There are a large number of queries on the Internet about what is on the market, but specific answers are difficult to find, so in this article we will try to give a comprehensive answer to this question. So, before opening your point on the market, you need to decide what you will trade.

This may be a food group of goods or a non-food group. If your goal is to make money on turnover, we recommend starting to trade agricultural products (cucumbers, tomatoes, onions, garlic, etc.). And if you plan to make money on price, then start selling clothes.

To open a point on the market, state registration is required, there is nothing complicated here, you need to register as an individual entrepreneur and choose a simplified form of taxation.

It is also worth taking care of choosing a supplier; now it is not easy to find a good supplier, but it is quite possible.

Extra charge:

Not all goods have the same markup; for some goods it is 20-30%, and for others it is 100%. For small items such as pens, key chains, you can put a 200 - 300% markup.

And for fruits and vegetables - from 5 to 15%. How much can you earn per day at your outlet in the market? It depends on many factors: seasonality, traffic, even the weather.

For example! In vegetable markets, turnover can be 1000 – 2000 UAH/day. And for clothing (depending on the season) 3000 – 7000 UAH/day.

And a couple more tips for trading in the market. Administrator at the market - main man! Therefore, try to establish friendly relations with him.

Open more points. The more points you have on the market, the more profit. Gradually open more and more new points.

Agree to rent a warehouse - if there is a lot of goods, and at first you can store it at home or in the garage.

Of course, such amounts of earnings are available at very good conditions, but 200 - 500 UAH from one point is quite realistic

Don't trust anyone! I took a loan, so I have to pay it back! and if your product is damaged or confiscated! what's next?

Everything is detailed and clear, but for this you need initial capital and not bad!!!

If you need capital, take a loan from a bank. If you are not confident and afraid, then there is no place for you in business.

Sergey, you ****. Loans for peasants.

Even if so, what’s wrong? Who doesn’t want to live well and in abundance? I think if you take out a certain amount of credit for your business, you can make money, but at first it won’t be easy

Indeed...sitting with a penny in your pocket and dreaming of business is stupid!! Many started with loans

Damn, what if you’re getting into business precisely because you’ve already taken out consumer loans?

Dmitry, then open a thrift store. You don’t need to pay for the things that are brought to you initially. The goods are paid for only upon sale. price things as low as possible and set your own markup. or take things for sale.

a consignment store for CHILDREN'S clothing will bring more profit

Is it really possible to trade on the market without a cash register?

Do you need a loan of any kind? do you need a loan to start your business? do you need a loan for any purpose? Here is your help, as we offer loans to individuals and businesses at low and affordable interest rates. Interested loan candidates please contact us at [email protected] to get their loan today.

17Oct

Hello! Today we’ll talk about how to open a store. We will consider opening any store, not specific example by type of product sold.

Open your own store- one of the most common options from which novice businessmen choose. The store can bring stable income, requires practically no intervention in work, time and effort. However, many are scared off by not knowing exactly how you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.

What documents are needed to open a store?

Let's figure out together how to open your own store from scratch. The procedure for preparing for the opening of a store begins with registration as individual entrepreneur or limited liability companies. Each option has its own advantages, but most often beginners prefer individual entrepreneurs, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications result in the fact that the entrepreneur is liable for all obligations with his own property, and the founder of the LLC risks only his share in the total amount authorized capital. Among other advantages is greater anonymity, because not everyone knows who the founders of the LLC are. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should make your choice in advance, since the exact package of documents you will need to collect depends on your legal status.

LLC registration

To register an LLC, you will need to collect the following documents:

• in 2 copies;
• for the sole founder - the decision to create an LLC, for co-founders - the agreement and minutes of the meeting;
• photocopies of the passport of the director and founders;
• a document confirming payment of the state duty in the amount of 4,000 rubles (you will need to open a temporary account);
• if necessary – .

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

• charter with a registration mark;
• registration certificate;
• certificate of assignment of a TIN and registration with the Federal Tax Service;

Individual entrepreneur registration

To register an individual entrepreneur, you will need a shorter list of papers:

• receipt of payment of state duty;
• signed and certified by a notary;
• photocopy of passport;
• photocopy of TIN certificate;
• if necessary, an application for transition to the simplified tax system.

An important point: those who deal with the entire process themselves do not require notarization of the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days; upon completion, the entrepreneur will receive an extract from the Unified State Register of Individual Entrepreneurs and a certificate of state registration as an individual entrepreneur. All documents with information from the Unified State Register of Individual Entrepreneurs and the Unified State Register of Legal Entities for registration of LLCs and individual entrepreneurs are sent to extra-budgetary funds every day. The same information is sent to statistical authorities.

Notification of completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to recent changes in legislation, budding entrepreneurs no longer need to submit a huge pile of papers to various authorities. Instead, to open a store, it will only be necessary to notify one specific authority.

For individual entrepreneurs and LLCs opening trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale supplies of food or non-food consumer goods.

The notification must be submitted in the form specified in the relevant Rules. It can be delivered either personally, or by mail, or at in electronic format, certified electronic signature. In the latter case, the government services portal is used. Upon completion of the process, you can open the store for the first customers.

Which store is profitable to open?

Almost all retail outlets are in demand among buyers. However, some of them generate more income than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, and estimate how much money you need to open your own store. It is also worth understanding which store is profitable to open during a crisis.

Flower shop

Open flower shop It is always profitable, but you need to choose the right place and delve into the flower business so as not to incur losses due to damage to the goods. You need to know how to sell flowers!

Produse store

A reliable and popular option, especially attractive to those new to the business. The demand for products will never subside, which guarantees a constant income if the outlet is located in a good location. However, it requires special equipment, including quite expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small towns and villages. Payback period is 1-1.5 years.

Children's store: toys, clothes, shoes

This product will always be in demand, because no one will save on clothes and shoes for activities.

Also, many parents simply cannot refuse their child when he asks for a new toy. The furnishings in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In times of crisis, it is worth paying attention first of all to more affordable solutions, and not to luxury furniture. It is also worth paying attention to domestic manufacturers. The quality of their products is not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People always build – in times of crisis and beyond. A variety of construction and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them after ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the province, think about which store to open in small town. All of the above options are certainly suitable. You can also consider, for example, opening a pet supply store, a car accessories store, a fabric store, etc.

Selecting commercial equipment for a store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the retail outlet. Special attention should be given to refrigeration equipment - it is this that takes up the most space, and prices can cause a serious blow to the budget.

The selection of display cases is made based on turnover and assortment. For example, for refrigerated display cases, you should choose models with deep narrow display, and the temperature regime for them should be maintained within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After refrigeration equipment, it is worth moving on to the selection of racks, which will become the main element for displaying goods. Today on sale you can find models with sections with lengths from 600 to 1250 mm. The price varies depending on the length. For bakery products the display cases are additionally equipped with wooden baskets, and the confectionery sections are supplemented with limiters that do not allow the goods to spill.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogues, compare their parameters and only then opt for a specific option.

Choosing a room to open a store

A significant role in the question of how to open your own store is played by the competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.

1. Product type. Certain types of goods require that they be sold in certain places. For example, a grocery store or simple household goods should not be located in large shopping centers - preference should be given to more accessible premises. An excellent option would be a building on a busy street in a residential area.
2. Availability and Visibility. Remember: even the largest traffic does not guarantee a large number of visitors and buyers. Place outlet should be done in such a way that there are as many target buyers on the street as possible. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: the better a store is visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
3. Competitors. The presence of neighboring firms can play both a positive and negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring each other new clients, but a beauty salon may well contribute to the growth of the client base.
4. Price. One of the most important factors. It is worth noting that here we're talking about not just about the cost of rent. Any premises require periodic repairs from the owner. In addition, this amount should also include marketing costs when the store is located away from the main flow of visitors. Don't forget about monthly payments: public utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
5. Personal preferences. If you yourself plan to work in your own store, when choosing a premises it would be useful to take into account your own preferences - the distance of the place from home and the like.

It is very important not to rush when choosing a location for a store. Try to research the area in advance, look at potential clients and competitors. In some cases, you should not be afraid to postpone the opening date for this purpose, because the wrong choice will result in a whole host of problems.

Choosing a supplier for the store

Just as a seller fights for every client, so suppliers fight for their customers. At its core, a supplier is the same store, but a wholesale one. You should choose your supplier especially carefully. Particular attention should be paid to the following criteria:

• Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is in terms of fulfilling the order, how honest he is during payments, and how timely he makes deliveries.
• Price. It is completely logical that everyone wants to purchase goods as cheaply as possible. At equal conditions preference should be given to the supplier with the lowest prices.
• Range. Another very important criterion is that the wider the product line is displayed, the more interest it can attract.
• Brand recognition. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - returning or replacing a product under warranty is much easier.
• Additional nuances. Important details include discounts, bonuses, deferred payments, issuance of goods for sale, and other similar ones. They will allow you to get additional profit, so you definitely shouldn’t neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. This way, if problems arise with one, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier’s city and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often carried out through Email. All you have to do is select the items you are interested in, and the supplier will issue an invoice in response. After payment selected transport company will deliver the goods.

Search for personnel for the store

Every employer can take two paths when searching for employees. He can try to find high-quality professionals who will immediately show the highest results, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a shortage of such specialists. In addition, they will demand an appropriate salary, which not everyone will be able to afford. And each such employee has experience and a number of unique attitudes, so first you will need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day of hiring.

Talented newcomers will become clay in the hands of a master. With proper guidance, they can become professionals of the highest class, but there is a chance of getting nothing but problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internship. Such people can be raised in a team as successful and dedicated employees who fully correspond to the specifics of the job.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably involves costs, including attending courses and training. And you just need to learn the range of products - find out their features, advantages and disadvantages. When hiring a talented newcomer, you should pay attention not only and not so much to his presentation and communication skills, but also to his intelligence, because in a short time he will need to remember a lot of characteristics of various products.

The picture that emerges is that high-quality specialists are a better option if you can afford them. Otherwise, you will have to make do with promising newcomers.

Who is responsible for recruiting employees? In all more or less large companies, this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

• Relatives and friends. As practice shows, this option is common, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative’s skills. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
• Posting advertisements in stores and on the street. One of the least expensive, but at the same time effective ways, which is why it is attractive. Those who apply through an ad found on the sales floor can be immediately sent to the HR department, which will save a lot of time. Unfortunately, this turns into too much traffic - the manager’s office is very close, so simply curious people can enter it, hoping for luck.
• Advertisements in print publications and on the Internet. There are two main paths here. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of effort and time to study applicants and consider their candidacies. As a result, even finding one employee can take several days. Your own advertisement has a number of advantages - if you compose it correctly, then unsuitable candidates can be eliminated immediately. You don’t have to call those interested - they will come to your HR department themselves.
• Working with recruitment agencies. The main advantage of this option is that all the work of studying the resume, searching and interviewing is transferred to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes quite a lot. And despite all the precautions, acquiring a “pig in a poke” is quite possible. You can avoid risks if the contract with the recruitment agency mentions the payment of a fee only upon the employee’s enrollment upon completion of the probationary period.
• Talent hunt or Headhunting. This method personnel search is one of the most current developments. It involves luring high-quality specialists from other companies. The main advantage of this approach is the opportunity to observe employees in action and evaluate their skills and abilities. The main disadvantage is the high costs, because you will need to make a fairly lucrative offer that he cannot refuse. And once an employee has been lured away, you can always lure him back again: you can hardly expect any kind of unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced specialists and promising newcomers. The only exception is headhunting. When looking for a professional, experts recommend contacting a recruitment agency, as the chance of finding a truly experienced employee increases many times over. You can also look for newcomers using other, less expensive means. Experts believe that the optimal team will be one that combines experienced specialists and young beginners. This will make the store more efficient and reduce wage costs.

Finally, when hiring, you should not focus only on your diploma and resume. It is also worth paying attention to the applicant’s charm and appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.

Store business plan - tasks and goals

An important point in the question of how to open your own store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Drawing up a business plan must satisfy the following goals:

• It should help a potential investor understand whether the project is worth investing in.
• The information in it should be decisive for the bank if a loan is required.
• The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.

Accordingly, the business plan should solve the following tasks:

• Determining the circle of persons responsible for implementing the plan.
• Identification of target markets, determination of the store’s position in the market.
• Setting short- and long-term goals, forming tactics for achieving them and development strategies.
• Evaluating profitability and possible costs.

It is important to remember that a well-drafted business plan is the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing a form of taxation

The issue of choosing a form of taxation plays an important role when opening a store. Not only the tax burden, but also the volume of penalties for various offenses depends on this. It’s worth saying right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make your choice:

1. Prepare general characteristics companies: where will the store be located, will there be any customers legal entities, what is the value of the assets and the planned annual revenue.
2. Make an analysis of all forms of taxation and select taxes common to all.
3. Select your preferred option.

The choice of taxation form should be made based on your net profit, and not on the amount of tax burden. In some cases, it makes sense to choose a system with high taxes, which will allow you to save money in the future or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. This is the default option - if there have been no statements about switching to a different form, then OSNO is used. Requirements include maintaining accounting, maintaining a ledger of expenses and income.

OSNO taxes for LLC:

• The main tax is corporate income tax in the amount of 20% of profit.
• Value added tax VAT – 0, 10 or 18%.
• Corporate property tax of up to 2.2%.
• Insurance premiums for employees – 34%.

OSNO taxes for individual entrepreneurs%

• Personal income tax in the amount of 13% of income.
• VAT – 0, 10 or 18%.
• Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.

Simplified taxation system simplified tax system

LLCs under the simplified tax system do not pay taxes on property, profits and VAT. Individual entrepreneurs are exempt from VAT, personal income tax and property used in their activities. The simplified tax system is not available to everyone.

Requirements of the simplified tax system for LLC:

• Less than 100 employees.
• Income less than 60 million rubles per year.
• Lack of representative offices and branches.
• Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates of the simplified tax system: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low expenses. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Single tax on imputed income or UTII

It is a single tax on imputed income, that is, a fixed tax for a specific type of activity. This tax does not depend on income; it is paid even if there is no income. Payment is made every quarter.

Conditions for switching to UTII:

• Suitable activity.
• Less than 100 employees.
• Must be permitted in the territory where the activity is carried out.
• For an LLC, the share of a third party should be no more than 25%.

The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent tax system. You can find them in section 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. To transfer, the company must have no more than 15 employees, and annual income must not exceed 60 million rubles. The validity period of a patent ranges from a month to a year.

The main advantage of PSN is the absence of reporting, the need for a cash register and a fixed tax amount. This option is optimal for entrepreneurs whose activities are seasonal in nature and are of little use for stores.

How much does it cost to open a store?

Many people are wondering: how much will it cost to open your own store? Which store to open with minimal investment? It is simply impossible to answer this question with any certainty; there are too many factors at play. What exactly are you planning to sell? In which city will the store be opened, and in what area? Because of this variety, prices vary very, very widely. Most often, something definite can be said already at the stage of business planning, and then a new, even more interest Ask: where to find start-up capital to open a store?

Experienced entrepreneurs begin searching for funds after registering a business. In this case, it turns out that detailed business plan, in which you can see the entire project indicating the amount for its implementation. It is possible that required amount could have been found much in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

• Investors. After you have ready business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own money in your business.
• Banks. A bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a beginning entrepreneur like a yoke, significantly slowing down the development of the business.
• Friends and relatives. You can always try to involve friends or relatives in the matter. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy out the share.

Attracting first clients

After opening a store, the question of attracting the first customers arises. Currently, marketers have come up with many recipes for success, but the simplest and at the same time effective are:

• Distribution of leaflets. The main thing here is a bright, attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them around mailboxes and put on tables in supermarkets.
• Posting advertisements. The method is as simple as it is effective, but not without its drawbacks. Not many people look at notice boards (unless they are located at public transport stops). In addition, such a method can spoil the reputation in the future - “advertising on poles” is perceived negatively by many.
• Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, above all, it is worth advertising in World Wide Web. The last option is especially good because it will not require much investment, and the audience reach will be simply huge. In addition, you can choose literally any convenient format for your advertising.
• Recommend to friends. You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the most in a simple way advertise your product without spending any money at all. At the same time, it is also distinguished by its effectiveness, because we all trust our own surroundings much more than even the most beautiful advertising leaflets. The effect of “word of mouth” should not be discounted. Even experts admit that it is one of the most effective methods advertising.

Finally, it’s worth giving a few tips that may be useful to novice entrepreneurs thinking about how to open their own store.

Instead of developing a completely private brand, entrepreneurs prefer to work as a franchise. This phenomenon is called franchising and is a special type of relationship between entities in which the franchisor transfers the rights to conduct business without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Advantages:

1. Saving money;
2. Product certification;
3. Ready soil for business (no need to develop a strategy, concept, etc.);
4. More acceptable lending conditions;
5. Reduced advertising costs (brand once again no need to unwind anymore);
6. Centralized marketing strategy;
7. Support from the copyright holder in terms of procurement, supply, design and staff training.

Flaws:

1. Difficult conditions for both sides due to shortcomings legislative framework RF.
2. The contract is concluded for a period of 5 years. Termination is subject to penalties.
3. Expenses in the form of monthly royalty payments.
4. Constant control by the copyright holder of the brand and some restrictions.
5. Franchising does not eliminate the need to go through numerous bureaucratic procedures, including registering an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, if not everyone, then many can open a store today. You need to know where to start to open your own store. The main thing in this matter is careful planning and understanding of the store’s operating processes. Of course, not a single business at the beginning is complete without a lot of troubles, but if you follow the tips given above, within a year or two your own retail outlet will begin to generate a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your own store!

If you approach the question of how to open a retail outlet correctly, over time you can develop your own big business. But to do this, you need to carefully select the assortment of goods, constantly study the moods and preferences of customers, and also resolve all possible organizational issues in a timely manner and with minimal losses.

Registration of activities

First of all, a business plan for a retail outlet should provide for the legal registration of your activities. Being an officially registered entrepreneur, it will be easier for you to interact with the market administration. You can register as an LLC or as an individual entrepreneur.

The latter is more convenient, since the registration procedure is as simple as possible, takes the least time and costs only 800 rubles. state duties. To apply, you only need an application, identification code and passport. You will also be able to choose a simplified taxation system and maintain all your accounting records yourself.

Product selection

An important stage in starting this business is to decide on the product that you will actually sell. There are two ways - to make money on turnover or cost. In the first case, your product will be products, most often seasonal vegetables and fruits. They are sold at a small margin and generate income due to large sales volumes. In the second case, these are clothes and other things, the profit from which is obtained due to a high markup. In the latter case, it is necessary to expand the range with related products, which reduces risks. Their sales can account for up to 30% of the total turnover.

However, in both cases you will have to face high competition in the market. Most often it is recommended to stop at selling household chemicals. The advice is based on the following considerations:

• household chemicals have a long shelf life;
• she is always in demand;
• most units do not require certification;
• implementation does not require the purchase of special equipment.

Features of assortment formation

But, even having decided on the direction of the business, you still need to find out what exactly the offered range should cover. Unfortunately, it will not be possible to find out this in advance. To find the exact answer to this question, you need to actively work at the point for about three months. Then you can say exactly who your buyer is and what his needs are.

Therefore, first you need to purchase the most diverse product, but in small quantities. Having decided what exactly your customers need, you can increase the volume of purchases, reducing the amount of unpopular goods.

To reduce the initial risks, you need to understand that exclusive and expensive items sell extremely slowly, and the point on the market is focused primarily on high turnover.

Markup on goods

The main income from a retail outlet on the market will come from mark-ups on products. It is different for all products. For example, for fruits, vegetables and food products it is 15-30% depending on the season. At the same time, for clothes and other things it is approximately 100-200%. Usually the highest markup is placed on linen. If we talk about small goods, then their selling price can increase by up to 300%.

Accordingly, the profitability from points of different goods will be unequal. So, from selling vegetables you can earn about 6 thousand rubles per day, and for things - more than 20 thousand rubles. But even with a 25% markup, the investment pays off quite quickly.

Suppliers

How to open a retail outlet on a market without suppliers of goods? Almost impossible. But this issue must be approached very carefully. On the one hand, the cheaper the product, the greater your revenue can be. But on the other hand, good product They won’t sell it cheap, and poor quality will undermine the credibility of your outlet. It is important to find the optimal balance in this matter.

To increase the profitability of your trade, try to negotiate the most favorable terms with suppliers. For example, purchasing goods in installments or for sale. With long-term cooperation, you can raise the issue of discounts.

Many suppliers are willing to deliver goods for free. Check this question as it will allow you to save on the driver and loader.

Selecting a location

A lot depends on the location of your point. You need to choose the most accessible place. Pay attention to what they sell at neighboring points. It is clear that it will not be possible to exclude competition, but it is advisable to choose in advance the place where similar products are least likely to be found. To increase the profitability of a business, it is worth opening several points in the market. This will help you test different locations and choose the best one.

If the item is oversized or small, it can be stored in the garage or at home. In other cases, it makes sense to sign an agreement with the market administration for the use of local warehouses.

In any case, the market administrator is the person with whom you should always have a good relationship. Then most organizational issues will be resolved quickly and painlessly.

Staff

A significant portion of the success of your business depends on the seller, so you should not save on it. It is advisable that the seller has some experience. But it is equally important that he be courteous with customers, be able to find out what they need and sell the product beautifully. Please note that he must have a health certificate.

You should not expect that you yourself will be able to sell goods and run a business at the same time. For a point to generate income, it must be open at least 8 hours a day. If you trade yourself, you will not have time to resolve ongoing issues and develop your business.

Basic calculations

It is difficult to outline more or less clear investment volumes. They depend on what specific product you decide to sell, how many points in the market you plan to open, etc. But if we talk about average indicators, when you rent 10 sq. m. m. If you have one seller and an accountant, then the expenses part will look something like this:

• Renting a point per year will cost approximately 192 thousand rubles.
• purchase of goods – 1 million rubles. in year;
• salary – 190 thousand rubles. in year;
• other expenses – 50 thousand rubles. in year.

Total - approximately 1 million 232 thousand rubles. in year. But the amount may vary greatly depending on the region.

In the dashing 90s, opening a point on the market was considered a prestigious and profitable business. And this was indeed the case. When the bulk of the gray mass went to the factory at 7 am, the entrepreneur slowly came to the market at 9-10 o'clock, where he spent time in a fairly calm atmosphere, communicating with colleagues and customers. And the money was earned quite well.

But with the advent of numerous shopping centers The popularity of the market began to decline. Tents on the street have been replaced by covered pavilions in supermarkets and hypermarkets. Essentially, the market has moved indoors and demand has not fallen.

Is it worth opening a retail outlet?

Experienced market traders confidently say that working in the market is not only a way of making money, but also a way of life. A person must have a certain character. The market is tightening. People who work in this field for years and even decades find it difficult to do anything else. Despite some difficulties, a point in the market gives easy money. Besides, you are your own boss.

Before we begin...

Before we discuss how to open a point in the market, here are some important tips that will help the future market worker: higher value, rather than issues of registration of activities and rental of an object.

• Decide what you will trade. These are not necessarily things or food. The market can also provide services, for example, shoe repair or urgent clothing repair.
• Trade what interests you. If you have a child, open a point selling children's things. Do you like to eat delicious food? Work with products! Pensioners are good at selling seeds and seedlings. With such a selection, you kill two birds with one stone: you sell what you are good at, and you get the opportunity to use your own product if it does not sell on time.
• Extra charge. There are different markups for different products. So, on cheap little things the markup is 200-300%. Stick to it next rule: the lower the turnover, the higher the markup. Or vice versa: the faster the product sells out, the less you charge.
• Competitors. Don’t sell something that is already in abundance on the market in every pavilion. Firstly, it is unprofitable, and secondly, it is quite possible to get into trouble in a dark alley.
• Purchase of goods. It is very important to find a product that has low price, so that you can make a good profit from its sale. Therefore, finding a supplier is one of the most important stages.
• Seasonality. Some products sell poorly in winter, some in summer. You will have to constantly be flexible and expand your range so that you can offer relevant products at any time of the year.

And a few more tips:

• Find a common language with the administrator. This is the main person in the market. It is he who can change the location of your point as better or, conversely, unfavorable. It is he who can create a lot of problems for you or, on the contrary, help resolve difficult situations. Make friends with the administrator from the very beginning and always maintain a warm relationship.
• Stay one step ahead of your competitors. This is very important in the market. Be the first to introduce new features and new products. Don't be afraid to experiment.
• Prepare in advance for the holidays. With good preparation, you can make a month's income in a day. Purchase an assortment appropriate for the holidays in advance before other retailers buy it from the supplier.
• Don't limit yourself to one point. The more pavilions, the more profit. Offer different products so as not to remain at zero. One thing doesn’t work today, replace it with another!
• Never trust your hired salespeople. They are very cunning and resourceful, and will gladly cheat not only buyers, but also you.

Instructions on how to open a retail outlet in the market.

1. First you need to go to the administrator and find out if there is free place for rent. Look at it, appreciate how passable this place is. Find out the cost. If you are satisfied with the conditions, draw up an agreement.
2. Now you need to obtain permission to work as an individual entrepreneur from the tax office. There you will receive advice on opening such an activity with a list of necessary documents.
3. The next step is selecting a product range.
4. Finding a supplier is an equally important step. Ask your neighboring sellers where they buy their goods. Perhaps they will share with you the contacts of the wholesale base.
5. You should calculate the initial capital and evaluate whether it is worth opening a retail outlet on the market, whether there is enough money for rent, paperwork, and the purchase of the first batch of goods. If you are interested in how to open a meat shop, you need to include possible product spoilage in advance. If you decide to connect your activities in the market with clothing trade, take into account the seasonality, and also be prepared for unsold balances.
6. The last stage is to provide the administrator with all the necessary documents, pay rent, conclude an agreement with suppliers, and arrange goods in the pavilion. You can start trading!

It doesn’t matter what you sell, the main thing is that you are satisfied with the proceeds

Do you need hired salespeople?

Those who have already opened a retail outlet know what they cannot do without. Of course, without sellers. Until you get the hang of it, it’s quite possible to perform this function yourself. In the future, in any case, you will need an assistant. Set a small fixed salary, and make your main income depending on your revenue. Then the employee will have an incentive to sell as much as possible.

Design of a retail outlet

Even small retail outlets at the market with clothes or food arouse interest among buyers if they are decorated in an interesting way. Banners, signs, flyers and business cards will attract attention and increase the status of your small store. And if, in addition, you are friendly and helpful good advice and they didn’t deceive you, the person will definitely return.

How much does it cost to open a point and is it profitable?

Profitability may vary. The markup on goods ranges from 30 to 300%. It all depends on the initial price, sales volume, popularity of the product, the presence of competitors in the market, and the season. According to experts, a retail outlet on the market will pay for itself after a year if everything was organized correctly without significant errors.

If you have any questions about the article or have your own opinion on this matter, we are waiting for your comments. Your opinion is important to us!

90% of people are sure that opening coffee to go is easy. On the one hand, they are right. The only clarification is that you can simply and easily open coffee to go only if you know how to do it correctly. Despite the fact that at first glance the format of coffee to go seems simple, like any other business, ignorance of the subtleties and nuances can turn a profitable and promising business idea into an unprofitable enterprise that operates at zero and sucks out the last pennies.

To avoid similar situation you need to know where to start and which stages of the business you should pay utmost attention to.

For example, you need to start by identifying the target audience for coffee to go. By asking yourself who will buy your coffee, you can tailor the design, strategy, and concept of your small enterprise to the needs and requests, interests and desires specific people- your future clients.

The target audience for coffee to go is mainly young people aged 18 to 24 years. In 70% of cases these are girls.

Students, young professionals, low-level managers - these are your potential clients. They value low prices, friendly service, efficiency and social activity. Of course, older people shouldn’t be discounted either; there are also fans of takeaway coffee among people over 50. But if you face the truth, answer yourself the question: how many of these fans will pass by your takeaway coffee outlet every day and how many of them will think about purchasing?

But it is the number of people passing by, coupled with their “quality” (belonging to the target audience) that is the key to the success of a coffee to-go outlet. Finding a place like this is half the battle for coffee to go.

However, we should not forget about something else important fact for business coffee to go. This is the taste and quality of the coffee itself. If you prepare delicious invigorating drinks, people will come back to you and recommend you to friends and acquaintances. This way, you can ensure that spontaneous purchases are reduced and the number of regular customers increases.

We will talk about all these subtleties and other important details further.

Investment size

Opening a coffee shop to go can be considered a business with small investments. According to the experience of entrepreneurs who have opened their own takeaway coffee points, you can spend 200 thousand rubles, and the upper limit of starting capital is unlikely to exceed 400 thousand rubles.

This difference in initial capital is explained by ample opportunities to save.

Of course, the amount of funds required to start will largely depend on several large expenses, without which it is simply impossible to open a takeaway coffee shop. Firstly, this is rent, which we will talk about a little later. Secondly - equipment.

Coffee machines for coffee to go

If the flow of customers depends on the choice of rental location, then the ability of the point to quickly and efficiently service this flow will depend on the equipment on which you will prepare coffee.

A professional coffee machine and coffee grinder are the main means of preparing and selling coffee to go.

There is no point in bringing a home coffee machine or even a super-automatic coffee machine to your coffee spot. Firstly, such equipment will not be able to provide the required quality of the product, and secondly, it is not designed for constant and uninterrupted operation. And if the coffee machine breaks down, you won’t sell a single cup of coffee anymore. Remember, the miser pays twice: time wasted, money wasted.

That is why many entrepreneurs try to purchase high-quality, foreign equipment, the cost of which can be 150, 250 thousand rubles, or more. If you don’t have that kind of money, but working with professional equipment is still a priority for you, renting equipment or buying used coffee machines can come to your rescue.

Typically, coffee equipment is provided for rent (even free of charge) by coffee bean suppliers, subject to the purchase of a certain volume of coffee from them. At the same time, they also advise on the selection of the necessary list of equipment depending on the expected amount of work (for example, single- or double-chamber coffee machines) and provide maintenance and repair of equipment. However, even in the case of free rent, many companies require a security deposit - from 20 to 50 thousand rubles.

As for used equipment, its purchase will cost no more than 100 thousand rubles.

What else will you have to spend money on?

You will also have to spend money on a sales counter or the design of a rented kiosk. Naturally, when developing the appearance of a coffee to-go outlet, you need to pay attention to ensuring that it attracts attention and attracts glances. Appearance should cause a reflexive desire to drink coffee or tea. The name on the sign should not subtly hint that an invigorating drink is being poured here, but shout about it, so that a person understands at first glance that you are offering coffee, and not selling donuts or SIM cards...

Returning to the investments required to open a coffee-to-go business, it is also worth mentioning all sorts of little things that are nevertheless important for comfortable work without failures or hiccups.

Purchase Supplies for preparing a variety of coffee drinks - milk, toppings and syrups; additional assortment - snacks, sweets and snacks; purchase of disposable cups, lids, spoons; purchase of bar equipment.

By the way, there is an option to save on the purchase of consumables - for example, disposable tableware, if you can cooperate with other takeaway coffee owners who purchase unbranded cups.

Step-by-step instruction

Having calculated the required amount of investment in the coffee-to-go business, it’s time to start taking action.

To begin with, register your business legally. It would be best to register yourself as an individual entrepreneur and submit an application to tax office on the choice of the UTII taxation system. This tax will allow you to pay less due to the lack of employees and the small rented area on which the activity is carried out. Taking into account the minimum required area of ​​a coffee to-go outlet of several square meters, you will pay an average tax of about 3,000 rubles. In addition, for individual entrepreneurs on UTII cash machine is not mandatory, which means you can issue a check only on demand using a regular CPM (check printing machine).

The OKVED code for the coffee-to-go business is 55.30 “Activities of restaurants and cafes.”

Despite this OKVED, there is no need to obtain any permits, since there is no full-fledged kitchen, which means there is nothing for the supervisory authorities to check. All that is required of you is to notify Rospotrebnadzor about the start of activity. You should wait for inspections from the SES only if there are complaints. If you are lucky, you will have your first meeting with inspections only in three years.

Attention to the workplace

It’s worth taking care of ordering a sales stand in advance. It will take at least two weeks to design and manufacture. Provided that you already have a chosen rental location.

The process of installing a counter, bar or kiosk equipment can also cause difficulties and problems that will lead to a postponement of the planned opening date.

For example, you need to take care of proper energy supply in advance. If it is not there, you will have to call an electrician and install an additional line, which will need to be agreed upon with the landlord. Therefore, all issues related to electricity, heating or water supply must be resolved at the stage of signing the lease agreement. At the same time, the contract itself should not be concluded for a long period: your expectations about traffic may be erroneous and in practice the pedestrian flow will not be converted into buyers and clients...

From coffee to cookies: how to choose a supplier?

Naturally, in parallel you need to look for suppliers of consumables and raw materials.

And first of all, you need to decide on a supplier of coffee beans. If your customers don't like your coffee, everything is lost. Delicious coffee is one of the main components of the success of a coffee to go business. There are a huge number of coffee varieties that suppliers can offer. Your own taste, advice from the suppliers themselves, and analysis of competitors will help you navigate your choice.

If you purchase your own coffee equipment, you will not depend on a specific coffee supplier and the range of varieties offered may be much wider.

Find out whether the variety you choose is suitable for classic coffee drinks, since it is the usual espresso, latte, cappuccino, Americano and mochaccino that you will specialize in. The volume of the initial purchase will depend on the conditions under which you sign an agreement with the supplier, whether you will rent equipment, etc. There is no need to be afraid of numbers of 10 kg or more.

A small 200 ml glass of coffee requires 9 g of coffee, and 18 g for a 400 ml glass.

Thus, the purchased 10 kg of coffee will cost just over 1,100 small glasses of coffee. At the same time, an operating coffee to-go outlet in a passable place sells much more per month.

In addition to the coffee list, it is necessary to create a menu and a list of additional assortments. Will you sell a variety of chocolates and sweets, or maybe ready-made sandwiches or even baked goods?

If the answer to this question is affirmative, you should look for profitable suppliers or partners who could provide you with the required amount of products, usually not too large. You can buy chocolates or oatmeal cookies at wholesale markets and stores, as well as in stores such as Metro, Lenta and Auchan.

Of course, the main component for a coffee to-go outlet will remain coffee as a drink, and various sweets and “snacks” are necessary rather only to increase the average bill and the convenience of the client. You are unlikely to be able to make money from chocolates or pastries. Still, the margin on resale of other people's products is small.

In general, the volume of additional assortment does not exceed 5-7% of turnover.

The assortment of snacks and coffee accompaniments will change - some items will disappear, others will be added. It is definitely necessary to experiment with the assortment, but only when the operation of the outlet stabilizes and the changes do not entail a sharp decline in revenue.

Barista for coffee to go

An important factor in the success of a coffee to-go outlet is the professionalism and competence of the barista. This person must not only prepare delicious coffee, but also serve customers correctly, communicate with them, and be able to upsell, thereby increasing the average bill. Finding and hiring such a person may pose certain difficulties both at the launch stage and during the first time of working with coffee to go.

When opening their first to-go coffee shop, entrepreneurs often personally stand at the counter and serve their first customers, working 12 hours a day without days off or lunch. But such work on two fronts quickly becomes exhausting. In any case, an entrepreneur will need a replacement or a full-time employee. At the same time, hiring a professional barista is not always possible. Mostly young people who don’t have the slightest idea about how to prepare coffee correctly apply for the vacancy of a barista at a coffee shop to go. She is attracted by the flexible schedule, hourly pay, etc.

Careless young baristas bring their friends to work with them for coffee so they don’t get bored. And instead of working, they organize a booth.

A special feature of working with the staff of a coffee shop to-go is a high staff turnover - which will stop only when you hire the right person - friendly, honest, hardworking and responsible, who will also quickly master the art of making delicious and high-quality coffee. Agree, such people, especially young ones, are rare today...

Therefore, the future owner of a take-away coffee will initially be faced with the task of finding and training a reliable person who can replace you at the counter. Subsequently, if you do not stop at opening one coffee shop to go, the need for employees will increase. Therefore, it is necessary to immediately determine the stages of selection and training of employees, as well as develop a shift schedule, a system of motivation and control.

One of the options for motivating baristas is bonuses or premiums for exceeding the sales plan and the absence of comments (a percentage of total revenue or a percentage of each coffee sold above the plan).

But even the motivation system does not insure against unscrupulous workers who do not show up for their shifts, create a booth at the point, or simply treat work superficially. The owner of a takeaway coffee is faced with the acute issue of monitoring an employee or shift worker.

Alternatively, you can install a surveillance camera at the coffee to-go point and thus monitor the employee online.

Regardless of which option for working with staff you choose - carrot or stick - when opening a coffee shop with you, be prepared that at any moment you will be forced to personally stand behind the counter and work as a barista.

If you are planning to open a takeaway coffee shop, know that all your profit will depend primarily on the location. At the same time, choosing a suitable location for a coffee to-go outlet can be one big problem.

A couple of years ago, when no one had heard of coffee to go, landlords, especially large shopping and business centers, did not understand how they could make coffee on three square meters and refused to rent. Today, almost all the tasty places in more or less large shopping centers and business centers have long been occupied.

However, the rental market is quite competitive and involves a change of tenants. It's just a matter of price. If you find a sweet spot, but it's occupied, it's worth starting negotiations with the owner or rental department, find out the rental rate and offer to pay more, or convince that your coffee to-go spot can generate additional traffic and attract a certain audience.

By the way, you can open a takeaway coffee shop not only in big cities, where the lifestyle encourages people to do everything on the run, including drinking coffee, but also in small towns. Moreover, it’s even easier to find a good place for coffee to go in a small town - there are fewer points with high pedestrian traffic in small towns, which means the likelihood of choosing a bad place is reduced.

However, it is still quite easy to make a mistake when choosing a place to rent for a coffee to go outlet. It often happens that a location seems to have high traffic, but it is only possible to evaluate its quality once you start working. For example, it may turn out that there is simply no target audience among the traffic passing by. Or the point itself is not located in the flow of people, as it should, but “around the corner.”

When considering locations for coffee to go, you don’t need to limit yourself to rental options in shopping or business centers.