Choosing a niche to open own business, you should pay attention to popular hobbies. In our country, fishing is still one of the most common hobbies, which is enjoyed by almost all men, regardless of social and family status. In the same time There are quite a few specialized stores selling fishing gear and related products, so opening a fishing store can be a very profitable investment.

Formal side of the issue

To open and properly register a business, the following set of conditions must be met:

• register an individual entrepreneur (individual entrepreneurship);
• decide on the taxation system (the “Single Tax on Imputed Income” is recommended);
• open a bank account;
• contact the State Committee on Statistics for the code;
• if the premises are rented, enter into a lease agreement;
• obtain the necessary permits from the SES and fire service.

Choosing a store format and searching for premises

It all depends on the amount of starting capital available.

A relatively inexpensive and most convenient option is to open your own department in a large store with a related but not competing assortment, for example, in a sporting or hunting goods store. This option allows you to find good premises for a low rent, in addition to receiving a constant flow of target audience.

An even more budget-friendly option could be online store format, in which you don’t have to spend money on renting premises. A high-quality website can be ordered for $300-1000, and the monthly costs for its subsequent maintenance will be $250-500.

If funds allow, the traditional store format is the highest priority, especially considering that having a companion online store does not exclude this option. In this case, you will need to rent or purchase a separate room. Specialization can be quite broad, but you can focus on the products of specific manufacturing companies. In the future, the ideal option would be to open a network of branded stores in a city or region.

When choosing a location for a store, you must immediately take into account the future visibility of the entrance and signage for potential buyers. Many entrepreneurs underestimate the importance of a bright and attractive sign, naively believing that “it’s there, and it’s good.” However, a visible and easily readable sign always works many times more effectively. It is important to work on thematic interior design to inspire more confidence among buyers.

Selection of assortment

This question is the most important when opening any store. It will be difficult to cover all varieties of goods from all manufacturers even in a very large store. The range of fishing gear includes tens of thousands of items, and therefore it is necessary to focus on goods of primary importance.

Roughly, the entire range can be divided into three main groups:

1. Main products: fishing rods, spinning rods, reels.
2. Consumables: fishing line, spoons, hooks, floats, groundbait, bait, etc.
3. Related products: inflatable boats, cages and containers for carrying catch, specialized literature and periodicals, overalls, sleeping bags, tents, backpacks and other camping equipment.

Statistics from successful fishing stores indicate that the distribution of income among these product groups is 60%, 30% and 10%, respectively. Based on this, an assortment should be formed, distributing investments in the acquisition of various goods.

It is also worth taking into account the fact that goods of the first group are purchased quite rarely and at the same time form the basis of all income. This means that the main emphasis should be on attracting new customers and expanding the audience, and not at all on maintaining the loyalty of regular customers (although this is also important).

Financial calculations

It is important to formulate a pricing policy correctly. The markup can range from 30% to 100% or more - depending on the type of product. So the wholesale price of a seven-gram jig head is 20 cents, while it retails for 76 cents. For an eleven-gram Drop Shot weight, that's 78 cents and $3.65, respectively. Thus, When creating your own price list, you should focus on competitors’ prices.

Basic costs for opening a store:

• decor necessary documents – $150-300;
• renovation of the premises and purchase of commercial equipment – ​​$3000-7000;
• first purchase of goods for sale – $12,000-15,000.

Monthly expenses:

• premises rental – $1000-2000 monthly;
• staff payment – ​​$2000 monthly;
• utility bills – $200;
• advertising and marketing – $1000-1500.

The total investment for opening a fishing store and basic business promotion will be about 20-25 thousand dollars. If the monthly net profit is about 3.5 thousand, then the store will pay for itself in about six months.

Additional secrets of success

A common mistake is hiring a salesperson who does not understand the product being sold.

The seller must be chosen so that he not only has a brilliant understanding of fishing gear, but is also a keen fisherman himself. Then he will study each new arrival with interest and with his own admiration he will be able to intrigue a potential buyer.

And in general, any person is more willing to buy a certain product, seeing that the seller really understands the issue. A fishing enthusiast can always give good advice to the buyer, to offer the most suitable alternative products and several related ones, which is also very important for good trading.

Proper business promotion is no less important. You can advertise in specialized magazines, on radio or television. The modern Internet is a powerful advertising platform, where there are entire portals and forums for fishermen. Don’t be lazy to record video reviews of the most interesting and popular products, as advanced users are increasingly looking for reviews on Youtube.

Almost every person has their own interests, hobbies or just favorite activities. Someone is walking in the park, and someone is doing cross stitch. If the female half of humanity can have a very diverse list of hobbies, then for men everything is a little simpler: most often these are cars, sports and active recreation. The latter concept is very capacious, and can include kayaking, fishing, hunting and other delights of outdoor recreation. Of course, there are ladies who like to fish, but this doesn’t happen often.

Men, on the other hand, usually immerse themselves in their hobbies headlong, acquiring everything they need and the most advanced in order to increase their catch or shoot as much game as possible.

This is what the business of selling recreational, fishing and hunting products is built on. Moreover, the constant change of assortment and the frequent introduction of new products into the product matrix is ​​half the success of such a store. Therefore, the most successful business projects in this area have strong ties with suppliers of goods, or are their manufacturers, such as a chain of stores "Trophy", which is part of the TONAR group of enterprises.

Thanks to belonging to the same holding with the production of goods for tourism, hunting and fishing, Trophy stores are distinguished by an extensive assortment that allows them to attract the most demanding customers. Also, the popularity of the stores ensures constant holding of thematic events and master classes for members of the Trophy club, as well as people actively interested in new products in the field active rest Outdoors. For this purpose, each company outlet has a special, so-called “club” area, which allows specialists in the field of hunting and fishing to share their experience and knowledge with everyone.

The established format, established connections with foreign suppliers and the presence of its own brands at affordable prices allowed the Trofey chain of stores to begin its development in 2016 through the franchising system.

Initial investments in opening a Trophy franchise start at 10 million rubles. This level of investment is explained by the high cost of the product: boats, motors for them, guns and other attributes of active recreation are not cheap, but nevertheless they are in steady demand among buyers.

Of course, when opening a store, you may not introduce guns into the assortment, and thereby remove the costs of repairs and equipment from the list of investments weapon room, as well as for the purchase of weapons. But, as practice shows: only one department of shotguns and rifles brings in a quarter of the revenue of a hunting and fishing store. One of the advantages of an enterprise based on such a product range is the lack of seasonality; at any time of the year, fishermen and hunters need both fishing rods and cartridges. Therefore, you can make a choice in favor of the Trophy franchise at any time of the year without fear of a decline in sales.

In general, such a business is interesting for enthusiastic people who themselves like to actively relax in nature. Fishermen, hunters and just tourists understand how promising this area is and how impressive investments are justified. According to a network representative "Trophy" Evgeny Ustyugov: “Our business provides an opportunity for self-expression, communication with people with similar interests, so our franchisees are most often accomplished entrepreneurs who want to do something for themselves, for the soul.”

Almost every person has their own interests, hobbies or just favorite activities. Someone is walking in the park, and someone is doing cross stitch. If the female half of humanity can have a very diverse list of hobbies, then for men everything is a little simpler: most often these are cars, sports and active recreation. The latter concept is very capacious, and can include kayaking, fishing, hunting and other delights of outdoor recreation. Of course, there are ladies who like to fish, but this doesn’t happen often.

Men, on the other hand, usually immerse themselves in their hobbies headlong, acquiring everything they need and the most advanced in order to increase their catch or shoot as much game as possible.

This is what the business of selling recreational, fishing and hunting products is built on. Moreover, the constant change of assortment and the frequent introduction of new products into the product matrix is ​​half the success of such a store. Therefore, the most successful business projects in this area have strong ties with suppliers of goods, or are their manufacturers, such as the chain of stores, which is part of the TONAR group of enterprises.

Thanks to belonging to the same holding with the production of goods for tourism, hunting and fishing, Trophy stores are distinguished by an extensive assortment that allows them to attract the most demanding customers. Also, the popularity of the stores ensures that thematic events and master classes are constantly held for members of the Trophy club, as well as people actively interested in new products in the field of outdoor activities. For this purpose, each company outlet has a special, so-called “club” area, which allows specialists in the field of hunting and fishing to share their experience and knowledge with everyone.

The established format, established connections with foreign suppliers and the presence of its own brands at affordable prices allowed the Trofey chain of stores to begin its development in 2016 through the franchising system.

Initial investments in opening a Trophy franchise start at 10 million rubles. This level of investment is explained by the high cost of the product: boats, motors for them, guns and other attributes of active recreation are not cheap, but nevertheless they are in steady demand among buyers.

Of course, when opening a store, you may not include guns in the assortment, and thereby remove from the list of investments the costs of repairing and equipping the weapons room, as well as the purchase of weapons. But, as practice shows: only one department of shotguns and rifles brings in a quarter of the revenue of a hunting and fishing store. One of the advantages of an enterprise based on such a product range is the absence of seasonality; at any time of the year, fishermen and hunters need both fishing rods and cartridges. Therefore, you can make a choice in favor of the Trophy franchise at any time of the year without fear of a decline in sales.

In general, such a business is interesting for enthusiastic people who themselves like to actively relax in nature. Fishermen, hunters and just tourists understand how promising this area is and how impressive investments are justified. According to the representative of the network, Evgeny Ustyugov: “Our business provides an opportunity for self-expression, communication with people with similar interests, therefore our franchisees are most often accomplished entrepreneurs who want to do something for themselves, for the soul.”

Almost every person has their own interests, hobbies or just favorite activities. Someone is walking in the park, and someone is doing cross stitch. If the female half of humanity can have a very diverse list of hobbies, then for men everything is a little simpler: most often these are cars, sports and active recreation. The latter concept is very capacious, and can include kayaking, fishing, hunting and other delights of outdoor recreation. Of course, there are ladies who like to fish, but this doesn’t happen often.

Men, on the other hand, usually immerse themselves in their hobbies headlong, acquiring everything they need and the most advanced in order to increase their catch or shoot as much game as possible.

This is what the business of selling recreational, fishing and hunting products is built on. Moreover, the constant change of assortment and the frequent introduction of new products into the product matrix is ​​half the success of such a store. Therefore, the most successful business projects in this area have strong ties with suppliers of goods, or are their manufacturers, such as the chain of stores, which is part of the TONAR group of enterprises.

Thanks to belonging to the same holding with the production of goods for tourism, hunting and fishing, Trophy stores are distinguished by an extensive assortment that allows them to attract the most demanding customers. Also, the popularity of the stores ensures that thematic events and master classes are constantly held for members of the Trophy club, as well as people actively interested in new products in the field of outdoor activities. For this purpose, each company outlet has a special, so-called “club” area, which allows specialists in the field of hunting and fishing to share their experience and knowledge with everyone.

The established format, established connections with foreign suppliers and the presence of its own brands at affordable prices allowed the Trofey chain of stores to begin its development in 2016 through the franchising system.

Initial investments in opening a Trophy franchise start at 10 million rubles. This level of investment is explained by the high cost of the product: boats, motors for them, guns and other attributes of active recreation are not cheap, but nevertheless they are in steady demand among buyers.

Of course, when opening a store, you may not include guns in the assortment, and thereby remove from the list of investments the costs of repairing and equipping the weapons room, as well as the purchase of weapons. But, as practice shows: only one department of shotguns and rifles brings in a quarter of the revenue of a hunting and fishing store. One of the advantages of an enterprise based on such a product range is the absence of seasonality; at any time of the year, fishermen and hunters need both fishing rods and cartridges. Therefore, you can make a choice in favor of the Trophy franchise at any time of the year without fear of a decline in sales.

In general, such a business is interesting for enthusiastic people who themselves like to actively relax in nature. Fishermen, hunters and just tourists understand how promising this area is and how impressive investments are justified. According to the representative of the network, Evgeny Ustyugov: “Our business provides an opportunity for self-expression, communication with people with similar interests, therefore our franchisees are most often accomplished entrepreneurs who want to do something for themselves, for the soul.”

In this material:

At first glance, it seems that fishing stores are a business that is far from high profits and great growth. Several questions arise here: How much income can the store bring? How high will the demand for the product be, are there enough consumers to form a customer flow? What is the seasonality of this type of product?

In fact, the answer to all these questions is very simple: fishing is one of the most favorite pastimes of the Russian male population, which means that they will become potential customers and create demand for the product. However, the fishing supply store franchise requires detailed study.

Target audience of the fishing store

This question is obvious, but in order to correctly design the business that a franchise provides, you need to thoroughly study the category of future consumers.

Fishing is an exciting activity that attracts a large audience of people. That is why opening a fishing store is promising and profitable business. It is important to know that:

• 25 million Russians are fishing enthusiasts, and this is no less than 17.6% of the total population of Russia;
• Among those who like to fish, the majority are men, but women also remain in the spotlight. Oddly enough, they make up at least 3% of all anglers;
• The age category can be different: from children to the elderly. The former and latter have a lot of free time to indulge in their favorite hobby. Middle-aged people have little of it, but even they carve out free time For fishing.

As a rule, the reason for the excitement around this activity is the excitement that lives in each of us. And although the casino business is in no way connected with the fishing store, they both focus on gambling people, and as we know, casino facilities are still very popular to this day.

Fishing store as a promising business

First of all, a promising store always has a well-thought-out structured customer service scheme. This factor largely influences the success of a business; it is the basis for prosperity. Some fishing store owners do not understand their business, but they know the needs of people, study the markets and thereby bring their business to colossal results. Therefore, the main condition in this area is to train personnel in all the intricacies of fishing. They will be able to advise the client and serve him at the highest level.

The next important factor that influences the future success of a fishing store is studying the market for offers in the field of fishing goods. Let's use the market capacity indicator. It lets us understand how busy the market is and whether it is possible to avoid competition in a particular area of ​​sales.

Market volume

For an approximate calculation, you need to take three variables: the population of your city, the percentage of the male population in the city (if there is data on a specific number, it is better to take it) and the average cost of one store customer per year (the figure is calculated based on the goods offered by the franchisor and the average cross-country ability, or take all the data directly).

1. To find out the potential number of buyers in your city, multiply the number of men in your city by 0.176 (the percentage of fishermen throughout Russia). The data is approximate, but based on it you can already say whether there is a sufficient number of target audience for a fishing store in your city or not.
2. Market capacity in rubles is based on average statistical data on the amount that an angler spends annually in a store. The cost of goods can vary greatly: from 10 rubles (bait) to 100 thousand rubles and more (motor boats). Therefore, it is best to calculate capacity based on accurate data from the franchisor. By multiplying the number of potential buyers by the average amount spent by a client in a fishing store, we obtain the capacity of the goods market in rubles.

Even if in your city there are several objects specializing in the sale of fishing tackle and equipment, the resulting figure will probably provide you and your competitors with a good profit, without causing serious damage to each other.

Fishing store franchise cost and return on investment

Any franchise requires a certain amount of investment. The price includes a lump sum fee (one-time), royalties (monthly or annual) and initial investment to open a store. With the first two data it is clear that each franchisor offers its own franchise for different conditions and accurately specifies the amount of the lump sum fee and royalty. But it remains unclear how much will have to be spent on opening the fishing store itself, and what items will be included in the cost estimate. We offer a sample list:

• rental of premises - from 20 thousand rubles per 30 sq.m (having your own real estate significantly reduces the monthly cost estimate);
• construction work (rented premises, as a rule, are not rebuilt, in this case construction work is kept to a minimum) - from 1.5 million rubles;
• finishing work according to the franchisor’s design project - from 250 thousand rubles;
• trade equipment - from 50 thousand rubles;
• registration of relevant documents - from 10 thousand rubles;
• staff work - from 100 thousand rubles;
• purchase of the first batch of goods - from 400 thousand rubles;
• utility bills (monthly) - from 25 thousand rubles;
• advertising fees to the franchisor - from 90 thousand rubles.

In general, investments in a fishing store reach 2-3 million rubles with minimal costs for preparing the premises for the opening of a fishing store. The payback period is on average 3-9 months. Profitability ranges from 15% or more.

But you don’t have to think about this data yourself; after all, a franchise involves acquiring a structured and fully thought-out business model.

Features of opening a fishing store

When choosing a simplified business option through a franchise, you need to take into account several important points. Having studied all these aspects of future activity, the franchisee will be able to avoid the pitfalls that are always present in any type of business.

Store location area

For great success you can place outlet in the form of a department in a large specialized market (for example, one that sells sports or hunting goods) or placed separately in that part of the city that is close to the road leading to the river, or the one most often used by fishermen.

In the first case, the benefit is in the form of large savings on the initial investment, but here you may lose some potential customers. Most consumers in shopping centers acquire Sports Equipment and other basic goods rather than small fishing supplies (consumables).

In the second case, costs may exceed 3 million rubles, which is not suitable for entrepreneurs with low solvency, but a separate store will pay off the investment faster. It can be placed in a place convenient for fishermen to create a large customer flow.

Staff

When considering candidates for sales positions, be sure to pay attention to people who have experience in fishing. The best option for a fishing store there will be the presence of specialists who are well versed in product brands, their purpose and benefits. For most franchisors specializing in fishing products, the selection of such personnel is the main condition for a successful partnership. Moreover, amateur fishermen will be able to quickly attract customers to the store through word of mouth.

Seasonality

Fishing does not depend much on the changing seasons. You can engage in such a hobby both in winter and summer. But for fishing in different time different types of equipment are required each year. Therefore, the assortment should include all types of fishing accessories.

In addition, seasonality still affects the flow of customers. For most men, fishing is just a hobby, which not everyone will agree to do in the cold winter at sub-zero temperatures, but in the summer this activity is gaining popularity. Therefore, it is best to start opening a store in the spring before fishermen actively prepare for the season.

Product range

There are three product groups in fishing stores:

• priority (main) goods - reels, fishing rods, spinning rods, etc. — 60% of income;
• consumables - bait, spoons, fishing line, groundbait, floats, hooks, etc. — 30% of income;
• additional (related) products - fishing equipment, boats, tents, books, etc. — 10% of income.

The first category is the main one, but the demand for it is low due to the longevity of the product. Such products are not purchased by fishermen every month or even every year. To increase demand for priority goods, it is necessary to constantly expand the circle of consumers. The franchisor will help his junior business partner in such matters as joint forces succeed.

Understanding the importance of all these points, having thoroughly studied the fishing market in his city, as well as the offers of franchisors, an entrepreneur will be able to open profitable store as part of a large network, receive protection from financial risks and develop successfully in this direction.

To independently select and compare businesses, we suggest using a simple search form: you can enter any name or amount of money that you are willing to invest in your own business.