A logo is an element of corporate identity, graphic symbol, which is designed to increase company awareness. It informs clients about the direction of your business. Having assessed the quality and idea of ​​the logo, the consumer may give a premature assessment of your company or group of companies. Therefore, creating a corporate logo is a very responsible task.

1. Basic logo elements

Icon
Choose an icon that matches the specifics of your industry, both thematically and stylistically. Otherwise, you will not appear original to your clients, but may only be misunderstood and lose your audience. Therefore, before creating a company logo, determine for yourself all the features of your work and try to ensure that your company sign hints at them.

Color
Popular colors for logos include red, yellow, blue, orange, green, purple and achromatic colors. We see that the range of colors is large, and the choice may not immediately seem obvious. To do this, we advise you to familiarize yourself with the possible impact on the audience.

Name and slogan
A name or slogan will help you convey the necessary information in a more accessible way. If there is a text element, clients mainly use it to understand what you do and what services you offer. Therefore, it is best to have a title or tagline that speaks clearly and concisely about your work. More detailed information You can find information about choosing a company name.

Font
The text font should harmoniously match the icon (picture) and complement the image of the entire logo. If your logo involves more than one word, use a maximum of 2 combined fonts. Do not get too carried away with decorative fonts, as they are most often unreadable, and this is a minus for the future company logo. You can find a selection of free fonts for the logo.

2. Company logos (examples)

We invite you to familiarize yourself with ready-made creative company logos for inspiration. You can find more logo examples.

3. Ways to create a corporate logo

There are 6 ways to create a logo:

1. Draw it yourself
This is a completely free way to develop a logo, which will take you a total of 10-20 hours. You will be able to fully control the process and make your logo exactly the way you would like. But, if your artistic skills and experience with online editors turns out to be insufficient to create a high-quality logo, then you yourself will give your clients and, especially, competitors a reason for ridicule. You can find a list of mistakes in logo creation that you should avoid.

2. Order from a designer
This method is much more expensive - from $50-100 to $500-1000, and also longer - from 2 days to 1-2 weeks, not counting the time it takes you to find a suitable designer. Of course, most designers have the necessary specialized education, which ensures high-quality results. But, despite the fact that the artist will have a clearly formulated technical specification, you will not be able to constantly control the process of working on the logo, and therefore there are no guarantees that the result will be exactly what you want. You should also be prepared for the fact that the human factor can play an unpleasant trick on you - your freelance designer may get sick, refuse to work, or simply not communicate long time. This creates certain inconveniences. You can find a designer on many sites: https://www.freelancer.com/, https://www.fl.ru/, etc.

3. Order from a design studio
This is the most expensive method, the price ranges from $1000 for little-known studios to $20-50,000 for famous companies. We also advise you to be patient, because creating a logo with the help of a design studio can take from 1-2 weeks to 1-2 months. You must formulate technical specifications, just as in the case of working with a freelance designer, but here you can be confident in the quality of the design studio’s work and in the high organization of the entire process.

4. Conduct an auction-tender
The price for this method of logo development varies, but in general it costs somewhere between $100-200. You can get the finished result in 2-4 days, although there is no such deadline. You need to register on one of the crowdsourcing sites, for example, DesignCrowd (costs from $240 for a unique logo) or 99designs ($99, but the logos are not unique) and, having created a clear technical specification, indicate the price and wait for the designers to complete this task. You will pay one or more winners whose work you like, but even if there are none, you are still obligated to pay the best one.

5. Use an online editor
Using online editors, you will spend about $20-50 and create a logo in about 0.5-3 hours. Online editors are online versions of Photoshop that specialize in creating logos. You can access any icons, fonts and colors from the database, but you cannot make changes to them. In addition, without certain designer and Photoshop skills, the result may not justify itself in quality. Luckily, you won't have to pay upfront, and you won't lose anything if you don't like the company logo.

6. Use the online generator Logaster
Using the Logaster online generator, you can create a completely free logo with a small extension (for websites and social networks), as well as logo big size in raster and vector from $9.99 (no prepayment). The entire logo creation process will take you 1-20 minutes. This method of creating a logo does not require any design skills or experience with Photoshop. You just need to enter the name of the company in a certain column and determine the type of your activity. The generator itself will select many relevant images to choose from. If you want to edit the option you like, you can use the designer’s “tips” regarding the size and location of the icon relative to the font and selection color range. If you don’t want to rush into purchasing a logo, you can always return to it later, after saving it first. In addition, on the site you can create all the elements of your corporate identity at once using this logo.

4. Development of a company logo with Logaster

To start creating a logo, go to the website and click the “Create Logo” button. The service offers its clients to create a logo in just 4 steps.
Step 1.
At the first step of creating a logo, you need to enter the name or slogan of your company and determine the scope of your activity by filling out the first and second fields, respectively. Then click the “Next” button.

Step 2.
At the second step of creating a logo, the service will offer you many relevant icons that correspond to your name and the specifics of your industry and click “Next”.
If, after looking through a sufficient number of options, you did not find anything that you would like, refine your request with a keyword by entering it in the “Icon Search” field and start browsing new selection. To proceed to the next step, click “Next”.

Step 3.
At the third step of creating a logo, it is absolutely ready for download. But if you don't like the placement or color of the logo elements, click "Edit Logo" and change it as you wish, and then click "Next".

Step 4.
At the fourth step of creating a logo, you can already download it or put it aside, think about everything carefully and return to editing or downloading after some time. In this case, be sure to create an account so that your logo does not get lost.
On the same page, the service invites you to familiarize yourself with the options for using the logo and see how it will look on elements of branded products (identity).

There is no need to put off creating a logo, especially since it is so easy with the Logaster online service. We hope you will use our tips and your logo will bring you the desired result.

Typical situation: the product is excellent, but there are problems with branding: there is no designer on staff and no budget to order a design. What to do?

This article is about how to create a logo online. We will present several designers, your task is to choose the right one.

Note. This is an option for low-budget startups where time is of the essence and every penny counts.

Principles of logo creation

  • 95% of them use 1 or 2 colors.
  • 41% of brands use a stylized initial letter as a logo.
  • 93% of logos are easy to recognize at reduced sizes.

Statistics are good, but what are the practical conclusions from this?

  • When starting out, use two colors, black and white. Focus on a shape that will provide recognition and the logo will look good in any case. Color is an additional dimension secondary to form and composition.
  • Come up with a key idea for your startup and express it in a simple sign. You can combine a pictogram and one letter of the brand name.
  • If something is lost when reducing the logo, simplify it. A good pictogram is easy to read on a small piece of paper.

Design requirements:

  • Simplicity. The simpler the better. This is key to effectiveness because a simple logo usually meets the other requirements.
  • Relevance - the logo is relevant to the business it symbolizes.
  • Traditionality. Don't chase ephemeral trends. Focus on the classic approach. Such logos never become obsolete.
  • Recognition - a brand name is associated with your product, and only with it.
  • Memorability. Otherwise, the logo does not fulfill its purpose.
  • Minimalism. Don't overload the design with additional meanings.

To get started, study the logos of industry leaders to understand where to start and what you want to get as a result.

And now that the theory is in order, let’s get to work! To choose the right tool, let’s look at the path to creating a logo using the example of the virtual startup “Horns and Hooves.”

Let's say he buys horns and hooves from the rural population, and then sells them as material for creative works hipster craftsmen. Unique selling proposition - instant order delivery.

Visual embodiment - a running bull. This image contains horns, hooves, strength, and movement. What else is needed for a good start?

Shopify

In general, Shopify is an e-commerce platform, but it also contains a simple builder. There are few options: enter the company name, select an icon, font typeface, color, position of the icon relative to the inscription.

The first tragic minus: there are 13 fonts in the set, and only three of them are Cyrillic.

Icons are no better: there are several dozen of them, and there is no way to upload your own. You can choose the size of the icon from the three offered, but as you can see from the screenshot, you cannot change the size of the letters.

And yes: nothing resembling a bull or cow could be found. We stylize it with a “victory!” gesture, in which two fingers up will indicate horns.

The service clearly does not qualify as a full-fledged logo designer. Very limited opportunities, it is impossible to upload your own icon, a limited number of fonts (they could at least integrate free GoogleFonts), no editing capabilities and finer settings.

Spaces

There are practically no differences from Shopify. Even the icons in the set are the same, although there are more of them.

There are also few options in the service. Enter the brand name. Choose a font. A suitable icon. A frame. The logo is ready, you can download it.

Plus: the included fonts are different, including several Windows system fonts (Times New Roman, Tahoma, Verdana). However, with such a set it is impossible to create an interesting logo.

Ucraft

A tool for those who do not have a trademark, but urgently need it.

Unlike the previous ones, Ucraft is a full-fledged designer.

Here are its advantages:

  • The number of icons is greater than in Shopify and Spaces. By default, a modest set is displayed, use the “Search” window. The request “Bull” produces several dozen icons.
  • You can change the font size, style (bold, italic, etc.), but not the distance between letters.
  • In addition to frames, there are “shapes” (geometric primitives), among which there is an ordinary line that can be stretched as desired.

Minus: there are also few fonts.

The editor is simple, you don’t need to spend a lot of time understanding it. You are unlikely to create a unique logo, but the service still copes with the task.

Graphic Springs

One of the powerful tools in our review. The amount of customization is huge. In terms of capabilities, the online service differs little from image editors on a computer.

All that remains is to adjust the sizes, colors, and choose the appropriate font typeface. Fonts are downloaded from GoogleFonts, so there are plenty to choose from.

You can hire an expert from the support service to create a completely custom logo for you if you are not satisfied with the results of the work in the designer.

Canva

Registration is required to work, but you can also log in through Facebook or Google. You will be asked how you plan to use Canva. Choose “For yourself”, it’s a free plan.

The interface is Russified.

By default, it offers ready-made free layouts. There are many of them, and they are well made. Classic-looking logos predominate, but there are also so-called “hipster” ones.

Choose a layout and, if necessary, customize it: replace the icon, inscription, colors. You can use your own fonts, but this is a paid option.

A huge selection of clipart and pictograms, but there are paid ones. Their price is much lower than the cost of clipart in the same Shutterstock. And if you choose the right icon, it will only cost you $1.

Full-fledged editor: you can fix almost everything.

Finished designs are automatically saved in account user, you can return to them at any time.

Two tariffs (and a third, corporate, is expected). The basic plan is free, but has a number of restrictions. For work - $12.5 per month.

Logoshi

A non-standard creative designer with his own concept. If you want your logo to look unique yet professional, this is your choice.

Simple editor. Enter a name, slogan, select a capital letter for the logo, color - and the service will generate a pack of logos for you.

Big plus: Logoshi is the only designer that offers a logo in the form of a stylized initial letter.

Big minus: the initial letter is non-Cyrillic. Otherwise, the designer produces empty sketches.

Choose the one you like - and you can move on to fine-tuning and edits. Here you will be offered a full-fledged editor where you can change almost everything.

Designimo

The editor works according to the same scheme: select the company’s field of activity (or the object that you want to see on the logo), enter the company name and, optionally, a slogan.

The service offers many template options, and it is possible that you will have to scroll through for a long time. There is no sorting by keywords - this is a big minus.

Choose the one that suits you, click on it - and you will be taken to the customization page. Here you can move elements, select a font (there are few Cyrillic ones, mostly display, decorative ones), etc.

Cons: there are few cliparts, you cannot upload your own. You can only add clipart images and a text field, no additional elements.

Conclusion: the service is suitable for an unpretentious logo.

The service is free, but you will be charged $29.95 for using high-resolution clipart.

Working with this constructor evokes very conflicting feelings.

Minuses. Few ready-made cliparts. There are practically no Cyrillic fonts. There are no text formatting tools.

Pros. You can upload your own files.

It’s not a full-fledged editor, but if you have your own clipart and replace the fonts in another editor, you can try it.

The paid version allows you to use higher resolution files, vector clipart, and technical support. Costs 699 rubles. Is the game worth the candle? You decide.

Logomakr

Inconvenient interface. Toolbars are scattered all over the field with no way to organize them ergonomically - the mouse range is quite large.

A good selection of fonts and clipart from Flaticon, but limited editing options. It resembles a primitive vector editor, where you can move and rotate objects, use fill, and change the font.

The biggest drawback: no alignment, uniform scaling, no grid. Everything has to be done by eye. However, it is good for creating sketches that can be shown as a brief to the designer.

Design Mantic

The service prompts you to enter the company name and type of activity. After this it generates sketches.

Unlike other services, the thumbnails are built automatically using a single template: an icon and the company name below it. There is no point in talking about composition, balance, combination of graphic elements and font (the font is always the same).

In our case, neither a bull nor a cow was found in the sketches, search by keyword also didn't help. The minimally appropriate logo resembles an angry monkey with horns. But there is nothing to do - click on the sketch and get into the editing window.

The interface offers you to change the font, add clipart, rotate and transform elements.

The Russian-language interface allows you to count on the fact that the product is adapted for the Cyrillic alphabet. No matter how it is: there are only a couple of Cyrillic fonts. And in general there are very few fonts.

Click on the “shapes” button and - lo and behold! - in the “Animals” section we find the head of a bull. Remove the horned monkey and insert the bull. Let's move on to the next stage: here they offer options for business cards with the selected logo. Choose the one you like.

Oops! The service suddenly takes us to step 2, and into an empty editor. We go back and click on “No, thanks.” And again a surprise: we are asked to log in or register in order to save the design. You can log in via social networks.

Despite the usability issues, your thumbnail does not disappear after logging in. An offer to purchase a sketch means that you can download it for free.

How do you like the result? Perhaps we'll look for more.

Logaster

Quite an old tool, but good for the job. It's nice that the service is Russian.

Enter your brand name and select your industry. Oh miracle! The clue to the company's name is "Horns and Hooves." This is a good sign)

In the second step, select the appropriate option from ready-made samples. Then you can change the icon, location and size, font of the inscription and edit the text itself. Optionally, you can add a slogan (there is none by default).

Big plus: there are a lot of fonts, all in Cyrillic.

To create a logo of printing quality you will have to pay from $10. Basic service is free.

Instead of a conclusion

Most of the designers work on the principle: choose a workpiece and make changes.

General disadvantages: small number of fonts to work with. Free low-resolution layouts are suitable for a website, but for printed quality you need to pay.

It's another matter if you have experience working in graphic editors. You create a general layout for which you are offered clipart. The font can be selected later.

And most importantly: with the help of the designer, you create a logo that you are not ashamed to show to clients and business partners. The quality of such work is in no way inferior to the offers of designers from freelance exchanges for 500 rubles.

Are you going to open own company, but don’t know where you can get a logo for it? Do you want to get a high-quality image that will be easily remembered by your customers and can be safely placed on your website and branded products? And wouldn’t it be nice if you could get the image for free or at a minimal cost?

You can get what you want by using one of the six methods suggested below, each of which has a number of advantages and disadvantages. Actually, a logo of varying degrees of uniqueness can be obtained:
by drawing it yourself;
ordering from a designer;
by ordering it from a design studio;
by holding an auction-tender;
using an online editor;
created using an online generator.
Let us consider the essence and feasibility of each of these methods in more detail.

1. We draw ourselves

Advantages:
full control over the process;
free.

Flaws:
at a minimum, you need to be able to draw;
Knowledge and ability to use modern graphic editors is highly desirable;
As practice shows, too often the result obtained becomes the object of jokes from friends, colleagues and clients for a long time.

Time spent: 10-20 hours.
Cost: $0.

2. We order from the designer

The bottom line: first you need to prepare a clear technical specification, in which you will need to list all your wishes. The next stage is to search for a contractor if there are no suitable specialists among your friends.

You can search both on Russian-language resources (Freelance, Free-lance, Golance, Weblancer, Freelansim, Freelancer, and on English-language ones (Behance, Odesk, Elance, Guru). Having chosen a suitable artist, you should agree with him on the timing, and then carry out control over the completion of the task, simultaneously making the necessary adjustments (possibly for an additional fee).

Advantages:
complete freedom to choose designers thanks to a large database of freelance platforms;
many of the designers are professionals with relevant specialized education and impressive work experience;
good quality of the output logo.

Flaws:
significant investment of time and effort in searching and selecting a suitable performer;
the logo may end up not being what you imagined;
long, expensive and tedious, and it is not a fact that the result will meet your expectations;
the most significant drawback, in addition to the financial risk, is the need for constant monitoring of the work, otherwise you risk not getting the finished result at all;
even the most gifted and experienced designer can simply “miss the mark”;
a freelancer may simply get sick or simply not get in touch.

Time spent: from 2 days to 1-2 weeks.
Cost: from $50-100 to $500-1000.

3. We order from a design studio

The bottom line: the same as in the case of a freelance designer, but much nicer and more organized. You choose a design studio, draw up technical specifications yourself or with the help of the manager of this organization, clarify all possible nuances and wait for the result.

You can view the portfolio and information about the most famous and reliable design studios

Advantages:
your order will be handled by talented craftsmen with an impeccable reputation;
you are free to choose any design studio that you like;
it is easier to negotiate, because you will not be doing this directly with the designer, but with the company manager;
more guarantees to get a good result and, most importantly, on time;
very high quality logo output.

Flaws:
very expensive;
long order fulfillment time.

Time spent: from 1-2 weeks to 1-2 months.
Cost: from $1000 for little-known studios to $20-50,000 for famous companies.

4. We hold an auction-tender

The bottom line: by registering on one of the crowdsourcing sites, for example, DesignCrowd (from $240 for a unique logo) or 99designs ($99, but the logos are not unique), you need to create a technical specification and deposit the appropriate amount into the system.

All designers see this specification and, if they wish, implement it. Then it is necessary to select the winner of the tender with the most suitable job, who receives the money (less often, the top three winners), and in return you receive the source code.

Advantages:
there is always a choice from several ready-made options;
you can communicate with the authors and ask them to make changes;
There are no missed deadlines, since there is no deadline in principle.

Flaws:
even if you didn’t like anything at all, you still have to choose at least one winner and pay for his work;
you need to spend time communicating if improvements are suddenly required;
you need to be able to draw up clear and specific terms of reference for the development of a logo, otherwise there is a risk of getting a logo that formally corresponds to your terms of reference, but is absolutely not what you expect.

Time spent: 2-4 days.
Cost: $100-200.

5. Use an online editor

The bottom line: the online editor is a simplified online version of Photoshop adapted for creating logos.

Examples of such services include:
www.logogenerator.com;
www.logosnap.com;
www.flamingtext.com/LogoMaker.
They have a database of icons and fonts. Your task is to choose the right combination of colors, icons and fonts to end up with a nice logo.

Advantages:
conditional free (up to a certain level);
no prepayment;
at first glance - complete freedom of choice and the opportunity to do everything yourself.

Flaws:
it takes good taste and design skills to put together a beautiful combination of colors, images and fonts from the available range;
the quality of the logo also depends on your skills, so in 99% of cases the result is very mediocre;
You cannot make minor edits to images from the service database.

Time spent: 0.5-3 hours.
Cost: $20-50.

6. Create a logo using an online website generator

The bottom line: just enter the name of the company and its type of activity, and the service will provide you with various logos. While viewing the presented options, you can make edits and clarify the task (what images, colors, etc. are needed). You also have the opportunity to edit the logo you like most manually.

Advantages:
you don’t need to combine images yourself to create a logo;
you can first evaluate the original version, make the necessary changes, make sure desired result and only then pay for it, if necessary;
everything happens under your control, quickly (within a couple of minutes) and online;
All options offered to you can be amended at your request;
you can save the logos you like without purchasing them in order to have time to discuss suitable options with colleagues and, if necessary, change certain details;
you can immediately, envelopes, etc.

Flaws:
a designer or design studio has a better chance of creating a unique and original logo for you;
You cannot make minor edits to the images of the service base.

Time spent: 1-20 minutes.
Cost: free for small images (for websites and social networks), from $9.99 for large logos in raster and vector.

What to choose?

So, if we summarize what was described above, then the best option For large organizations If you have an impressive budget, you will order from a design studio - it will take a long time, it will be expensive, but the result will be excellent.

If your budget is limited and you don’t want to risk it, but you want to get results as quickly as possible, this will help you. Free and quick receipt of a large number of logos of good quality, among which you can choose the appropriate one, make the necessary changes and only then pay for its quite affordable cost.

And even if you don’t see a suitable logo, you won’t lose anything, since using the service is absolutely free and doesn’t take much time. But the proposed options can inspire you to an idea that can be used as the basis for creating an original designer logo.

You can view the infographic for this article. Need a logo for your website? Read how to do it!

A logo is what is primarily associated with a brand. It reflects the company's values. The logo is the first acquaintance with the company, so its importance cannot be overestimated.

Who to entrust logo development to? Do I need to hire a professional designer? Is it possible to entrust this to a beginner? Or create a logo yourself? These questions are often asked by new entrepreneurs.

Now there are sites that automatically generate logos. With their help, you can create a logo with your own hands, even without graphic design skills. Many of them are only available in English, but these editors tend to be very simple and intuitive. And that's why everything more people use these resources.

Despite the fact that during trainings we recommend NOT using such sites, we still decided to expand your horizons in the field of logo creation. That's why we collected information about free logo editors and then asked professionals to comment on how these resources work. What can you do with them? What and why is it not worth it? Let's talk!

Logo editors

The free website builder Wix offers you to use its website design editor to create logos. Here you can select any geometric element, shape or line, you can also use a set of clipart. Once the logo base is ready, you can edit its size, color, and effects applied to it. Next, you can add a text part to the logo by choosing a font of your choice.

This service is very easy to use. Supports Russian language. Small logos are available here for free, but you will have to pay for full-size logos.

The interface of this service is also simple and clear. In addition, there are many options for personal settings.

On this service you can create a logo to your taste by choosing images in various categories. There is also the opportunity to order a logo from designers on a paid basis.

  • Tweak

There are many free logo design templates and paid services here.

Another very simple editor for creating stylish logos in just a few clicks.

What do professionals think about these services?

Internet agency “DEV Company”, devcompany.ru

We consider creating a logo on our own without the help of professionals a suitable option for new young companies, individual entrepreneurs who do not have the opportunity to invest in image and corporate style at the start of their business. For such companies, such services can be a good help in creating their first logo. When working with such services, there are many standard solutions for images and forms, and descriptions of the logic of creating a logo can help a person who does not have a design education “tailor” their corporate style. But still, such a logo in the future, as the company develops, will require rebranding and a fresh professional approach. Because you can give standard shapes, colors and solutions, but it is impossible without the inspiration of the artist and the professionalism of the designer to create a real image that your clients and partners will remember, and which can indirectly influence the entire life of the company.

Svetlana Belitskaya, designer, www.svetabelaya.com/

I read the article and immediately went to see how these services for distributing free designer cheese work :) I followed three links and shared my observations.

Logaster and Logo Garden - give out low-resolution jpg for free, the rest is only for money. Zillion Designs seems to allow you to create something, but then it requires you to register, it buries what you have created in the depths and does not release it. I didn’t check further because the trend is clear.

The conclusion is simple: if you can’t hire a designer, don’t make a logo at all. At first, you can completely get by with a publicly available or system (pre-installed on your computer, standard) font. It is better to choose a sans-serif font (Myriad, Verdana, Calibri). In the site template, simply type the name in the font. A standard print layout will be made for you at a stamp manufacturing office, print advertising layouts will be made at a printing house, according to your wishes.

Another option is Adobe's free alternative, the GIMP editor, which partially supports vector graphics. Download, install, draw - all this can be done completely free of charge.

The third option is the exchange. On fl.ru, for example, an ad like “need a logo urgently, budget 100 rubles.” - reality today. And there are those who do the work for this money. So if there is a desire, there will be a performer. Although the quality of the work performed will often not be up to par.

In any case, be prepared that after working with a “lean” logo for some time, you will need to rebrand and redesign. I hope by this time you will have already earned money on it :)

Personal experience of creating a logo

The “Marketing from the Basics” project began with a live magazine, on the basis of which the first year of work took place. The trainings were announced in LiveJournal, and a closed group worked there. There was no website. And there was no logo either. I can’t say that this interfered with the development of the project. On the other hand, a memorable graphic element was needed.

At some point, when we started making banners with announcements of webinars and covers for training recordings, we decided that we needed to somehow visually identify the project. But first, we did it ourselves “on our knees.” It turned out like this:

This red round thing appeared with different signatures: webinar recording, online training, open webinar, etc. And you know, it turned out that it works - it attracts attention and is remembered. That is, we guessed right with the direction of thought.

After that, we found a professional designer and gave him our red round thing with the wish to “make something decent.” The result is what you see now in the site header :)

We also had options with inscriptions about trainings and webinars, but they didn’t really catch on. The logo remains with us. I can't say he's super creative. But it evokes the necessary associations and is well remembered. And this is exactly what is required.

Still decided to use an online designer to develop a logo? Then pay attention to the tips

  1. Use colors that match your services or products and convey their essence. It will be useful to familiarize yourself with color psychology, and then decide on the choice of color scheme.
  2. Test your finished logo on screens with different resolutions. It should look equally good on both the big screen and the small one.
  3. Consider what size you will use the logo. It should look equally good on a business card, on a monitor, or on a large banner.
  4. Chances are your customers won't understand or even recognize you if you change your logo frequently. Try to choose an option that will stay with you for a long time.
  5. The logo should be clear and simple and convey the essence of your business. Do not use a large number of colors, do not use more than two fonts. Users are easily distracted by extraneous things. Learn which fonts go together. Inconsistency of fonts in a logo is one of the common mistakes.
  6. Create several logo design options (at least three), and then choose from them. Consult with other people, weigh the pros and cons, conduct a survey, and then make a decision.
  7. When designing a logo, use transparent background, so that it can be easily inserted anywhere on the page, regardless of its color or structure. For use on the website, it is better to save the image in PNG, JPEG or GIF format. For printing you will need logos in PDF and EPS format.

In the meantime, tell me, do you have a logo? If so, how and where did you order it, or did you make it yourself?

    Yes, I ordered my first logo, which I never used, at the stage of development of the project “to do something good, useful and kind while sitting at home on maternity leave”... Result: 1) money spent, significantly different from 100 rubles, oh which were mentioned in the article as an option for a startup, 2) the logo was not satisfactory, 3) the friendship with the designer went wrong (((
    What's my mistake? I came to the designer, saying that I wanted “this, I don’t know what.” Maybe a more competent person would have sent me “there, I don’t know where,” but this one didn’t, asked a couple of leading questions and drew two versions of nice pictures. And then another one at my request... And I kept telling myself: “That’s not it! I don’t know what should happen!”
    Moral: Before ordering a logo, find out everything about your project. Seriously, knowledge of its USP, target audience, advantages, properties, benefits and much more that Maria teaches at the training about marketing.
    Moreover, just after the training, I attempted to create a second logo. It seemed to me that the project was ready for this, but without a logo there is simply no life!)) It appeared, it’s cool - just a sight for sore eyes! But in fact, the concept has been formed - again, bypassed! It turned out that all the knowledge and information collected about the project must be passed through experience real work: interactions with clients, partners, competitors. Now I’m thinking about the third one... And at the same time, I think that a logo is just an icon, a symbol - it’s important, but with that alone, if the quality of the rest is poor, nothing will work out... So the third one is not yet known when it will appear)))
    Knowledge and experience in your project will allow you not only to fill out the designer’s brief, but also to “see” the picture that will symbolize your project. Well, or at least, it will help to give adequate feedback to a specialist, and not engage in “monkey work” and then sit disappointedly at the “broken trough”.

    Answer

    1. Valentina, we are always glad to hear from you:)

      I think that such confusion with logos occurred because you approached their development more emotionally than rationally. And we got ahead of ourselves a little - we actually started making a logo before the project took shape.
      That's how it happens. It seems: while I don’t have a logo, I’m just a girl, but if I have a logo, I have a business. In fact, everything is not like that :) I’ll tell you a secret (although, of course, it’s no secret to you) - our copywriting agency is still developing a website, but the logo has just appeared. Even though the business works and feeds the team. So that:)

      Answer

Hi all. Vasily Blinov is in touch and today I will tell you how to create a logo online using special services.

When you create your company, blog, website, VK group or YouTube channel, you begin to understand that one of the main and most important stages is the creation of a corporate identity, and its main component - a logo.

It makes the first impression of your business, helps you understand what you do, what area you work in, and what the character and attitude of your company is. It is also designed to differentiate you from your competitors and make your brand recognizable.

Depending on your abilities and capabilities, creating a logo may seem easy and relaxed, or, on the contrary, a difficult and almost impossible task. Therefore, I have prepared an article, after reading which you can understand what kind of logo you need and how to create it yourself.

Basic principles of a proper logo

Before you start creating a logo, you need to understand the main points. The truly effective one will be the one that adheres to the basic principles. It should be:

  1. Simple. A simple design allows the logo to become recognizable. There is no need to oversaturate it with many elements and details. A good logo should be clear without unnecessary words.
  2. Memorable. A simple and concise logo is the most effective and memorable.
  3. Out of time. Think about whether the logo you came up with will be relevant and as effective as it is now in a few years? You don’t create it for one day. Right?
  4. Universal. It should look good in any size, be it a billboard or a business card. Make sure the quality doesn't change when its size changes, doesn't lose recognition, and remains attractive and effective, as in small size, and in the big one.
  5. Relevant to your business. The logo must correspond to your type of activity, because you must admit that a logo that was designed for a children's clothing store using certain colors and fonts will be completely inappropriate for a travel website.

Types of logos

The next step is to choose a type. It can be text, character or a combination.

  • Text consists only of text written in a specific font. It involves many possible variations, styles, shapes, sizes. First of all, it is important that the sign is legible and readable at any size. Therefore, it is worth paying due attention when choosing a font for a text logo.
  • Symbolic literally or abstractly, using images, pictures or icons, convey an idea of ​​​​you. They should not be complex, incomprehensible, difficult to understand, or unclear in a small size. A good symbolic logo is simple and easy to remember.
  • Combined is a combination of an icon and an inscription, by the way, a fairly common type. Most companies choose the latter option to create.

Color spectrum

The color palette should be harmonious, thoughtful and reflect the mood of your website and business. Colors evoke certain emotions, so it is important to understand the meanings of each color and choose one that fully reflects your ideas. A few points to pay attention to:

  1. Loud, bold colors like red, for example, are meant to attract attention.
  2. More muted tones, such as green, blue, brown, evoke a feeling of stability, reliability, and trust.
  3. Black color is associated with seriousness and luxury.
  4. Pink - with femininity and tenderness.
  5. Yellow and orange evoke feelings of joy, energy, and happiness.

Once you have decided which color suits your type of activity most and also reflects your personality, you should follow some rules, namely:

  1. It is recommended to combine a maximum of two or three colors, since such a logo is easier to remember.
  2. The color scheme should symbolize the area in which you work and create the mood that you want to convey to your clients or readers, express the essence and values ​​of your business.
  3. Don't forget to check how it looks on a white and black background, as well as in black and white. Who knows, maybe such a logo will be useful to you in the future.

Font

Don't forget the importance of choosing a font for your brand. It often reflects the nature of your project and business. The main things to consider when choosing a font:

  1. Choose the simplest fonts possible. A person must understand and be able to read your title, even if it is in a very small size.
  2. Don't forget what industry you work in. The font should embody your corporate style and fit the type of work you do. For example, a bank logo needs a font that will emphasize qualities such as reliability and stability.
  3. Combine no more than two fonts. They should be harmonious and look good together.
  4. Choose one that will live outside of time and does not depend on today's trends.

How to make a logo online

There are many ways to make a logo. You can use Photoshop or another program, you can order it from a designer if you can’t do it yourself, and you can make it in a special service.

Therefore, today we will talk about how to create a logo using online services. The main advantage of this method is that the creation process is easy, fast and does not require special skills.

Let's look at the creation process step by step using an example Logaster— a logo generator and service for creating corporate identity elements online. It is in Russian, so the whole process is very simple and does not cause any difficulties.

Step 1. First, let's go to the website www.logaster.ru and click “Create a logo for free”.

Step 3. The next step is to directly select the logo that you like and is most suitable from the several options generated for you. I like the green round one better.

Step 4. It can be edited: change the arrangement of elements, icon, font, colors, and also add a slogan.

Step 5. Next, you can see how your logo will look in different color variations, and how it will look on corporate identity elements - letterheads, business cards, envelopes, etc. After that, click the “Save” button.

Step 6. To receive the finished image, you need to register. In a small size, which is quite suitable for a website or blog, you can download it for free.

And in high definition – from $9.99. In addition, you can always go back and edit, even after payment.

conclusions

Creating a logo online is a very simple process. If you want it quickly and easily and are on a budget, then online programs are what you are looking for. Even if you don’t find what you need, you will most likely be inspired by new ideas and opportunities, because using the online service is absolutely free.

A logo is a visual and emotional connection between your business and your audience. How it looks and what it intends to convey is very important, because it also shows your professionalism and how you will work for your client or reader.

That's all I have. If you still have any questions, be sure to ask them in the comments.

I wish you all good luck and see you in the next articles.