Perhaps one of the newest and most interesting possible ways business is packaging gift sets and gifts. In Europe, this type of business is successfully implementing itself. In Russia it is still less in demand, but has positive dynamics. It’s nice not only to receive the gift itself, but also to unpack it with special trepidation and anticipation.

The most attractive thing about this field is that it does not require huge start-up capital. Moreover, you can fit within minimum amount(up to 30,000 rubles). What causes this:

• no large room required;
• no staff required at the initial stage;
• consumables at wholesale prices are not expensive.

First of all, you need to find a suitable premises. Or even a corner indoors. The peak selling points will be:

• in gift shops;
• in souvenir shops;
• in shopping centers.

If the amount of free space in shopping centers allows, then you can safely create your own small stall where you will pack gifts for a reasonable fee. In small stores, you can only rent a small nook where you can place your desk and a small display case.

At the very beginning of a business, there is no need to purchase a lot various types packaging. A standard and small set is enough so as not to scare off your visitors with an overly wide range.

Another big advantage of a gift wrapping business is that there is room to grow. Having promoted your business a little, you can open several points, hire staff, and take goods for sale self made, sell souvenirs, gifts. It’s good if you bet on seasonal souvenirs for a specific holiday.

Finding suppliers of hand-made products is not difficult. The Internet and forums where handicraft citizens often communicate will help you here. There you can also discuss the price before planning to sell any products. In the future, you will determine whether you should engage in gift wrapping wholesale or retail.

Useful articles

The fashion for unusual gifts, thereby increasing profits from sales of souvenirs and gifts by 20-25%. Taking into account the statistical data, you can safely open a souvenir and gift shop, the profit of which will grow every year.

In this article, we will look at the business plan for a gift store and find out how profitable this niche is now and whether the market is free.

But before relying on extras, let's look at what it takes to open such a store in more detail. So, in this review, we will together draw up a business plan for a gift and souvenir store with plans for 2018.

Competition

1. Analyze what products competitors offer, what is purchased and how often, price. The information will be taken into account in the business plan. This will allow you to purchase an assortment of gift products with high demand.
2. Pay attention to online gift stores, you can also learn a lot from them: how they conduct a dialogue with the buyer, what they offer, what time frames they deliver. Later, you can emphasize that when you come to your place, you can buy something right away, without waiting for delivery.
3. Study the local market: if an exclusive gift shop already exists in some area, then there will be no point in opening it. There will be revenue, of course, but it’s still not big enough for you to call the business successful. In addition, if a competing store already produces small sales volumes, this does not mean that they are doing something wrong. It is quite possible that this product is simply not in demand in a certain area or city.

There are always a lot of gift shops, so you definitely need to think about how your store will differ from the rest. It would be appropriate to open a business with your own “zest”. You can import products that no one else in the city has. For example, Korean handmade jewelry. Even if their range is not large, there is no need to specialize in this, but it would be nice to mention the availability of such an opportunity.

Location

Very important point The key to opening a gift shop, of course, is its location. Please note in the business plan that the store should be in a high-traffic area, preferably in the city center or in large shopping centers.

Even if your price is 10-15% higher than that of stores located in another part of the city, people will still buy from you, since more are in the field of view of potential buyers. In addition, based on the psychology of people, they will always go to the center, a crowded place, to buy good gift, and not buy it somewhere “on the outskirts”.

At the initial stage, it is not necessary to immediately open a large outlet with 5,000 types of gifts and a large square footage. Start small, for example 20 m². We will consider opening such a store in mall with great traffic. The price of such premises will, of course, vary from Moscow to other regions. In the list of business plan expenses, let’s take the average cost - 15,000 rubles per month.

If the room has already been renovated, there is no need to redo it - just decorate it to your taste. Usually, gift shops use their products as decorations, which the customer can immediately buy. You don’t need a designer, you can design everything yourself - focus on the layout and design of existing competitors, personally inspect similar points in your city, look at photographs in Russia and abroad.

Equipment for work

To operate a gift and souvenir shop, you must purchase the following equipment:

1. Computer for accounting - 15,000 rubles. Using it, you can also post updates, new deliveries that come to the store, and their photos on social networks;
2. Cash register - 15,000;
3. Barcoding equipment - 7,000;
4. Various stationery and small necessities - 10,000;
5. Stands for display, cabinets, racks - from 50,000;
6. Other unaccounted expenses - 50,000.

In total, in the business plan, the cost of purchasing equipment will be about 150,000 rubles.

Of course, for any business it is necessary to draw up official papers and register with the tax service. You can open as an individual entrepreneur or an LLC. It will cost from 5,000 to 11,000 inclusive.

Store assortment

Before you open your own business, you need to understand the assortment; thoughtless purchasing of gifts and souvenirs will not give positive results. Maybe these will be goods for everyone or exclusive handmade products, which will be a little higher in price? Depends, first of all, on what competitors sell

If you are aware of trends and know what kind of purchase customers need, and there is no similar store in the area, then feel free to open, since such a business will already be successful due to its individuality, and therefore demand.

Gifts should be for any occasion and for any clients: wedding, birthday, graduation, anniversary and more. Some people like to buy original and unusual gifts for themselves, just because.

Gift products of a wide range (cards, balloons, confetti) are purchased from wholesalers, and exclusive products are purchased from online stores. When taking into account the costs of purchasing assortment in a business plan, do not give preference to the cheapest product names, being tempted by the price. Having bought a gift that immediately breaks in your hands, customers will be disappointed and will tell their friends about you. Bad reputation business has absolutely no use, it’s in as soon as possible will affect demand.

Handmade crafts are always welcome; it is wise to open a separate line of goods in the store: handmade soap, jewelry, cards, embroidery and much more. Hand-made goods can be bought directly from manufacturers at a negotiated price, and then sold in a store with a markup. You can work with several local manufacturers at once to find out whose range sells better.

For a traditional souvenir and gift store there should be a markup on products of at least 200%.

The range of goods is expected to be as follows:

The cost of purchasing the assortment is - 76,000 rubles.

Sales income - 1,520,000 rubles.

Staff

If you plan to open a small store, then you can hire employees minimal amount. Director and two salesmen (shift work).

The director should deal with tasks such as searching for goods, communicating with suppliers, concluding contracts, monitoring deliveries, hiring employees and much more.

Expenses in the business plan for monthly salaries of employees:

1. Director - 30,000 rubles.
2. Seller (2 pcs.) - 40,000 rub.

Total, monthly expenses for payment wages employees will be 70,000 rubles.

Tax deductions – 21,000 rubles.

Carefully monitor the quality of work of your employees; the success of the gift store directly depends on them. Especially from sellers, who must be as polite as possible and be able to sell well. The buyer comes not only for a gift, but also for the right mood; it is important for him to make sure that he is giving a truly useful and unusual gift.

Store advertising

As advertising, you can use any advertising methods, such as traditional ones - leaflets, banners, opening promotions, as well as online promotion. In your project business plan, you need to make a list of at least 50-100 advertising tools that you will master in the first months.

Take advantage of the most basic ones that do not require any costs - this is advertising in in social networks and among friends. Create groups, post photos of products. You don’t have to hire a professional photographer; you can borrow a good camera from your friends and take pictures yourself.

The name of the store should be memorable so that even people who don’t know about it won’t pass by. You can place a sign or banner at the end of the shopping center, which will cost 10,000.

Costs and payback

Starting investment for opening a souvenir and gift shop:

1. Renting premises - 15,000 rub.;
2. Shop equipment - 150,000 rub.
3. Product range - 76,000 rub.
4. Advertising - 10,000 rub.
5. Opening an individual entrepreneur - 10,000 rub.

Total: 261,000 rubles.

Monthly expenses in a business plan include:

1. Rent for premises - 15,000 rub.;
2. Staff salaries - 70,000 rub.;
3. Tax and social contributions - 21,000 rub.;
4. Product range - 5,000 rub.;
5. Advertising and promotion - 5,000 rub.
6. Income tax - 228,000 rub.

Total: 415,000 rubles.

According to statistics, 20% of the goods sold remain on store shelves, so the real income will be 1,216,000 rubles for 1 calendar month.

Net income: 1 216 000 – 415,000 = 801,000 rubles.

Payback:261 000 /801 000 = 0.3 months.

Risks

• Which equipment to choose
• If something goes wrong!?
• Helping a new entrepreneur
  • • • Similar business ideas:

IT CAN TAKE AT LEAST 15 THOUSAND TO OPEN YOUR OWN SOUVENIR STORE. DOLLARS. THE MAIN INVESTMENTS IN THE FIRST STAGES ARE THE PURCHASE OF TRADE EQUIPMENT AND REPLENISHING THE PRODUCT RANGE. UNLIKE THE 90S, WHEN THIS BUSINESS WAS PROMOTED ACCORDING TO THE PRINCIPLE - BUY A GOODS, CARRY UP 300% AND TRADE FOR YOUR HEALTH, TODAY A SUCH SCHEME WILL NO LONGER ALLOW YOU TO BUILD A SUCCESSFUL BUSINESS. IN THE CONDITIONS OF “WILD” COMPETITION FROM NETWORK MARKETS AND OTHER MARKET PARTICIPANTS, AN ENTREPRENEUR WILL HAVE TO WORK HARD TO ACHIEVE THE TEACHED PROFIT. IN THIS WAY, THE RECOVERY OF INVESTMENT CAN OCCUR NO EARLIER THAN 12-18 MONTHS...

How to choose the right location for a store

To place a point selling souvenirs, you will need a retail area of ​​5 m2 (for example, in the “island” format). According to practitioners, the size of the premises depends entirely on the availability of funds to fill empty store windows. If there are initially very few funds to replenish the assortment, then you should look for as little space as possible, so as not to pay extra money for empty ones. square meters. In addition, the sight of empty storefronts makes some customers distrust the store. Rent one sq. meters in popular shopping centers will cost from $500.

What OKVED code should I indicate when registering a souvenir shop?

Individual entrepreneurship is most often chosen as an organizational and legal form. The most suitable OKVED for such activities is 52.4 “Other retail trade in specialized stores.” The most profitable tax system for a souvenir store is UTII (imputation), which allows you to get rid of the obligation to install and maintain a cash register.

How much money do you need for the initial purchase of goods?

To fill point of sale souvenirs and related products can cost from $10,000. What to buy first? - a traditional question for any novice “trader”. Here, as experienced people say, you will never guess 100%. Each district, each city is purely individual. However, any souvenir store always sells well such goods as: boxes, ship models, Feng Shui, collectibles, porcelain dolls, glasses, gift cups, figurines, photo frames, zodiac signs. In addition, a separate showcase can be allocated for holiday goods: candles, cards, gift sets.

Depending on the season of the year, the store's assortment can change dramatically. Closer to December, the assortment is replenished with various New Year's decorations, symbols of the coming year, artificial Christmas trees and all kinds of New Year's jokes. By February 23 and March 8, appropriate souvenir and gift items for men and women are purchased.

Experts do not advise purchasing souvenirs from one warehouse. It is better to acquire several suppliers from different cities. Now many companies carry even 1 kg. This way, you can not only create a truly unique assortment, but you will also have the opportunity to manipulate the price in your favor, and not adjust to the prices of your closest competitors.

It’s not bad to also have an online store, with the ability to send goods to different points in the region, and maybe even Russia and the CIS countries. Smaller towns and regional centers probably do not have similar souvenir shops and such a variety of goods. And someone always has birthdays, weddings, anniversaries. Keeping an online store in conjunction with an offline point is especially important in the conditions of modern competition and due to the rapid development of information technology.

Where to start a business selling souvenirs

Careful planning of all stages of organizing your own business will help you avoid serious mistakes, and will also save time and money necessary to achieve your goals. First of all, you must study the souvenir market, identify the main competitors and make a list of preferences of potential buyers. Next, you need to collect information to prepare a business plan that will show: how much money is needed to start, what are your advantages and how best to attract representatives of the target audience. The next steps include:

• Business registration.
• Search for premises and preparation for future activities.
• Purchasing furniture.
• Formation of staff.
• Purchase of goods.

Other issues may arise during the implementation of this plan, but they usually do not affect significant influence for the next stages of organizational work.

How much can you earn from selling souvenirs?

The average monthly gross income (revenue) of a souvenir store is $5,000-6,000. Retail outlet costs include:

• rental of premises;
• advertising;
• utilities and transport services;
• staff salaries;
• communication and administrative expenses.

The total amount of gross expenses is 3.5 thousand dollars, and net profit is 1.5-2.5 thousand dollars per month.

How much money do you need to open a souvenir shop?

To organize the activities of a retail outlet selling souvenirs, an amount of 15-20 thousand dollars is required. It includes:

• business registration and paperwork;
• redecorating;
• purchase of furniture and equipment;
• website creation;
• purchasing the first batch of goods (many items will remain on display for a long time).

Please note that a store selling souvenirs is a fairly broad concept in terms of the range of products and their cost. Therefore, these indicators may differ from other calculations for this area of ​​activity.

Which equipment to choose

To operate a souvenir shop you must purchase:

• staff furniture;
• shelving and glass display cases;
• cash machine;
• office tools.

What documents are needed to open a souvenir shop?

Particular attention must be paid to the preparation of documents. In addition to documents confirming the fact of registration of an individual entrepreneur, you will need:

• permits from the fire inspection and Rospotrebnadzor;
• premises rental agreement;
• certificates and invoices for the entire range of products;
• employment contracts with personnel;
• documents for the cash register.

You do not need to obtain any licenses or permits, other than the above papers, to operate your store.

Which tax system to choose

A retail outlet specializing in the sale of souvenirs can operate under the general taxation regime, simplified tax system (15% of profit or 6% of revenue) or UTII. The last option is the most rational, but is not used in all regions. Therefore, mostly businessmen choose a simplified tax regime.

A good salesman is not born - he is made!

The revenue of any souvenir store directly depends on the seller’s ability to “sell the product.” The seller must have an excellent understanding of the store’s product, know its properties, what it is needed for (for example, what should be put in a vase and where to put it). He must have charisma, be able to convince the client and talk with anyone, even if you may, a mentally unstable buyer. With a good seller, the customer will never leave the store without purchasing.

As you understand, finding such a person is not an easy task. Therefore, often, at first, an entrepreneur personally stands behind the counter and begins to learn the basics of trading art. And there's nothing wrong with that. Firstly, this allows you to study the whole matter “from the inside”, to understand where what is missing, which goods are sold out better, how best to arrange display windows, what to put on them, etc. Not a single seller, no matter how good he is, will will understand this better than you, because only you are interested in the development of your business. Secondly, in the future, you will know what exactly to demand from your sellers, and it will be easier to control current issues of the store’s operation.

If something goes wrong!?

At first, the work of a new store may not go exactly as its owner would like. The most important thing at this time is not to panic. It’s rare that a newly opened souvenir store manages to break even in the first month. While you correct all the shortcomings, while you form the optimal assortment, find experienced sellers - all this takes time and hard work. To achieve self-sufficiency and profit, according to various estimates, it should take from 2 to 6 months. During this time, the store will have time to advertise itself, acquire regular customers and gain respect in the eyes of customers.

As in any trading business(except, perhaps, for food retail) there is a down season here. In the case of a souvenir shop, the decline is observed in the summer. Each entrepreneur experiences this period differently. Some people just sit in the minus and quietly wait for “the weather by the sea.” Others are trying to survive the non-flying period maximum benefit. One of these ways is to change the direction of trade. At one of the forums about trade, an entrepreneur wrote this: “this year, especially for summer season We tried to buy cheap goods - jokes, stinky candies, rubber boogers, whistles for mufflers, scratches for cars, etc. This really pulled us out of the low season. Now we are waiting for the first of September, when the schoolchildren will come and empty our windows to nothing..."

Souvenir and gift products are in stable demand. It is important for a novice entrepreneur to select an assortment and draw up a business plan on how to open a gift and souvenir shop.

People often buy gifts for loved ones, relatives or employees. There are a lot of reasons - from personal (birthdays, christenings, anniversaries, weddings) to public (New Year, Easter, February 23, March 8). Some people prefer practical, necessary things, while others love beautiful trinkets and unusual things. The owner of a gift shop should focus on the last category of consumers.

Business plan

In order to rationally manage time and financial resources, it is necessary to draw up a business plan for a souvenir shop:

1. Studying the characteristics of business.
2. Development of assortment.
3. Renting premises.
4. Business registration.
5. Purchase of equipment.
6. Selection of employees.
7. Advertising.
8. Calculation of investments and profitability.

Businessmen from resort towns have an additional advantage - every traveler is sure to take away a souvenir as a souvenir.

Business Features

Before you begin to seriously implement a project to open a souvenir and gift store, it is necessary to study the features of this type of business.

• There is high competition among gift sellers. Network markets have a large range and low prices. To stand out against this background, you need to look for special products that will attract buyers.
• Clearly expressed seasonality in tourist centers. In the south, peak activity occurs in the summer months, ski resorts- for the cold season. When there is a long holiday weekend, there is also an influx of tourists and increased demand for souvenirs.
• Trade in themed products on the eve of national holidays. You need to prepare for such dates a month in advance, purchase and display products corresponding to the event in the hall.
• Gifts and souvenirs are not perishable goods and do not require special conditions storage You do not need to obtain licenses or permits to trade.

If you take into account all the nuances, then it is quite possible to start a business in this area on your own.

You can download it here as a sample.

Range

Basically, the products of small shops can be divided into several categories:

1. Tourist oriented.
2. Handmade gifts.
3. Inexpensive souvenirs.
4. Designer things.
5. Dishes.
6. Decorations.
7. Interior items.
8. Business souvenirs.

In order not to fill the store with goods that competitors are already selling, you need to first study the market. It is not necessary to select a completely unique assortment; there should be products on sale that are in constant demand.

It is profitable to purchase consumer products in online stores at wholesale prices. They have a large selection of a wide variety of gift products. Souvenirs with local flavor are made by regional producers or folk craftsmen. You can enter into agreements with designers, artists, and representatives of various crafts for the supply of original items.

A non-standard way to get discounts from a supplier is to team up with competitors to form a wholesale purchase batch. It is advisable to purchase in such a risky way very popular gifts and souvenirs that will be sold out in any case.

On the eve of major holidays, the store needs to bring goods corresponding to the event: before the New Year there is a huge demand for Christmas tree decorations, before Easter - for religious symbols.

According to consumer protection standards, all products must have quality certificates, so documentation must be requested from suppliers in advance.

Room

In the developed plan for how to open a gift and souvenir store, the location of the store plays a key role in the success of the project. Most right choice- at the entrance to a large shopping center. People purposefully go there to shop. And the higher the traffic, the greater the revenue. Competitors and inflated rental costs can create difficulties.

Also suitable for opening a souvenir shop central District cities, surrounding local attractions, train stations, airports, busy streets. If the gifts in the store are special and rare, then you can save money by renting a space in an inexpensive area and using part of the funds for advertising. However, this scheme excludes casual visitors, whose share in crowded places is 30%.

As a very economical option, you can consider selling it from a tray or in a tent. Mobile commerce allows you to take part in city fairs and entertainment events.

It is possible to open a souvenir shop on an area from 5 to 20 sq.m. It will be necessary to renovate the room, decorate the point inside and outside, and provide bright lighting. The design attracts the attention of buyers, and it is not necessary to spend a lot of money on design. It makes sense to use commercial products for these purposes, because among the gift souvenirs there are quite a few beautiful things suitable for decoration, the main thing is to use a creative approach.

It is best to organize the space in the sales area in such a way that customers can pick up the item they like and examine it carefully. It is much more pleasant for people to make their own choices rather than through a salesperson behind the counter. And although there will certainly be losses from damaged goods, the likelihood of attracting customers outweighs the risks.

Registration

After the premises have been found, it is necessary to legalize the enterprise. It is beneficial for a small business owner to register in the form individual entrepreneur, and choose a simplified taxation system. No special permits or licenses are required to open a gift shop.

An exception is if the point is located in close proximity to a landmark. Then local authorities issue a sanction for trade in the restricted area entrepreneurial activity.

It is necessary to obtain a certificate from the fire inspection and sanitary epidemiological station that the commercial premises comply with safety standards.

Equipment

It is impossible to place hundreds of items with free access in an empty hall, so the minimum list of retail equipment includes:

1. Shelving of various types - wall-mounted, open, closed, free-standing, wooden, glass.
2. Cabinets.
3. Stands.
4. Counter.

To show souvenirs and gifts to customers in an attractive way, you need to create a bright lighting system with additional lighting of individual areas in the room. To protect the store and comply with fire safety requirements, an alarm system is installed.

To maintain records and reports, you need a computer, office equipment, cash register equipment, and stationery.

You can save on equipping your shop by purchasing furniture from thrift stores or sales.

Employees

Even the smallest store needs a salesperson. If you plan to organize work seven days a week, then two sellers. At first, it is useful for a businessman to stand behind the counter on his own in order to study all the nuances of demand and trade in souvenir products. At the same time, there will be savings on the salary of one shift worker.

In addition to the duties of selling goods, there are many other things to do in the store:

• selection and updating of assortment;
• work with providers;
• employee control;
• accounting and analysis of activities.

All these functions can be performed by the shop owner, or by hiring a manager and accountant.

No special education is required to sell gifts and souvenirs. It is advisable to have experience in retail trade, be interested in history and culture native land, be able to unobtrusively attract the attention of buyers, help them make a choice.

You can start an advertising campaign for a souvenir store even before the actual opening, at the stage of purchasing goods. It is enough to take high-quality photographs of original products to start attracting buyers.

1. The most popular and effective way- through the Internet. If the budget includes funds for advertising, then it is reasonable to spend it on concluding an agreement with a marketing agency. Creating a website, promoting it to the top of leading search engines, posting information on social networks, and banner blocks gives good results. By monitoring the effectiveness of different types of advertising, experts draw conclusions about the advisability of using these methods. The online ordering function implemented on the website will expand the circle of potential buyers. Among them are wealthy people who do not have time to go shopping, but buying a gift via the Internet takes 5 minutes. You can arrange the delivery of goods to customers through a taxi or courier service on a contractual basis.
2. Traditional outdoor advertising pays off its best just before the opening of a store and on the eve of major holidays. Then it makes sense to invest money in purchasing space on billboards, banners, and transport. At the same time, distribution of leaflets, business cards, flyers, and advertisements on the radio and in the press are used.

During the operation of the store, it is worth periodically holding promotions, offering discounts to customers, and issuing discount cards and certificates to regular customers.

Video: business plan for a gift store.

Economic calculations

The amount of investment in a gift and souvenir store depends on the location, size of the retail space, and price category of the goods. The average numbers look like this:

Planning fixed costs store in the first year of operation:

Predicting business income is even more difficult than forecasting expenses. The trade margin on gift items does not exceed 50%. Presumably, on a weekday, 5 people make purchases in the amount of 5,000 rubles, and in the weeks before the holidays, revenue increases 3 times. Annual income is 2,200,000 rubles. In this scenario, the store will receive a net profit of 590,000 rubles. per year, which will recoup the initial investment by 88%. Business profitability is estimated at 8-10%.

If the entrepreneur managed to find his niche and consolidate his position, then in the future the profits can be invested in the development of the store, expanding the range or creating a network of souvenir shops.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

The business idea of ​​selling gifts is profitable throughout the year, despite the fact that some consider such a business to be seasonal. If you build a business model correctly, you will have customers at any time of the year. In order to have a good profit, the store should not be narrowly specialized; such a store should have gifts for all occasions (Birthday, New Year and any other holiday).

Implementation of a gift business idea

In many small towns There is generally a problem with such stores, they simply don’t exist, or the selection in such “gift stores” leaves much to be desired. This means that anyone can occupy this niche; moreover, he will not even have serious competitors. But don’t rush, let’s take a step-by-step look at what you need to do in order for such a business to bring you profit. You also need to register as an individual entrepreneur or LLC so that everything is official, as we described how to do this.

Location

The more crowded the place, the better; it can be either the city center, or a place in a shopping center or near the central market.

You need to choose a place again after you have carried out the analysis. The main thing is that this place is not somewhere in difficult terrain.

Store interior

It is not necessary to invest a lot of money in store design, especially at the initial stage. It should be a clean, well-maintained room and nothing more. The main thing is that the buyer can view all your products; for this you need good lighting.

You can divide all the goods into categories, for the New Year, for Birthdays, Valentine's Day and so on, this will greatly simplify the choice for the buyer and he will clearly see what suits him from the assortment.

Staff

The number of staff will directly depend on the size of the store; if it is small, one salesperson will be enough; it is better that at first you act as a salesperson, or at least be in the store, not far from the salesperson.

This is necessary in order to understand what customers like and what they don’t; this can apply to both the assortment and the design of the store.

You can also order a uniform for the seller, this will only give additional recognition to your store among customers.

If there is no store selling gifts in the city, this does not mean that there is no competition in this area. , usually such gifts can be bought at the market where they sell toys, cosmetics, etc.

In addition, an in-depth market analysis will help not only in analyzing competition, you can also understand which product is in great demand, how much the consumer needs such a product, and so on.

Range

The more assortment the better. But to compile an assortment in a specific region, you must first do a market analysis. Whatever the assortment, you must interest your client.

For example, Big bears up to 1 meter 50 cm high, such a gift can be given to girls for a birthday or other important date, with such a toy you can get a lot of attention for the store and even make an advertising campaign out of it.

You can use many directions to advertise a toy store. But most best advertising there will be a store assortment itself, if the store has a really interesting assortment, your regular customers will spread it through word of mouth. But at the initial stage, to get these clients, you will need to conduct a small advertising campaign.

As always, we advise using an integrated approach, that is, combining different types advertising. For these purposes, we believe that the most effective types of advertising will be the distribution of leaflets (advertising a store in the city center and near the store), word of mouth and, of course, the Internet. The first two are clear, but as for we will talk about it in the step below.

The ideal addition to the store would be to create it electronic version as well as obtaining new clients through social networks. Many entrepreneurs have already actively begun to develop the network, but not everyone has started doing this yet, and in vain. By creating a website, you can receive hundreds or even thousands of site views every day, which means dozens of potential clients.

In addition, the social network will give you a connection with your customers, and when you have a big sale, promotion, or just the holiday season has arrived, you can inform them through the group. This is a unique opportunity to keep in touch with customers 24/7, besides, they can ask you questions that interest them, and such things create additional trust in the store.

These are the simple steps you will need to follow to open a store. As you can see, business gift ideas, not so complicated, you only need a little money to rent a room and purchase goods. But if you don’t have money, there is also an option: find a person who makes toys with his own hands and offer him to sell his goods. If you don’t have money for rent, you can start by selling on social networks, so you don’t even need to have initial capital to sell. If you live in a city of up to 1,000,000 people, you may be interested in other business ideas for small cities, read more.