home Secrets of medicine Carnival costume rental as a business. Business idea: renting costumes for holidays and themed events

Carnival costume rental as a business. Business idea: renting costumes for holidays and themed events

* The calculations use average data for Russia

1.Project summary

The goal of this business plan is to open a store-studio for renting carnival costumes and evening dresses. The store's assortment will include fancy dress costumes for children and adults, as well as evening dresses and accessories. The store will be located on an area of 50 sq. meters, where there will also be a warehouse and a sewing workshop.

Investment in opening – 876,000 rubles. To implement the project, 526,000 rubles will be required. own funds and 350,000 borrowed. The loan will be issued for a period of 36 months. Interest rate - 18%. The monthly payment amount is RUB 17,426.

The payback period for the store, taking into account loan repayment, will be 17 months. The calculations in this business plan are based on approximate prices for services operating in cities with a population of more than 500 thousand inhabitants.

2.Description of the industry and company

Since the late 90s - early 2000s in Russia, significant changes can be traced in consumer culture concerning the conduct and organization of holidays. The market for event services, goods for organizing and holding holidays is constantly progressing, offering new ways to hold any event. The tradition of using carnival costumes is transforming and developing. If previously masquerade costumes could only be seen on New Year or at a children's party, now they are a frequent attribute of corporate events, parties and photo shoots. Increasing incomes of the population and the consolidation of Western holidays such as Halloween and Valentine's Day in Russian culture also contribute to an increase in demand for costumes.

The main criterion for any holiday is its unusualness and uniqueness: in this regard, when choosing costumes, the consumer is increasingly trying to choose original and bright images. However, buying a suit to wear once and then hang it in your closet is a rather impractical solution. Moreover, if buying a new high-quality suit will cost a large amount. Moreover, if the purchase occurs during a difficult period from a financial point of view and purchasing power is declining. According to the latest sociological surveys, 43% of Russians primarily save on leisure and entertainment (December 2015, NAFI). Interestingly, in 2009, the share of Russians saving on entertainment was 38%. Buying a carnival costume can also be classified as spending on entertainment. As a result of simple calculations, many come to an alternative solution - instead of purchasing an expensive outfit, it is better to rent it.

The goal of this project is to open a store-studio for renting carnival and evening dresses. The short-term goal of the project is to reach the planned sales volumes and make a profit. The long-term plan is to expand the range of goods and services, as well as open a network of several stores.

The store itself will be located on an area of 50 square meters. meters, where a warehouse and mini-studio will also be located. The staff of the store will include 2 sales assistants and 2 seamstresses. The store will be managed by individual entrepreneur. The legal form chosen for the rental store is individual entrepreneur. The taxation system is simplified (USN 6%). OKVED code – 71.40.9 Rental of other household products and personal items for households, enterprises and organizations not included in other groups.

3.Description of services

The main service of the salon will be the provision of children's and adult carnival costumes for hire. The price segment of the store is average. At the initial stage, the range of carnival costumes will include more than 200 types, which will include the most popular models on the market. The store's assortment will be expanded to include evening dresses, the demand for which does not depend on the season. There will be a sewing workshop at the store, which will be engaged in tailoring fancy dress costumes to order and adjusting ready-made costumes to specified measurements. More details about the store's services are in Table. 1.

Table 1. List of services

		Name		Description	Cost, rub.
Prokat children's costumes
	Costumes with animals		Butterfly, Squirrel, Ladybug, Wolf, Crow, Hedgehog, Beetle, Goat, Goat, Horse, Cow, Cat, Bat, Fox, Lion Cub, Frog, Bear, Ant, Mouse, Monkey, Panda, Cockerel, Dog, Pony, Penguin, Piglet, Elephant, Dragonfly, Tiger Cub, Chicken, etc.
	Movie character costumes		Batman, Harry Potter, Jedi, Jack Sparrow, iron Man, Indiana Jones, Superman, Hulk, Spider-Man, etc.
	New Year's costumes		Santa's granddaughter, Santa Claus, Christmas tree, Bunny, Winter, Snow Maiden, Snowman, Snowflake, Snow Queen, etc.
	Costumes of fairy-tale heroes/cartoon heroes		Aladdin, Harlequin, Artemon, Baba Yaga, Snow White, Bogatyr, Borovichok, Pinocchio, Dwarf, Dragon, Thumbelina, Cinderella, Ivan Tsarevich, Karabas, Carlson, Puss in Boots, Koschey the Immortal, Little Red Riding Hood, Malvina, Minion, Dunno, Fairy, Ninja Turtle and so on.
	Themed costumes		Astronomer, Military, Eastern, Tunic, Tunic with skirt, Hussar, Indian, Cossack, Cleopatra, Cowboy, Queen, King, Goblin, Sailor, Sailor, Musketeer, Ninja, Autumn, Pirate, Pirate Woman, Prince, Princess, Russian folk, Skomorokh , Special Forces, Turkish, Gypsy, etc.
	Halloween Costumes		Witch, Zombie, Werewolf, Ghost, Skeleton, etc.
	Costumes of fruits/vegetables/flowers/berries		Orange, Strawberry, Carrot, Radish, Chamomile, Flower, etc.
Costume rental for adults
	New Year's costumes		Santa's Girl, Father Frost, Santa Claus, Snowman, Snow Maiden, etc.
	Themed costumes/costumes with animals		Amazon, Angel, Aphrodite, Boxer, Military, Maid, Butler, Devil, Bunny, Prisoner, Prisoner, Clown, Cowboy, Queen, Cat, Nurse, Monk, Nun, Sailor, Sailor, Ninja, Pirate, Pirate Woman, Play Boy, Gift , Policewoman, Bee, Retro, Buffoon, Hipster, Hippie, Caesar, Overcoat, etc.
	National costumes		Oriental, Egyptian, Indian, Spanish, Mexican, Russian folk, Japanese, Scots and so on.
	Costumes of fairy-tale/literary heroes		Alice, Aladdin, Baba Yaga, Snow White, Juliet, Little Red Riding Hood, Malvina, Minnie, Robin Hood, Elf and so on.
	Movie character/celebrity costumes		Batman/Batmanwoman, Jedi, Catwoman, Zorro, Indiana Jones, Superman, Spider-Man, Elvis, etc.
	Halloween Costumes		Vampire, Witch, Dracula, Scream, Zombie Bride, Ghost, Skeleton, Pumpkin, Freddy, etc.
Evening dresses rental
	Evening dresses		Evening dresses for children and adults
Accessories rental
	Clothing details, accessories		Veil, Make-up, Vest, Mask, Weapon, Wig, Cloak, Shoes, Jewelry, Stockings, Skirt, etc.
Other
	Suit reservation		Booking a suit for a date specified by the client			Cost of the suit
	Individual order		Individual order			negotiable
	Fit		Customizing the suit to the client's requirements			negotiable

The given assortment will be updated both with ready-made suits and dresses from Russian manufacturers, and with designer models (it is planned to cooperate with local designers).

4.Sales and marketing

In the process of organizing sales, store management will proceed from the constant expansion of the sales market and the search for new sales channels. The main ones will be:

Children of preschool and school age who require costumes for matinees, children's parties, birthdays, proms, respectively, the customers can be schools and kindergartens.

Corporate clients interested in holding masquerade corporate events;

Nightclubs and their visitors (themed parties);

Photographers and those wishing to conduct a photo shoot;

Theater studios, clubs;

The client will be able to make a choice of suit and place an order in several ways, which are not exclusive of each other. The client can use the services of a sales consultant directly in the store, select the model he is interested in using the proposed printed catalog, or place an order online. The store’s website will feature a product catalog with prices, size range and the ability to examine the suit in detail using a magnifying glass tool.

To increase sales and position yourself in the market, marketing tools will be used, including outdoor advertising, contextual advertising in search engines, handout advertising (flyers, business cards). In addition to the website, the store will be presented on social networks, where customers will be able to see the main information of interest.

5.Production plan

The studio store will be located on a rented area of 50 square meters. meters. There will also be a warehouse and a sewing workshop. The premises will be located in a large residential area of the city, on a street with high traffic. Store opening hours: from 10:00 to 19:00 without breaks and weekends. The basic rental conditions and technology for providing services are described below.

1.Choice of a suit. The client, independently or with the help of a sales consultant, selects one or more suits and places an order on the spot or reserves a suit for a specific date.

2. Registration of rental. Rental services will be provided on the basis of an agreement, which will contain such items as the obligations of the parties, the cost of the service and the amount of the deposit, and the duration of the agreement. The minimum rental period is 1 day. If the client rents a suit for less than a day, he will be charged for the whole day.

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3. Inspection of the suit. The client and the store employee inspect the selected suit. The contract indicates all defects that were originally present on the suit.

4. Receipt of payment and collateral. The client pays rent and makes a deposit. The deposit for a suit rented will be 2 times the cost of daily rental, but not less than 1000 rubles.

5.Instructing the client and issuing a suit. The client receives it with the suit Full description indicating the cost of each component. The client undertakes not to alter the suit or its individual parts, and not to wash or dry clean it.

6.Return of the suit. A store employee accepts a suit from a client and conducts an inspection appearance suit, assesses its condition. If the suit was returned late, the client pays for each overdue day according to the price list.

7.Refund of the deposit. The deposit is returned to the client upon return of the suit to the lessor. In case of loss of a separate part of the suit or damage, the client reimburses the cost according to the price list. If the suit is completely lost or becomes completely unusable, the client pays the entire cost of sewing and manufacturing the damaged item, as well as the cost of three days of rental. The store administration reserves the right to assess the cost of damage.

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To implement the project, it will be necessary to renovate the premises (50 thousand rubles) and equip it necessary equipment(226 thousand). In Table. 2 shows approximate costs for equipment.

Table 2. Equipment costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	sewing machines
	Equipment for storing and placing suits (racks, hangers)
	Waiting area furniture

	Cash machine
	Dressing room


Total:				226 000

The store's staff will include 4 employees: two sales assistants and two seamstresses. Staff work will be organized in 2/2 shifts. Payroll see Table. 3.

Table 3. Staffing table and wage fund

With sales volumes of 250 thousand rubles, the store will be able to generate a net profit of 35,000 rubles. (including loan repayment). If sales start in September, it will be possible to reach the break-even point within the 4th month of operation (on the eve of the New Year holidays). The greatest profits can be expected in the autumn-winter months (Halloween, New Year). Key store expenses will include: wage employees (109.2 thousand rubles, taking into account contributions to Pension Fund) and rent (35 thousand rubles). Other costs include advertising, public utilities, accounting, dry cleaning services. You should also take into account the costs of periodically updating the assortment and purchasing new suits.

6.Organizational plan

The project includes a preparatory and main stage. The preparatory stage will include:

Registration and registration of business;

Searching for premises, concluding a lease agreement;

Repair and equipment of the premises;

Purchase of raw materials and formation of the starting range;

Hiring staff.

Duration preparatory stage will be 2.5 months. The start of sales is scheduled for September 2016. The store will be managed by an individual entrepreneur, effectively acting as a manager. He will supervise the work of the staff, determine ways of developing the store, and search for partners and new sales channels. He will be directly subordinate to sales staff(sales consultants) and production (seamstresses). Sales consultants will accept orders and advise clients. Seamstresses will be responsible for tailoring and fitting costumes.

7.Financial plan

Investments in opening a store will amount to 876 thousand rubles. To implement the project, 526 thousand rubles will be required. own funds and 350 thousand rubles. borrowed The loan will be issued for a period of 36 months. Interest rate – 18%. The monthly payment amount is RUB 17,426. Deferred payment of the first payment is 3 months. Investment cost items are shown in Table. 4.

Table 4. Investment costs

	Cost item	Amount, rub.
Investments in real estate
	Room renovation
Room equipment
	Equipment purchase
Intangible assets
	Website creation
Working capital
	Working capital
	Purchase of raw materials and formation of the starting range
Total:		876 000

Financial indicators of the project, including revenue, net profit, costs, tax deductions, are given in Appendix 1. Conditions adopted in the calculations: reaching the planned sales volume to achieve break-even by the beginning of 4 months of operation, further increase in turnover due to increased recognition of the store, seasonal fluctuations in demand with surges in the autumn-winter period and a decrease in the summer.

8.Evaluation of project effectiveness

The calculations made allow us to talk about the effectiveness of the project. The payback period for the store, taking into account loan repayments, will be 17 months, while the store’s profitability will be 16%.

Table 5. Project performance indicators

9.Risks and guarantees

Risk reduction should be influenced by a wide assortment offer aimed at different categories of the population, and the presence in the assortment of evening dresses that are in demand regardless of the season. The store will operate in the mid-price category, so the products will be publicly available. The main risks are given in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability of occurrence	Severity of consequences	Prevention measures
Unstable demand			Assortment designed for wide demand and audience, seasonal advertising
Overstocking the store with illiquid goods			Keeping records of sales, conducting analytical work on the best-selling items, tracking the latest trends in the market, providing discounts on low-stock items
Development of a competitive environment			Increasing the share of original goods in the assortment, revising prices, using marketing tools to conquer the market
Emergency, cataclysm, causing material damage as a result of force majeure			Use of fire and security alarms, insurance

10.Applications

ANNEX 1

Production plan and main financial indicators of the project in a five-year perspective

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Project Summary

Investment in opening - 876,000 rubles. To implement the project, 526,000 rubles will be required. own funds and 350,000 borrowed. The loan will be issued for a period of 36 months. The interest rate is 18%. The monthly payment amount is RUB 17,426.

Key financial indicators of the project

Discount rate, %

Net profit of the project, rub.
Return on sales, %
Payback period (PP), months.

Profitability Index (PI)%

Description of the industry and company

Since the late 90s - early 2000s in Russia, significant changes can be traced in consumer culture regarding the holding and organization of holidays. The market for event services, goods for organizing and holding holidays is constantly progressing, offering new ways to hold any event. The tradition of using carnival costumes is transforming and developing. If previously masquerade costumes could only be seen on New Year's Eve or at a children's party, now they are a frequent attribute of corporate events, parties and photo shoots. Increasing incomes of the population and the consolidation of Western holidays such as Halloween and Valentine's Day in Russian culture also contribute to an increase in demand for costumes.

The store itself will be located on an area of 50 square meters. meters, where a warehouse and mini-studio will also be located. The staff of the store will include 2 sales assistants and 2 seamstresses. The store will be managed by an individual entrepreneur. The legal form chosen for the rental store is individual entrepreneur. The taxation system is simplified (USN 6%). OKVED code - 71.40.9 Rental of other household products and personal items for households, enterprises and organizations not included in other groups.

Description of services

Table 1. List of services

Name	Description	Cost, rub.
Rental of children's costumes
Costumes with animals	Butterfly, Squirrel, Ladybug, Wolf, Crow, Hedgehog, Beetle, Goat, Goat, Horse, Cow, Cat, Bat, Fox, Lion Cub, Frog, Bear, Ant, Mouse, Monkey, Panda, Cockerel, Dog, Pony, Penguin, Piglet, Elephant, Dragonfly, Tiger Cub, Chicken, etc.
Movie character costumes	Batman, Harry Potter, Jedi, Jack Sparrow, Iron Man, Indiana Jones, Superman, Hulk, Spider-Man, etc.
New Year's costumes	Santa's granddaughter, Santa Claus, Christmas tree, Bunny, Winter, Snow Maiden, Snowman, Snowflake, Snow Queen, etc.
Costumes of fairy-tale heroes/cartoon heroes	Aladdin, Harlequin, Artemon, Baba Yaga, Snow White, Bogatyr, Borovichok, Pinocchio, Dwarf, Dragon, Thumbelina, Cinderella, Ivan Tsarevich, Karabas, Carlson, Puss in Boots, Koschey the Immortal, Little Red Riding Hood, Malvina, Minion, Dunno, Fairy, Ninja Turtle and so on.
Themed costumes	Astronomer, Military, Eastern, Tunic, Tunic with skirt, Hussar, Indian, Cossack, Cleopatra, Cowboy, Queen, King, Goblin, Sailor, Sailor, Musketeer, Ninja, Autumn, Pirate, Pirate Woman, Prince, Princess, Russian folk, Skomorokh , Special Forces, Turkish, Gypsy, etc.
Halloween Costumes	Witch, Zombie, Werewolf, Ghost, Skeleton, etc.
Costumes of fruits/vegetables/flowers/berries	Orange, Strawberry, Carrot, Radish, Chamomile, Flower, etc.
Costume rental for adults
New Year's costumes	Santa's Girl, Father Frost, Santa Claus, Snowman, Snow Maiden, etc.
Themed costumes/costumes with animals	Amazon, Angel, Aphrodite, Boxer, Military, Maid, Butler, Devil, Bunny, Prisoner, Prisoner, Clown, Cowboy, Queen, Cat, Nurse, Monk, Nun, Sailor, Sailor, Ninja, Pirate, Pirate Woman, Play Boy, Gift , Policewoman, Bee, Retro, Buffoon, Hipster, Hippie, Caesar, Overcoat, etc.
National costumes	Oriental, Egyptian, Indian, Spanish, Mexican, Russian folk, Japanese, Scots and so on.
Costumes of fairy-tale/literary heroes	Alice, Aladdin, Baba Yaga, Snow White, Juliet, Little Red Riding Hood, Malvina, Minnie, Robin Hood, Elf and so on.
Movie character/celebrity costumes	Batman/Batmanwoman, Jedi, Catwoman, Zorro, Indiana Jones, Superman, Spider-Man, Elvis, etc.
Halloween Costumes	Vampire, Witch, Dracula, Scream, Zombie Bride, Ghost, Skeleton, Pumpkin, Freddy, etc.
Evening dresses rental
Evening dresses	Evening dresses for children and adults
Accessories rental
Clothing details, accessories	Veil, Make-up, Vest, Mask, Weapon, Wig, Cloak, Shoes, Jewelry, Stockings, Skirt, etc.
Other
Suit reservation	Booking a suit for a date specified by the client	price suit
Individual order	Individual order	negotiable
Fit	Customizing the suit to the client's requirements	negotiable

The given assortment will be updated both with ready-made suits and dresses from Russian manufacturers, and with designer models (it is planned to cooperate with local designers).

Sales and Marketing

In the process of organizing sales, store management will proceed from the constant expansion of the sales market and the search for new sales channels. The main ones will be:

children of preschool and school age who require costumes for matinees, children's parties, birthdays, graduation balls; accordingly, schools and kindergartens can be customers.
corporate clients interested in holding masquerade corporate events;
nightclubs and their visitors (themed parties);
photographers and those wishing to conduct a photo shoot;
theater studios, clubs.

Production plan

Choosing a suit. The client, independently or with the help of a sales consultant, selects one or more suits and places an order on the spot or reserves a suit for a specific date.
Registration of rental. Rental services will be provided on the basis of an agreement, which will contain such items as the obligations of the parties, the cost of the service and the amount of the deposit, and the duration of the agreement. The minimum rental period is 1 day. If the client rents a suit for less than a day, he will be charged for the whole day.
Inspection of the suit. The client and the store employee inspect the selected suit. The contract indicates all defects that were originally present on the suit.
Receive payment and collateral. The client pays rent and makes a deposit. The deposit for a suit rented will be 2 times the cost of daily rental, but not less than 1000 rubles.
Instructing the client and issuing a suit. The client receives a full description of the suit, indicating the cost of each component. The client undertakes not to alter the suit or its individual parts, and not to wash or dry clean it.
Return of the suit. A store employee accepts a suit from a client, inspects the appearance of the suit, and assesses its condition. If the suit was returned late, the client pays for each overdue day according to the price list.
Refund of deposit. The deposit is returned to the client upon return of the suit to the lessor. In case of loss of a separate part of the suit or damage, the client reimburses the cost according to the price list. If the suit is completely lost or becomes completely unusable, the client pays the entire cost of sewing and manufacturing the damaged item, as well as the cost of three days of rental. The store administration reserves the right to assess the cost of damage.

To implement the project, it will be necessary to renovate the premises (50 thousand rubles) and equip it with the necessary equipment (226 thousand). In Table. 2 shows approximate costs for equipment.

Table 2. Equipment costs

Name	price, rub.	Quantity, pcs.	Price rub.
sewing machines
Equipment for storing and placing suits (racks, hangers)
Waiting area furniture

Cash machine
Dressing room


Total:

The store's staff will include 4 employees: two sales assistants and two seamstresses. Staff work will be organized in 2/2 shifts. Payroll see Table. 3.

Table 3. Staffing and wage fund

Job title	Salary, rub.	Number, persons	Payroll, rub.
Shop assistant

Total:

With sales volumes of 250 thousand rubles, the store will be able to generate a net profit of 35,000 rubles. (including loan repayment). If sales start in September, it will be possible to reach the break-even point within the 4th month of operation (on the eve of the New Year holidays). The greatest profits can be expected in the autumn-winter months (Halloween, New Year). The store's key expenses will include: wages to employees (109.2 thousand rubles, taking into account contributions to the Pension Fund) and rent (35 thousand rubles). Other costs will include advertising, utilities, accounting, and dry cleaning services. You should also take into account the costs of periodically updating the assortment and purchasing new suits.

Organizational plan

The project includes a preparatory and main stage. The preparatory stage will include:

registration and registration of business;
searching for premises, concluding a lease agreement;
renovation and equipment of the premises;
purchase of raw materials and formation of a starting assortment;
hiring staff.

The duration of the preparatory stage will be 2.5 months. The start of sales is scheduled for September 2016. The store will be managed by an individual entrepreneur, effectively acting as a manager. He will supervise the work of the staff, determine ways of developing the store, and search for partners and new sales channels. Sales personnel (sales consultants) and production personnel (seamstresses) will be directly subordinate to him. Sales consultants will accept orders and advise clients. Seamstresses will be responsible for tailoring and fitting costumes.

Financial plan

Investments in opening a store will amount to 876 thousand rubles. To implement the project, 526 thousand rubles will be required. own funds and 350 thousand rubles. borrowed The loan will be issued for a period of 36 months. Interest rate - 18%. The monthly payment amount is RUB 17,426. Deferred payment of the first payment is 3 months. Investment cost items are shown in Table. 4.

Table 4. Investment costs

Cost item	Amount, rub.
Room renovation
Equipment purchase
Website creation
Working capital
Purchase of raw materials and formation of the starting range
Total:

Project effectiveness assessment

Table 5. Project performance indicators

Index	Meaning
Discount rate, %
Net present value (NPV), rub.
Net profit of the project, rub.
Return on sales, %
Payback period (PP), months.
Discounted payback period (DPP), months.
Profitability Index (PI)%

Risks and guarantees

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability offensive	Degree gravity consequences	Measures on prevention
Unstable demand			Assortment designed for wide demand and audience, seasonal advertising
Overstocking the store with illiquid goods			Keeping records of sales, conducting analytical work on the best-selling items, tracking the latest trends in the market, providing discounts on low-stock items
Development of a competitive environment			Increasing the share of original goods in the assortment, revising prices, using marketing tools to conquer the market
Emergency situation, cataclysm, material damage as a result of force majeure			Use of fire and security alarms, insurance

It's coming very soon New Year's Eve. During this hectic and extremely exciting period, finances are thrown into an uncontrollable cycle. It is necessary to provide for everything at once: pretentious holiday menu, purchasing gifts for loved ones and, of course, a brilliant image. This is where additional troubles await us! After all, if everything is more or less usual with the purchase of store supplies and gifts, the search for a suitable outfit is delayed and complicated. Of course, you can make a chic suit with your own hands, but it will take a lot of time.

In such situation the best option becomes a call to a special service rental of New Year's costumes . In addition to the fact that this is an excellent opportunity to save time and money, renting suits also guarantees a wide range: the client does not have to buy boring, disposable new clothes, since he can safely choose any spectacular outfit for a specified period. You can also offer .

Obviously, from the point of view of consumers, such a system is very convenient. At the same time, it brings a lot of benefits to the entrepreneur. So why not bring such a promising project to life?

Party costume rental, what do you need to know?

So, you set out to build own business, based on the temporary provision of holiday outfits. Like any other profitable business, carnival wardrobe rental requires some financial investment. Of course, it is pointless to count on instant payback of all costs: investments will bear fruit only after a certain time. Therefore, immediately be patient and do not worry about trifles!

Building this type of business includes four main areas:

Purchasing a sufficient number of suits;
Finding suitable premises;
Contribution of start-up capital;
Thinking through and launching an advertising campaign.

The greatest difficulties entail organizational issues, in particular, finding decent premises. But with costumes, things are not so simple: where do you get them? How to attract visitors' attention to them? What are fashion trends and people's preferences? It is worth noting that clients, in turn, are no less puzzled, because, with all their desire, they do not always have valuable information about the location of rental organizations. That's why it's so important to take care of quality advertising!

First, let's figure out how to get ownership of an extensive database of carnival outfits. There are three options here:

Wholesale purchase of finished products. Of course, this is the most easy way resolve difficulties. True, this method also has back side: There can be no question of any uniqueness of the costume. The wardrobe turns out to be standard, and besides, the client can easily “cheat” on you and your competitor by seeing the same outfit option in another agency. The more similar products there are, the less attractive they are.

Ordering festive clothes from the studio. Perhaps this option will be much more economical for you (compared to buying finished products). In addition, contacting the studio will allow you to significantly diversify the assortment - for example, certain wardrobe items will be complemented with bright, extraordinary details. True, a less encouraging situation cannot be ruled out: on the eve of the holidays, due to a sharp influx of orders, the studio may well ask for a higher price for its services.

Personal tailoring of masquerade clothing. In order to create a series of unique images, it is enough to hire experienced seamstresses and tailors, as well as several creative designers. At first, you will probably doubt the effectiveness of such a bold decision, because paying for the work of an entire staff is quite expensive (and this is not counting the rent of a separate room). However, in the foreseeable future, such an idea will certainly bring valuable results, and here’s why:

you will become the owner of a whole line of unique suits, characterized by great variety and having no analogues among competitors’ products;
you will receive the finished product on time or even earlier, which is hardly possible in the case of a “busy” studio;
the assortment of festive outfits can be constantly replenished and remade. Your organization will invariably meet the requirements of the latest fashion trends, and the special wishes of clients will not go unnoticed;
Original costumes can be rented out to other entrepreneurs if desired.

Compiling

A successful business requires careful consideration of all aspects.

- Premises. The location of the store is given great importance great importance. It is best to try to locate in the city center, or in the area: young people and office workers constantly live here. Quiet, “sleeping” areas may also be a good place: in this case, local residents will become potential clients. The room must be well lit and spacious - up to fifty square meters. It is also necessary to take care of installing special racks on which it will be convenient to lay out outfits. They can be ordered in a furniture showroom or in a workshop.

— Advertising. The choice of advertising source is also based on a specific target audience. So, if you intend to attract the attention of young people, you should actively use the Internet: look at several forums, place ads on various social networks (for greater clarity, you can attach colorful photographs) and work on your own website (certainly bright and informative). In addition, do not forget about the advertising opportunities of transport, street billboards and television: with a skillful approach, they will interest absolutely everyone.

- Cost of goods. The cost of renting costumes is dictated by the cost of renting the premises and paying employees. However, first you should study the income level of potential clients and build on it. Agree, not every consumer is ready to part with their last money for a chic outfit. It’s good if one part of your products is exclusive and spectacular, and the other is more modest, but at the same time of very good quality.

Do we pay for the rental business?

Don’t think that renting carnival outfits is a purely seasonal business. The modern entertainment industry involves the organization of countless themed parties. Even if your suits are “highly specialized,” there will likely be a demand for them.

Of course, the most profitable period is traditionally autumn and winter. Halloween celebrations, New Year's Eve parties, corporate evenings and, of course, the most important celebration of the year - all these events generate an unstoppable flow of excited clients.

However, in spring and summer you are also unlikely to be bored: this is the time when various photo shoots, beach parties, and even ordinary holidays are held, where people want brightness and originality.

Conditions for renting New Year's costumes

To systematize the obligations between the organization and the client, a special rental agreement is drawn up. The main aspects reflected in this document are the following points:

- Responsibilities of both parties. Includes their names (titles), the specific duration of the contract and the period for which rental of the outfit is allowed (1 - 3 calendar days). The client must inspect the product; if there are any defects, they should be clearly stated in the contract.

— Price of the service. The document must include the amount of security deposit left by the client in case of failure to fulfill obligations. Of course, the cost of the rented suit is also indicated - the amount of the deposit is usually ½ of it.

— Conditions for receiving the goods. This column is filled in when returning the order. The suit must be carefully inspected for damage, after which a decision is made on the payment of the deposit.

— Communication data.

Rental of New Year's costumes for children

Parents of children are one of the most common categories of customers. Renting children's costumes is very convenient and profitable, because there are many celebrations in a child's life. New Year, name days, various matinees and children's “cabbage parties” - all this requires creativity coupled with maximum savings.

The most advantageous places for advertising will be children's institutions and recreation areas - schools and kindergartens, clothing stores, public gardens and amusement parks.

It should be borne in mind that the range of clothing for children should include a wide range of sizes (and for the same models).

There are never too many holidays. IN Lately Along with traditional options, new ones appear, borrowed from other countries or even invented. Themed parties, costume parties and masquerades are often held for both children and adults.

Sewing a suit for one public appearance is an expensive pleasure; it is much easier to use rental services and appear impressive at the evening, while saving money. The costume rental business is a profitable and profitable business if you approach it responsibly.

Market analysis and relevance

Clothes rental for the most part - seasonal business, which scares off many entrepreneurs. There are quite a few outlets offering such services, but there is no particular competition. On the eve of the holiday, finding a suitable costume is very difficult due to the turmoil and limited supply.

Therefore, occupy your niche in the market and build profitable business quite realistic, for this you need:

detailed plan;
some investments;
good publicity;
quality goods.

Registration and organization of business

In order to bring your idea to life, you must first of all officially register your business, for which you should:

To register as an individual entrepreneur, if you are planning a small business, you will need:
- statement;
- passport with registration;
- payment of state duty.
In the case of a larger business, the most suitable legal form is “Limited Liability Company”.
Decide on the tax system and register.
Order a stamp for documentation.
Register with the pension fund.
Prepare all documents outlining the working conditions and activities of the company.

To successfully conduct business, it is necessary to consider the procedure for issuing rental products and the document that will be filled out by the tenant. The service agreement must include:

responsibilities of the client and his opponent;
personal information about the parties (names, telephone numbers);
rental terms (1-3 days);
the cost of the service and the amount of the deposit;
the presence of defects discovered by the client, if any;
assessment by the owner after receiving the goods back in hand.

The discovery of new defects will have a negative impact on the refunded deposit amount.

Premises and location

The location for the store must be chosen correctly, since its traffic and, at the same time, profitability depend on this. Renting carnival costumes does not require much large area, it could be a small boutique of 10-12 sq. m. equipped:

clothes hangers;
fitting room;
seller's stand;
shelves with accessories.

Often, a carnival costume department is opened in sewing studios or worked privately on the Internet. These are the most financially profitable options for doing business. So in the atelier you can do your core business, not paying attention to the dependence on holidays.

Trading via the Internet generally requires minimal costs, and a suit can be delivered for fitting directly to the client’s home.

Equipment

If you plan to only rent outfits, then you won’t need equipment at all; it’s enough to purchase brackets with hangers for suits and a fitting room. You will also need to organize a place for the seller and buy several chairs.

If the outfits will also be made or tailored to the figure, then it is necessary to equip workplace for a seamstress and designer, buy a sewing machine, overlocker, ironing table.

The target audience

Most often, the clients of similar establishments are parents of children, puzzled by the approach of matinees and other festive events. Sewing to order is expensive and impractical; the outfit will only be worn once.

Opening a rental of carnival outfits only for children is impractical and unprofitable, since there are few holidays, and the business must bring in money.

To expand the target audience, you should diversify the assortment with evening dresses and suits for adults. Good publicity and beautiful things will provide work and profit all year round. Potential rental clients are:

Children of kindergarten and school age.
Teenagers.
Adults.

Purchasing suits

It is quite difficult to create an assortment of rental products. Firstly, the costumes must be current, secondly, made from high-quality materials, and thirdly, be affordable in terms of cost.

The number of units is also not the easiest question. By purchasing a small number of outfits, you won’t earn much, just as buying all kinds of suits is not a guarantee of success. An approximate set of costumes should be tailored to the requirements of potential tenants and the occasions for which they can be dressed. For example:

For the most important holiday - New Year, you most often need:
- costumes of Father Frost and Snow Maiden;
- carnival outfits for children - bunnies, bears, snowmen, foxes, wolves and so on. For girls a win-win– white dresses, with the proper attributes they can be worn by snowflakes, beads, princesses and so on.
In kindergartens, it is customary to celebrate the arrival of autumn, spring, “March Eighth”, for which you must have several in your arsenal beautiful dresses, hats, classic suits for boys.
Teenagers love exotic holidays, such as Halloween, Valentine's Day, and this should also be taken into account by preparing several outfits of this theme (witch, vampire, imp and other characters).
It is expensive, but profitable for business, to offer rental evening wear for men and women (cocktail dresses, tuxedos, etc.). In the context of constantly changing fashion, in order not to make a mistake, it is better to give preference to classic options, decorating them with fashionable accessories (offer clutches, hats, jewelry, etc. for rent).

Products for business can be:

buy in stores;
order from the studio;
sew by yourself.

An assortment of party dresses can be purchased at sales on designer items and other matching items, such as those remaining in one size. It is best to choose standard and running sizes. Ordering from a studio is expensive, but this way you can get exactly what was planned, and not what you managed to find at sales.

In order to sew yourself, you need to equip a small sewing studio and work hard to create a collection. Here you can also offer minor repair services and customize suits.

Staff

The staff for the work depends on the scale of the business itself, so a small store of ready-made outfits should serve:

2 salesmen to change shifts and work seven days a week;
cleaning woman.

If you intend to sew suits, including custom ones, you need to hire an experienced seamstress and designer. When doing business online, you will need a site administrator and a courier.

Advertising

The issue of marketing in such a business is extremely important; promotions should be carried out constantly in the form of:

Posting advertisements and leaflets about services.
Videos in the media.
Colorful banners on the streets, especially near places where children gather (schools, kindergartens).

Financial component of business

There is no business without investments, in this case they are calculated:

buying suits;
rental of premises;
registration of an enterprise;
advertising costs.

Cost of opening and maintaining

Opening a carnival costume rental business from scratch will require the following investments:

Purchase of suits – from 200,000 rubles.
Premises rental – from 30,000 rubles.
Registration of an organization – 10-20,000 rubles.
Advertising – from 10,000 to 30,000 rubles.

Total: 250,000 rubles

Additional monthly costs include:

premises rental – 30,000 rubles;
salary to employees – 50,000 rubles;
utility bills - 5,000 rubles.

Total: 85,000 rubles.

Amount of future income

The cost of renting one suit is usually 30-50% of its price. So, by renting out products for an average of 800-1,000 rubles, 8-10 suits per shift, you can earn from 6,400 to 10,000 rubles per day. The minimum monthly profit will thus be from 192,000 rubles.

Payback period

Opening a business in right time, for example, a few months before the New Year celebration, when the rush begins, you can recoup all investments in a couple of months. This approach will allow you to start work successfully and secure clients for other events.

Renting costumes is a profitable and interesting business if you approach it responsibly. The introduction of related services has a beneficial effect on the activity - various props and accessories for costumes (weapons, wigs, shoes, hats, handbags, costume jewelry, masks, etc.). In winter you can provide yourself additional income rental of skates, skis, snowboards, etc.

Weddings, corporate events, family celebrations and even luxurious photo shoots are excellent occasions to show off a chic new outfit. But shelling out a tidy sum for a dress that you can wear at best several times is not the best rational decision. Especially in a crisis, when clothing prices are rising rapidly, and wages cannot keep up with them. Therefore, clothing rental services are becoming increasingly popular.

This area is not new: we all remember rental shops for wedding dresses and accessories. But in last years such a business has become more modern, for example, today it is actively promoted via the Internet and, especially, through social media. This is partly why clothing rental is a good choice for beginning entrepreneurs, because promotion through social networks does not require large budgets.

When organizing the business itself, you can also get by with little expense. For example, at first you can offer clients your own outfits or dresses that your friends have stopped wearing. Also, chic dresses and tuxedos can be purchased relatively cheaply in China. Even so, the amount of investment will be several times less than, for example, when opening a clothing store. Entrepreneur from Moscow Nelly Matlakhova claims that when opening such a business, it is possible to meet 10 thousand rubles.

By the way, you also don’t have to spend money on renting a room and renovating it. At first, you can try on outfits right in your own apartment.

Another advantage of such a business for beginners, in addition to low costs, is its simplicity. There are not many pitfalls and difficulties in this area. The scheme of interaction with clients is very simple: you give an outfit and receive money.

But it is worth remembering that customers are interested in the quality of the fabric, the cleanliness of the item, the style and fit. To ensure that after rental the item returns to you in the same condition as before delivery, it is worth concluding a written agreement with each client.

The document must include information about the item of clothing being rented, including its color, size, information about the manufacturer, a scrupulous description of the condition of the outfit - whether it has minor defects, what finishing details are present and in what quantities. It is also important to specify the terms of use of clothing and penalties for breaking them, information about the cost of clothing and the estimated costs of restoration if the item is returned damaged. It would also be useful to include the possibility of resolving controversial cases in pre-trial or judicial proceedings.

Despite the fact that the clothing rental business is very simple, you should not rely on luck when starting it. Create a simple business plan. To do this, first decide on the organizational and legal form of the business and decide everything legal issues. It is unlikely that you will want to be held responsible for illegal business activities.

Assess the competitive environment. There are too many offers in this area, especially in close proximity to your salon - a minus. Of course, during peak periods - preparation for New Year's holidays or graduation - there will be demand, but the rest of the time you will have to look for ways to cope with competitors.

According to Nelly Matlakova, who is developing her own dress rental business, for successful work originality is required. The outfits themselves can be unusual. In this case, they will become popular faster, while dresses of the same type can be “promoted” for years. In addition, the presentation of the dress can be unusual. Clients generally love a good presentation of an outfit.

Well, of course, before opening a business, it is important to decide on your target audience and style. The development of your business will ultimately depend on this, because if you rent Wedding Dresses, you need one approach, and if there are carnival costumes, then a completely different one.

Try to work not only in those segments that immediately come to mind. You can rent out not only things for celebrations. Maternity clothes, children's clothes or work clothes may also be in demand. In a word, everything that the client may need only for a certain limited time.

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