Project Summary

The goal of the project is to open a specialized boxing center in a city with a population of more than 500 thousand people to provide sports and recreation services and make a profit. The business idea is to create and operate a commercial boxing club, aimed at all groups of the population of any age, starting from 5 years. The format of the establishment will refer to the so-called “white collar boxing” (boxing for white collar workers), which implies the adaptation of professional boxing for ordinary people and affordability. The club's services will include group and individual boxing and kickboxing classes, ranging from one-time training to annual membership sales.

Investments in opening the club will amount to RUB 3,620,000. Source - own funds. The payback period of the project is 16 months.

Key financial indicators of the project

Discount rate, %
Net profit of the project*, rub.
Return on sales, %
Payback period (PP), months.
Profitability Index (PI)%

* - with a club attendance of 200-300 people per month and an average bill of 3,600 rubles

Description of the industry and company

IN last years boxing is increasingly adapting to mass demand and opening its doors to non-professionals. The popularity of boxing clubs for middle-level citizens is increasing, as evidenced by the opening of more and more clubs and boxing centers in major cities countries. It is believed that white collar boxing originated in the 80s in New York, where tournaments began to be regularly held for office workers seeking emotional release in the ring. White collar fighting became so popular that in 2001 a bull was formed International Association White Collar Boxing Association (IWCBA), which sets clear rules and oversees competitions. Today there are more than 1,500 clubs around the world where anyone can try themselves as a boxer, regardless of their age and status. Unlike professional clubs, the purpose of such centers is to provide a platform for boxing as an alternative to fitness. By attending classes, a person keeps himself in good physical shape, increases his resistance to stress and more easily endures all the hardships of life.

The goal of this project is to open a specialized boxing center in a city with a population of more than 500 thousand people to provide sports and fitness services to the population and make a profit. The business idea is to create and operate a commercial boxing club, aimed at all groups of the population of any age, starting from 5 years. The format of the establishment will refer to the so-called “white collar boxing” (boxing for white collar workers), which implies the adaptation of professional boxing for ordinary people and affordability.

The boxing club will be located in the central area of ​​the city, close to major business centers and educational institutions. The club will operate daily: from 8:00 to 22:00 Mon-Fri. and from 9:00 to 21:00 on Sat. - Sun. The total area of ​​the club will be 250 square meters. meters.

Boxing classes will be conducted by professional trainers with athletic achievements and sports categories(KMS, MS). The business owner will act as the manager of the club; part of the management and administration responsibilities will be transferred to a full-time administrator. Employees whose work is not related to making a profit (accountant, cleaner) will work for hire.

The organizational and legal form of activity will be an individual entrepreneur. OKVED code suitable for this business is 93.12 Services provided by sports clubs. The simplified taxation system (USN 6%) will be selected for taxation forms.

Description of services

The boxing club's services will include group and individual boxing and kickboxing classes, ranging from one-time training sessions to annual membership sales. Functional training, boxing and kickboxing training will be conducted under the guidance of experienced trainers. The approximate price list is presented in Table. 1. To ensure an advantage over competitors, emphasis will be placed on the professionalism of the coaching staff, quality of service, and affordability of services.

Table 1. List of services

Name	Description	Price rub.
Group adult training (16+)
Subscription for 3 months
Subscription for 6 months
12 month subscription
Package for 8 workouts
Package for 12 trainings
Group children's training (5-15)
Subscription for 3 months	Subscription for 3 months of group training
Subscription for 6 months	Subscription for 6 months of group training
12 month subscription	Subscription for 12 months of group training
Package for 8 workouts	Attendance at 8 group training sessions (1 month)
Package for 12 trainings	Attendance at 12 group training sessions (1.5 months)
Personal training
1 workout	1 individual training
10 workouts	10 individual training(2 months)
Other services
Visit to a boxing gym	Visit to a boxing gym (1 month)
One-time training	One-time training

No special permits or licenses are required to provide such services. The activities of the establishment will need to be coordinated with Rospotrebnadzor and Rospozhnadzor.

Sales and Marketing

The target audience of boxing will be city residents with an average level of income of various categories of the population. During the classes, groups of different ages will be formed, including children's groups (5-9 years old, 9-15 years old) and groups for adults. If an appropriate specialist is available, it is planned to create a separate group for girls and women. At the pre-opening stage, work will be carried out to attract customers through social networks and pre-sell subscriptions. On the first day of work there will be a day open doors with master classes and drawings for certificates for free visits to the club for a certain period.

The main channel for attracting new club members will be the Internet. Wanting to sign up for an exercise class is not like impulsively buying clothes or food. The potential client has an idea of ​​what he wants and strives to find out in more detail information about the sports sections that interest him on the Internet, and compare prices of several clubs. Therefore, information about the services of the boxing center, prices, trainers and contact details will be posted on the website. According to the Yandex.Wordstat service, the request for “boxing section” is made monthly from 12,000 to 26,000 times, while there are much more similar requests (approximately 50-60 thousand). The leaders in the number of requests are Moscow and St. Petersburg (3205 and 1245 requests for “boxing section” as of April 2016), followed by Nizhny Novgorod, Yekaterinburg, Rostov-on-Don, Novosibirsk, Krasnodar, Voronezh, Samara and Kazan (170-338 requests). Taking into account related requests, indicators increase by 2-3 times. At the same time, the most people who want to sign up for boxing are recorded from August to October after the end of the summer holiday season. In the fall, there is a peak in sales of fitness club memberships, so it is most advisable to open a club in August-September.

The main methods that will be used when promoting on the market will be:

• contextual advertising in search engines;
• maintaining groups/accounts in in social networks;
• outdoor advertising (signboard);
• advertising in the media (at the opening stage);
• handout advertising (business cards, flyers).

In the course of its activities, the club’s management will proceed from the principles of expanding the services provided, increasing the number of regular club members, as well as improving the quality of service. To implement the first task, a search will be made for new partners of the club, including large employers interested in purchasing season tickets in bulk. To implement the second, special seminars, master classes and other events will be held for staff under the guidance of invited specialists. The club's management will help create a trusting family atmosphere with customer-oriented service in the establishment. Attention will be paid to all the subtleties of work, starting from maintaining general discipline of employees and creating a loyalty system, ending individual approach to each client (taking into account the client’s characteristics and inclinations when conducting training, calling by name, etc.).

Production plan

Club location - will be central District cities with a large number of office and commercial buildings (business center). The club will operate daily. Working hours: Monday to Friday - 08:00-22:00, weekends and holidays- from 09:00 to 21:00.

The club will be located on a rented area of ​​250 sq. meters. The boxing club will have two gyms for competitions and training, an administration, a locker room, a wardrobe area and a bathroom with shower. Renovation of the premises will require 1.8 million rubles, equipment - 1.2 million rubles. Among other things, the room will need to be equipped with a ventilation system. More detailed equipment costs can be seen in Table. 2.

Table 2. Equipment costs

Name	price, rub.	Quantity, pcs.	Price rub.
Supply and exhaust ventilation system
Boxing ring
Exercise equipment
Training equipment (bags, bags, etc.)
Office equipment, computers
Furniture for administration and reception
Plumbing	35 000	1
Locker room equipment
Total:			1 200 000

The entrepreneur will assume the responsibilities of the club manager. Also, at the initial stage, 5 staff units will be required, including an administrator and four trainers (payroll, see Table 3). Accounting, security and cleaning services will be transferred to third parties for a negotiated payment. If competitions are organized at the club, additional employees may be hired.

Table 3. Staffing table and wage fund

Job title	Number, persons	Payroll, rub.
Administrator
Boxing trainer
Kickboxing trainer
Total:
Deductions:
Total with deductions:

The boxing club's main income will come from the sale of subscriptions, with additional income coming from payments for one-time visits and individual lessons. Provided that on average one client will pay about 3,600 rubles for services. per month, then if there are 200 regular customers, the club’s net profit will be 227,000 rubles. with revenue of 720,000 rubles. This mark is planned to be achieved at the initial stage (1-4 months). At the same time, the number of permanent clubs can subsequently be increased to 300 people, which will allow one to count on a profit of up to 550 thousand rubles. The club's expenses will include: rent - 200 thousand rubles, payroll with deductions - 195 thousand rubles, advertising - up to 45 thousand rubles, other expenses ( public utilities, accounting, cleaning, etc.) - 23 thousand rubles.

Organizational plan

Responsibilities for the management of the club will be assumed by an individual entrepreneur, who, together with another administrator subordinate to him, will form the administrative unit. The administration's activities will include resolving all organizational issues, document flow, personnel management, drawing up a work schedule, marketing promotion and development of social networks, searching for new partners, negotiations with the landlord, and resolving conflict situations with clients. The production link will be boxing trainers who conduct group and individual training.

Financial plan

The starting investment in the project will be 3,620,000 rubles. Investment cost items are given in Table. 4.

Table 4. Investment costs

Cost item	Amount, rub.
Room renovation
Equipment purchase
Website creation
Working capital
Total:	3 620 000

The financial indicators of the project in terms of revenue, cash flow, costs, tax deductions and net profit are given in Appendix 1. The conditions adopted in the calculations were: average bill for services - 3,600 rubles. achieving a sales volume of 720,000 rubles. for 4 months of operation (200 clients), annual growth in the number of regular clients for 5 years (up to 300 per month).

Project effectiveness assessment

The calculations made allow us to say that the project to organize a boxing club is a profitable business that can pay for itself within a short time (see Table 5). At the same time, the load indicators adopted in the calculations are approximate and can be significantly increased during competent work to attract more clients preparatory stage, which will have a positive impact on performance. In conditions of weak competition, prices for services can change both downward and upward without significant consequences on the level of demand.

Table 5. Project performance indicators

Index	Meaning
Discount rate, %
Net present value (NPV), rub.
Net profit of the project*, rub.
Return on sales, %
Payback period (PP), months.
Discounted payback period (DPP), months.
Profitability Index (PI)%

* - with a club attendance of 200-300 people per month and an average bill of 3,600 rubles.

Risks and guarantees

A description of the key project risks and protective measures are presented in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability of occurrence	Severity of consequences	Measures on prevention
Difficulties with recruitment			Posting information about vacancies on several sites, offering favorable working conditions
Growing number of competitors/leaving clientele			Development of loyalty systems, customer-oriented service, revision of the price offer, hiring highly qualified personnel
A sharp drop in the solvency of the population			Cost reduction, development of loyalty programs, review of pricing policy
Emergency, cataclysm			Use of fire and security alarms, insurance
Seasonal drop in demand for services			Providing discounts, selling annual passes, creating a financial safety net

Applications

Production plan and main financial indicators of the project in a five-year perspective

According to statistics, martial arts schools are among the ten most popular sections for people of any age. Parents want their children to be able to difficult situations stand up for oneself. But adults are interested in the culture of various martial arts, and keeping themselves in shape is not the least of their desires. Martial arts They are among the least traumatic sports, and the trainee will gain no less health and strength than when playing football or boxing. At first glance, opening a martial arts school is difficult and expensive. A little time, diligence, attraction professional team– and the business will bring in good money. We will discuss this in more detail in our article.

Specifics of the section's work

You can open your own martial arts school at any school institution or sports club. Provided that you yourself have the skills and are willing to pass on your knowledge to other people, the costs will be minimal. You do not need a separate building or permit to work with children. All you have to do is rent a gym and recruit your own group. But do not confuse a small section and a school. Opening a martial arts school will require investment.

At the martial arts school there can be various sections where the following techniques are taught:

• Judo – Japanese look martial arts The emphasis is on building endurance and developing physical strength. Children can study from the age of five.
• Karate is the most popular direction in martial arts. Children are recruited into the section from the age of seven, but there are also groups with more early years. Until the age of seven, the focus is on physical development; techniques begin to be studied after 7 years.
• Wushu is a little-known martial arts discipline in our country. The group mainly attracts teenagers from 14-15 years old or adults.
• Kung fu experienced a second surge in popularity (we had the first during the films with Jackie Chan) after the release of the famous cartoon about a panda. Children from the age of 5 are recruited into the group, but serious training begins at the age of 10. The main emphasis is on stretching and endurance.
• Taekwondo is one of the toughest types of martial arts. The group mainly recruits boys from 7-10 years old or adults.
• Aikido - aimed at training endurance and physical development. With weekly training, a child can gain excellent skills and stand up for himself in the most difficult situations.

Less commonly, the school offers other types of martial techniques: jiu-jitsu (the softest type, suitable for girls and women), Slavic-Goritsky wrestling, sambo, qigong.

The school can teach several areas at once or choose one. Groups can be of different ages - from 5 years and older. According to statistics, the profitability of children's sports sections is higher than that of training with adults.

As a standard, training in sports sections is paid in advance for a month. The average price of monthly classes is from 2,500 rubles. The group can have up to 20 people. Income per month from one group is at least 50 thousand rubles. But you can offer newcomers a one-time paid visit at a favorable price. Children younger age are recruited in limited quantities, since during training, responsibility for their life and health falls entirely on the trainer.

Unravel the secret of success

Before organizing a sports school, thoroughly study the work of your competitors. The direction of the school should be chosen based on competition. For example, if in a town with a population of 150 thousand people. Since there are 15 schools of karate and judo, it is worth focusing on another type of martial arts. Lately Chinese techniques are gaining popularity: kung fu and wushu.

Success and profitability sports school will depend on two factors: skill and level teaching staff and location. Don't forget about additional services, which can bring at least 25% of the total monthly income. Offer your clients services: children's room for an hour, infrared sauna, massage. This will attract additional customers, some of whom will turn into regular ones.

Teaching Staff

It's no secret that 50% of your company's success will depend on its teaching staff. Qualified trainers are hired at the school. Of course, famous sports masters in new company It will be difficult to attract, but be selective in your choice. High student results are the first indicator of a coach’s qualifications.

For children, teachers are selected not only with qualifications, but also with certain psychological characteristics. Do not forget that the reputation of the sports school will depend on their knowledge and ability to work with children.

If the center teaches several types of martial arts, then two trainers are hired for each. This will make it possible to create a convenient schedule, and in case of force majeure, one specialist will be able to replace a partner.

Location and equipment

The school should be located in a place convenient for parents and children. Most students should be able to travel to class independently. Therefore, it is better to choose a building in a residential area or in a large shopping and entertainment center. Please note what type of transport will be convenient for getting to school from various parts cities. Remember, not every parent has a personal car.

When choosing a room, the number of sections is taken into account. The premises of the martial arts sports school are additionally equipped with toilets, showers and locker rooms with lockers. There should be a comfortable hall with benches for those waiting and a place for the reception. The main room will be the gym. It should be well ventilated and equipped with mats. At the same time, safety comes first, so buildings with dilapidated frames and floors for a future school, without overhaul, unsuitable. And these are additional expenses.

Renting a building and equipment will cost you from 700 thousand rubles.

Paperwork

If you plan to work in a section that you organize on the basis of a school or sports club, then you can open an individual entrepreneur. For a serious martial arts school you will need an LLC. When registering, select a type code OKVED activities 80.10.3. – additional educational activities for children. The fact is that for professional work and participation of students in competitions, the school must be a member of the Russian Martial Arts Association. To join the association, the following conditions must be met:

1. The teaching staff includes masters of sports and people with higher sports education.
2. The school is equipped in accordance with sanitary and hygienic standards and meets safety requirements. To fulfill this point, it is necessary to obtain written opinions from the local fire department and sanitary and epidemiological station.
3. Students must participate in various martial arts competitions and represent their school.

To become a member of the association, an LLC must submit the following documents for consideration:

• Statement of desire to join the association.
• List of teaching staff with photocopies of special education documents.
• Conclusions from local fire safety authorities and sanitary and epidemiological stations.
• A copy of the LLC certificate, an extract from the Unified State Register of Legal Entities, the company charter.

Documents can be reviewed by the association for up to three months. During this time, a commission will be sent to your school to make its written conclusion.

Eventually

You will need to invest at least 1 million rubles in a large martial arts sports school; to open a section in a rented hall - no more than 30 thousand rubles. The success of a company will depend on its location and teaching staff. To open a school, you will need to create an LLC. For a private organization of a section, an individual entrepreneur is sufficient.

In order for the school’s activities to be legal, you must join the Russian Martial Arts Association, and this implies that you are ready to pass all the checks. Each of the options has the right to life, but the choice depends on your financial capabilities.

In connection with the popularization of sports and a healthy lifestyle, organizations of this kind are becoming increasingly popular. Since this market is already oversaturated with fitness studios, it makes sense to look for fresher business niches. From this point of view, it makes sense to open a martial arts club that will take its rightful place in its niche.

Martial arts club: development prospects, business features

Martial arts have gained total popularity among people different ages quite recently, so there are still few specialized clubs teaching one or more of these disciplines. Since this niche is relatively empty, a novice businessman has the opportunity to occupy it without experiencing much competitive pressure.

An important feature of a martial arts club can be considered its low level of costs: the main expenses will be renting or purchasing premises, all other investments are relatively small. Moreover, if the company’s work is properly organized, the chances of getting a fairly high profit will be considerable.

It is worth paying attention to the issue of licensing this type of activity: if the organization is of a recreational and developmental nature and does not have the status of a certified sports school that issues certificates or diplomas to its students, a license will not be needed to open an enterprise.

A step-by-step guide to creating a martial arts club

There will be several initial stages in creating a martial arts club:

• study of the chosen area of ​​business, analysis of offers and price features of competitors;
• determining the specifics of the future club: it is important to decide what kind of martial arts will be taught in this organization and what format it will have. Often, such organizations combine several popular sports: martial arts (aikido, karate, wushu, judo, hand-to-hand combat, etc.);
• creating a business plan that calculates all the necessary financial investments and the period within which the costs can be repaid. The business plan should also consider the pricing policy of the future enterprise;
• searching for premises suitable for opening an enterprise of the chosen format;
• personnel selection;
• registration of an enterprise in tax office;
• advertising campaign.

All these stages are required; they can be completed sequentially or almost simultaneously. Before starting a martial arts club, it is imperative to create an official company website, where potential clients can find all the necessary information, including class schedules and prices.

As for the main costs that the club founder will face even before the opening of the enterprise, they must be included in the business plan. So, one of the most expensive items will be renting premises: since even a small martial arts club needs a spacious premises, costs of this kind will reach approximately 50 thousand rubles. Depending on the specifics of the club and the types of sports represented in it, investments in repairs and equipment for the premises require up to 500 thousand rubles.

Employee salaries are also included in the business plan. The size of these costs depends entirely on the size of the staff and the qualifications of the personnel.

Advertising costs will be considerable: they will amount to approximately 100 thousand rubles. There is no point in saving on advertising, so even at the stage of preparing the club for opening, you need to carry out a full-fledged campaign, posting information on the Internet, as well as paying enough attention to outdoor advertising, as well as the media.

With a competent approach and calculation of all costs, such an enterprise should pay for itself within 6-12 months.

Martial arts club: choosing a room

The room in which the martial arts club will be located must be spacious, and what more types sports and educational groups are planned to be located in it, the larger it should be. So, usually in sports organizations there should be several training rooms, locker rooms equipped with showers and lockers for clothes, as well as the manager’s office and reception.

The level of equipment of the club largely depends on the potential clients that the owner of the organization is counting on: if you plan to open an elite martial arts school with an individual approach to each client, everything, from repairs to training equipment and equipment, must be of the highest quality. To equip an economy segment section in a residential area, you can use more budget-friendly equipment options. In this case, it is possible to install low prices, thereby creating a niche for clients with limited incomes.

Staff

The next stage is personnel selection. Its number will depend on the number of training courses of the club. As a rule, you will first need to hire two or three qualified trainers, as well as an administrator and technical staff. As the number of athletic programs increases, staff expansion will be required. In order for the club owner to be confident in the high level of teaching in his organization, it is advisable to conduct staff training from time to time to improve the skills of each employee.

An advertising campaign will be very important when opening a martial arts club. Since this niche has not yet been completely filled, as a rule, a noticeable sign and banners near the organization’s location may be enough for the initial stage of its activities, but further development and expansion requires more massive advertising, which will not do without the use of the Internet. Thus, advertising on social networks, specialized sites dedicated to specific types of martial arts or healthy image life in general. You can entrust the implementation of an advertising campaign to one of the company’s employees or seek the services of specialized advertising agencies.

Business registration

In order for a business to be legal, it needs to be officially registered, for which they contact the tax office at the place of registration of the future entrepreneur. Before this, you need to decide on the status of the future company. Thus, it can be a legal entity (usually an LLC) or operate in the form of an individual enterprise.

At the first stage of organizing a business, it makes sense to formalize the status individual entrepreneur. This form allows you to keep a mini-format club with a small number of staff, making it possible to pay a small income tax without registration large quantity documents specific to a legal entity. Thus, when establishing an LLC, it will be mandatory to enter authorized capital(in the case of opening a sports club, the amount required will be at least 10 thousand rubles). An LLC also requires the presentation, together with a special application, of the charter of the enterprise, the decision on its creation, and if there is more than one owner, the minutes of the meeting of the organization’s founders.

As a rule, if only one person owns a martial arts club, obtaining a certificate of an individual entrepreneur will be sufficient. This status can be obtained from the tax authority, which is assigned to the applicant’s registered address. If it is geographically inconvenient for him to visit this department, he can transfer Required documents by mail. The second method will take longer: if, when submitting the application and package of documents to the tax office in person, the businessman receives a certificate no later than 3 business days, then submitting the application by mail can take up to a week. For those entrepreneurs who are comfortable conducting all tax transactions via the Internet, online filing of documents is suitable. To do this, just fill out a special application form on the official website of the Federal Tax Service and attach scanned documents, confirming your identity using an electronic signature. The documents are transmitted electronically to tax service specialists, after which the waiting period is also up to 3 days.

In addition to the application itself, the future businessman needs to submit copies of his passport and TIN. In addition, you will need to pay the state fee, also by visiting any bank branch in person or online, and attach a copy of the receipt to the application.

In the application for registration of an individual entrepreneur, the future entrepreneur must provide the following information:

Any citizen of Russia over the age of 18 who has official registration in the country can fill out and submit such an application. Tax inspectors can refuse the application only if the application is not completely filled out or the applicant has not submitted all the necessary documents.

In addition to registering with the Federal Tax Service, before opening a club, it is mandatory to obtain permission from the fire department, sanitary-epidemiological and other regulatory services. In general, taking into account modern trends in business, a martial arts club can be prestigious and profitable. When establishing it, it is important to pay special attention to financial planning and development of a strategy for the future organization. We must not forget about the quality of training in the club and competent advertising of the organization. The combination of these factors will allow the martial arts club to take one of the leading positions in its field in the first year of operation.

Feb 10, 2017 Sergey

Boxing is a “doesn’t kill, but makes you stronger” activity. Like other martial arts, it teaches you to resist stress, improves your reaction and ability to control the situation. Excellent physical fitness coupled with balance and psychological stability – isn’t this what a modern city dweller needs? Give it to him, build a business in the unique niche of sports and fitness services.

 

Opening a boxing club is a highly relevant entrepreneurial idea. People are fed up with regular fitness and have already acquired a craving for a healthy lifestyle. Improving your own body today is not a luxury, but a request of the mass consumer. At the same time, Russians are ready to experiment with the format of classes.

The niche of fitness services (sports and recreation) today is relatively free in cities with a population of up to 1 million inhabitants. But even in megacities there is room to expand. Here you can successfully compete with online fitness players by occupying a narrow niche. The ideal moment has come for the opening of brutal fighting schools and cozy studios; today such establishments are increasingly attracting the audience of habitual fitness. Narrow specialization, sports business with charisma - this is the basis for the school’s success. But first things first.

Key business indicators: investments - from 500 thousand rubles, payback period - 0.5-1 year.

Business model

Boxing clubs are a type of fitness centers and belong to the fitness services market. Therefore, the same rules apply to business as to the industry as a whole. However, there are also nuances.

Boxing clubs, which train youth sports reserves and professional athletes, are educational in essence: they use additional general education and general developmental training programs, and conduct certification of students. Such activities are subject to licensing and are not discussed in this article.

The essence of business. Product

A boxing school (club) is a commercial sports and recreational institution that specializes in teaching boxing to ordinary people, not athletes. The essence of the business is to adapt professional boxing for amateurs: clients improve physical fitness mastering martial arts techniques. The main product is boxing classes, which include general physical training and training in fighting techniques. The degree of specialization of a club may vary.

In Russia, there are successfully operating projects tailored to one type of boxing and developing several areas at once:

• classical;
• Thai (Muay Thai);
• French (savat);
• kickboxing, etc.

The list of workouts can be supplemented with CrossFit, which is used as general physical training for fighters, and stretching, useful for kickboxing. One of the most popular trends is women's kickboxing, which is more effective for building an ideal body than regular fitness. And it's also fun.

Additional sources of income for the club: holding competitions, selling equipment (uniforms, gloves, bandages), detox bar.

Classes are divided into:

• group;
• mini-groups;
• individual (personal).

The target audience. Center format

Clients of the boxing club are people of any age and gender with average and above average income. As a rule, successful projects are focused on working with men, but additionally recruit children and women's groups. You can concentrate only on neophytes or conduct classes for boxers with training.

IN big cities with a population of over 500 thousand residents, the format of a boxing center for white collar workers is promising. Here they practice intellectual boxing: managers/executives relieve stress after working day, increase their fighting qualities, ability to concentrate and self-control.

The choice of target audience entirely depends on the concept of the establishment. It is important to clearly position the club. Pricing, the level of professionalism of trainers, the location of the establishment, the specifics of advertising and marketing efforts and other important factors will depend on this in the future.

Boxing club formats:

1. Club for white collar workers

The opposite of a glamorous fitness center, although there is more than enough elitism here. Designed for managers serving their working day in the office. Located in the city center on large areas (from 500 sq. m). The format assumes high prices, the presence of a sauna, showers, massage rooms, bars (and not only with protein shakes). The target audience is men 25-50 years old with an above-average income.

Successful projects and analogues: BOBO GYM (Moscow, bobogym.com/), Boxing Club "October" (Moscow, bcoctober.com/o-klube/)

2. “Boxing and losing weight” or “Family”

The club is positioned as an alternative to fitness, more effective method lose weight. Therefore, the program includes crossfit, stretching, and women's kickboxing. The concept can belong to both the premium and economy segments. The format is aimed at the general public, the audience is mixed: men and women with average income and above, and their children. The quality of training and service is at a high level. Hammams and saunas are not required, a fitness bar is desirable, the opportunity to consult with a nutritionist, fitness testing. Target audience: men and women aged 18-40, children.

Successful projects: Boxing School No. 1 (St. Petersburg, www.boxing78.ruzhenskij-boks/), “Boxing Academy” (Moscow, boxing-academy.ru).

3. Boxing for children

The club specializes in an audience of 6-17 years old. The emphasis is on strengthening the body, general physical training, but with elements of martial arts. Coaches are both good teachers and athletes. Special attention focuses on occupational safety.

Successful examples: no exclusively commercial projects have been found yet. The system of children's and youth sports schools is functioning, often with enthusiasts opening general strengthening boxing sections on a semi-commercial basis (parents pay a minimum fixed amount per month).

4. “Boxing for boxing’s sake”

Typically, such clubs specialize in hard types of boxing, rely on self-defense skills, and train real fighters, including women. The format is functional and quite ascetic: no nutritionists, saunas or bars. The most popular are Thai boxing and kickboxing, as well as their combination. Usually this is a “one-man show”: a professional athlete opens his own school, where he trains personally.

Successful projects: Thai boxing club “Predator” (St. Petersburg, predator.net/), Legend Fight Club Thai boxing school (St. Petersburg, legendfightclub.ru).

Pricing. Payment system for services. Seasonality

Pricing in the industry has its own peculiarities. As a rule, fitness centers sell complex system club cards/subscriptions, which provides a loyalty program and takes into account all types of memberships: corporate, children's, individual, family, etc.

Payment for club services is based on a combination different options:

1. Subscription. The vast majority of Russian fitness clubs use a subscription payment system for services. The client buys a club card for the duration of the contract: from one month to two years. The visitor, in essence, lends money to the establishment, receiving in return the opportunity for unlimited visits to the center with a choice of training areas. A system with a long validity period for club cards is not ideal - it is poorly adapted to the changing living conditions of consumers.
2. Freeze subscription. A variation of the previous payment scheme with a well-thought-out “freezing” system, when the client can temporarily interrupt the contract and renew it at will.
3. Payment for training. There is a fixed fee for one lesson; wholesale (10 or more sessions) is cheaper. Personal and trial training are separate price items.
4. Payment for training with reduced cost. The client is offered a package of classes (daily or several times a week), each subsequent training is cheaper. Payment is made weekly. The system is quite exotic for Russia, but is successfully used in the USA.

Peak sales periods in the fitness business are spring, autumn and winter. Summer is a time of decline and outflow of customers. During this period, it is advisable to apply additional discounts and promotions, as well as to forcefully attract new customers.

the main problem industry - customer retention, therefore the success of a business is measured by the percentage of contract renewals. Clubs lose 30-50% of their clients annually, and the average cost of attracting new visitors is 5 times higher than the cost of retaining old ones. A well-thought-out loyalty system, professionalism of trainers and quality of service are extremely important.

Service

When choosing a club, the consumer focuses not only on the price level, but also on the quality of service. The establishment should be located in a place convenient for the target audience. If we are talking about an elite audience, then the club needs to be opened in a prestigious area/building. For a democratic office audience, a school in the business center of the city is suitable.

The level of club service consists of many factors:

• availability of showers and convenient parking;
• spacious training rooms, good ventilation, working condition of inventory and equipment, sufficient quantity;
• high-quality information support for the club’s work;
• security high level occupational safety, correct selection load intensity.

But the main thing for business is the professionalism and friendliness of the trainers, the friendliness and customer focus of the administrators.

Relevance. Time to go to the regions

Since the early 90s Russian market Sports and fitness services have come a long way: fitness has ceased to be a privilege of the rich, has become a mass product and is increasingly associated with investments in health. The services of fitness centers today are more in demand in the comfort, economy and low cost segments than in the premium and business segments.

Despite the crisis drop in incomes of Russians and a decrease in the average bill for the industry, according to RBC analysts, fitness services showed positive dynamics in 2015 and grew by 3.6%. The forecast for the next 4-5 years is favorable - the market will continue to grow.

Why opening your own boxing center is an event with great potential:

• the percentage of coverage of the Russian population with fitness services is only 3% (in Moscow this figure is 15%, in the regions - no more than 2%);
• the desire for health and beauty is a global trend, it is difficult to save on this;
• The low cost segment is developing;
• The popularity of the studio format is growing; regular fitness has become boring.

On this moment Cities with a population of 125-500 thousand people, where there are few or no large network projects, but where there is interest in martial arts, are promising for opening boxing clubs. But both in Moscow and St. Petersburg there is still room for development: the provision of fitness services is uneven across regions, and the middle price segment is quite empty (the cost of an annual club card is up to 50 thousand rubles). In addition, boxing clubs are a rather narrow fashionable niche with its own specific audience.

Current problems in the industry: low incomes, high rental rates and equipment prices. All this leads to a decrease in service margins.

Instructions for opening a boxing club: briefly about the important things

Before opening, you need to choose the format of the establishment and draw up a business plan. Proceed with specific steps only after you know: what, to whom and how to sell.

Since 01.01.16, GOST R 56644-2015 “Services to the public” has been in force in Russia. Fitness services. General requirements" The activities of commercial boxing clubs are subject to the standard. Certification according to GOST is voluntary, but the document is indispensable in work and preparation for visitors from authorities: it contains requirements for the safety of clubs, the quality of equipment and premises, and the qualifications of employees. Read, apply and be prepared.

Registration

For a commercial project, the legal forms of LLC and individual entrepreneur are suitable.

OKVED codes you need to select according to the classifier OK 029-2014 (NACE Rev. 2) as amended. from 08.26.16:

• activities of sports clubs and fitness centers, holding sporting events- 93.12, 93.13 and 93.11;
• fitness bar - code 56.30;
• services of baths, showers, saunas, etc. - code 96.04;
• massage parlor - 86.90.3.

The most suitable form of taxation is the simplified tax system on income (the rate is 6%; by law of a constituent entity of the Russian Federation it can be reduced to 0%). For individual entrepreneurs, there is another attractive option - a patent for the type of activity “Conducting classes in physical education and sports” (rate 0-6% depending on the region). Both taxation systems are under regional jurisdiction; we recommend that you first study the issue locally.

Licenses, permits, notices

1. Medical license. IN general case, if the club does not provide a medical worker and a massage room, then a license is not needed. Therefore, there is no need to obtain a conclusion from the SES.

   If the club operates a medical and/or massage room, you will have to obtain a license for medical activities with all the ensuing consequences (according to Government Decree No. 291 dated April 16, 2012, the package of documents for applying for a license includes a SEZ for the premises, documents for medical equipment, medical personnel, etc.).

2. Educational license. If a commercial boxing club provides sports and fitness services and is not engaged in educational activities, including training personnel for the fitness services market, then a license is not needed.
3. Notification from Rospotrebnadzor. According to Law No. 294-FZ of December 22, 2008 “On the Protection of Rights legal entities and individual entrepreneurs..." catering organizations and providing personal services (including bathhouse and shower services) must inform regulatory authorities about the fact of the start of activity. If a club pleases visitors with a herbal bar, sauna or hammam, you need to send a notification to Rospotrebnadzor using the standard form.

No other permits are required in accordance with Law N 294-FZ, but activities must comply with sanitary, fire and other requirements (see below).

Documents regulating the activities of fitness clubs

1. GOSTs:

   GOST R 56644-2015 “Fitness services”;

   GOST 12.1.004-91 " Fire safety»;

   GOST 32670-2014 “Services of baths and showers”;

   GOST R 52024-2003 and 52025-2003 “Fitness, health and sports services. General requirements" and "Consumer safety requirements";

   GOST R 55321-2012 “SPA services. General requirements".

2. Sanitary requirements:

   SP 31-112-2004 “Physical training and sports halls” (parts 1 and 2);

   SP No. 2.3.6.1079-01. 2.3.6. “Sanitary and epidemiological requirements for catering organizations...”;

   SanPiN 1S67—76 " Sanitary rules arrangement and maintenance of places for physical education and sports classes”, ed. dated 10/31/1996.

3. Laws:

   No. 2300-1 dated 02/07/1992 “On the protection of consumer rights”;

   N9 329-FZ dated 04.12.07 “On physical culture and sports in the Russian Federation”;

   N9 384-FZ dated December 30, 2009 “Techn. regulations on the safety of buildings and structures";

   N9 123-FZ dated July 22, 2008 “Tech. regulations on fire safety requirements."

Premises and equipment

The location of the club must correspond to the chosen format. However, in all cases, premises in industrial zones are not suitable, as well as inconvenient for clients in terms of “getting there”. All over the world, fitness centers are traditionally located in rented space. Preference should be given to long-term leases in order to have time to recoup investments in repairs.

The club can accommodate 150 sq. m, but this is the bare minimum. Ceiling height is important; it is better to choose 3 m or more.

Regardless of the size of the room, you must highlight:

• a gym, or better yet two: one for training, the second, with a boxing ring, for competitions and performances;
• reception area;
• locker rooms;
• room for showers and toilets.

If the audience is not only male, you need to take care of separate locker rooms and showers for women and children.

Staff

We need coaches and administration workers. The higher the professionalism of the coaching staff, the better. Invite athletes with real achievements: masters of sports and champions, people with coaching experience and higher education in area physical culture and sports. You cannot save on personnel; the success of the business lies in it.

If the format requires it, hire a nutritionist or massage therapist. Medical worker Welcome to the club staff - the sport is traumatic. Accounting and cleaning functions should be outsourced.

Advertising and Marketing

Potential clients are active Internet users, offer them the maximum full information about the club on the website: about training, student achievements, types of boxing, teaching methods (if any), trainers, payment system, discounts and bonuses.

Franchises

The boxing area of ​​fitness services is developing very actively, so there are many franchise offers and plenty to choose from.

1. Boxing Academy franchise

• Lump sum fee: 350 thousand rubles.
• Investments: 1,950 - 3,600 thousand rubles.
• Payback period: 1 month
• "BOXING ACADEMY" (boxing-academy.ru) is a network of premium sports clubs for women, men and children. The company has been in boxing since 2011, and was one of the invited consultants from the professional community to develop GOST standards for fitness services. Premises requirements: from 200 sq. m with a ceiling height of 3.5 m.

2. Rocky franchise

• Lump sum fee: 350 thousand rubles.
• Investments: 500 - 1,500 thousand rubles.
• Payback period: 6 months
• Rocky (rockyclub.rufranchasing) are clubs in the “boxing” format for white collar workers. The company has been in business since 2013. Use unique techniques Rocky training. Premises requirements: from 200 sq. m. with ceiling heights from 2.5 m.

  The boxing clubs Moscowboxing (moscowboxing.ru) and Udarnik (extrimpower.ru) also have offers, but little information has been published for franchisee partners.