Thanks to stable demand for essential goods, the most profitable business today is trading in offline or online locations. Next in the ranking of profitable business ideas is manufacturing, the possibilities for organizing which have increased in Russia with the beginning of the import substitution policy. To choose a specific direction, an entrepreneur should take into account geolocation, personal experience and skills, as well as assess the start-up capital that can be available.

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How to choose and organize your business?

In order to understand which business to choose, an entrepreneur needs to take into account the following criteria:

1. Personal experience. It is advisable to do something in which you have practical skills and knowledge. Otherwise, a businessman may go bankrupt due to a trifle associated, for example, with ignorance of production technology.
2. Geolocation. Important has the location and population of the selected location. In a metropolis, you can open a modern cafe with oxygen drinks, which will bring profit and find its customers. Such a project cannot exist in a small city or town.
3. Start-up capital. The scale of the business depends on the size of the financial resources. You can organize your own business with virtually no investment by becoming an intermediary or earning money with your personal skills. To open a small or medium-sized enterprise you will need approximately 100 - 800,000 rubles.

To organize the chosen direction, it is necessary to prepare a business plan, which will display the financial indicators, risks and payback of the project.

The video provides step-by-step instructions on how to choose an idea for organizing your own business. Taken from the channel “Business Youth”.

Choosing a direction of activity

Aspects that need to be taken into account when choosing a direction for activity:

1. It is desirable that the chosen business matches the gender of the entrepreneur. better than a man, and provide body depilation services to a female cosmetologist. This will create more customer satisfaction, increase the number of customers and, accordingly, increase profits.
2. The location of the business can be both offline and online. The latter option is rapidly gaining popularity even in small Russian cities.
3. In addition, your business should bring not only income, but also joy, otherwise the entrepreneur faces moral burnout.

Market and competition analysis

Market analysis includes the following studies:

• selected goods or services;
• dynamics of supply and demand;
• potential buyers;
• market conditions;
• the level of competition in the chosen niche with an assessment of one’s own competitiveness.

Market research

Start-up capital

Drawing up a business plan helps an entrepreneur estimate the amount of funds needed, which have the following income channels:

1. Personal savings. The best option for starting is if you have all or most of the amount required to start the business.
2. Help from the state. Those enterprises that are associated with agriculture and some other types of activities can receive a subsidy or win a grant. You can find out about which areas are funded and what is needed to receive assistance from the Regional Administration.
3. Credit. For registration bank loan you need to have a fairly significant collateral - an expensive apartment or other property.
4. Investments. To find investors, you will need to prepare a business plan with mandatory calculations of the project’s profitability and an indication of the payback period.

Premises and equipment

When choosing a room, you need to consider the following points:

1. Location relative to the center. Farming can be organized on 8 acres outside the city, away from the roadway. A beauty salon or auto repair shop may be located in a residential area. It is not advisable to locate an expensive clothing boutique far from the center.
2. Convenient access. It is important to think about what kind of transport will arrive - a truck or a car. It is necessary to take into account the condition of roads in the winter-spring period, otherwise there will be losses associated with weather conditions. For example, it will not be possible to pick up flowers from a greenhouse located outside the city due to heavy snowfall.
3. Parking. The lack of parking spaces in the immediate radius will cause potential customers to leave for a competitor.
4. Square. This option should be selected according to the requirements of the business idea. For some areas of production, GOST provides general recommendations.
5. Possibility of long-term rental. An important point that needs to be discussed in advance, since the entrepreneur may face expensive repairs.

Equipment can be purchased new or used. Before purchasing, it is advisable to study reviews and find out the opinions of several experts. Be sure to pay attention to the availability of warranty service.

Photo gallery

Nipple drinking system - 6 sections from 1200 rubles

Fish farming

The relevance of the business idea is based on the growing popularity of fishing among people of different genders and ages. In addition, fishermen prefer to pay for a guaranteed catch and a comfortable rest near the water.

To make money selling fish or organizing fishing you will need:

• join a fishing community and/or rent a pond;
• ensure protection of the area;
• launch the desired species of fish and provide them with proper care;
• think through distribution channels in advance.

As competitive advantages we can suggest:

• cleaning the catch on site;
• rental of barbecue and other equipment for cooking.

Growing vegetables, fruits and herbs

You can organize a farm in your own apartment or rent land outside the city. To install 6 greenhouses, a plot of 10 acres is enough.

The relevance of the crop growing business is explained by the following:

• year-round need of catering enterprises for greens and vegetables;
• increasing demand for domestic crops;
• an increase in the number of people adhering to proper nutrition.

The amount of initial investment can range from 5,000 to 100,000 rubles and depends on the following factors:

• workload;
• availability of hired labor;
• material for greenhouses.

A business growing any crops begins to pay off no earlier than 2.5 months from the moment the seeds are sowed. This period is necessary for the full ripening of early types of lettuce and other greens.

Polycarbonate greenhouse - 20,000 rubles

Agency for copywriting, writing business plans and other works

It is possible to organize a center for providing online or offline services. At the initial stage, registration is not required; creating your own group on social networks is enough. You can work independently or distribute orders among other specialists.

There are no financial investments in an online writing business, and profit comes immediately after the work is completed.

The relevance of the direction is due to the partial transition of business to the Internet, the promotion of which requires well-written texts. With their help, the site will be in the top positions of search engines and will be able to attract more Internet users.

As a competitive advantage, you can offer regular customers a discount, or combine copywriting with website creation.

Website development and optimization

To work with websites, you will need to complete layout and copywriting courses. This will help increase your knowledge and competitiveness in your chosen niche.

For self-promotion, it is advisable to prepare a portfolio of your own work, which may consist of the following samples:

• created websites;
• information about changes in the dynamics of visits to the Internet resource after specific work done;
• examples of informational and advertising articles.

Catering point

The relevance of the business idea is as follows:

• people's need to eat tasty food;
• lack of opportunity to eat at home.

To organize a food-related business, you will need to obtain permission from the SES.

You can open a concept restaurant (from 500,000 rubles) or set up a sandwich shop (from 100,000 rubles). The last option is advantageous to install in crowded places and near educational institutions.

Popular ideas for a catering outlet in 2017-2018:

• pancakes with different fillings;
• shawarma;
• Hot Dog;
• variations of sandwiches.

In addition, to increase competitiveness, it is enough to organize the preparation of set meals at a certain time. Prepared food can be delivered to the customer for an additional fee.

Cosmetology

The relevance of the business area is based on:

• increasing the number of people taking care of their appearance;
• growth in the well-being of the population;
• reduction in the cost of common procedures (peeling, facial massage).

To work in the field of cosmetology, you must complete special courses costing from 10,000 rubles per month. The advantage of a cosmetologist will be the presence of an average medical education. To perform complex manipulations (Botox injections), you will need a category of dermatologist.

You can organize a business in the following ways:

1. Rent space in a beauty salon. In this case, the costs of equipment and advertising are borne by the tenant.
2. Rent a room or allocate space in your own apartment. You will have to purchase equipment and all necessary materials yourself. To do this, you will need to invest at least 100,000 rubles.

Special scales - 50,000 rubles

Furniture manufacture

The relevance of furniture manufacturing is based on the following:

• the need for some basic necessities (a bed);
• desire to receive a product of a certain size and color.

To create furniture, you will need to organize a room with a warehouse and purchase working tools. Initially, you can complete orders yourself, and promote examples of work through your own website or social network. Registration is optional, but in the future you can open a company and hire staff.

As a competitive advantage, you can use the creation of 3D models of the future product for visual demonstration to customers.

Private clinic

A highly profitable business that is gaining popularity every year due to the following aspects:

• highly qualified specialists;
• Availability necessary equipment for conducting research and own laboratory;
• qualified junior staff;
• wide range of services provided;
• no queues.

A private clinic must be opened taking into account convenient access for transport and walking distance from the bus stop. Particular attention should be paid to the experience of doctors and their qualifications.

Investments in your own hospital start from 1 million rubles. The project will pay off within the first year. The main costs are associated with repairs and purchase of equipment.

Competitive advantages may include discounts on procedures and work hours. If funds allow, it would be a good idea to organize a hospital or a visit of specialists with diagnostic equipment to the patient’s home.

Transportation

You can make money on transportation in different ways:

1. Taxi. An alternative is to register an individual entrepreneur and enter into an agreement with one of the operators serving the city. Earnings will depend on the number of hours. You will need knowledge of the area and a car.
2. Freight transportation. If you have an appropriate vehicle, you can enter into an agreement with a company that needs drivers with their own cars. As a rule, official registration is not required for employment, but driving experience of more than 5 years is required.

The advantage of carriers may be the cost of services is lower than that of competitors.

Organization of quests for adults

At the initial stage, an adult animator can promote his services through social media. In the future, you can create your own website and attract other specialists, expanding the range of services provided.

The relevance of the idea lies in the need of adults for intellectual entertainment and the desire to plunge into the holiday atmosphere.

To prepare and conduct quests you need:

• have a rich imagination and organizational skills;
• be able to write scripts and think through details;
• be a charismatic person with a well-spoken speech.

The initial investment in organizing quests for adults consists of the cost of props and telephone communications.

The following can be used as competitive advantages:

• discounts for legal entities;
• symbolic gifts for quest participants.

Bakery

Machine for creating tattoos - 19,000 rubles

Vending business

Average revenue from coffee and payment machines per month is 11,000 - 20,000 rubles per machine.

The relevance of the business idea is based on the following:

• convenience;
• quick satisfaction of needs.

To purchase a vending machine and rent space, you will need to invest from 30,000 rubles (excluding the cost of filling).

An entrepreneur will need to register and choose a form of taxation. In most cases, the scheme is simplified - 6%. If related to food, the rate will be 15% of income.

Coffee machine - 27,000 rubles

Basics of successful business in the province

Doing business in small town has its own specifics, taking into account which you can achieve success:

1. Small businesses will be more successful than large companies providing unusual services. This is explained by the lower level of income of the population.
2. Familiar goods and services are in greatest demand.

The most cost-effective ideas for the province:

• small cafe;
• disco club;
• grocery and hardware store;
• salon;
• tire service;
• Taxi.

Photo gallery

Furniture manufacture Clothing store Greenhouse business Auto repair shop

Video

The video presents interesting ideas for organizing a small business. Taken from the To-biz Business Ideas channel.

Often people, when deciding to open their own business, believe that their own business is the only opportunity to achieve financial solvency and build a life in accordance with personal goals.

However, some of them, when deciding which business is best to open, act spontaneously, without in-depth study of the subject of the future type of activity. Even despite some luck at the initial stage, it must be remembered that this phenomenon passes quite quickly.

Conditions for the strength and stability of the planned business

When considering the question of which area is best to open a business in, you need to remember to create, first of all, a good foundation. Let us dwell in more detail on the basic principles of its formation.

So, the first condition is the fact that any business that the future entrepreneur is going to do must be liked. In this case, he is his own master, and no one has the right to force him to work.

The second point is its deep study and constant improvement of the acquired knowledge.

The third point is that you don’t need to get carried away with large financial investments at the initial stage. Own business must be developed step by step using the profits generated. If it is absent, you need to decide for yourself once again which better business open, or maybe abandon this idea altogether.

Among the main industries in which you can quite successfully develop your own business are trade, services and manufacturing.

Trade

Trade is now quite widely represented in the services market. We can say that this is one of the most numerous sectors of the national economy in terms of the number of economic entities.

Depending on what type of business you plan to open, you can draw appropriate conclusions about the size of the initial costs.

So, for example, if a future entrepreneur is a fairly successful sales representative of a large company and can sell snow even in winter, then in this case you can think about opening your own business in this area. However, it must be remembered that this area may require slightly more funds than, for example, production.

When considering the question “which business is better to open for little money?”, you can find quite economical options. These types of own business include network marketing. Especially if an entrepreneur wants to carry out activities without leaving home. Of course, you need to remember that network marketing requires some effort, dedication and willingness to learn. However, the most important point in this type of business is right choice company whose products the entrepreneur will distribute.

Network marketing: nuances of carrying out activities

You can focus on this type of activity when deciding the question “which is better to open a business from scratch?” Indeed, such a business does not require huge costs at the initial stage. However, there are some features of the activity, thanks to which you can consistently receive a good income.

Firstly, is a product characterized unique properties and well established in the relevant market. The best option is to choose products that have an affordable price for the majority of the population and can quite successfully replace a more expensive analogue.

Secondly, a so-called compensation plan must be developed. In this case, when deciding the question “which business is better?” it is necessary to put profitability first and avoid various matrices with a complex structure and other schemes that may limit the amount of earnings.

Third, the required amount of the founding fund. Its size speaks of the founders’ confidence in success and their focus on fruitful work.

Fourth, working with potential clients. Their search is carried out among friends or family members. However, the most progressive technique is online marketing.

Which small business is better to open to provide services?

The service sector is a bonanza for this sector of the economy. It requires minimal financial investment. Among such services to the population are the following:

1. cleaning clothes;
2. repair of shoes, equipment, as well as apartments and plumbing;
3. delivery of products;
4. cleaning entrances, corridors and apartments;
5. mediation in the field of real estate.

Such enterprises can carry out work on cleaning premises and territories, delivering hot lunches, decorating premises for a holiday, printing documentation and creating websites.

Manufacturing sector

Until recently, production was associated with large factories and factories. Modern production of products can be carried out without large investments and in the presence of premises of minimal size. At the same time, at the initial stage you can save significantly by not buying equipment, but by renting it. Therefore, when deciding in which area it is better to open a business, this option is the most suitable.

However, before starting any business, it is necessary to carefully calculate its profitability, the required number of employees, and also study the legal framework of this industry.

Among the main concerns in production activities we can highlight the supply of raw materials and sales finished products. Modern small factories produce the following types products:

• components, parts and semi-finished products, according to orders from other partner companies;
• accessories for furniture and clothing;
• furniture;
• hats, clothing and shoes;
• equipment for sports grounds;
• bakery products.

This list can be continued, but the main thing is that before starting an activity, all possible information should be studied and everything should be thought out, down to the smallest detail.

Organizing a business in a small town

A small town is characterized by fierce competition, insufficient clientele and relatively meager income.

Therefore, when deciding which business is best to open, several conditions must be met:

1. Make sure that the planned business will not require availability significant amount highly qualified personnel. For example, in a small town you can organize a development enterprise software, however, it will be very difficult to find good programmers.
2. Make sure that the future business does not have a narrow focus. An example is shops selling exclusive tea. So, if in big cities They are successful, but in small ones they are unlikely.
3. Make sure that the chosen type of activity will not raise questions for the entrepreneur; it should be understandable and interesting.

Advantages of starting a business in a small town

Among the certain disadvantages of starting your own business in a small town, there are also some advantages.

So, when deciding which business is best to open in a small town, you can take into account such a positive point as the uselessness of large start-up capital. This is made possible thanks to low prices for renting premises. Also, employee salaries will be slightly lower compared to salaries in a large city.

Outsourcing activities: an excellent business option

Enough profitable business There may be outsourcing activities that involve fulfilling orders from large partners from various cities. Especially if we're talking about about a small settlement, and most expenses will be kept to a minimum.

Basic business ideas for Moscow

When deciding which small business is best to open in Moscow, you still need to turn to the trade sector. Indeed, you can sell anything. To optimize such activities, the most convenient option is a store.

It is best to choose clothing, food and other necessary goods as objects of trade. If the financial capabilities are sufficient, then the best solution is to open a small department store where you can present a wide range of different goods.

However a win-win option There will be a cafe or restaurant opening. There is very high competition in this service sector, but with a properly drawn up program of action and making the right decisions, such a business can be considered quite profitable.

Due to the fact that Moscow is a metropolis, where there is a constant shortage of organic food, organizing a farm would be a great idea.

Over time, the main types were determined profitable business in Russia. These areas of activity should be considered first by budding entrepreneurs, especially if there is high level knowledge in a specific area.

The areas of small business presented below allow you to receive maximum income with a limited staff. For most entrepreneurs, this approach is the most preferable.

Individual auditors

The services of such specialists will be in demand at any time, so even a financial crisis does not greatly affect their income. In addition, many clients try to cooperate with the same person or company.

To run a successful business you will need:

• good economic knowledge;
• ability to competently prepare financial documents;
• skills in working with popular computer programs;
• English language proficiency.

Attention: offered . The institution has developed quite profitable programs and services for maintaining entrepreneurial activity.

Accounting services

Accountants are no less in demand. Almost all services of these specialists are highly valued. However, it is worth noting that competition in this area is very high. For a successful business to thrive, customers are necessary, so advertising plays an important role.

The following services can be provided:

• calculating wages for workers;
• consulting on various issues;
• maintaining accounting policies;
• compilation primary documents and reporting.

A competent person will give you the opportunity to compete in this field of activity. You can cooperate not only with small companies, but also with large organizations. Everything will depend on the quality of the services offered and the level of promotion of your own activities.

Advertising business

With the development of business activity in general, the number of competitors increases. Advertising is beginning to play an increasingly important role. Any type of profitable business in Russia today is impossible without it. Even to promote a small business, a basic advertising campaign is needed.

Often one specialization is chosen:

• promotion of goods and services directly on the Internet;
• creation and placement of printed products;
• holding special promotions at various events.

Attention: are especially popular, because organizing such activities in many cases does not require large initial investments.

Agriculture

Agriculture can be considered a fairly attractive direction. In Russia, a wide variety of food products are grown for sale, as well as raw materials intended for production workshops. Huge prospects open in the field of crop production and livestock farming.

You can study not only traditional areas. A non-standard solution, for example, is . For this purpose, special pools are purchased and fry are purchased. If necessary, you can make containers yourself.

Another good option is. You can cultivate various species, but it is better to start with unpretentious varieties - honey mushrooms or champignons. For their cultivation some special conditions are not required, so problems rarely arise.

Sales of essential goods

Inexpensive products that fall into the category of essentials are sold fairly quickly. The main focus is on small shops in residential areas of cities. You don’t need to invest a lot of money to open them. Such outlets pay for themselves very quickly and fare well in the competition.

Toys, stationery and clothing sell well. There is always a need for personal hygiene products. Various food products and household items are also selling well.

Rental Property

One of the types of profitable business in Russia is the rental of residential and non-residential premises. Renting out apartments, garages and plots of land is quite profitable. No negative changes are expected in this area in the near future.

Money can be invested in hostels, small hotels or hostels. They are in demand among tourists, students and people on business trips. Expensive hotels are gradually fading into the background in terms of profitability and payback.

Specialized clinics

Clinics that specialize in minor surgeries, examinations and cosmetic procedures are becoming widespread. It is quite expensive to maintain such establishments, but the prices for the services offered fully cover all costs incurred.

The location of the institution plays an important role. The ideal option involves opening a clinic in a busy location at the same distance from residential areas. The premises are selected taking into account the number of services provided. You will have to spend quite a lot on equipment, but with the right approach it will quickly pay for itself.

Small lending

Many citizens turn to microfinance organizations to receive a sum of money for a certain period. The activities of such companies are considered the most profitable, in contrast to banking institutions. This is one of the profitable types of small business.

Profit will depend directly on the volume of loans and funds raised to issue loans. To create your own microfinance organization, you need to clearly understand the legislative framework. The main advantage over banks is a simplified loan issuance scheme.

Investment consulting

Often a business is built on investment consulting. Specialists conduct an analysis of financial assets, on the basis of which certain characteristics are determined and specific recommendations are given. They develop a management strategy.

Consultants must do the following:

• assess the market situation;
• calculate the economic effect;
• prepare accompanying documents;
• carry out comparative analysis.

On a note: worth paying attention to. Some of them involve obtaining a fairly high income for beginning entrepreneurs.

Law office

Another type of profitable business in Russia involves maintaining your own law office. Theoretically, even a person who is far from jurisprudence can open it. However, it is best to engage in this type of activity if you have a professional education.

A small business in the form of a law office is profitable. Many citizens need legal assistance. At the initial stage, you can rent a room and purchase only the necessary equipment for the office. Advertising plays an important role, so you will have to spend money on posting information about the company.

Public catering place

Snack bars, cafes, coffee shops and hot food outlets bring good profits. When organizing such establishments, you can do without large investments. Such catering establishments pay for themselves very quickly. The main difficulty lies in choosing a place to open.

For food outlets, you should purchase only high-quality products. Then there will be no problems with clients. It is necessary to understand that the conditions in which food preparation will take place must comply with the standards. Otherwise, difficulties may arise with the SES.

Property valuation

To determine the price real estate, many people turn to a specialized organization. After examining the property, specialists give a professional assessment, taking into account all the main factors. The methods largely depend on the type of property.

You can specialize in only one area:

• land;
• Residential Properties;
• commercial properties;
• Construction in progress.

For your information: can become a source of stable income. All more people starts trading. There are many advantages to this type of income.

Construction and repair

You can make a good profit when carrying out construction and repair work. To provide services at the individual level, there is no need to obtain a license or join self-regulatory organizations. You just need to decide on your field of activity.

There are many things you can do:

• finishing of buildings;
• installation of roofing coverings;
• pouring foundations;
• renovation of residential premises;
• assembly of frame houses;
• installation of fences and barriers;
• construction of baths.

Insurance agency

The insurance business is quite a profitable undertaking, despite the high level of competition. Clients can be offered a large number of services. People can insure not only property, but also life, bank deposits, and liability in case of an accident.

For an insurance agency, it matters how potential clients are attracted. Advertising campaigns should contain not only information about the organization, but also information about the services offered.

Vending business

IN Lately The vending machine business is actively developing. They are installed in various places with high traffic. With their help, completely different products are sold, and there is no need to hire a salesperson, since all the work is done by the machine.

The success of a business will depend on the correctness of marketing research. You need to understand that the products that are supposed to be sold must be in demand in the place where the device is installed.

Let's sum it up

The types of profitable business in Russia listed above will help you determine the direction of business development. To increase the likelihood of success, it is necessary to choose profitable areas. In this case, the initial costs will pay off very quickly.

In small businesses, the main focus should be on the quality of the goods and services provided to end consumers. The competitive environment is of particular importance, so detailed marketing research should be conducted before starting.

Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection of current business ideas in unstable times of crisis. If you have your own ideas, we are waiting for them in the comments under the article.

How to open a business in a crisis

It's probably main question for everyone who wants to earn money during a crisis. Let's see what successful entrepreneurs say about this.

Founder and owner of Tinkoff Bank.

According to Oleg Tinkov, Special attention in times of crisis, attention should be paid to the medical field and everything connected with it. With a reasonable approach, startups that are focused on the production of dietary supplements can be profitable, medicines, equipment for clinics and pharmacy chains. Little competition and growing demand create ideal conditions for private medical institutions and the hospital sector.

In the absence of large initial investments, Oleg Tinkov advises paying attention to the promising market for developing applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and moving away from them by 15–20 years, and for beginners there are plenty of opportunities for copying.

Investments in medical development and R&D can provide good income in the future. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.

Founder and owner of such companies as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).

Network owner famous companies believes that in these crisis conditions it is better to start business projects related to import substitution. An analysis of the trade market and customs statistics over the past few years will provide a clue. These may be some types of food products for which demand has been stable. He believes that the crisis situation has not changed either people or officials.

Vadim Dymov is convinced that it is possible to reach financial heights by opening new projects in agriculture. As an option, he proposes to use state land shares for Far East to grow soybeans that can be exported to China. A risky but simple business can bring significant profits.

The businessman does not rule out achieving success by opening startups in the field of engineering logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns far from Moscow. Why not open a carpentry workshop to produce excellent domestic furniture? Suddenly? But it’s very nice to create and use something that’s your own, to raise your own brand.

Founder and owner of the Dodo Pizza chain of pizzerias.

According to Fyodor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply creates a new one from the usual coordinate system, and life continues to take its course. Only the rules of the game change, and it is not “what” that is important, but “how” to act in new conditions.

Fyodor Ovchinnikov is confident that Mercedes will be in demand during the crisis. The main thing is to find an optimal and competitive business model to win in modern conditions.

Fyodor Ovchinnikov suffered a serious setback early in his financial career. His first project to sell books turned out to be unprofitable and a failure, but only helped the businessman develop a new strategy. Now the entrepreneur approaches the beginning of each of his business as if there is a serious crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything gets bad, even if everything is good at this stage?” He rightly believes that it is precisely in these difficult and new times that a healthy and strong business can be formed in the country.

Founder and owner of the Expedition company.

According to entrepreneur Alexander Kravtsov, now is a great time for any new endeavors. Here it is important to invest your soul into a business project and maintain good spirits. If you don’t hide and don’t retreat, then everything can turn out to be an excellent and profitable business.

Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises simply overwhelmed with stable orders. For example, the only Russian company producing backpacks is working at full capacity.

The businessman believes that interesting and relevant topics for new business are food and tourism development.

It is better to become more active in those financial niches from which foreign investments have left. But he recommends being more careful with fixed expense items. Serious changes are taking place in the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.

Alexander Kravtsov believes that a businessman in a crisis should become a cynic: not pay high rent, not pay inflated bonuses and not invest in dubious projects.

TOP - 15 business ideas during a crisis

Below we have collected 15 small business ideas during a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you will leave in the comments!

Also useful information you can learn from the article about .

Business idea No. 1 – Opening an online store

Preliminary costs- from 200,000 rubles.

The general essence of the proposed idea is the development and organization of an online store, sale of goods through the site, delivery to customers using a courier service or regular mail. The relevance of such a project is confirmed by numerous economic analyzes of the market. The service is increasingly in demand among middle-aged buyers, and the monthly growth of the market speaks of its prospects.

When planning to open an online store of women's or children's clothing, the owner faces the following costs:

• expenses for development and technical support for uninterrupted operation of the site;
• wage administrator, courier;
• if necessary, renting a warehouse;
• transportation costs when purchasing goods.

The rent for the premises of a stationary store is replaced by the content of the website, the purchase of software, and advertising costs.

The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. If you invest more than 200,000 rubles in the purchase of goods, the monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay for such a project in just 4-6 months.

Business idea No. 2 – Opening a street fast food

Preliminary cost of the project- 275,000 rubles.

The essence of the idea is the discovery of a small point of sale for the production and sale to consumers of a certain type of snacks and drinks. Unlike the usual shawarma and hot dogs, the project proposes to develop an assortment based on sandwiches with nutritious and delicious filling, classic or closed sandwiches. The relevance of the idea lies in the constant demand for fast food products. During a crisis, people go to restaurants less often and increasingly prefer quick-to-cook and inexpensive street food.

Open this stationary point better in places with a large flow of people: near metro stations or bus stops, shopping malls, higher educational institutions. Main costs:

• rental of a trading place;
• purchasing a stall, tent or trailer;
• purchase of heating and refrigeration display cases, equipment for work.

If we base the calculation of approximate income on daily turnover of around 8,000 rubles, then we can talk about average monthly revenue of 240,000 rubles. With a profitability of 30% included in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or connoisseurs healthy eating who have difficulty finding a decent catering outlet.

Business idea No. 3 – Opening a pancake cafe on wheels

Initial investment- 400,000 rubles.

The business idea is based on equipping a pancake baking station, organizing the production of special fillings, and selling this original fast food to the buyer. There are many companies on the market offering delicious product, so competition in the sector is high. By relying on non-standard products for fillings, beautiful presentation, excellent taste, you can get a stable profit and regular customers.

To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will be the main cost item for opening a pancake cafe.

Successful development of production is possible in the case of:

• a wide range of interesting fillings;
• staff professionalism;
• choosing the right location.

In most such enterprises, the markup level is 80-100%, which completely covers utility bills, all costs and provides a stable profit. We can talk about complete self-sufficiency only after a few months due to the initially low cost of this product and strong competition.

Business idea No. 4 – Bakery and confectionery

Approximate investment amount– 1,000,000 rubles.

It is worth noting that people will always want to eat, in connection with this, opening a catering business during a crisis period becomes relevant, even when not everything is in order with the economy in the country. Small companies combining the functions of a bakery and a store are gaining popularity in major cities. An interesting assortment and a pleasant homely atmosphere can attract buyers with different income levels. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to consumers.

To locate a bakery and pastry shop, you must carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:

• a simple bakery and confectionery with a sales area;
• bakery and pastry shop with a small cafeteria for visitors.

The first option is more economical in terms of investment and requires less time spent on organization. With a good location, the bakery can serve 300–800 visitors per day, each of whom will make a purchase in the amount of 200–400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10 - 12 months.

Business Idea No. 5 – Opening an outsourcing company

Minimum investment– 550,000 rubles.

The essence of such a project is the creation of an outsourcing company that provides various services to third parties for a fee. As your main specialization, you can choose accounting or legal support for business, solving financial or IT issues, or creating an external call center to work with orders. The market for such outsourcing companies is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.

To organize and start work, it is necessary to solve two specific tasks:

• renting a convenient office space in the central part of the city;
• recruiting real professionals in the chosen field.

In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintaining life in the first months of formation. Work with clients is carried out on the basis of a special agreement. The cost of services is calculated individually for each work situation. Great attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increasing the profitability of the outsourcing company.

Business idea No. 6 – Opening a canteen

Minimum investment– 1,000,000 rubles.

The essence of the project is the opening of a small catering establishment in the format of a city canteen. Its services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.

After choosing the work format, you should decide on the premises. It must fully meet certain technical requirements. The best option would be to rent a former catering establishment or a spacious hall near a train station, higher educational institutions, or shopping malls.

The main cost items may be:

• refurbishment of premises for visitors;
• purchase of kitchen and commercial equipment;
• training and maintenance of the team.

It is considered optimal to accommodate up to 50 visitors at a time. Workload varies depending on the time of the working day. The average is a traffic rate of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting the premises, such a “delicious” business project can pay for itself in just a year of stable operation.

Business idea No. 7 – Business in the production of frame houses

Minimum investment– 500,000 rubles.

The essence of such a project is the development and implementation of a business idea for the turnkey construction of frame houses. The purchase of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction work from foundation to turnkey delivery does not exceed several months. The affordable cost of materials makes frame houses a good investment.

To implement the project, it will be necessary to open several offices in different areas that will accept orders and enter into contracts for the sale of finished objects. At the first stage, the main investments will be:

• training and wages for construction crews;
• maintaining staff in the office;
• advertising expenses;
• purchasing the necessary tool kits.

The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30–40 thousand rubles. You can sell it at a price of 70 thousand rubles, receiving a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and bring stable income, having paid off after two completed projects.

Business idea No. 8 – Opening an economy class hair salon

Sum capital investments - over 300,000 rubles.

The essence of the business idea is to open a small hairdressing salon that provides a full range of necessary services at affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population of different ages and incomes. By providing quality service at prices affordable for most clients, you can create a project with a stable income.

The main amount of costs falls on the purchase of specialized furniture, work equipment and cosmetics, design and equipment of the hairdressing salon. Good cross-country ability is ensured by its opening in a densely populated residential area next to a bus stop, shopping centers. To get additional profit you can:

• use leasing of workplaces instead of hired personnel;
• invite representatives of related professions to sublease to increase the flow of clients (manicurists, makeup artists).

With an average bill for a service of 250 rubles and servicing at least 16 visitors per shift, the return on investment period is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve results, guaranteeing a profitability of 29%.

Business idea No. 9 – Opening a pharmacy

Preliminary costs- from 500,000 rubles.

The essence of the idea is the wholesale purchase of a wide range of medicines and the organization of a stationary pharmacy to sell these medicines to the population at retail. Given the high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.

Good and stable profits in this area of ​​​​business depend on the pricing policy, the choice of the most stable suppliers and location. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, a transport stop or a grocery supermarket.

To implement the project you will need:

• specially converted non-residential premises;
• personnel with appropriate education;
• concluding contracts with trusted suppliers.

The profitability of a pharmacy is directly proportional to the turnover of medicines. Taking into account the specifics of the legislation, entrepreneurs set high markups for some groups of drugs. Additional income provides sales of medical equipment, hygiene items, baby food.

Business idea No. 10 – Opening a children's consignment store

Estimated investments- 300,000 rubles.

The general essence of the idea is the organization of a small store to accept goods for sale from customers for the purpose of subsequent resale, taking into account a certain commission to the seller. This area of ​​activity is rapidly growing. High-quality children's products are in high demand, especially in conditions of tough financial austerity in many young families.

The main cost is to rent a small space, renovate it and equip it with retail equipment, furniture and stands. The project does not require purchasing items from wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.

It is better to open a store in a densely populated area, near grocery supermarkets or children's clinics. Requires small investments:

• colorful facade design;
• content of the website or groups on social networks;
• staff salaries.

For such a project, economists consider a profitability level of 12-15% to be good. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by doing such an undertaking family business and without hiring outside employees.

Business idea No. 11 – Opening training courses

The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private study schools foreign languages or preparing children for the Unified State Exam may not be affordable for some parents during a crisis, but budget private courses (individual or in a small group) are quite realistic.

Estimated investments depend on the scale of the business. You can purchase all the necessary interactive training tools and organize training courses at home or rent office space by the hour. The remaining costs will go to advertising: in social media. networks, on message boards, newspapers, etc.

Business Idea No. 12 – Farm Products

During a crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received everything Required documents you can organize a stationary point at the market or a mobile sale of: milk, eggs, cottage cheese, pork, beef, poultry, etc.

Initial costs will depend on the scale of the business organization. You may need to purchase a special tank for transporting milk, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop an individual design for your company, including the cost of branded stickers for cars and products.

Business idea No. 13 – “Everything at one price” store

Estimated investments- 700,000 rubles.

It is worth noting that all the stores in this area on the market “rose” precisely during the crisis. In pursuit of a good price, people strive to save as much as possible, increasingly visiting stores with a fixed price. The assortment will depend on your preferences, from inexpensive products to household supplies.

You can purchase a franchise or open a store yourself. In any case, the essence will be similar. Costs will go to:

• rental of premises;
• purchase of commercial equipment;
• first batch of goods;
• hiring employees.

As in any business, do not forget about the successful location of the retail outlet: a busy street, a walkable area.

As a supplier, you can consider purchasing goods from China.

Business idea No. 14 – Manufacturing business or import substitution

Import substitution - key moment in organizing a business during an economic downturn. In addition, state policy is entirely directed in this direction. There are many grants and third-party investments in organizing production in our country. This may be new to some, but goods can be transported not only from China, but also to China! Many food products there have a high price, and if the supply is properly organized, we can talk about a promising business.

In addition, during a crisis, imported products increase in price due to currency fluctuations. In this regard, the demand for domestic goods with stable, reasonable prices is increasing. This forms the basis for organizing a manufacturing business.

This may include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, porridge, vegetables, etc.), fresh vegetables and fruits and much more.

Business idea No. 15 – Home-based beauty salon

Estimated investments - 30 000.

The popularization of masters who will come to your home and prepare you for important events has become relevant precisely during the crisis. Beauty salons do not reduce prices for their services, but private hairdressers, makeup artists, and manicurists charge much less money, and they do not have to share with the owner and pay rent.

All initial costs will go towards completing special courses, purchasing necessary equipment and for advertising. To prepare a portfolio, you can try your skills on close relatives and friends.

Conclusion

Now you know how to open a business in a crisis. Is not step by step instructions, but only ideas. We will be happy to discuss with you in the comments the issues of small business in times of crisis and are waiting for your ideas that, in your opinion, can be started in Russia during the crisis.

And also take a look at the section -. There you will find even more collections of articles with business ideas.