Weekly newspaper "Arguments and Facts" is one of the most famous publications in Russia and neighboring countries. For almost 40 years, more than 2 million copies have been delivered to readers four times a month. This newspaper pleases readers with fresh news and educational news not only in different parts of Russia, such as Belgorod, Chelyabinsk or Crimea. It is popular in 60 countries around the world, and especially nearby ones, such as Ukraine and Belarus.

Publication forms

The weekly is published not only in printed form.

You can study on the official website last number even before it appeared on newspaper shelves. Everyone with access to the Internet has the opportunity to read all published materials online for free in fresh form.

In addition, the publication is presented in all in social networks, such as VKontakte, Facebook, Twitter.

There is an official AiFa store online, which sells PDF versions of the newspaper and all its applications. Their price is lower than that of printed versions and therefore more accessible to a wide range of people. It also provides for a subscription for several months or a year. After payment, the newspaper will be delivered to the customer's mail regularly.

Read the latest issue of the newspaper “Arguments and Facts” for free on the official website online: www.AIF.Ru.

Mobile app AiF:

• iPhone: itunes.apple.com ;
• Android: play.google.com.

Publishing house "AiF"

The company “Publishing House “AiF” has been in the information and advertising market for a long time. During this time, it has developed into one of the largest in the industry. It includes:

• 3 newspapers telling about latest news, taking care of health and life outside the city;
• 3 magazines telling readers about fashion, health, and culinary delights;
• constantly updated official website.

The company is the initiator of a number of social projects that help low-income citizens and the younger generation. For this purpose, a permanent Good Heart Foundation has been created.

According to the latest research, everyone latest number The publications are read by over 6 million people from the Ugra region to the city of Rostov.

The main newspaper "AiF" contains the following sections concerning:

• politics and social life;
• incidents that happened during the week;
• cultural and sports news;
• taking care of your own health;
• arrangement of housing, food;
• automobile news;
• entertainment.

Section "Society"

In this section, the publication's journalists publish topical articles informing readers about the news:

• scientific community of the state of Russia and other countries;
• spheres of education, education;
• bodies ensuring the security of the country, the army, as well as liquidating emergency situations;
• agriculture, social sphere;
• about improvements and problems in the lives of ordinary citizens.

Residents of the large cities of St. Petersburg, Volgograd and other populated areas of the country will always find the latest news relating to their region here.

Politics news

One of the most read sections of the newspaper is “Politics”. The news from Russia and the world posted there tell about:

• lives of top officials of states;
• the decisions they make and their consequences;
• peace processes and hostilities;
• electoral processes in different countries;
• activities political parties within the country and abroad.

IN Lately every week is filled with data on the fight against terrorism and related political processes.

Financial news

The section telling about global financial processes is of constant interest to specialists and ordinary citizens.

Everyone is interested in the question of how external economic problems affect the lives of ordinary citizens. This applies not only to the capital, but also to regional centers such as Yaroslavl, Kazan or Krasnoyarsk.

In addition, readers are presented with the latest interstate agreements aimed at developing trade and industry.

Incident information

In this part of the newspaper you can always find articles about the problems of fighting crime in Russia and abroad, high-profile crimes and their detection.

The publication’s journalists also talk about man-made accidents and natural disasters.

The interest of readers is attracted to the fight against the consequences of disasters, emergency situations. They are also warned about the dangers that exist in different countries and regions. Citizens of the country living not only in metropolitan regions, but also in cities such as Kirov or Omsk, they follow the work with interest law enforcement and rescuers.

Articles about real estate

Many readers are interested in the real estate market in the country and abroad. The rise or fall in prices largely regulates the level of development of the economy as a whole. Now the dacha is becoming not only a place of relaxation, but also a source of food. There are practically no people who are indifferent to the following questions:

• home improvement;
• landscape design and growing vegetables in the country;
• sale, rental of houses and apartments;
• compliance with legislation during construction and repairs;
• registration of rights to houses and land;
• protection of monuments.

The problems of setting tariffs for housing and communal services and energy saving are also relevant. Increasingly, not only the Urals, but also residents of the capital are asking to write about this.

Healthy lifestyle issues

Sections on health and nutrition are inextricably linked. Readers place their health at the top of their list of personal priorities.

Therefore, the publication’s journalists publish on the pages of the newspaper:

• interviews with leading doctors of the country and abroad;
• general recommendations for maintaining and improving health and using all kinds of diets;
• recommendations from specialists on maintaining physical and nervous health;
• articles about dangerous and healthy products, recipes for their preparation.

The publication reflects the issues of maintenance and influence on the state of the body of pets, positive and dangerous aspects.

Development of culture

Not a single issue of the newspaper is complete without information about the lives of theater, film and pop stars.

The publication's employees try to meet interesting actors and pop figures. Their interviews describe not only the story of their success, but life advice and plans for the future. It cannot be done without describing scandalous incidents with stars, their weddings and divorces.

On the pages of the publication, readers will learn about new cinema and theater projects, the results of music and film festivals before anyone else.

Contacts

Newspaper editoring:

Requisites:

• OGRN: 1027700459379;
• INN: 7701103751;
• Checkpoint: 770101001.

"Arguments and Facts"(“AiF”) is a Russian weekly tabloid newspaper published by the Argumenty i Fakty publishing house, which is part of the Media3 media group, which manages the media assets of the PromSvyazCapital group.

The newspaper has been published since January 1978. Initially, it was a newsletter for lecturers and propagandists, publishing information, statistics, analysis of events and figures that were difficult to find in the official press. Published weekly since 1982. Published on Wednesdays. The editorial office was part of the structure of the publishing house “Knowledge” of the All-Union Society “Knowledge”. In 1978-1979 - monthly publication, from 1980 to March 1982 - 2 times a month. Appearance and the format of the publication’s pages changed radically twice during these years. Close to modern newspaper - since February 1983.

In May 1990, it was included in the Guinness Book of Records [source not specified 115 days] as the newspaper with the largest circulation in the history of mankind - 33.5 million copies, and the number of readers exceeded 100 million. Today it remains the leading weekly periodical in Russia in terms of circulation (circulation 2,997,800 copies). The newspaper's readership is about 8 million people. In addition to Russia, it is distributed in 57 countries around the world. AiF's circulation abroad is 609,970 copies; the weekly is published in the USA, Japan, Thailand, as well as in all European countries.

In 2005, due to disagreements with shareholders, deputy editor-in-chief Andrei Uglanov left the newspaper. In May 2006, he began publishing a new weekly newspaper, Argumenty Nedeli.

The newspaper's editor-in-chief is Nikolai Zyatkov. In addition to him, the editorial staff includes:

• Chairman of the Board of Directors Alexey Ananyev
• CEO Alexander Strakhov
• Deputy Editor-in-Chief - Evgeniy Faktorovich
• Vitaly Tseplyaev- Head of Policy Department
• Andrey Dorofeev- chief artist
• Vyacheslav Kostikov- Director of the Strategic Planning Center
• Yulia Shigareva- head of the cultural department
• Vladimir Polupanov- music reviewer
• Georgy Zotov- Director of the Department of Foreign Interviews and Investigations
• Chief Editor of Internet Service Alexey Sinelnikov, director Irina Chefranova
• Sergey Dubovitsky- call center manager

The AiF Publishing House also publishes a number of projects and regional supplements (the last 66): “AiF Petersburg”, “AiF in Belarus”, “AiF Tbilisi”, “AiF Europe”, “AiF Health” (Tatyana Kukusheva), “AiF on dacha" (Alexander Belyaev), "AiF Children's Encyclopedia" (Vladimir Polyakov) (from their full list can be found at).

The release of the applications “AiF Superstars”, “Mothers and Daughters”, “AiF I want to know everything!”, “AiF Long-Liver” has been discontinued. A new magazine project of the Publishing House - “AiF About Health” (headed by Bogdan Kurilko, Chief Editor- Kristina Larchenko).

Analysis of the newspaper “Arguments and Facts”

"Arguments and Facts"- the leading Russian weekly newspaper and the absolute leader among the Russian press abroad. The publication is published on 32 - 64 pages (depending on the region) in Russian, has regional supplements, a wide correspondent network and representative offices abroad. The readership of "AiF" includes representatives of the most different ages, social groups and professions. Among them are workers, creative and technical intelligentsia, business people, politicians and management workers. "AiF" is the winner of many Russian and international awards. In 1990, the AiF weekly, with a record circulation of 33.4 million copies, was included in the Guinness Book of Records as the largest circulation weekly in the world. Among Russian publications"AiF" is a leader in foreign markets. The newspaper is widely known in all CIS countries, the USA, Canada, Australia, Israel, and Europe. Advertising in the AiF newspaper can be either independent or interacting with other media.

Circulation 33534500 copies. This newspaper occupies a leading position among the country's periodicals. The subject of the newspaper is coverage of events in Russia and abroad, analytics and commentary; review of business and economic issues, cultural and cultural events sports life. The life of a newspaper is relatively short compared to magazines. Studies conducted in our country and abroad indicate that the reader spends 10-15 minutes reading a daily newspaper. Therefore, publishers try to place breaking news as efficiently as possible, placing them on the first pages, and analytical materials and reviews on other pages. The newspaper is mainly aimed at the middle-aged contingent belonging to the middle social class. This is not an opposition press and in its political preferences the newspaper is close to the ruling coalition, although it is stated that AiF professes the basic principles of independent editorial policy and transparency in doing business.

AiF also has many applications:

• · AiF Moscow
• · AiF At the dacha
• · AiF History
• · AIF "Teen"s"
• · AiF Health
• · AiF Petersburg
• · AiF Superstars
• · AiF Daughters-Mothers
• · AiF Long-Liver
• · AiF Family Council
• · AiF I want to know everything!
• · AiF Children's Encyclopedia

As the newspaper's role in disseminating information increased, the public became increasingly dependent on everyday information. This was due to a number of reasons. First, there were few competing voices other than commercial newspapers and books. Second, even these competing news sources could not compete in immediacy and consistency. Third, the newspapers made no secret from the very beginning that they did not intend to be politically neutral, and appealed to the prejudices of their readers. Fourthly, the principles of a democratic political system required that the electorate should always be kept informed regarding the functioning of that system, and initially only newspapers could provide this. Fifth, the average citizen had neither enough time nor his own organization to keep up with developments political events, and was therefore forced to rely on newspaper information. Sixth and finally, newspapers offered more than just political and economic information. By publishing entertainment and local news, they taught ordinary people to see themselves as part of a larger world that responded to current events.

Although in the 20th century. The readership of newspapers has decreased somewhat, they still continue to be an important source of information. Despite the spread of radio and television (TV), newspapers today continue to be a source of more detailed and in-depth information.

The advertising and reference function in “Arguments and Facts” is not particularly popular, because this is a serious newspaper, which is why there is little material on entertainment and advertising topics; the communicative function is used noticeably more often in materials, since the journalist more often strives to establish contact with the mass audience; direct organizational, due to the fact that the journal publishes more often articles of critical content; and, finally, cultural and educational - is present with the greatest frequency in the materials for the reason that, after all, this section is called “culture”, journalists strive to introduce the audience to art.

The newspaper “Arguments and Facts” has the following main sections: news, society, money, culture, sports. Thus, the newspaper strives to cover almost all the most significant areas of life.

Almost every issue contains articles with political propaganda.

The closeness of the Argumenty i Fakty newspaper to the ruling coalition can also be seen in interviews with current politicians in our country.

Propaganda communication can be informative when the propagandist and the audience share certain common ideas and when something is explained. The information conveyed by a propagandist can be completely indisputable and absolutely true. However, the propagandist knows that his task is not to achieve mutual understanding, but to achieve his own goals. The propagandist will seek to control information and direct public opinion by shaping perceptions through information communication strategies. In a similar way, the suggestor shares ideas with the audience, explains, and instructs with the goal of achieving interdependence. In fact, the persuader effectively uses data to educate the potential audience rather than to persuade them. Information in itself does not convince, but only provides confidence in the suggestor. However, suggestion is not always informational communication. It makes its purpose very clear if it truly wants to change the audience's attitudes.

Advertising is a series of appeals, symbols and statements deliberately designed to influence the recipient of information so that he accepts the point of view desired by the communicator and acts in some specific way as a result of the received signal urging him to buy, vote, hold positive or negative views, or simply remember. What distinguishes advertising from other forms of persuasive communication is the intentionality and carefully constructed nature of its appeals and symbols.

“Arguments and Facts” combines two main components of a serious, respectable publication - the general highly professional level of editorial texts and articles by the so-called “golden pens”, famous journalists.

Almost every issue contains interviews (“public relations”) with various famous people.

“Arguments and Facts” tries to be a relevant and serious newspaper in all types of mass communication.

AIF arguments and facts newspaper

“Arguments and Facts” is a weekly magazine published on 32 pages in Russian. This popular newspaper, which is in unprecedented demand abroad and in Russia. This is not surprising, the AiF newspaper has the largest circulation worldwide. So in 1990, this publication was included in the Guinness Book of Records for its fabulous circulation, which totaled 33.5 million copies.

According to sociologists, today the latest issue of the AiF newspaper is held in the hands of at least 10 million people. These are not only entrepreneurs and workers, but also technical and creative intelligentsia, managers, and politicians. "Arguments and Facts" is a newspaper whose positions are characterized by its name. Even if some citizens do not support the position of the newspaper in some way, they are still forced to read it, because only in it can they find the most interesting, latest news and facts.

The newspaper "Arguments and Facts", despite all its popularity, is a relatively young publication in the field of periodicals. It began its existence in 1978, when the All-Russian Society “3knowledge” began to publish Toolkit, which helped lecturers and propagandists. This publication published various information, statistical data, all kinds of figures that could not be found in the official press.

In 1980, AiF was already published once a week. True, it was not distributed through retail sales, and subscriptions to the newspaper were also very limited. After all, this weekly semi-closed publication fulfilled its main function - providing assistance to political informants. Of course, all materials underwent the strictest selection and strict censorship.

"AiF" newspaper - awards and achievements

With the beginning of perestroika, the newspaper began to work according to the principles of glasnost. True, this led to the dismissal of the editor-in-chief of AiF, Vladislav Starkov. Then, for the first time in the history of the press, the editorial staff stood up against a higher ideological body and spoke out for their editor. A year later, the weekly magazine was included in the Guinness Book of Records. In 1995, “Arguments and Facts” was recognized as “ The best newspaper of the Year" at the second international press festival "Gong-95". Next year, the Union of Journalists of the Russian Federation awards the newspaper and its editor-in-chief the “Best Editor and Newspaper of the Year” prize. This year brought the weekly an international award and the title of “Best non-English-language publication in the world.”

In the year of its 20th anniversary, the newspaper won a professional competition held by the Guild of Periodical Publishers in the category “Best Weekly in Russia in 1998.” And the following year, a stone was laid on which the AiF logo was embossed in Moscow on Old Arbat.

"AiF" newspaper - a course for success

“Arguments and Facts” newspaper, the last issue, as well as the remaining issues of the publication, not only cover the life of society on their pages, but also contain a whole storehouse of useful and necessary information for modern man. The editorial staff is an active participant in various social projects. In addition, she herself provides assistance to individuals and many organizations.

These significant successes of the newspaper in this short time indicate its enormous potential. All this happens thanks to excellent creativity and the capabilities of editorial journalists, as well as stable and friendly team. The latest newspaper “Arguments and Facts” is always timely and relevant information about events in Russia and abroad: culture, politics, social problems, ecology.

"AiF" newspaper - regional projects

The newspaper is widely known and distributed throughout Russia and other CIS countries, in Western Europe, in Canada, USA, Israel, Australia. The AiF Publishing House also presents to its readers a number of regional applications and projects:

"AiF Health"
· "AiF in Belarus",
"AiF at the Dacha"
"AiF Europe"
"AiF Petersburg"
· “AiF I want to know everything!”,
"AiF Tbilisi"
· "AiF Children's Encyclopedia",
· "Mothers and Daughters"
· "AiF Long-Liver"
"AiF Superstars"
· "AiF About Health."

In 65 Russian regions they publish free apps weekly "Arguments and Facts". Among them: “AiF-Moscow”, “AiF-Petersburg”, “AiF-South”, “AiF-Kuban”, “AiF-Ural”.

The newspaper "Arguments and Facts": always the first.