The flower business seems attractive to many aspiring entrepreneurs. In order to start earning money, you need very little starting capital. And income during the holidays can be impressive. However, everything seems simple at first glance. The flower business requires a lot of time and effort. And for the business to really be profitable, it is also necessary to understand the plants offered.

The basic principle

People most often enter a flower shop in a good mood. The task of a business owner is not only to maintain a positive mood of the client, but also to nourish it. Flowers in the salon should always have an attractive aroma and appearance. The seller must be friendly with the client. The ability to attract a buyer is a good trait. You need to be able to guess consumer desires and recommend to the buyer the most suitable bouquet for a particular occasion.

The flower business is graceful and sophisticated. There's no room here bad mood and unkind treatment. If an entrepreneur behaves correctly, he can also earn good money. The markup on flowers is usually 90-150%. And to open a small store you will need no more than 7,000 USD. e. You can quickly develop a flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money from flowers. It could be a small flower stall on the street, a small shop, a real boutique, or an online flower shop. All four business formats have their advantages and disadvantages. Let's try to figure them out.

Flower pavilion on the street

Small stalls or pavilions with flowers can be found near almost every metro station, in passages and on crowded streets. The disadvantage of this format of running your business is the huge competition. Two sellers can be just a meter apart. But there will always be plenty of clients. After all, you usually have to work in this format where there is always a huge flow of people. It is not always possible to acquire regular customers. At the same time, flowers sell well not only on weekends and holidays, but also on weekdays. The main segment is young people who are in a hurry to go on a date. Based on this, you can place a flower pavilion near a small square or park. After all, this is where you can most often meet lovers.

Requires a little effort if necessary to open flower business from scratch. Feedback from entrepreneurs shows that everything preparatory work take no more than a month. All you need to do is agree to rent a place, find flower suppliers and purchase a tent or pavilion. Here you should definitely take into account the choice of place where the sale will take place. If you have to sell flowers on the street, preference should be given to a heated pavilion. Otherwise, the flower business will turn into a seasonal one. In harsh winters, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.

It is worth remembering that flowers are a product that very quickly loses its attractiveness. Therefore, the trade pavilion can stand for quite a long time if the entrepreneur ensures good turnover. How more people will pass by point of sale, all the better. And it’s worth starting work on the eve of the holidays. Sales will be greatest at this time. Then people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run advertising. During the first month of work, let the hired employee distribute leaflets to passersby with detailed information About Store.

Full florist shop

This option is suitable for those entrepreneurs who have a starting capital of at least 7,000 USD. e. It is worth choosing a room with an area of ​​at least 30 m2. How more space will be on the sales floor, the better. This allows us to significantly expand our product range. Additionally, you can offer customers flowers in pots, artificial decor, and related materials for caring for garden plants. The larger the range of products, the more income the flower business will generate. Feedback from owners shows that buyers come for one plant, but take away much more goods.

If one salesperson can work in a pavilion, then there should be several in the store. One specialist should be responsible for arranging bouquets. This could be a trained employee who has innovative thinking. Both ready-made bouquets for sale and made to order can be created. The most popular segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for the banquet hall. Additionally, you can create a catalog with works completed previously. The client, upon coming to the store, will be able to choose the most suitable option.

Opening a flower business in a store format will require some effort and financial costs. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You shouldn’t open a store if there is already a similar one a hundred meters away. People will certainly turn to a florist who works longer.

Florist boutique

Most interesting ideas flower business are associated with the opening of a florist boutique. Everything here must be perfect. This is not only the arrangement of flowers in the room, but also the design of the interior itself, the appearance of sales consultants, a catalog for selecting products, etc. A ready-made flower business will generate huge income if the boutique is located in a big city. This format is not entirely suitable for the provinces. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that finished work it will also cost a lot. Only a few are willing to pay an impressive amount of money for a perishable product. IN small town It will be unprofitable to work according to this principle.

In order to open a florist boutique, you need to have a starting capital of at least 20,000 USD. e. To work, you will have to rent a large premises. The sales area must be at least 60 m2. For a business to be truly profitable, you need to carefully select employees. To work in a boutique you will need: an administrator, an accountant, several florists, sales consultants and a cleaner. If everything is organized correctly, it will bring in about 3000 USD per month. e. net income of the flower business. Owner reviews show that this is enough for the investment to pay off within a year of fruitful work.

Entrepreneurs who have a flower boutique can reach corporate clients. In this case, the income will increase by an order of magnitude. Just decorating a banquet hall for a wedding can replace a week of work in a simple flower shop. All you need is to establish connections with restaurants that regularly host events. In the future, the flower business can be expanded. A chain of boutiques in a big city will bring really good profits.

Online flower shop

With the development of information technology, more and more businessmen are abandoning the traditional way of running their own business. The floristry industry is no exception. Several flower shops are already successfully operating, offering their products in real time. Today, the bouquet delivery service is in great demand. This is due to an acute lack of time. People are constantly in a hurry to get somewhere. And some are just lazy once again go out to the store. You can place your order in advance using your home or office computer.

This type of flower business is the least expensive. Where to begin? First of all, you need to choose a room in which flowers will be stored for future bouquets. This can be a room with an area of ​​10 m2. An important point is the room temperature. In order for plants to live longer, the air temperature should be no more than 18 degrees Celsius.

Potential customers will be able to place an order via the Internet. Without your own website, you cannot start a flower business from scratch. Feedback from entrepreneurs shows that the portal should be colorful. Only in this case can it attract a large number of visitors. You should entrust the creation of an Internet resource to a real professional. You can find many interesting offers to create any website for a minimal price. You shouldn't trust them. It’s better to contact a good web studio that has been working on the market for several years. For a high-quality website you will have to pay about 1500 USD. e. This is the largest expense item. Next, the entrepreneur only needs to purchase flowers to create bouquets and begin work.

Equipment for a flower shop

First of all, you will need high-quality furniture on which vases with flowers and ready-made bouquets will stand. There are special companies that offer commercial equipment for various types business. It is worth remembering that starting a flower business involves attracting large number visitors. And you can interest people only with a colorful interior and professionalism of sellers. The highlight of a retail space can be designer shelves with flowers. It is better to entrust the manufacture of furniture for a store creative person or a team of professionals.

It is worth remembering that cut flowers have a limited shelf life. To extend their life, you will need to purchase special refrigerators and freezers. You can buy a budget option - an industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in a flower shop should be located in a storage area hidden from visitors. People prefer to think that the rose came on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special conditions storage

Flower shop specialists

The personnel issue in the flower industry is quite acute. Personnel selection should be given special attention. How quickly the investment can pay off depends on the professionalism of the sellers. Only people with unconventional thinking and developed imagination. In addition, employees must have certain skills and knowledge in caring for various plants. The seller not only creates custom-made designer bouquets, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.

You can get a special education through floristry courses. They are carried out in almost any big city. The necessary information can also be found in real time. But a certificate indicating that a person has completed a course does not guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.

Selling ability is another one. positive quality specialist working in a flower shop. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only is the standard rate per working day established, but also the percentage of products sold. The employee will want to sell more to get more money for your work.

A flower business from scratch should be started not only by selecting qualified florists and sellers. You will also need an accountant and an administrator. If this is an online store, you cannot do without a courier and driver. The main qualities of any employee should be decency and honesty. An entrepreneur must also behave kindly towards workers. Mutual understanding between worker and employer is the key to successful business in any field.

Choosing an assortment

Depending on what format of work was chosen by the entrepreneur, it is worth choosing an assortment. First of all, any store, pavilion or boutique will display live cut plants. Without them, the flower business is impossible. Is it profitable to sell plants if there is no suitable place to store them? There will be a good income only if good trade turnover is ensured. Otherwise, there is no point in purchasing expensive cut roses, asters and lilies.

How to open a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. These are special organizations that purchase flowers in large wholesale abroad and organize delivery to their own warehouse. An entrepreneur has the opportunity to come here and choose the most suitable plants for sale. This type of cooperation can be beneficial for owners of small pavilions and shops. But owners of florist boutiques who plan to sell a large number of products should make a deal with foreign partners directly.

The assortment of a flower shop or boutique may not only include cut flowers or ready-made bouquets. Many buyers are interested in indoor plants. Such products should also be offered. The seller must know full information about a flower in a pot, as well as how to properly care for it. After all, many plants have an impressive price. And a flower can die in just a few days if it is placed in the wrong place or if you forget to water it several times.

Additionally, the flower shop can sell postcards, soft toys, special chemicals for plant care, fertilizers, decor, artificial bouquets, etc.

Special means against plant wilting

Even with high-quality refrigerators and freezers, flowers can fade quite quickly. This is due to the rapid proliferation of pathogenic bacteria in a humid environment. You can’t do without special chemicals to care for plants in a store environment. How to open a flower business without knowing about special probiotic powders? Initially, it is worth studying all the information about caring for plants, even if the work will be carried out by specially hired employees. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to care for flowers for a month.

In addition to probiotics, the store can use special mineral supplements, antibacterial agents, potassium permanganate, Aspirin, and lemon acid. However, you cannot overdo it when it comes to caring for plants. The problem is that all of the above remedies can kill the flower’s native immunity. After the buyer places the plant in regular tap water, it quickly wilts. Therefore, special chemicals can be offered to the client during sale. Moreover, the cost of the powders is very low.

Let's sum it up

So, how to start a flower business from scratch? To begin with, it’s worth making an action plan. We must remember the advantages and disadvantages. The markup on flowers is more than 100%. This allows you to earn good money in the first months. However, plants are perishable goods. In addition, experts note the seasonality of this type of business. Flowers sell well before the holidays and in the summer months. In winter it can be very difficult to earn money even to rent a room.

Where to start a flower business: how to open and register a flower shop, what is needed to open (advertising, equipment, associated costs), premises and location, assortment policy and the intricacies of purchasing goods.

 

This is not just business. Over time, it turns into a way of life. It fascinates, enchants, and captivates. How? Constant contact with nature. The permanent feeling that you bring a piece of beauty into the world and give joy to people. An activity filled with emotions. Those who once plunged into the flower business part with it only due to force majeure circumstances.

However, we will talk about the mentioned correct approach, which will allow you to get the maximum possible profit from trading such a complex product.

Procedure for opening a flower shop

Let's consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register individual entrepreneurs in accordance with 52.48.32 OKVED " Retail trade in flowers and other plants, seeds and fertilizers.” You have to choose a taxation system (UTII or simplified tax system).

After registering an enterprise, you must purchase cash machine, and also register the cash register with tax office. Self-registration will take about two weeks. It’s easier to use the service offered by cash register sellers. In this case, the registration process with the tax office will take a maximum of 3 days.

Mandatory documentation

At a retail outlet (regardless of its size), a package of documents must be present, and most of them must be available to customers. This includes:

• Permit to trade (obtained from the government in accordance with N 381-FZ).
• Conclusion of the SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

It is also preferable to keep the remaining documents (lease agreement, KKM registration certificate, cash register) at the point of sale. Sellers and florists must have medical records, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence and costs the business owner the cost of a photocopy. Most reputable suppliers undergo voluntary certification. All you have to do is take a copy from them when purchasing the product.

What do you need to open a flower business?

Advertising

on four sides. The box itself costs about $1000, but this is just the tip of the iceberg. The main expense is approval from the appropriate authority, which can cost $10 thousand (Moscow time). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Equipment for a flower shop

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do it “for yourself”. At the same time, there is no need to immediately turn to the “masters of cold”. First you need to build the “room” itself (more profitable). One side of the refrigerator should be “blank”. It's good if it's a wall. The rest are plastic “windows” made to individual measurements.

A door is required, or better yet several (depending on the size). After the chamber is built, a cassette split system or monoblock is installed in it (possibly when there is another “blind” wall). Together with all the work, the refrigeration chamber will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a typical air conditioner installation.

Flower stands and flowerpots are needed. Large chambers are usually equipped with shelves and glass vases. In tonars and small pavilions these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

The cost of a cash register varies from 9 to 15 thousand rubles.

Purchasing a cut for a small pavilion will cost about 40 thousand rubles (Moscow time). To completely fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, don't get too carried away color scheme, purchase universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: wire for gerberas, tape, adhesive tape, and a glue gun. Tools: pruning shears, scissors, floral knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or retail outlet may be located:

• In the tone. A small room on wheels. Essentially a car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unrealistic luck).
• On the ground floor of a residential building (first line only).
• In the mall.

The lowest rents are in shopping centers. Then - tonars and pavilions.

Separate line: online store. It is worth opening it with a fully established business. It cannot exist separately.

Territorial location of the flower shop (IMPORTANT!)

The “fate” of the business depends, quite a bit, on the correct choice of location for a room intended for a flower shop of any level.

The proximity to a metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main thread - highway. It gives a large flow.

If you choose a place on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need to be directed towards the center.

If the store is located near the metro, but there is no road nearby, you may not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will operate at full capacity, but this will take at least three years. Plus, you will have to constantly make financial investments in advertising, pay for a highly qualified florist and maintain the assortment at the proper level. This arrangement of a flower salon is too long a ruble.

There are nuances. Not every track guarantees a quick start. Purchasing power is reduced by 50% if the store is located:

• on highways, on the sides of which cars are prohibited from stopping.
• On a track with backups.
• Directly next to a public transport stop, where parking is also impossible.

"Pitfalls" of rent

If they refuse rental holidays, you should be wary. There can be no urgency. Vacations are a standard need for everyone trade organization. At a minimum, it is necessary to arrange the premises, bring in equipment, goods, and decorate display cases. In most cases, this takes a week. If you need cosmetic repairs or some alterations, it will take a month. The landlord's refusal to comply with the standard requirement serves as a reason not to rent the premises. Most likely, there are either no rights, or there will be difficulties with taxation.

The requirement for advance payment of two months is justified only for shopping centers. However, in Lately Even they don't practice it.

When drawing up a lease agreement, you must clarify whether the monthly payment is included in the amount communal payments. Tariffs for electricity and housing and communal services for commercial enterprises differ significantly from consumer tariffs. Electricity bills can reach $300 per month. Price garbage removal also significantly higher. In addition, it is necessary to clarify whether the lessor has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, of which there will be quite a lot.

When renting in a shopping center or residential building, you must immediately check availability outdoor advertising opportunities. It could easily not exist. In this case, it is reasonable to abandon the premises and find another one. This rule also exists for pavilions. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should seek the help of a lawyer. It’s not that expensive, but it can save you from a lot of troubles, even to the point where the landlord’s land allotment period is running out. It will be extremely unpleasant if in a couple of months the building is demolished.

Features of the assortment, what colors to sell

For small areas the best option is a trade in fresh cut flowers. Potted crops and related products are extremely rarely sought in such places. Products in this category take up precious space, which can and should be used to increase the range of cuts.

Assortment for toner

The assortment is minimal. The area does not allow maintaining any serious level.

• Carnation ( several colors: red, white, variegated).
• Bush carnation ( several colors: white, pink, variegated).
• Single-headed chrysanthemum ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, motley).
• Rose ( burgundy, white, pink, yellow, motley).
• Shrub rose (pink, white).
• Gerbera (mix).
• Tulip ( from February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m., then the assortment is practically no different from that in the tone. Starting from 18 sq.m. you can already purchase: orchids, anthuriums, irises + increase the number of varieties of roses.

Assortment for the store

Starting from a 30-meter area, it already makes sense to sell potted crops, soils, pots, boxes. On a 50-meter area the assortment will be complete:

• All possible cuts, including exotics, in a large refrigerator.
• Artificial flowers. Dried flowers. Potted crops, including large ones.
• Pots of all types: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to original works.
• Postcards.
• Various decor for home and garden.
• Thematic literature.

In a large store, you can and should organize gift wrapping. The production of designer postcards is encouraged. Everything is used: dried flowers, beads, beads, ribbon, colored paper. The main thing is the florist’s imagination.

How to purchase goods

The main immutable rule is never lock yourself into one supplier, even if he has a super product. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen expenses associated with wages personnel. Additionally, rent should also be taken into account.

The ideal option is to select three main suppliers. The following countries are widely represented on the market: Holland, Ecuador, Russia. This means you need to choose three wholesalers. If something happens to one, two thirds of the ordered goods will be received in any case.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It needs to be sold quickly. The price is relatively not high. Russian flowers are definitely more expensive. Potted crops - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is " 7 colors V". These are affordable prices, a wide selection, and a flexible approach. Contact the manager and all restrictions will be lifted ( tested). This is a Dutch, international company. As for other suppliers, you will have to choose yourself, based on their prices and the quality of the goods supplied.

1. Main purchase

In the process of work, the main assortment will be formed - items and their quantities, which are sold in any case. This will be the main purchase. You will need to place a pre-order for it from all suppliers in order to be guaranteed to receive the goods in certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are purchased here and are expected to be sold. It is almost impossible to create a stable list. It should be taken into account that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The product must be ordered three weeks before the holiday. Some wholesalers may require orders to be placed one month in advance of delivery. Their demand should be satisfied.

Orders for March 8th are made a month before the 1st. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices are rising quite seriously.

Trying to negotiate payment after the fact with suppliers can lead to their agreement and disastrous results. Risk of being left without goods on the most trading days of the year it is too big. The suppliers' demands are more than justified. They pay for flowers from their own funds, which are simply not enough for the holiday volume. At auctions and plantations, flowers are not sold on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, the price should be set higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, you should start from the maximum price tag of the product, that is, from the cost of flowers purchased for additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like surge pricing. Buyers tend to look for flowers in advance, several days before the intended purchase. If the selected product suddenly becomes more expensive, the person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but the price for them should not be reduced appearance, and by date of purchase. You shouldn't wait for the presentation to be lost. This will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Flower trading is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January due to holidays.
• Lent. Weak trading for all 49 days, excluding March 8.
• May holidays (vacations).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Cause: the Velvet season.
• The last two weeks of December. Everyone is preparing to celebrate the New Year.

In addition to these standard “failures,” the flower market reacts to sudden changes in exchange rates and collapses on securities exchanges. The reasons are difficult to identify, but the trend is visible. If business is conducted correctly, this does not have a significant impact on the state of affairs.

The main holiday is March 8. Intense trading has been observed for almost a week. The main rush occurs on March 6, 7, 8. The 4th, 5th and 9th can be compared to less significant holidays. Then in descending order: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are “quiet” days. Trade comes to a standstill. In residential areas it’s the other way around: Saturday is the busiest trading day of the week.

Summary

The most advantageous option in all respects would be to choose a large area located on the ground floor of a shopping center, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few immutable rules

• You can't feel sorry for old flowers. An illiquid product spoils the display case and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you postpone it “for later,” you may end up with an empty store.
• Personnel must be made directly dependent on profits. The salary is minimum. The rest is a percentage of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very tough.

It is necessary to ensure that the florist is happy. This is creativity. Too much depends on him. However, one must also not lose vigilance. Organizing video surveillance is the best solution. You can pay a lot, but you cannot allow yourself to be deceived. Unfortunately, a flower business cannot be built on trust, no matter how much one would like it to be so. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth opening a flower shop as a franchise?

One of the options for opening a flower shop is to purchase a franchise of an existing store. With this option, you get a ready-made business model, with detailed description where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But you have to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebouket franchising offer, what buying a franchise gives in comparison with opening a store from scratch.

comparison table opening a store by franchise and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"

You will learn about all the advantages and disadvantages of the flower business. Is it profitable to sell flowers, how to choose a premises for a store and decorate it correctly, what expenses should you prepare for?

Hello, dear readers of Startupoff!

A business selling flowers not only brings a stable income, but also provides aesthetic pleasure. Flower bouquets will always be in demand - as long as people celebrate, love and give each other gifts.

Flower business - a gold mine or a waste of time

Among my friends there are two families engaged in greenhouse flower growing and selling. They started growing flowers more than 10 years ago. They sell roses, carnations, gladioli, tulips, lilies, oak trees. They purchase some of the products in their stores for resale.

Analyzing their experience, I concluded that selling flowers is not easy, time-consuming, but very profitable business with a properly established sales system and proven cultivation technology.

Confirms my assumptions about the profitability of this type of business forecast for rising prices for flower products from RBC:

Advantages of a flower business

For the opening of a flower shop with an area of ​​20 sq. meters on average costs 330,000 rubles. These expenses pay off on average within 5-6 months of the store’s operation. The projected net profit at the end of the year will be 660-680 thousand rubles.

Let's consider the main advantages of this type of activity.

Small starting capital

The amount of start-up capital required to open a business depends on the scale you are aiming for. Start with a small stall to get a feel for the market conditions.

Ease of starting a business

The procedure for starting a business in this area is simple. Find a suitable place to trade, register Required documents, purchase the first batch of goods, advertise for yourself and start working.

It will take you several months to “promote”. Make a beautiful display window, advertising signs, offer affordable prices to attract buyers and gradually increase your turnover.

If necessary, the business can be easily closed, or rather, implemented. Just offer it to those who are looking for a ready-made flower business.

Large trade margin

Experts say that the average markup on flower products reaches 150%. IN holidays(before March 8, September 1, school last bell), when the demand for bouquets is especially high, it exceeds these figures.

The opinion of experts is confirmed by the level of prices for bouquets in different Russian cities, relevant for 2017:

Possible difficulties

Every aspiring businessman faces problems and difficulties along the way.

In the “flower business” they are as follows:

1. Plants are demanding when it comes to storage conditions, so you will have to make sure that the room has optimal humidity and a comfortable temperature.
2. Perishable goods. There is a high risk of receiving a low-quality batch that will quickly deteriorate.
3. Cyclicality of demand. The maximum demand for bouquets is in March, May and September.

To avoid difficulties, analyze the market (customer demand, competitors’ assortment), plan purchases in advance, look for reliable suppliers, expand the range of products to stabilize sales throughout the year.

How much do Russians spend on flowers per year?

Another forecast for 2018-2019 based on statistics from the past 8 years from RBC:

How to sell flowers - possible ways to sell goods

Well-established sales are the key to the success of any business.

Let's look at the pros and cons of 4 ways to implement colors.

Flower pavilion

Such pavilions are located in crowded places: near metro stations, in underground pedestrian crossings, near markets.

Plus- high customer traffic, guaranteeing good turnover.

Minus This method means a lot of competition and a small retail space. Besides you, there are other entrepreneurs working in the pavilion. To compete with them, select an assortment and come up with original packaging for bouquets.

A pavilion is a great idea if you grow your own plants and have the opportunity to offer freshly cut specimens to customers every day. Customers will not ignore the freshness and quality of your products.

Flower boutique

It is distinguished from the pavilion by a larger retail area and a more diverse assortment. Here you can display not only freshly cut flowers, but also ready-made bouquets, interesting flowerpots, potted plants, and arranging workplace florist, as well as offer customers small souvenirs or gift wrapping services.

pros is a promising, stable business that brings good income.

Minuses method - high financial costs for opening. Renting a boutique is more expensive than renting a pavilion. It has a longer payback period.

Online store

This method is suitable for a large city, in which the service of flower delivery to an office, home, or restaurant is especially valuable and convenient.

pros method - having a real retail outlet is not necessary; you can work on the principle of dropshipping.

Minuses— you need experience in real sales, experience in sales via the Internet, an established delivery system.

An online store is an excellent method of promoting a real florist boutique. It is also suitable for professional gardeners involved in greenhouse cultivation of roses, carnations, gerberas and other varieties.

The main thing is to establish Internet marketing. Use Instagram, accounts on other social networks, personal acquaintances, as well as advertisements on online trading platforms.

City markets

According to the consulting company Eventus Consulting, flower stalls and pavilions account for 66-70% of sales.

pros— high turnover, quick payback. Rental costs trading place and the purchase of equipment and products will pay for themselves within 3-4 months.

Minuses— small retail space, limiting the assortment. Selling flowers at the market is almost the same as selling on the street.

The method is convenient for greenhouse owners, as well as for those who do not have large start-up capital to open a store.

Step-by-step opening of a flower business - where to start?

Have you decided on the format of your flower business from scratch: pavilion, stall, boutique or online store?

It's time to think through every stage of opening your own business and bring it to life.

Step 1. Business registration

If you are going to make money by selling bouquets at the airport, in a park, at a restaurant or in a park from hand, you will not need to register a business. To open a boutique, rent a retail space at a market or in a pavilion near the metro, you cannot do without official registration. To sell flowers, choose an individual entrepreneur with a simplified taxation system.

According to OKVED, several codes correspond to this type of activity:

1. 47.76.1 — retail plants, flowers and seeds.
2. 47.78.3 - trade in handicrafts and souvenirs.
3. 74.10 - activities in the field of design.
4. 64.12 — courier activities.
5. 82.92 — packaging of goods.

If you are planning to expand the activities of the enterprise, indicate the entire list of codes when registering.

Documents required for work:

• trade permit;
• industrial sanitary control program;
• contracts for disinfestation, deratization, disinfection;
• contract for maintenance of air conditioning and ventilation systems;
• contract for the disposal and removal of solids household waste;
• internal store documentation;
• permission from the sanitary and epidemiological service;
• quality certificates for each type of product.

Step 2. Selecting premises for the store

The success of trade depends on the location in which the store is located. Consider crowded, pass-through places: in shopping centers, in pavilions near the metro, at public transport stops, in central region city, in an office center, in the basement of a residential building (on the first line by the road).

The best option to promote your business is a small separate building, but renting such a premises is more expensive than renting a “point” in a shopping center or pavilion.

An economical option for the first time is a tonar or a trailer on wheels.

Step 3. Selecting suppliers

Even if you find the perfect supplier with the perfect product, don't limit yourself to their services. It is advisable to have three trusted suppliers so that in the event of force majeure you are not left without goods.

When choosing suppliers, focus on prices, quality and assortment that they offer, consider different commercial offers.

Step 4. Purchase of equipment

Minimum set of equipment: tables, display cases, shelves, racks, refrigerators. You will also need equipment: scissors, pruning shears, tape, packaging materials, materials for floral design. Don't forget the cash register. It is not mandatory for individual entrepreneurs, but its presence increases customer confidence.

For flower products it is extremely important climatic conditions: optimal humidity, temperature and ventilation. Without a good split system, several humidifiers and heating, it is impossible to create optimal conditions.

Step 5. Decoration of the point of sale

Your product gives aesthetic pleasure, so the display case and shelves with it should be designed accordingly. Never leave fading flowers in sight. They spoil the display and the impression of the store.

Choose the interior in light colors. Order aluminum painted racks for arranging goods. Install fluorescent lamps so that the colors of packaging and products are not distorted.

Display bouquets of different varieties of plants in the window. Your salon should not only be bright, but also stylish.

Advice from professional florists: Preparing and decorating the bouquet takes a few minutes. To prevent customers from toiling around waiting for an order and from leaving the store while you are collecting a bouquet, print out several crossword puzzles, tasks or logic games.

Lay them out on the counter or table. Place a couple of chairs. The wait for the order will go unnoticed by the client, and your creativity will be appreciated.

Step 6. Advertising

Make a catchy sign with the name. Make the most of your storefront. In addition to the floral arrangements on display, post information about prices or promotions. A stopper sign works well, on which every day you will write advertising text with chalk with the cost of roses, carnations, asters, chrysanthemums or other varieties, or announcements about discounts and promotions.

Use all the possibilities of advertising on the Internet. Place an ad on online trading platforms, use YouTube for video reviews of your product, recommendations on floristry. This will increase your credibility as an expert in your industry. Don't forget about the possibilities of word of mouth. Such advertising is often more effective than other methods.

Step 7. Purchase of goods and start of sales

For a pavilion, stall, or tonara, the optimal assortment is freshly cut chrysanthemums, roses, carnations, gerberas, and tulips.

It makes sense to expand the range of potted products if the area of ​​the room is more than 30 square meters. In small shops, indoor potted plants, according to experts, sell poorly, only taking up useful space.

If the area is more than 30 square meters, not only live plants in ceramic or plastic pots are appropriate here, but also soil and fertilizers for growing, as well as a wide range of cut flowers, including rare and exotic ones. Expand your assortment with seedlings of famous rose varieties from the nursery.

Complete the showcase with souvenirs: soft toys, balloons, postcards.

Main expense items

Opening your own business involves start-up costs: paying rent for premises, purchasing goods, wages personnel, purchase of necessary equipment.

How much will it cost and what can you save on?

Rental and renovation of premises

The rental cost depends on the size of the kiosk or store, as well as the location where it is located. The closer the point is to access points, visited places, the more money you will have to spend. Optimal area: 30-45 squares.

A flower boutique needs an appropriate interior. Be prepared to invest in painting the walls, purchasing beautiful lamps, display lighting, and wall decor.

Equipment purchase

Equipment costs also depend on the area of ​​the store and the format of the business. For example, a pavilion near the metro does not need a cash register, but a large salon does. On average, it will cost you up to 160 thousand rubles to purchase commercial and climate control equipment.

Salary to employees

For work we need 1-2 florists and 2 sellers.

If you have chosen this line of work, you probably like to create compositions with your own hands, you know a lot about combining colors and choosing packaging. Work as a salesperson or florist yourself. This is a good saving at the start, plus a way to experience all the nuances and subtleties of the market.

Purchasing flowers

On average, your initial purchase will cost you up to 50,000 rubles. Don't buy large quantities from the start. Take a little of each plant variety and arrange with suppliers to deliver a fresh batch if you sell out quickly.

The costs of opening a store are shown in detail in the table:

Name	Quantity,	Price 1 piece, rub.	Total cost, rub.
Furniture, equipment, tools
Split system for air conditioning	1	16 000, 00	16 000, 00
Refrigerated display case for a store	1	50 000, 00	50 000, 00
Work table for floristry	1	7 000, 00	7 000, 00
Chair	1	1 500, 00	1 500, 00
Security and fire protection system	1	35 000, 00	35 000, 00
Laptop (computer)	1	25 000, 00	25 000, 00
Plastic vases	40	100, 00	4 000, 00
Tools and means for decorating bouquets	1	15 000, 00	15 000, 00
Legal registration of the enterprise
Fee for registration of individual entrepreneurs	1	800, 00	800, 00
Making a seal, opening a bank account, etc.	1	3 000, 00	3 000, 00
Marketing and advertising
Signboard	1	25 000, 00	25 000, 00
Naming	1	6 000, 00	6 000, 00
Promotion of the website, groups in social networks	1	30 000, 00	30 000, 00
Working capital
Flowers, plants	1	80 000, 00	80 000, 00
Fixed costs: rent, salaries, electricity, water, etc.	1	90 000, 00	90 000, 00
Total:			388 300, 00

How profitable is it to run such a business - reviews from flower businessmen

Flower business owners agree that this is a labor-intensive but profitable business. The main secret of profitability is careful planning of every action. To develop and achieve success, you need not only to analyze every step, but also to be creative, try to surprise and interest the client.

Profitable kiosks and pavilions do not focus on one type of product. Expanding the range, offering various services, for example, flower delivery, sale of plants from the greenhouse, gift sets increase the purchasing audience.

According to reviews from the owners of this business, it is better not to start organizing it from scratch, but to buy a ready-made enterprise with an established client base and already prepared premises. Further improvement of the outlet, new items in the assortment, and an increase in the level of service are the key to stable profits.

An example of a current business idea in this industry: vending sales automation or installation of bouquet machines.

For more information about floromats, watch the video:

Conclusion

Is it profitable to sell flower products? The experience of my friends shows that yes.

is an idea that comes to many people who dream of having their own business and finally starting working for themselves. The advantages of this type of activity include minimal initial costs, ease of organization and great prospects for development. With proper business registration and a business plan, you can achieve good luck and recoup expenses within a year.

In what direction can you work?

Before you start registering, formalizing and purchasing equipment, you should understand the formats of the flower business. The following options are possible here:

• Small flower tent. There is high competition here, but making the right choice shortage of buyers is eliminated. To count on big profits in business, it is important to know the peculiarities of storing flowers, taking into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. Main role product packaging plays a role.
• Small flower shops. Such retail outlets should be based in busy areas where there is a large flow of people. Unlike a tent, here the entrepreneur has a large area at his disposal, which allows him to expand the assortment by adding flowers in pots, souvenirs, soil for flowers and other goods for sale. This format implies higher investments. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, expenses will be recovered faster.
• Online flower shop. This type of business is suitable for people who have experience in trading real life. The question is Is it profitable to open a flower shop? online. With the development of the Internet, this direction has become really popular and brings stable profits. People get the opportunity to place orders without leaving home. The advantage of this method is that there are no large expenses, because there is no need to spend money on purchasing (renting) premises and equipment, as well as finding employees.
• Specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Everything here should be at the highest level, starting with external design and ending with preparing the bouquet. Opening such a boutique will require higher costs (about $80,000). With a competent approach to doing business, you can count on stable profits and quick payback. On average, such a salon can bring in 5-7 thousand dollars.

Subtleties of registration

The next stage is the official registration of the business. Here it is important to consider options for the form of ownership - individual entrepreneur or LLC. The first type is suitable for a flower pavilion or a small store. There are no problems with obtaining a certificate from the authorized bodies. The optimal tax system for individual entrepreneurs is the simplified tax system, thanks to which you can reduce tax expenses (you will have to pay only from actual profits). This option comes in handy in the off-season, when the flower shop brings in less profit.

It's another matter if we're talking about about a large salon or boutique. Influential people and companies make purchases here, so registering an LLC is indispensable. A special feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened bank account. Here, the optimal form of taxation is UTII, when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after registering an LLC or individual entrepreneur is the purchase of a cash register and its registration with the Federal Tax Service. If you do it yourself, it will take about two weeks. If you use the service of cash register sellers, the procedure will take about three days. According to the law, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents will be required?

The flower shop must have the following documentation:

1. Review book.
2. Conclusion of the SES.
3. Trade permit (issued by municipal authorities, taking into account Federal Law No. 381).
4. Price (optional).
5. Trade invoice (may not be shown to customers).

All papers must be correctly completed and available to clients. Other documents include a lease agreement, a cash register, as well as a certificate confirming the registration of the cash register machine. It must be kept at the point of sale. Employees will also be required to have health certificates.

To open a flower shop , certificates are not needed, but their presence increases buyer confidence. If you work with experienced suppliers, they will definitely have certificates. All you have to do is make a copy of the document and keep it handy.

Search for a place

Choosing the location of a flower shop is an important and not the easiest task. In this type of business there is always competition, so you will have to work hard to find suitable premises. average cost retail space with a large flow of customers is 60-100 thousand rubles per year. If difficulties arise in finding a place, you can invite a specialist.

There are several options for setting up a store:

• In a small house (tonar, trailer).
• In the mall.
• In an already rebuilt house (first line by the road).
• In a separate building (best option).
• In a pavilion consisting of modular elements.

From a cost perspective, it is more profitable to rent premises in a shopping center, while the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is not advisable to rush in this matter.

Purchase of equipment

Now let's consider what you need to open a flower shop. The minimum set includes work tables, display cases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which includes:

• Secateurs.
• Scissors.
• Wire cutters and stuff.

Purchasing a cash register for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out more. With this form, you cannot do without printing receipts and other documents confirming the purchase.

Selection of assortment

When compiling step-by-step instructions for business development, it is worth taking into account one more factor - the product range. If you deal only with cuts, you can’t count on big profits. It is impossible to do without expanding the range. Fresh flowers, green spaces, and various compositions of dried flowers should be on sale. Among the additional products with which you can expand your assortment, it is worth highlighting:

• Pots of various shapes and sizes.
• Decorations for bouquets.
• Toys, cards and souvenirs.
• Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the product selection regularly, which guarantees a stable flow of profits and covers customer needs.

Personnel selection

Don’t underestimate the importance of another stage—the selection of employees. A small store can get by with three employees, namely an administrator, a florist and a salesperson. If you have an online resource, as well as a delivery service, you will need one more person.

You can’t take people into the store who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people has already been spoiled, so instead of beautiful bouquets they end up with “wreaths”. In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. Experience plays a key role in this line of work.

Advertising

It’s not enough to open a flower shop - you need to promote it, convey to people information about the emergence of a new outlet. The size of the profit at the initial stage depends on the success of this stage. There are many promotion options:

• Creating a beautiful sign.
• Well-designed window display.
• High quality product.
• Creation of advertising posters and submission of advertisements.

You can create your own website on the Internet, which will perform two functions at once - bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. A good option would be to cooperate with large companies, which can be offered wholesale sales at a more affordable price. If you make regular expenses for promoting a flower shop and choose the right strategy, the results will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch?. The expense items are as follows:

1. Renting premises. Costs depend on many criteria, from area to location of the outlet. To set up a store, 45-50 square meters are enough, which will cost 20-100 thousand rubles in rent every month. When opening a boutique in the city center, you will have to pay more, but it is not advisable to immediately invest a lot of money (in the absence of experience).
2. Room renovation. The rented space is not always suitable for trading (unless it is a place in a shopping center). So costs can increase by another 20-30 thousand rubles with regular cosmetic repairs. If you hire a designer, the costs are much higher.
3. Equipment. Equipment costs depend on the type of business. So, the purchase of a cash register will cost 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
4. Staff. If you have four employees, you need to be prepared to pay 80-100 thousand rubles a month. At the initial stage, you can get by with one seller and take on the rest of the issues. If you take a professional approach to organizing your business and hiring an experienced florist, you will have to spend a lot of money. The services of such specialists cost 30-40 thousand rubles per month. In addition, you will have to send employees to advanced training courses, which also costs a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
5. Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles will be spent on purchasing a cut (for the capital). In the regions, prices are lower. The total cost of filling the store is 350-400 thousand rubles.

Total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profits?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

1. Selecting the scale of activity (boutique, pavilion, store).
2. Location.
3. Reliability of supplies.
4. Product advertisements.
5. Selling methods used.
6. The size of the initial investment.

How to increase income?

To increase your profit level, you should use the following tips:

• In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The recipient will be pleased, and the flower shop will receive additional income.
• Availability chewing gum or special sweets may be useful to a young couple who may be kissing during a date.
• It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered a profitable area. Its advantages include:

• Small starting capital. You don’t have to start right away with opening a store. At the start, you can limit yourself to the pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
• Ease of closing a business. If necessary, you can close down your activities and sell the equipment.
• Large trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the disadvantages, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning money.

• Types of flower trade
• Step-by-step opening plan
• How much can you earn
• Which equipment to choose
• • • • Similar business ideas:

No matter how much competition in business grows, no matter what crises destroy the economy, two types of goods are always in demand: food and flowers. We will talk about the first type of goods in other articles on our site, but today we will talk about how to simply and easily earn capital by trading flowers. This can be done virtually “from scratch”, spending only on purchasing flowers for resale. You can start with at least 50 flowers, by selling which you will earn more than 1000 rubles. Next time, having gained invaluable experience (and it may not be entirely positive), you will already purchase 5,000 flowers, by selling which you will earn from 100,000 rubles...

In fact, there is no need to possess great knowledge and marketing things to sell flowers on holidays such as Valentine's Day, March 5-8, Easter, May 9, September 1. These days, flowers are bought everywhere: in stores, at metro exits, in the courtyards of high-rise buildings, on the Internet, delivered to offices, and so on. Flower trade is one of the most the right ways for beginners, try yourself in a small but your own business. And how it goes, you can grow into a serious store or even a chain of stores. Moreover, there are simply no risks here (I think 10 - 20 thousand rubles is not an exorbitant amount for you).

Types of flower trade

• An ordinary tent with flowers - the approximate budget for opening is 50,000 rubles.
• From a car - budget from 10,000 rubles, if you own a car
• From the tray (seller and boxes of flowers) - budget from 5,000 rubles.
• Delivery to offices (walking around offices and offering flowers to employees) - budget from 5,000 rubles.
• Flowers in traffic jams (can be delivered by bicycle or scooter) - budget from 5,000 rubles.
• Some entrepreneurs, who “ate the dog” on the flowers for the holidays, put up 5-10 tents in used places and earn hundreds of thousands of rubles “clean”, in just a couple of days.

What markup should there be to sell flowers?

Much depends on how much you buy flowers in bulk. If roses retail for 80 rubles per piece, then the maximum purchase price should be 40 rubles. That is, trading below a one hundred percent markup does not make much sense, since you will have losses, you will spend money on fuel and lubricants, and if you are not trading yourself, then on the seller’s salary. So the minimum markup should be 100%. Otherwise you won't earn anything. There is no need to set a price much lower than your competitors. During the holidays, people often buy flowers in a hurry, and will not wander around the city (not all, of course) trying to get a penny of profit. It is better to take care of how to choose the right place to trade. Do you want to have a constant good income? Then try to make money on Avito and other message boards. See about stable income on regular ads and try your hand. Knowing what and how best to sell, you can start not only selling flowers, but also significantly expand your business.

Flower trade location

90% of success in street flower selling during the holidays is the choice of location. This is a whole science, so on forums you can often find examples of how one person literally raised money on flowers, while others went into a specific minus and became disillusioned with the matter. What can I recommend here? There are many options. Paradoxical as it may seem, one of the most best places- is to stand near a popular flower shop. Not right under their porch, of course, but at least 30 - 50 meters away. What can work is that people go to a well-known store, see a long line or high prices, turn around and see your point. They buy flowers from you. But there is a danger here - if you trade illegally, the store owner will definitely inform the police, since he does not need “arrogant” competitors. Before Easter, it is customary to visit the cemetery and bring flowers to the graves of relatives and friends. If you place a tray near the entrance to the cemetery, revenue will be guaranteed. The main thing here is not to go wrong with flowers: carnations and artificial flowers are used (which, by the way, do not spoil). You should not stand in front of large hypermarkets, counting on high traffic - recently, before the holidays, federal chains themselves sell flowers at very low prices (actually at purchase prices).

Do I need a permit to sell flowers?

The most common question asked by novice flower traders is what trade permits are needed? According to the law, only a person or organization registered with the tax service can sell flowers. The only exceptions are cases when flowers are sold from personal plots, that is, grown personally by the flower seller. But, as you understand, this option is not suitable for us. In this case, the question arises - is it even worth registering an individual entrepreneur for one day? Even if opening an individual entrepreneur costs only 800 rubles. state fees, but no one needs the extra hassle with paperwork. Despite the fact that then you will have to go and close the business (otherwise your pension contributions for the year will be calculated at 20 thousand rubles). What are we risking if we just stand with flowers near the metro or market? The worst thing that awaits you is an administrative fine of 2,500 rubles. (or a little more). Is this too much? I think a little, and there are real examples of how people managed to trade, pay a fine and still remain in the black. By the way, here is one example:

In no way do I encourage you to conduct illegal business; on the contrary, I am for honest business conduct. But you must admit, for the sake of one day, you can take a risk. And if you go there, be sure to register. Some forums suggest trying to deliver flowers to offices on March 8th - that’s also an option, so you definitely won’t get caught.

Pitfalls of the flower business

1. The right choice of colors. Depending on the holiday, some flowers become popular, while others, on the contrary, are bought much less often. On Valentine's Day, roses and chrysanthemums are best, on Easter, carnations and tulips, on May 9 - tulips, on March 8, tulips, mimosas, roses (a little worse due to the high price).
2. Storing flowers. Roses, tulips, mimosas, etc., are known to be very capricious plants. If the temperature deviates from the norm, the flower quickly withers and loses its presentation. For this reason, you shouldn't buy flowers in advance if you don't have storage space. You might just be throwing money away. Most street vendors buy flowers on the morning of the sale in order to have time to sell the flowers while they are fresh.

Step-by-step opening plan

To realize your idea of ​​selling flower products during the holidays, you need to think through the following aspects of the matter:

• what flowers are usually given on this holiday, seasonal or year-round types;
• place and methods of selling flower products;
• purchasing flowers, creating and decorating bouquets;
• purchase of accessories for bouquets.

How much can you earn

On the pre-holiday and holiday sales of tulips, you can get a net income of about five hundred US dollars in 3-4 days. Valentine's Day, February 23, Memorial Day are also quite profitable for the flower business.

Which equipment to choose

The equipment of the point of sale depends on how you will sell flower products. For a stationary temporary point, you will need a tray or a small pavilion (more like shelter from rain and wind) and large vases for flower products. If you sell directly from your car, you will only need containers for transporting and storing flowers.

Which OKVED code to indicate when registering a business?

If you decide to seriously engage in the flower business, you need to register it with the following codes: OKVED 52.48.32 - Retail sale of flower products and plants, as well as fertilizers and seeds. To sell bouquets via the Internet, you will need the appropriate code 52.61.2 - Retail trade through teleshopping and computer networks (electronic commerce, including the Internet). And to sell flower products with delivery to offices and homes, you need code 64.12, which is responsible for courier delivery goods.

What documents are needed to open a business?

To open a point selling flowers or sell them at retail via the Internet or by courier, it is enough to register an individual entrepreneurship. You will need: a passport, an application for state registration, a document confirming payment of the state duty, a scanned copy of the TIN certificate.

Which taxation system to choose for business registration

The most suitable option for collecting taxes is the simplified taxation system (simplified).

Floral products sales technology

An important factor is the place where flowers are sold. It is best that this is a place where there is a large flow of both pedestrians and vehicles. These could be pedestrian areas near shopping centers and shops, markets, pavilions selling flowers and plants. It’s not a bad idea to offer products to offices before the holidays, offering a reasonable discount for a certain number of bouquets. The original design, which does not overshadow the flowers, but emphasizes the stylishness of the bouquet, significantly increases the demand and price of floral products. When selling mobile, for example, in traffic jams, focus on an adequate price and neat design of the bouquet. Excesses and clumsiness of packaging scare away potential clients. Examples of bouquet designs posted on the Internet will make it easier to select products for large orders for offices or events. A business in flower products, if approached correctly, will bring you profit and your customers joy. Selling flowers is an interesting and profitable business, but if you want to develop further and know more explore the catalog of paid courses. Perhaps one or more of them will help you choose a profitable and interesting business for yourself, which you can do in parallel with your main business.