greenery. There should also be 5-6 ready-made bouquets available, several of which are in red and white colors.

And one more important point– no need to keep flower vases half empty. The point is that clients think very unconventionally: many believe that a product in demand has long been sold and the most unclaimed flowers remain.

And some people think that a half-empty vase is evidence of the insolvency of the owner of the pavilion, because the vases are not bursting with flowers (of course, the buyer will take flowers from the most filled vase). This mistake should not be made, so you need to resort to tricks by mixing the ending flowers with other varieties and removing the empty containers away.

Yes, find a good place It’s difficult for a store today, because the most best places are already occupied, and if it becomes vacant, you need to be prepared for a high rental rate.

Of course, setting up a store and choosing an assortment is a more complex task than designing a pavilion, but knowing the subtleties and nuances, you can do everything as correctly as possible, providing yourself with a normal profit.

general information

A flower shop should look cozy, comfortable, attractive, and it should also have modern renovations. In addition, you should purchase neat floral stands, display tables, exquisite shelves made of wood veneer, chrome, hanging racks for packaging, metal or glass vases/flasks for flowers.

In addition, you need to have:

• – coolers;
• – knives and pruners;
• – computer, printer, internet.

There should also be business cards on the table (not necessarily the best ones, inexpensive instant printing is also suitable), it is advisable to equip the entrance with a warm curtain, and the store should have air conditioning and a glass refrigerator.

It should be said that clients of flower shops are completely different buyers: people come to the store because they no longer accept pavilions and are ready to pay money for sellers to adapt to their tastes.

Naturally, these are still far from being clients of florist boutiques, because buyers study price tags, choose and demand something.

As for the assortment, it should be extensive and varied. For example, this option is good: ten to fifteen shades of roses, eight to ten types of chrysanthemums, four types of lilies, gerberas and a wide selection of spring flowers.

Exotic and tropical flowers, such as orchids, strelitzia, hydrangeas, anthuriums, are welcome, but they need to be purchased in small quantities. This is due to the fact that customers want to have choice, demand it, but still rarely use it, preferring traditional colors.

As already mentioned, you should diversify your assortment with potted plants, soils, ceramics and similar products. For example, if we consider potted plants, the business should be developed in two directions: plants that bloom in the appropriate season, and more unpretentious plants (ficus, cacti, dracaenas, monsteras).

Choosing a name for the store is the main point

As one famous cartoon character said, “whatever you call the yacht, that’s how it will sail.” This statement is beyond doubt, so this aspect needs to be given special attention.

The name of the store should give people joy, it should sound beautiful and somehow flowery. Also, the name should be easy to remember and not be associated with things inappropriate for the topic: jewelry, perfumes.

Plus, you should conduct a thorough analysis of the consumer category, observing competitors near your outlet. After the age of potential buyers has been determined, you should filter out previously invented names, leaving only those that will attract people from the target audience.

A short step-by-step guide to opening a flower shop

So, to summarize the above and supplement it with new arguments, you can draw up the following action plan:

• – to begin with, it is advisable to get a basic education in the field of flower business: for example, enroll in florist courses. You also need to read specialized literature, do not forget to monitor news on the Internet in order to keep abreast of events and understand modern trends;
• – business registration – if knowledge in this area is not enough, you can seek help from law firm. Employees of such an organization will provide competent advice and help prepare a package of documents for a fee;
• – the store premises must be located in a place with a high degree of traffic, and it must also be open to view;
  – acquisition of necessary equipment and tools;
• – the choice of suppliers is no less important. At this stage, you need to study the lists of organizations from which you can purchase flowers (greenhouses, agricultural farms). You should also inquire about the quality of the products, find out the terms of delivery and look for reviews about the supplier;
• – equipment and decorative design of the store. Here you can use your imagination and knowledge acquired in florist courses. The display window must be attractive so that people passing by will want to enter the store;
• – additional benefits are always useful – this could be delivery, creation of creative and original congratulations. Such options have a positive effect on expanding the audience of buyers;
• - the advertisement is engine of the trade. This rule has not been canceled, because it is extremely effective.

Anti-wilting remedies are a separate topic

A guide to starting a flower business would be incomplete without mentioning special products that are added to water and prevent the development of pathogenic bacteria.

Belgian powdered probiotics, as well as antibacterial preservative additives, are often used to combat harmful microorganisms. As for the cheapest options, these are old and, one might say, “penny” remedies: acetylsalicylic acid, potassium permanganate, citric acid.

If you have big plans to develop a promising business and want to acquire regular customers, you should not get carried away with special products, that is, preservatives and probiotics, because such substances disable the plant’s immunity to bacterial background.

The result is obvious - the buyer brings flowers home, puts them in ordinary tap water, the bouquet is extremely quickly affected by bacteria and fades.
Fast-fading plants are best used to create floral paintings and dry bouquets, rather than imitating a living appearance until the minute of sale, deceiving the client.

Florist boutique - the pinnacle of the flower business

What do you need to do to open a flower salon?

The very first step is finding a suitable location. But now you should take into account not only the location, but also be guided by the possibility of carrying out repairs and radical redevelopment.

It is much better if the premises are owned or, as a last resort, it can be rented for a long time. The fact is that a florist boutique is a promising business, but its development will require a certain period of time.
The basic principles to be applied in practice are:

• – careful maintenance of customer databases, confidentiality;
• – the owner of the boutique should regularly attend exhibitions and read a lot of literature;
• – flowers are purchased only from trusted suppliers, even despite high prices;
• – it is necessary to hire only professional florists with a name and good work experience;
• – the owner of the salon is obliged to understand all the details himself, starting with the storage conditions of certain varieties of flowers and potted plants, and ending with the intricacies of creating unusual compositions.

Florist salon

- This is not only the sale of flowers, but also the provision of a wide range of additional services: for example, working with exotic plants that are brought to order. In a word, the salon knows each client by name, serves him tea/coffee, takes into account tastes and wishes, and sells these services for big money.

It should also be noted that there is no need to deceive customers - if it is not possible to deliver a specific type of flowers on time, it is better to say so directly, since customers of this kind primarily value the level of service.

As for the actual design of the room, everything should be thought out to the smallest detail. For example, a separate room is needed to store auxiliary materials, and packs of unprocessed flowers in buckets do not need to be displayed.

To equip a mid-range boutique you should purchase:

• – good floral stands;
• – glass refrigerator;
• – a couple of tables, chairs;
• – it is advisable to hang tulles and curtains on the windows, avoiding the use of blinds;
• – at least one computer and a full set of office equipment. As for the program, the most preferable option is 1C, because it is ideal for the needs of an accountant, storekeeper, and client manager.

Thus, we can make an unambiguous conclusion: the salon should be decorated stylishly, but only in a non-minimalistic way, because it sells emotions and, of course, flowers...

But what about the assortment? It should satisfy any request, striking in breadth and variety. Suddenly a client wants purple roses, and the answer is “we’ll bring it from Holland soon, don’t worry.”

A significant advantage of a florist boutique is the fact that there is no need for wholesale purchases of large quantities of flowers. The reason is clear - buyers understand what the “bring to order” service means, since they encounter similar procedures every day.

For example, you can buy flowers in a pack, but there must be at least fifty species. In addition, the ratio of roses to other flowers is significantly reduced, because the assortment includes Dutch gladioli, lilies of the valley, and daffodils.

But this is not all the advantages of a business of this format, because clients do not require long-lasting color durability. If the bouquet lasts for three days, that will be enough for them. What does this give? The secret is that great opportunities open up in terms of performing various weaving and stringing techniques.

It turns out that although the bouquet will not last long, it is a real work of art, original and unique.
When opening a high-level flower boutique, you should remember that the more services you offer, the better. People buy houses and apartments, and the task of florists is to create a pleasant atmosphere there, conducive to relaxation. These can be freshly cut flowers, potted plants, candlesticks, vases. All taken together creates a special microclimate in the room, improving mood and filling a person with vital energy.

The same applies to office workspaces, because people spend a lot of time at work. For example, you can decorate the walls with paintings or magnificent panels of dried flowers. Here the flight of imagination is unlimited; if you have talent, then the business will go up.

Do you know how to achieve success in business thanks to the experience of successful entrepreneurs?

In addition to creating bouquets and compositions, designers design events, developing an individual approach to each client. Today, floristry has reached its peak, since flowers can be used to make unimaginable compositions on the walls, garlands, stunning wedding bouquets. It is also possible to create combined flower baskets, for example, from dried flowers and living plants.

You can look for clients for a florist salon either on your own, or you need to establish connections with wedding firms and interior design organizations. Of course, you will have to deduct a certain percentage from each order received, but there will be no shortage of customers, that is, the business will actively develop.

As for the winter period, in given time There are fewer holidays and celebrations throughout the year, but this is no reason to relax. For example, in winter you can be busy with interior design, selling accessories, and flowers in pots.

Creating an online store is a rational solution

It's a new century, web resources are in great demand today, because they are the future. For this reason, you should seriously think about creating your own online store based on a functioning business.

For example, if a flower shop is already open, you need to look for sources of direct sales. Not every entrepreneur can open an entire chain of stores, but one a store does not always provide a sufficient number of clients. What to do? How to find buyers? Some business owners prefer passive actions, relying on third-party factors:

• - quality;
• - service;
• – attractive price of the product.

This is the wrong path that you should not follow if you need to achieve certain heights and earn good capital. Innovative technologies Nowadays they are developing rapidly and it is difficult to do without them. This means that opening an online store is not a whim, but an urgent necessity.

If an online store was created on the basis of a florist boutique, you should simply promote it and make a profit. In addition, the site must be reliably protected so that competitors do not copy photos of your works and then pass them off as their own. But it is advisable to supplement the business card website with video recordings of master classes on making flower arrangements.

You can go even further, because such master classes can develop into floristry courses. Such courses today are in incredible demand both among those who want to grow professionally and among those who simply want to master a beautiful hobby. That is, by creating such a resource, you can not only increase income, but also prepare potential employees.

It is unlikely that you will be able to create a highly profitable online store on your own, because absolutely all aspects must be taken into account. For example, if we consider the design, we can order individual option or use a ready-made template. The main thing is that it is attractive, inviting, and memorable for buyers. As for excessive decorativeness, it is important not to overdo it so that the client does not forget why he came to the site.

As for the choice of hosting, it all depends on the space that needs to be allocated for the store - there is no need to save on content, because you will have to place a lot of photos of bouquets and arrangements. One of the main indicators of the good operation of an Internet resource is its availability at any time of the day, and this requires high server speed.

The domain name should not only match the activity, but also be easy to remember. It’s great if the number of characters in it is minimal. In fact, it is difficult to find a suitable option, but there is no need to give up, because the domain name is chosen for a long period.

In a word, the process of creating an online store is a painstaking task, so it is much better to take the help of qualified professionals so that everything works like clockwork.

We understand that to create a successful business: “Law Agency” you must have special education and experience. But you might be interested in the guide:
Create successful business– this is important, but achieving success in your personal life is no less important:

It is also possible to do business in such a way that an online store does not have a basic foundation. How does this actually happen?
The bottom line is that a bouquet workshop is being equipped that sells bouquets exclusively via the Internet. This approach to doing business has its advantages, because you don’t need to:

• – look for a landlord;
• – hire staff;
• – spend money on repairs and equipment of the store;
• – buy equipment;
• - fight zealously with numerous competitors.

In principle, clients do not visit such a workshop, but still the possibility of such meetings should be provided for, for example, if a large customer comes across. From a financial point of view, the best option is to rent an office in an inexpensive building.

The office should have a reception area, combined with an office containing equipment, and, of course, a workshop: florists work there and couriers await orders.

There is no doubt that the office must have a well-thought-out communication system, both mobile and local, since several calls can be made at the same time - each of them is very important, because this is the only source of income.

To be honest, in Russia this way of doing business cannot be called highly effective, so it is better to have retail outlets and create a virtual resource on their basis.

We think it’s wrong to create an online store that sells exclusively flowers. The online store also sells other related products very well. For example, you can create an online store for indoor flowers, an online store selling flowers in pots, an online store for artificial flowers, an online store for flower seedlings, an online store for flower vases, etc.

There are a lot of related products and even flower directions for which you can create several small online stores or combine them all into one mega online store.

The main secrets of competent organization of a flower business

If you are ready to open a profitable but risky business, check out some important aspects, which, in fact, will be discussed further.

Thorough study of the nuances of the market

There shouldn’t be any special problems in starting a business: you need to rent a retail outlet, fill out the necessary documents, order flowers from suppliers and you can begin your development. But still, first you should think through everything carefully, analyze the situation, find out whether there are many competitors and how strong they are.

Formation of the most popular assortment

Large turnover is the most important component of the flower business. Alternatively, the assortment can be traditional: roses, carnations, chrysanthemums, gerberas, tulips. Due to this “gold reserve”, the owners of this business cover monthly expenses, that is, taxes, rent of a retail outlet, and staff salaries. Why are roses the most profitable to sell?

Here we are talking not only about the subjective preferences of clients, but also about economic and biological factors. In simple words, this is easily explained: a rose bush blooms without replanting for several years, but chrysanthemums have to be planted every year.

For a novice businessman, such knowledge will be very useful, because economic efficiency depends on it.

Good place for a retail outlet

The profitability of the flower trade directly depends on the location of the pavilion, store, or salon. Retail outlets near the metro, in underground passages and other places with a high degree of traffic are the fastest to pay for themselves.

Also, flower trade to some extent is of a momentary nature: a man walked past a store, saw flowers of extraordinary beauty, went in and bought them, although he had no intention of doing so.

Correct storage conditions for flowers

Flowers are a specific product; they will not wait long for their buyer and will simply wither. The period for their implementation is not very long, so in a short period of time they must go from the supplier to the client’s apartment.

The path begins with the fact that freshly cut flowers are cooled to a temperature of 0-8 degrees - this slows down chemical processes, plus, the flowers can be treated with drugs that slow down the rotting process. They are also placed in a nutrient solution ascorbic acid or glucose, are carefully packaged and delivered to the airport (naturally, if we are talking about overseas deliveries).

While the plane is in the air, a customs declaration is completed; after arrival, the cargo is inspected by customs officers and phytosanitary services, and after their approval, the flowers are released for free circulation.

In the first stages of doing business, proper organization of supplies and sales are the main tasks of a novice entrepreneur. This is where the main disadvantage of business lies, since maximum term The sales period for most types of flowers is a week. This means that the entrepreneur must calculate possible risks and order only the volume that will be sold on time.

Flexible pricing policy

Offering clients exclusively expensive and exotic flowers is inappropriate, because not everyone has the same financial capabilities. It’s good when the client can purchase a cheaper option, for example, buy flowers wrapped in wrapping paper. But richer people buy arranged bouquets, and then pay additionally for the services of a florist designer.

The fruits of activity must be visible

What does this mean? Of course, we are talking about participating in various exhibitions: on the one hand, you show what you are capable of, and on the other, new clients are attracted.
If the business is already well developed, you can act as a sponsor at some event - designers decorate the hall, make bouquets for presentations, thereby advertising their skills.

Flower business– a serious activity that requires maximum attention, knowledge, and skills. Practice shows that the costs pay off in about a year and a half, so with a sound mind, you can achieve good results. Luck favors brave and determined people, and those who don’t take risks don’t drink champagne, this is a well-known fact.

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It is a very profitable enterprise if done correctly. Some entrepreneurs close their store due to basic ignorance of the pitfalls of this business. Such businesses in big cities have a lot of competition. Today, on almost every corner there is a flower stall offering to buy flowers from them. For those who have not encountered such a business, it seems that there is nothing complicated here. However, in practice it is very difficult to get started.

Assessing the profitability of a flower shop

Before opening such a store, you need to think through everything. To correctly assess the profitability of such a business, it is advisable to estimate the number of nearby flower stalls and total population in the city.

Already at the stage of planning the opening, you should think through each of your future steps, this will allow you to conduct successful floral activities. This means you need to consider:

• the premises in which the store will be located;
• range;
• how much does it cost to purchase goods;
• pricing;
• further development steps;
• additional ways to attract clients.

Having finally weighed all the pros and cons, or rather, having more realistically assessed your potential, you need to make a decision. If, for some reason, a flower business based on the chosen location will not bring income, then it is better not to even try to start.

The approximate cost of organizing this store from scratch will be from 150 to 200 thousand rubles. Under normal circumstances, a high-quality shop will pay for itself within a year.

Choosing a location and premises

The key factor in any sales business is the location of the retail outlet. The right location will provide up to a quarter of the store’s profit. The chosen location should be highly accessible. The ideal place is considered to be an area through which a lot of people pass even on weekdays.

A good place is considered to be the intersection of two traffic intersections. For example, it could be a busy metro station with thousands of people passing through every day. It is also necessary to consider the fact that if something happens, there are parking lots next to the store. It was also convenient to approach the store. If you place a stall near which parking is prohibited, you will ensure an additional outflow of customers.

To do this, you will need a room with an area ranging from 5 to 8 square meters. If you plan to open a good flower shop from scratch, then you need to choose a room of 30 square meters or more.

Such a room is quite enough to, if something happens, place a good assortment in it and start selling.

What should the assortment be?

Every flower shop should not be limited to a simple list of products. This business requires related products and the provision of various services.

An entrepreneur who is able to combine several areas in his business will provide himself with good income and, accordingly, will remain afloat. This is worth paying attention to. The client who bought the flowers must contact the store again. Therefore, you need to combine the price with the quality of the product provided. Let's consider the main areas of the flower assortment that are in great demand.

Cut flowers

This is a fairly popular and very common product that is in good demand. The number of flowers that can be cut and displayed is very large. These colors are considered:

• roses;
• tulips;
• chrysanthemums;
• carnations;
• lilies;
• mimosas, etc.

It should be borne in mind that fresh cut flowers will not last long. Therefore, the display cases should primarily display those that have been in stock for a long time. If the flower is not marketable, then you need to get rid of it. Try to purchase only the required number of flowers. If the store cannot sell them in a short period of time, then the flowers should be thrown away. Accordingly, there will be additional costs when selling.

How many different types of cut flowers should there be? Probably the more the better. However, you need to purchase only as much as potential buyers can buy. Otherwise, they are simply disposed of.

To increase the marketability of flowers, sellers add stickers, printed designs and piercings to them. This allows you to significantly increase the purchasing power of products. In addition, if the product costs more, you will make a greater profit.

Potted flowers

This product is less popular than the previous one. However, this store should have such flowers in stock. True connoisseurs love to watch them grow. Therefore, “flower gourmets” give names to some flowers and call them their children. True collectors of herbal products can become regular customers if you can create good business. To do this you need to create several rare species. And constant monitoring of the most frequently asked types will allow us to determine the market need.

Potted flowers also have a very wide variety of species. They can come in a wide variety of sizes. For example, a desert cactus can grow to more than 80 centimeters in height in a few years. To have this product in stock, you need an experienced florist who knows all the intricacies of flower care. Illiterate actions of a hired employee can completely destroy the product. Consequently, losses will appear.

Plant varieties

Such products are also very popular. This allows people to grow their own plants, watch them grow, and care for them. Selling various vegetable seeds can generate great interest among retirees who like to grow them themselves.

In addition, you can sell seeds profitably flower pots. This product is also in demand. To grow a potted flower, you need to tinker for a very long time. It is this factor that attracts buyers.

Sales of related products

To further supplement revenue more money, you need to profitably sell related products. For such a bench, the appropriate materials are:

• Earth;
• fertilizers;
• pots;
• stands;
• vases and various containers;
• young seedlings.

Such goods will not be in great demand, but in the future you can count on this as an additional source of income. When selling additional components, the average bill will increase. Therefore, before opening a flower shop or stall, make a preliminary list of the required assortment.

For any flower shop, care should be taken to purchase packaged material, which is always necessary to create attractive bouquets. A festive bouquet decorated with excellent packaging material will look more presentable, and accordingly, it will cost more. Such bouquets allow you to set a price that in the future can cover the cost of a florist, packaging material. Also fully cover the costs of spoiled flowers.

If you want to open a business and create a regular stall, you can limit yourself to the typical cut flowers that are needed to create bouquets.

Personnel and equipment

To hire staff, you will only need one florist, whose responsibilities will include making bouquets. If you open a large store, then in the future, the number of staff can be increased to several people. Employees must be officially hired. So that if something happens, you don’t have problems with the tax office. In addition, an employee hired must obtain a health certificate. Without a completed health certificate, an employee should not be allowed to enter the workplace.

The selected room must be aesthetically designed. This applies to both the exterior decoration of the room and the interior design. To store all the flowers without roots, you need to purchase and find a suitable place to install the vases in which they will be stored.

Also, to open a flower shop you will need a large industrial refrigerator. In more advanced stores, the utility room, which is equipped with walking systems, is used as a refrigerator.

To design the interior design, you will need the following components:

• racks;
• stands;
• shelves;
• small counters;
• cash register (required).

Set up a buyer's corner, which should contain permissions received from various authorities, open certificates, as well as a book of “complaints and suggestions.”

How to set the price?

Depending on the selected suppliers, the markup should be at least 200%. Otherwise, the business will not be profitable. If you estimate that the product is more expensive, then increase the price. This is especially true for those products that have a more attractive appearance.

The main peak in sales will be observed during the holidays.

Correct registration

Any business starts with proper registration. Before organizing a flower business, register it correctly.

Small and medium-sized stores are enough to register as an individual entrepreneur. You need to register as an LLC if you are opening a specialized boutique with a large turnover. The time it takes to register ranges from two weeks or more, depending on the waiting list.

The following documents need to be submitted:

• trade permit;
• conclusion issued by the Sanitary Epidemiological Station;
• price list of goods;
• premises rental agreement;
• certificate confirming the registration of KMM.

This business does not require the provision of certificates for products sold. If customers see a photocopy of the certificate hanging on the stand, their confidence will increase. Suppliers may be required to provide certificates.

To start selling a lot, you need to find out about the store as much as possible. more people. An advertising campaign must be launched at the stage of registering a case. This will create a business with ready demand. The main platforms that you can use to attract clients are the following:

• distribution of flyers;
• advertising on social media networks;
• free bulletin boards;
• city ​​newspapers;
• banners;
• billboards and signs.

Avoid selling unpresentable goods. It must be admitted that additional costs have arisen. Poor quality products will only scare away buyers.

Try to constantly monitor the volume of products sold and purchase only the most necessary quantities. The share of the main purchase should consist of a list of the most popular products. Buy flowers once a week.

If there is little demand for more expensive goods, consider a profitable system of discounts that will appease the buyer and push him to purchase. To do this, you can use discounts: –15, –20, every third bouquet is free. If you increase the price of expensive goods in advance, then when you make a discount, you will not lose any money. This scheme is used by supermarkets or large stores.

Purchase goods only from official and certified suppliers. This will allow you to avoid force majeure situations, bad products, etc.

Thus, when opening a flower shop from scratch, you need to do a number of simple operations that will allow you to do this business most competently.

Where to start a flower business: how to open and register a flower shop, what is needed to open (advertising, equipment, associated costs), premises and location, assortment policy and the intricacies of purchasing goods.

 

This is not just business. Over time, it turns into a way of life. It fascinates, enchants, and captivates. How? Constant contact with nature. The permanent feeling that you bring a piece of beauty into the world and give joy to people. An activity filled with emotions. Those who once plunged into the flower business part with it only due to force majeure circumstances.

However, we will talk about the mentioned correct approach, which will allow you to get the maximum possible profit from trading such a complex product.

Procedure for opening a flower shop

Let's consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register individual entrepreneurs in accordance with 52.48.32 OKVED " Retail flowers and other plants, seeds and fertilizers.” You have to choose a taxation system (UTII or simplified tax system).

After registering an enterprise, it is necessary to purchase a cash register and also register the cash register with the tax office. Self-registration will take about two weeks. It’s easier to use the service offered by cash register sellers. In this case, the registration process with the tax office will take a maximum of 3 days.

Mandatory documentation

At a retail outlet (regardless of its size), a package of documents must be present, and most of them must be available to customers. This includes:

• Permit to trade (obtained from the government in accordance with N 381-FZ).
• Conclusion of the SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

It is also preferable to keep the remaining documents (lease agreement, KKM registration certificate, cash register) at the point of sale. Sellers and florists must have medical records, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence and costs the business owner the cost of a photocopy. Most reputable suppliers undergo voluntary certification. All you have to do is take a copy from them when purchasing the product.

What do you need to open a flower business?

Advertising

on four sides. The box itself costs about $1000, but this is just the tip of the iceberg. The main expense is approval from the appropriate authority, which can cost $10 thousand (Moscow time). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Equipment for a flower shop

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do it “for yourself”. At the same time, there is no need to immediately turn to the “masters of cold”. First you need to build the “room” itself (more profitable). One side of the refrigerator should be “blank”. It's good if it's a wall. The rest are plastic “windows” made to individual measurements.

A door is required, or better yet several (depending on the size). After the chamber is built, a cassette split system or monoblock is installed in it (possibly when there is another “blind” wall). Together with all the work, the refrigeration chamber will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a typical air conditioner installation.

Flower stands and flowerpots are required. Large chambers are usually equipped with shelves and glass vases. In tonars and small pavilions these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

Price cash register varies in the range from 9 to 15 thousand rubles.

Purchasing a cut for a small pavilion will cost about 40 thousand rubles (Moscow time). To completely fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. To begin with, you can not get too carried away with the color scheme, buy universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: wire for gerberas, tape, adhesive tape, and a glue gun. Tools: pruning shears, scissors, floral knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or retail outlet may be located:

• In the tone. A small room on wheels. Essentially a car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unrealistic luck).
• On the ground floor of a residential building (first line only).
• In the mall.

The lowest rents are in shopping centers. Then - tonars and pavilions.

Separate line: online store. It is worth opening it with a fully established business. It cannot exist separately.

Territorial location of the flower shop (IMPORTANT!)

From the right choice The location of the premises intended for a flower shop of any level depends, quite a bit, on the “fate” of the business.

The proximity to a metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main thread - highway. It gives a large flow.

If you choose a place on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need to be directed towards the center.

If the store is located near the metro, but there is no road nearby, you may not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will operate at full capacity, but this will take at least three years. Plus, you will have to constantly make financial investments in advertising, pay for a highly qualified florist and maintain the assortment at the proper level. This arrangement of a flower salon is too long a ruble.

There are nuances. Not every track guarantees a quick start. Purchasing power is reduced by 50% if the store is located:

• on highways, on the sides of which cars are prohibited from stopping.
• On a track with backups.
• Directly next to a public transport stop, where parking is also impossible.

"Pitfalls" of rent

If they refuse rental holidays, you should be wary. There can be no urgency. Vacations are a standard need for any trading organization. At a minimum, it is necessary to arrange the premises, bring in equipment, goods, and decorate display cases. In most cases, this takes a week. If you need cosmetic repairs or some alterations, it will take a month. The landlord's refusal to comply with the standard requirement serves as a reason not to rent the premises. Most likely, there are either no rights, or there will be difficulties with taxation.

The requirement for two months' advance payment is justified only for shopping centers. However, recently even they do not practice this.

When drawing up a lease agreement, you must clarify whether the monthly payment is included in the amount communal payments. Tariffs for electricity and housing and communal services for commercial enterprises differ significantly from consumer tariffs. Electricity bills can reach $300 per month. Price garbage removal also significantly higher. In addition, it is necessary to clarify whether the lessor has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, of which there will be quite a lot.

When renting in a shopping center or residential building, you must immediately check availability outdoor advertising opportunities. It could easily not exist. In this case, it is reasonable to abandon the premises and find another one. This rule also exists for pavilions. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should seek the help of a lawyer. It’s not that expensive, but it can save you from a lot of troubles, even to the point where the landlord’s land allotment period is running out. It will be extremely unpleasant if in a couple of months the building is demolished.

Features of the assortment, what colors to sell

For small areas The best option is to sell fresh cut flowers. Potted crops and related products are extremely rarely sought in such places. Products in this category take up precious space, which can and should be used to increase the range of cuts.

Assortment for toner

The assortment is minimal. The area does not allow maintaining any serious level.

• Carnation ( several colors: red, white, variegated).
• Bush carnation ( several colors: white, pink, variegated).
• Single-headed chrysanthemum ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, motley).
• Rose ( burgundy, white, pink, yellow, motley).
• Shrub rose (pink, white).
• Gerbera (mix).
• Tulip ( from February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m., then the assortment is practically no different from that in the tone. Starting from 18 sq.m. you can already purchase: orchids, anthuriums, irises + increase the number of varieties of roses.

Assortment for the store

Starting from a 30-meter area, it already makes sense to sell potted crops, soils, pots, boxes. On a 50-meter area the assortment will be complete:

• All possible cuts, including exotics, in a large refrigerator.
• Artificial flowers. Dried flowers. Potted crops, including large ones.
• Pots of all types: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to original works.
• Postcards.
• Various decor for home and garden.
• Thematic literature.

In a large store, you can and should organize gift wrapping. The production of designer postcards is encouraged. Everything is used: dried flowers, beads, beads, ribbon, colored paper. The main thing is the florist’s imagination.

How to purchase goods

The main immutable rule is never lock yourself into one supplier, even if he has a super product. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen expenses associated with wages personnel. Additionally, rent should also be taken into account.

The ideal option is to select three main suppliers. The following countries are widely represented on the market: Holland, Ecuador, Russia. This means you need to choose three wholesalers. If something happens to one, two thirds of the ordered goods will be received in any case.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It needs to be sold quickly. The price is relatively not high. Russian flowers are definitely more expensive. Potted crops - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is " 7 colors V". These are affordable prices, a wide selection, and a flexible approach. Contact the manager and all restrictions will be lifted ( tested). This is a Dutch, international company. As for other suppliers, you will have to choose yourself, based on their prices and the quality of the goods supplied.

1. Main purchase

In the process of work, the main assortment will be formed - items and their quantities, which are sold in any case. This will be the main purchase. You will need to place a pre-order for it from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are purchased here and are expected to be sold. It is almost impossible to create a stable list. It should be taken into account that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The product must be ordered three weeks before the holiday. Some wholesalers may require orders to be placed one month in advance of delivery. Their demand should be satisfied.

Orders for March 8th are made a month before the 1st. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices are rising quite seriously.

Trying to negotiate payment after the fact with suppliers can lead to their agreement and disastrous results. Risk of being left without goods on the most trading days of the year it is too big. The suppliers' demands are more than justified. They pay for flowers from their own funds, which are simply not enough for the holiday volume. At auctions and plantations, flowers are not sold on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, the price should be set higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, you should start from the maximum price tag of the product, that is, from the cost of flowers purchased for additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like surge pricing. Buyers tend to look for flowers in advance, several days before the intended purchase. If the selected product suddenly becomes more expensive, the person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but the price for them should not be reduced appearance, and by date of purchase. You shouldn't wait for the presentation to be lost. This will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Flower trading is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January due to holidays.
• Great Lent. Weak trading for all 49 days, excluding March 8.
• May holidays (vacations).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• The last two weeks of December. Everyone is preparing to celebrate the New Year.

In addition to these standard “failures,” the flower market reacts to sudden changes in exchange rates and collapses on securities exchanges. The reasons are difficult to identify, but the trend is visible. If business is conducted correctly, this does not have a significant impact on the state of affairs.

The main holiday is March 8. Intense trading has been observed for almost a week. The main rush occurs on March 6, 7, 8. The 4th, 5th and 9th can be compared to less significant holidays. Then in descending order: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are “quiet” days. Trade comes to a standstill. In residential areas it’s the other way around: Saturday is the busiest trading day of the week.

Summary

The most advantageous option in all respects would be to choose a large area located on the ground floor shopping center, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few immutable rules

• You can't feel sorry for old flowers. An illiquid product spoils the display case and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you postpone it “for later,” you may end up with an empty store.
• Personnel must be made directly dependent on profits. The salary is minimum. The rest is a percentage of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very tough.

It is necessary to ensure that the florist is happy. This is creativity. Too much depends on him. However, one must also not lose vigilance. Organizing video surveillance is the best solution. You can pay a lot, but you cannot allow yourself to be deceived. Unfortunately, a flower business cannot be built on trust, no matter how much one would like it to be so. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth opening a flower shop as a franchise?

One of the options for opening a flower shop is to purchase a franchise of an existing store. With this option, you get a ready-made business model, with detailed description where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But you have to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebouket franchising offer, what buying a franchise gives in comparison with opening a store from scratch.

comparison table opening a store by franchise and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"