Summer is in full swing. It's a great time to try this bright, easy and very beautiful business. True, behind the apparent simplicity there are still a sufficient number of pitfalls. This is why most entrepreneurs, when starting their balloon business, are quickly blown away. The reason is that they did not take this area seriously, believing that everything was too simple.

So what are the features of the business?

Does not require large financial investments

Offers popular services

Will provide you with regular customers

It will only bring pleasure and give positive emotions

The aerodesign market is quite in demand, here are just a few areas:

Birthdays




Weddings

Presentations

"Corporate Events"

Window decoration

Store openings

Street sale of balloons

And the abundance of holidays, as well as the inherent scope of Russian people to celebrate them, inspire very promising hopes.

The most important thing is to find a client

The hardest part of this business is finding a client. The more efficiently you serve your customer, the higher the likelihood that he will become a regular customer. In fact, the balloon market is already strictly divided between the main players. And it won’t be easy to find a strong niche here. You will have to come up with something original to interest the client. And of course, do not forget about the quality of work. If you make such orders carelessly, then very soon you will find yourself overboard.

First of all, you need your own website. Beautiful, bright, interesting with a mandatory section of demonstration works. You can order a website from any company specializing in these services. But it’s still better to give preference to serious companies that offer comprehensive activities for creating + promoting a website. Without the latter, no one will find your Internet pages!

In second place is advertising on your own car. You will travel around the orders in a minibus or pickup truck (to fit a gas cylinder). So after you acquire such a vehicle, do not spare money on good and bright advertising on its body.

And of course, advertise in local newspapers, magazines, holiday portals on the Internet, throw leaflets at mailboxes, hand out business cards... Than more people finds out about you, the faster you will get promoted.

What do they order?

Of course, the hottest time is summer, wedding season. Decoration of cafes and restaurants, open areas and much more. A large aerodesign company serves 8-10 weddings over the weekend! And this is a fairly serious number.

As for the decoration, the most commonly ordered items are arches, garlands, huge surprise balloons, hearts, and helium balloons.

Aerodesign is also popular among companies that hold corporate events. Here, as a rule, you will need to make garlands in the form of a company logo made from balloons of a certain color range and shapes.

And of course, children's parties. Fairy-tale heroes, cartoons, garlands.

IN winter time the peak season is mid-February. Get ready to deliver endless heart balloons to lovely ladies.

Aerodesign is...

Many people think that there is nothing complicated in the balloon business. Inflate the balloon, tie a string and you're done! But that's not true!

In fact, there is a huge variety of weaving, design, knitting, and decor technologies. It is very important to combine colors correctly and be able to make an object out of many balls.

Technically, you can master the creation of figures from balls very quickly, but it is also important to have a flight of imagination, to be creative personality. And of course you will need skills such as logic, composure, and patience. It is necessary not only to create a structure from balls, but also to securely attach it so that it holds well for a long time.

We buy everything you need

The advantage of a balloon business is the small initial capital. But you still have to spend money. And if you want to not only complete a couple of orders a month, but also become known as a serious aero designer, be prepared to purchase the following materials and equipment:

Air balloons. Balloons should be of different diameters and colors. Be prepared for any client's whims. Buy only high-quality and durable balls. American manufacturers are considered the best, although the high price of such products turns off many. Therefore, balls from European and domestic manufacturers are more often used.

Compressor and two-way pump for pumping balls. If you choose an expensive compressor model, then you can connect gas cylinders to such equipment. This will speed up the pumping process many times over.

Helium cylinders. This is a gas, thanks to which the balls do not fall to the ground, but fly up.

Special Hi-float glue, which must be used to process the balls so that they do not “fall”.

The initial purchase will average 60-70,000 rubles.

But this is an approximate figure, because you can choose how many balls to buy at once and how seriously you decide to take up aero design.

Do you need an office?

At first, you may not need office space. All you need is a portfolio folder, Cell phones and your energy, because you will have to travel around the city and meet with clients.

Later you can rent a small room. 20 is enough square meters, where you will invite customers to conclude an agreement.

But it’s much better to find a spacious room with a showroom and warehouse.

The most interesting thing is that we count the profit.

The profitability of a balloon business depends on the advertising campaign, holidays, time of year and prices for services. The profitability level here averages about 30%; during holiday periods this figure exceeds 100%.

For decorating one room, such companies charge from 5 to 20 thousand rubles. Of course, the more orders, the more income.

With an active advertising campaign and your professional skills as an aerodesigner, you will very quickly recoup the initial investment and be able to find your niche in this bright and interesting business, which brings only positive emotions to both the customer and the performer.

Leave comments, it's not difficult :)

-> Trade, services, transport

Business selling balloons. How to make money out of thin air.

The idea of ​​making money balloons filled with helium not new, but almost completely forgotten. The market is free, and with skillful business management, you can make very good money almost out of thin air, or rather... FROM HELIUM!

So here's what you need to start a small business... sale of balloons filled with helium:

1. Balloons themselves - purchased in children's stores, central stores in the children's toy department. It's even better to contact balloon wholesalers.
2. Cylinders with compressed helium (10 - 40 l) - can be purchased at construction stores and companies selling equipment for welding: oxygen, acetylene, etc.
3. A place for trading balls - we rent either in a park, or at a market, or (at the maximum) - in a shopping center.

Expenses:
average price a bottle of compressed helium costs $35-47, enough for about 500 balloons. Let's take the average cost of a cylinder - $41 and calculate the cost of gas per 1 balloon: 41:500 = $0.0082

average cost ball – $0.15

Let's sum up the costs for 1 balloon filled with helium: 0.0082+0.15=$0.232. In hryvnias it is approximately 1.23 UAH, in rubles – 6.5 rubles.

Profit:

Depends on the popularity of the market, the liveliness of the area, advertising, whether it is wholesale (for various celebrations) or retail, holidays, and prices, of course. The average markup on a ball can be 100% of the costs (plus/minus). During the holidays, you can sell several times more balloons than usual with a markup of 200 percent or more.

Difficulties:

Of course, in open points It is unlikely that they will be allowed to keep a large-volume balloon to fill balloons “without leaving the cash register.” If possible, you can rent a cabin, room, a private house where to keep the balloon and some average supply of ready-made balloons for the day; If something happens, you can immediately prepare a new batch in a few minutes. Although, the very process of filling balloons with helium in front of visitors also attracts buyers and this should also be taken into account. If you have a car, you can carry and leave the cylinder in it small size- approximately 10 liters.

It is advisable to work together: one is a seller, the other is a courier: exhibit in a small point of sale more than 15-20 balls at the same time is not very convenient; as the goods are sold, it is better to offer new batches. In addition, in this case additional advertising is created.

1. Coming to your point trading place, lift a large bag on a strong cord ten (or more) meters into which you place (so that it does not bend from the wind) not one, but several balloons. Place posters or inscriptions on both sides of the bag in capital letters, for example “WE SELL BALLOONS.” Crowds will come to your trading place JUST TO LOOK. And some of these “watchers” will definitely buy the ball.

2. You should post and place advertisements in newspapers with approximately the following content: “ Balloons filled with compressed helium, will decorate your wedding, any family celebration, and this is a great gift for children. Always on sale from... to... on the NNN market. Our retail location is very easy to find - look to the sky and keep your eyes peeled for our aerial advertising! Low prices; We accept pre-orders." You can also place advertising on trolleybus coupons, matches, tickers, banner boards, etc.

The secret to successfully selling balloons.

There is one psychological “BUT” in the balloon selling business. It is very important to know that the vast majority of your potential buyers would be happy to buy a ball for themselves to decorate their apartment, as a gift to loved ones, acquaintances and, first of all, to children... BUT THEY WILL NOT DO THIS. Why? Yes, very simply - out of embarrassment: “How will I carry him home? For a rope? On the way, everyone will look only at me, look around, make jokes...” Those. there must be a poster on the counter with a prominent inscription, for example: “We are packing the balls!” Thus, along with balloons, bags will also be sold.

To begin with, we advise you to study at least some useful literature on aerodesign and business in particular. There is no need to delve into just the basics of making balls. At the same time, you need to study the basics of sales, the intricacies of communicating with clients, create conversation scripts, look for like-minded people and future employees of your company, and work out clear goals and objectives. You cannot build a business without an integrated approach. To understand how to properly build a balloon business, we recommend viewing the following courses:

• (author, popular businessman in the field of aerodesign).

For general motivation for the entrepreneurial spirit, we recommend reading the books of the famous business coach Sergei Azimov. In particular, his very popular book: “How to make money without starting capital.” All of Asimov's materials can be found on his website. There are both paid and free products.

“The first year is the most difficult for beginners. The main test that the lion's share of novice entrepreneurs fail to pass is the lack of faith in the success of the business on the part of those around them (family, friends, acquaintances). They will constantly tell and instill in you that nothing will work out for you, that you are doing nonsense, it is better to go for a stable salary, etc., etc. As a result, a person stops believing in his own abilities, and this is a sure way to defeat . You don’t need to listen to anyone, just go towards your goal,” says Anatoly Piksaev, a successful businessman, author of a number of books and master classes on aerodesign.

Popular misconceptions of newcomers to the aerodesign business:

1. “You definitely need a lot of start-up capital.” But you can start a business without starting capital. Take an advance payment from the client for the order, buy balloons and a hand pump with this money. Complete the order - receive money. Use this money to purchase additional equipment and so on. If you have some money, then 20–30 thousand rubles will be enough.
2. “You need to be able to make some cool things out of balloons anyway.” This is another common misconception among beginners. In order to make money on balloons, you need to be able to make 20–30 of the most popular items: hearts, helium balloons, flowers, garlands, etc. These are the best-selling items. You can learn the basics of making such figures in a few days through videos on YouTube.
3. The third misconception of newcomers is that the market for aerodesign services has long been divided and it is almost impossible for a new player to break through. But everything is much simpler than it seems at first glance. If you want to seriously engage in this area and take part of the market in your city, then you can do it. First, thoroughly study the market of your city, identify the strengths and weaknesses of your competitors. Based on this, create your own unique offer.

The main goal in this matter is to learn how to sell a service. You need to focus your energy, time and money on this. If you can learn how to make incredibly cool things out of balloons, but don't find a buyer for them, then it will be a waste of time.

Balloon business - pros and cons

This activity has the following advantages:

• Low entrance fee, as mentioned above. Today there are few such ideas that you can open from scratch and subsequently earn good money.
• At the initial stage, you can do without an office and warehouse. At first, all minor work can be done at home or on the customer’s premises.
• This business can be considered “proven.” The service is in constant demand, as there are always holidays and birthdays.
• There is a lot of available material and books with which you can learn the basics of an aerodesign without leaving your home.

There are also disadvantages of the balloon business (or pitfalls):

• Difficulties often arise with the purchase and delivery of materials for decoration. Especially in small towns. The following situation may arise: an urgent order has been received that needs to be completed within 1-2 days. A required quantity There is not enough material (mostly balls). We have to urgently go to the regional center to the wholesalers. Ordering online may not help, as delivery will take at least 3 days.
• Low income when starting a business. Some may think that this matter is not so serious and big money you won't make money here. This is partly true, because you won’t earn much by fulfilling small orders for friends and acquaintances. There is a high probability that this could be the end of the matter if you do not move from a private designer to a full-fledged company providing aerodesign services (and maybe not only aerodesign) in time.

How much can you earn?

When calculating the cost of an order, the costs of materials, frame, delivery, installation, urgency of order fulfillment, working conditions (indoor or outdoor), working hours (day or night), etc. are taken into account. Thus, decorating an average wedding costs a client 4,000 rubles, decoration children's party– 1500 rubles, decoration of the hall for an anniversary or corporate events – 2500 rubles. If you process at least 20 orders per month, you can earn about 50,000 rubles, of which the net profit will be 25 thousand rubles. The main expenses are materials, fuels and lubricants and the designer’s salary.

The profit graph depending on the number of completed orders is as follows:

50 clients will allow you to earn about 60,000 rubles, and 100 clients - already 120,000 rubles. Income can be much higher if you take a larger average bill (it can vary dramatically in different cities). We took as a basis the average bill of 2500 rubles. In your city it could be 4000r - 5000r. Then the profit will be 1.5 - 2 times higher.

According to experts, the profitability of the balloon business is 30–40%.

Business registration

Before you run to register a business, you should first work without registration (I hope the tax office doesn’t read). The fact is that at first you will have very little orders and, accordingly, income. Your main clients will first be among friends and acquaintances. And you will either charge very little or no money at all from the order (well, perhaps only for the material). The main thing is to master the business and create a portfolio. There will be no need for unnecessary running around with papers and reports. Moreover, as a taxpayer, tax office you will not be interesting yet. Business registration will be required only when you reach stable orders and you have corporate clients paying for services by bank transfer.

Most often, ordinary individual entrepreneurship is registered to provide aerodesign services. As a taxation system, it is most profitable to use the patent taxation system. You pay once and you work for a whole year calmly, without financial statements. But the patent system is not adopted in all regions of the Russian Federation. In this case, it is beneficial to use the special regimes of UTII or simplified tax system, but with the corresponding accounting statements.

The most suitable OKVEDs for this activity are: 92.3 “Other entertainment and entertainment activities” and 92.72 “Other activities for organizing recreation and entertainment.”

The cost of registering an individual entrepreneur will be only 800 rubles. – this is the amount of the state duty. After 5 working days, after submitting documents to the tax service, you will receive a certificate of registration of individual entrepreneurs. You are now an official entrepreneur. You can go to the bank and open a current account to accept payments by bank transfer, to pay tax payments and simply to store your finances.

Basic equipment and materials

A successful aerodesigner must have a compressor, hand pump, helium cylinders, latex balloons, fishing line, design tape, scissors, tape, balloon sticks, cable, pressure meter.

Market professionals advise taking 40 liter cylinders. Although it weighs 60 kg, it is enough for 450 - 500 balls. The price of such a cylinder is 6000 rubles. And smaller volume cylinders (10 - 20 liters) quickly run out. If such a cylinder runs out in the midst of decorating the hall, when deadlines are still pressing, it will not be pleasant.

To inflate balloons, it is better to use a two-way hand pump or an electric compressor (zibi z 32 compressor). The latter costs about 5,000 rubles.

As for balloons, latex balloons of 5, 9, 12 inches are perfect for decorating a room. The most popular colors are white, red, yellow, pink, gold, lilac. Foil balloons are good for weddings, and figures and surprises in the balloon are good for children's parties. IN Lately Glowing balls are popular. You shouldn't buy a lot of them at once. Professionals recommend purchasing no more than 2–3 packages of a popular color, the rest - one at a time. Subsequently, depending on the order, you can purchase additional items. And the extra money is better spent on more useful purposes, for example, on advertising.

“To decorate events, you can buy fabrics, and also make an arch from metal-plastic,” advises user AnnJoy, from the business forum biznet.ru.

DIY balloon figures - technology

There are two basic rules for how to inflate balloons. 1. No need to re-inflate the balloons. It will be difficult to make anything out of overinflated balloons and there is a high probability that they will simply burst. 2. It is necessary to tie the balloons correctly. Forget about threads and ropes. The balls should be tied with their own tail into a knot.

In aerodesign there are such concepts as: cluster, primitive, twos, threes, fours, etc. What is a two cluster? These are two inflated balls connected by tails. By connecting two clusters of two with each other, we get a cluster (primitive) of four. Clusters and primitives are all that from which more complex figures are subsequently assembled.

The basics of properly inflating balloons and making primitive figures can be learned from the following videos:

You will also need to study the technology for making frames for figures: hearts, numbers, etc. To make a frame, professionals often use an AVVG 4x25 cable (a regular power electrical cable). This cable consists of 4 cores, each of which is wrapped in a plastic winding. You can buy it at construction markets and in specialized stores.

The cable cores are cut using a special knife, cutting the insulation. The result is four cores. More details in this video:

Advertising - how to promote a service in your city

Recently, such events as: birthdays, anniversaries, children's parties, March 8, professional holidays, New Year's corporate parties, wedding events, ceremonial discharges from the maternity hospital - rarely do without aerodesign. Works, especially in major cities, so many. The largest orders are weddings. Some work takes at least a day to complete.

There are a lot of options for advertising such services. Let us highlight the main ones. In first place is the Internet. Advertising on the Internet is cheaper for everyone, and its effectiveness is growing every year. On your own website or in a group in in social networks Can you post examples of work? bright photos and customer reviews. This gives a very great effect, in contrast to the usual advertisement in the newspaper such as “decoration of weddings with balloons.” Although the benefits of advertising in the media also cannot be discounted. contextual advertising in Yandex-Direct is no less effective, especially in large cities like Moscow, St. Petersburg, Kazan, etc. According to statistics search queries Yandex, the phrase “decoration with balloons” was searched about 20,000 times in October 2015. Of these, Moscow accounts for 2,800 requests - this is a solid audience of clients (even if not all of them were looking for the service):

Posting notices with tear-off contacts at bus stops and busy places is also a good tool. For a small fee, students can cover half the city with your advertisements.

An original and very successful advertising is “promotion through installations” (the idea of ​​the same Anatoly Piksaev). The essence of the idea is to show the product face to face. To do this, a colorful figure is created from balloons (for example, the Eiffel Tower) and installed in popular shopping centers. Next to the figure is a stand with business cards of the company. The main thing is to come to an agreement with the administration of the shopping center. There will be no end to clients.

Business prospects

Build on some balls big business will not work. You can always earn your bread and butter, but there is never enough money. Therefore, be sure to plan in which directions you will move next. Aerodesign goes well with the business of organizing events. You can not only decorate the hall, but also hold parties, collaborate with showmen, animators, DJs, photographers, etc. You will already have a client base, so it will be much easier to promote new services. All in your hands!

At first glance, it may seem to many entrepreneurs that starting a balloon business is an unpromising activity. In fact, the pioneers in this segment, with a skillful approach, managed to earn good money. Entrance to this market is always open. However, the minimum investment and the deceptive simplicity of doing this business can play a bad joke on adventurers. Having invested in such a business, it is easy to simply get ordinary “castles in the air” instead of a balloon business.

A Question of Choice

If you decide to get involved in this area, you must take into account that the competition here is very significant, and in order to attract clients, you need to be able to stand out.

There are several options for how you can make money with balloons. The first is sales. Children always like bright toys, and accordingly, beautiful balls will sell out. However, to begin with, of course, you will have to spend a little money.

Where to begin?

To realize sales, you must first purchase a retail space and draw up a business plan. Balloons can be sold in the pavilion shopping centers, at the market or in some thematic specialty store in the city. It is important that the place is well visited, and even better if a kindergarten or other children's institution (institution) is located nearby.

In general, for your business to take off, you yourself must come to your potential clients, that is, to children. After a place for trading has been chosen, you should purchase helium cylinders, colorful balloons, pumps, etc. Fortunately, it won’t take a lot of money, but the business can still become quite profitable.

Dependence on holidays

Be sure to keep in mind that sales almost always depend on various holidays. Moreover, when preparing for an event, keep in mind the specifics of the upcoming celebration.

For example, on Valentine’s Day it is important to prepare bright red heart-shaped items for sale; on May 1st, multi-colored shaped balls are best suited.

On March 8, as an option, you can accept orders for various gift sets with these bright harbingers of the festive mood.

In addition, for your balloon business to flourish, you need to take care of quality advertising. You can, for example, organize a website for your company or make yourself known through TV and radio.

We make money on decoration

The second good way to earn money is to design various celebrations, corporate events, weddings and anniversaries. Charming garlands, assembled from bright or plain balloons, can decorate any event and create a welcoming atmosphere. By the way, in last years Such surroundings are considered very fashionable.

Many companies or just individuals are sometimes very willing to use the services of companies that deal with holiday decorations. To do this, you need to have a huge number of balls, since you can never know what compositions will need to be made and in what specific volumes. The raw materials are inexpensive, so there shouldn’t be any big problems.

For weddings they usually order beautiful arches or garlands, for children's parties - various balloon figures or compositional works.

Required Skills

It should be noted that such a business requires certain skills. In particular, you will need knowledge of aerodesign. Helium balloons should acquire harmonious and beautiful shapes that will delight and delight the eye. What can you make from balloons?

Aerodesign experts say that almost anything is easy to replicate. In other words, there is no figure or object that cannot be modeled using balls. Compositions can be created both on a frame basis and without it. Cartoon characters, animals, objects, various characters - all this can really be made from round balloons.

To create such beauty, you need to take special courses where you will learn patterns of balloon figures and master other skills. Try to master aerodesign yourself (with the help of special literature, video lessons, etc.). Once you have learned the necessary skills, add a little creativity and imagination to your creativity, and then crafts can pay good dividends.

Business plan: balloons

At the initial stage, you need to have 2-3 thousand dollars, the main expense item is a car and renting a room. Small amount will be spent on website promotion and advertising campaign. The compressor will cost 200-300 dollars.

A 40-liter helium-filled tank will cost on average just under $200. The price of a quality ball is 15-20 cents. If you are planning to decorate the halls, then it would not be a bad idea to spend money on making a portfolio where your best creations will be presented, which you can show to customers.

In order to organize everything correctly, it is necessary, of course, to competently draw up a business plan. Balloons can have a markup from 100% (usually set for single events) to 200% (for mass celebrations). For decorating halls for corporate parties or weddings, it is realistic to charge the customer 250-300 dollars.

In general, your income will depend on your clients' interest in your services. The better your design skills, the faster the production of beautiful compositions will occur, and accordingly, the higher the profitability of your business. Typically, entrepreneurs who decorate various holidays using balloons achieve profitability of up to 30% or higher.

As an option, you can also master related areas (musical accompaniment, floral decorations, pyrotechnic effects, interior decoration, etc.). Or you can even start designing turnkey holiday events.

How much profit can they bring? Balloons as a business? This is a very promising branch of entrepreneurship in the field of decoration and organization of holidays. The number of balloon fans is constantly growing. We tell you what recommendations will help you create a successful company and become a sought-after aerodesigner.

Fashion for decorating with helium balloons

Rarely is a holiday nowadays complete without balloons: they decorate children's and adult birthdays, anniversaries, weddings, graduations, and corporate events. Compositions and funny figures made from balloons are often used in children's photo shoots. Active advertising of balloons on the Internet has done its job: their popularity is growing at a frantic pace and promises entrepreneurs high profits.

On the other side competition in this area is also very high. As a new business owner, it can be difficult to get the attention of clients. In order not to get lost among similar companies, you need to immediately find competitive advantages and act in accordance with a competent marketing strategy.

Compositions and funny figures made from balloons are often used in children's photo shoots.

What do aero design studios do?

The hot air balloon business is a fairly young area for Russia, so not everyone fully understands what exactly aerodesign studios do. Their work mainly includes:

1. Preparation of compositions from air and helium balloons in accordance with the wishes of retail customers (for holidays, anniversaries, celebrations, photo shoots), in some cases - their delivery to clients.
2. Decoration of premises for weddings and celebrations with compositions, arches, balloon figures.
3. Retail sale of balloons (inflated and uninflated) - in your own studio or through retail outlets.
4. Printing on balloons (texts and images according to customer wishes).

Is it worth opening a business in the field of aerodesign?

Before deciding to open your own business, you need to understand its prospects and risks, as well as assess the situation in a particular city and the competitive environment. What are the pros and cons of a design business? helium balloons?

Benefits of Entrepreneurship in Aerodesign

1. To open your own business, you need a very small initial capital, about 20-30 thousand rubles (see the corresponding section for a detailed list of expenses). This business option is suitable for people who want to open their own business, but do not have the finances to do so. Trading balloons and aero design services will help a person understand whether he can engage in entrepreneurship.
2. Trade markups on balloons usually exceed 200%, and within the composition - up to 500%. Buying a balloon wholesale for 4 rubles and inflating it with helium for an average of 1.5 rubles, the company sells it for 30-60 rubles. Such studios are very profitable. They have every chance to recoup the initial investment in full within 1 month.
3. This is a business in the field of celebration and positive emotions, where the entrepreneur will communicate a lot every day, give people joy, and create beauty. Aero designers sell experiences. Conflicts and stress in this area are extremely rare.
4. The demand for the services of aero designers is constantly increasing not only in large but also in small cities.
5. There are no guarantees for balloons; in fact, they “live” for several hours (although helium balloons can retain their shape for several months).

The balloon business is a fairly young direction for Russia.

Disadvantages and main risks of working with balloons

1. High competition. It is difficult for a novice entrepreneur to attract the attention of potential buyers and ensure a sufficient flow of clients for profitability.
2. Drawing up aerodesign figures and compositions needs to be learned; this requires taste, a sense of color and a number of specific skills.
3. To make high profits, you will have to actively advertise your services, promote on social networks and fight for customers.
4. Balloon trade - seasonal business. Demand for such services during the holidays ( New Year, February 14, Defender of the Fatherland Day and March 8, September 1) increases very much, but the rest of the time remains quite low. Balloons also sell well in the summer - the season of weddings and graduations. But spring and autumn are almost a “deaf” season for aero designers, when they actually exist only through retail orders.

Business plan for an aerodesign studio

Where to start preparing to open your own business? First of all, a new entrepreneur needs to draw up a business plan., in which to plan expenses and income, marketing strategy and others important aspects business.

1. The purpose of creating the company is “work in the field of holidays”, “opening a business with minimal investment for subsequent expansion”, “creative self-realization of an aero designer”, “quick profit generation due to a very high trade margin”.
2. A list of expenses for starting a business, as well as the total amount of investments.
3. The amount that an entrepreneur has at the time of opening a business (is it possible to do without loans or credits).
4. Payback prospects are minimal and maximum terms return of investment (usually from 1 to months).
5. Competitive environment - how many aerodesign studios are already working in a given city, how successful they are (at least from the outside), is there a chance to compete with them and what will be required for this.
6. The main sales channels are private buyers, holiday studios.
7. Marketing strategy - who the target audience is, through what advertising and social networks the company will be promoted.

List of expenses: what is needed for a hot air balloon business

One of the advantages of the helium balloon business is the relatively small initial capital. The minimum list of costs includes:

1. Purchasing “raw materials” - balloons are inexpensive, especially if you buy them in bulk. It’s quite convenient to order whole batches via the Internet - even a large number of The balls will weigh little, which means delivery will be inexpensive. To start work, you need to purchase as many batches as possible in order to immediately offer customers a variety of shades, compositions and shapes.
   • Many stores offer various bonuses to wholesale customers, including free shipping. On average, one regular ball costs 2-4 rubles. More advanced products (foil, numbers, cartoon characters, multi-colored, very large, “confetti”) are more expensive - from 15 to 200 rubles. The amount of costs in this area depends solely on the wishes of the entrepreneur, but on average it is 10-20 thousand rubles.
2. Helium cylinders. The most common volume - 40 liters - costs about 1,200 rubles. It is enough for about 500-800 balls.
3. Hand pump (about 200 rubles), scissors, as well as related materials (threads, tapes, glue).
4. Renting premises. It is not a mandatory expense item - at first you can conduct business via the Internet. However, most entrepreneurs come to the conclusion that their own premises are necessary, as they allow them to sell balloons at retail, communicate with clients personally and conveniently store goods.
5. Automobile. An important component of the aerodesign process will be the delivery of compositions to clients and the design of premises. It is more convenient to do this in your own car.
6. Photography services and portfolio creation. High-quality photographs will attract the attention of potential customers, show them the level of professionalism and variety of assortment. The price for these services is negotiable. As a rule, the average amount required is within 5 thousand rubles.

Thus, all expenses can be divided into 2 areas: materials for work (balloons, helium, pump) and optional, but significantly simplifying the process resources (own premises and car). You can open a balloon business for only 20-30 thousand rubles, and as your income grows, you can gradually increase your investment.

Why are customers willing to pay dearly for helium balloons?

The most significant advantage of the balloon business is the combination small investment with the ability to recoup them very quickly. Aerodesign compositions and figures cost from 500 to 3000 thousand rubles, with a cost of 300-1000 rubles.

Why are buyers willing to pay such a high trade markup? There are several reasons. Firstly, buying balloons is most often associated with festive events, when people are in high spirits and are ready to spend a lot of money.

When decoration with helium balloons is an integral part of decorating the interior for a celebration, its high price is completely lost against the background of other expenses.

Secondly, beautiful compositions look expensive and convince customers that they are worth their price. That's why it's like that it is important to learn aerodesign, track fashion trends and constantly improve. The skills of a specialist should allow him to compose compositions and figures that are beyond the power of an ordinary person.

The most significant advantage of a hot air balloon business is the combination of small investments with the ability to pay them back very quickly.

Where to learn aerodesign: paid and free options

Nowadays, it is not difficult to find many lessons on the Internet, the authors of which tell you how to make shapes from balls, how to correctly combine colors and shapes. Watch them regularly and find something useful for your own business.

If funds allow, you can take a paid training course online (about 3-4 thousand rubles). Knowledge about aerodesign will be more complete. In addition, teachers of such courses can answer individual questions students, give them personal recommendations and tell them about professional nuances.

Also It’s worth subscribing to the accounts of Russian and foreign aerodesign studios. This way you will be aware of fashion trends, know what your “competitors” are doing, and get ideas and inspiration for your own work.

Marketing strategy: how to sell a lot of balloons

High-quality advertising of helium balloons will attract the attention of potential buyers and recoup the initial costs within a month of work. The most promising focus at present will be on online advertising.

1. Contextual advertising in the browser and targeting in social networks. Both options reach the target audience almost 100%, since the display of ads is based either on the history of queries in the search engine or on the personal data of users. Setting up these types of advertising requires a number of skills, so hiring a specialist would be a wise decision.
2. Outdoor advertising - rental of banners, billboards, stands, light boxes. It attracts a lot of attention, but is quite expensive, at least 5 thousand rubles per month.
3. Own pages on social networks. In fact, a free type of advertising that helps you constantly be in the field of view of potential customers. You need to be careful when filling out your accounts: post only high-quality photos, write funny and positive texts, post daily.

Conclusion

A balloon business does not require significant investments (you can start with 20 thousand rubles) and at the same time pays off in a couple of months of active work. There are quite a lot of competitors in this area. To lead the market, a novice entrepreneur immediately needs to find unique advantages, monitor fashion trends and improve.