In the minds of many ordinary people, the flower business is an attractive and profitable activity. However, if you take a close look at the question of how to start a flower business from scratch, many pitfalls will emerge. Having an idea of ​​the features of the flower market, all the pros and cons, will help you minimize possible risks.

The basic principle of the flower business

WITH bad mood people are unlikely to go to the store to buy flowers. This means that the main task of the owner of this business is to ensure that the visitor’s excellent mood is preserved. It is important to be able to guess what the consumer wants and offer the buyer different products, depending on the event for which the bouquet is provided.

Before you start your own business in the flower field, you need to familiarize yourself with some nuances that beginners will especially come in handy.

• The markdown of goods must be made in a week, without waiting for the moment when the bouquets begin to fade;
• The landlord must provide so-called “rental holidays” (without payment), lasting 7-14 days in order to equip the premises;
• It is necessary to find out whether public utilities into the rental price.

Important! We should not forget that the stylishness and originality of bouquet design is the key to an inexhaustible flow of clients who always appreciate this approach.

Getting started is a troublesome task

The problem of how to open a flower business from scratch should be approached responsibly. It is primarily recommended to establish where it is wisest to start, what is needed to open a flower shop.

Collecting documents

Regardless of how much space the trade pavilion will occupy, the owner will have mandatory A certain set of documents must be present:

• Permitting documents to engage in trade (in accordance with No. 381-FZ), for which you can apply to the district government;
• conclusion from SanEpidem. authorities that the retail space meets the required sanitary standards;
• do not forget about the book of complaints and suggestions;
• you should take care of invoices for products presented in the store;
• price list for the product offered to consumers (this item can be omitted).

A package of these documents must be presented to the buyer upon first request. And here is the rental agreement for the premises, a document certifying registration cash register, as well as documentation for the equipment should always be at hand in case the inspection authorities come.

Each team member must have a medical record and a card indicating the employee’s last name, first name, patronymic and photograph.

Choosing a place

Perhaps the very first steps in the flower business should be aimed at determining the location of the store. This largely determines how successful the entire event will be. For some, it makes absolutely no difference where to buy flowers; any store will do, and some are ready to drive across the city to their favorite salon and buy a bouquet there.

In order not to make a mistake with a place, you need to have a clear idea of ​​potential buyers. Usually the male half is in a hurry to buy fresh, cut flowers. They will not notice elegant potted plants, preferring beautiful roses or, at worst, chrysanthemums.

Women prefer potted plants and exotic flora. Ladies who are well versed in gardening are ready to purchase different kinds plants, adding them to their collections. In addition to flowers, they are interested in drainage, soil, fertilizers, and decorations. Such buyers will choose a flower shop located near their home and, most likely, next to a bus stop.

Features of the range

For relatively small areas the best option will be the sale of fresh cut flowers. In such establishments, buyers will not look for houseplants or related products. Among other things, this category of space requires quite a lot. In such stores it is recommended to sell carnations, roses, gerberas, and different types of tulips.

If the pavilion has an area of ​​more than 20 sq. m., then the varieties of goods presented should be expanded. Orchids, irises, anthuriums are added. It would be nice to expand the varietal stock of roses.
Large flower shops (with an area of ​​30 sq. m. or more) have the opportunity to add variety to the product range through indoor potted plants, soil, fertilizers and various accessories.

Area 50 sq. m. and above allows you to bring the product variety of the store to maximum values. Exotic options, large plants in pots, and a wide variety of soils will sell well here. Pavilions with a large retail area can offer packaging of products. As an option, you should start making custom postcards from fresh flowers.

Personnel is important

Resolving the issue of personnel in a business that involves selling flowers is not an easy matter and deserves special attention. The return on investment depends on how professional the sellers are. Only those who are characterized by creative thinking and developed imagination. In addition, employees are required to have special skills and knowledge in caring for different types of plants. The seller’s responsibilities include both creating custom bouquets and consulting with consumers. Whether the buyer wants to come to this pavilion again depends on the friendliness and professionalism of the consultant.

To receive special education, those interested can go to special floristry courses. However, possessing a document confirming completion of training on this issue does not mean that the employee has become a professional. A specialist must love his job; flowers are a special product that requires tenderness and respect.

Flower shop staff are supposed to have another irreplaceable quality - the ability to sell. Attracting a buyer is not an easy task, you also need to be able to do this. To stimulate such qualities, an entrepreneur can use a special salary scheme. To do this, you need to not just limit yourself to setting a standard rate for work time, but also provide a percentage of actual sales. Thus, the employee will have the task of selling maximum amount goods per day, in order to, accordingly, earn more.

To set up your flower business, you will need not only a trained florist and salesperson, you will also need an accountant and administrator. An online store will require a driver and courier.

Decency and honesty are the main qualities that employees must have. However, the entrepreneur himself should behave kindly with his subordinates.

Important! Any business should be built on mutual understanding between workers and employers. The success of the event depends on this.

What equipment will you need?

Those who are puzzled by the problem of how to open their flower shop from scratch, must purchase the required equipment.

Need to buy furniture good quality, it will display flowerpots with flowers and already created bouquets. Those who wish have the opportunity to contact specialized companies that will be happy to offer their services for the supply of commercial equipment for different types business, including everything for a flower shop. It is recommended not to forget that a business related to flowers involves attracting enough large number buyers. What else can interest potential consumers if not the colorful design and professionalism of the employees?!

Short shelf life - distinctive feature flower business. This aspect scares some people. To extend the life of your flower garden, you should take care of purchasing special refrigerators and freezers. A less expensive option is also possible - the use of industrial refrigerators. Such equipment can be found in supermarkets and regular stores; they store meat, milk, sausages and cheese.

If a flower pavilion acquires such equipment, then it should be installed in a storage room, thereby hiding it from prying eyes. Why should buyers know that the rose did not come straight from Holland, as they think, but has retained its freshness and presentable appearance thanks to special conditions storage

The benefits of doing business with flowers

For those who have planned, but do not know how to open a flower business from scratch, the issue of profitability is important. It is not difficult to calculate whether the flower business is profitable.

It should be noted that this area is perhaps one of the most profitable. The markup for 1 flower is off the charts and sometimes varies between 100-150%. If we consider the average profitability of a store selling similar products, then it can be estimated at approximately 50%, and this takes into account rental costs, wages, unforeseen expenses and defects, which cannot be avoided in this business.

Store profitability is largely determined by the experience and professionalism of the seller. It will be possible to achieve an increase in the number of goods sold due to the ability to competently compose bouquets and properly care for flowers.

Positive and negative aspects of the flower business

Before starting a flower shop business, you need to consider all the pros and cons of this event.

Among the advantages The following are worth noting:

• Fast start. Like any other business, flowers also require a certain initial capital. However big money not necessary here. 8-10 thousand dollars will be enough to open your own point near the metro or at a bus stop.
• In case of failure, it is also easy to wind down the business. It will only be necessary to get rid of the equipment by selling it, and resolve the documentary side of the issue.
• An impressive margin is a feature of this business. A rose purchased in Holland for $1 is sold here for $2, 3 and even $5.

But in flower sales there are also flaws:

• Limited shelf life. The product is short-lived and there is always a defect in a new batch, the plants quickly begin to fade and lose their presentable appearance.
• Business is seasonal. Sometimes on holidays, such as March 8, you can count on receiving your annual revenue. However, there are also “dead” seasons. Few flowers are sold in summer.

The listed nuances should be taken into account by everyone who is tormented by the question of how to open a flower shop in small town or a metropolis with a population of millions.

How to start a flower business at home

Deciding where to start a flower business at home is not at all difficult. First you need to register an online store. Resources for its location may be as follows:

• Maintaining an independent website;
• Implementation through social networks;
• Fair sites offering various goods and services.

Any of these methods has both advantages and negative aspects. If you create your own website, you subsequently need to try to promote it, which implies certain expenses. Social network limits the possibilities, but the site is absolutely free.

An online store has a significant advantage, which is minimal risks. To get things going, you just need to find a supplier who will short time is able to sell you the required batch of flowers.

Having an idea of ​​how to start a flower business from scratch will help you minimize possible risk and implement a promising event that can bring good income.

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the time of year, flowers as a gift will be relevant. Especially in holidays. So that the flower shop starts bringing stable income already a year after its opening, you need to draw up a competent business plan with all the calculations. A well-drafted business plan is already half the success of a flower business.

You can open your own flower business from scratch at home; it will consist of growing indoor potted plants at home and selling them. You won’t need special equipment for this, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your own flower business

To open a flower shop, you should give preference to an individual entrepreneur (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are provided to the tax office:

• paid receipt of state duty for registration of individual entrepreneurs (800 rubles);
• application in form P21001 for state registration of individual entrepreneurs. It must be certified by a notary;
• if accounting will be carried out according to the simplified taxation system, then an application is written in form No. 26.2-1 about the transition to the simplified tax system;
• a copy of all pages of the applicant’s internal passport.

Review of the set of documents for opening an individual entrepreneur will take a week. If it was not possible to pick up the documents on time, the tax office will send them by mail within 2-3 weeks.

If the decision to open an individual entrepreneur is positive, the entrepreneur is issued:

• OGRNIP;
• extract from the Unified State Register of Individual Entrepreneurs ( single register IP);
• notification of registration in tax authority individual;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, you need to make a stamp (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 " Retail flowers and other plants, seeds and fertilizers.”

After registering an individual entrepreneur, the next step will be the purchase of a cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. Stores that sell cash registers often provide expedited tax registration services. If you use the services of this organization, all documents will be ready in a maximum of 3 days.

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Required documents to create your own flower business

Regardless of the size of the retail premises, it must contain the following documents:

• permission for trading activities received from the district government (according to No. 381-F3);
• conclusion from the sanitary-epidemiological service on the compliance of the retail premises with all sanitary standards;
• book of customer complaints and suggestions;
• waybill for the goods provided;
• price list for the product being sold (this item is optional).

All these documents will have to be provided to the buyer at the first request. It is better to keep documents such as a rental agreement for premises, a document confirming the registration of a cash register, a journal of cash transactions, documents for equipment, etc., in the retail premises, so that if the inspection company arrives, you can immediately provide them. All personnel must have valid medical books and cards, which will indicate the employee’s name and photograph.

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Choosing a room to open a flower salon

You can choose the following locations for your retail outlet:

• in one of the city's shopping centers. There are many of them in Moscow;
• on the ground floor of the first line of residential buildings;
• in a separate building. It is almost impossible to find such a retail space in Moscow;
• rent a small room in a modular design trade pavilion;
• in tone. This is a room on wheels small area, can also be called a car trailer;
• in the online store. Flower business specialists recommend opening an online store with an already established retail outlet business. An online flower salon cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for selling flowers is a retail outlet that is located in close proximity to the highway. Even if the flower shop is located near a metro station, but there is no road nearby, you can’t expect much profit from it.

When concluding a lease agreement, it is necessary to clarify whether the rent includes utilities and garbage removal. If space is rented in a shopping center or in a residential building, you should immediately clarify the availability of such an opportunity as external advertising. Often it simply may not exist. In this case, it is better to refuse this premises.

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Equipment for organizing a flower business

The most important equipment in a flower shop is the refrigerator. It is unacceptable to open a store without it. If you make a refrigeration unit to order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. The cost of this equipment is the same as installing a conventional air conditioner.

You will also need stands for flowers and flowerpots. In toners and small pavilions, simpler equipment is usually installed: special structures and plastic flasks for them. Large refrigerators use shelves and glass flower vases.

Let's look at how much it costs to open a flower shop. Costs for necessary commercial equipment in Moscow:

• air conditioning - 20 thousand rubles;
• refrigerator - 40 thousand rubles;
• thermal curtain - 15 thousand rubles;
• florist's table - 7 thousand rubles;
• inventory and accessories for a flower shop - 28 thousand rubles.

In total, the equipment will cost 110 thousand rubles.

The Internet will help you find out the exact cost of the necessary equipment in each city.

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Flower shop staff

The working staff must include 1 administrator, 2 florists, and 1 accountant. You don’t have to hire an accountant, but use the services of a third-party company to provide legal and accounting services to the company. And if the store also has a sales channel through its website, then it will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online store selling flowers is simply a pointless waste of money. You can think about opening a sales channel via the Internet when the main point of sale is well established. When opening a business in a flower shop, you need to hire competent salespeople. Positive customer reviews depend only on them.

Expenses for wages personnel will be:

• administrator - 30 thousand rubles;
• seller-florist (2 people) - 50 thousand rubles;
• accounting and legal support for the company - 10 thousand rubles.

Total 90 thousand rubles.

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Assortment and its features

If the retail space is small, then the ideal option would be to sell fresh cut flowers. Buyers are not looking for potted indoor plants and related products in such places. In addition, this product category takes up too much space. Using this retail space to expand the range of cut flowers will have a much more productive impact on profits.

For tonara, due to the small area, you should prefer an assortment of carnations (regular and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and variegated.

For a pavilion of 10 square meters. m assortment will be the same as for toner. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a retail area of ​​30 sq.m. m the assortment can include indoor potted plants, soils, fertilizers, pots and other accessories. If the store area is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include exotic plants, large potted plants, various types of soil, etc. For stores with a large retail area, it is necessary to organize the packaging of products and gifts or, for example, the production of designer cards from fresh flowers.

Flower business - a good choice for those who want to start their own small business. It does not require millions of dollars in investments and is suitable for individual entrepreneurs - for this field of activity it is not necessary to register a legal entity. But there are nuances that you need to know before opening a flower pavilion or florist shop.

What you need to register a flower business

To open a business, you need to register as an individual entrepreneur or LLC. The type of registration depends on the scale of the business and its profitability. For an individual entrepreneur working with a small retail outlet, the simplified taxation system (STS) is most likely suitable.

For medium-sized shops and florist salons, the ideal option is to form an LLC. There are more ways to promote and collaborate with other businesses. Possible variant taxation - single tax on imputed income (UTII).

In addition to registering an individual entrepreneur or LLC, to open a retail outlet you will also have to obtain the following documents:

• Conclusion of the sanitary-epidemiological station
• Trade permit
• Certificate of conformity for floral products
• Premises rental agreement
• Sanitary records of workers.

In a retail space, it is better to place the trading permit, certificate and SES conclusion in a visible place - this is necessary for both inspectors and buyers.

Flower business from scratch: where to start?

Flowers are a sought-after product, especially during the holidays. However, the degree of its demand and assortment strongly depend on the social and financial status of the main consumer group that will visit the store.

Study the place where you intend to do business: determine the contingent of people who are most likely to become your customers - their habits, priorities, average income level. This analysis will help determine the most suitable pavilion format, its range and pricing policy.

Choosing a retail outlet for a flower shop

When choosing a location for a retail outlet, you should remember required condition- flower business needs good customer traffic. However, you need to understand that it is in such places that the most expensive rent is.

All premises suitable for a flower shop or shop can be divided into three groups:

• Retail space small sizes, located near metro stations, near busy areas, on the central streets of the city. Here you can open a tent store, pavilion or toner.
• Retail space in supermarkets, including 24-hour supermarkets. The format suitable for this type of premises is a store or shop.
• Retail space in expensive shopping centers and separate large buildings. In such places you can open a florist salon or a flower boutique.

When choosing premises for a retail outlet, you need to find out in advance whether the rental price includes utilities, and whether rental holidays will be provided during repairs and/or installation of equipment. It is best to draw up a lease agreement in the presence of a lawyer.

Equipment

On small sites you can get by with the minimum. You will need: equipment (secateurs, scissors, wire cutters, etc.), a table for assembling and decorating bouquets, a rack, a refrigerator for storing fresh logs, vases, a chair.

In large and medium-sized retail premises, a wider range of floral services is possible, which will require the purchase of special equipment, for example a split system with a cooling function, etc. In addition, it will be necessary to purchase a cash register and register it with the tax office.

Advertising

A new retail outlet requires outdoor advertising: pillars, signs, posters, special design of the storefront (if there is one) and the entrance area. Very important right choice name (brand) and its adequate design solution. If possible, you should also create your own website and maintain pages on social networks - this will contribute to the growth of a regular and loyal customer base.

Flower shop assortment

When choosing an assortment, consider your capabilities. If you open a toner or stall near a metro station, a large and varied selection is not necessary. The best sellers here are:

• carnations (bush and regular, 2 or 3 colors);
• chrysanthemums (bush and regular, 2 or 3 colors);
• roses (bush and regular, 2 or 3 colors);
• gerberas (several colors);
• tulips (several colors, from February to the end of spring).

The assortment for a pavilion or small store (with an area of ​​20 sq. m. or more) can be expanded by increasing the variety of colors and varieties, as well as adding new types of flowers, such as irises and orchids. “Related” products wouldn’t hurt either: souvenirs, postcards, etc.

The assortment for salons and large stores (over 30 sq. m.) may look like this:

1. a wide selection of fresh cuts (many types, varieties and colors);
2. potted types of flowers;
3. various additional products;
4. fertilizers, soils, preparations for flowers and plants;
5. information manuals.

When working with an assortment, the most important thing is established supplies. Wholesale suppliers offer products produced in the most different countries, including in Kenya, Colombia, Holland, Ecuador, as well as flowers from domestic producers. If possible, you should work with several suppliers at once in order to minimize the risks of a delivery failure or delivery of low-quality products by one of the suppliers.

It should be borne in mind that seasonality plays an important role in the flower business. Spring and autumn are the periods of maximum demand. In summer and winter, demand drops significantly. Seasonality also significantly affects the assortment: during periods of increased demand, the assortment should also increase.

The most significant period in the flower business is from February 14 to March 8. During this time, the flower shop usually makes about 20% of its annual turnover. You should prepare for this peak of sales in advance, not forgetting about the shelf life of flower logs (in the refrigerator - no more than 3 weeks).

Recruitment

To work in a street tent or small shop, it is enough to hire a person with minimal experience who can monitor the flowers and sell them. For other formats of retail outlets, it is necessary to hire a florist who knows how to create flower arrangements and correctly add elements to them (beads, dried flowers, ribbons, etc.) that make the bouquets festive and luxurious, which increases the added value of the product. The florist will also tell the buyer how to care for flowers and will be able to give advice on any of the plants offered for sale.

The salary of a florist with experience is from 30,000 rubles. The salary of an unqualified worker with minimal experience is from 20,000 rubles.

Medium and large format retail premises also require staff for cleaning and unloading goods.

Prices for flowers

It is better to order flowers from trusted wholesale companies that have been present on the market for a long time. A flower shop can break even in one year, provided that the goods are sold at an average markup of 150%. A markup of 200% or more is possible on holidays and pre-holidays. On normal days, the markup is unlikely to exceed 120%. It is necessary to take into account that flowers are not a long-lasting product, so prices for products not sold within 1.5–2 weeks will have to be significantly reduced.

To increase profitability, you should also provide Additional services: delivery of bouquets, catering for celebrations, corporate services, etc.

Features of the flower business

With the exception of peak sales seasons, the demand for flowers remains at approximately the same, constant level, and this level largely depends on customer traffic, which is primarily determined by the location of the outlet.

It is very important to properly organize the process of storing fresh flower cuts. The usual storage temperature is from +4 to +10 degrees. However, some flowers, such as phalaenopsis, vanda orchids and anthuriums, are stored at room temperature.

How much does it cost to open a flower business from scratch?

Using the example of a flower pavilion, let’s look at the costs of starting a business in an average city with a million people. Let's assume that a person registers an individual entrepreneur and chooses the simplified tax system.

Three months of accounting, HR and legal support FREE. Hurry up, offer is limited.

If you are thinking about where to start a flower business, you first need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch you will need about ten thousand dollars. You may be able to save money, but it’s still better to include exactly that amount in your expenses.

Calculate all the costs of starting a store and draw up a business plan. Having described all financial model work, you can calculate how much product needs to be sold for the store to start making a profit. Assess whether sales can reach this level. Think about how you can cut costs and increase flower sales.

You also need to decide from the very beginning whether you will work as individual entrepreneur, or open a limited liability company. Registration legal documents You can do it yourself, or you can entrust this task to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is quite small.

Once you have written a business plan and registered your company, you can begin searching for suitable premises and suppliers.

How to find a suitable premises

When searching for premises, it is important to have a good understanding of the so-called map of the trading area. It is preferable to open a store near a large business center; it is better if there are two or three of them nearby. This will attract corporate clients who often place large orders for a large number of employees. In this case, you won’t have to think about how to attract additional clients before the holidays. Several corporate orders can bring in as much profit as you make in an average month.

For a flower salon, a room with an area of ​​eighteen to thirty square meters will be sufficient.

In addition, due to its proximity to the business center, your store will more clients in a day. If people order your bouquets and arrangements for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

However, you need to take into account that renting premises located near a business center is much more expensive than renting in a residential area. And one more thing: it is always difficult to find a parking space near the business center.

But in any case, if you can rent a room in such a place, this is great luck, because the location of the salon at the intersection of many human flows is most advantageous. Life is in full swing during working hours, people buy more expensive bouquets for work-related occasions, but for themselves, as a rule, they take something cheaper.

Of course, you can open a store in a residential area. You will benefit significantly from renting premises; moreover, if the residential area is very large, there will be a certain circle of regular buyers living in your area. But you need to pay attention to customer flows Special attention. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where are the large stores, grocery centers, etc.

If there are any offices nearby, analyze which way people go to work and which way they go from work. Even if you have already rented a room, you will still need a trading map of the area. With its help you need to plan your future work.

Before renting a room, you need to pay attention to one more thing: important point. Consider whether your store will be easy for customers to find. If you rent premises in the courtyards, most likely you will have problems with the flow of clients. Of course, there will be regular customers, but you shouldn’t count on a continuous influx of new visitors. A beautifully decorated shop window on a thoroughfare street is best advertising for a flower shop.

Before opening the salon, the premises need to be renovated. Nowadays there are many magazines about interior design, in which you can get a lot of ideas on how to make renovations with minimal resources, even if the room is in terrible condition.

How to choose suppliers

Now suppliers offer a very wide range. Flowers that ten years ago could only be seen in catalogs or that were brought only to order are today always available for free sale. There are many suppliers, you can choose those whose conditions are most suitable for you.

When you are just starting your business, it is better to choose suppliers who have minimum bulk purchases. This will make it possible to purchase goods more often and in small quantities. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers sell better and which don’t sell as well.

What equipment will you need?

It is advisable to have a refrigerator in a flower shop, so when opening, you need to include its average cost in your expenses. At first, you can do without a refrigerator, because there are now a lot of flower supply companies, and you can buy flowers in small batches. While there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you will be able to afford a refrigerator, and you will need it.

But if you still decide to buy a refrigerator, you don’t need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to properly equip trading place. Even in the arrangement of colors there are many subtleties. You can arrange the flowers so that it visually seems like there are a lot of them. You need to be able to choose the assortment in such a way that the effect of volume is created in the salon. You will need racks and containers for flowers.

To organize normal work in the salon, at least one computer is required. A scanner, copier and fax are also needed, but they can be located at the store manager’s home, i.e., your own resources can be used to the maximum.

How to select staff

The ideal option is to hire four florists who will work in shifts. Two florists working one shift will be able to serve customers faster and fulfill more orders. Of course, you can start with two, but working alone is inconvenient. If the florist is alone in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite an assistant florist; his work is paid at least twice as cheap. An assistant may not work in the salon all day, but only during the time the manager is absent from the store. Students work in such positions with pleasure; they count and process flowers. You can invite assistants on weekends when store management is on vacation.

How to plan an assortment

It is necessary to carefully study the range of your competitors and understand what they are mainly selling. If some flowers are sold, it means that there is a demand for them, this must be taken into account. At the same time, there is no need to be afraid to bring something new to the business, make original offers to customers, always slightly exceed their expectations, offer more than others.

Walk around your area and see what your competitors are selling. This way you can understand what is in demand for what.

Each flower has its own lifespan and costs a certain amount of time. When a salon is just opening, you can only guess what flowers will be in demand, even if you have analyzed what your colleagues in the area are buying. Therefore, in the first months of work it is better to purchase flowers that last a long time. This will also ensure that your store is well stocked and will create the impression of abundance and a wide range. Anthurium remains fresh for a week, orchids last a very long time, especially cymbidium and dendrobium, phalaenopsis in flower pots can generally last for several months. Flowers in pots can be sold along with it, and cut for a bouquet. People willingly buy chrysanthemums both for home and as gifts, so chrysanthemums can also be purchased in large quantities. Also, the assortment must include roses and gerberas.

To start a flower shop, it is better to form a basic assortment of flowers that do not lose their presentation for a long time: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide not only in names, but also in color palette. You definitely need to buy flowers white. This White Rose, white chrysanthemums, white gerberas, white orchid. It’s more difficult with spring flowers; there must be tulips and daffodils.

Initially, you can sell bouquets in one range to see which colors will be in demand. It is also useful to come up with standard bouquets, decorated in a certain way, for a given amount, which will always be on sale. Gradually, as you build up a customer base, you will study demand, compare your sales with what flowers are sold by your competitors, and make adjustments to the cost of your bouquets and colors.

The assortment must include inexpensive indoor plants.

At first, when you are still limited in funds, you can purchase indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks impressive in bouquets; speciphylum gives good volume, which can last in a bouquet for several months. Bouquets that combine indoor plants and cut flowers always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special markup for each bouquet for the design.

It is very important to correctly arrange flowers in the salon. They should not be on the same level. In addition, when arranging great importance has a smooth color transition. Let there be pink flowers next to the red ones. It is important to create the impression that there are many flowers. To do this, you can add additional indoor plants and branches; they provide volume and height. The arrangement should be stepped. You should also try to ensure that roses and any other flowers are the same length.

Approximate data:

• Monthly income – 216,000 rubles.
• Net profit – 47,600 rubles.
• Initial costs – 358,300 rubles.
• Payback – from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

Description of service

This business plan describes a small flower shop. The entrepreneur himself is the manager, and his kiosk employs florists who understand flowers and know how to create beautiful flower arrangements. The business plan will also consider additional opportunities from which the entrepreneur can benefit and increase his income.

Market analysis

Before assessing the flower market, you need to decide on the format of the future store. It, in turn, will depend on who the main buyer will be. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:

1. Small pavilions located in passages and at bus stops. This type is typical for the low price segment of buyers and does not require special expenses for decorating and maintaining the style of your own store. It is the price that attracts customers.
2. Stores located in shopping centers and other high traffic areas. These stores cater to the middle price segment. Buyers pay attention not only to flowers, but also to appearance store, service.
3. Flower salons and boutiques belonging to the premium segment. Such outlets They are usually located near offices, in the city center or large shopping centers. Such stores must have excellent style, high level service and flowers of excellent quality.
4. Online stores. They can be aimed at meeting the needs of customers of any price segment.

The latter format today combines perfectly with the second and third, increasing trade turnover and not requiring special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened to serve visitors outside the retail outlet.

In any case, before opening we will have to pay attention to all the details, including compiling collections of bouquets that will be displayed in the online store and interior design.

Evaluating Russian market flowers, one cannot help but say that it is characterized by seasonality, and a pronounced one. During the holiday season, prices for flowers rise due to possible profits.

When considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetically pleasing, you need to be especially careful when choosing staff.

SWOT analysis

Before opening your own flower shop, you need to assess the opportunities and threats. In general, all factors are usually divided into external and internal.

It is impossible to fight and try to change external factors. But it is very possible to adapt to the situation or extract your own benefit from it. External factors include:

1. Possibilities:

• occupying a specific niche in the market;
• by conducting an in-depth analysis of the market situation, you can extract the maximum benefit associated with the seasonality of this business;
• high profitability;
• ability to cover a large market segment;
• cyclical demand (from year to year people buy flowers at the same time, their mass purchase is associated with various holidays);
• possible increase in overall demand;
• increasing the relevance of the proposal due to an increase in the standard of living of the population;
• the ability to offer and provide additional services;
• no need to set up production, focus on selling purchased products.

1. Threats:

• high level of competition;
• seasonality;
• problems with suppliers are possible;
• the need to find an alternative during a sharp decline in demand for products;
• the presence of an expiration date on products, which makes it necessary to constantly forecast demand;
• the need to obtain permits;
• a large number of documents that need to be completed in a timely manner.

An entrepreneur can change and adjust internal factors to suit himself. These include:

1. Strengths:

• high markup on products;
• highly qualified personnel;
• a large assortment;
• availability of services;
• offering quality services to our clients;
• Availability effective methods advertising and promotion of own products.

1. Weak sides:

• possible miscalculations regarding demand for products;
• lack of experience in this area of ​​business.

Opportunity Assessment

Particular attention will need to be paid to choosing the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.

It is better to choose a clearly visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting overall revenue and profit.

If we talk about the market and competition in it, then it must be said that online flower shops are becoming especially relevant today. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

The flower shop will operate according to the following schedule:

Number of working hours per week: 84 hours.

Number of working hours per month: 360 hours.

To work in the store you will need 2 florists who will work in shifts. The delivery of flowers purchased via the Internet will be carried out by a delivery service, because hiring your own workers at the initial stage will not be profitable.

It is very important to immediately find decent and committed suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse websites, compare prices and conditions - in a word, carry out serious and painstaking work so that later the work proceeds as usual.

After the store has developed, you can independently bring flowers from other countries or regions by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase income.

At the initial stage, you will have to invest a large amount of money in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that is not all. There must be feedback, contact information and visual photos of the proposed bouquets with prices. After work in the online store is established, you need to promptly replenish the assortment, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty and form a client base.

Organizational and legal aspects

When organizing your own flower shop, special attention must be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law to avoid various fines.

1. Organizational and legal form – or. Don’t forget to indicate the OKVED codes:

• 52.48.32 Retail trade of flowers and other plants, seeds and fertilizers;
• 52.48.34 Retail trade in souvenirs, folk arts and crafts, objects of worship and religious purposes, funeral supplies;
• 64.12 Courier activities, other than national postal activities;
• 74.87.4 Activities in the field of design;
• 74.87.5 Providing services for the design of premises, activities for organizing fairs, exhibitions and congresses;
• 74.82 Packaging;
• 52.61.2 Retail trade carried out directly through television, radio, telephone and the Internet.

Attention! It is not necessary that all of these codes will be needed in your specific situation, but if further expansion is planned, then it is worth considering all the codes that may be needed later. It’s easier to indicate everything you need at once than to re-issue documents and make changes later.

1. An entrepreneur can choose either UTII. In the first case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
2. Availability required Industrial sanitary control programs. It is obtained only once - after approval by Rospotrebnadzor.
3. It is mandatory to have contracts for deratization, disinfestation and disinfection.
4. Ventilation and air conditioning systems must also be maintained and disinfected.
5. A contract for the removal and disposal of solid waste is required.
6. There are also requirements for internal store documentation. So, the organization should have:
   • journal for recording expired products;
   • disinfectant logbook;
   • assortment list of products sold.
7. All products will require hygienic permits from the SES or appropriate quality certificates.
8. Worth checking out Customs Code And resolutions of Rosselkhoznadzor that relate to plants.
9. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
10. If you accept payments from clients using bank cards, then you need.

Marketing plan

Many entrepreneurs, especially at the initial stage of their business, do not pay enough attention to promoting their own flower salon. Experienced businessmen working in this industry argue that it is very important to promote in the circles in which potential buyers are located. In our case, the price segment is medium. Therefore, most in effective ways promotions will be:

• Pay attention to naming and branding. It is very important to choose a bright brand, something memorable. So that the consumer is tied precisely to the name, setting, and not to the address of the store and the personnel working in it. In addition, it is the brand that helps to inspire the trust of the buyer and develop loyalty to his own flower salon.
• The use of outdoor advertising will dramatically increase the number of spontaneous purchases, so it also needs to be given special attention.
• Definitely needs to be distributed Flyers to nearby houses. People on a subconscious level will know that there is a flower shop nearby, and if necessary, they will go there.
• Internet advertising. Provided that the store has its own page, promotion on the Internet will be simply necessary. In this case, the salon website itself will need to be promoted in search engines and social networks.
• Pay attention to issuing discount and bonus cards, gift certificates, and holding promotions.

Price segment:

We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices must be set at the market average. On holidays and pre-holidays you can increase the price. Some salons practice increasing prices by 50-100% on such days.

Calculation of projected income

It is quite difficult to predict the income of a flower shop. We will take industry average market indicators. This data is provisional. In each specific case, you need to focus on the segment, region, competitors and other factors.

Revenue is an average monthly. Do not forget that there are months of calm and active purchases. When compiling own business plan You need to forecast your monthly revenue.

The average markup in this market segment is 100-300%.

If the store sells related products, then the revenue will be higher.

Production plan

Having chosen a room, it is important to decide on necessary equipment and tools. In a good flower shop you will need to buy:

• refrigerator for flowers;
• flower stands;
• Desktop;
• flower flasks of various sizes;
• rack;
• sprayer;
• watering can with a narrow spout;
• pruners;
• device for cutting thorns;
• knives;
• staplers.

If the store also offers potted flowers to customers, then additional tools will be needed.

Both florists will receive a flat fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.

Organizational plan

Financial plan

• Profit before tax: 216,000 – 160,000 = 56,000 rubles.
• We calculate the tax as 15% of the difference between income and expenses. In your case, a different calculation method may be chosen.
• Tax: 56,000*0.15 = 8,400 rubles.
• Net profit: 56,000 – 8,400 = 47,600 rubles.
• Profitability: 47,600/216,000*100% = 22.04%.
• Payback period: 358,300/47,600 = 7.53. Therefore, a flower shop will pay for itself in at least 8 months.

Risks

Before talking about possible risks, I would like to highlight a number of benefits from opening your own flower shop:

• minimum initial costs:
• high profit margins in the long term.

Risks include:

• The fact that flowers are perishable goods. To avoid possible losses, you need to constantly monitor the market and forecast demand. All this requires great knowledge and time.
• Possibility of receiving low-quality and defective goods. Moreover, it is not always possible to return it. Here it is important to correctly draw up contracts with suppliers and choose conscientious partners who will also be interested in the timely delivery of a quality product.
• Cyclicality of the flower market and episodic demand. It is almost impossible to combat these risks directly. But you can smooth out the consequences by opening up additional opportunities for the segment. So, today in flower stalls you can find soft toys, postcards, souvenirs and much more. You can design celebrations, which will at least partially help estimate the planned amount of profit.

I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their supply are placed much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And a large assortment has a positive effect on reputation.

In this case, work experience is very important. The larger the pavilion, the more difficult it is to predict sales. Thus, small shops adapt to the operating format in 1-2 months. But large salons require more time.

An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!