• Product Description
• Selecting a room
• Recruitment
• Bakery Marketing Plan
• Business risks
• Financial plan
• • • • Similar business ideas:

Business plan for opening a bakery for the production of bread and bakery products with production volumes of 400 kg of finished products per shift.

How much money do you need to open a bakery?

According to the preliminary plan, opening a bakery in a rented premises will require an investment of about 970,000 rubles:

• Cosmetic renovation of the premises - 150,000 rubles.
• Purchase and delivery of a turnkey bakery - RUB 350,000.
• Purchase of raw materials and materials - 70,000 rubles.
• Approvals and permits, obtaining declarations of conformity for products - 150,000 rubles.
• Business registration and other organizational expenses - 50,000 rubles.
• Reserve fund - 200,000 rubles.

Step-by-step plan for opening a bakery

At the start of a baking business, the plan provides for the following actions:

1. Conduct marketing research on the intracity market for bread and bakery products;
2. Find sources of project financing;
3. Search for suitable premises for a bakery;
4. Work out preliminary product sales channels;
5. Register business activities;
6. Conclude a rental agreement for the premises;
7. Make appropriate repairs;
8. Purchase main and auxiliary equipment;
9. Hire staff;
10. Work out the recipe for bread and bakery products;
11. Start a business.

Product Description

Our bakery plans to produce the following types products:

• Pan bread (0.5 kg) - 150 pcs.
• Sliced ​​loaf (0.3 kg) - 180 pcs.
• Bagels (0.3 kg) - 100 pcs.
• Pies with filling (0.2 kg) - 1200 pcs.

The production volume will be 400 kg per shift (8 hours). The bulk of the products will be baked during the night shift in order to ship hot bread to retail outlets by the morning. The bakery will operate seven days a week on a shift schedule (2/2). The average selling price for bread and bakery products will be 44 rubles per kilogram. Thus, the daily turnover will be 17,600 rubles, and the monthly turnover will be 528,000 rubles. For all types of manufactured products, a declaration of conformity will be received, indicating that the product is prepared in accordance with all norms and rules and does not contain GMOs or other prohibited additives. Without this document, stores will not be able to sell products.

Download bakery business plan

Selecting a room

To organize a business, it is planned to rent a premises with an area of ​​115 square meters. Rental payments will amount to 60 thousand rubles per month. The high rental price is due to good condition premises. All conditions for the production of food products have been created here, and the layout and composition of the equipment correspond SES requirements And fire safety. There is hot and cold water supply, a ventilation and sewage system, the walls and ceiling are painted with non-toxic paint and partially tiled. The dimensions of the room allow it to be divided into a production workshop, a warehouse for finished products and a warehouse for raw materials (flour), a staff room, a toilet with a bath and a utility room.

What equipment to choose for a bakery

For baking bread and bakery products, the business plan provides for the purchase of a set of equipment with a capacity of 50 kg of finished products per hour. It is planned to spend about 350 thousand rubles for these purposes. The kit will include:

• Bakery oven KhPE-500 (40 thousand rubles)
• Proofing cabinet ShRE 2.1 (22 thousand rubles)
• Flour sifter PVG-600M (24 thousand rubles)
• Dough mixer MTM-65MNA 1.5 (63 thousand rubles)
• Ventilation umbrella ZVP 10*8 (9 thousand rubles)
• Single-section washing bathtub (3.5 thousand rubles)
• Pastry table SP-311/2008 (17 thousand rubles)
• Wall table SPP 15/6 ots - 2 pcs. (9 thousand rubles)
• Scales CAS SW-1-20 (4 thousand rubles)
• Rack SK 1200/400 - 2 pcs. (17 thousand rubles)
• Trolley for HPE TS-R-16 - 2 pcs. (45 thousand rub.)
• Hearth sheet for CPE - 12 pcs. (7 thousand rubles)
• Bread form 3L10 - 72 pcs. (41 thousand rubles)

This equipment fits in an area of ​​30 square meters. m. and is intended for baking wheat bread, rye-wheat hearth and pan bread, bakery products from yeast dough. This equipment will allow you to perform all the necessary operations for preparing raw materials and directly baking products:

• Sifting and loosening flour;
• Kneading dough;
• Cutting and shaping dough pieces;
• Proofing the workpieces in a proofing cabinet;
• Baking bread and bakery products in the oven.

Recruitment

As bakery personnel, it is planned to employ an experienced technologist, bakers (5 people), drivers (2 people), a general worker (1 person), a sales representative (2 people) and a cleaner. The accountant will be employed part-time (under an outsourcing agreement). The wage fund will be 135 thousand rubles per month.

Which tax system to choose for a bakery

The organizational form of the enterprise will be an ordinary individual entrepreneurship registered with the local tax service. It is planned to use the simplified taxation system (“simplified tax system”) as a taxation system. This is one of the most favorable taxation systems for a bakery. The tax amount will be 15% of the organization’s profit.

Bakery Marketing Plan

Sales of products are planned to be carried out in trading enterprises and public catering outlets in our city. There are about 300 such organizations in the city. To be more precise, wholesale buyers will be:

• Specialized trade kiosks and pavilions selling bread, baked goods and confectionery products;
• Intracity retail chains (grocery stores);
• Cafes and restaurants;
• Municipal institutions (hospitals, schools, kindergartens).

A sales representative will be hired to conclude contracts with potential buyers. In the future, with the development of production, it is planned to open our own retail outlets selling freshly baked bread and bakery products.

Business risks

The risks of running such a business are as follows:

• Increased competition in the market
• Absence state support industry
• Increasing requirements for production, complication of state price regulation (maximum trade margin)

Financial plan

Let's move on to calculating the main business performance indicators. Monthly expenses of the company

• Rent - 60,000 rub.
• Salary - 135,000 rubles.
• Insurance contributions to the Pension Fund and Social Insurance Fund - 40,000 rubles.
• Raw materials and ingredients (20% of revenue) - RUB 105,000.
• Utility bills - 20,000 rubles.
• Accounting (outsourcing) - 8,000 rubles.
• Advertising - 15,000 rub.
• Fuel and lubricants - 25,000 rub.

Total - 408,000 rubles. The calculation of gross and net profit is presented in the table, forecast of income and expenses of the bakery:

How much can you earn by opening a bakery?

According to the business plan, net profit per month will be 102,000 rubles. The profitability of the bakery is 25%. Such indicators can be achieved only if 100% of all products are sold. In practice, the situation may be different (refunds, deferred payments, etc. are possible), so the final profit can be safely reduced by 25 - 30%. But even with this calculation, you can count on a return on investment within 13–15 months of the enterprise’s operation.

We recommend download bakery business plan only for (banner_bi-plan), from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Which OKVED code should I indicate when registering a bakery?

When registering a business for the production and sale of bread and bakery products in the All-Russian Classifier economic activity code 15.81, 15.82, 52.24, 55.30 is provided - depending on the expected range of products and methods of sale. In addition, you should select codes such as 52.24 - Retail sale of bakery products; 51.36.3 - Wholesale bread and bakery products.

What documents are needed to open a bakery?

First you need to register as individual entrepreneur, select a form of taxation and provide Rospotrebnadzor with a certificate of commencement of activity with a certificate of delivery for registration. You can use an LLC as a legal form, but an individual entrepreneur will be cheaper and easier to register and list the necessary documents. In addition, it is necessary to conclude agreements on disinfection, disposal of industrial waste, develop a production control program, documents confirming the maintenance of ventilation systems, medical examination of personnel with the issuance of sanitary certificates.

Do you need permits to open a bakery?

The following permits are required for the production and sale of bakery products:

1. Permission from Rospotrebnadzor.
2. Sanitary and epidemiological certificate for all products.
3. Approval of the declaration of product compliance with the requirements of TR CU 021/2011.
4. Development of specifications or acquisition of rights technical specifications other manufacturers.
5. Production control program.
6. Permission from the State Fire Inspectorate.

Bakery products production technology

The process of making bread and bakery products primarily depends on the choice of recipe. Depending on this, it is selected necessary equipment- oven and dough mixing machine. The production stage can be divided into three steps:

1. Kneading the dough.
2. Molding of products.
3. Baking process.

Depending on the capacity of your production, mixing can be either manual or automatic. After kneading, the dough must “ripen”; special containers are used for this. After the dough has matured, it is sent to the molding workshop, where dough is selected from the entire mass by weight for each product and placed in baking molds. The last stage involves baking itself in ovens at a temperature of 240-280 degrees for 25 minutes, depending on the product.

Bakery products remain one of the most popular food products on the market. Although for last decades For a number of reasons, the share of bakery products has decreased slightly. However, bakeries are not going anywhere in the near future, and the demand for their products can be predicted to be stable.

Before opening a mini bakery, it is advisable to first carry out calculations and draw up a business plan. The choice of one concept or another depends on the specifics of the situation. The business is predominantly profitable, since it primarily relates to the business of consumable goods. Let's look at the main features of the industry.

Characteristics

The existing features of this area are associated with changes in the product line, changes in the need for these products, directly with the production and distribution of products.

Product line

IN Lately The range of grocery products has increased significantly. This could not but affect the reduction in the share of bakery products. In addition, there is a steady trend towards healthy image life, which also contributed to a reduction in bread consumption. According to statistics, the level of consumption of bakery products decreased by 5% from 2011 to 2013.

Along with this, new products appear on the market: combined products, products with various additives. Because of this, the product line is expanding significantly.

Download ready business plan bakeries, current for 2019, you can from our trusted partners "Biplane". Download link.

Manufacturers

The share of large producers of bakery products on the market in this situation will gradually decrease. Already on this moment the capacities of large manufacturers are loaded at 30-50%.

There are several reasons for this:

• less flexible technological process designed for large volumes;
• the spread of mini-bakeries, the cost of producing small batches of which is significantly lower;
• organization by large grocery chains of their own medium-capacity production;
• the emergence of offal and equipment for home production.

All this leads to large manufacturers increasing their costs and increasing the total cost of production. They are forced to use various measures, one of them is additives to products in order to extend their shelf life. Such measures also do not help promote the product on the market. Positive feedback loop. Demand decreases - quality is forced to decrease - demand decreases.

Based on this analysis, it can be assumed that in the future the competitiveness of mini-manufacturers with greater flexibility will increase.

Competition

In connection with the above, the issue of competitiveness should be initially addressed. In almost any case, a bakery business plan with calculations will show the profitability of opening an enterprise. The whole goal of a successful enterprise is to find a selling niche. That's why Before drawing up a business plan in this area, it is enough to work out the points of sale. When such points are detected, it makes sense to work on other aspects.

Competition in the bakery products production market is traditionally high:

• large manufacturers;
• own production of retail stores;
• mini bakeries;
• semi-finished products are substitutes for finished products.

There are several ways to solve the problem of market promotion:

1. Sales agreement. The simplest and most reliable way. When finding customers for a certain volume and set of products, the calculation of other indicators is quite simple;
2. Finding a free niche. Those. By analyzing the product market, you can discover that it is insufficiently filled with certain types of products. There is a risk of error - the product may simply not be in demand in this market. Either marketing shortcomings;
3. Marketing policy. Creating conditions and products that are better than competitors. IN general case requires a sufficiently large financial cushion;
4. Creating demand for products. The most difficult path. Requires an understanding of sociology and psychology, or the involvement of relevant specialists;
5. Online store. A selling point that is becoming increasingly popular. It requires calculation. How to deliver plain bread, most likely, may turn out to be unprofitable, and various confectionery products and additional related food products are well worth considering.

Types of mini bakeries

Depending on the specialization and organization of production, the following mini-bakeries can be distinguished:

• universal;
• specialized (pastry shops, baked bread, national bread, expensive bread boutique, etc.);
• bakery shops (direct sale of products is carried out right there).

The organization of one or another type of bakery is somewhat different. For specialized ones, special equipment will be required. For a bakery store, organizing a sales area, or, as an option, preparing an order directly in front of the client. Universal bakeries are equipped with standard baking equipment. This will also be reflected in business plans; for example, a business plan for a bakery and confectionery shop will differ significantly from the business plan for a bakery store.

Location

The location of a mini-bakery has a significant effect only if it is a mini-bakery-shop. In this case, the requirements for its location are similar to the requirements for the location of grocery stores, taking into account the presence of competitors in the immediate environment: residential areas of cities, shopping centers, train stations, airports, crowded places, etc.

There are no special requirements for the location of other bakeries. General recommendations– reduction of production costs. Those. finding the optimal option in terms of logistics costs and premises maintenance costs.

Requirements for the bakery premises itself:

• it is not allowed to be placed in basements and semi-basements;
• waterproof floor;
• walls up to 1.75 meters must be tiled or painted with light paint, the rest of the part and the ceiling must be whitewashed;
• availability of cold and hot water;
• availability of sewerage;
• ventilation equipment;
• separate rooms: warehouse, shower, wardrobe, sink, toilet.

Besides It is undesirable to place a bakery shop in a multi-storey residential building. Although there are no direct prohibitions on such placement. But if disturbances arise for other residents (noise, smells, etc.) serious problems, up to production stoppage, or additional costs for equipment (noise insulation, odor absorbers, etc.).

In terms of area, it all depends on the chosen format and production volume. For the smallest industries, premises from 50 square meters are suitable, in some exceptional cases even less.

Equipment

Equipment for a bakery also depends on the format, type, volume and range of products planned for production.

In general, you will need:

• ovens;
• equipment for kneading dough;
• proofing cabinet;
• flour sifter;
• tables for working with dough;
• fridge;
• sheets and forms;
• washing equipment.

In addition to basic equipment, special equipment may be required for the preparation of specialized products. The equipment may also have to include freight transport.

Some of the equipment is quite used (tables, sheets, forms), some can be conveniently purchased through leasing schemes. Also it makes sense to pay attention to Russian-made equipment. Even before the start of the crisis, the difference in cost reached 3 times; after the start of the crisis, it only increased. Quality, service life and reliability do not differ significantly. But repairing domestic equipment will again be cheaper and faster.

Documentation

The activity does not require licensing. But a number of regulatory documents will be required:

• certificate “sanitary and epidemiological conclusion for production”;
• certificate “sanitary and epidemiological conclusion for products”;
• fire inspection permit;
• permitting environmental impact assessment;
• certificate of conformity from the Federal Agency for Metrology and Technical Regulation.

The organizational and legal form is selected for convenience, tax benefits, documentation and contractual activities. In the vast majority of cases, IP is sufficient.

Documentation:

• plastic bag constituent documents(depending on the organizational and legal form);
• certificates and permits;
• a package of external documentation (lease agreements, supply agreements, sales agreements, agency agreements, etc.);
• package of internal documentation (analytical and synthetic accounting documents, accounting documents, personnel documents, etc.).

Staff

In the baking business, the most important specialist is the technologist. This will be especially true if a specialized bakery is planned. Compliance with technology and the ability to produce high-quality, tasty products that meet customer needs are the second basis of this business after points of sale.

There are no special requirements for the rest of the staff. The number of employees is calculated based on the volume of production and the format of the enterprise.

May require:

• baker;
• sellers;
• movers;
• drivers;
• cleaners.

Some of the work can be organized piece-wise or under outsourcing agreements (delivery of products, accounting services, etc.).

Marketing

A ready-made business plan for a mini bakery includes a standard marketing plan. There are no special marketing or advertising moves here. Business is mostly traditional and conservative; excessive creativity is more likely to lead to negative consequences. It is unlikely that performance buns will find a wide response in an inert social environment. But, having earned notoriety from an unsuccessful performance, it will be very difficult to get rid of it.

• advertising and hidden advertising (using word of mouth methods “spreading rumors about a quality product”);
• discounts and bonus systems for regular customers;
• holding various events and presentations at various national celebrations.

Approximate calculation

For an indicative example, consider the costing of a small mini-bakery.

The room for placing equipment is about 50 square meters. We produce 5-10 types of products. Personnel: technologist, baker, auxiliary worker.

The average price of products is 50 – 60 rubles/kg. Average daily sales 100 – 200 kg. Those. per day revenue: 5 - 12 tr., which will give per month: 150 - 360 tr. Or net profit: 30 – 150 tr. Payback will be from 2 to 5 years. If the premises are rented, the payback period for the equipment will be slightly lower: from 0.5 to 3 years.

How much does the equipment cost and how to choose it - analytics from the company "Hleb Equipment"

In principle, starting a mini-bakery is possible even with a little over a hundred thousand rubles. This is a combination of the cheapest oven and a Russian-made dough mixing machine, but everything else will have to be done by hand. And, nevertheless, such “startups” are justified if we're talking about about the need to bake up to 200 kg per day. Given the market situation, such an enterprise can provide bread not only to a small settlement, but also to work for two or three people. But imperfect technology in one bakery cannot guarantee consistent quality of baked goods. If we are talking about a larger number of products and a wide range, the amount of investment in such production increases significantly. One of the recent projects of the Bread Equipment company is a small bakery with a cafe in one of the large cities of Kazakhstan. The maximum desire of the owner is 1000 kg of products per day, but at the first stage. To launch the bakery, it required about 600,000 rubles of investment in equipment, which should provide the main assortment - tin bread, loaves, baguettes, bakery products and pies. At the second stage, you will need to order specialized equipment - dividers and equipment for puff pastry.

When choosing equipment, the main argument for clients in the mini-bakery direction is for a long time the “first price” factor remained. The cost of entry is extremely important, especially for small chains. Often this equipment is of very low quality, has a low service life and high operating costs. Such bakeries, as a rule, are constantly transported from one rented premises to another, thereby reducing the already low service life of the equipment. Mini-bakeries, built on the “one-person business” principle, are formed completely differently. Equipment for such bakeries is selected according to the principle of strength-functionality-price. Such enterprises may need re-equipment in 15–20 years, while operating costs are fully covered by the benefit from depreciation of equipment.

“The truth, as a rule, is somewhere in the middle,” Leonid Rabchuk comments on this idea. “If you imagine a bakery as a person, then, of course, the heart of the bakery is the oven, the skeleton is the dough mixer and the baker is the head.” Just as in the body, the resource of the heart guarantees it many years of life, so in the bakery, the design and reliability of the oven guarantees success. Moreover, not only the thickness of the metal or the “survivability” of electronics is important for success, but also the availability of service and spare parts throughout the entire life cycle ovens. Today no more than 10–15 manufacturing companies can guarantee this. Among them are FINES from Slovenia, Cimav from Italy, and Irtysh from the Russian Federation. High-quality dough making is also a fundamental condition for the production of excellent products, and here, alas, the domestic manufacturer has practically nothing to offer to those who want to open a mini-bakery. In the segment of dough mixing machines with a load of 2 to 40 kg of flour, the clear leaders are Italian companies, but their quality varies greatly. Price also cannot be a marker of reliability; there are examples of highly overpriced equipment. “We are able to supply almost any equipment for dough making,” say the Bread Equipment company, “but we give preference to several companies with which we have dealer agreements - the Italian MacPan and Sunmix. Here we can offer the client not only very competitive prices, but also high-quality support and service. In the segment of small dough cutting equipment, the situation with inexpensive domestic technology things are getting even sadder. Our industry still ignores this part of the market; this niche is occupied by European manufacturers. The catalog of the Perm company "Bread Equipment" presents several middle-class manufacturers - a large selection of Italian MacPan equipment: dividers, rounders, seamers, dispensers, providing excellent results for relatively little money. Those wishing to purchase more serious equipment can offer equipment from the Dutch company DAUB. In its class, this equipment has practically no equal in quality, and even more so in price. It’s not without reason that many of this company’s technological solutions have received major awards at major international exhibitions.”

“We have been painstakingly building our catalog for more than 15 years; some companies are added, some leave the market, but the main set remains practically unchanged,” says Alexey Savitsky. – We know all the pros and cons of this technology and know how to extend its service life. The main difference between the companies we represent is their passion for the business they do, passion for bread. This resonates with us. We work in the most competitive and yet the most humane market, because bread is the main food of humanity.”

More details about turnkey mini-bakery projects can be found on the website http://www.xleb-obor.ru/.

A mini-bakery is an enterprise that produces bakery products and carries out retail sales.

Mini bakery concept is baking fresh bread using unique recipes, as well as creating a homely and warm atmosphere in which visitors can eat without leaving the cash register.

The bakery's target audience is residents of neighboring houses, as well as people who care about their health and prefer bread without artificial additives.

The main competitive advantage of the bakery is its favorable location, which allows it to cover two residential areas with a population of about 30,000 people.

The mini-bakery’s assortment includes three main areas: standard products, exclusive bread, and French croissants. Each direction consists of three product names. This structure allows you to satisfy the demand of the entire target audience, as well as cost minimum quantity production equipment.

The average bill for a mini-bakery is 100 rubles. Traffic during the day can be up to 1000 people, which guarantees reaching full production capacity within 3 months of operation.

2. Description of the business, product or service

The obvious advantage of opening a bakery is that despite the general decline in household spending on goods and services, the demand for bread remains stable. In addition, similar imported products increase in price, and products from domestic bakeries are not able to compete with bakery products in terms of taste.

In the production of baked goods, we place the main emphasis on the quality of the products used and preserving the unique recipe of each product.

Bread sold in large stores is usually tasteless and contains a lot of vegetable fat and sugar. As for similar bakeries, they focus on making pies and have virtually no dietary products in their assortment.

The assortment is presented in three areas of baking: French pastries, specialty bread for those who adhere to healthy eating, Russian bread. In each direction we produce three types of products.

3. Description of the sales market

The target audience of the project is divided into two segments:

• residents of nearby houses who find it convenient to buy fresh baked goods in our bakery;
• people who adhere to a healthy diet, watch their figure and are interested in buying branded bread with unique recipes.

The bakery competes with similar companies in the following parameters:

• Product quality: it is necessary to use high-quality ingredients and a unique preparation recipe.
• Price of products: standard products are sold at the average market price.
• The assortment is presented in three areas of baking: French pastries, branded bread for those who adhere to a healthy diet, and original Russian bread.
• Location: residential area (yard type bakery), convenient parking (accessible from the main street).
• The presence of a window into the workshop, which allows the consumer to observe the process of preparing products

SWOT analysis of a mini-bakery

4. Sales and marketing

5. Production plan

The sale of goods is carried out in the sales area. Delivery of goods at the project launch stage is not provided.

6. Organizational structure

At the stage of launching a bakery, as well as at the initial stage of operation, you can get by with a minimum number of staff.

Manager monitors the organization of the production and sales process, is responsible for continuous work bakeries and timely troubleshooting. In addition, he performs the functions of a forwarder, manages document flow, receives cash on a daily basis, and determines the company’s development strategy. Since the bakery’s turnover at the initial stage will be relatively small, it can be assumed that combining these responsibilities is possible within one position. This position involves a 6-day work schedule from 10.00 to 19.00 with a 1 hour lunch break.

Salesman-cashier Handles customer service and cash register operations. Every evening, the salesperson-cashier fills out a special journal in which he records cash, and also keeps records of all transactions supported by the presence of checks. In addition, the cashier seller accepts finished products from the workshop, places goods on shelves, and maintains order in the sales area. The working day of the cashier-seller coincides with the bakery's opening hours and lasts from 8.00 to 20.00. There is no lunch break in the work of a salesperson-cashier, but since the flow of customers is not uniform, he has time to rest. Work schedule - 2 days of work alternate with 2 days of rest.

Baker starts working at 6.00 and ends at 16.00. The baker has complete control over the product production cycle: from keeping records of available raw materials to the production of finished products. His responsibilities also include maintaining cleanliness in the workshop, timely disposal of spoiled products, and maintaining hood cleaning logs. The baker's work schedule is 2 days of work alternated with 2 days of rest.

The salary of each employee consists of two parts: salary (fixed amount) and piecework (percentage of revenue).

In the future, the possibility of introducing additional non-financial motivation for key personnel is being considered - additional training for cooks.

To maintain records, we plan to use the services of an accountant outsourced.

With an increase in production volume, as well as the expansion of services provided, new vacancies will arise in the company: driver, cleaner, administrator, pastry chef.

A detailed calculation of the payroll, taking into account the bonus part and insurance contributions, is presented in the financial model.

7. Financial plan

Let's calculate the initial investment required to start a bakery. They amount to 1,589,811 rubles. Let's take a closer look at their composition.

Equipment:

The demand for healthy and tasty baked goods among the population will always remain unchanged. And small bakeries can quickly adapt to the needs of their customers. Your own mini-bakery can be quite a popular enterprise. Its advantages are obvious. The baked goods are fresh all the time because they are baked often, but in small batches.

The products are distinguished by the most diverse range. Quality is increased due to small volumes and constant supervision of the preparation process. With the systematic organization of production and the correct construction and approach to the consumer, such a business can bring substantial income and mutual satisfaction to both the buyer and the owner.

Relevance and prospects for the development of such business

Small mini-bakeries have much more prospects than the largest bakeries. It’s easier for them to adapt to market demand and rebuild equipment for any product. It's easier to change the recipe. And if you find a good place, select knowledgeable assistants and experiment a little with the assortment, then in two months it will be possible to supply already regular customers with aromatic, crispy bread, dietary pastries and other delicious confectionery products. After all, many people want to buy not just bread, but healthy and fresh baked goods. For example, from sprouted grain, or from sparkling mineral water without yeast.

To start such a business, you need to find a suitable premises, purchase the necessary equipment and select smart staff. The main thing is to find an experienced, skilled baker who knows the technology. Next, if possible, you need to connect advertising, or come up with something yourself to attract customers. Business in mini-bakeries, in small areas, is especially relevant now.

My personal experience of opening a mini bakery is outlined in the following video:

Initial capital and preparation of necessary documentation

In order to open your own bakery, perhaps three hundred thousand rubles will be enough, but you can spend ten million or more.

Main cost items for creating a business (per year) in large cities:

1. The rental price is nine hundred thousand rubles.
2. Equipment (depending on capacity) – one million two hundred thousand rubles (one-time use).
3. To make repairs – one hundred thousand rubles (one-time).
4. Purchase of furniture – three hundred thousand rubles (one-time).
5. Utility bills – two hundred thousand rubles.
6. Payment wages, up to one and a half million rubles.

Before the beginning entrepreneurial activity you should officially register as an entrepreneur or establish your own enterprise. For small and medium-sized businesses there are only two ways: .

Distinctive features:

1. The individual entrepreneur will bear legal responsibility and will risk his property, and the LLC will be limited to the size of its investment.
2. possible without the help of a lawyer in three days, necessary documents: your passport, a notarized copy, an application for registration and a receipt for payment of the state fee. And you will need the help of a lawyer to submit and prepare documents. And a mandatory bank account, the presence of your own seal.
3. The costs for an individual entrepreneur will be eight hundred rubles, and for an LLC - four thousand, plus the costs of a notary.
4. In an individual entrepreneur there is a limitation on certain types of activities, but in an LLC there is a limitless scope of activity.
5. Accounting calculations are not required for individual entrepreneurs, but are necessary for LLCs.
6. You can dispose of income at your own discretion, and in an LLC, revenue should be distributed no more than once per quarter (payment of interest to community shareholders).
7. An individual entrepreneur is not needed, and the LLC will count the minimum wage.
8. Few people agree to cooperate with private owners, but even large companies and joint-stock communities work with LLCs.
9. Reselling a business will be difficult and inexpensive, but an LLC will do it very quickly and profitably.
10. Powers of attorney from individual entrepreneurs must only be notarized, but this is unprofitable and takes a very long time, and LLCs will be taken everywhere.

You must choose the option that suits you; the vast majority choose individual entrepreneurs.

If you have not yet registered an organization, then easiest way do this using online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue, which will completely replace an accountant in your company and save a lot money and time. All reporting is generated automatically and signed electronic signature and is sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

Documents required to open a bakery

To start running this business, you need to prepare the following package of documents:

1. The sanitary and epidemiological decision on production and products is approved completely free of charge by the Rospotrebnadzor institution, but only with the results of the examination.
2. Certificate of Conformity - issued by the Federal Agency for Technical Regulation and Metrology.
3. The decision of the fire inspectorate on compliance with fire safety requirements.
4. Permits for the supply of equipment, premises, personnel, etc.

Drawing up a business plan

Opening a bakery is a business that will require large investments at first.

Initial costs will require considerable capital investment. This means that before opening a bakery, you need to calculate all the likely costs, risks, possible competitors -.

First, let's look at a sample business plan:

1. First, we deposit 1,135,000 rubles.
2. Monthly income will be 540 thousand rubles.
3. Revenue 58,400 rubles.
4. It turns out that such a business may pay off only in two years.

If we imagine this in more detail: let’s take, for example, an urban-type settlement with a population of about two hundred thousand people. Here you decide to open a bakery, with an assortment of about ten different types of baked goods.

First you need study competitors. If the village puts more emphasis on baking bread, then we will focus on cookies and cakes. It’s better to open a business as an individual entrepreneur, but you definitely need to conduct Accounting and it is better to hire an experienced accountant.

The business plan includes the operating hours of the bakery. Since these will mostly be night shifts from 11:00 pm to 11:00 am, you need to create a shift schedule. For example, work three in three, or two in two days. Sales workers work from 6.00 to 17.00. From five days working week and one day off.

Choosing a direction

Numerous bakeries, small private workshops, supermarkets, etc. are engaged in the production of bread and other baked goods. It will be difficult to compete with them, especially with small initial investments. But this is the case if you are thinking of opening a standard confectionery or bakery.

And in order not only to stay in this market, but also to come up with a type of enterprise that will result in a competitive advantage, you can, for example, cut down the range of some products and produce no more than eight items. And all baked goods should be different from those sold in most stores and stalls.

Preparing the premises

Choosing the right location for a mini-bakery is the key to your success in the future. There should be no other similar establishments near you - these are your competitors. If you are thinking of selling bread directly from the bakery, then the place must be a “pass-through” place. And if you limit yourself to production, then it should be well-appointed and practical in all respects.

To locate a basic set of equipment you will need an average of 80 square meters. m. area, a lot depends on the assortment. Some products will require special equipment, tables, which means the area should be larger.

Of course, you will need running water, a toilet, ventilation, etc. You will need a separate warehouse for storing raw materials and a separate room for baking and a packaging workshop.

Equipment preparation

High-quality equipment and highly qualified workers, required condition for a successful process. All equipment is divided into basic and additional. The main elements include: dough mixing machines, dough sheeters, proofers, ovens, refrigerators, flour sifters. Additional items include storage shelves, molds, packaging machines, sinks, scales, knives and much more.

For a small mini-bakery you will need the following equipment:

• oven RUB 800,000;
• dough mixer RUB 280,000;
• flour sifter RUB 20,000;
• pastry table 4,000 rubles;
• electric mixer RUB 4,000;
• equipment for proofing dough RUB 55,000;
• machine for rolling out dough 40,000 rubles;
• hood RUB 20,000;
• blender RUB 3,000;
• electric stove 25,000 rub.

The approximate amount will be about a million rubles. You just need to immediately consider what kind of dough you will be working with: yeast, biscuit, puff pastry. The focus of the equipment needed for purchase will depend on this.

Recruitment

Finding personnel is not an easy task. After all, the work of a qualified baker is low-paid, but at the same time very difficult. On average, a baker earns up to nine thousand rubles, and a technologist receives even less, about six thousand per month.

To produce thousands of kilograms of baked goods per day you will need:

1. production technologist;
2. two bakers;
3. cleaning woman;
4. packer (if necessary);
5. loader;
6. driver;
7. accountant (it is better to take it under a contract).

All workers are required to undergo a medical examination (having a medical record).

Promotion methods

When you create a business plan, you need to immediately worry about implementation. You can open your own store, or you can sell through other commercial outlets, and not necessarily only in the village, you can also outside it. There are bakeries that cooperate quite safely and successfully with wholesalers.

They buy baked goods and deliver them to tents, stalls, and shops. This option is not bad at all, because you can work without worrying about sales. And you can focus on increasing the range and quality of products.

You can trade “on wheels”, it is much cheaper than renting a store. In the regions, starting a trade from a car is much easier than, for example, in the capital. You can first rent such a van and then buy it. You only need permission from local authorities.

Calculation of payback, profit and expenses

In order for the business to be profitable, you need to do the following work: conduct your own marketing research of the bakery products market, study the demand, price, volume and range of your main competitors. Calculate the main quantities of future production. This is done so that you can get maximum income from your bakery.

The main factor that will affect your revenue is the cost of the main components. And the quality of the finished product will be affected by: the level of equipment, the technological process, the composition and properties of the ingredients.

Let's calculate based on initial information.

Average price of raw materials for making bread and other products:

1. Flour premium for 1 kg – 13.80 rub.
2. Flour of the first – 13.40 rubles.
3. Second flour – 12.00 rub.
4. Rye flour – 11.40 rub.
5. Sugar – 20.40 rub.
6. Yeast – 30.50 rub.
7. Salt – 4.60 rub.
8. Vegetable oil 1 liter – 62.00 rub.
9. Margarine 1 kg – 44.00 rub.

The productivity (P) of a bakery baking “Borodinsky” bread (0.9 kg), with one PKhP-6 oven, is ninety-six kilograms per hour.

Volumes for the year (YA) 360 days in two shifts, twelve hours each will be: GO = P x 12 x 2 x 360.

The productivity of the oven is derived from the following calculation using molds for baking Borodino bread (0.9 kg) and a trolley.

GO = 96 x 12 x 2 x 360 = 829,440 kg of bread.

Second grade flour 50 kg. Price per kg 12.00 rub. Total cost 600 rubles.
Rye flour 50 kg. Price 11.50 rub. Cost 575 rubles.
Yeast 1.5 kg. Price 29.50 rub. Cost 44.25 rubles.
Salt 5 kg. Price 4.50 rub. Cost 6.75 rubles.
Result: weight about 150 kg costing 1230.00 rubles.

Yield according to this recipe: about 150 kg. For 1 kg of product, the cost will be approximately 8.9 rubles.

It is also necessary to take into account the costs of electricity, utility bills and rent. workers based on six people will be about eight thousand rubles per month per person.

As a result of all calculations, the bakery’s payback will be from ten to eighteen months.

Today, no one can be confident in the stability of their financial situation. Neither those who go to work every day and receive a monthly salary, nor those who work for themselves, that is, have their own business. The word “crisis” has firmly entered our lexicon, and each of its regular occurrences has not surprised anyone for a long time. But, naturally, it does not please and again and again causes a significant blow to the wallet. And yet, who is in a better position if problems arise? Certainly not hired workers, who, in the event of layoffs, find themselves on the street penniless and without any reasonable prospects of finding new job. In this case, there is only one way - to the labor exchange. However, most often this path leads to nowhere. While the owners of their own, albeit small, businesses find themselves in a more advantageous situation, even though their income is noticeably falling. Nevertheless, they exist, albeit small ones. In any case, you can always pay taxes and earn a living. That is why many today are thinking about how to open their own enterprise and start working for themselves. True, there are problems in this regard too. Almost all niches that are more or less profitable in terms of running have long been occupied, competition in the market is fierce, and it is quite difficult to choose a suitable option that will actually generate income. In this case, you need to first of all pay attention to enterprises that produce literally vital products that are in demand at any time and in any crisis. For example, bread. And that’s why today we want to introduce you detailed business plan of this enterprise. So, how to open a bakery?

A few words about the service itself

Before you start developing your own detailed bakery business plan, you need to decide what exactly you want to do. Because this type of activity involves several options. It can be a full-fledged enterprise. That is, you will completely carry out the entire production process, from making dough and baking products to its sale. As for the latter, here, when working on the concept of a future enterprise, it is advisable to immediately include in the list an item that provides for opening your own retail outlets. Or develop a business plan for a cafe-bakery, that is, an establishment in which both production and sale of products will take place at once, in one place. At the same time, it is worth considering including in the range of products sold not only your own baked goods, but also other dishes and drinks. For example, cheesecakes, pancakes, potato pancakes, ice cream, desserts, tea and coffee. Let’s say right away: such an enterprise requires a fairly substantial start-up capital, but its profitability is really impressive.

The second way is to work with semi-finished products. In this case best option- opening of a mini-bakery. A business plan needs to be drawn up taking into account the fact that you will be exclusively engaged in baking, purchasing ready dough and selling their products through intermediaries. Less investments will be required, but the profitability of the enterprise will not be so high.

As a third option, you should pay attention to the franchise. By investing a certain amount (sometimes quite significant), you will receive a ready-made enterprise with developed and fully certified technology from a well-known brand. The option is not bad, but available, as a rule, only to those who live in a more or less large populated area.

To summarize the information: experts recommend paying first attention to bakeries that carry out a full production cycle. Yes, investments will be needed, and quite significant ones, but such an enterprise pays off faster and brings good income. It is for this reason that we want to present you with a business plan for a full-cycle bakery. By the way, using it as an example and reworking it, you can, if necessary, draw up your own concept for a mini-enterprise.

A few words about the business plan

Competent planning of the future of the enterprise is the basis for success. This strategic document requires careful study and consideration of all the conditions in which the businessman will work. And those who think that it is enough to calculate opening costs on paper and plan income are deeply mistaken. Naturally, the financial component is the basis of everything, but it is far from the only point. A business plan should provide detailed instructions to become step by step guide for the future entrepreneur. And it should include absolutely all the points describing the stages of opening a business: the legal component, the analysis of competitors, the issue of selecting premises and personnel, the advertising aspect, and much more. And therefore, next we want to present to your attention the bakery business plan in a phased version. So, what points should be in your action guide?

Analysis of the competitiveness of future business

When developing an enterprise concept, you should understand that you are far from the only one clever man in your locality. Most likely, a significant number of entrepreneurs have been working in this segment for a long time and quite successfully. In addition, state bakery factories, whose products are available on the shelves of all stores, will face serious competition. How to survive in this case? It is necessary to conduct a market analysis and develop your own, unique assortment of bakeries, or rather, the products that it will produce. Only high-quality baked goods made according to an original recipe can attract consumers. A person can buy banal brick bread at a retail outlet near the entrance, but he certainly won’t go to your store. And even if at the same point there are two types of this brick - yours and a state-produced one, most likely he will give preference to the more familiar and, probably, cheaper product. By the way, based on the assortment, it will be necessary to develop some other points of the business plan, for example, the purchase of equipment and personnel selection.

Business registration issue

After you have made certain calculations and come to the conclusion that the business will be profitable and you can pull it off, it’s time to start registering. Without this step, you will not be able to do anything, since the notorious “piece of paper” is still at the forefront of any enterprise. When developing a bakery business plan, decide who you will work as. There are two most acceptable forms for your type of activity - individual entrepreneur and LLC. The first one is less expensive both in time and financially, is most suitable if you plan to create a small enterprise with a minimum number of hired personnel. The second requires, in addition to registration, a host of activities to create a charter, legal address, open an account, etc. manipulations. As a rule, it is most often used in cases where a business is founded by several people. For the most part, novice entrepreneurs still start by registering an individual entrepreneur. In addition, you will be asked to choose the type of taxation. Experts recommend choosing UTII (the so-called fixed rate of a single tax).

Suitable premises

Next you need to consider the issue of selecting premises. As a rule, most likely, at first you will have to rent it, but it would not be a bad idea to include in the lease agreement a clause on the possibility of subsequent purchase. The premises must have special requirements. Firstly, the location. Naturally, in a residential area the rent will be cheaper than in the center, however, sometimes it is still not advisable to save on it - if only because if several people from the outskirts drop into your bakery a day, your business will die in just a month. Therefore, we need to focus on the following factor: the premises for the bakery should be located in a place with high traffic, i.e. where there are a large number of to the people. But, naturally, not side by side with an establishment of this type. The second requirement is area. It should be (provided that you sell products locally, and this is most desirable) at least 150 “squares”. And since you are going to produce food, it is necessary to have sewerage, water supply, utility rooms and a bathroom in the premises. In addition, when drawing up a business plan for a bakery, do not forget to include in it the costs of repairs, which, even if only cosmetic, will most likely have to be done.

Bakery equipment

Since you are starting your own and even plan to sell products yourself, you will need to purchase literally everything - from production and commercial equipment to household equipment and uniforms for staff. First of all, you will need an oven, a dough machine, and a proofing cabinet. A freezer wouldn't hurt either. This is the minimum that you need to purchase at first. Further, as you strengthen your position in the market, you can slowly expand your business and purchase the necessary units. In addition, you will need to purchase sales counters, a special display case for baked goods, as well as cabinets for storing them. Since this is the largest expense item, you may want to consider purchasing used units. Sometimes, by the way, you can buy very high-quality bakery equipment for half the price.

Staff

If you yourself are not a professional in the matter of creating bakery products, you should be puzzled by finding an intelligent technologist. You will also need bakers and pastry chefs (two people per shift) and two sellers. As for the cleaner, at first you can distribute her duties among the main staff, for an additional fee, of course. You also don’t have to hire an accountant at first. If you have some knowledge, you can carry out all the calculations yourself or use the services of a so-called third-party specialist.

Permit papers

After all the previous points have been completed, you will need to obtain permission to operate from Rospotrebnadzor in the form of an appropriate conclusion. In addition, representatives of the fire inspection service must give the go-ahead for work. You should also go through the conformity certification procedure with the Federal Agency for Metrology and Technical Regulation. It is also necessary to remember that bakers, confectioners, salespeople, and technologists must have a valid medical certificate.

Selection of raw material suppliers

Even an amateur does not need to explain that both quality and external quality depend on the raw materials. In addition, it has its own significance financial side question - it is advisable to make purchases at the lowest possible prices. Therefore, the issue of choosing serious, trustworthy suppliers should definitely be seriously considered when drawing up a business plan. At the same time, you need to understand that if the same flour can be purchased in large quantities, then perishable products like butter, cream, etc., taking into account the specifics of the production underway, must be purchased in small quantities. Therefore, it would be worth finding a good intermediary, preferably a private owner, who will always be ready to treat your problems with understanding. By the way, in this regard, it can be very beneficial to cooperate with farms. It is recommended to search for suppliers during the production process, concluding verbal agreements with them, but purchases should be made immediately before the launch of the bakery.

Advertising

When drawing up a bakery business plan, this issue also needs to be given attention. There is no particular need to launch a large-scale advertising campaign, however, it is still worth taking some steps. Pay attention first to the sign and name. The first should be bright and attract attention, while the second should be made euphonious and so that it is both associated with the type of product being manufactured and is not hackneyed. Agree, a bakery store called “Pyshka” can be found in literally every city. Therefore, when creating a name, you need to work hard and try to come up with something of your own, original. Besides, who knows, perhaps at this very moment you are creating a true brand that, after many years, will be recognized throughout the country.

Methods such as distributing leaflets and posting advertisements on advertising stands are justified and bring results. Carrying out numerous promotions in the form of morning or evening discounts and similar events will contribute to the work of word of mouth - that is, satisfied customers will tell their friends about you and thus provide new customers.

Financial component

When drawing up a business plan, this component should be worked out with special care.

You have started a rather expensive enterprise - you are opening a bakery from scratch, so, most likely, to implement your plan you will have to take out a loan, and therefore all calculations need to be checked and double-checked. In addition, when calculating how much money will be spent on purchasing the same equipment, you should understand that there is no need to purchase, say, a counter from natural wood, it is quite possible to get by with its plastic analogue at first. The same applies to the same, for example, oven. Why should you buy expensive products from a famous brand? Today you can buy quite decent equipment from a Russian or even Chinese manufacturer at a reasonable price. So, let's calculate the costs:

• It will cost approximately $50,000 to purchase the equipment.
• For all kinds of equipment and furniture - about two.
• Rent (for a month) will cost approximately 2-2.5 thousand dollars.
• Renovation of the premises - another 5 thousand dollars.
• Documentation - $500.

Let's count. You will have to pay about 60 thousand dollars one-time.

Monthly costs:

• Rent is the same 2-2.5 thousand dollars.
• The salary (of a baker, a technologist, a salesperson - in general, of all service personnel) will require about $5,000 monthly.
• Utilities - $500.
• Advertising - $300.

That is, you will have to spend about 8-9 thousand per month. Plus the cost of purchasing raw materials. As practice shows, the net income of a bakery, after paying taxes, is about 3-4 thousand dollars. According to experts, this type of business can pay for itself within a year and a half.

It is clear that the given figures can be called fairly average and can vary depending on the area in which it is planned to open the bakery. After all, let’s say, rent in Moscow and the provinces are different concepts. The same goes for salaries. Nevertheless, this example of a bakery business plan can be taken as a basis, even if you decide to open a business in small town. Equipment, as is known, has the same cost both in the capital and in the region. As for some other expenses, they can simply be calculated according to your area.

Conclusion

We tried to tell you in as much detail as possible about how to open a bakery from scratch. And we can conclude that with the right approach to business, this type of business is quite profitable and is capable of generating normal income for the owner. However, if you decide to open such an enterprise, you must have a carefully developed business plan in hand, which will be the key to success.