Pretty flower business profitable area- according to statistics, only one store out of ten is closing. Therefore, if you decide to do it, you have made the right choice. In addition to all the so-called aesthetic beauty, it is also very profitable. This article will describe this niche in detail.

Starting investments:	RUB 320,000	The number of employees:	1
Planned income per month:	RUB 250,000	Market competition:	High
Approximate monthly expenses:	150,000 rub.	Payback:	Low

Like any field, the flower business has its own nuances. Starting from the problem of finding suppliers, ending with storage and sale. Since this is a fairly competitive niche, you need to stand out from the rest. Also, success depends on many factors; take everything into account in your business plan. Starting from climatic conditions, ending with population density and infrastructure development.

The advantages of such a business:

• high profitability;
• several development paths;
• possibility of gradual scaling;
• the ability to expand the range without investment;
• many peak periods for sales;
• the opportunity to embody aesthetic creativity.

Disadvantages of such a business:

• high price logistics to remote regions;
• the problem of finding normal suppliers;
• safety of goods;
• dependence on the dollar exchange rate;
• dependence on weather conditions.

Where to begin

How to open a flower business? First of all, you need to analyze the market for demand. You can do this simply, walk around the city and count existing stores. Next, you need to calculate the available capital and the cost of rent, which in this case is very expensive.

Where to get flowers

If the population of the city is about a hundred thousand people, then most likely you have large sellers. They can engage in wholesale sales. If you still couldn’t find a supplier, you need to look in the nearest large city. If this option does not work, you need to look for contacts on the Internet. It is also quite profitable to work directly with suppliers from Ecuador and Holland.

Business organization options

When you are a beginning businessman, it is advisable to choose directions and development options. In the paragraphs below, we will consider the main ones. It is also advisable to determine the range of your competence in matters of this niche. This could be the ability to decorate flowers, determine freshness, or beautifully combine a bouquet. Based on the available capital, determine which flowers you will sell, which related products, and so on.

Sale of home flowers

If you have enough free time and free territory, this is an option to start a flower business from scratch. But keep in mind that there are quite a few species of such plants. Build at least small business, in such conditions it is quite difficult. But if you live in rural areas and have your own plot, this opens up more opportunities. It is quite possible to grow flowers on the site by creating greenhouse conditions for them.

Several types of flowers that can be grown at home:

• chrysanthemums;
• pelargoniums;
• tulips;
• azaleas;
• annual asters.

Photo gallery “Types of flowers”

Salon opening

It is fair to consider that a flower salon is an order of magnitude higher than a regular store. The difference lies in the range of services provided to clients. In the first case, this is only selling flowers and making bouquets. But in the second, this is an opportunity to order the decoration of surfaces with flowers, the creation of designer baskets, and so on. More often than not, salons even visually look more luxurious than shops.

average cost salon launch:

• rental of premises (100,000 rubles);
• display cases and stands (70,000 rubles);
• florist (30,000 rubles);
• consumables (20,000 rubles);
• first batch (150,000 rubles).

Total: 320,000 rubles.

Online store and delivery

In the case of this group of products, you can start a business without investment. This can be done using an online store. The latter can serve both as a channel for additional sales and as a starting position in starting a business. Delivery from an online store quite strongly stimulates sales and positive reviews. The main thing in this case is the punctuality of the courier and the availability of a vehicle.

How to open a flower shop and earn income in the shortest possible time.

Not a single holiday is complete without beautiful bouquets, which guests rush to present to the hero of the occasion.

But there are also weddings, anniversaries, corporate banquets, at which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how profitable this type of business is.

If you are looking for a niche for yourself in entrepreneurial activity, then it wouldn’t hurt to know how to open a flower shop, what start-up capital is needed in this business and how profitable this type of business is.

Answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Business payback – from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs...

Many businessmen are afraid to deal with such a delicate product. And this market is really quite filled, because wherever you look, there are grandmothers everywhere offering simple bouquets grown with their own hands, flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell fancy compositions at exorbitant prices.

Still, opening a flower shop can be profitable and profitable business, because it has many undeniable advantages:

1. You don't need to have a lot of money to launch this startup.
2. You don't have to be a florist or have an agricultural background to own a flower shop.
   Your business is business, and leave the rest to the specialists.
3. In order to open your own flower shop, you don’t need huge areas, which means renting a room won’t bankrupt you.
4. Flowers will always be a hot commodity as long as people celebrate birthdays, fall in love, get married, have children, that is, live a normal life.
5. This type of business in itself implies creativity; you will be able to come up with more and more new competitive advantages and increase your customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide client base, you cannot dream of super-profits.

To attract many customers, you need to figure out how you can differentiate yourself from your competitors. Alas, the competition in this type of business is quite serious, so you will have to try.

Fortunately, owning a flower shop allows you to create many competitive advantages.

For example:

• Maintain a reasonable pricing policy.
  It is not unthinkable to inflate the cost of flowers, but set a sufficient markup so that the business remains profitable.
• Offer the client a good range of products.
  You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
• Carry out promotions in holidays: March 8, Valentine's Day, September 1, etc.
  For example, “Three bouquets for the price of two”, “Buy a bouquet and receive a postcard as a gift”, etc.
• Consider a loyalty program for regular customers.
• Organize a delivery service for those who cannot personally deliver the bouquet.
• Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of opening a flower shop

This type of business, like any other, implies not only advantages, but also disadvantages.

Often entrepreneurs do not want to open a flower shop for a number of reasons.

The most common are:

1. Perishable goods.
   Even clothes have their expiration date, going out of fashion. But at least stale clothes can be sold at discounts.
   It is quite difficult to carry out such a promotion with flowers: few people will want to purchase half-dead flowers, even at a low price.
2. Seasonality of this type of business.
   For example, summer is considered a low season for sales, but on holidays, flower products fly away instantly. But you always need to pay taxes, employee salaries, eat and dress, regardless of the season.
3. When ordering large quantities, you may receive defective goods hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be completely compensated for if you do not order more goods than you can sell, do not spend all the profits, but save enough to safely survive the low sales seasons, and work only with trusted suppliers.

Features of owning a flower shop

“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet, the flower business has its own nuances that need to be taken into account before starting work:

1. The most favorite flowers of Russians, as well as Ukrainians and Belarusians, are roses.

   In pursuit of originality, consumer tastes cannot be ignored.
   Depending on the season, it is imperative to have an assortment of daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, and carnations.

2. The range of flower shops is similar.

   You are unlikely to find any unusual flowers from the supplier that competitors do not have, so focus on original colors, creating interesting compositions, a variety of types of flowers, selling not only ready-made compositions of cut flowers, but also plants in pots.

3. March 8, September 1, February 14 are days of big earnings for flower sellers.

   No one will condemn you if you significantly increase your prices these days.
   But in the summer you will have to tighten the belt more tightly, since there are much fewer flowers at this time.

4. Selling flowers cannot be called waste-free.

   15–20% of discarded plants is considered normal. Don't be upset about this.

5. In order to maintain the freshness of your goods for as long as possible, you should install special refrigeration equipment in your flower shop.

   It is not cheap, but it will help reduce costs in the future.

4 ways to make money selling flowers

Having your own flower shop is a conventional name for a business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent a retail outlet in a crowded place, for example, a large shopping center, an underground passage, etc.
If you choose a bad place to trade, where there will be few people, you risk going broke.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. No special equipment or decor is required for the flower pavilion.

Actually a flower shop.

Here you will have to invest somewhere more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle-income people, so don’t make huge fancy arrangements in advance. They can easily be made from scratch to order.

Flower boutique.

This is a slightly pretentious establishment for clients who value not only the quality and range of goods, but also the interior, level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the assortment of goods: purchase both classics and exotic plants from suppliers.

You don’t have to restrain your imagination in making flower arrangements either.
A flower boutique does not have to be opened right in the center. If you stand out from your competitors, people will come to remote areas for your products.

Online flower shop.

Here, in addition to renting premises and purchasing refrigeration equipment, you will have to spend money on creating a website.

Another disadvantage of this type of business is the inability to get a random client, since purchases are made on a pre-order basis. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of bringing this type of business to life are the premises, its decor, purchasing equipment, establishing relationships with suppliers and recruiting personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.

It will take no more than 4-5 months to launch a startup if you can come to an agreement with all government agencies.

Registration of a flower shop

Of course, you will have to register your company, like an individual entrepreneur, and register with the tax service.

You don’t need to obtain a special license to open a flower shop from scratch, but you will have to get approval from the fire service and the sanitary and epidemiological station that the premises you have chosen meets all standards.

The cost of registering an enterprise ranges from 30,000 rubles and above.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge premises. 30 sq.m. will be enough for you. m.

Not only a sales area, but also at least one living room where staff will rest and change clothes, where some products can be stored, etc., as well as a bathroom.

Rent one square meter even in small towns- an expensive pleasure.

In the regions, the cost of monthly rental of premises will range from 25,000 rubles. IN major cities this amount may be two or even more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting the premises will cost even more.

If the condition of the premises you find is not very good, then it will have to be renovated. If there is no need to renovate the room for a flower shop, then you definitely will have to decorate it in such a way as to attract the attention of customers.

Fortunately, flowers themselves are an excellent decoration, so you won’t have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to retail furniture (counter, shelving), you will have to equip the utility room with at least a minimum set of furniture: lockers for changing clothes for staff, a table, chairs, etc.

Remember that flowers are perishable goods, so they are preserved much better in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial refrigerators are also suitable.

Flower shop staff

People always need flowers, so it is advisable that your store is open seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several salespeople to work in shifts.
If you have registered a small flower shop (about 30 sq. m.), then you can get by with one salesperson per shift. If you are targeting a larger enterprise, then you should think about hiring two salespeople per shift.

To create original flower arrangements, you need to hire a professional florist, but in order to reduce the costs of a new enterprise and allow it to get on its feet, you need to hire a seller who knows how to create, albeit simple, but beautiful bouquets.

Therefore, to open a flower shop you need the following personnel:

Until your business begins to generate more profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to clients’ homes.

This position should be considered later, once the business is back on its feet.

You can handle the accounting and management of the store yourself.

Flower suppliers to the store

If you do not plan to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and the Kosino Agricultural Firm CJSC.

Perhaps you will discover a new supplier who will suit you in all respects.

Flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to operate in the market, then use advertisements, commercials on local radio and the Internet to advertise it ( social media, city forums). You should also invest in a colorful sign that will immediately attract the attention of customers.

How much money do you need to open a flower shop?

So, if you are asking the question: “How much does it cost to open a flower shop?”, then for everything you will need a starting capital of at least 500,000 - 600,000 rubles.

Expense item	Amount (rub.)
Total:	550,000 rub.
Enterprise registration	30 000
Renting premises and repairs	100 000
Purchasing furniture and cold weather. equipment	200 000
Purchase of the first batch of goods	50 000
Salary to employees (per month)	60 000
Advertising	30 000
Additional expenses	50 000

We offer a selection for viewing useful tips from the expert:

when and how best to open a flower shop,

What should you pay attention to?

Profit from opening a flower shop

Get ready for the fact that a flower business, like any other type of business, will not initially bring fabulous profits, so include in the amount of starting capital the costs of renting a hall and staff salaries (at least for a period of up to 3 months).

As soon as your business gets on its feet, your income will automatically increase.

Download a ready-made business plan for a flower shop with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Calculation of flower shop revenue

As you can see, in a favorable situation, a flower shop begins to pay for itself after 3-4 months of operation. Expected profit: 20,000 – 50,000 rubles per month.

Of course, with such monthly income, you should not expect that your business will pay off earlier than after a year of successful activity.

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

The idea of ​​starting your own business has probably occurred to every person. And the flower trade is considered a relatively profitable business, because it’s hard to imagine the holidays without them. What is selling flowers? A business plan must take into account even the smallest details. So how to start trading and make it profitable?

Selling flowers: business plan

Of course, first you need to sort out some little things. In particular, you need to draw up an accurate and detailed business plan:

• Research the sales market.
• Choose a place to purchase goods.
• Complete the necessary documents.
• Find a place to rent.
• Purchase necessary equipment and goods.
• Hire staff.
• Calculate the amount of starting capital.
• Conduct an advertising campaign.

If you are interested in how to start selling flowers, then you should know that when creating any business, every little detail is important. This is the only way to make it truly profitable.

What documents are needed to trade plants?

It should be noted right away that a license to sell flowers is not required. Therefore, you just need to register either an LLC or an individual entrepreneur with the tax service. Sole proprietorship is suitable for you if you intend to work exclusively with individuals. This option has some advantages, in particular a simplified system accounting, as well as lower taxes.

If you are not the sole owner of a store and plan to expand your business and cooperate with different companies, it is better to register a Limited Liability Company.

Where to rent a room?

If you are planning to start a flower selling business, you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, premises in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is on the path of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers will not have to crowd into a tiny room.

Try to arrange the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to independently choose the best plants.

What equipment do you need to get started?

As already mentioned, flowers are a product that quickly deteriorates. Therefore, you need to raise money in advance for necessary equipment. After all, without it, selling flowers is simply impossible. The business plan should include the purchase of the following materials:

• To begin with, you will need a refrigerator, since in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the product is cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system, which will help create optimal temperature conditions at any time of the year.

• Don’t forget about stands, tables for florists and other furniture necessary for creating bouquets of furniture.

• Most likely, in addition to fresh-cut flowers, you will sell some other products - these will also require furniture, such as racks and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure there is enough water in the store.

• You will also need a cash register. By the way, as your business develops, when there are more and more regular customers, you will probably need a computer and a special software. They will facilitate the process of tracking sales, and also simplify the work of the accountant.

This is a list of basic purchases. You can buy the rest of the things you need for work after the store opens.

Basic consumables: what to buy?

Naturally, the main thing in your business is fresh, fresh-cut flowers. Today, their market in our country is sufficiently developed; only 45% of products come to us from abroad. You just need to find a company that grows or delivers flowers and draw up an agreement with it. By the way, many organizations use a flower franchise.

Many novice businessmen ask what plants to buy. According to statistical research, the most popular are roses.

Chrysanthemums take second place, and carnations take third place. Therefore, these flowers must be present in your store’s assortment.

Naturally, you can purchase almost any plants that are useful for creating bouquets. And don’t forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase your income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift packaging, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. Such plants are more expensive, but with proper care they can be preserved for months. In addition, indoor flowers are popular gifts because, unlike cut flowers, they do not fade.

We hire workers

A flower selling business can become truly successful, but only with the right approach. It's no secret that the effectiveness of trading largely depends on the quality of service. Therefore, when interviewing future employees, first of all pay attention to such qualities as communication skills and politeness.

To begin with, you will need a seller, and a little later, a florist. If you cannot do accounting, you will have to hire someone for this position (perhaps on a part-time basis). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in great demand.

This is mainly observed on special and holiday days, for example, the first and last call, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be prepared for such holidays, buy more flowers, create inexpensive bouquets in advance, and offer discounts. In short, do everything to attract customers.

Weddings are another source of good income. Let your florist create bouquets for the bride. Boutonnieres for the groom and bridesmaids made from fresh flowers are becoming increasingly popular - offer this service too.

Ideas for additional income

Selling cut flowers and original bouquets is a profitable business. But business, and therefore profits, can always be increased by new level. For example, over time you can create a flower delivery service. This service is very popular among people who do not have time to go shopping, as well as among buyers who want to surprise a loved one.

Along with indoor plants You can always sell pots, fertilizers and other small items. Quite often, flower shops offer customers souvenirs. These can be figurines, boxes, photo frames, paintings, watches, artificial flowers and other gifts.

Selling flowers: advantages and disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this matter. To begin with, it should be noted that flowers are a product that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some stores sell flowers with a markup of 200 or even 300%. In addition, such a business does not require large start-up capital, any specific skills or extensive experience. With the right approach, selling flowers can become a truly profitable business.

Where to start a flower business: how to open and register a flower shop, what is needed to open (advertising, equipment, associated costs), premises and location, assortment policy and the intricacies of purchasing goods.

 

This is not just business. Over time, it turns into a way of life. It fascinates, enchants, and captivates. How? Constant contact with nature. The permanent feeling that you bring a piece of beauty into the world and give joy to people. An activity filled with emotions. Those who once plunged into the flower business part with it only due to force majeure circumstances.

However, we will talk about the mentioned correct approach, which will allow you to get the maximum possible profit from trading such a complex product.

Procedure for opening a flower shop

Let's consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in flower business. Register individual entrepreneurs in accordance with 52.48.32 OKVED " Retail trade in flowers and other plants, seeds and fertilizers.” You have to choose a taxation system (UTII or simplified tax system).

After registering the enterprise, it is necessary to purchase a cash register, and also register the cash register with the tax office. Self-registration will take about two weeks. It’s easier to use the service offered by cash register sellers. In this case, the registration process with the tax office will take a maximum of 3 days.

Mandatory documentation

At a retail outlet (regardless of its size), a package of documents must be present, and most of them must be available to customers. This includes:

• Permit to trade (obtained from the government in accordance with N 381-FZ).
• Conclusion of the SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

It is also preferable to keep the remaining documents (lease agreement, KKM registration certificate, cash register) at the point of sale. Sellers and florists must have medical records, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence and costs the business owner the cost of a photocopy. Most reputable suppliers undergo voluntary certification. All you have to do is take a copy from them when purchasing the product.

What do you need to open a flower business?

Advertising

on four sides. The box itself costs about $1000, but this is just the tip of the iceberg. The main expense is approval from the appropriate authority, which can cost $10 thousand (Moscow time). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Equipment for a flower shop

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do it “for yourself”. At the same time, there is no need to immediately turn to the “masters of cold”. First you need to build the “room” itself (more profitable). One side of the refrigerator should be “blank”. It's good if it's a wall. The rest are plastic “windows” made to individual measurements.

A door is required, or better yet several (depending on the size). After the chamber is built, a cassette split system or monoblock is installed in it (possibly when there is another “blind” wall). Together with all the work, the refrigeration chamber will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a typical air conditioner installation.

Flower stands and flowerpots are needed. Large chambers are usually equipped with shelves and glass vases. In tonars and small pavilions these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

Price cash register varies in the range from 9 to 15 thousand rubles.

Purchasing a cut for a small pavilion will cost about 40 thousand rubles (Moscow time). To completely fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. To begin with, you can not get too carried away with the color scheme, buy universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: wire for gerberas, tape, adhesive tape, and a glue gun. Tools: pruning shears, scissors, floral knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or retail outlet may be located:

• In the tone. A small room on wheels. Essentially a car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unrealistic luck).
• On the ground floor of a residential building (first line only).
• In the mall.

The lowest rents are in shopping centers. Then - tonars and pavilions.

Separate line: online store. It is worth opening it with a fully established business. It cannot exist separately.

Territorial location of the flower shop (IMPORTANT!)

The “fate” of the business depends, quite a bit, on the correct choice of location for a room intended for a flower shop of any level.

The proximity to a metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main thread - highway. It gives a large flow.

If you choose a place on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need to be directed towards the center.

If the store is located near the metro, but there is no road nearby, you may not expect large daily sales. Of course, if the professionalism of the staff is at its best top level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will work at full capacity, but this will take at least three years. Plus, you will have to constantly make financial investments in advertising, pay for a highly qualified florist and maintain the assortment at the proper level. This arrangement of a flower salon is too long a ruble.

There are nuances. Not every track guarantees a quick start. Purchasing power is reduced by 50% if the store is located:

• on highways, on the sides of which cars are prohibited from stopping.
• On a track with backups.
• Directly next to a public transport stop, where parking is also impossible.

"Pitfalls" of rent

If they refuse rental holidays, you should be wary. There can be no urgency. Vacations are a standard need for everyone trade organization. At a minimum, it is necessary to arrange the premises, bring in equipment, goods, and decorate display cases. In most cases, this takes a week. If you need cosmetic repairs or some alterations, it will take a month. The landlord's refusal to comply with the standard requirement serves as a reason not to rent the premises. Most likely, there are either no rights, or there will be difficulties with taxation.

The requirement for two months' advance payment is justified only for shopping centers. However, in Lately Even they don't practice it.

When drawing up a lease agreement, you must clarify whether the monthly payment is included in the amount communal payments. Tariffs for electricity and housing and communal services for commercial enterprises differ significantly from consumer tariffs. Electricity bills can reach $300 per month. Price garbage removal also significantly higher. In addition, it is necessary to clarify whether the lessor has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, of which there will be quite a lot.

When renting in a shopping center or residential building, you must immediately check availability outdoor advertising opportunities. It could easily not exist. In this case, it is reasonable to abandon the premises and find another one. This rule also exists for pavilions. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should seek the help of a lawyer. It’s not that expensive, but it can save you from a lot of troubles, even to the point where the landlord’s land allotment period is running out. It will be extremely unpleasant if in a couple of months the building is demolished.

Features of the assortment, what colors to sell

For small areas the best option is a trade in fresh cut flowers. Potted crops and related products are extremely rarely sought in such places. Products in this category take up precious space, which can and should be used to increase the range of cuts.

Assortment for toner

The assortment is minimal. The area does not allow maintaining any serious level.

• Carnation ( several colors: red, white, variegated).
• Bush carnation ( several colors: white, pink, variegated).
• Single-headed chrysanthemum ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, motley).
• Rose ( burgundy, white, pink, yellow, motley).
• Shrub rose (pink, white).
• Gerbera (mix).
• Tulip ( from February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m., then the assortment is practically no different from that in the tone. Starting from 18 sq.m. you can already purchase: orchids, anthuriums, irises + increase the number of varieties of roses.

Assortment for the store

Starting from a 30-meter area, it already makes sense to sell potted crops, soils, pots, boxes. On a 50-meter area the assortment will be complete:

• All possible cuts, including exotics, in a large refrigerator.
• Artificial flowers. Dried flowers. Potted crops, including large ones.
• Pots of all types: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to original works.
• Postcards.
• Various decor for home and garden.
• Thematic literature.

In a large store, you can and should organize gift wrapping. The production of designer postcards is encouraged. Everything is used: dried flowers, beads, beads, ribbon, colored paper. The main thing is the florist’s imagination.

How to purchase goods

The main immutable rule is never lock yourself into one supplier, even if he has a super product. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen expenses associated with wages personnel. Additionally, rent should also be taken into account.

The ideal option is to select three main suppliers. The following countries are widely represented on the market: Holland, Ecuador, Russia. This means you need to choose three wholesalers. If something happens to one, two thirds of the ordered goods will be received in any case.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It needs to be sold quickly. The price is relatively not high. Russian flowers are definitely more expensive. Potted crops - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is " 7 colors V". These are affordable prices, a wide selection, and a flexible approach. Contact the manager and all restrictions will be lifted ( tested). This is a Dutch, international company. As for other suppliers, you will have to choose yourself, based on their prices and the quality of the goods supplied.

1. Main purchase

In the process of work, the main assortment will be formed - items and their quantities, which are sold in any case. This will be the main purchase. You will need to place a pre-order for it from all suppliers in order to be guaranteed to receive the goods in certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are purchased here and are expected to be sold. It is almost impossible to create a stable list. It should be taken into account that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The product must be ordered three weeks before the holiday. Some wholesalers may require orders to be placed one month in advance of delivery. Their demand should be satisfied.

Orders for March 8th are made a month before the 1st. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices are rising quite seriously.

Trying to negotiate payment after the fact with suppliers can lead to their agreement and disastrous results. Risk of being left without goods on the most trading days of the year it is too big. The suppliers' demands are more than justified. They pay for flowers from their own funds, which are simply not enough for the holiday volume. At auctions and plantations, flowers are not sold on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, the price should be set higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, you should start from the maximum price tag of the product, that is, from the cost of flowers purchased for additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like surge pricing. Buyers tend to look for flowers in advance, several days before the intended purchase. If the selected product suddenly becomes more expensive, the person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but the price for them should not be reduced appearance, and by date of purchase. You shouldn't wait for the presentation to be lost. This will happen immediately and irrevocably. If the flowers are not sold within a week, their price should be reduced by mandatory. The florist should put them to work first.

Seasonality and holidays

Flower trading is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January due to holidays.
• Lent. Weak trading for all 49 days, excluding March 8.
• May holidays (vacations).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Cause: the Velvet season.
• The last two weeks of December. Everyone is preparing to celebrate the New Year.

In addition to these standard “failures,” the flower market reacts to sudden changes in exchange rates and collapses on securities exchanges. The reasons are difficult to identify, but the trend is visible. If business is conducted correctly, this does not have a significant impact on the state of affairs.

The main holiday is March 8. Intense trading has been observed for almost a week. The main rush occurs on March 6, 7, 8. The 4th, 5th and 9th can be compared to less significant holidays. Then in descending order: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are “quiet” days. Trade comes to a standstill. In residential areas it’s the other way around: Saturday is the busiest trading day of the week.

Summary

The most advantageous option in all respects would be to choose a large area located on the ground floor shopping center, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few immutable rules

• You can't feel sorry for old flowers. An illiquid product spoils the display case and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you postpone it “for later,” you may end up with an empty store.
• Personnel must be made directly dependent on profits. The salary is minimum. The rest is a percentage of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very tough.

It is necessary to ensure that the florist is happy. This is creativity. Too much depends on him. However, one must also not lose vigilance. Organizing video surveillance is the best solution. You can pay a lot, but you cannot allow yourself to be deceived. Unfortunately, a flower business cannot be built on trust, no matter how much one would like it to be so. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth opening a flower shop as a franchise?

One of the options for opening a flower shop is to purchase a franchise of an existing store. With this option, you get a ready-made business model, with detailed description where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But you have to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebouket franchising offer, what buying a franchise gives in comparison with opening a store from scratch.

comparison table opening a store by franchise and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"

The initial investment amount is 430 000 rubles

Break-even point is reached in the second month of work.

The payback period is 6 months.

Average monthly profit of the 1st year of project implementation 121 000 rub.

2. Description of the business, product or service

Flower shop - profitable business, which will allow you to receive significant profits with minimal investment, because not a single holiday or celebration is complete without a bouquet.

Assortment of colors:

• carnation, bush carnation (minimum 3 shades);
• chrysanthemums (3-4 shades);
• roses (from 10 to 15 different shades);
• spray roses (about 5 shades);
• gerbera (3-5 shades);
• tulips;
• peonies.

In addition to the usual Russian territory Exotic flowers brought from tropical countries should also be offered:

• orchids;
• strelitzia;
• freesia;
• anemones;
• ranunculus;
• irises;
• anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, you can print out special brochures that will tell you not only about this type of plant, but also how to care for it, conditions of maintenance, etc.

Range of products offered:

• Cut flowers;
• Floral arrangement made by a florist using packaging materials who play an important role in the flower business, because it depends on them beautiful design bouquets;
• Souvenirs.

Characteristics of packaging materials:

• gift packaging for flowers and floral arrangements;
• handbags made of various materials;
• wrapping paper for every taste;
• boxes for packaging flower arrangements;
• baskets for bouquets;
• ribbons, floral bows, rhinestones.

To increase the profit of your business, you can provide the following types of services:

• services for decorating premises for celebrations;
• conducting master classes on floristry.

3. Description of the sales market

Today there is quite high competition in the flower shop market. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your capabilities and find new and original ways of development. On this moment Online flower shops are becoming especially important. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak due to large quantity holidays during this period of time. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific peak dates for flower sales:

• September 1;
• The 14th of February;
• March 7 - 9;
• May 25.

The target audience

Flowers are actively bought and given by a wide range of citizens. The core of the target audience is working youth aged 18-35 years. This group of buyers can be considered the main group in terms of generating store revenue: they give flowers to each other, their parents, grandparents, and pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

• The desire to congratulate someone on a special event;
• The desire to show attention to the opposite sex;
• Purchase a means of decorating the interior of both private homes and public places.

4. Sales and marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Review of the real estate market to select the optimal premises.

Requirements for the store premises:

A separate stationary pavilion with an area of ​​20−40 m2 or a room of the same area on the ground floor office building or residential building;

Windows and entrance should open to the first line or be within visibility from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

Possibility of placing a sign;

Availability of running water and toilet.

Registration of a legal entity.

Opening your own flower shop, Special attention it is necessary to pay attention to organizational and legal issues. It is very important to have all the necessary information and work according to the law to avoid various fines.

1. Organizational and legal form - individual entrepreneur or LLC.
2. It is more profitable for an entrepreneur to choose the simplified tax system “Income minus expenses” 15%.
3. It is mandatory to have a “Sanitary and Industrial Control Program”. It is carried out once - after approval from Rospotrebnadzor.
4. It is mandatory to have contracts for deratization, disinfestation and disinfection.
5. Ventilation and air conditioning systems must also be maintained and disinfected.
6. A contract for the removal and disposal of solid waste is required.
7. There are also requirements for internal store documentation. So, the organization should have:
   • journal for recording expired products;
   • disinfectant logbook;
   • assortment list of products sold.
8. All products will require hygienic permits from the SES or appropriate quality certificates.
9. Worth checking out Customs Code and regulations of Rosselkhoznadzor that relate to plants.
10. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
11. If you accept payments from clients using bank cards, you will need to open a current account.

6. Organizational structure

Staffing:

• director - 1,
• seller/florist - 2,
• courier - 1.

The total number of personnel is 4 people.

Requirements for all candidates:

• active life position;
• high communication skills;
• goodwill;
• honesty;
• discipline;
• responsibility.

Requirements for a florist:

• good taste;
• ability to interest the buyer;
• experience in similar positions;

Salary fund
Staff	Salary per 1 employee (RUB)	The number of employees	Salary Total (RUB)
Director
Salesman/ florist
Courier
General salary fund

7. Financial plan

The sales plan for the project is forecast taking into account the seasonality of the business. A gradual increase in sales volumes is predicted in the first 3 months of the project. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in the event of a successful entry into the market.

Sales plan for the 1st year of project implementation, rub.

Sales structure		1 month	2 month	3 month	4 month	5 month	6 month
Cut flowers	number of sales
	average check, rub
	total, rub.
Flower arrangements	number of sales
	average bill, rub.
	total, rub.
Souvenirs	number of sales
	average bill, rub.
	total, rub.
	number of sales
	average check, rub
	total, rub.
Master classes on floristry	number of sales
	average check, rub
	total, rub.
Total revenue, rub.

Sales structure		7 month	8 month	9 month	10 month	11 month	12 month
Cut flowers	number of sales
	average check, rub
	total, rub.
Flower arrangements	number of sales
	average bill, rub.
	total, rub.
Souvenirs	number of sales
	average bill, rub.
	total, rub.
Services for decorating premises for celebrations	number of sales
	average check, rub
	total, rub.
Master classes on floristry	number of sales
	average check, rub
	total, rub.
Total revenue, rub.

Procurement structure for the 1st year of project implementation, rub.

Procurement structure	1 month	2 month	3 month	4 month	5 month	6 month
Flowers (sold)
Flowers (unsold)
Flowers, total:
Packaging
Souvenirs
Total purchases:

Procurement structure	7 month	8 month	9 month	10 month	11 month	12 month
Flowers (sold)
Flowers (unsold)
Flowers, total:
Packaging
Souvenirs
Total purchases:

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup on flowers is 200%, the markup on souvenirs is 100%. The cost of packaging is 5% of the bouquet sale.

Taking into account the purchase of goods, raw materials and supplies, the average monthly cost is 384,500 rubles.

The financial result for the first year of activity is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

1 month