Offer a drink. If you want to convince a person of something, offer him a hot drink, such as tea, coffee or cocoa, during a conversation. If you offer a warm drink, a person will subconsciously perceive you as a warm, pleasant and hospitable person. A cold drink may have the opposite effect. Typically, people feel cold and crave warm food and drinks when they feel socially isolated. Satisfy their need and they will become more receptive to your words.

Ask questions that assume a positive answer of “Yes.” Start the conversation by asking questions that invite a positive response, such as: “Today good weather, right?”, “You want to buy a car at a good price, don’t you?”

• Once you get someone to say yes, it will be easier to get the person to say, “Yes, I'll buy it.”
• It's best to ask vague questions, but make sure your wife knows why you're complimenting the other girl.

Break the barrier of touch. Whether you're closing a deal or asking someone out on a date, touch them casually. Light touch can increase your chances of promoting a product or service - the interlocutor’s desire to get closer is activated on a subconscious level.

• Don't put pressure on people! Try asking the person for a favor after a few weeks.
• During the conversation, try to be as pleasant as possible. If a person is attracted to you, you will have a better chance of getting what you want.
• There are several ways to look more powerful. You can wear a black suit, which is popular with judges, police and clergy, or keep a neutral face. But being dominant does not always mean being convincing. If you are a seller, you rather need to find common language with the buyer, and not to scare him. If you are a controller, you are more likely to keep people in your fist, ruling and dominating them.
• Know when to stop. There are people who are very stubborn, and there are also those who simply avoid others.
• If you agree to pay later, sign a contract and have a trusted third party be present.
• Use the same methods as the sales assistant to take revenge on him and scare him off. For example, when buying a car, have a conversation. Ask questions to which you know the answers: “Car sales are down, aren’t they?” “Guys, I think you should write off the 2012 car already!” Thus, the seller will bend over backwards to sell the product. Remind employees that they wages declined, doing it by chance.
• Share your opinion regarding the situation in which the person finds himself. Let's say someone discovered that they could see the future. Tell him how scared you were to discover something similar in yourself. Perhaps at first the person will not share with you a story about his gift - wait a few days. Then tell him about the famous psychic. Perhaps now the person will open up. You need to act step by step - this is often how people open up.
• Don't talk too much. Your task is to understand potential clients, not to get into their wallets. Demonstrate the ability to listen and understand so that people see that you are willing to serve for their benefit. Too many words are a waste of time, both yours and your potential clients'.
• Make them think, “This is what I need!” This will make it easier to convince people.

Warnings

• Don't speak too fast. You must be confident, but rushing through techniques can lead to negative results.
• If you ask for too much, your request may be rejected. Have you asked for anything and think your chances are slim? Treat this person well and when he is in a good mood, ask for what you wanted. If a person Bad mood He'll probably get even angrier.
• Don't try to persuade a person to do something unless the request contributes to their well-being.
• Do not act rashly or use inappropriate words in your messages.
• Once a person finds out that you have manipulated them, they will feel extremely uncomfortable in your company. Just think how much You hate the hard sell of goods and services or a passive-aggressive family member.
• Be careful when using persuasion techniques on friends. Sometimes you need to make a decision in your favor and convince others of its correctness. On the other hand, if you do this too often, people may think that you are controlling or manipulating them. This may lead to undesirable consequences.

The modern world is the art of communication. A large part of your life depends on how you communicate with others and get your way from them. This applies to your personal life, friends and career. Your opponents will be different, but the ability to win and convince your interlocutor in disputes will definitely come in handy.

How to convince people with words and achieve what you want?

Get closer to the person. Show how much you have in common with your interlocutor. These could be similar interests, opinions, hobbies, hobbies. Give a compliment or gently flatter. It is much easier to convince a person who feels like you in spirit and feels sympathy.

Make a person owe it. Treat someone to coffee today, give them a small gift, or do them a favor. Tomorrow you can ask for a return favor. The person will feel morally indebted to you.

Speak quickly and confidently. Use eloquence to persuade your interlocutor. Don't be shy about the flow of words. Speed ​​of speech indicates confidence in the speaker’s words. Use arguments, facts, exaggerations, metaphors.

Exploit your weak points. Each person has not only armor, but also weaknesses. Press on nobility, pity, sense of duty, fame, fame, conceit, selfishness, generosity, kindness and other instincts. You can convince a person by finding the right key.

Ask for more. Ask a person to borrow $100. He will most likely refuse, but will feel guilty. After that, ask him for 10 dollars. He will fulfill this request. Always ask for more to get less.

Choose the right time. Timing is everything. If a person is not in a good mood, is busy or does not want to talk, then it is better not to even start. Start talking when the person is in the mood, happy or on the rise. This way you will achieve what you want more quickly.

It is not necessary to argue with your interlocutor. Do you want to convince a person, but he says the opposite? Agree, after this the opponent will no longer be so belligerent. Don’t argue directly, but vaguely agree, and then continue to insist and stick to your line.

Be assertive when persuading. Sometimes we listen not to more experienced people, but to more assertive ones. Active and persuasive people inspire trust. Be persistent and don't give up.

Give something in return. When you want to convince a person or ask, you need to give something in return. What does a person want to receive and what value can you offer? Motivate your interlocutor. This way you will be more likely to convince your opponent.

Make him agree. Make the person say the word “yes” several times. After this, people are more positive and ready to agree with many things.

Don't get into a quarrel or conflict. How to achieve what you want? Remain calm even if the atmosphere begins to boil. The one who gives in to emotions loses.

Control your body language. You should watch not only your tongue, but also your body. Often people don’t listen to us so much as they look at the behavior of the interlocutor and draw conclusions. Be open when talking. Do not cross your arms and legs, do not stiffen or slouch. Maintain eye contact and smile.

When you learn to convince people with words, life will become radically better.

To achieve success, improve relationships with colleagues, and arrange your personal life, it is important to know how to persuade people. Changing a person's position can be difficult, but there are various means of persuasion for this.

How to persuade a person: methods of verbal influence

Persuasion is a form of psychological influence on a person in which main role play verbal or speech means: logic, clear argumentation, conclusions, etc. There are several effective psychological techniques that increase the persuasiveness of speech, and often help influence the subconscious of the interlocutor.

Knowing how to persuade people will help you achieve your goal faster.

• Logics. A person’s acceptance of your arguments directly depends on the logic of your speech. It manifests itself in a clear connection between judgments, when one thought naturally follows from another and ultimately leads the interlocutor to the conclusion you need.
• Stimulation. When persuading, choose arguments that affect your partner’s personal interests and “promise” him benefits or threaten him with problems.
• Reframing. This is a psychological technique of “inverting” the meaning of a statement. Words are the shell of a thought, but the same thought expressed in different words, can change the meaning to the exact opposite. Thus, the words “scout” and “spy” have same value, but completely different meaning.
• Emotional coloring of speech. The degree of your persuasiveness largely depends on the personal interest and emotionality of the speech.

All these methods will only work if your speech is clear, expressive, and distinguished by high culture and good vocabulary. The indistinct, confused muttering of a person who has difficulty finding the right words will never be convincing.

How to persuade a person to do something: nonverbal means

It has long been noted that with personal contact it is easier to convince a person of something than over the phone. It's even harder to do this in a written message. The fact is that non-verbal (non-speech) means of communication play a huge role in the transmission of information. With their help, 60-80% of information is transmitted, and they are the ones who are able to influence a person’s subconscious, regardless of his desire.

There are many techniques for psychologically “tuning” an interlocutor. Here are some of them.

• Mirror. Unobtrusively repeating your partner's movements makes him trust you.
• Light touches. Psychologists believe that a person, in a conversation with someone he trusts, unconsciously tries to touch him from time to time. By touching your interlocutor, you thereby demonstrate your trust in him and set him up for a positive perception of you.
• Smile. This universal means of communication has a positive effect on people and encourages them to trust their interlocutor.
• Expressive intonation. Convincing and positively colored intonation creates a special optimistic atmosphere. You want to believe a person who speaks energetically and even cheerfully.

Persuasiveness should not be confused with obsession. Trying to convince your interlocutor for too long causes irritation and rejection. Therefore, if you were unable to persuade a person, then it is better not to insist and postpone the conversation until another convenient time.

Today on the blog: How the psychology of persuasion works, psychological techniques of persuasion, how you can convince another person, or, if you like, the art of persuasion.
(see psychological games)

Greetings, dear blog readers, I wish everyone mental health.

Psychology of human persuasion - impact on consciousness

The psychology of human persuasion is based on the fact that, when persuading, the speaker influences the consciousness of the person being persuaded, turning to her own critical judgment. The essence psychology of persuasion serves to clarify the meaning of the phenomenon, cause-and-effect relationships and relationships, highlighting the social and personal significance of solving a particular issue.

Convictions appeal to analytical thinking, in which the power of logic and evidence prevail and the persuasiveness of the arguments presented is achieved. Convincing a person as a psychological influence should create in a person the conviction that the other is right and his own confidence in the correctness of the decision being made.

Psychology of human persuasion and the role of the speaker

The perception of persuasive information depends on who is communicating it, how much an individual or the audience as a whole trusts the source of information. Trust is the perception of a source of information as competent and reliable. A person who convinces someone of something can create an impression of his competence in three ways.

First- begin to express judgments with which the listeners agree. Thus, he will gain a reputation as an intelligent person.

Second- be presented as a specialist in the field.

Third- speak confidently, without a shadow of doubt.

Reliability depends on the manner in which the persuader speaks. People trust a speaker more when they are sure that he has no intention of convincing them of anything. Those people who defend what goes against their own interests also seem to be truthful. Confidence in the speaker and confidence in his sincerity increase if the one who convinces the person speaks quickly. Fast speech, in addition, deprives listeners of the opportunity to find counterarguments.

The attractiveness of the communicator (persuader) also affects the effectiveness of the psychology of persuasion of a person. The term “attractiveness” refers to several qualities. This is both the beauty of a person and the similarity with us: if the speaker has either one or the other, the information seems more convincing to listeners.

Psychology of human persuasion and the role of the listener

People with an average level of self-esteem are the easiest to persuade. Older people are more conservative in their views than younger people. At the same time, attitudes formed in adolescence and early adolescence can remain for life, since the impressions acquired at this age are deep and unforgettable.

In a state of strong arousal, agitation, and anxiety of a person, his psychology of persuasion (compliance with persuasion) increases. A good mood is often conducive to persuasion, in part because it promotes positive thinking, and partly because there is a connection between a good mood and a message. People who are in good mood, tend to look at the world through rose-colored glasses. In this state, they make more hasty, impulsive decisions, relying, as a rule, on indirect signs of information. It is no coincidence, obviously, that many business issues, such as closing deals, are decided in the restaurant.

Conformers are more easily persuaded (easily accepting the opinions of others) (test: Personality Theory). Women are more susceptible to persuasion than men. It may not be particularly effective psychology of persuasion in relation to men with a low level of self-esteem, who are acutely worried, as it seems to them, about their uselessness, alienation, who are prone to loneliness, aggressive or suspicious, and not stress-resistant.

In addition, the higher a person's intelligence, the more critical their attitude to the proposed content is, the more often they assimilate information but disagree with it.

Psychology of human persuasion: logic or emotions

Depending on the listener, a person is more convinced either by logic and evidence (if the person is educated and has an analytical mind), or by an influence directed to emotions (in other cases).

The psychology of persuasion can be effective when it influences a person and causes fear. This psychology of persuasion is more effective when they not only scare with the possible and probable negative consequences of a certain behavior, but also offer specific ways to solve the problem (for example, diseases, the picture of which is not difficult to imagine, are more frightening than diseases about which people have a very vague idea ).

However, using fear to persuade and influence a person cannot cross a certain line when this method turns into information terrorism, which is often observed when advertising various medicines on radio and television. For example, we are told with enthusiasm how many millions of people around the world suffer from this or that disease, how many of the population, according to doctors, should get the flu this winter, etc. And this is repeated not just day after day, but almost every hour, and It is not taken into account at all that there are easily suggestible people who will begin to invent these diseases in themselves, run to the pharmacy and swallow medications that are not only useless in this case, but also harmful to health.

Unfortunately, intimidation in the absence of an accurate diagnosis is often used by doctors, which goes against the first medical commandment “do no harm.” At the same time, it does not take into account that the source of information that deprives a person of mental and psychological peace may be denied trust.

A person is more convinced by the information that comes first (primacy effect). However, if some time passes between the first and second messages, then the second message has a stronger persuasive effect, since the first has already been forgotten (recency effect).

Psychology of human persuasion and the way information is received

It has been established that the arguments (arguments) given by another person convince us more strongly than similar arguments given to ourselves. The weakest are the arguments given mentally, somewhat stronger are those given to oneself out loud, and the strongest are those given by another, even if he does it at our request.

Psychology of persuasion. Methods:

fundamental: represents direct appeal to the interlocutor, who is immediately and openly introduced to all the information that makes up
the basis for proving the correctness of the proposal;

contradiction method: is based on identifying contradictions in the arguments of the person being persuaded and on carefully checking one’s own arguments for consistency in order to prevent a counter-offensive;

"draw conclusions" method: arguments are not presented all at once, but gradually, step by step, seeking agreement at each stage;

"chunks" method: the arguments of the person being persuaded are divided into strong (accurate), medium (controversial) and weak (erroneous); They try not to touch the former, but the main blow is dealt to the latter;

ignore method: if the fact stated by the interlocutor cannot be refuted;

accent method: emphasis is placed on the arguments presented by the interlocutor and corresponding to common interests (“you say it yourself...”);

two-way argumentation method: for greater persuasiveness, first outline the advantages and then the disadvantages of the proposed solution
question; it is better if the interlocutor learns about the shortcomings from the persuader than from others, which will give him the impression that the persuader is unbiased (this method is especially effective when persuading an educated person, while a poorly educated person lends itself better to one-sided argumentation);

“Yes, but...” method: used in cases where the interlocutor provides convincing evidence of the advantages of his approach to resolving the issue; first they agree with the interlocutor, then after a pause they provide evidence of the shortcomings of his approach;

apparent support method: this is a development of the previous method: the interlocutor’s arguments are not refuted, but, on the contrary, new arguments are presented
in their support. Then, when he has the impression that the persuader is well informed, counterarguments are given;

boomerang method: the interlocutor is given back his own arguments, but directed in the opposite direction; arguments "for" turn into arguments
"against".

The psychology of persuasion is effective when:

1. when it concerns one need of the subject or several, but of equal strength;

2. when carried out against the background of low intensity of the persuader’s emotions; excitement and agitation are interpreted as uncertainty and reduce the effectiveness of his argumentation; outbursts of anger and swearing cause a negative reaction from the interlocutor;

3. When we're talking about about secondary issues that do not require reorientation of needs;

4. when the persuader is confident in the correctness of the proposed solution; in this case, a certain dose of inspiration, an appeal not only to the mind, but also to the emotions of the interlocutor (through “contagion”) will help enhance the effect of persuasion;

5. when not only one’s own is proposed, but the argumentation of the person being persuaded is also considered; this gives a better effect than repeated repetitions of one’s own arguments;

6. when argumentation begins with a discussion of those arguments on which it is easier to reach agreement; you need to ensure that the person being persuaded more often agrees with the arguments: the more assents you can get, the greater the chances of achieving success;

7. when an argumentation plan has been developed that takes into account the opponent’s possible counterarguments; this will help build the logic of the conversation and make it easier for the opponent to understand the position of the persuader.

The psychology of human persuasion is appropriate then:

1. When the importance of the proposal, the possibility and ease of its implementation are shown;

2. When they present different points of view and analyze forecasts (if they are convinced, including negative ones);

3. When the significance of the advantages of a proposal is increased and the magnitude of its disadvantages is reduced;

4. When to consider individual characteristics subject, his educational and cultural level and select the arguments that are closest and most understandable to him;

5. When a person is not directly told that he is wrong, in this way one can only hurt his pride - and he will do everything to defend himself, his position (it is better to say: “Perhaps I’m wrong, but let’s see...”);

6. When, in order to overcome the negativism of the interlocutor, they create the illusion that the proposed idea belongs to him (to do this, it is enough just to lead him to the appropriate thought and provide him with the opportunity to draw a conclusion); do not parry the interlocutor’s argument immediately and with apparent ease, he will perceive this as disrespect for himself or as an underestimation of his problems (what torments him for a long time, others are allowed in a matter of seconds);

7. When in a dispute it is not the personality of the interlocutor that is criticized, but the arguments he gives, which are controversial or incorrect from the point of view of the person persuading (it is advisable to preface the criticism by admitting that the person being convinced is right in something, this will help avoid his offense);

8. When they argue as clearly as possible, periodically checking whether the subject understands you correctly; arguments do not draw out, as this is usually associated with the speaker having doubts; phrases that are short and simple in construction are not built according to the norms literary language, but according to the laws of oral speech; use pauses between arguments, since the flow of arguments in monologue mode dulls the attention and interest of the interlocutor;

9. When the subject is included in the discussion and decision-making, since people better adopt the views in which they take part;

10. When they oppose their point of view calmly, tactfully, without mentoring.

This concludes the review of the psychology of human persuasion; I hope that the post was useful.
I wish everyone good luck!

Many of us are good at persuading other people. We possess persuasion skills sometimes even unconsciously, since we need them every day. We don’t think twice when, intuitively knowing what to offer in return, we persuade, for example, our husband to buy himself a new dress.

1. Be intelligent. Before you start asking for something and persuading, politely ask if the interlocutor has time to listen to your appeal. You will show him that you respect him and consider him a busy business person.
2. Speak beautifully. Your conversation can bewitch anyone if your statements are beautiful, unusual and interesting. Our psychology works in such a way that it is more difficult for an eloquent and even a little impudent speaker to refuse his request. Add more words like “Please”, “Sorry to bother you”, “Thank you” to your vocabulary. If you have already achieved your goal, do not forget to express gratitude, otherwise next time you will be refused assistance.
3. Smile more often. Show your charisma, smile, maintain a cheerful mood among others and yourself. When people are in a good mood, you can get anything out of them because they will listen to you with pleasure and, without thinking about the true meaning of your words, will accept your point of view.
4. Do a favor. Before you persuade people, do something for them. They will feel like they owe you and simply cannot refuse the request. Make it a rule to do good deeds, because good always comes back.
5. Infect with an idea. Convince your interlocutor that your idea is unique, interesting and fully consistent with his personal interests. This way you will attract the immediate attention of your opponent.
6. Surprise. You cannot be completely obvious and predictable in your persuasion. Try to make sure that people don’t even realize that you are leading them to fulfill their desires.
7. Don't expect a positive answer. Be prepared to be rejected. For some reason, when we internally expect to hear a refusal, we are answered “yes.”
8. Don't be afraid to tell the truth. Nowadays, sincerity surprises and amazes. If you understand that you cannot persuade a person, admit to him that you want to satisfy exclusively your interests. Most likely, he will simply be taken aback by such a surprise and do what you ask.
9. Know how to stop. If you see that you are tired of your interlocutor and he will become bored, stop persuading, otherwise your importunity will lead to nothing.

Successful company

The success of any commercial organization is based on financial stability, the existence of which is impossible without customer demand for products. How to persuade a person to buy a product?

1. Bright sides. Just talk about positive qualities goods, keeping silent about the negative ones.
2. Only yes. Never use the particle "not". For example: “Would you like sauce for your potatoes?”, or “You probably aren’t planning on buying a TV today?” The buyer listens to you and answers, of course not. You yourself suggested this answer to him.
3. No negativity. Do not remember bad moments in front of the buyer, so as not to ruin his mood. Do not talk about a defective case, even if it was an isolated incident, or that the supplier is unscrupulous.
4. Saving money. Talk more about the fact that by purchasing a product, the client saves a lot of time and money. It is better to remain silent about its costs.
5. Don't be intrusive. Nobody likes annoying salespeople who try to sell their goods quickly. Be a little more reserved and clients will come to you!