People who operate in the field of trade cannot help but be interested in the questions of what sells best during a crisis and what can be sold the most? These questions become even more relevant given the fact that during the 2015–2016 crisis, income levels for a significant part of the population decreased significantly. So, let's understand the essence of the tasks and determine what is profitable to trade during a crisis?

Food

Of course, when people lack financial resources, they primarily buy essential goods. This is a limited list of items that a person needs in the first place. And the main place in this list should be given to food products. Indeed, a person needs clothes, but in a crisis you can get by with old ones and temporarily not buy new things.

Medicines are those goods for which a person is ready to give his last penny.

Not every individual has serious health problems. But food is exactly what all people need, almost every day. Therefore, it is profitable to trade this product even during the crisis of 2015–2016. But still, food products are also different.

It is unlikely that expensive and gourmet dishes will be very popular during a crisis. But the level of sales of social varieties of bread, cereals and similar products may even increase during the crisis.

As mentioned above, medicines also belong to the goods of the first, and in some cases, vital necessities. Most people, if they feel unwell or on the recommendation of a doctor, immediately run to the pharmacy, regardless of their financial situation.

A fairly small percentage of people try to save on own health. Therefore, sales of drugs in pharmacies, even if they do not increase, in any case should not decrease.

However, one nuance must be taken into account: in times of crises, such as the one that occurred in 2015, most people will prefer to buy cheap analogues of expensive medicines. Buyers will focus more on domestic manufacturers rather than imported ones.

Cloth

Clothes will also always be purchased, as they require constant updating due to their wear and tear. Although, unlike food and medicine, the level of clothing sales may still fall, as some people will decide to wear old items or have their clothes repaired in a workshop rather than buy new ones.

In this way, the segments of the population most affected by the crisis redistribute finances to what they consider to be more necessary types of expenses: purchasing food and medicine, paying utilities and so on.

At the same time, certain types of clothing, on the contrary, are beginning to be in high demand, and their sales level is growing. First of all, it is profitable to trade in cheap and used items. Therefore, during the crisis of 2015–2016, cheap clothing stores and second-hand stores, engaged in both wholesale and retail trade, will flourish.

IN modern world Hygiene products can also be classified as essential goods. Therefore, if their sales level falls, it will be insignificant. But most likely, as with the purchase of food, clothing and medicine, there will be a reorientation of buyers to cheaper analogues.

Therefore, companies that sell hygiene products should take this factor into account and sell mostly lower-priced versions of these products.

Spare parts

During the crisis, the sale of spare parts, including for cars, is progressing quite well. The fact is that during economic problems, people often cannot afford to buy new equipment or a vehicle, and therefore prefer to repair the old one.

In this regard, the costs of purchasing spare parts and paying for repair services increase. Of course, one could argue that at the end of 2014 the opposite situation was observed, when, with a sharp fall in the ruble exchange rate, people rushed to buy equipment and vehicles.

But, firstly, then it was only the beginning of the crisis, and the population had a fairly large money supply on hand, which has since decreased significantly. Secondly, many of those who bought equipment in a panic in December now do not know what to do with it, and some are forced to sell it at a lower cost than they bought it for.

In this regard, it is unlikely that even if the ruble exchange rate collapses again, people will behave in this way. Therefore, experts predict a reduction in the volume of purchases of equipment and cars for 2015–2016, in contrast to the level of sales of spare parts.

In stressful situations, people try to find relief in various extreme methods of transmission or in the use of substances that help distract them from the gloomy reality. In Russia, alcoholic beverages have traditionally been particularly popular among such products.

The crisis period, of course, in itself is a source of various stressful situations, so we should expect that the consumption of alcoholic beverages will increase in 2015, which means that the level of sales will also increase.

The increase in demand for alcohol is also greatly facilitated by the fact that from February 1, 2015 in Russia the minimum retail price for a one and a half liter bottle of vodka was reduced to 185 rubles.

Goods for children

It cannot be said that the volume of sales of goods for children does not fall at all during the crisis, but its decline is on a much smaller scale than this figure for other products.

And this is understandable, because it is so difficult for parents to deny their children their favorite toy, and if they need to purchase some useful or necessary thing for the child, for example related to study, then mothers and fathers do not even think twice about it. Naturally, there are exceptions, but they do not significantly affect the general state of the market. Therefore, we can summarize that, although the demand for children's goods will decrease slightly in 2015, it will still be profitable to trade in them.

Ritual goods

IN in the narrow sense The words “ritual products” most often mean goods intended for funeral rites. But in a broad sense they include:

• wedding paraphernalia;
• symbolic goods for newborns;
• goods for funeral rites;
• other goods for religious ceremonies.

It was never customary to save on such products, even in the most difficult years. Most likely, this will be the case during the current crisis.

However, some adjustment in demand for separate groups goods. This is due to the fact that, due to economic difficulties, a slight increase in mortality and a decrease in the number of marriages and birth rates are possible.

Therefore, in 2015, a slight increase in the level of demand for funeral goods and a decrease in the volume of purchases of goods for newborns and wedding paraphernalia are expected. The volume of sales of goods for religious rituals should remain unchanged.

Although all these fluctuations will be insignificant and are unlikely to significantly affect the state of affairs in a specific niche in the sphere of funeral services. Therefore, we can say that during a crisis it is profitable to sell almost any ritual products.

What is profitable to implement?

Thus, we see that it is most profitable to trade essential goods during a crisis, namely food, medicine, clothing and hygiene products. It is quite profitable to sell spare parts to extend the life of those types of equipment for which there is not enough money to purchase new models due to financial troubles.

Also, during the crisis, products that make it easier to stressful state, for example alcohol or specialized anti-stress medications.

There are also groups of goods whose sales level decreases only when the people become extremely impoverished. Such products include products for children and ritual paraphernalia.

Considering that difficult times are expected for the country’s economy in 2015 and 2016, the total impoverishment of the population will still be far away, so we can conclude that trading such products will be profitable.

During a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. We will try to figure out what is profitable to sell during the 2018 crisis in this article.

Food

When a person lacks financial resources, he buys only what he cannot do without. First of all, these are food products. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can wear old things, but you can’t live without food. Therefore, if you are wondering what is profitable to sell during the 2018 crisis, try selling products.

A person cannot live a single day without food, so food is in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular during a crisis. Therefore, if you decide to sell food, offer customers inexpensive cereals, social varieties of bread or vegetables. The demand for such products begins to grow during a crisis, so you will make a good profit.

Construction Materials

Following a sharp rise in the dollar, sales of building materials increased by 20–25% in 2015. According to experts, in 2018 the demand for them will begin to gradually decline, but despite this, such products will be very popular.

The real crisis in the construction industry will come at the end of 2018, when construction of the projects that have begun will be completed. Since there is a downturn in the real estate market during the crisis, construction is temporarily suspended, so the demand for building materials will begin to decline significantly at the end of 2018. Therefore, owners of building materials stores will have to think about what they can sell during a crisis in order to survive difficult times.

Chinese products

Many people know that in China consumer goods are much cheaper than in our country. This is due to low production costs.

Chinese manufacturers offer any products at low prices:

• Clothes and shoes;
• Kids toys;
• Electronics;
• Production equipment and more.

Now let’s figure out how to sell goods from China during a crisis. The simplest and affordable option- This is dropshipping. To start such a business, you need to open your own online store and resell products from Chinese suppliers through it.

Medications

Medicines are a product for which people pay their last money. Don’t know what’s best to sell during the 2018 crisis? Open your own pharmacy. Modern people They try not to save on their health, so sales of medicines in difficult economic conditions do not decrease, and in some cases even begin to increase.

In this matter, one very important point should be taken into account. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap domestically produced analogues. During a crisis, people save money, so they give preference to inexpensive, high-quality medicines made in our country.

Cloth

Anything, even the best quality, will sooner or later wear out, so you have to buy new clothes and shoes. If you can't decide what products to sell during a crisis, open an inexpensive clothing store. Unlike groceries, clothing sales may decline during a crisis as many people repair and rewear old items. But despite this, such products are always in demand.

The best-selling items during a crisis are used or cheap items. Wholesale or retail second hand. Such a business begins to flourish precisely in difficult economic conditions.

Hygiene items

Personal hygiene items occupy an important place among essential goods. Their sales level may drop slightly during the crisis, but this only applies to expensive imported products. Just like medicines, consumers replace it with inexpensive domestic analogues.

Among personal care products, the best-selling products during the crisis are:

• Toothpaste and brushes;
• Soap;
• Shampoos;
• Washing powders;
• Detergents and cleaning products;
• Inexpensive perfumes and deodorants.

Companies that sell hygiene products during the crisis are refocusing on domestic manufacturers producing inexpensive, high-quality products.

Auto parts

During a crisis, people refuse to buy new cars, so the trade in spare parts in difficult economic conditions rises to the highest level. high level. To expand the range, you can trade various technical fluids, oils and other consumables.

An auto parts store is a great option for those looking for... In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car washes. At the same time, the most investment-intensive ideas should be excluded.

It should be noted that trading in auto parts is a profitable and reliable investment. Nowadays, cars have become a part of people's lives, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, which is quite a high figure for retail trade.

Ritual goods

People are born, die and get married, no matter what the state of the world economy is. This process cannot be slowed down or stopped, so various ritual goods are always in great demand.

Any person can open such a business, even if he has never encountered the provision of funeral services. This is the easiest way. Before you start work, you should decide on the direction of your activity. It could be a small funeral home or wedding salon. Some ritual goods can be taken for sale in order to save on their purchase. If you offer high quality and excellent service to your customers, your business will prosper.

Childen's goods

The demand for quality children's products is constantly growing, as modern parents want to give their children the best. Some mothers and fathers, who are constantly busy at work, try to compensate for the lack of attention with expensive toys and fashionable clothes. This is a rather sad fact, but it is what raises the level of sales in children's goods stores. If you are thinking about what is best to sell during a crisis, pay attention to children's toys and essential goods - diapers, bottles, diapers, wipes, etc.

If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as gifts, so they are in no hurry to go to the store for new things. You shouldn’t completely exclude children’s clothing from the assortment, but its share should be no more than 10-15% of the total volume of products presented in a children’s store. If you can determine what is profitable to sell during a crisis, your business will prosper.

Alcohol

Alcohol products are very popular at any time. During a crisis, the demand for alcohol begins to grow, as many people try to relieve stress and relax a little with the help of alcoholic drinks. Despite the fact that the state introduces various restrictions to protect citizens of our country from excessive alcohol consumption, the demand for these products is constantly increasing.

Trading alcoholic beverages is considered a very profitable and profitable business, but before you start such a business, you need to register permits and officially register your business. If you manage to organize your business correctly, it will generate decent income even during a crisis.

Video on the topic

Used items

Many entrepreneurs ask the question: how to sell expensive goods during a crisis, if people even start saving on food? Of course, too high prices scare consumers away, so in times of crisis they begin to pay more attention to second-hand items.

We have already mentioned second-hand stores above. You can also sell used video and photographic equipment, used phones and construction tools.

Training courses

During a crisis, many companies hire special crisis managers. There are few such specialists in our country, so managers have to send their employees to training courses. If you have knowledge in this area, you can organize such courses and get good money for it. Experience and knowledge are goods that are always in great demand. True professionals overcome any obstacles with dignity and always find a way out of any, even the most difficult situation.

Expert opinion of business analyst and entrepreneur Yulia Nikolaenko

5 current business niches to start in 2015-2016: IT solutions for business, economy pharmacies, pawnshop activities, farming, online services.

 

The current international political situation, the difficult relationship between Russia and the countries of the European Union, and the imposed economic sanctions have brought significant changes to the internal entrepreneurial market. Domestic small and medium business found itself in difficult conditions: raw materials and commodity supplies have partially or completely changed, logistics and the import of imported goods have become difficult, the demand for goods not included in the list of “essentials” has significantly decreased, and an artificial shortage has appeared in those niches for which import substitution is impossible. And all this against the backdrop of a massive reduction in household spending. But even these changes open up new opportunities to earn and build successful business. The main thing is to see the most promising directions and turn insurmountable circumstances in your favor.

The big picture

It is difficult to deny the financial market crisis in Russia at the end of 2014 and beginning of 2015. This is evidenced by the official data provided on the Rosstat website:

This table clearly shows how the picture of the most popular activities is changing. So, for example, the largest drop in 2015 was demonstrated by entrepreneurship in the field excursion activities, which corresponds to the results of a nationwide study conducted by Intelligent Research for Growth. Experts found out what and how the behavior of our compatriots is changing due to the difficult economic situation in the country. The results of the study were published in the Kommersant publication:

Naturally, along with excursions and tourism, the volume of sales in the field of hotel services and sanatorium recreation is decreasing. Entrepreneurs also began to save on advertising, and a large percentage of Russians switched from private cars, the maintenance of which in the first quarter of 2015 was allocated 42% less than in the previous accounting period, to public transport, the growth of the volume of services of which increased in the fourth quarter of 2014 by 11%.

Well, the difficult financial situation in the country is most clearly demonstrated by the growth in popularity and volume of services of pawnshops and credit institutions at the beginning of 2015.

It would seem that the picture is clear - people are now saving money wherever possible and building a new profitable business It's hard in such conditions. At first glance, the most promising and relevant in 2015 seems to be the sale of essential goods (food, medicine, children's products, etc.), but specialists from the statistics center argue differently:

The first to emerge from the steep decline, thanks to domestic tourism, according to Rosstat's expectations, will be Russian sanatoriums and resorts, which will lead to an increase in sales volumes in the region hotel business, excursion activities, general tourism. Businesses built on the provision of communication services will return to their normal dynamics of development. But along with this optimistic assessment, an increase in requests to pawn shops is also predicted.

In an unstable economic situation, many had to suffer serious losses, because the crisis affected almost all segments of the population. But there are also those who are sure that the crisis perfect time to open new companies. That's why they give up everything to start their own business and get the profits that other entrepreneurs missed out on.

What to sell in a crisis?

The right direction allows you to minimize the risks that accompany any business, especially during a crisis. An excellent decision to start selling goods, the demand for which is increasing in difficult times for the population.

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Food

Regardless of the time of year, weather, economic situation, any person has a natural need for food. To save money, you can exclude something from your diet, but you cannot completely give up food. By the way, during periods of price surges, a pattern can be observed: individual products, the cost of which is rapidly increasing, are in greatest demand.

People are confident that the cost of goods will continue to rise, so they try to stock up on products at the offered, even inflated, price. Many entrepreneurs actively take advantage of this fact, artificially creating a stir and increasing their own profits several times.

Budget clothing

Few people are able to refuse to buy new things, so even in a crisis people spend the lion's share of their income on them. But, if earlier many preferred to fill their wardrobe expensive things and luxury products, today there are changes in consumer interest.

People try to save money on clothes, so they buy cheaper accessories and wardrobe items. Savvy entrepreneurs are noticing this trend and are updating their assortment, filling it with budget-friendly and fast-selling products. Particularly popular are inexpensive but high-quality brands, as well as stores selling stock and second-hand clothing.

Hygiene products

Household chemicals and personal hygiene products should also be included in the group of essential goods. True, as in the examples described above, the demand for inexpensive means. Buyers pay attention to products that allow them to save money, for example, 2-in-1 products (shampoo + conditioner, face and body cream). This must be taken into account when forming the store’s assortment.

Medicines

We can easily save on food or clothing, but no one will save on their own health. If a specialist prescribes one or another medicinal product, the patient will purchase it, even if prices rise sharply. In addition, due to mass anxiety, many people are experiencing worsening diseases of the cardiovascular system, which increases the demand for cardiac medications.

And the high cost of medical services forces our fellow citizens to self-medicate, purchase various dietary supplements and vitamin complexes. All this does pharmacy business especially profitable.

Funeral paraphernalia

As sad as it may be, the ritual business in our country is thriving. Regardless of wealth, people try to see off their loved ones on their last journey with all honors. The sale of funeral accessories in the economy segment is quite profitable. But expensive goods are more in demand as part of a comprehensive service, which can be quite expensive for a novice entrepreneur.

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Stress Relieving Products

In addition to basic food products, the population buys all kinds of goods that help relieve stress. It is important to foresee that different people Methods for relieving stress may also vary. For some, alcohol is considered an ideal antidepressant, for others, sweets, and still others go to the pharmacy and buy sedatives. It is recommended to include such products in the store’s assortment, as the demand for them will only grow.

Advantages of business in times of crisis

• During a crisis, you can purchase products and rent premises much cheaper, and the choice of sites is much greater due to the huge number of vacated territories.
• Mass layoffs force qualified specialists to agree to wages, the size of which is much lower than before the crisis.
• Any crisis is accompanied by a large number of bankruptcies, which significantly reduces the level of competition.

Many companies are on the verge of collapse, so they are ready to sell their services at minimal prices and cooperate on the customer’s terms. This is worth taking advantage of to minimize costs and increase profits.

All kinds of discounts, promotions, “anti-crisis” prices, sales will help convince the buyer that he is making a truly profitable purchase. Such techniques increase sales.

The best time to start a business is during the recession, when many companies are in a weakened state.

The prospect of a quick end to the crisis makes it possible to risk capital in order to make a profit as soon as possible. It is good if there are enough reserve funds available to stay afloat until the end of economic problems. At this time, money is spent much faster, and banks are not as willing to help entrepreneurs as before.

What to do with housing during a crisis

A crisis is a difficult time for the inhabitants of our planet. At such moments, do not despair and think that everything is over and the light at the end of the tunnel will no longer burn. In fact, in times of crisis, if you have certain resources, you can make great money. It sounds unreliable, but it is one hundred percent true.

This time is considered the best to work with real estate. There are several reasons for this phenomenon:

1. In such difficult times, for most people money is a priority, and accordingly housing becomes cheaper.
2. Rental housing prices are falling.

These two reasons are the main ones, although there are certainly many of them.

Buying a property

In a crisis, buying an apartment or a house is the right decision. It is worth remembering that the crisis will not last forever, and accordingly, having endured this period, it is possible to resell the property for more high cost. Many companies engage in such manipulations. This is a great business, it brings in huge profits. There are certain methods when a person waits for several years when housing falls in price (as a rule, this trend is cyclical and repeats for several years), and then buys.

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A few rules for a profitable purchase of real estate:

1. Do not take housing; in areas where infrastructure is poorly developed, such an investment does not bring any dividends.
2. Use services law firms, for correctly drawing up a purchase and sale agreement and other attributes of a correct purchase.
3. It is worth trying to reduce the price; as a rule, the one who is selling is ready to deviate from the assigned amount by 10-20 percent without any problems.
4. Even if real estate is purchased for further sale, a person will not want to live with unsociable neighbors.
5. Carefully inspect the home at the time of purchase. All the shortcomings that are discovered are an excellent reason to reduce the price.
6. Emergency housing, oddly enough, is a good way to influence money. Dilapidated and unsuitable housing is demolished, and people are relocated to good, new apartments. Thus, you can buy luxury housing for pennies.

Selling an apartment

Selling an apartment is a good way to make money, but you need to constantly monitor the real estate market and sell at the moment when the price is highest.

Flat rent

Renting an apartment during a crisis is much cheaper. For people without their own home, this is a good time to save money. For a low cost, you can rent quite decent housing and reduce the price significantly. It is better to rent a home, alone with the owner, than to use the services of third-party companies, this will allow you to save a lot of money.

How to profitably use summer cottages and agricultural land

In case a person has land plot, This great way, make money from it.

With the site, it is possible to do the following:

1. Engage in livestock farming or create a farm. In a crisis, such a business will be relevant, and the government supports farmers in such a difficult time.
2. Use the space to create a private parking lot. There are more and more cars in the country, but there are practically no places where they can stop. Garages are slowly becoming relics Soviet era. Therefore, this business is very relevant.
3. Growing vegetables.
4. Construction preschool institutions. If desired, you can erect a small private kindergarten. With proper marketing, such a business will pay off in just a few years.

How to make money by investing in securities and banks

A crisis situation is a wonderful time to conduct financial transactions. However, such things should be done with particular caution, financial world, is very unstable at this time. When investing in securities, you need to understand that there will be risk.

The most reliable companies are capable of losing everything in an instant. But risk is a noble thing and with the right approach, you can increase your income tenfold.

1. Purchase of securities and shares.
2. Depositing funds at interest.
3. Investing in foreign companies.

These are the three main ideas for making money in times of crisis.

The Russian Federation is one of the most favorable markets for the implementation of the most various products. Many novice businessmen who are just deciding on the choice of direction are interested in the best-selling goods in Russia. After all, popularity is not always the only thing that plays a role. The success and profitability of the project is influenced by competition and other factors. In the age of high technology, you can purchase anything without leaving your computer screen. The following describes the top best-selling products in Russia, which are not only popular with consumers, but are also an excellent opportunity to make a good profit.

Responsible choice

It is thanks to demand and fashion trends the best-selling products in Russia appeared (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often this is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and the necessary knowledge should concern a small area. With a huge assortment, it is quite difficult to track the popularity of a particular product. Every organization should have a top best-selling product, and the rest should only give a person choice and show variety. That is, if one direction was initially chosen, then gradually the business can be supplemented with related elements.

If electronic space is chosen as the field for implementation, you can experiment. Nowadays, almost anything can be implemented on the Internet. However, no matter what method of business and distribution channel is chosen, it is still necessary not to make a mistake with the object. Properly chosen direction and area will reduce risks and ensure fifty percent success. The top 10 best-selling products in Russia will certainly come in handy in this case.

It is also important to understand how this or that will be purchased during a period of economic instability. Indeed, during the crisis, the ranking of the best-selling goods in Russia changed somewhat. For example, it now has more luxury products. This is due to the fact that wealthy segments of the population, worried about their condition and managing money wisely, preferred to save or invest their finances in things. These include precious metals, antiques and art. In this way, the rich protect their wealth from inflationary processes.

The top best-selling goods in Russia have been left by objects designed for the middle price segment. People who prefer them find themselves in enough distress that they begin to switch to something that is of lower quality. Such products also have a reduced cost. For this reason, you need to be quite careful about goods in this category, because in the event of a crisis they will immediately lose their demand.

We can conclude that since social inequality in our country excludes the middle class, and the bulk of the population either skims the cream or is below the poverty line, then we need to focus on such a market. Each direction has its own advantages and disadvantages. For example, luxury goods simply cannot be afforded financially, and introduction into this market is quite difficult. Selling cheap products will, of course, quickly capture its audience and gain popularity. But at the same time, the disadvantage of running such a business is high and fierce competition. In this case, more well-known organizations and Chinese Internet platforms will pull the blanket. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch your market share in this area.

Clothing, shoes and accessories

The top best-selling products in Russia 2016 are headed by this group. This is not surprising, since the protection of the skin and the desire to express oneself are almost in first place on the list of human needs. It doesn’t matter how the clothes are sold, in a store or online, there will always be a buyer for them. You can create an assortment for different price categories. Thanks to this maneuvering, you can always adapt to circumstances and find your target audience.

When selling products in this category via the Internet, you may encounter a number of difficulties, but they are offset by a number of advantages. Twelve percent of customers become buyers of clothing, shoes and accessories through the World Wide Web. This business is a very good idea for women. The main thing when selling through an electronic resource is the decent design and content of the site. Photos should reflect the item as accurately as possible. This will help prevent unsatisfied reviews and issues with returns. For a client, buying things online is always a pig in a poke. It is never possible to predict which product will be real life. For consumers, the Internet is a very convenient platform for searching. For example, in order to purchase your favorite item, you don’t have to go to a bunch of stores. You just need to enter the required phrase into the search engine. But this mainly works only for famous brands.

In any case, clothing and footwear are the best-selling goods in Russia. Statistics show that twelve percent of customers purchase these products online. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of business in this industry.

Event tickets

The 10 best-selling products in Russia continue to be tickets. After all, if earlier this kind of business was carried out by resellers, now everything is more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase the coveted ticket. You just need to make a couple of clicks with your computer mouse. In times of development of Internet technologies, even such a service as ticket sales is not a problem.

It is very difficult to penetrate this market. The reason for this is the high degree of competition. The problem also lies in finding potential partners. They should be the event organizers themselves. But a serious attitude and determination will help you overcome difficulties, because the efforts will pay off over time. It’s no wonder that the best-selling products in Russia include Internet tickets.

Cosmetics and perfumes

Continuing the topic of sales in the Internet space, we can also talk about popularity cosmetics and perfumes. The boom in them especially grows on the eve of the holidays. Many people prefer purchasing this product, therefore, only because of its low cost. This is basically a conservative psychotype of buyers who, having chosen one brand, remain faithful to it for many years. And of course, don’t forget about the huge savings in time and effort. The success of a business in this area very much depends on the quality of the product and the method of its promotion. In this market, companies of well-known and trusted brands mainly have their stable target audience. Cosmetics and perfumes are what immediately comes to mind when choosing a gift. In the electronic space, about ten percent of users order these products.

Medications

People will always get sick, so the best-selling non-food products in Russia are medicines. This is evidenced only by the huge number of pharmacies that are located literally at every step. When purchasing this product from the pharmaceutical industry, a person relies on trust. And even despite all the harm that tablets, herbs and dietary supplements can cause to the health and functioning of the body, they are in demand and occupy their niche.

If a person is engaged in a business related to pharmaceuticals, then he must be confident in the reliability of suppliers, as well as the quality of the drugs sold.

LEDs

The best-selling product in Russia (2017) is lighting devices powered by diodes. This year, it was these products that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume several times less electricity, while its consumption is such that its service life is much longer than that of conventional lamps. And again, the unstable economic situation played a role, as people try to preserve their funds, trying to save even on small things. The business of selling LEDs is very profitable. However, the attractiveness of this area is also its disadvantage, because competition grows instantly.

Printed publications

Although electronic technologies are now being introduced into all spheres of human activity, e-books have not been able to replace printed publications. A person’s desire for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, the markup on books can be almost fifty percent. Even under this condition, people will buy printed publications. They are among the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even on public transport. But searching for the necessary literature is a very labor-intensive task, so the Internet is very useful in this sense.

Appliances

The ranking of the best-selling products in Russia could not do without this category. She takes her leadership position completely justified. After all, without many goods a person cannot imagine his modern life. Some people prefer simplicity and cheapness and choose online stores. But more often than not, people are afraid of making a mistake and choose well-known resources, so it is quite difficult to break into this market in the electronic space.

Most Russian residents still prefer to purchase equipment in person. After all, in this case, a person can evaluate the quality of the purchased product at least visually, that is, decide on the model and make sure there are no defects. But this does not make the attractiveness of products in this area any less. The most popular are small household appliances, such as irons, blenders, juicers, and meat grinders. Beauty products occupy their niche in this sector. These include razors, hair dryers, epilators, and electric shavers. Its segment has its own equipment for cars - radios and navigators. There is a lot of competition in this business, so make your way with your own project household appliances difficult.

Furniture

The best-selling products in Russia are largely related to home improvement and surrounding a person environment. Therefore, furniture is popular among the population. Even if people do not buy it during the renovation process, they periodically update their home with such elements. If we talk about the Internet space, then the popularity of these products is somewhat lower. Rarely does anyone have the imagination developed enough to imagine and visualize objects in their head. Sometimes it is quite difficult to estimate the dimensions of various objects, especially so that they fit perfectly into the room space. Moreover, a person often relies on his tactile sensations, and since in the course of his life he will constantly have to encounter and touch pieces of furniture, touching should evoke pleasant feelings.

The situation is different when people choose a model in person, but order it via the Internet. But the success of such a project depends on the promotion of the online store. Indeed, sometimes analogues of models from well-known companies are made by underground organizations. However, the fake may not be of very high quality. In any case, both those who want to save money and those who prefer trusted brands make up a huge segment of the furniture market.

Toys

This product is different because it is popular with people at different stages life cycle. They are relevant for both children and older people (although during this period their acquisition is decreasing). In the Internet space, only five percent of Internet users prefer to buy these products. This segment is due to only one reason - a wide assortment selection. The Internet is the place to buy something unusual.

Toys occupy a separate niche self made, which most often become not children's play, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different segments of society and social groups. Therefore, a toy business will pay for itself. After all, it may imply the sale of goods, both cheap and rarer and more elite.

Power tools

This list, which characterizes the best-selling products in Russia, is completed by power tools. They are again continuing the home goods line. The range of consumers for these products is somewhat narrowed, because the main segment of consumers is the male part of the population. However, among them there are those who prefer to save money, and those who want to have a high-quality tool in their arsenal. But since it is not possible for everyone to purchase original equipment from well-known brands, many online stores successfully take advantage of this by selling low-price products. This does not mean that they are of poor quality. Even a Chinese fake can last quite a long time. Among the Russian audience, the popularity of this product is due to the mentality and craving of men for the work process. This explains the popularity of power tools in the country.

Chinese fakes

Although the top most purchased goods in Russia have been completed, I would like to talk about one more group. But these are not goods manufactured using high-tech Chinese brands, but counterfeits produced by underground companies. Their popularity is due to their ridiculous price. No less important point is that the Chinese successfully noticed the psychotype of their client. They successfully manipulate the essence of people through replicas of famous brands. A person, seeing a familiar name, immediately pays attention to it.

But although everyone knows the low quality of these products, this is not always the case. There are things that are done very successfully. This is due to the fact that some organizations locate their enterprises in China due to cheap labor. Local craftsmen adopt technologies and distribute them to others. Of course, their target audience is very wide, since only a small percentage of Russian residents live luxuriously. The majority of the population wants to purchase more and more profitably, while adhering to a harmonious price-quality ratio.