Lilac color is the color of the sky during sunset, beautiful precious stones, mysticism and romance. Thinking about it, only positive thoughts come to mind, good associations, and your mood automatically lifts. Along with lilac, lilac is considered very popular among interior designers. It is used to decorate a variety of rooms: bathrooms, kitchens, living rooms, bedrooms.

Features of lilac color

How is purple different from violet and lilac, you ask? Lilac is called a shade of violet, but today it is so popular that many people tend to talk about it as a separate color. If the purple color is rarely found in nature in its pure form, lilac can safely be called natural. The lilac shade, in turn, is considered colder, while lilac is warm with a pink tint.

How to use lilac in the interior

Despite all its advantages, this color is very controversial. Interiors using it turn out to be very beautiful, but they are not very easy for designers. In fact, lilac color can be used both in wall decoration and in room decoration items (decor, accessories, small things). Most often, the interior in lilac color is found in romantic girls, in children's rooms. Dark purple is increasingly being used in bathrooms and bedrooms. In such a room you calm down and forget about your problems. It is believed that purple is the color of intuition.

Lilac color in the interior is calming

It is because of its ability to relax and bring calm that the color is often used in bedrooms or bathrooms. Very often it can be found in children's rooms for girls. At the same time, lilac should be harmoniously diluted with other colors so that the room does not become too sleepy.

What to combine with lilac color

Since this shade of purple is very delicate and soft, it should not be used in combination with too much bright colors. The latter can overshadow the sophistication and romance of lilac, so it is better to use it in details in a monochromatic, calm interior.
The lilac color goes best with ivory, however, if you still want to give preference to brighter shades, pay attention to delicate blue, pink, and turquoise. Bold but harmonious color scheme- purple and red colors. You should not combine it with bright yellow or orange.

How not to spoil the effect

To make this color highlight the dignity of your interior, use only high-quality finishing materials with a silky texture. This could be delicate wallpaper or Venetian plaster for wall decoration. When choosing purple fabrics for your interior, pay attention to silk. When thinking about interior design using this color, pay attention Special attention lighting. Make sure that the light does not distort its mystery and grandeur. Don't be afraid to experiment, but keep in mind the basic guidelines described above to avoid typical mistakes and create a unique atmosphere at home.

Pink, blue, lilac. Psychology of color. The influence of three colors on a person.

Colors have a significant impact on a person's life. The color atmosphere of the interior and clothing has a psychological effect and can be favorable or depressing!

How to understand the Psychology of Color? How to understand the unknown world of colors? How to develop intuitive thinking that will help you bypass the negative aspects of an environment that is “not pleasing to the eye”?

We will look at the 3 colors of Psychological Orientation and the meaning of these in human personality psychology. These are Blue, Pink, Lilac. Colors in Psychology.

Psychology blue color. Meaning. Some researchers are of the opinion that the word “blue” originates from the word “dove.” But there is also an opinion that this word is a “relative” of the word “deep” (water conceals, in its depths, a bluish tint). Blue is considered the color of creativity. Therefore, it is recommended to use it in educational institutions.

The "sea" color has no bottom. He knows how to attract the attention of anyone. It intoxicates, calls for a search for meaning and truth. By the way, if you suddenly cannot live without the color blue in your clothes, this means that the energy of imagination is “seething” in you.

Blue color in the psychology of ancient peoples. Since ancient times, the color blue has been associated with noble birth. Surely you've heard of the blue blood that is said to flow in aristocratic veins. Some scientists are of the opinion that it all started with Ancient Egypt: there, the “heavenly color” was treated with such adoration that Egyptian women even painted their legs with blue paint. Thus, they tried to demonstrate varicose veins, which, as is known, “bear” a bluish tint. It is because of this that this disease was considered a sign of high origin.

Since cyan (blue) color is very close to black, both have identical symbolic meanings. Some tribes South Africa, for example, dark blue or Blue colour was considered mourning.

Blue is a “scorching” mixture of white and blue colors. Consequently, it affects the human condition in a similar way. “Heavenly Color”, surprisingly, heals suppuration and wounds. It also relieves the consequences of a difficult day and fatigue.

Blue color in psychology. Blue color is a symbol of fidelity, impressionability and affection. About those people who love this color, we can say with confidence that they easily succumb to despondency during failures. Lovers of blue color prefer peace, strive for harmony with people and with themselves, they have the ability for quite deep thoughts and aesthetic experiences. They are artistic workaholics and, therefore, reach incredible heights on the rungs of the social ladder. These people don't know how and don't like for a long time sit in one place: travel is their element. If you want to agree on something with people who love the color blue, just show patience and it will certainly be rewarded.

Favorite color is blue. This color is extremely comfortable, it comforts and calms. A lot depends on the state of the blue color: a sense of harmony, depth of feelings, degree of vulnerability. Blue color is an expression of reliability, integrity, trust and loyalty. Many people have come to the conclusion that blue is their Favorite color and it comes from the soul.

One of the amazing properties of blue is its “ability” to expand space. Where there is blue color, or some shades of it, there is a feeling that the passage of time is significantly slowing down. Blue is the color of sensitivity. When you look at him, it seems that he is asking you to look inside yourself.

What does the color blue mean? Some people believe that blue is a symbol of peace. The lady who chooses him knows how to tell the truth, looking into his eyes, and, at the same time, not offend with a word. This happens because she is very confident in herself. Men who choose blue are reserved and cold.

Blue color in medicine. It has a blue color and medicinal properties: relieves headaches, refreshes. Blue color is simply a “salvation” for those who are trying to lose weight: it helps reduce appetite. Helps those who have high pressure: If you believe in the effectiveness of color therapy, then it can also reduce blood pressure. Also, blue color is useful for those who suffer from insomnia. It helps with diarrhea, vomiting and heartburn. For women: neutralizes PMS and reduces the amount of bleeding during menstruation.

The negative thing about color is that sometimes, “unintentionally,” it can bring a person to melancholy and make him sad. Negative aspects that the blue color “infects”: inability long time maintaining contacts with others, a skeptical mood in planning goals, constant, unremitting dissatisfaction with what is and is happening at the moment.

This color is indispensable for shyness, fear of communication and self-consciousness. A person who is interested in meditation should also remember about the color blue, as it helps to “go into oneself” and be left alone with one’s innermost thoughts. Therefore, if you want to do (or are doing) meditation, light and place a blue lamp or candle nearby.

Psychology of blue color in a person’s profession. What professions do lovers and lovers of blue choose? Those who are in any way associated with risk (for example: military man, fireman, pilot).

People who choose this color are distinguished by win-win intuition, incredible determination and determination. And those who do not feel sympathy for this color, or reject it altogether, dream of serious changes that can relieve depression and stress.

American psychology blue. At Harvard, doctors conducted an experiment. People were divided into several groups. One of them was left overnight in a room that was illuminated in blue, and the other in green. It turned out that the “residents” of the green room do not feel as comfortable and good as those who spent time in the next room (with blue lighting).

Blue color is “born” for timid people who feel fear. There is no need to allow the color blue to be too much, since its excess will certainly lead to scandals, quarrels and manipulation of people. By the way, legends say that a too “flashy” blue color puts a person in a state of horror, causing ghosts and spirits.

Those who persistently reject the color blue acutely feel a lack of teamwork and friendships. Such people are weak, ambitious, but striving for superiority. Quite often, the blue color is strongly rejected by people suffering from nicotine addiction and by those who are not truly understood by their loved ones.

Pink color in psychology. Pink color in clothes. Meaning.

What does pink mean? Pink color- symbolizes romance, kindness, love and passion. He is fueled by an aura of innocence and purity.

Pink is a mixture of white and red. Tenderness, masculinity, lightness, inspiration, strength, stability and self-love “live” in this color.

This color is the most passive of all in psychology. It reduces external and internal aggressiveness and provokes friendliness. Its violet (red-violet) hue indicates that it is most often chosen by people who do not recognize slavery (their motto is freedom in everything).

Pink is a calming color. Why, with psychological point In terms of vision, pink is considered a calming and calming color? The thing is that contemplation of this color can bring even the most irritable person to their senses, since pink dulls aggression and nervousness. (Example: a football team. Its coaches paint the walls in the locker room pink to reduce the degree of aggressiveness of the players on the field). In this regard, the color pink is often used in prisons and correctional homes to educate disadvantaged children.

This color always attracts the attention of others. Therefore, it is not surprising that, usually, packaging of goods (especially children's and women's) is produced in pink. Pink is the “native” color of Barbie dolls and ribbons (for girls) from the maternity hospital.

Who should I recommend this color to? For example, people who get irritated very quickly and take a very long time to come to their senses after that. Pink color has a calming effect nervous system and make people more restrained and much calmer.

You, of course, know that “pink” in English sounds like “pink”. It is this word that denotes something perfect and sublime. That's what they used to call it before beautiful people and any member of the elite.

Psychologists have proven that the color pink in psychology helps to get rid of stress, has a miraculous effect on the (shaky) psyche, and takes part in emotional balancing.

The color pink is limitless, but it has a drawback: it is quite rare in everyday life. Yes, this color cannot be called universal. But in combination with white it looks more than wonderful: white makes it softer, more romantic and gentle.

Chromotherapy recommends pink for those who find it difficult to calm down. Those who love pink are always in a dream world, soft, and sincerely believe in miracles. Admirers of pink dream of sublime and endless love, strive to create home coziness and comfort. They are gentle and relaxed, and their “meeting” with reality is quite difficult, since they live with rose-colored glasses. “Pinks,” unfortunately, tend to let people down, even those they value very much. They almost always overestimate their capabilities; their promises are usually just an illusion (they promise much more than they can deliver). Fans of pink are extremely lucky: they are said to live to a ripe old age.

Favorite color is pink. If you love the color pink, you do not tolerate cruelty and violence (in any form). You are talented, refined, but you have no ambition. Pink is your Favorite color.

Those who love pink are fickle. It is also disappointing that a “pink” person is capable of becoming upset and upset for absolutely any reason. Pink lovers are sensitive individuals. This is their pink color psychology.

Pink is a contradictory color: it can, at the same time, relax, create a feeling of comfort and disperse (mentally). What is the secret of the charm of this color? He has the ability to be very different.

Pink is the color of life (and all living things in general). Bright pink is more vibrant because it contains more red. Moderately saturated looks quite funny and cheerful. In general, the color is pink, the same as a baby's skin. From here, in fact, associations about childhood and infancy are born.

And remember emo. They “appropriated” this color to their subculture and, we see, how vulnerable and infantile pink can be.

Pink color in clothes began to be considered fashionable in the 30s of the twentieth century. This fashion was “invented” by Elsa Schiaparelli (a famous and gifted fashion designer). She is the one who started using bright neon pink for her clothing collection. And by the way, she called this color “shocking pink.” Interesting name, is not it?

We all know well that, thanks to established stereotypes, it is dangerous to trust a woman driver with the steering wheel. Of course, it’s unfair on the part of men, but the fact remains a fact. Men, by their behavior, try in every possible way to prove that a woman has no place behind the wheel. In Switzerland, for example, men park in spaces designated specifically for women. Noticing such discrimination, the authorities decided to scare away the men. What, what did they do? They gave orders to paint the “women’s” parking lot pink and plant a flower garden nearby. A main goal was to at least somehow scare off the men. So, remember that pink is not the best option for meeting the opposite sex.

What are the benefits of “rose-colored glasses”? It improves digestion, reduces heartbeat and pulse rate, normalizes sleep, and greatly improves appetite. This is all rose-colored psychology.

Despite everything, the color pink and its shades can improve your mood. Let us verify this based on the results of one experiment. The authorities of Aurangabad (Indian city), just a couple of years ago, decided to repaint all the houses and buildings in the city pink. By doing so, they wanted to significantly improve the mood of all city residents who were tired of enduring the crime “running around” in their neighborhoods. It is safe to say that the huge amount of money allocated specifically for the experiment was not wasted: expectations were met.

Pink is the last light shade of red. However, pink color it is possible to maintain the activity of red, therefore, there is no place in it for either anger or jealousy. Be careful when communicating with people who love this color: they are very touchy (but quickly forgive an insult).

Lilac color in psychology. In the interior. Meaning.


What does it mean purple colour? Meaning of lilac color.

To begin with, a psychological experiment.

Do you see this Circle? - Look at its center. Hold your gaze. Stop your gaze in the center of the circle. Look at the crosshairs. You will see that the Lilac Dots have disappeared. What remains is a green marker running around the circle. Look away. Everything fell into place. This is the Psychology of Visual Thinking.

Lilac color in psychology- the color of a bright future, nostalgia and creativity. (In general, any shade purple, creates a feeling of mystery and enigma). Typically selected in adolescence. This is due to the fact that the lilac color is a mixture of blue and red (this mixture of two principles - the principles of masculine and feminine). Lilac color (like violet) is the basis of color therapy. It also denotes immaturity or vanity.

Lilac is the color of new beginnings and growth. It is like a long-awaited spring after a cold and long winter. Lilac is also the color of vigilance, regarding untapped opportunities.

Psychologists say that the color lilac signifies a strong attachment to things, people and lifestyles. It is for this reason that people who love this color have a very difficult time with separation. For them this is a “little death”.

If you love this color, then you are a sensitive, creative, sophisticated, and sometimes infantile person. However, you are also distinguished by distrust, secrecy, patience and reticence. It is commendable that you can steadfastly endure all the troubles presented by fate. You are always ready to help everyone, without demanding anything in return. You are responsive and optimistic, but still prone to depression, which, by the way, you come out of without outside help. Your “plus” is that, under no circumstances, do you blame fate for anything.

You strive to be non-standard, completely different from other people. Your goal is to be perfect. You adhere to the point of view that absolutely all the dark sides of life, if desired, can be ignored. The first impression of a person and his appearance are extremely important parameters for you. You are savvy, although you are not distinguished by a subtle mind. You strive to gain complete independence. You have a talent for creating a cozy atmosphere and harmony. You are very susceptible to colds.

Since lilac is a “close relative” of violet, people who give it their preference are very talented and unique. They are drawn to what is limitless and free. Lilac is their favorite color.

Lilac is a vibrant color, but a joyless one: it often causes a feeling of anxiety. If you absolutely do not like this color, you are a business person. You hate it when a person “walks away” from a direct, important conversation, because you yourself prefer to be straightforward. Nostalgia is not for you: you prefer to live only in the present. You do not favor superficiality, both in appearance and in behavior. If you don't like something, you definitely talk about it.

Lilac color in human psychology is the color of style. Piercing, mystical and strong. However, it is quite easy to overdo it. This is all because, in nature and in everyday life, this color is extremely rare (you can remember plums and grapes, but they are purple, not exactly lilac). The color lilac has a significant impact on the spiritual human state: thanks to it, you can learn to “take” power (creative) from your consciousness and free yourself from deep-seated fears.

Lilac is a unique expression of identification, impressionability, passion and curiosity. (From the fact that it constantly fluctuates from blue to red, from “calm” sensitivity to impulsive desire).

Whitened lilac is the color of meditation. Here it means calm and balance, but at the same time, this color is distant, unearthly and alienated.

“Hiding” red and blue colors in its depths, it has a depressing effect on the human nervous system.

Lilac, like violet, is like a cooled red. In this regard, he “sounds” a little sad, extinguished and painful. He is loved by those who have a rather unstable character. Lilac affects blood vessels, the psyche and the heart.

Lilac color in the interior. A color scheme. How can this color be used correctly in an apartment or in the rooms in which you are located? Below you will find some interesting information regarding this.

So, let's start with your personal account. The color of eggplant (the one that is closer to purple) is perfect here. The lilac color will suit your bathroom very well: it will remind you of bouquets of lavender and lilac. This color brings warmth, creates comfort and real coziness.

In a nursery (for girls), it is best to use lavender, since this is Barbie doll's favorite color. In the dining room and living room, purple is much more suitable than lilac.

By the way, it’s useful to know that lilac goes very well with white (in large quantities), with yellow, orange and gold (but here, the main thing is not to overdo it, otherwise the room, quite simply, can easily turn into a clownery).

There was a time when lilac (and violet) was a completely unpopular color in America and was worn only by elderly ladies.

Anyone who rejects the color purple is prone to eroticism, afraid of losing his own self. These people are rational and know how to control their sensitivity.

“Lilac” is unique and cannot be influenced. He is an attractive and charming psychic. She surprises with her ability to quickly make all dreams come true. He is patient, playful, and accepts people as they are. His “goal” is to charm those around him. He often has his head in the clouds and loves to build “castles in the air.” In people, first of all, a lover of lilac appreciates kindness, tenderness and sincerity. If a person prefers dark lilac, then this indicates the need to manage his life.

Dark lilac color unites thinking and body. It is the color of inspiration, which is characteristic of creative people and healers.

The best professions for “purple” people are artists, actors, politicians, critics.

When the conversation turns to the color lilac, the first thing that comes to mind is the image of a lilac bush: delicate and beautiful, with a pleasant subtle smell. We associate any color with something, and this is no coincidence. Each one is assigned to have a certain meaning for a person.

What does color mean in psychology?

Psychologists believe that lilac is a symbol of the future. At the same time, it indicates immaturity of character, which is why teenagers choose it. The younger brother of purple creates the impression of some mystery. Purple is made by mixing blue and red, and to get lilac you also need white paint.

Sensual people

In psychology, this color denotes a person’s attachment not only to people, but also to things or a lifestyle. Therefore, his fans have sophistication, sensuality and have a hard time experiencing separation and parting. This creative people who are distinguished by their patience and willingness to help. But such people are also endowed with a tendency to depression, however, as they enter this state, they themselves come out of it.

Dreamer man

A person who prefers purple, lilac, violet loves to fantasize. This charming dreamer is in a state of meditation and thinks about the sublime, castles in the air. However, this color greatly influences the essence of a person and his spiritual direction: it is thanks to lilac that one can discover creative power in oneself and “pull” it to the surface. For example, psychics respect purple tones and shades. They are loved by people who need to embody their unconventional nature in their profession: healers, actors, politicians.

How can it be used in the interior?

In the interior, lilac color should be used with caution and preferably in places where people do not visit too often, for example, in the bathroom. Shades of lavender or lilac will emphasize the comfort and “warmth” of the room. For the toilet or hallway, you can also use these tones, which go well with white, orange, and yellow.

Purple and its shades in clothes

Every person loves a certain color more than anyone else and feels as comfortable as possible in clothes of that tone. I wonder what kind of people prefer lilac color in clothes? Purple means the desire to please others and feel admiring glances. After all, it combines two absolute opposites: red (symbol of fire) and blue (symbol of freedom, tranquility). Since lilac is a shade of purple, their functions are approximately the same. These colors are worn by mysterious and creative natures, turned inward and often restless. Shades of lilac and lavender create the impression of coolness, which is why feminine, dreamy people with a sense of superiority over others, as well as those with excellent taste, use them in their clothing.

Color combinations

Violet shades and their diluted tones work well with yellow: this is the most contrasting combination of all. For example, "pansy" flowers have this color. Lilac goes well with pistachio, blue, pink, turquoise, light green, soft beige or black. If you combine purple or lilac with gray in clothes, you get an aristocratic combination of shades. We wish you to choose your color!

Light lilac, violet, lilac, light lilac, pinkish lilac, lilac, pale lilac, lilac Dictionary of Russian synonyms. lilac see lilac Dictionary of synonyms of the Russian language. Practical guide. M.: Russian language... Synonym dictionary

LILAC, oh, oh. 1. see lilac. 2. Light purple, lilac color. | noun lilac, and, female Ozhegov's explanatory dictionary. S.I. Ozhegov, N.Yu. Shvedova. 1949 1992 … Ozhegov's Explanatory Dictionary

See amber V.V. Vinogradov. History of words, 2010 ... History of words

Adj. 1. ratio with noun lilac associated with it 2. Peculiar to lilac, characteristic of it. 3. Belonging to lilac. 4. Made from lilac. 5. Having the color of lilac; light purple. Ephraim's explanatory dictionary. T. F. Efremova. 2000... Modern Dictionary Russian language Efremova

Lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac, lilac... Forms of words

lilac- lilac … Russian spelling dictionary

lilac - … Spelling dictionary of the Russian language

Aya, oh. 1. to Lilac. S. bush. Fragrant brushes. C. smell. Saya water ( Eau de Toilette with the smell of lilac). S. extract, s. oil (prepared from lilac). 2. Pale lilac, lilac color. She threw it over her shoulders. scarf. Lightweight dress. S. fog... encyclopedic Dictionary

lilac- oh, oh. see also lilac, lilac 1) to lilac Syra/nevy bush. Fragrant brushes. Sirloin/off smell... Dictionary of many expressions

lilac- lilac … Morphemic-spelling dictionary

Books

  • , . “Lilac Fog” is a kind of anthology of a popular song. Valery Gavrilin wrote: “The song is the first to take the blows of time.” The songs collected here have stood the test of time and…
  • Purple Haze. Favorite songs and romances for voice and guitar. Reader, . “Lilac Fog” is a kind of anthology of a popular song. Valery Gavrilin wrote: “The song is the first to take the blows of time.” The songs collected here have stood the test of time and…

Purple is the color between blue and red. It is similar to lilac, but unlike violet, which is a spectral color with its own wavelength on the visible light spectrum, lilac is a composite color created by combining red and blue. According to studies in Europe and the United States, the color purple is most often associated with royalty, magic, mystery and piety. When combined with pink, it is associated with eroticism, femininity and seduction.

Purple color in psychology personifies not only the unity of opposites and negations, but also the dissolution, destruction of these opposites in him and the creation of something extremely new and previously unseen.

Purple was the color worn by Roman magistrates; it became the imperial color worn by rulers Byzantine Empire and the Holy Roman Empire, and later Roman Catholic bishops. Likewise, in Japan, the color is traditionally associated with the emperor and the aristocracy. The complementary color of purple is .

Purple is a blue-violet color that is dark and deep, whose name refers to the color of blackberries. It was not until the 15th century when it is given this name in Spanish).

Nowadays, the color meaning of purple can symbolize magic, spirituality, creativity or royalty.

Their variations also give a difference in their representations: purples with lighter ones are associated with romance and lightness, while darker ones are associated with intelligence and dignity.

However, it also has negative connotations like decadence, pomp and pride or arrogance.

Deep purple

Deep purple is associated with imagination and spirituality. Stimulates the imagination and inspires high ideals. It is the color of introspection, which allows us to get in touch with our innermost thoughts.

Deep violet will help those seeking meaning in life or spiritual fulfillment, expanding our awareness of the environment and connecting us with a higher consciousness. For this reason, it is associated with the soul and philosophers are often drawn to it.

It is also the color of liturgy, which represents spiritual preparation, and is therefore used during times such as Advent and Lent. It also symbolizes atonement, repentance, and is used, as a rule, for all acts of repentance.

As a cultural symbol

As a cultural symbol, it represents the future, imagination and at the same time spiritually calms emotions.

Inspiring and empowering mentally and illuminating the property, time that keeps us firmly on our feet.

Associated with the world of fantasy, such as the need to escape earthly life. This is how the dreamer escapes reality.

The color purple is associated with royalty and nobility, giving the impression of luxury, wealth and extravagance. The color has a richness that makes you demand respect.

The cultural meaning of this color varies, for example, in Catholicism it symbolizes mourning and death, in Europe royalty, in Japan wealth, in Brazil death and mourning, in India sadness, and in Western culture spirituality, wealth, fame, high positions, power, and the honor of a military man.

In emotions and feelings

Purple promotes harmony of mind and emotions, promotes balance, stability, intelligence, tranquility, connection between the spiritual and physical worlds, between thought and action. Purple is support in the practice of meditation.

The color purple inspires selfless and unconditional love, free from ego, encouraging sensitivity and compassion. It means loyalty, prosperity, success and wisdom.

Violet stimulates brain activity, which we use to solve problems. In case of excessiveness, there may be stubbornness and artificial appearance. Purple, used wisely, creates an atmosphere of mystery, wisdom and respect.

As inspiration or support

Stimulates the search for creativity and inspiration, and originality through creative projects.

Those who prefer purple like to be unique, individual and independent, and not like “one of the crowd.” Artists, musicians, writers, poets and physicists have been inspired by purple for its magic and mystery.

Suggests wealth and extravagance, fantasy and a dream world. Facilitates spiritual quest and personal illumination.

Purple is a color humanitarian law, uses them wisely to do good to others. Combining wisdom and strength, sensitivity and modesty.

Academic institutions often use shades of purple, seeking to inspire intellectual thought and success.

This deep purple is associated with rights and powers and has been used by kings and queens over the years. Conversely, a shade lighter than purple is associated with noble feelings, capricious, romantic and nostalgic.

If you love purple

If purple is your favorite color, it may be some aspect of your personality.

In turn, having both a preference for this color emphasizes or enhances certain typical features. Below we will see a list of personality characteristics associated with the color purple. Will they be known to you?

Favorite color purple means:

  • Inspiration: original ideas are created with purple, can be used when we are looking for inspiration during a brainstorming session.
  • Imagination: Purple inspires creativity, intelligence. It is a stimulant of activity and sleep.
  • Individualities: Purple is a little unconventional, individual and original. Those who prefer to hate copying others and love to do things their own way.
  • Spirituality: Violet helps us during prayer and meditation, to connect with our thoughts, conscious, deep. Churches often use purple in their buildings and clothing.

Spirituality, intuition, intellectuality, independence, creativity, wisdom, royalty, nobility, wealth, tenderness, passion, love, dignity, intelligence, sensitivity have some characteristics that this color imparts.

People are attracted to this color because of its aura of mystery. Therefore, it is often the favorite color of artists who like to be seen as unconventional.

Purple effects

Empathy, Compassion, affection and love for humanity.

  • Control of emotions: purple passionate like red (last for immunity privacy, space, loved ones).
  • Respectable and respected: shades of darker purple, associated in part with color sources that were only available to royalty and wealthy families.
  • Description: Those who prefer purple may be impractical, far from reality, with their head in the clouds more than their feet on the ground.
  • Immature: Color can stimulate fantasy and idealism that are difficult to achieve in real life.
  • Advantages: Purple exudes an air of humble dignity that is attractive to others.
  • Cynicism: This negative sides purple.

The need for those who love purple is emotional security and the need to create order and perfection in all areas of your life, including the spiritual.

Using the color purple

Now that we know all this about the color purple, we can come up with several ways to use it to improve our quality of life:

If you want to stimulate your imagination, at the time of writing, we recommend buying a notebook with a lid and ink of the same color. This will allow your ideas to flow more easily.

Use purple color in your home, whether it is a painting on the wall or hanging a table, where this color dominates.

The color will also create a feeling of relaxation and spirituality, which will help you practice yoga or creativity.

Use clothing, housing when you want to highlight your individuality, or intelligence at social events. Helps you create an image of success.

Heavy use of purple may contribute to or worsen depression in some people. This is a color that should be used with extreme caution and in small quantities.

Data of interest to the enterprise

There are studies that have shown that color:

  • Increases brand recognition by up to 80%
  • Increases readership by up to 40%
  • Increases comprehension by 73%
  • There may be up to 85% of the reasons why people decide to buy a product.
  • Some brands stand so closely associated with its colors that we all recognize it, even if the company names were not visible.
  • This is very important for brands to predict its value. Marketers generally understand the need for consistency, color and design.
  • It's also important to move beyond the standard logo and tagline to adopt an approach that evokes emotions among potential customers throughout the sales process.
  • In business, when using purple, you need to understand the characteristics, qualities, humor and colors, as well as their psychological meaning. The messages that color sends to customers can have a big impact on business success.
  • Often used for matters that are in creative fields: designers, psychics and cosmetics manufacturers often use it.
  • In business services, purple marketing provides an idea, high quality premium service.
  • Purple often connects with audiences between the ages of 18 and 25, as the color is perceived at this age as sexy and rebellious, while innovative designers associate it with sophistication and power.
  • Pre-teen children are drawn to purple in combination with other colors, primary and secondary. These colors go well together in products and marketing at the intended age, something to keep in mind.

Violet

  • Purple is used to relax and calm. We often see it in anti-aging and beauty products. Often used to demonstrate a high quality or superior product, like Cadbury chocolate, or some brands of cosmetics.
  • Physiologically, it heightens people's sense of beauty and their response to more creative ideas.
  • Purple is a color that goes well with gold, turquoise, jade green, dark red, purple and yellow. Combined with orange it creates a unique modern look.
  • If you are looking to promote a product because of its high quality competition, purple is the color that is ideal for your purpose. The same is true if you want to promote services related to aesthetic or personal beauty, such as cosmetic products or services, makeup or facial and body care.
  • When combined with gold plating, it will create an impression of uniqueness and class that will attract customers willing to spend more to capture the image that your product or service projects.
  • Purple is ideal for promoting products aimed at young women or teenagers and children due to the attraction it creates between them. However, be careful not to use it too much, you may create negative impact and abandon the idea and image of extravagance or cynicism.

In general, the psychology of color is how each color causes certain human actions, behavior that may differ from several subjects to others.

This psychology is increasingly used by architects, designers, publicists and artists.