Ekaterina Moiseeva, the wife of the famous billionaire Mikhail Kusnirovich, shared revelations in our interview and opened the door to her life.

Ekaterina Moiseeva, you studied at the University of Chemical Technology. How did you get there?

It was a matter of chance. At our school, there was no one to teach chemistry to high school students. And since my mother, a doctor by vocation, prophesied the same future for me, I had to resign myself and go to study at a chemistry school attached to the university. I must say that I had absolutely no desire to become a doctor, but since I was an obedient daughter, I did not offend my parents. True, after 2 years of study, I finally realized that the medical profession is absolutely not my element.

Do you consider saving people's lives an uninteresting activity?

Yes. It definitely didn't interest me at the time. Although over time I realized that if I had gone to study, I would have failed good doctor, because now I consider it an exciting profession. In those years, I wanted something musical, fairy-tale, so I thought it was necessary to study a light genre, for example, operetta or musical comedy. But at the time of my graduation, students were not recruited for comedy. Nevertheless, I told my parents that I would not become a doctor at any price. Then dad took matters into his own hands and said that I would be an engineer. There was no choice as to what to answer here: either a doctor or an engineer.

Was studying easy?

Yes, but thanks to my discipline. I still went to the Chemical-Technological Institute, but they decided to use a trick: study for a year and then enter Gnesinsky. My parents tried to dissuade me in every possible way, saying that the acting profession is not serious.

Fate brought me together with Mikhail Kusnirovich, who later became my husband. He knew absolutely everyone, sat on the committee, was the head of the trade union committee. In a word, he was a positive person. So we came to him to show our number. My future spouse stood near the piano (as it turned out later, it was just a broken piano), leaning on it. We rushed to him with words of help and a request to look at the room. Without changing his position, he agreed.

I must say that I am student years she loved to dress up, and even chose a “retro” style for herself. I was wearing a pink dress made in Czechoslovakia with puffed sleeves and pin tucks. It was in this form that I appeared to Misha’s gaze and considered myself very beautiful. Granny also presented me with a fox skin with a muzzle. I made myself a flared coat with a waist and decorated it with that same fox. The result was stunning, especially for men. I also had a braid. True, it's a waste. And again, grandma's. A luxurious attribute to conquer a man's heart. I wore it often then.

Having learned about this meeting, the elders took matters into their own hands and Kusnirovich and I got to know each other better. Then I got into the propaganda team. This, in fact, is how I got the profession of a chemist. I was an excellent student and was even invited to graduate school. But then the collapse of the USSR occurred and my supervisor left. To study and conduct scientific experiments, we had to collect mayonnaise jars because complete absence chem. dishes and be absolute fanatics of their craft. But I didn’t have such a passion for science... And at that time cooperative cafes began to open. For example, the first of them was “Kropotkinskaya, 36”.

And the Sirena restaurant?

Well, this restaurant is quite expensive pleasure. In “Kropotkinskaya” everything was much simpler. And besides, the service there was different. They didn’t even dare say there was no chicken. But the staff didn’t complain, saying: “I’m alone here, but there are many of you.” Perhaps it was the desire to provide excellent service, to interest and delight people, regardless of the type of activity of the company, that played a role, as a result of which Mikhail organized a tourism enterprise. At first, he and his partner simply transported groups of tourists, and then began to conduct cultural exchanges. As a result, we organized an artistic group, where I was an actress, he was a director, and we traveled around the villages of Italy, performing gypsy and Russian folk songs. And quite successfully.

Your future husband weren't you afraid that the Italians might lure you away?

He would be very smart. Yes, and I couldn’t live without him. I realized that he was very important to me during the storming of the White House, where Mikhail went. I stayed at home. It was then that I realized that he was everything to me and immediately called him and said: “Come back home, we’ll go to the registry office.” To which he replied: “Let's go on Tuesday. Otherwise it doesn’t work out on Monday.”

Were there carousels already at that time?

No, it was not. At first we were simply engaged in tourism, then we were invited to Belgium by the owner of one of the casinos, who was looking for a partner to open a gaming house in Moscow. We were accepted by highest level, since Mikhail’s solidity always aroused the trust of those around him. By the way, while in Belgium we decided to try our hand at roulette, and we even got lucky in the form of 1 thousand dollars. But we didn’t try our luck anymore.

Once, an acquaintance visited Mikhail with an offer to sell knitwear. My husband brought me into this business to occupy my leisure time. As a result, after some time we opened a knitwear section for men in Petrovsky Passage.

That is, while everyone was trying to earn something on the market, you didn’t try your luck there?

Come on, what are you talking about?! My business partner was Arina Nikolaevna Zhukova-Polyanskaya, a most intelligent lady, so the market was closed to us. Our tandem was very unusual: Arina Nikolaevna had an excellent understanding of the business, famously carrying out merchandising of goods. I was still in the world of retorts, volumetric flasks and multi-colored solutions.

I remember well with what triumph we opened our first section. Misha came to the opening, brought some kind of TV with him and turned on Pavarotti. We sold all the sweaters we had on the first day, and Misha sent us to Italy to the warehouse to buy the goods. Our staff was not just any kind, but directly came from the Plekhanov Institute. Some of them have been babysitting their grandchildren for a long time, but still work for us.

Did you think that this episode of life would soon pass and you would discover something new?

I didn’t, but Mikhail thought so at first. But as soon as he saw how profitable it was and there was an opportunity to develop further, he changed his mind. My husband is a strategist: he clearly defines the time and path on which the business needs to be directed. I just enjoy the work I do. We began to develop our business and even acquired some of our first brands. It was working with these brands that gave me a lot of new knowledge. The opening of the first Mara store in 1997 gave a special impetus to my development. By that time, I had a good command of Italian and even wanted to try my hand at the Italian store Max Mara.

Tell me, didn’t the introduction of new brands seem like the opening of new horizons, something of an adventure?

It must be said that the companies working with us themselves wanted to settle in Russia, because they understood perfectly well that there was a “golden mine” here. I remember how in 1993 we launched Nina Ricci on the Russian market. The brand was sold on Ura. In addition, we had an agreement with a factory that sewed sheepskin coats especially for us.

Ekaterina, tell me, how do you resolve the issue with gifts, since you won’t give each other something from Etro?

From time immemorial it has been known that the most the best gift is a book. In addition, Mikhail always advised that it was best to rest. You can say that he was involved in my education. At first he simply bought me the clothes I needed, and then simply controlled my outfits. Sometimes he would tell me to put on a pink fur coat. And try to disagree here - arguing is useless.

Mikhail Ernestovich has directorial talent. Does this somehow affect your family holidays?

Yes, our whole life is a continuous holiday. Simply put, we can’t celebrate any holiday. Once they invited us to visit Suzdal for New Year. Is it bad? You won't have to cook. Let's go, they'll treat us to all sorts of dishes, we'll take a walk and go to bed. But it was not there. As soon as we arrived, Misha immediately disappeared. It turned out that the day before he had sent everything necessary for the celebration to the neighboring house, including a gorgeous Christmas tree, costumes for the Snow Maiden, the symbol of the next year and, of course, Father Frost, as well as a cook and waiters. True, I’m not against this arrangement, but my husband had to run around the whole holiday, controlling order.

The Chereshnevy Les festival was able to prove to Mikhail’s mother that your occupation did not turn you into simple sellers?

Misha constantly needed a tandem with art. In a way, this is a justification, showing that profit is not only a waste of money, but also an opportunity to be closer to art. On this moment Edita Iosifovna fully recognized Mikhail’s merits and is actively involved in art. In addition to all this, she now has a wonderful social circle, and this forces my mother to take care of herself and look great.

What made you decide to create your own clothes?

We created for Olympic movement form, which is what we have been doing for the last 14 years. Since I knew well what was best realized in clothing, I was sent to develop a new collection. My goal was to create a uniform that would not only wear well, but would also be practical and comfortable. But after a while it became clear that the client for whom everything was created was not fully satisfied with our design. This is what gave impetus to the creation of Bosco Fresh, which produces clothes with a slight sports bias.

How are you coping with the current economic situation? Are there any strategies?

The situation is very delicate. This is not to say that this did not affect us in any way. Naturally, products are not sold as much as they were last year, but we are taking measures: we have changed the loyalty system somewhat, we are planning the purchasing budget wisely, we have reduced the markup due to the high exchange rate, and we have reduced discounts to maintain marginal income. Despite all this, we plan to come up with new offers for our customers and develop new structures, as well as increase business productivity, leaving only well-functioning projects. Now we are focused on providing quality service to our customers.

Doesn't it bother you that GUM is located very close to the Kremlin?

Doesn't bother me at all. Moreover, sometimes it even brings inspiration, as, for example, in the case of the creation of the Bosco Sport line for Olympians.

How did you feel about the cancellation of the Flower Festival on Red Square as a result of the rally held in support of Navalny?

It was a chance to focus on something else, those problems that are entirely up to us.

In Passage they were selling some car tires, coffee pots, meat grinders. But overseas. And our “Made in Italy” sweaters sold out instantly. So little by little we started trading. One acquaintance pulled along another, a third, a fourth. First there were some Italians, then the French, who treated us with complete trust, which now seems strange to me. Thanks to the gift of persuasion that Mikhail has, they gave us goods to sell, we did not pay for it in advance. Amazing thing! We also opened the first Mandarina Duck boutique through an acquaintance, because one Italian fell passionately in love with my witness at my wedding with Mikhail! This tall, black-haired handsome man was ready to do anything for his girlfriend and flew to Moscow as if for work. He invested in opening a store and we started selling suitcases and bags.

- When was your wedding?

We got married in '91, and in '93 we created our own company, Bosco di Ciliegi. A year later they opened the Nina Ricci boutique. In my opinion, after Versace on Kuznetsky Most, this was the second boutique of the famous brand in Moscow. And then my real immersion into the world of fashion began. At Nina Ricci they began to sew specially for us “drenched” sheepskin coats with gold buttons, which were a great success in Russia. This French guy, who was involved in our supplies, became insanely rich. The first time we visited him in Paris, he drove an old car. The second time, I look, already in a decent car. At the end he met us in a luxury sports car. In 1995 we opened the Kenzo boutique, and by 1997 we had a whole portfolio of brands: MaxMara, Calvin Klein, Givenchy.

- And you came close to GUM?

Related to this interesting story. In 1995, Mikhail Ernestovich met the director of GUM, Stanislav Sorokin. I don’t even remember on what grounds. He had a deputy, Vyacheslav Vechkanov, and his husband became friends with him. He showed us the very famous 200th section of GUM, where all the members of the Politburo and their families dressed. It was there that at one time the famous fawn earflaps and astrakhan pie hats were sold. And now, imagine, after all, my husband has some kind of crazy gift of persuasion: he is a young businessman, his brand “Bosco di Ciliegi” is not yet known to anyone, and we were rented out the 200th section! We made a conceptual renovation for those times, it seemed simply fantastic to us, hired Italian architects, ordered uniforms for salespeople from our suppliers in Florence. And what kind of personnel came to work with us! Qualified, educated, knowledgeable languages: engineers with mathematical and physics education, intellectuals. People were ready to do anything to work for a stable salary. We immediately felt the potential of GUM, because it is not just a store, but a showcase of the entire country.

Russian entrepreneur, and Chairman of the Supervisory Board of the Bosco di Ciliegi group of companies. Deputy Chairman of the Moscow Public Chamber. Kusnirovich manages more than 200 mono-brand and multi-brand boutiques, as well as the Moscow GUM. In addition to Bosco di Ciliegi, Kusnirovich established the Chereshnevy Les art festival and skating rinks on Palace Square in St. Petersburg and Red Square in Moscow. Since 2006 he has been Commander of the Order of Merit of the Italian Republic.

"Biography"

Mikhail Kusnirovich was born on October 3, 1966 in Moscow into a Jewish family. Mother Edith is a chemist, father Ernest (died in 2006) is a civil engineer who survived the siege of Leningrad. As a child, Mikhail wanted to become a film director.

"Companies" "Themes" "Ratings" "News" Tatyana Tarasova: I dropped out of the race forever

Today, according to Tatyana Anatolyevna, began with a call from former first lady Naina Yeltsina. She said: “Tanya, remember the state of happiness that you will have on your birthday, and go through life with it.” Fashion designer Vyacheslav Zaitsev and businessman Mikhail Kusnirovich, who every year fills a skating rink near GUM, congratulated the honored coach. And it was Tarasova who suggested this idea to him at one time.

Bosco will no longer dress Olympians

For 15 years, Mikhail Kusnirovich’s company Bosco di Ciliegi has been developing and supplying sportswear for the Russian Olympic team. About 120.0 million US dollars were spent on this. This contract expired in January of this year. It was decided not to renew it and the place of Bosco di Ciliegi was taken by another structure - ZA Sport. In the near future, final legal formalization of relations with this company is planned. However, the main contender for concluding a contract with the Russian Olympic Committee (ROC) for outfitting Olympic athletes as recently as last week was the Forward group of companies. This structure has vast experience - it has been producing clothing for almost 200 teams in 60 sports for 15 years. Moreover, the company was the official supplier of sports uniforms for the Russian team in the “Great Races” show and the 2013 Universiade. There were other proposals that were considered by the Olympic Committee.

Mikhail Kusnirovich called the conditions of the Olympic Committee inadequate

For the right to equip Russian athletes, the Olympic Committee requested 650 million rubles from the Bosco di Ciliegi group. in year. The head of Bosco di Ciliegi, Mikhail Kusnirovich, spoke about this in an interview with Kommersant. His group has been a permanent supplier to the Russian Olympic Committee (ROC) for the past 15 years, but, as it became known on Thursday, February 2, the Olympians now have a new partner - ZA Sport.

“Yes, I doubted whether to go with a proposal that was not adequate either to the situation, or to our interests, or to anything at all. I didn’t want to go recklessly - and I didn’t go. I don't know the contracted figure with the new supplier. But the expectations expressed to us by OCD were unreasonable and inadequate,” said Kusnirovich.

Mikhail Kusnirovich is out of shape

Mikhail Kusnirovich's Bosco di Ciliegi group will no longer supply clothing for Russian Olympians, which it has been doing for the last 15 years. A new contract until 2024 will be received by the ZA Sport company of designer Anastasia Zadorina, the daughter of the head of the FSB support service and the president of the Dynamo sports club, Mikhail Shekin. In 2014, Ms. Zadorina became famous for her campaign of distributing patriotic T-shirts with the words “Sanctions? Don’t make my Iskanders laugh.”

Kusnirovich: Bosco invested $100 million in Russian national teams

The total sponsorship contribution of Bosco to the Russian Olympic and Paralympic teams is equivalent to $100 million, said Mikhail Kusnirovich, CEO of Bosco di Ciliegi. “All costumes are provided free of charge. We are the general sponsor of the Russian national team.

The owner of GUM dragged a chest the size of a Mausoleum to Red Square through the Kremlin

So what is this order? It turns out that the application must be submitted to the Administration of the President of the Russian Federation. There you need to describe the idea itself, without taking into account any details and nuances. This is exactly what, according to our data, the chairman of the GUM Strategic Development Committee, Mikhail Kusnirovich, did. This application is then sent to management domestic policy. For your information, this is a fairly young division and is engaged in various projects. Management specialists analyze the proposal from the point of view of its political correctness, patriotism, etc. This particular project with the suitcase did not arouse any suspicion among anyone. It simply said that all this was part of the celebration of the 120th anniversary of GUM. The suitcase is an original move, essentially a mobile museum with a historical exhibition inside. Well, who, tell me, will speak out against such creativity?

Mikhail Kusnirovich: “Either Ukraine will come up with an offer, then Croatia”

Mikhail Kusnirovich, in his words, strives to do a business that “will live for centuries.” What it’s like and what you have to be distracted by, he told Vedomosti

Create a new identity for Moscow

As befits an investment banker, I would have to evaluate all projects solely from a financial point of view. In 2005, we, the founders of the Moscow school of management Skolkovo, together with the McKinsey company expected financial model future business school, including, among other things, the construction of a building.

Kusnirovich climbs into all holes

This company appeared on the Olympic horizon four years ago. The agreement with the ROC was concluded for three Olympics and provided for the equipment of all members of the delegation, from athletes and team leaders to massage therapists, servicemen and - scary to think! — journalists accredited to the Games through the Olympic Committee. So, in any case, ROC President Leonid Tyagachev assured us in Athens.

Business secrets with Oleg Tinkov. Mikhail Kusnirovich. Mikhail Kusnirovich: until now we have been waiting for the right moment

One of the leaders of Russian clothing retail, the company Bosco di Ciliegi, has entered the Ukrainian market. Last Monday she opened a flagship Bosco Sport boutique in Kyiv, where she will sell sportswear. Founder of Bosco di Ciliegi MIKHAIL KUSNIROVICH told Kommersant correspondent OLGA SUSHKO about further plans for the development of a chain of stores in Ukraine.

Mikhail Kusnirovich wants to earn millions from other people's victories

At the end of December, BoscoSport’s contract with the Russian Olympic Committee for the right to equip the national team at the Quadrennial Games expires. Mikhail Kusnirovich expects to win the new Olympic tender, the price of which has increased to $80–100 million. However, sports officials are alarmed by the overzealous desire of the owner of GUM to make money on Russian sports.

Mikhail Kusnirovich drove depression into the basement

Last Saturday, GUM hosted the New Year's Bosco Ball by Sublime, entitled “A Little Depression.” The global financial crisis brought the owner of the Bosco group of companies, Mikhail Kusnirovich, to a complete abandonment of nostalgia for the Soviet style. This time the celebration looked like the most private bootlegging party of the era Great Depression. However, Mr. Kusnirovich’s friends continued to demand that the song “Sunny Circle” be performed, although to no avail.

Master of Brands Mikhail Kusnirovich on creativity in business and sports interest Mikhail Kusnirovich: “Giving is an incomparable pleasure”

SOCHI, May 17. /Corr. ITAR-TASS KUBAN Tatyana Polinyuk/. On May 14, the countdown of 1000 days to the opening ceremony of the 2014 Olympic Games in Sochi began. Preparing for this grand event means not only the construction of facilities; the resort has received unprecedented opportunities for development. They are also noted by representatives big business. 1000 days before the Olympics in Sochi, a new business space was opened, initiated by the Bosco group of companies. About what plans he has for Sochi famous brand, Mikhail Kusnirovich, head of the Bosco group of companies, told an ITAR-TASS correspondent in an exclusive interview.

Oligarch Mikhail Kusnirovich: ‘The cherry orchard has turned into a forest’

MOSCOW ‘Never have Italy and Russia resembled and complemented each other as much as they do now. Both need to regain the harmony and culture that made Rome and Moscow unique cities. We hope for the Renaissance, you - for strong and ambitious allies. This is the secret of success.’

From his office overlooking Red Square, Mikhail Kusnirovich looks at St. Basil's Cathedral covered with snow. The owner of the ancient department store 'GUM' and the most elegant shopping centers capital, after the collapse of the USSR, he decided to turn to Italy as a country that could ‘restore the sense of beauty to my devastated homeland’. He brought great fashion designers and Italian luxury (from furniture to kitchens) to Russia, and exports new, post-Soviet products to Italy. Having become the general sponsor of the Olympic team, Kusnirovich dressed them in things under the brand name ‘Bosco di Ciliegi’. In a few days he will open the 'Russian House' in Turin, a giant concentrate of Tolstoy's homeland, created for Olympic guests.

Mikhail Kusnirovich gave birth to a son

Famous businessman Mikhail Kusnirovich became a father for the second time. The wife of the head of the Bosco di Ciliegi group of companies gave birth to a son on Friday. Along with snowfalls, a maternity boom hit Moscow. On Friday in the capital at the owner's controlling stake shares of Bosco, 43-year-old Mikhail Kusnirovich, a son was born. The baby's height is 52 centimeters, and his weight is 3 kilograms 900 grams. As befits the wife of an oligarch, Ekaterina Moiseeva gave birth under the supervision of the best Moscow doctors in an elite maternity center. Waiting for the baby to be born to the expectant mother there was no need to be bored alone: ​​in the ward next door, Polina Dibrova, with whom she had long been on friendly terms, was recovering from childbirth.

09.09.2017

Kusnirovich Mikhail Ernestovich

Russian Entrepreneur

Chairman of Bosco di Ciliegi

President of the East and West Group of Companies

Mikhail Kusnirovich was born on October 3, 1966 in Moscow. Mother worked as a chemist, father was a civil engineer. As a child, Mikhail wanted to become a film director. After graduating from the Gamma Education Center No. 1404, he worked as a janitor at the Bolshoi Theater for three years.

In 1989 Kusnirovich received higher education at the Moscow Institute of Chemical Technology, majoring in chemical engineering. He successfully combined his studies at the university with Komsomol activities. After graduating from the institute, he went to work at the IMA-Press publishing house, one of the divisions of the Novosti Press Agency, as deputy secretary of the Komsomol committee.

In the early 1990s, Mikhail Ernestovich, together with fellow students E. Balakin, S. Evteev and M. Vlasov, founded the company “Moscow International House “East and West”. The first partner of the entrepreneurs was the Italian businessman and owner of the Mirabilandia amusement park D. Casoli.

Since 1991, he was first General Director, then President of CJSC GC East and West and Chairman of the Supervisory Board of Bosco di Ciliegi. At the end of the same year, Kusnirovich concluded the first contract in his life with Serilio Montanari, who is the President of the Italian men's clothing company SIMA. A few months later, the first store was opened in the Petrovsky Passage shopping complex. Later, the company's stores opened in Italy, Ukraine and other countries.

In 2001 he founded the annual Chereshnevy Les Arts Festival. In the same year, the company "Bosco di Ciliegi" began to equip the Russian national team for Olympic Games. Three years later, the company bought OJSC Trading house Hum."

Since April 2013, Kusnirovich has held the post of Deputy Chairman of the Public Chamber of Moscow.

Mikhail Ernestovich took part in round tables and meetings held by the former Chairman of the Council of Ministers of Italy Silvio Berlusconi, as well as as part of a delegation of Russian businessmen within the framework of the Russian-Italian Forum-Dialogue through civil societies, and attended a meeting with the Chairman of the Council of Ministers of Italy Romano Prodi.

Married to Ekaterina Moiseeva. The couple has two sons.

Ambassador of Italy to the Russian Federation V.K. Surdo was awarded the Order of Merit of the Italian Republic for the promotion and distribution of Italian clothing in the Russian Federation. He was awarded the Certificate of Gratitude of the President of Russia, the medal “In Memory of the 850th Anniversary of Moscow”, the Leonardo, Golden Bridge, and Theater Star awards in the category “Patron of the Year”.

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Kusnirovich Mikhail Ernestovich (born October 3, 1966, Moscow, RSFSR, USSR) - Russian entrepreneur and Chairman of the Supervisory Board of the group of companies. Kusnirovich manages more than 200 mono-brand and multi-brand boutiques, as well as the Moscow GUM. In addition to Bosco di Ciliegi, Kusnirovich established the Chereshnevy Les art festival and skating rinks on Palace Square in St. Petersburg and Red Square in Moscow. Since 2006 he has been Commander of the Order of Merit of the Italian Republic.

In 1989 he graduated from the Moscow Institute of Chemical Technology with a degree in chemical technology. In the early 1990s, Kusnirovich, together with fellow students Evgeny Balakin, Sergey Evteev and Mikhail Vlasov, founded the Moscow International House "East and West" company. The first partner of the entrepreneurs was the Italian businessman and owner of the Mirabilandia amusement park, Giancarlo Casoli. Since 1991 - co-owner, first CEO, then president of MMD East and West CJSC and chairman of the supervisory board of Bosco di Ciliegi. Since 2011, he has been a member of Forbes magazine's "Russia's 200 Richest Businessmen" rating. In 2017, Mikhail Kusnirovich took 195th place in it with a capital of $500 million.

Mikhail Kusnirovich is married to businesswoman Ekaterina Moiseeva, who is on the board of directors of Bosco di Ciliegi. The couple have two sons. The eldest son, Ilya (born in 1993), is a musician and plays in his own band. Younger son Mark was born in 2010. The Kusnirovichs like to spend their holidays in their own villa at a resort in Forte dei Marmi, Italy.

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