With all the variety of business ideas for starting your own business, there are some that will always be in demand. One of these is a car wash.

The number of cars on our roads is only growing, and therefore, the service of washing your “swallow” will always be in demand.

A car wash can pay for itself by the end of the first year if the project is clearly worked out at the start.

Opening options

There are a few types of car washes:

• Freight.
• Manual.
• Automatic.
• Self-service.

Each of them has its own characteristics. Most car washes in our country are manual. But about a third are occupied by automatic ones. The latter are capable of servicing up to 12 cars in 1 hour, while with a manual wash - a maximum of 5. However, automatic systems are not without their drawbacks. Despite all the speed of work, they will not be able to penetrate hard-to-reach places, unlike manual ones.

There are few car washes in our country. On average, one such establishment in Moscow accounts for 1.5-2 thousand cars. WITH cargo With cars the situation is more complicated. This niche is even more open to new entrepreneurs. At the same time, the profitability of a truck wash is much higher, since the average bill for a regular car wash is 250-350 rubles, while washing trucks costs the owner 700-1500 rubles. Among the cargo washes, there are stationary and mobile ones.

The latter have the following more profitable competitive advantages:

1. It is easy to install.
2. You don't need a special platform for it to work.
3. No electricity, sewer or water supply required.

Even more unusual for our country, but a popular type of car wash in Europe and America is considered self-service. When you open it, you can save on one of the most significant expenses - personnel. But electricity costs and public utilities are the same compared to a conventional car wash.

The following video shows an example of selecting equipment for creating a self-service car wash:

In this article, the main emphasis in calculations will be based on the example manual car wash.

Registration stages

Car washes are not of fundamental importance, so it is advisable to register with the tax authorities as a. This procedure is characterized by ease of registration and reporting, and simple documentation.

To register as an individual entrepreneur must be submitted to the tax office:

As an individual entrepreneur.
Applicant's passport.
Application for transition to the simplified tax system.
Receipt for payment of duty.

When filling out an application in the “Types of activities” section, you can indicate 50.20.3 “Provision of other vehicle maintenance services” as the main activity code. If you plan to sell any products, additional codes are indicated.

Documentation can be submitted via representative. In this case, it is necessary to take care of a notarized power of attorney and registration application.

Besides personal participation when submitting documentation, it can be sent by registered mail with notification. Notarization of documentation is also required.

Registration with the tax office takes 5 days, after which you can, with a receipt in hand, receive registration documents.

Next step will:

• Notification of the Pension Fund.
• Receiving a registration card.

Usually tax authorities independently notify about the registration of a new taxpayer. Pension Fund sends a notice of registration to the person’s place of residence. If the notification is not received, it is possible to independently contact the Pension Fund with documents (Certificate of Registration, extract from the Unified State Register of Legal Entities or EGRIP, INN).

Also necessary:

• Obtain permission from the Fire Supervision authorities.
• Certificate of conformity in the sanitary and epidemiological service.

The list of documents for obtaining permits can be found directly in the indicated structures.

If you have not yet registered an organization, then easiest way do this using online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue, which will completely replace an accountant in your company and save a lot money and time. All reporting is generated automatically and signed electronic signature and is sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

Procedure for drawing up a plan

Room

Take care to select the right one car wash premises preferably before its registration. You can build the building yourself. In this case, you can buy the land plot for washing as your own.

If you plan to rent a space for washing, it must be formalized with a mandatory indication of the validity period of the contract.

The city center is not the best the best option to accommodate a car wash. Constant traffic jams and the inability to drive up to the building will deprive a significant portion of customers. Therefore, it is advisable if the car wash is located at the entrance to the city, on a busy highway. Access to it should be convenient for customers.

One tall hangar will do. The main thing is that it is well lit and has good noise, heat and waterproofing. Availability additional room for clients - good advantage before competitors. It is necessary to remember this.
Washing a car requires a lot of water. Therefore, there must be a good drain, preferably with a central water supply.

Prices for renting premises or land plot requirements for the construction of a hangar vary depending on the city and location of the car wash. But still, for a month's rent you will have to pay from 50,000 to 150,000 rubles.

Equipment

Since the calculations take into account rented premises, and not the acquisition of a ready-made business, equipment you will have to purchase it yourself.

Here are some:

• Car wash manual or automatic.
• Vacuum cleaner, at least 2 pcs.
• Water purification system.
• Diesel heater (if there is a problem with heating in winter time year has not been resolved).
• Foam nozzle.

In addition to the specified equipment, you need to stock up on the necessary chemicals for washing cars, polish, special brushes.

As a result, you will have to pay from 800,000 rubles to 4.5 million rubles.

Staff

The main qualities of employees should be efficiency, honesty, politeness and accuracy. It is not important to have a specialized education, but it is worth remembering that washing cars requires good physical fitness.

If you plan to open a 24-hour car wash, you will need at least 6-8 workers who will work in 3 shifts. An administrator will also be needed to organize the process.

In addition to employees, you may also need an accountant to maintain and submit reports to the tax authorities.

Services

In a car wash you can provide following services:

• car care, car washing;
• cleaning the internal parts of the car;
• polishing

Quite often, maintenance services and tire fitting are opened on the basis of car washes. You can do this yourself or involve partners. Such a system will be beneficial to both parties.

Marketing policy

It's not enough to open a car wash. Much more important attract visitors to it. It’s good if this involves creating a personal company logo, a slogan that will be remembered by potential clients. The advertising board can be installed anywhere.

Drivers on the road often listen to the radio. Because it would be a great idea advertising in the media, on radio. Such advertising turns out to be much more profitable financially than television advertising, and its effectiveness is higher.

Don’t forget about modern methods of promoting any enterprise - Internet networks.

Opening costs and payback

So, let's summarize. Let's define opening costs and operating expenses:

Income from a car wash varies throughout the year.

Demand for the service increases in spring and summer and decreases in winter. Income V summer time year per month - 500,000-600,000 rubles, in winter 300,000 rubles.

Profitability of such business fluctuates at the level of 32-55 percent.

Pay off A car wash can take place either after 3 months or after a year.

An example of how a good manual car wash works is given in the following video:

According to the traffic police, today about forty million people are registered in our country. passenger cars. At the same time, there are only about ten thousand car wash stations. It turns out that on average there is only one car wash for every four thousand cars. Such facilities are distributed unevenly across cities, and often there are simply not enough of them in many localities. What can we say about various federal-level highways, when there is not a single car wash for many kilometers next to a busy road. It is known that any car periodically needs this service, otherwise its severe contamination can lead to serious problems during operation.

Statistics show that most car owners wash their cars about once a week. Therefore, even in small town with a population of 10 thousand people you can receive a large number of regular customers.

It is also worth considering that cars are washed not only physically, but also legal entities. Consequently, it is possible to conclude contracts for the regular provision of services with various organizations in the city.

Criteria for choosing a place to work

In order for an enterprise to be successful and profitable, you should be very careful in selecting a suitable place to work. First of all, a wide and convenient access to the car wash is required. Absence large cluster cars will attract a large number of customers and ensure good performance. Many unprofessional drivers also strive to get to a place where they can stop their car without difficult maneuvers.

It is advisable that there is a busy highway nearby, along which cars constantly pass - this will allow you to get more visitors. Naturally, in this case, people will come on the recommendation of friends who see the car wash by chance while passing by. If the route connects one settlement with another, then this will be an even greater advantage, since after long journey Many motorists want to wash their car and at the same time take a little break from the trip.

The room must be connected in advance to all communications used. It is also recommended to select a room that has an additional area under a canopy - it will allow clients to shelter from rain and sun. Equipping the surrounding area with lighting will allow you to work successfully and attract customers even in dark time days.

An additional advantage here will be the location of car services, parking lots or auto parts stores nearby. These companies will attract the target audience and help increase the influx of customers.

Documentation

To organize a business, you must prepare the following documents:

• certificate of registration of individual entrepreneur or LLC;
• approved car wash project;
• lease agreement for land and premises for a car wash;
• contract for connection to the electrical network;
• - contract for the purchase of water or connection to the water supply system;
• an agreement for the disposal of used water, various waste and other products from the operation of a car wash.

You will need to spend 200,000 rubles on paperwork and obtaining permits.

Room

For full operation of a car wash, it is recommended to rent a premises with an area of ​​approximately 100 square meters. If the approximate rental rate is 500 rub. for 1 sq. m., then, therefore, the monthly rental costs will be 50,000 rubles.

If the premises and the surrounding area are not prepared for the operation of a car wash, then the following expenses will be required:

1. Finishing – 240,000 rubles.
2. Water supply and drainage - 300,000 rubles.
3. Installation of equipment for work – 50,000 rubles.
4. Landscaping – 100,000 rubles.

Total: 690,000 rubles.

Equipment

The equipment used must be professional and reliable - this will protect yourself from breakdowns and associated costs. It is recommended to choose trusted manufacturers who provide long warranties for their products. To open a car wash, you must purchase the following equipment:

1. High-pressure apparatus (HPR) without heating (2 pcs.) – 180,000 rubles.
2. Fine water purification filters (2 pcs.) – 24,000 rubles.
3. Foam nozzle (2 pcs.) – 10,000 rubles.
4. Installation kit (2 pcs.) – 24,000 rubles.
5. Manual switch “clean - reverse” (2 pcs.) - 24,000 rubles.
6. Water vacuum cleaner (1 piece) – 45,000 rubles.
7. Membrane filter (1 pc.) – 3,000 rubles.
8. Autonozzle (1 pc.) – 2,000 rubles.
9. Water purification system (1 piece) – 300,000 rubles.
10. Pressure increase module (1 pc.) – 50,000 rubles.

Total: 662,000 rubles.

Car wash staff

Particular attention should be paid to the selection of personnel - for this you can post messages in in social networks and on free message boards. The enterprise requires four people to work in shifts. One accountant-cashier is also required. Monthly salary expenses will be distributed as follows:

1. Car washers (4 people) – 96,000 rubles.
2. Accountant-cashier (1 person) – 30,000 rubles.

Total: 126,000 rubles.

Financial plan

When opening a car wash, one-time expenses will be:

1. Registration of permits – 200,000 rubles.
2. Preparing premises and territory for work – 690,000 rubles.
3. Purchase of equipment – ​​662,000 rubles.

Total: 1,552,000 rubles.

Monthly expenses will be distributed according to the following items:

1. Employees' salary is 126,000 rubles.
2. Rent of premises – 50,000 rubles.
3. Purchase of auto chemical goods and Supplies– 30,000 rubles.
4. Electricity and water – 30,000 rubles.
5. Unforeseen costs (dismissal of employees, equipment breakdown, etc.) – 30,000 rubles.

Total: 266,000 rubles.

Thus, the initial investment will be 1,818,000 rubles.

Profitability calculation

The car wash will be open daily from 08.00 to 23.00.

The average load of one post per day will be 22 cars. Consequently, the two posts will receive an average of 44 vehicles each day. It turns out that within a month the car wash will be able to service 1,320 cars.

The average bill at a car wash is 300 rubles.

As a result, the total profit for the month will be 396,000 rubles. Net profit after paying all taxes and monthly expenses will be approximately 120,000 rubles.

Approximate return on investment period: 16 months.

Risk analysis

It is natural that when operating a car wash there will be certain risks, and if possible they should be minimized.

1. Poor location of the car wash.

The problem can be avoided by conducting a detailed analysis of the area in advance. It is also necessary to study traffic flows and the presence of competitors that may be nearby.

2. Problems with regulatory authorities.

To minimize such problems, you should document all permits with the help of a trusted law firm. In case of any misunderstanding in this regard, you should immediately contact and resolve the problem together with professional lawyers.

3. Equipment breakdown.

All equipment will have a warranty period. It is also recommended to check it periodically. In the event of a breakdown, the equipment should be repaired at the appropriate technical centers.

4.Lack of experienced workers.

To attract reliable employees, decent wages will be offered. Car washers without relevant experience will receive on-the-job training.

Conclusion

As practice shows, most Russian car washes have been operating successfully for decades. This certainly indicates very positive indicators in this area. The business is quite profitable, since these services are always in demand. If desired and possible, it will be possible to increase the number of boxes for cars, expand the staff and make the operation 24 hours a day. It is also possible to open a store selling auto parts, consumables and accessories next to the car wash.

Every day, with every kilometer, any car will become polluted to one degree or another. Unfortunately, our roads are not very clean, so car wash services are in great demand today. And while car wash is available in almost every city for passenger cars, in the case of heavy-duty trucks the statistics leave much to be desired. We are all accustomed to seeing car washes for SUVs, minibuses and cars, but there is a catastrophic lack of places where you can drive a 20-meter-long truck onto the site.

However, experts say that a car wash as a business is a very profitable business. And in order for it to generate real income, you should take into account a number of important points, which we will tell you about in today’s article.

What you need to know about a truck car wash?

First of all, you need to note who exactly will use your services. The bulk of clients are truck drivers. Their essence of work is to deliver goods over long distances in different directions.

And since the flight can last 5 or more days (sometimes up to 2-3 weeks), drivers have to live in their cars. There they eat, sleep and live. Naturally, the cabin must be orderly and clean. But they don’t forget about the outside of the truck, which is why they use the services of car washes.

What will play into your hands is the quality of the roads. Domestic tracks are practically not cleaned, so they are always very dusty. And just imagine - after rain, a huge amount of small particles of road debris stick to the wet paintwork of the body. If you do not wash it on time, the dirt will “envelop” the entire truck right up to the roof.

And then, no matter what expensive car no matter how it seemed, it will not look very good, to put it mildly. In addition, at some unloading bases and ports there is a special restriction according to which dirty trucks are simply prohibited from entering there. And then, willy-nilly, you have to look for a car wash or wash the truck yourself.

But even under the most acceptable weather conditions, you will not be able to arrive “clean”, for example, from Yekaterinburg to Moscow. It turns out that on our roads trucks get dirty 1.5-2 times more often than on German autobahns. This explains the profitability of this business in Russia.

How to open a car wash? Choosing a place

The most difficult moment when opening this business is choosing a suitable territory on which to build a car wash. In the city center, of course, there is no point in building such a building, if only because trucks are prohibited from entering there during the day and at night. It should be built outside the city somewhere near a highway with a large flow of trucks.

You can rent space for a car wash, but this is not an option for a permanent business. Pay attention to the convenience of water supply. Since your services will be used by large trucks, the water supply pressure must be appropriate. As a last resort, use special pumps that increase the fluid pressure (most often the equipment is already equipped with them). Plan entry and exit for vehicles.

The space for the car wash and its territory should be as large as possible to ensure maneuverability of a long truck. It is necessary to take into account that the size of overseas (foreign) structures and their territory may vary slightly in area to a smaller extent.

This is explained by the fact that there are a lot of American-made hooded tractors driving around in Russia. Compared to European cabovers, they are less maneuverable, so they need more space on the road to turn.

Mobile or stationary premises?

There are two types of such structures, which can be either mobile or stationary. The first option has several advantages over the second. Firstly, it is the ease of assembly of the structures. A mobile car wash for trucks can be assembled in 2-3 days, and there is no need to pour a foundation or connect to sewer and water communications.

This structure can be built either on asphalt or a concrete slab, or on the ground. That is, the launch of a business can be carried out in the coming days.

Secondly, you will have virtually no problems with paperwork for the mobile station and all related permits. Thirdly, when purchasing such structures, they will immediately select a full set of devices and tools for you. You will already have all the necessary equipment for a car wash. By the way, in terms of functionality, mobile stations are practically in no way inferior to their stationary counterparts.

Why are these designs so little common in Russia?

The fact is that the minimum cost of such stations is about 2-3 million rubles, depending on the number of parking spaces (in some cases it reaches 6 million rubles). However, as practice shows, the versatility of such structures allows the owner to “recoup” this cost in the next few months. If you choose the right location, mobile stations will allow you to earn pretty good money. By the way, the activity is registered under one legal entity or individual.

Making a car wash plan: number of employees

For the normal functioning of the company you will need no more than 10 staff. If it is a small car wash for trucks, it is enough to hire 3 people for successful work. The division by position is as follows: only the administrator and the washers work at the car wash, whose work he will supervise.

That is, if there are 10 workers, then 9 of them will wash cars, and one will check all their actions. It is important that they work in shifts, since trucks can arrive not only during the day, but also at night.

Beginning businessmen who are looking for an attractive idea for starting their own business may be interested in a truck car wash. Despite the fact that such a business is gaining momentum, and more than 15,000 car washes for passenger cars operate smoothly in Russia, the services of which are used by more than 20 million people, this segment is only 45% filled. Washing trucks is even more rare.

Our business assessment:

Starting investments – from RUB 2,500,000.

Market saturation is low.

The difficulty of starting a business is 3/10.

Business benefits

Freight transport, which entrepreneurs who open car wash shops forget about, also needs care. Many trucks are carriers of external advertising. It is unlikely that an advertiser will be delighted when he sees a thick layer of dirt instead of a bright poster and a compelling slogan.

Car washes for trucks are a rare phenomenon in megacities. There are no organizations in the province offering to wash freight vehicles. That is, there is demand for the service, but there is no competition. And this despite the fact that the number of trucks traveling on Russian roads exceeds 5.5 million units.
From the above, we conclude that truck washing as a business is not only a promising and highly profitable enterprise. But the profit from such activities can significantly exceed the income received from car washes for passenger cars. Just compare the cost of the service:

• For the owner of a car, washing the car costs 250 rubles. ( average price services);
• The minimum cost of washing trucks varies from 700 to 2,000 rubles.

The first thing you need to do is to draw up a competent business plan for a truck wash, including step by step instructions, financial calculation, and also taking into account possible risks.

The main stages considered in the project should be:

• market monitoring in the opening region;
• choice of location;
• purchase of equipment;
• recruitment;
• economic calculations: investments at the start, monthly expenses, profitability.

Car wash location

The right location plays a big role in the organization successful enterprise. The location of the car wash is especially important for large vehicles that cannot travel on certain sections of the road. It is economically profitable to open a truck wash on a highway where there is a constant flow of cars, or in the area of ​​suburban junctions for large vehicles.

Experts advise that when organizing a business, rely on the following information obtained as a result of studying the market for services offered by car washes:

• the number of cars that the car wash can serve;
• the actual number of trucks entering the wash;
• car wash maximum load time;
• schedule;
• location;
• frequency of car visits to the dealership;
• types of transport serviced by this car wash.

Mobile modules

A truck wash can be stationary or mobile. At the same time, opening a mobile salon will cost an entrepreneur much less than building a stationary pavilion.

Advantages of a mobile car wash compared to a stationary facility:

• easy installation and dismantling of the structure;
• does not require a special platform, can be installed perfectly on any hard surface (asphalt, soil);
• does not require connection to the electrical network, water supply and sewerage systems;
• At the discovery stage, there is no need to collect a large number of documents.

Turnkey mobile automatic washes for trucks cost from 2,000,000 to 5,000,000 rubles.

The set of an autonomous car wash equipped with a full cycle system includes the following devices:

• equipment receiving freight transport;
• special tanks in which the water supply is stored;
• water supply system;
• manual truck washing equipment;
• ventilation system;
• lighting;
• heating system;
• power supply.

Manufacturers guarantee a long service life of finished structures, citing their strength, reliability and precision of execution.

Personnel requirements

When choosing personnel, you should not pay attention to the experience and qualifications of applicants. It is important that employees are responsible and efficient. The reputation of the enterprise depends on the quality of the procedures performed. A single-station wash may be limited to one washer per shift. That is, with the salon operating mode 2 through 2, 2 people are enough.

Opening a stationary car wash

After the single-station mobile car wash began to bring stable income, you can think about building a permanent permanent salon. The room must have such an area that it can provide space not only for washing trucks, but also for a workshop, as well as a mini-shop for spare parts. It should be noted right away that such a project will require serious financial investments and time. The cost of the building will be high, so selling it if necessary will be quite difficult.

If there are no funds for construction, then you can rent the premises at ATP. In this case, the entrepreneur will catch two birds with one stone: there are fewer problems with documents, and the place is usually already familiar to all car owners.

The business plan for a stationary car wash must take into account the size of the cars that will use its services. The dimensions of the cars for which the salon is being created make its construction in the city impractical, especially in the central part. This factor also affects the layout of the establishment and its area. The access to the car wash must be carefully thought out, as well as the movement of cars within the enterprise. The issue of water supply is resolved at the construction stage.

It is important to provide a truck wash with a functional hot water drainage system.

Equipment for stationary car wash

The decisive factor when choosing between mobile and stationary washing is the price of equipment for washing trucks. The minimum modular set, designed for one parking space, costs about 2,500,000 rubles. The cost of equipment for a stationary enterprise depends on the type of washing:

• contact or non-contact;
• manual or automatic.

Approximate cost of equipment used for cleaning and washing cars at stationary car washes:

• the compressor price varies from 10,000 to 15,000 rubles;
• washing dust and water cleaner - from 20,000 to 27,000 rubles;
• the price of a high-pressure device with heating of the incoming liquid is from 70,000 rubles;
• the price of a high-pressure apparatus supplying water to 1 station is from 25,000 rubles.

Total equipment price for cargo wash stationary type - about 130,000 rubles. You may have to buy a used water purification system and other additional accessories. This will amount to another 250,000 rubles.

Portal installations

The best equipment option today is automatic portal washes for trucks, which spend 10 times less time on washing a vehicle. They are equipped with both a touchless washing system and brushes.

The principle of operation of a car wash is that while the car is standing still, a washing portal moves along the rails along it. The set of necessary functions is included in special program. The whole procedure takes no more than 10 minutes.

Portal washing scheme

Thanks to high blood pressure the equipment has the following advantages:

• quickly removes ice and softens old dirt;
• provides efficient maintenance of complex vehicles: washing tanks, mixers, special equipment. technology, etc.;
• it is used to wash wheels and other hard-to-reach parts of the car;
• brushes wash the side surfaces, which have a large area, as quickly as possible.

A portal installation for washing trucks costs from RUB 2,500,000. and higher. The price depends on the manufacturer and manufacturability of the selected equipment. Experts prefer Karcher installations, which have an excellent reputation in the car wash equipment market.

Financial part

Acquisition chemical substances and washing filter elements will cost the entrepreneur 35,000 - 40,000 rubles. in year.

A 24-hour truck wash during the cold season consumes about 10 liters of diesel fuel in 24 hours. In monetary terms, it’s about 350 rubles.

To wash one truck you need to spend approximately 3 kW of electricity.

The containers hold about 6 m3 of water. Every month you need to add about 1.5 m3 of liquid.

Calculations are made for a car wash serving up to 15 cars per day.

As you know, the location of the sink greatly affects its profitability. About 15 cars a day enter the salon, located on a busy highway. The minimum cost of the service is 700 rubles, that is, 10,500 rubles. in 24 hours, and 315,000 rubles. per month. Taking into account monthly expenses, which is 25% - 30% of revenue (this also includes tax and fund wages), the profit of a mobile car wash will vary between 220,000 - 235,000 rubles. This is the minimum figure.

Before opening a truck wash, you should consult with specialists regarding organizational issues. A few recommendations are given below.

1. A novice entrepreneur should take into account that permission to open from Rospotrebnadzor must be prepared within 14 days, sometimes longer. Preparation and execution of all documents necessary for work takes from 3 to 6 months.
2. You need to start with a single-post installation. In the future, it makes sense to expand the network by adding several additional modules.
3. An automatic cargo wash must be located at a distance of at least 100 meters from residential buildings. This is the main requirement of the SES.
4. A busy highway, where about 20,000 cars pass daily, is considered a good place for a car wash.
5. It is beneficial to open a car wash in spring or autumn, when the roads are muddy and air humidity is at its maximum. The worst season is summer.
6. The number of cars in the cabin depends on the time of day. Peak load of car washes occurs from 6 to 9 am.
7. It is not advisable to install boxes near competitive enterprises.
8. The maximum profit can be obtained from car washes operating near large parking lots and garage cooperatives.

Continuing the conversation about profit, it should be noted that the profitability of car washes for trucks reaches 35% and depends on the quality of the equipment and automation of the process. When expanding your business, you should not get hung up on purchasing new boxes and installations for washing cars. You can choose other directions in this area: open a spare parts store, a roadside cafe, etc.

• Capital investments: 2,400,000 rubles,
• Average monthly revenue: 352,000 rubles,
• Net profit: 178,00 rubles,
• Payback: 14 months!

 

The article presents ready business plan to open an autonomous modular car wash. You will find out how much funds are needed to open, the number of employees, potential income, profitability and payback periods.

1. How to open an autonomous mobile car wash

In Russia, the number of cars increases every year. According to the data information portal API (link) as of January 1, 2012, more than 35 million passenger cars were registered in Russia.

Most car owners treat their cars like living beings, take good care of them, and try to keep them clean. In connection with a car wash it is very profitable and promising business in Russia.

Relatively recently on Russian market car washes, a new direction has emerged: the production of fully autonomous mobile car washes. In this business plan we will try to reveal all the features of the new product.

1.1. Advantages of a mobile car wash

Compared to stationary ones, mobile autonomous car washes have the following advantages:

• No foundation construction required
• Fast commissioning time
• They have all the permits from the SES, as well as a fire certificate.
• There is no need for sewerage, since the module is equipped with equipment for reverse water purification.
• There is no need to connect electricity, sewerage, water supply and other infrastructure lines.
• Easily dismantled and transported to a new location.

1.2. Car wash location

The issue of choosing a location for a car wash must be approached seriously, since the success of the entire enterprise depends on it.

It would be optimal to place the car wash near a busy highway (next to a gas station) or near a large shopping center. It is also worth paying attention to the availability of convenient access and egress for transport. If the territory allows, it is worth providing a small parking lot for waiting cars.

As soon as you decide on the location, you need to resolve the issue of renting a plot of land to install a mobile car wash. To do this, you need to contact the administration of the district in which you plan to open a car wash and find out who owns the land.

If the land plot is owned by the state, then the rental price will not be high, but if it is privately owned, then the rental price can be many times higher.

Important point: When installing a mobile car wash, the presence of electrical networks, water supply and sewerage is not required, so this wash is completely autonomous and has the necessary equipment for operation: water is concentrated in containers and transported and transported, and electricity is generated by a diesel generator.

1.3. Necessary equipment for an autonomous car wash

Currently, there are many offers on the market for the sale of autonomous modular car washes, we settled on the offer of Aquarius LLC.

Aquarius LLC is a developer and manufacturer of autonomous mobile car washes under the AMAR-1 brand.

A mobile car wash is a modular container-type unit that includes an autonomous power supply (diesel generator), equipment for manual washing, containers for clean and waste water, as well as a water purification system for closed-loop water supply.

The washing kit also comes with a complete package of documents necessary for work:

1. Conclusion of the SES.
2. Fire report.
3. Certificate of conformity.
4. Passport.
5. Manual

Thus, when purchasing an autonomous modular car wash, you only need to agree on the lease of a plot of land, find personnel and you can start working.

The cost of a module for 2 cars is 2 250 000 rubles

1.4. Staff

To operate a car wash for 2 cars, 4 people are enough. They work in shifts, two every two, for 12 hours. Salary is piecework, 20% of the cost of work, paid daily. All issues related to the purchase of products and administrative issues are the responsibility of the business owner.

2. Financial model

• Type of activity: mobile car wash for 2 cars
• Location: within the city limits, near a busy road, there is a gas station nearby. The population of the city is 400,000 people.
• average cost washing 400 rubles.

2.1. Capital costs for opening a car wash

2.2. Revenue

The activity of a car wash is subject to significant seasonal fluctuations, so revenue growth occurs in March - October, and in the period November-February there is a decrease in revenue.

Revenue per 2 parking spaces located within the city limits and near a busy highway is presented in the table:

	Revenue, rub.
average revenue

2.3. Cost price

Naming of expenditures	Daily consumption	Cost, per unit	Consumption per shift, rub.	Monthly output/30 shifts
Diesel fuel costs (2.4 liters per hour)
Generator maintenance costs
Water replacement costs
Costs for replacing filter cartridges
Consumables (Shampoo, rags, etc.)
other expenses
Total cost

2.4. General expenses

2.5. Profitability calculation

2.6. Payback calculation

The payback period for a modular car wash for 2 cars is 13.4 months.

3. Organizational issues

3.1. Organizational form

To start providing washing services to the public, you must register with the Federal Tax Service. Best suited organizational form Individual entrepreneur. (With this form of activity constituent documents And authorized capital not required)

3.2. Tax system

According to the Tax Code Russian Federation Car wash activities fall under a simplified taxation system: UTII.

For those regions where UTII does not apply, the possible use of the Simplified Taxation System (STS), income minus expenses.

3.3. Accounting

Tax and accounting for a car wash is quite simple and does not take much time; it is not advisable to have an accountant on staff. In this regard, it is best to do all the accounting yourself using the “My Business” online service - this will allow you to save money (you will get full accounting for less than 1,000 rubles per month), as well as your time (the service is fully automated and easy to “control”).

Risk analysis for a mobile car wash business plan

During the implementation of organizational and operational activities, the functioning of the project may be accompanied by a number of negative factors. In general, the threats are given in the analysis of risk factors and opportunities for opening a mobile car wash. To determine the degree of influence of risks and their actual danger to business, it is necessary to detail the threats through qualitative and quantitative analysis.

Qualitative risk analysis involves an expert assessment of the likelihood of a threat occurring. Quantitative indicators reflect the actual value and the degree of its impact on the main components of the project.

Qualitative risk analysis of the project

Risks are divided into external and internal. Those threats that arise under the influence of general economic influence and are not related to management processes are called macroenvironmental risks. Those threats that directly depend on business organization, project management, and the actual implementation of the business plan are internal risks.

Table 1. Main external risks of the project

Risk name	Risk assessment
Changes in regulatory and regulatory legislation		Risk can lead to tougher business operating conditions and a decrease in its profitability. Risk compensation occurs at the organizational stage when creating a form of management, ownership and taxation.
Opening in city N with a population of 400 thousand people, activation and dumping of direct competitors		The emergence of new market operators leads to a redistribution of profits (demand may increase slightly, while the number of competitors may increase significantly). The risk is mitigated by creating your own client base, active sales and developing a unique selling proposition (USP). Consumer loyalty should be stimulated through effective programs.
Seasonal decline in sales		The risk does not have clear predictable time boundaries (as in other types of business) and is subject to influence weather conditions. The threat of a decrease in average annual income significantly increases the expenditure side of the business (efficiency of production equipment, staff maintenance). The risk is mitigated by the development of a competent marketing strategy, a shift in seasonal emphasis in sales and an effective advertising policy.
Vandalism, natural disasters and force majeure		The risk may result in property damage. Which entails expensive repairs and restoration. The risk is compensated by the insurance service.

As a rule, all external threats are neutralized by a competent organizational component. At proper planning and the development of anti-crisis strategies, external risks are only a predictable consequence, which is compensated by prepared measures. Internal risks pose a much greater danger to business.

Table 2. Main internal risks of the project

Risk name	Risk assessment	Risk characteristics and response methods
Geomarketing location error		The risk of an error with the placement of a car wash location has a high degree of probability and significant consequences. A high-quality geomarketing analysis of the area, traffic flows, infrastructure, etc., which will provide input data for forecasting sales taking into account the density of potential customers, can eliminate the wrong decision.
Low level of personnel competence, turnover, low probability of financial motivation		The risk is due to the low prestige of the profession, which leads to the filling of the labor market with people with low intellectual abilities (or temporary staff). In turn, such personnel have low financial capacity and are insensitive to financial motivation. Low quality of service, irresponsible attitude towards car wash property, and incompetence lead to lost profits. The risk is mitigated by a system of total control and punishment, and strict standardization of the work of ordinary personnel.
Technological risks		The selected technology and assortment may lead to a number of difficulties due to illiterate or inappropriate use of technical capabilities. Failure of the water supply and disposal system and power units will lead to a halt in business processes and direct losses. The risk is mitigated at the organizational stage by the creation of compensating or redundant emergency support systems, at the functional stage by the introduction of a competent service personnel unit (engineer) and the implementation of planned maintenance and repair work.

Quantitative Project Risk Analysis

All risks, both internal and external, have as a common negative result a decrease in profits up to the bankruptcy of the project. Omitting probable causes, real threats to a decrease in business profitability can be:

• unforeseen technological and technical risks;
• opening in city N with a population of 400 thousand people, activation and dumping of direct competitors;
• decrease in consumer demand as a consequence:
  • geomarketing location errors;
  • low quality of service;
  • seasonal fluctuations.

The degree of influence of unforeseen technological and technical risks

Calculated based on the average throughput of a car wash. The average period required for emergency troubleshooting is assumed to be 4.5 hours (taking into account the type of equipment: autonomous power supply (diesel generator), pumps, water purification system for closed-loop water supply, etc.).

With an average car wash load of 30 cars/day (see analysis of risk factors and opportunities for opening a mobile car wash), direct losses can amount to:

(30 / 24) * 4.5 = 5,625 washes * 400 rubles = 2,250 rubles (lost revenue) + 12,000 (repair and restoration work with material) + 2,500 (part of organizational expenses attributable to downtime) = 16,750 rubles - direct losses per breakdown, which is about 4.7% of total monthly income.

As equipment wears out, these costs will increase monthly.

Thus, the possible financial values ​​of risk allow us to consider an increase in staff by 1 unit (equipment operation engineer) as a necessity, which will also reduce compensation costs taking into account the salary of a competent specialist (16.5 thousand / ruble).

Degree of influence of the competitive environment

A relative calculation of the market capacity of city N with a population of 400 thousand people, given in the analysis of risk factors and opportunities for opening a mobile car wash, demonstrates the prevalence of demand over the number of offers (data are given as an example): “with an average washing frequency of 1 time/9 days, turnover one wash can vary within the average maximum of 630 thousand rubles/month with a throughput of 50-55 washes/day.”

Thus, with the overwhelming majority of small manual washes, a large share in the financial capacity is occupied by specialized large washes, which, together with mobile washes and offers at gas stations, constitute a competitive environment. The loss step with a total market share of 1.2% is insignificant.

Decrease in consumer demand due to organizational errors (location, service, lack of seasonal compensation).

The risk is calculated based on average statistical losses and the dependence of demand on additional factors: convenience of location (up to 65%), level of service (up to 48%), promotions and special offers (up to 22%).

Thus, an error in geolocation can lead to a loss of up to 220 thousand rubles (in comparison, geographic marketing analysis costs about 3.5-5 thousand per ruble), poor quality of service can lead to a loss of up to 150 thousand rubles; the absence of seasonal compensation leads to a decrease in average annual indicators by 70 thousand rubles.

On average, the risk threatens losses of up to 70% of profits and is the most significant. This situation requires a detailed analysis of the company’s capabilities, development of marketing and organizational plan, creating a high-quality long-term advertising strategy.

Project risk ranking

The most likely risks are a decrease in demand due to organizational errors and technological risks - these are the most critical threats.

The fundamental point is to determine the location. A mistake in choosing a location can lead to irreparable losses. A low level of service increases the risk of influence from the competitive environment.

The general background of threats for the project is favorable. The market is in the development stage and demand significantly exceeds supply, tending to increase. With a competent organizational approach, the business is promising and allows you to respond very flexibly to the emergence of any risk, for which you should pay attention to marketing planning, strict regulation of work and service processes, and active promotion of services.

Editor's note: An interesting option for opening a car wash is purchasing a successful business model; this option has its advantages (the entrepreneur gains already gained experience, a certain set of knowledge, software developments and much more) and disadvantages (you have to pay for the experience in money (royalties, lump-sum payment)). But it’s definitely worth considering buying a franchise as one of the ways to start.

Addition

If you need an extended business plan, check out the offer of BiPlan Conslating. There are 2 download options available on the site: paid and free. Paid version contains everything necessary calculations to receive loans and subsidies. .