Construction has always been, is and will be the most promising and profitable type entrepreneurial activity. That is why the idea of ​​creating your own is currently construction company comes to the mind of many businessmen.

Our article will tell you how to competently draw up a business plan for this.

Market analysis, selection of a specific field of activity

The construction industry is characterized by dynamic development, the emergence innovative technologies and modern ways of doing work. At the same time, this area is characterized by high competition and saturation of the entire segment itself, from finishing work to the construction of a turnkey building.

Those who want to join the construction niche and succeed in this industry need to draw up a clear and competent strategy for the enterprise. In this case, many nuances should be taken into account, among which, first of all, it is worth highlighting the competitiveness of the organization, the use modern technologies And innovative equipment, as well as the specifics and demand for certain construction works in the relevant market.

A construction company that is preparing to enter the market and remain competitive throughout its existence must offer a wide range of services in the industry, ranging from the creation of individual projects to a full range of finishing works.

You can, of course, focus on a specific type of construction activity, but the entrepreneur must understand that this will significantly narrow the circle of his potential clients. That is why the best option is to create a multidisciplinary organization, which can specialize in several areas:

• Development and implementation of standard and individual projects;
• Adaptation of typical solutions;
• Construction of commercial buildings, cottages, residential buildings and other facilities;
• Repair of country houses, apartments, office and other premises.

In any case, before starting to draw up a business plan, it is necessary to carefully analyze the already existing market for construction services in a particular region. It makes sense to study supply and demand, average prices for work performed, and also approximately calculate the payback of the project, so as not to subsequently face bankruptcy of the construction organization.

Cost calculation

Any business requires start-up capital, which will be needed to implement the project. It is important to take into account all aspects in order to avoid later unplanned costs. So, the initial investment may include the following expense items:

• Rent of premises for office and construction equipment;
• or ;
• Purchase of construction equipment and inventory (here you can consider an option such as leasing);
• Advertising construction company and employee salaries.

In addition to the main costs, it is worth understanding that a construction company also requires variable costs that relate to payment utilities, rent and purchase of consumable construction materials.

Costs for wages employees will be about 50,000 rubles per month per person, while for the implementation of specific projects you can attract highly specialized specialists with whom you can work on a contractual basis. This will make it possible to clearly regulate the ratio of work performed and wages to employees. The main staff of employees, as a rule, works remotely, which means that a manager and a specialist who is responsible for communication with clients must be present in the office, which makes it possible to rent a small room.

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Required documents, licenses, permits

The process of creating your own construction company can be divided into three stages:

1. Registration of a legal entity and preparation of all necessary documents.
2. Obtaining opinions and permitting documents.
3. Drawing up a business plan.

At the first stage, the future entrepreneur must determine the form of private ownership within which the construction organization will operate. The best option- This individual entrepreneur(IE) or Limited Liability Company (LLC). You should order custom printing and standard forms at the same time. Don’t forget about a commercial account and registration with the tax authorities.

Entrepreneurs often believe that in order to carry out commercial activities in the construction industry, it is necessary to obtain special permission from SROs (self-regulatory organizations). However, this is not always necessary. To operate a construction company, the following permits and licenses will be required:

• Self-regulatory organizations– this is not an admission, not a license, or even a permit. This is the status of a construction company, on the basis of which permission can be obtained to provide certain types of construction work, usually associated with increased risk. SRO may be needed for the construction of the following structures:
  • Buildings and structures, the total area of ​​which does not exceed 1500 square meters. m.
  • Residential buildings intended for single-family residences.
  • Residential block houses in which the number of blocks does not exceed 10.
  • 3-story buildings.
• Construction permit. Without this document it is impossible to begin any type of construction work. You can obtain it from local governments with the participation of the head of the municipality and the chief architect of the city or district. It is worth noting that this document is inexpensive.
• License for design of buildings and structures. This permit is necessary for those entrepreneurs and legal entities who do not have a legal education intended to provide design services.
• Permit for engineering surveys under construction. This document is for all types of engineering work at all stages of construction.

In order to collect all the necessary documents and obtain state registration as quickly as possible, it is enough to contact a specialized company that deals with the registration of legal entities. You can save money and deal with bureaucracy on your own.

To learn how to open your own construction organization, watch the following video:

Required Personnel

Correct and competent selection of personnel is of fundamental importance, because the competitiveness and profitability of the entire enterprise depends on these people. The speed and quality of work performed depends on the qualifications of employees, which is why the selection of personnel should be approached with particular scrupulousness.

The construction company must establish cooperation with specialists in the following industries:

• Architecture and design;
• Construction, repair and finishing works;
• Programming and design;
• Jurisprudence, Accounting and taxation.

Permanent employees are able to select specialists in their field and monitor the work they perform. During times of seasonal unemployment, they can develop standard projects and implement them.

In order to save money, it is allowed to hire highly specialized specialists on a contractual basis, thereby reducing the cost of permanent wages. Such specific industries include geodetic, geological and design work, as well as the delivery and lifting of oversized cargo. It would be advisable to recruit a certain number of workers who specialize in a wide area: electrician, plumber, plasterer and painter. It is important to have a foreman who will monitor the actions and quality of the work performed.

Among other employees whose presence in a construction organization is mandatory, it is worth highlighting a manager who will specialize in working with clients, an accountant and a specialist in the field of law, as well as a director of the enterprise and an architect.

To carry out any type of construction work, you should choose responsible and trusted specialists who perform their duties efficiently and conscientiously. Special attention should be paid to the necessary configuration of construction tools and equipment.

Marketing plan

Creating a customer base and its constant expansion is the main task facing a developing construction company. It is worth understanding that customers can be not only private individuals. Municipal and government bodies, law firms, trade organizations etc. - all of them can act as potential clients of construction companies.

Before covering the main categories of construction marketing, it is worth determining what small and large enterprises have significant differences in the field of advertising campaigns.

So, for a small enterprise specializing in construction, it is enough:

• Creating standard ads in print media, online publications, advertising via the Internet, as well as leaflets and business cards;
• Distribution of booklets among specialized partner companies;
• Speeches at conferences with company presentations.

If we're talking about about large enterprises in the construction industry, it is worth considering participation in tenders. How it works? Some kind of large organization N, who has certain organizational skills, takes part in the tender and wins it. Then it hires various companies to cooperate in the construction of a particular facility, with one company doing the foundation, the second specializing in geological and geodetic work, the third performing all types of finishing work, etc.

In any case, you can use everything to find potential clients. possible ways, from printed publications to participation in tenders. In the future, the quality of the work performed and their reasonable price will work for the company, providing more and more new customers.

Enterprise profitability and payback period

The profitability of an average construction company is calculated based on the following indicators:

• Monthly costs for salaries of permanent employees and utilities;
• Office space rental;
• Business services (taxes and other deductions).

When working with third-party organizations, a construction company must indicate its percentage of the revenue that it will receive as a result of the work performed. Subject to competent business management and an optimal number of permanent staff, it can be argued that a construction company is a profitable business. Experts and experienced entrepreneurs are inclined to believe that the creation own business in the construction industry pays for itself within one year, which is a very positive factor for future businessmen.

Do not forget that currently there are a lot of proposals for the implementation of a ready-made construction business. Of course this is expensive pleasure, but a competent approach and timely optimization of production will help to soon recoup all costs and reach the company’s net profit. On top of everything else, already ready business, as a rule, consists of an organizational strategy and a competent marketing campaign, which greatly facilitates the task of an entrepreneur.

At any time, construction will be a popular service, the demand for which is growing every day. As in all other investment projects, this will have its own characteristics and nuances, so at the initial stage important task will be drawing up a competent business plan for a construction company. Let's study the main points that will help you understand the essence of the issue and understand whether it is worth opening such a business. We will also indicate how much money will be required to open a small construction company.

The first thing worth noting is that this line of business is characterized by very high competition. You need to remember that the slightest mistake can cost the construction company big financial losses. This market is quite tough and requires a lot of investment both in terms of finances and time.

The construction business can rightfully be called the most rated area of ​​activity. This direction will be truly profitable and promising, but to succeed you will have to make an effort. At the initial stage, you will need to decide on the category of construction:

• civil Engineering;
• industrial engineering;
• road construction.

In order to choose the appropriate direction of construction, it is necessary to carefully analyze the market. It is important to understand that in the second two areas there will be much less competition. However, by carrying out civil construction, a businessman has the opportunity to provide himself with large profits.

Considering the civil construction market, we can say that in Lately There is a real trend towards a decrease in the level of demand for apartments in multi-storey buildings. At the same time, the popularity of private houses is growing. In most cases, these are small cottages that can be classified as economy class and middle class.

Modern young people prefer not to buy ready-made houses, and do the construction yourself. This allows them to satisfy their tastes and requirements as much as possible. Orders for the construction of houses are transferred to private construction companies. In this regard, a very relevant idea would be the low-rise construction of private houses as a business. Will this business be profitable? As big as small Building bussiness is highly profitable. Of course, sometimes there are periods of decreased demand for services, however, with proper management, a flock of business owners will not encounter a problem.

Low-rise construction is characterized by lower risks, in contrast to large-scale civil construction. This is an excellent option for the initial stage of entrepreneurial activity. Starting his activity with low-rise construction, the love of a businessman can expand the business and cover other areas. The only nuance that you will have to deal with is the seasonal factor. In winter, the number of orders for low-rise construction decreases.

The main advantage of the construction business is its profitability, which ranges from 50 to 70%. This means that investments in an investment project will pay off in a very short time, within a year they will increase significantly. It's really profitable and profitable business, however, it is important to understand that possible problems and pitfalls await you.

When talking about possible problems, it is necessary to correlate the capabilities and desires of a businessman. Get ready for the fact that a business in the construction sector will require significant investments at the start, especially if you want to open a serious construction company. When opening your own construction company, it is not recommended to immediately cover most of the market, that is, work in several directions. Make a step-by-step plan for implementing your activities and strictly follow it. It is better not to take on many orders at once if you know that you will not be able to complete them using the production capacity that you have at your disposal.

The construction business is gaining momentum every year, which is associated with increasing demand for housing and improving economic factors. Therefore, the business idea of ​​opening a construction company is relevant and can be implemented in fairly favorable conditions. We will talk about where to start and how to correctly draw up a business plan for a construction company in this article.

In order to understand how profitable this direction is, let's analyze the prospects and relevance of this idea. What features does this area of ​​business take into account?

Capital investments, with proper planning, can pay off within a few months. And the development prospects for this industry are truly limitless.

In order to realize the idea of ​​opening a construction company, you can go in two directions:

1. Purchase a ready-made business.
2. Create a company yourself.

The first option has its advantages due to the fact that you no longer need to spend time and money on registering a business or obtaining permits. Those who have encountered this bureaucratic red tape know firsthand how much time and effort it takes.

Also important is the company’s already selected personnel and established sales channels.

But there are also a number of disadvantages to this option. If the business was unprofitable and the wrong marketing technologies were implemented, then it will be difficult to bring the enterprise to the proper level of development. In this regard, it is much easier to create a company from the very beginning.

In addition, in the business related to construction and repair services, it is very great importance has the company's reputation. When purchasing a ready-made company, you will have to rely on the already created image of your predecessors. If he is not good enough, you will have to spend a lot of time, effort and money on promoting the company, creating a positive reputation, etc.

Pros and cons of a business idea

Despite the prospects for the development of this business, the idea itself has its pros and cons, which are worth knowing before embarking on the implementation stage of entrepreneurial activity.

Pros:

• Small investment. In order to register a company, purchasing the necessary equipment does not require large investments. It is possible to develop and increase the company's turnover already in the process of its implementation.
• High demand. Today this niche is one of the most in demand. The services of professional builders are needed by physical and legal entities, small and big business. Therefore, with proper marketing planning and high quality of services provided, you can quickly achieve payback for the company and a good income.
• Business development prospects. Your firm may not be limited by the geographic location of a city or region. With proper development, over time you can open branches in other regions, which will allow you to reach a completely different level of business.
• Opportunity to make a good profit. Standard profitability, in the absence of force majeure situations, ranges from 50 to 70%.

Minuses:

• High competition. This factor logically follows from high demand. The higher the demand in the market, the greater the supply.
• Financial risks associated with the unstable economic situation in the country.
• Difficulty entering the market. Given the high competition, much attention will need to be paid to the stage of service promotion.

Employees play a big role in this business. The profit of the company will largely depend on their qualifications and professionalism. When hiring employees, it is very important to analyze their experience, skill level, potential for development, etc.

With a good team and experienced builders, you will quickly be able to reach high level development and earn an excellent reputation in the city. A good option To start such a business, you need experience in other construction companies. This will allow you to see the situation from the inside, analyzing its strengths and weak sides.

In addition, working as a subcontractor will teach you to understand the qualifications of personnel and the competent distribution of labor and material resources.

In what direction should we develop?

Having decided to enter the market offering construction services, it is important to understand the target audience. This parameter allows you to determine not only competitive advantages, but also to draw up a financial plan for the company’s development.

Construction business can be implemented in several directions:

• provision of services in the field of civil engineering, repair;
• road construction;
• industrial construction of buildings.

Each of these areas will require a different amount of investment, personnel, constituent documents etc.

The main services of a construction company include the following types of work:

• construction of houses;
• renovation of apartments;
• dismantling and installation;
• construction of garages, bathhouses, warehouses, etc.

Additionally, to increase income and expand the range of services, you can rent out construction equipment, sell materials, train staff, etc.

As you can see, development prospects and opportunities for obtaining additional income This type of business has a lot.

In order to implement this type of business, you must adhere to the following algorithm of actions:

1. Determine the company format.
2. Make a business plan.
3. Preparation of registration documents.
4. Promoting the company and finding clients.
5. Project implementation.

The Importance of Writing a Business Plan

The stage of implementing a business idea is always preceded by a planning stage. Without competent market analysis, competitive advantages, studying the target audience and strategic planning, you will not be able to achieve the desired result.

All these aspects are written down in the business plan and help to understand the direction of business development, taking into account the strengths and weaknesses of the project.

Proper planning will help you avoid mistakes, anticipate difficulties and calculate the point of profitability.

Also, having ready plan business development, it will be easier to attract investors and business partners, justifying the feasibility and relevance of the idea.

Organizational plan

Business registration

To open your own construction company, first you will have to obtain permission for the appropriate type of activity and register a private enterprise.

Each construction company must have the following package of documents:

• Certificate of state registration;
• A document confirming tax registration;
• Company Charter;
• printing and statistical codes.

For companies providing specialized services to the business sector, industrial enterprises, road services, etc., it is necessary to additionally obtain the appropriate permit:

• building permit;
• license to carry out engineering work;
• permission to design buildings and structures.

This type of activity requires obtaining several licenses.

One of the key documents is the SRO. This is permission to perform services associated with increased risk.

If you do not plan to build buildings over three floors, then obtaining an SRO is not required.

Also, this document does not need to be drawn up if the activity is related to the construction of block houses with an area of ​​less than 1.5 thousand square meters. That is, for an ordinary construction company that will be engaged in the construction of private houses and finishing work, obtaining an SRO is not necessary.

One of the biggest expenses in this business is the purchase of equipment.

Before making a list necessary equipment and equipment, determine the format of the business, the number of work shifts, etc.

If the initial investment does not allow you to fully purchase a professional set of equipment, tools and equipment, then you can resort to leasing.

Unlike a bank loan, this service allows you to use property on a long-term basis with the right to purchase it. By the way, in the future, when business development is already at a high level, you yourself can provide rental or leasing services to other start-up companies.

There is no need to invest a lot of money in purchasing equipment that you will need occasionally. It is much more profitable to pay daily rent by renting equipment for a specific project.

For a large company that plans to engage in construction and repair work private sector, you will need the following list of equipment:

• tap;
• concrete mixers;
• lift or CMU;
• tools;
• hammer drills;
• chainsaws;
• drills;
• hammers;
• special clothing for workers.

Without qualified personnel in this business, it is difficult to count on profitability and profitability. Therefore, great attention must be paid to the search and selection of personnel.

The composition of the personnel may vary significantly in their functional responsibilities. It depends on the format of the activity, its specifics, etc.

Below we present a standard set of employees for a construction company:

• workers and builders;
• foreman (foreman);
• accountant;
• Purchasing Manager;
• service promotion and customer relations manager;
• HR inspector;
• lawyer;
• architect;
• director.

The number of personnel determines the scale of business activity.

If you plan to develop a business in the field of providing finishing services, then you will have to increase your staff with more specialists in this field (plasterers, masons, plumbers, electricians, painters, carpenters, etc.).

In order to obtain a license to provide construction work, please note that at least 50% of total number construction staff must have higher specialized education.

For effective productive work, it is important to provide workers with all the necessary tools and materials.

To provide high-quality services and to avoid production delays, it is important to systematically carry out technical inspection of equipment and inventory, check its serviceability and suitability for work.

Do not purchase cheap equipment - this will reduce not only the productivity and quality of services, but also the profitability of the business, since large resources will have to be spent on repairs and replacement of equipment.

Selecting a room

To work, you need a small office where the administration, accountant, and lawyer will be located. Keep in mind that during the implementation of the project, you will have to negotiate with customers and discuss projects.

Therefore, when choosing a room, consider that it has space for a meeting room.

As for the location of the office, there are no special recommendations. You don’t have to spend a lot of money on renting premises in the city center, but you need to take care of transport accessibility.

Marketing plan

To achieve profitability and good income, it is very important to earn a positive reputation in this area and attract regular customers.

There are several options for attracting clients:

• the beginning of construction with the subsequent sale of apartments;
• active advertising in the media, via the Internet;
• participation in partnership programs with hardware stores;
• attracting clients after winning a government tender.

Be sure to create your own website where you will be presented full list services, service cost calculator, administration contact numbers, consultation opportunities, etc.

A good website is a kind of business card that indicates the high level of the company and its reliability.

Video. How to open a construction company from scratch

Financial plan

Here we present only an approximate cost plan, since each company, depending on the scale and geographical location, will require its own costs.

• purchase of equipment – ​​1 million rubles;
• advertising – 100 thousand rubles monthly;
• unforeseen expenses - 100 thousand rubles
• salary for staff (15 people) - 500 thousand rubles;
• office rent – ​​50 thousand rubles.

Now let's calculate the payback of this project.

Standard in this area good indicator is a profitability of 10-15%. If you reach this target after 5-6 months, this will indicate that all aspects (marketing, organization, planning) are built correctly.

With the worsening economic situation in the country, businessmen note a decrease in profitability in this sector. Today the average figure fluctuates between 7-9%.

Remember that profitability will directly depend on the qualifications of the staff, the number of clients and the amount of costs. If you do not achieve the average planned indicator, then analyze which of the factors does not “work”.

Risks and opportunities

At the planning stage, it is very important to perform a SWOT analysis, which will allow you to see the strengths and weaknesses of the project, threats and development opportunities.

The main risks of the construction business include:

• high competition;
• unqualified personnel;
• lack of orders;
• rising prices for building materials.

Take a close look at this list. There are points in it that you cannot influence. For example, a high level of competition and high prices for building materials are not within your area of ​​competence. But as for the low level of qualifications of the staff, the lack of orders - these are already factors that you can influence.

That is why it is important to draw up a competent business plan that will become step by step guide and will allow you to clearly see the prospects for development, the size of the expected profit, and the profitability of the business.

Video. How to develop a construction company

A ready-made business plan for a construction company that will help you calculate not only the costs of opening it, but also the expected profit and payback period.

Capital investments in a construction company: 14,600,000 rubles
Payback period: 18-30 months
Profitability level: 25-30%

At any time, construction will be a popular service, the demand for which is growing every year.

But, as in any other business, there are some nuances here, so at the first stage it is important to draw up a competent one.

And to draw up this important document, you can use the services of experienced economists and lawyers, but it would still be more correct to try to understand all the points yourself.

Of course, it is necessary to turn to specialists, since the construction business, in addition to its profitability, is also characterized by high and rather fierce competition, so the slightest mistake will cost you a lot of money.

Construction company business plan: project planning

Any business plan for a construction company begins with planning.

At this stage, you need to decide on the goals and types of work that you will provide, as well as how you will promote your business in order to find clients.

Summary

And it will be about two and a half years.

But this period may well be reduced to one and a half years if most of the orders fall in the spring and summer, when the population prefers to make repairs.

The approximate level of profitability is 25-30%.

But, unfortunately, in winter it can decrease to 15%.

This is due to the fact that during this season the number of orders decreases.

How to run a construction business correctly and what are the responsibilities of the company owner,

explained in the video:

Risks and difficulties of the construction business

In addition to the financial calculations that you will include in the business plan of a construction company, you also need to calculate possible risks.

So these include:

• high level of competition;
• unqualified personnel and human factor;
• rising prices for building materials and equipment;
• lack of orders;
• tricks of competitors.

The construction business is a fairly profitable, but at the same time complex business that requires colossal returns not only from the owner, but also from the workers themselves.

After all, it is their work that will determine whether clients are satisfied or not.

But still correctly composed construction company business plan is already half the key to success.

And then you can not only return the invested funds, but also increase them.

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Opening your own construction company involves certain nuances. Some of them will be discussed in this article.

In general, the construction and repair business is very diverse. To narrow the subject of consideration, we will take out of the scope of the article a large construction business and numerous specialized enterprises. Here we will talk about the most widespread areas of construction activity and the organization of a small construction enterprise.

The construction industry itself is one of the oldest. Compare with the age of humanity. And no matter what twists and turns of history occur, it has always remained a popular and in-demand type of service. With a thoughtful approach it is usually profitable business . The approach is conveniently reflected in the business plan of a construction company. In addition, this form is generally recognized and can be in demand when obtaining loans or attracting investors.

Characteristic features of the business

To understand the essence of the industry, it is necessary to conduct a small analysis of it. Select from the general array characteristics, divide into groups, etc. We will not dive deep into the history of the issue. The current stage of development of the industry is characterized by the explosive emergence of new materials, equipment, technologies, concepts and views on construction problems. They have not yet fully formed and therefore it makes no sense to talk about some kind of final awareness. The world is at the stage of forming concepts; most likely, there is a tendency towards “multipolarity” in everything, including in the construction industry.

Classification

Construction companies can be conveniently divided into:

• repair and construction company (construction and repair of various building structures);
• repair and finishing company (interior repair and finishing);
• specialized company (construction of specialized structures - swimming pools, storage facilities, etc.);
• universal company.

It is possible to conveniently distinguish companies by size:

• large (with permanent staff, own equipment, offices, etc.);
• medium (small enterprises mainly with hired staff and equipment for the facility);
• small (individual master, small teams of “shabashniks”).

In addition, at the present stage of development, two categories of companies can be distinguished:

1. Companies engaged in custom construction;
2. Companies offering new developments.

This gradation is possible due to the following laws.

There is a sharp emergence of new technologies on the market. In the social sphere, the emergence of new concepts of the way of life (income from rent, several dwellings, the organization of living space itself, in production a significant change in technological chains and, accordingly, requirements for facilities for locating production, etc.). This requires the latest developments and technologies.

On the other side social sphere very inert and has a large share of conservatism. Therefore (purely evaluative categories, no one has conducted research on this matter) approximately half of clients prefer traditional construction and time-tested renovation. Of course, modern materials are used, but this affects the concepts of construction and way of life in the most minimal way.

Having determined the main idea, you can optimize costs, significantly reducing costs. This also applies to the promotion of the company on the market, i.e. marketing part of a construction company’s business plan.

Construction company services

Typically, the standard set of services of a universal construction company includes:

• carrying out survey work;
• carrying out design work;
• construction work of any complexity;
• repair work of any complexity.

Companies try to include as wide a range of services as possible in their list of works. And construction apartment building, and the construction of cottages, and the construction of various specialized structures. This approach makes sense in terms of inclusion in activities, but for advertising purposes it is not always justified. Many people prefer narrow specialists to jacks of all trades.

Equipment and premises

It all depends on the format of the company. General recommendations to the equipment as follows. If you expect to use the equipment frequently, then it is better to purchase it. Otherwise, you can use the equipment for rent. Renting, in addition, will eliminate the need to maintain complex equipment. It is not necessary to purchase equipment immediately; there are, for example, leasing options (in fact, a loan secured by the purchased equipment).

It's the same story with the premises. If there is equipment, then premises for its storage and maintenance are correspondingly required. You can work with building materials from the warehouse, or if necessary and in large volumes, you should organize your own.

Points of sale

One of the sales points is the company's head office. The more elite the projects are proposed, the better the office should be decorated. Although in most cases, for small construction firms, a small room anywhere with appropriate equipment for the services offered (furniture, a computer for displaying projects, a room for meetings and negotiations, etc., depending on the format of the company) is sufficient.

The next point of sale is the Internet. For a large company, it is desirable to have its own website. For very small ones, advertisements on thematic forums with the possibility of feedback are also suitable.

Agents and other companies can also be points of sale.

Documentation

No licensing is required to build a residential building. You can choose the form of organization of the enterprise, either individual entrepreneur or corporatization. For small companies, in the vast majority of cases, an individual entrepreneur is sufficient.

A standard package of documents will be required:

• constituent documents (depending on the form of ownership);
• external documents (contracts, leases, etc.);
• internal documentation (the list of documents can be very significant, divided into organizational documentation and analytical: sales, profits, cost, etc. in various sections).

In addition, certain activities may require additional documents:

• SRO (self-regulatory organizations) - for the construction of buildings with more than 3 floors, an area of ​​more than 1,500 square meters and a number of other conditions;
• construction permit - obtained from local authorities when designing a construction project;
• design license – if you plan to provide design services;
• license for engineering surveys during construction - if relevant work is planned.

Download ready business plan construction company, current for 2019, you can from our trusted partners "Biplane". Download link.

Staff

Selected depending on the format of the company. In most cases, it is convenient to divide into permanent and temporary.

Permanent personnel are management, company specialists, professional craftsmen, as well as people who are constantly in demand in the specific activities of the enterprise.

Temporary – personnel who are selected for the facility. Here you can recruit a team of general workers, but it is advisable to place a competent foreman over them. Since the promotion of a company in the market largely depends on the quality of work. Constantly poor quality will sooner or later lead to financial instability. In this regard, miracles do not happen, unless all competitors have the same low quality.

It is recommended that staff be paid on a piece-rate basis in order to motivate them to achieve the final result. A permanent component is necessary for key specialists to retain them in the company. It is advisable to focus the piecework component on the final result and not only in terms of deadlines, but also in terms of a number of other indicators. On this moment Several programs for calculating salaries and setting bonuses based on criteria are presented. There is an interesting calculation program, focused not only on individual indicators, but also on the overall work of the team as a whole - it provides financial incentives to unite the team into a single whole and focuses on joint problem solving.

Competition

Quite a lot has been said about competition in this area. The situation as a whole is such that in traditional construction the competition is quite high. In the specialized sector it is somewhat lower, but usually the demand there is lower and the requirements for the enterprise are higher, which means the initial costs are higher. Anyway a high-quality construction company with a staff of professional specialists is always in demand on the market.

In innovative construction, competition is somewhat lower. And taking into account the fact that innovations in the construction industry arise almost every day, it is enough to simply find an area with very low competition at the moment. But here the problem arises in convincing the client that he needs it.

A few general notes

It may be enough to analyze the supply and demand market to develop your own business proposal. But there is a possibility of miscalculation here.

For sample. At this stage of development in our country, one can identify such a pattern. Some of our fellow citizens have savings and are trying to somehow save them, while the other part is trying to build a business on rent, i.e. . Hence, there is a demand for certain residential and non-residential real estate (apartments, offices, shops). So far this is in demand, but clearly this model cannot last long. Therefore, focusing, say, on the construction of exclusively business centers means laying down certain risks for the future.

(Non-believers can be reminded of the Soviet Union, whose adherents waved it aside - it will stand forever, like the third Rome. But the eternal City not the same as an eternal empire. So here, too, usually for those who do not want to analyze - the collapse comes unexpectedly.)

Marketing

Marketing for a construction company depends solely on its goals. In any case, there should be one. In the modern services market, service monopolists may not be engaged in marketing only for one reason or another. Indeed, for Gazprom the marketing component is not of decisive importance. Whether he advertises or not, they will still buy gas from him at the prices they set.

Marketing involves advertising and working with clients. In terms of advertising for small companies Announcements, mailings, online promotion, outdoor advertising are sufficient. For large companies, a separate, well-developed advertising plan is desirable.

In terms of working with clients:

• system of discounts and bonuses;
• various preferences for regular customers;
• working with agents.

The marketing plan should include an analysis of the effectiveness of the tools themselves for promoting a business on the market. That is, efficiency advertising companies, agent returns, bonus effects, etc.

Financial plan

The final element of the business plan is the financial plan. The main goal of business projects is still to make a profit. IN financially the expenditure and revenue parts, reaching the payback point, the profitability of the project and some other indicators are reflected, depending on the specifics of the project, its implementation and further existence.

It doesn't make much sense to give specific calculations. Since the range of costs is practically from zero (repair of apartments by a team without an office, without complex equipment) to very decent amounts. Profitability and profitability are also different. It is impossible to provide any relatively standard calculation.

For example, a construction company, an individual entrepreneur, is engaged in minor apartment repairs (wallpapering, laying linoleum, laminate, tiles), there are no additional workers. There is no office or storage space. Searching for clients based on recommendations.

In this case, the expense part comes down to the costs of registering an enterprise, paying taxes and purchasing some tools. Materials are provided by the customer. Conventionally, expenses are 5-20 thousand rubles.

The estimated income of similar companies is 10-100 thousand per month. But business is quite unstable. It makes no sense to calculate the payback period of investments. Usually in such projects it pays off even before opening, i.e. They start working by agreeing on the first object.

Another example. Average construction company. Renovation of apartments, offices. A couple of permanent employees, an office, hired repair teams, freight transport, advertising expenses.

It should be taken into account that in the realities of our country, in order to obtain a contract for large projects, a kickback should be included in the expenditure part. According to some estimates, up to 10% of the contract amount. Materials are not included in the costs for the assessment; it is considered that the customer pays for them in advance (30% is a common practice).

The income part is also unstable: from 0 to 1.5-2.0 million per month. The payback period ranges from 1 to 3 years.