Cars have ceased to be a luxury for many people, since they are an indispensable element for free and easy movement. Therefore, all types of business related to vehicles are considered profitable, profitable and promising. This leads to many aspiring entrepreneurs thinking about how to open an auto parts store from scratch. It is important to understand the proper composition of the assortment, methods of attracting customers, as well as other nuances. A competent business plan for an auto parts store will allow you to determine all the sequential steps for organizing a business.

General description of the project

Goals and objectives

The purpose of opening a store is to make a profit and provide the optimal assortment to potential customers. To achieve this, numerous tasks are performed:

• the optimal place to start trading is located;
• current and in-demand auto parts from different manufacturers are purchased at different kinds Vehicle;
• Buyers are attracted in all possible ways.

Important! Consistent implementation of all stages of a competent business plan ensures the achievement of all business objectives.

Possible store formats

Retail outlets selling spare parts for cars can be presented in several formats:

Store form	Its features
Ordinary	Consists in creating a standard point of sale in a high traffic area. It creates an optimal assortment of products intended for different brands of cars. It is recommended to offer both original and non-original spare parts.
With service	Opening such an establishment will require significant initial investment. A store opens next to which a car repair service is organized. In this case, each visitor can repair the vehicle by purchasing spare parts for these purposes in the store.
Online store	Online trading is becoming increasingly popular and relevant, as online stores offer their customers a wide and rich range of products at affordable prices. You don’t have to spend a lot of money to open such an establishment, and you also don’t need to pay salaries to sellers, caretakers, drivers and many other employees.

The choice of work format depends on the financial capabilities and wishes of the entrepreneur himself. Most often, a standard store is chosen.

Possible franchises

If an entrepreneur does not have the necessary knowledge to open a business on his own, then he can take advantage of the offers of other large and well-known companies that sell franchises. In this case, all information on the phased opening of a business will be received.

The most interesting franchises in the field of auto parts trade are:

• • Avtozum – specializes in the sale of curtains for cars;

• Khorda – sale of new spare parts for cars via the Internet;
• AutoDukan – sale of new spare parts, as well as parts from car dismantling.

Important! There are many other franchises, each of which has its own characteristics, so before purchasing it is important to evaluate the profitability of the purchase.

Industry Analysis

Competitor analysis

Every city has many stores specializing in the sale of auto parts, so it is important to evaluate all competitors to determine their pros and cons. This encourages the opening of a store that takes into account the shortcomings of similar outlets.

An important aspect of successful trading is not only the quality of the goods offered, but also pleasant and competent service.

Opening any business involves various risks. When creating a store selling auto parts, the following risks are taken into account:

• complexity of commodity accounting due to a significant assortment;
• frequent deception on the part of employees;
• a large number of defective parts returned by dissatisfied customers;
• selection of unreliable suppliers;
• high competition and difficulty entering the market;
• the need to create a significant assortment from the first days of work, which leads to the need to invest a significant amount of money in the business.

Important! If you take these risks into account, and also act in the interests of potential buyers, then there is a high probability of firmly occupying a certain niche in the market.

Marketing plan

For the effective operation of any retail outlet, constant sales are necessary, for which the store is obliged to carry out various measures to stimulate it and attract customers. The most effective for an auto parts store is:

Equipment

To trade auto parts you will need:

Important! Some suppliers offer free commercial equipment that only carries their products, which will allow you to significantly save on the initial investment in starting a business.

Suppliers

Large auto parts stores always cooperate with several suppliers at once, but it is advisable to establish contacts directly with manufacturers, and not with intermediaries, since in this case the minimum purchase price will be obtained.

Finding suppliers is quite easy using the Internet, and some companies may offer to become their representatives, which will allow you to get the minimum purchase price for their goods throughout the region.

Organizational plan

It is important to choose professional and experienced workers wisely. For official work, a business is registered, after which a schedule for opening the store is determined.

Required Personnel

The results of the organization's activities directly depend on the store employees. At the first stages of work, an entrepreneur can independently act as a seller, but over time he will have to hire workers. They should be:

• qualified;
• experienced;
• polite and friendly;
• neat and attractive.

In this case, numerous customers will be happy to return to the store for repeat purchases.

Business registration

The most common choice for opening a store selling auto parts is organizational form- IP. Registration of an individual entrepreneur does not take much time and requires minimal documents.

UTII is chosen as the taxation system, and in this case the tax depends entirely on the size of the store and also does not change over time. It is important to submit an application for UTII immediately with the registration of an individual entrepreneur. You can find out what taxes an individual entrepreneur pays.

Opening schedule

You can open an auto parts store in a short period of time, during which the main stages of the process are implemented:

• market analysis – 1 week;
• business registration – 2 weeks;
• selection of premises – 1 week;
• carrying out repair work- 2 weeks;
• selection of suppliers – 1 week;
• purchase of equipment for trade – 1 week;
• assortment formation – 2 weeks;
• selection of employees – 1 week;
• store advertising – 2 weeks.

In three months, you will have a full-fledged store with a staff, a wide and deep assortment and an effective marketing program.

To open an auto parts store you will need 2 million 247 thousand rubles:

• business registration – 2,000;
• renovation of the premises - 45,000;
• advertising expenses – 80,000;
• purchase of commercial equipment – ​​120,000;
• compilation of assortment – ​​2 million rubles.

Monthly expenses amount to 913 thousand rubles:

• premises rental – 30,000;
• wage employees – 55,000;
• taxes – 15,000;
• utility costs - 8,000;
• advertising – 5,000;
• renewal of assortment – ​​800,000.

Most often, monthly revenue is 1 million 100 thousand rubles. Net profit is approximately 180 thousand rubles. The investment pays off within one year of operation.

Thus, any business related to cars is considered profitable and promising. Competently open store auto parts will bring its owner a high and constant income. As it develops, additional services may be offered.

One of the options for a business selling auto parts:

This material can serve as a sample for writing a business plan for an auto parts store when obtaining a loan from a bank, for attracting a financial partner, obtaining state support and simply to justify the feasibility of investing money in your business.

Project Description

We present to your attention a sample business plan for an auto parts store opened in a city with a population of 120 thousand people.

Despite high competition, the sale of auto parts is a profitable line of business, since this market in Russia shows annual growth of 20%. Opening a store with a large assortment of goods for both domestic and foreign cars in our city will be beneficial from both an economic and social point of view.

Socio-economic indicators of project implementation (for state support)

1. Registration of a new small business entity;
2. Creation of 3 new jobs;
3. Receipt to the city budget N up to 80 thousand rubles per year.

Economic indicators of the project implementation, according to business plan calculations:

1. Profit - more than 1 million rubles per year;
2. According to preliminary calculations, the payback period for the project is about 2 years;
3. Profitability - 25%.

It is planned to spend 400 thousand rubles on opening a business. own funds and attract 1,700 thousand credit funds from one of the city banks:

Which tax system to choose

The organizational and legal form will be individual entrepreneurship. The choice of this OPF was due to the inexpensive and simplified procedure for registering activities. As tax systems A patent system will be applied, and the cost of a patent for an auto parts store for a year will be 36 thousand rubles.

IN this moment Practical activities to implement the project have begun:

1. Produced business registration, OKVED code 50.30.2 - Retail trade of automobile parts, assemblies and accessories;
2. A preliminary lease agreement was concluded for premises to locate a retail outlet on the street. Lenin building 101 with a retail area of ​​40 m2 and a warehouse at the same address with an area of ​​15 m2. The rental price for 55m2 will be 30,000 rubles per month. The premises do not need renovation;
3. The search for wholesale suppliers of auto parts and Supplies on favorable terms.

Description of products and services

The assortment of the outlet will include spare and consumable parts for cars of both foreign and domestic production. In addition to the goods presented on the display cases and shelves, the store will also work on orders from the catalogue. In general, the supply department will work according to the principle: the most popular items should always be in stock. These products include:

• Engine oil;
• Wheel disks;
• Tires;
• Filters (oil, air, fuel);
• Light bulbs;
• Candles;
• Wipers;
• Oil seals;
• Hardware, washers, screws, caps;
• Clamps, pipes;
• Alternator and timing belts;
• Tools;
• BB wires;
• Auto chemical goods;
• Gaskets;
• Grenades;
• Steering tips;
• Silencers;
• Bearings;
• First aid kits and pumps;
• and so on.

In this case, the customer will be offered spare parts from different manufacturers at distinctive prices, for example, “original” or “non-original” spare parts.

The price level will be slightly below the average price level for spare parts in retail outlets in our city. And thanks to a well-thought-out logistics system, orders will be delivered in the shortest possible time.

Marketing plan

First, let's determine the market capacity. According to statistics, in Russia there are about 270 cars per 1000 residents, that is, every fifth person has their own car. Our city is home to 120 thousand residents, respectively, they account for about 20 thousand cars.

The most popular car brands include: Lada, Chevrolet and KIA.

Of the total volume of the auto parts market, 52% of sales come from domestic cars and 48% from foreign cars.

The ratio of purchased components for domestic cars and foreign cars:

On average, each car owner spends about 15 thousand rubles on maintaining his car (without gasoline and insurance). These are mainly costs for engine oil, tires, filters, and spare parts.

It follows that the capacity of the auto parts market in our city is: 20 thousand (cars) * 15 thousand rubles (car expenses) = 300 million rubles per year.

It should be noted that the demand for spare parts will only grow in the near future, as the number of car owners and, accordingly, the number of cars increases. According to statistics, the growth rate of this market is about 20% per year.

Competitors. According to the research, there are about 30 retail outlets in the city that sell a similar group of goods, 10 of which are large service stations that have their own retail departments (We recommend reading: “Service station business plan.”

In close proximity to our outlet there are:

1. Service station with its own sales department. They mainly sell on pre-orders;
2. Motor oil center. The main range is oils, filters and other consumables;
3. Retail outlet of 5m2 in a small shopping center. They sell only by catalog with delivery within a week.

Let's conduct a comparative analysis of strong and weaknesses our competitors:

Competitors	Characteristic		conclusions
	Strengths	Weaknesses
ONE HUNDRED	Car owners who use the services of a service station order spare parts from their store	Low range of spare parts and consumables from the warehouse, mostly all goods are made to order. Delivery of the order takes more than a week. Relatively high prices	You can compete with lower prices, a wider range and faster delivery of spare parts
Motor Oil Center	Large range of motor oils at low prices	Due to the specific specialization in motor oil, there are no other types of consumables and spare parts	You can compete through a wider range and faster delivery of spare parts
Retail outlet in a shopping center	Low prices, fast order delivery	There is almost no product in stock; they sell only by catalog	You can compete due to a wider range of goods in stock

Advertising and marketing activities

1. Advertising in the media, development of a business card website for our store;
2. Advertising on billboards, distributing flyers and business cards;
3. Discount for regular customers, promotions (free oil change);

The level of trade markup on goods will average 40-50%. The sales season is in spring and autumn.

The planned sales volume in monetary terms (revenue) is as follows: The monthly dynamics of revenue is presented in the form of a graph: To achieve the break-even point of sales, it is necessary to sell goods worth 315,000 rubles per month.

Production plan

We will work only with large wholesale organizations that have been working in the wholesale supply of auto parts market for more than one year and have proven themselves only from the best side. These are companies such as Part-Com, Pasker, the Auto-Alliance group of companies, etc. Delivery of goods to the store will be carried out by transport companies. Planned staffing table our organization:Staff will be subject to increased requirements, in respect of:

1. Good knowledge of vehicle structure and spare parts;
2. Ability to communicate with clients;
3. Experience in sales (preferred).

Calendar plan

The list of activities to start the project and their cost can be presented in the form of a calendar plan: To launch the project, you will need 30 days and 2.1 million rubles of starting investments.

How much money do you need to open an auto parts store?

To open a retail outlet, an investment of 2.1 million rubles will be required. Of these, own funds amount to 400 thousand rubles and 1,700 thousand rubles are planned to be raised in the form of a bank loan.

Financial plan

The main expense item for an entrepreneur will be material costs, that is, the purchase of goods for the purpose of subsequent resale. A rather large expense for an entrepreneur, in addition to wages, will be the payment of insurance contributions to the Pension Fund and the Social Insurance Fund: 36 thousand rubles per year for individual entrepreneurs and 30% monthly of employees’ wages. Full list all costs, as well as the calculation of gross and net profit are presented in the table - forecast of store income and expenses:

How much can you earn by opening an auto parts store?

Net profit based on annual sales results will be slightly more than 1 million rubles. The profitability of an auto parts store, according to business plan calculations, is 25.7%. This figure is higher than any bank deposit. This suggests that the investment in the business will be fully justified. Return on investment should be expected in no earlier than 24 months.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Where to start a business

Starting any business requires careful preparation, thoughtful actions and a well-developed business plan. The auto parts store is no exception to general rule. This business is primarily for men. But even if you have a good driving record or have previously worked in a car repair service, it’s still worth learning. After all, trading is a new business and requires different skills. First, you need to decide what exactly you will sell: spare parts for foreign or domestic cars, or just covers, mats, etc.

It is also worth paying attention to your competitors: what is being sold in your area, at what price, what is in more demand? Competition in this niche is quite high, so you need to think carefully about your business plan and how you can attract a buyer. An auto parts business can be successfully combined with another car-related business, such as a car wash. Or invest in the car this way, which will bring significant profits in 2-3 years.

The business of selling auto parts has a high profitability of up to 25% and a payback period for the initial investment within 1 year. Every year there is an increase in the number of cars in Russia and the CIS by 10-15%, and the auto parts market is growing accordingly. First of all, the number of foreign cars is increasing. The number of sales of parts through online stores is also growing. In this article we will analyze how to open an auto parts store from scratch and minimal investment and give an example of a business plan with calculations.

Analysis of the auto parts market in the Russian Federation and the CIS

The secondary and primary markets for auto parts are divided. The primary market is the sale of parts for the direct production of the car, the secondary market is the sale of parts through services and stores.

In Russia, according to the analytical agency AUTOSTAT, the share of the primary market is 24%, the secondary market is 76%. Auto parts for domestic cars lead the secondary market. Thus, spare parts for domestic cars account for 58%, and for foreign cars 42%.

One of the factors increasing competition in this market is the unification of parts, when the same elements are used for different brands. There are mergers and acquisitions of small companies by larger ones. One of the negative market trends is the increase in the number of counterfeit parts (from 30 to 50%). In addition, there is a large share of gray imports of original parts.

According to the marketing agency DISCOVERY Research Group, the share of buyers (aged 20-50 years) of auto parts through online stores is 15%, while in the UK it is 70%. The annual growth rate of auto parts sales via the Internet is ~25%. This makes the development of Internet commerce promising for the Russian Federation and the CIS. The figure below shows the top 10 global manufacturers of auto components.

According to PwC analysis

Advantages and disadvantages of an auto parts business

Let's look at the main advantages and disadvantages of a store selling auto parts.

Advantages	Flaws
A large number of potential customers, stable growth of cars (foreign cars) in big cities: Moscow, St. Petersburg, Yekaterinburg, Kazan, Novosibirsk	Complex warehouse and commodity accounting of a large number of small parts. Additional costs for storage facilities
High profit margins on auto parts ensure high profitability	A high percentage of defective parts can lead to high costs and a decrease in the store’s reputation
Minimum initial investment	A large number of large stores

How to open an auto parts store: business plan

Form of doing business

Taxation of an auto parts store

When an entrepreneur switches to special taxation regimes, all other types of taxes are not paid. To switch to preferential tax regimes, the annual income of an individual entrepreneur must not exceed 60 million rubles.

Retail sale of auto parts is one of the types of activities that are subject to UTII (unified tax on imputed income). It should be noted that an individual entrepreneur is required to switch to UTII if a law on the use of UTII has been adopted in the region. The tax period is a quarter. The declaration is submitted by the owner quarterly before the 20th day after the end of the quarter, and is paid by the 25th. Tax rate- 15%. If there are more than 50 employees, then it is necessary to report via the Internet. It should also be noted that if the activity of an entrepreneur also involves a type of activity using the simplified tax system, then he must keep separate records! In case of further expansion of activities and increase in sales volume, you will need to become a VAT payer. The reporting form will be - 3 personal income tax.

Stages of opening a store

First of all, you need:

• search for contacts of suppliers of the required brand;
• purchase or rent premises;
• register as a private entrepreneur;
• hire workers.

Before opening an auto parts store, it is important to familiarize yourself with some legal issues. Register as entity not necessary.

Choosing a location and premises for a store

Choosing a location is a key aspect of success in this business.. Let's consider the main aspects of choosing a location and premises:

Selection of suppliers

Typically, auto stores enter into contracts with two or three large suppliers, mainly official representatives. The necessary information for finding dealers is available on the Internet. You should read all reviews regarding a specific supplier. In case of frequent complaints about defects or low-quality products from a particular supplier, it is better to look for another. Poor quality products will ruin the reputation of your store.

After selecting your main suppliers, you should decide on specific products that will allow you to differentiate yourself from your competitors. These can be original high quality accessories or rare oil. Usually the highest markup is on accessories, so this item is worthy of attention. It is important to expand the range of auto parts as much as possible to attract more buyers.

Some suppliers deliver goods free of charge when ordering over a certain amount. This is an important additional bonus for you at first, because transportation costs add 2-5% to the cost of the goods. Agree on the possibility of returning defective products, because defects occur even from trusted manufacturers.

Recruitment

You need to prepare to be in the store every day for the first time, playing the roles of purchasing manager and salesperson. Supervision and training of new personnel to the standards of your business is necessary. Often, a buyer coming to a store with a spare part does not know its purpose or name. The seller must learn to quickly navigate and select either an analogue or the same spare part. Therefore, the staff must be experienced and have a great desire to work.

With gaining experience sales staff capable of resorting to various tricks, such as selling bypassing the cash register using the “left” product. You need to prevent this immediately and decisively. A surveillance camera to monitor trading areas can help here, as well as encouraging workers with decent wages, depending on the revenue received by the store. Create comfortable working conditions to make it more profitable to work honestly. In case of repeated theft, it is better to fire one or two guilty employees.

Calculation of costs for a store with an area of ​​50 m²

Before, how to open an auto parts store area of ​​50 m², you need to consider the following costs:

1. Documents when applying for legal assistance - 4,000-10,000 rubles. There is no need to save on this, take care of your health and time.
2. Retail equipment - per 1 m² of total area, including warehouse - 1000 rubles. In our case, no less than 50,000 rubles. Savings of 20-30% are possible when using used furniture (for example, for a warehouse that is inaccessible to the visitor's eye).
3. The initial purchase of goods is no less than 2,000,000 rubles.
4. Repair of the premises - about 50,000 rubles.
5. Advertising upon opening (flyers, billboards) - 50,000 rubles.
6. Signboard - 50,000 rubles.

Total 2210000 rubles. This is the required starting amount to open a store.

We will calculate the required amount of expenses to support the operation of the business, regardless of profit:

1. Salary of employees (4 people) - 80,000 rubles. The amount depends on the region and is taken conditionally.
2. Rent of premises - no less than 50,000 rubles. If the premises are in Moscow or in the center of a metropolis, then the amount will increase significantly.
3. Taxes - 10,000 rubles.
4. Utility costs - 20,000 rubles.

Total - 160,000 rubles per month.

Income calculation

The markup on accessories is up to 100%, and on expensive spare parts - from 30%, the average markup is 50%. Having goods worth 2,000,000 rubles in a store with an area of ​​50 m² in a busy place, you can earn more than 1,000,000 rubles.

Let's calculate the income of an auto parts store:

• Revenue - 1,000,000 rubles;
• Cost - 660,000 rubles;
• Monthly expenses - 160,000 rubles;
• Net profit - 180,000 rubles/month.

So, business profitability is 18% ( net profit/revenue).

We calculate the payback period for long-term investments: divide 2,210,000 rubles by 180,000 rubles, we get a little more than 12 months.

Because of low threshold entry into business and its high profitability, the auto parts market is characterized by very tough competition. Therefore, it is important to choose your own specialized niche, in which you will need to distinguish yourself with high quality service. Examples of such niches:

• right-hand drive Japanese cars (rare parts, can be brought to order);
• foreign and domestic trucks (heavy wear and tear due to commercial use);
• domestic passenger cars (often break down).

The most popular products, regardless of niche:

• engines;
• bumpers;
• side doors;
• brake lights;
• headlights;
• side mirrors;
• hubs;
• racks;
• pendants.

To simplify the work of a sales manager, you can use special programs. The manager will have access to information from a single source. The saving of his working time will be 30-50 hours per month. The payback period for such a program is 1-2 months. One of the good options for such a program is “Auto Business Assistant”.

For the motorist the most valuable qualities the seller has the competence and ability to help in selecting the necessary part and adequately assess its quality. The customer will become more loyal if it is possible to return a defective part. When selling, it is important to give it a guarantee, which is provided by law. It is important to create in the client the feeling that he has acquired the best best price, and if something happens, the money will be returned to him.

Not the best option is to lure people with penny discounts or low prices. This will alienate those customers who believe that good things don’t come cheap. In addition, your credibility, which accumulates over the years, may suffer.

So, having assessed all the risks and expenses, you can begin your interesting, but difficult business for trade in auto parts. Income will gradually increase over the years if everything is done correctly.

Introduction

Dear Colleagues!

Some objective information

Over the past few years, the volume of the online trading market in Russia has shown an annual increase of 20% to 30%, depending on the economic situation in a given period, and in 2015 exceeded the mark of 600 billion rubles. According to forecasts of various experts, in Russia in the near future, namely 5-7 years, the growth of the online trading market will remain at 30%.
The share of sales of auto parts via the Internet is 10% of the total, with an annual average increase of 30% and is in fourth place in general structure Internet trading market.

Among other things, this increase is due to the increasing reluctance of buyers to spend personal time searching for the necessary spare parts by visiting regular retail “brick and mortar” stores, which is relevant not only for large cities with a million population, but also for medium-sized cities.

Considering the above, it becomes obvious that the future belongs to online trading and organizing your own business selling auto parts through an online store looks more than promising.

Where to begin

We decide: we are developing a project for opening a small regional online store selling auto parts with a planned monthly turnover of five hundred thousand to 1 million rubles. At the very beginning, it is necessary to break the entire business project into components, try to describe them in detail, determine the costs, and at the end, calculate the entire economics of this project. To make the calculations realistic, in this example we will focus on the city “N” with a population of 500 thousand people.

We highlight the main components of the project:

1.

2.

3. Organizational and legal form of the enterprise, taxation, accounting.

4. Online store: organization, content, promotion.

5. Location of the point of issue and communication.

6. Store software.

7. Personnel: wages and work schedule.

8. Organization of document flow in the store.

9. Store economics calculator.

1. Selection of main directions for sales development

The main operating principle of many start-up online stores is to supply any spare parts to customers to order. We also suggest following this scheme, however, at the same time, the main emphasis should be on a specific group of goods, brand or make/makes of cars.

Alternatively, you can choose body parts, maintenance parts, batteries and other large parts as your main focus. This is primarily due to the high profitability of these product groups, as well as the fairly voluminous information base prepared in the Zaptrade system, in the form of ready-made specialized catalogs.

These catalogs, if properly configured and optimized for the required search queries, will constantly bring customer traffic from the Internet to your website. How to do this will be described later.

Calculation example

with the same markup of 30%

Profit (not net) is 450 rubles with a markup of 30%.

We make a profit of 90 rubles
with the same markup of 30%

The example shows that with the same markup on different groups of goods, the output is different income, which in the first case is 5 times greater. When starting an online store, you should pay attention to the priority of highly profitable goods. That is, it is necessary to position and configure your future online store, as well as select suppliers based on this principle. In the future, you will be able to expand your assortment with less profitable product groups, but at the very beginning you need to choose the most profitable areas for your business, which will be your “locomotive”.

For example, in the city “N” or in the nearest city, from where you can quickly and cheaply deliver goods to “N”, there is a large dealer in body hardware and batteries with its own regularly replenished warehouse. This means that it is worth considering the option of promoting his product through a future online store, while receiving more income, and without leaving the trade of other products and brands. Having a warehouse in the city of “N” will give you the opportunity to quickly deliver the necessary goods to the client of the future online store.

Thus, the sales development priority list would look like this:

1. Selecting the main directions for sales development.

2. Spare parts suppliers: selection, selection criteria.

3. Other spare parts for foreign cars.

In the future, from the third point it will be possible to develop other product groups, for example “Spare parts for maintenance”

Determine the “locomotive” product groups (taking into account the characteristics of your region) for the progressive development of the future online store and arrange them in order of priority, depending on your region.

2. Spare parts suppliers: selection, selection criteria

The topic of this paragraph flows smoothly from the previous one. In most cities with a population of 500 thousand or more, there are likely to be large or medium-sized wholesale companies selling auto parts. If there are none, you should look in neighboring regional centers. Big list Suppliers by city can be found here:

Taking into account the development directions chosen in the previous paragraph, first of all it is necessary to find a supplier with its own warehouse in your city, which will provide the future online store with fast delivery of “locomotive” goods. The ideal situation would be if there were 2 similar suppliers of spare parts.

In addition to regional suppliers, it is necessary to identify two large federal suppliers, such as Emex, Autodoс, Mikado, etc., who have a well-developed intercity network of representative offices, branches and franchises. The essence of these suppliers is that they will completely fill the remaining niche for the supply of spare parts for other product groups and categories.

Thus, three suppliers will be enough for a startup: 1 regional (2 are possible) and 2 federal. It is important to understand that it is better to purchase spare parts from one supplier per month for fifty thousand rubles, than from ten of them for five thousand rubles: all ten of you will raise the selling price in the future.

Supplier selection criteria

We highlight three criteria for selecting suppliers:

Price Typically, each supplier has its own discount matrix, tied to the volume of product purchases by customers. Your task is to find a supplier who meets new partners halfway and provides the maximum discount for a certain period (from 3 to 6 months) to stimulate development.

Delivery Currently, most suppliers deliver goods to their customers to the address they specify, and this does not affect the cost of the ordered goods. That is, suppliers are welcomed whose delivery of goods to their wholesale client is free.

Return of goods There is such a term - illiquid goods. In our case, this term refers to a spare part that was mistakenly ordered from a supplier by you or your manager, or for some reason was not suitable for your client. Such spare parts are stored in the store, freezing some working capital. Thus, it is very desirable that the contract with the supplier includes a clause for the return of such goods, at least minus any discount. For example, you ordered a spare part from a supplier for 1000 rubles, it did not suit your client and the supplier is ready to take this spare part back from you, but minus a 15% discount. Thus, you will be returned 850 rubles, which can be used to purchase liquid goods and cover losses when returning the goods to the supplier.

If for some reason you are unable to return the frozen spare part back to the supplier, then you can always use the Multiwarehouse service in the Auto Parts Sellers Club Zaptrader.ru. This service It is precisely intended for the sale of illiquid remnants of the auto parts warehouse among the Club members.

Taxation

When choosing a taxation regime, we are guided by the fact that you have an online store with a retail space (a point of ordering and issuing goods), which means we fall under a special tax regime - UTII in any regions of Russia except Moscow. In the capital, only the simplified taxation system (USN) and KSNO are allowed. That is, it is assumed that you have retail trade at the point of delivery using an online store as a showcase of goods.

You should know that there are two permitted taxation systems:

1. KSNO - classic taxation system using 18% VAT (Not suitable for retail trade)

2. STS is a simplified taxation system.

The simplified tax system can be applied in two versions: % of income received or % of the difference between income and expenses, but not less than 1%. (interest rates in different regions may vary, please check with local regulations)

• 6% of the tax base is paid, which is all income received to the entrepreneur’s current account.

This type of taxation is not beneficial for the trade in auto parts, since the percentage of turnover will significantly reduce the profit on the product, and therefore the income of the enterprise.

Example: The turnover for the sale of auto parts for the month amounted to 260,000 rubles with a 30% markup. The tax will be 260,000 * 6% = 15,600 rubles, which will be 26% of the markup itself of 60,000 rubles. That's a lot.

• 15% of the tax base is paid, which is the difference between the income and expenses* of the enterprise, but not less than 1% of turnover.

Thus, with a monthly turnover of 260,000 rubles, the minimum tax will be 2,600 rubles. If we assume that the cost of purchasing goods amounted to 70% of revenue, namely 200,000 rubles, then the taxable difference will be 60,000 rubles. The tax will be 60,000*15% = 9,000 rubles. However, you need to know that the list of expenses that reduce the tax base under the simplified tax system of 15% (income minus expenses) is limited to a certain list.

In our case, the following types of expenses are allowed: costs of renting premises, wages of employees, taxes from the Payroll Fund, expenses for accounting, legal services, office, advertising.

All expenses must be paid and documented.

When organizing a business selling auto parts at retail, you should take into account that real orders through an online store with payment through payment systems connected to your website will, at best, account for 20% of the total turnover. All other payments will be made directly in store in cash or through bank terminals if you set them up. This is primarily due to customer distrust in the newly opened store. There is nothing you can do about it; a reputation as a reliable store can only be earned over time.

Thus, from a monthly turnover of 260,000 rubles from the previous example, the estimated share of non-cash payments will be 20%, namely 52,000 rubles. With an estimated markup of 30%, the cost of purchasing spare parts will be 40,000 rubles, and the margin, accordingly, will be 12,000 rubles.

Tax base calculation:

Costs for purchasing goods: 40,000 rubles

Rent of an online store: 10,000 rubles

Rent of retail space: 10,000 rubles

Internet: 2,000 rubles

Telephony: 1,500 rubles

Even these expenses amount to 63,500 rubles, which exceeds the income from trade by bank transfer 63,500 - 52,000 rubles = 11,500 rubles. This means that the tax under this tax regime will be 52,000 rubles x 1% = 520 rubles.

The use of one or another system is MANDATORY; the choice is made at the time of registration of an individual entrepreneur. Individual entrepreneurs Those who apply the simplified tax system maintain a “Book of Income and Expenses,” which reflects the income and expenses of the entrepreneur. The book is usually kept by the accounting department. However, it is possible that there is no activity falling under the simplified tax system (all payments are made in cash directly in the store), then the individual entrepreneur pays taxes only based on the application of the special UTII regime.

UTII is a special tax regime that is additional to one of the two described above. UTII is registered by submitting a corresponding notification to the Federal Tax Service at the place of business of the store, point of issue, within 5 days from the date of commencement of activity.

The UTII regime is the most profitable of all existing ones, since it depends only on the size of the retail space and the number of employees, if their number does not exceed 100 people. Moreover, there is no need to install cash machine(KKM), but you are required to issue a sales receipt to the buyer upon request. Thus, with a retail area of ​​5-10 m, UTII will be 1000 - 1900 rubles per month.

In this case, when submitting an application to open an individual entrepreneur, you must indicate the taxation regime
STS - (income minus expenses), and when starting trading activities, submit an application to register an additional type of taxation - UTII. That is, your company will combine two taxation regimes: UTII + simplified tax system (income minus expenses). The first mode is suitable for trading for cash directly in a store or point of issue, and the second will come in handy when non-cash payments from clients to the individual entrepreneur’s current account appear through payment systems connected to the online store.

Attention: trade in motor oils is not covered by UTII, as this is an excisable product. Motor oils are sold only in case of operation under the simplified tax system or KSNO.

Rentable area 30m2, sales area size 5 sq.m.

UTII = Basic profitability x Physical indicator x K1 x K2 x 15%

The basic profitability established by the Tax Code of the Russian Federation for 2015-2016 for retail trade is
1,800 rubles per month for 1 unit of physical indicator.
Physical indicator, in this case, sales floor area = 5m 2(actual area is taken)
The inflation coefficient in 2016 is set at K1 = 1,798
Retail trade coefficient in Ulyanovsk K2 = 0,39
(K2 is calculated based on the data in the regulations on UTII of each region)

UTII = 1800 x 5 x 1.798 x 0.39 x 15%

Total: 946.65 rubles per month

Addition: For each region, the amount of UTII may differ; this is regulated by the regulatory act of the corresponding subject of the federation. The deadline for paying UTII is the 25th day of the month following the reporting month

The final tax payment for a month with an estimated turnover of 260,000 rubles with double taxation and excluding taxes from the Payroll Fund will be: UTII = 946.65 rubles
STS-15% = 520 rubles
Total: 946.65 + 520 = 1,466.65 rubles

Accounting

At some point in organizing a business, any beginning entrepreneur will be faced with the question of maintaining the accounting records of his company. It is necessary to determine who will calculate taxes and contributions, as well as employee salaries, hire and fire company employees, generate and send reports, and much more.

Some people decide to control this process themselves in order to save costs, others decide to hire an accountant, and some outsource their accounting to freelancers or third-party organizations.

The popularity of the latter option for accounting is gaining momentum every year. At the same time, serious companies have already appeared with a solid track record of existing clients and affordable tariffs for providing accounting services remotely via an Internet service.

For our part, we recommend that you turn your attention to an online company providing accounting services - My Business

The company "My Business" was founded in 2009, and currently provides a full range of accounting services from fast and free assistance in registering your company in tax authorities, before maintaining tax, personnel and accounting records, as well as submitting reports. In 2011, the company entered the TOP 5 most promising business areas, according to Expert Online. She received awards and was noted by other authoritative publications. In 2016, it remains one of the market leaders in terms of the number of regular users, which is growing rapidly. 24-hour technical support for the service, a training group and consulting on accounting issues will not allow you to be left alone with either the accounting department or the service itself.

To open a business for the retail sale of auto parts through an online store with a stationary point of delivery of goods, we will need to open an individual entrepreneur with the choice of a taxation system - simplified tax system (income minus expenses) and registration of a special regime - UTII. This will allow you to significantly save on tax payments.

It is best to outsource accounting. It is only important that the contract with the accounting company stipulates the latter’s responsibility for all accounting operations carried out by it.

4. Online store: organization, content, promotion

So, approaching this stage, you have already chosen the direction of development, decided on suppliers of goods and entered into contracts with them, registered a company and chosen a taxation system, while resolving the issue of accounting. Now we need to organize the work of the enterprise’s main sales tool – an online store on the Zaptrade system platform.

Currently, Zaptrade offers a turnkey solution, a full-fledged online store for the online sale of auto parts and accessories.

Main features of the system:

• Search in graphical online catalogs of spare parts for cars from domestic and foreign manufacturers, as well as search for spare parts by article number in connected supplier databases.
• Automatic loading of your own spare parts balances into the online store database, as well as automatic display of balances at the warehouses of your suppliers with a markup you customize.
• Wide range of opportunities for website management: design builder, website optimization settings for website promotion in search engines, integration with 1C and other accounting programs, setting up discounts and markups for clients, preparation of shipping and release documentation.
• Convenient functionality for clients: personal account, order and payment history, ability to track current orders, various systems payment for goods, online communication with a personal manager.
• Simplicity in the work of a manager with a client: the opportunity fast processing orders, generating invoices for payment to clients, processing customer payments, placing goods on the website.
• Accounting and statistics of payments, orders and registrations, a system for analyzing user requests.

And many, many other useful features.

Selection and purchase of a domain name

Any website starts with a domain name, which you need to select for your online store on a specialized resource - www.nic.ru
Domain price from 590 rubles.

What needs to be done on the site in chronological order

The specified sequence of working with the site is described in detail by the specialists of our company in the relevant instructions. All the material in them is presented in an accessible form for users who do not even have basic knowledge about creating their own online store and promoting it on the Internet. All this helpful information becomes available to our clients after they make their first payment.

We recommend that you carefully read these instructions so that in the future you can build the correct algorithm for working with your website, without involving specialized specialists and, as a result, save on your costs.
If you are not going to take care of your website yourself, but want to entrust it to one of your employees or outsource it to a specialist, then our instructions will give you the knowledge that will allow you to correctly assign tasks to employees in setting up and optimizing the site.

Based on the fact that at the initial stage the entrepreneur himself will be involved in setting up the main sales tool - an online store, we will calculate the expected initial costs.

Texts for the site

It is important to understand: Optimized texts (or “content”) will be necessary regardless of what platform your site is built on. All content will be analyzed by search robots and if it best matches user requests, your site is more likely to be shown in search results above competitors' sites.

Pages you need text for:

• Standard menu pages:
  home page, search by number, search by catalog, payment, delivery, contacts.
• Main product pages:
  body manual, batteries.
• Pages of the built-in catalog by brand for the selection of spare parts for passenger cars:
  We can start by taking the 10 most popular car brands out of the 48 available. (Example page - zizap.ru/catalog/li/audi/)

Total: 18 website pages.

Writing one text optimized for search engines with a volume of 2000 characters costs approximately 500 rubles. Perhaps you can find a copywriter cheaper, or decide to write these texts for your website yourself in order to save money. You can search for a copywriter to write optimized texts on these resources: www.youdo.com, www.freelance.ru.

All costs for launching an online auto parts store

Total: from 14,590 rubles

An online store based on the Zaptrade platform is a powerful tool for attracting customer traffic from the network, which will be useful for both beginning entrepreneurs and companies planning to expand their business. It is important to take a responsible approach to organizing and setting up your online store to improve its position in search engines. This will give you an edge over your competitors and significantly increase your sales.

5. Location of the point of issue and communication

To choose the location of the store, or rather the point of receiving orders and issuing goods, you should be guided primarily by the fact that your store window is located on the Internet, from where you will receive the bulk of customers. This means that when choosing a premises, the main criterion should be the accessibility of the entrance so that the client can easily reach by car or public transport to place an order or pick up goods.

Since we have an online store, the location of the pickup point is not necessarily on the first (red) line - this significantly saves rent. Placement in the basement with direct access to the street is allowed.

The size of the premises may not exceed 20 square meters, of which 5 square meters will need to be allocated for retail space, the rest will be divided into a work area for managers and a storage area.

One of the most important issues when choosing a store location is the availability of reliable high-speed Internet or the ability to connect it. This is due to the specifics of your business, primarily related to the Internet, and secondly, the store will need to install IP telephony, which also depends on the speed of the network connection.

The rent for such premises will be about 500 rubles per 1 sq.m. If you take a room of 20 square meters, then the subscription fee will be 10,000 rubles per month. We must immediately take into account that the vast majority of landlords also require a security deposit in the amount of one month’s rent. This deposit is returned by the landlord after termination of the lease agreement if he has no claims against the tenant. That is, you need to prepare 20,000 rubles for payment.

Shop furniture

You can select furniture for your store on resources for selling goods. That is, we recommend looking for used furniture and equipment for your store. Since at the startup stage there is no need to overpay extra money, it would be better to use it to promote your brand.

The simplest option is used. Store furnishings with prices taken from trade offers include:

1. Desktops for managers – 2 pieces *1000 rubles = 2000 rubles

2. Bedside tables for managers' desks – 2 pieces * 500 rubles = 1000 rubles

3. Shelf for documents – 1 piece * 1000 rubles = 1000 rubles

4. Wardrobe or clothes hanger – 1 piece*1500 = 1500 RUR

5. Chairs for managers – 2 pieces * 500 rubles = 1000 rubles

6. Chairs for visitors – 2 pieces * 250 rubles = 500 rubles

7. Table for a printer or MFP – 1 piece*1000 rubles = 1000 rubles

8. Racks for goods (2000x1500x510) – 3 pieces*500 rubles = 1500 rubles

TOTAL: 10,500 rubles

Office equipment and computers

In principle, computers and office equipment can also be purchased used. True, unlike furniture, there is a risk of breakage. However, the difference in price between used and new office equipment is such that it covers all the risks associated with its possible failure.

Sample list necessary equipment in the store:

1. Computers, monitors, mouse+keyboard sets – 2 pieces*15,000 rubles = 30,000 rubles

2. Multifunctional device – 1 piece *5,000 rubles = 5,000 rubles

3. Wi-Fi router – 1 piece*1,000 rubles = 1,000 rubles

4. IP gateway for telephony – 1 piece*2000 rubles = 2,000 rubles

5. Radiotelephone – 2 pieces*1,000 rubles = 2,000 rubles

6. Cables and connectors and other materials approximately 1,000 rubles

TOTAL: 41,000 rubles

Internet

The choice of provider and the cost of services depends on the region in which the store is planned to open. In addition, Internet tariffs are very different for individuals and legal entities, and several times. The main criterion is a stable connection. Therefore, when choosing a provider, it is better to pay attention to the quality of the services provided than to the cost.
The cost of Internet services for a legal entity with unlimited tariff and a speed of 2 Mb/s on average is 2000 rubles per month.
This speed is quite enough for working on the network, as well as using telephony.

IP telephony

When organizing an online store selling auto parts, you must also understand that out of the entire mass of potential buyers who will visit your site in order to find the right spare part, only a few will place an order on their own. The overwhelming number of customers will be looking for ways to contact your store to clarify any details regarding delivery times, costs, payment terms and other nuances. In addition to using a service advisor, Email and other electronic means of communication, telephone communication will invariably come first.

We recommend installing IP telephony for communication with a virtual PBX. Tariffs for communication services are usually cheaper than for mobile phones, and many additional useful services, such as recording telephone conversations, caller ID, call sequence settings, answering machine and much more. In addition, if you change the location of the store or the point of delivery, you can quickly transfer all telephony while maintaining the phone numbers promoted on the site.

The average cost of communication services via IP telephony is no more than 1500 rubles per month.

Signage and opening hours

Every store needs a sign that will help customers find it. The simplest and most effective sign option is a polycarbonate or metal base with a film attached. The cost of such a sign with a size of 1500x500 mm will cost approximately 1500 rubles.

In addition, you must order a store or pick-up point operating schedule, which should be posted on its door. Cost of production in the area 500 rubles.

It is mandatory for all stores to have an information board in the most accessible place of the store, where the following should be presented:

• address and telephone number of bodies providing protection of consumer rights
• book of reviews and suggestions
• Federal Law “On Protection of Consumer Rights”
• copy of the organization's TIN
• copy of OGRN

The cost of manufacturing such a board is about 2000 rubles.

TOTAL: 4,000 rubles

All costs for the point of delivery of goods of an online auto parts store

Total: 79,000 rubles. Prices may vary in your area.

We are looking for a location for the order pick-up point in such a way that it is convenient for the client to get there by any type of transport. Area – 20 m2 is enough. The store premises must be within the access area of ​​a reliable Internet provider. All furniture and equipment can be picked up used on trading platforms so as not to overpay for new ones. Be sure to equip the store with a sign and opening hours.

6. Auto parts store software

For computers in the store you will need licensed software. First of all, this concerns the operating room Windows systems. Of course, you may be lucky and when buying used computers you will come across copies with a pre-installed operating system. If this does not happen, then it is better to spend money and buy two licensed copies at any computer store. The fines for using pirated software for commercial purposes are incredible, so we don’t recommend taking risks in this case.

Software selection

Cost of Windows 10 OS – 6900 rubles as of May 2016.
That is, for 2 computers you will need to spend 13,800 rubles. These OSs already come with a built-in antivirus, which is quite enough to keep your computer safe at work.

The free, open source office suite Apache OpenOffice is suitable for working with tables and printed documents.

There is another option to install the free Linux operating system, which will certainly save money, but there may be some compatibility problems with other applications and programs that you are going to use.

Choosing a program for running a trade and warehouse

The most common software products for warehouse and trade accounting are solutions from the 1C company. The company produces a large number of accounting programs for various business sectors. There is also a program for the business of selling auto parts - 1C: Retail. This company has a well-developed franchise network, so you can certainly find their representatives in your city to clarify information about the products offered. The Zaptrade company has developed a module for its system that allows you to configure the synchronization of the online store and the 1C programs that our clients use.

The cost of purchasing a specialized package for retail trade in auto parts will be approximately 26,000 rubles, in addition, it will be necessary to provide for the costs of hiring an administrator to service this program for outsourcing, which will cost you from 5000 rubles per month.

There is another way, which, in our opinion, is the most attractive for organizing a business selling auto parts through an online store - this is the use of online solutions for maintaining inventory records. There are already enough offers on the Internet from companies offering a cloud service that includes retail trade, working with a client base, maintaining warehouse records, controlling finances and printing documents. The cost of such services in the optimal tariff may not exceed 1000 rubles per month without any initial usage fees.

The most budget-friendly option is to use the capabilities of the Zaptrade system itself, which also provides functionality for working with the client base, client orders, maintaining financial control, as well as printing closing documents for the client and accounting department. All this is included in a single subscription fee and is available to any client from the very beginning of using the Zaptrade engine for their online store selling auto parts. The company's specialists will advise you in more detail about these system capabilities.

Support

Catalogs for selecting spare parts for work

To correctly select spare parts for clients, as well as to check incoming orders in the online store, it will be necessary to use professional original catalogs for the selection of spare parts for foreign cars.

Many companies that are easy to find on the Internet are developing these solutions. They provide remote access to a collection of catalogs, which usually have a current update point and provide the most accurate data when searching for the original article number of the required part.

Access is usually provided for a subscription fee, which is about 1,500 rubles per month for one workplace.

The Zaptrade system includes solutions for the selection of auto parts within the framework of a monthly subscription fee, as well as catalogs for the selection of original and non-original spare parts from Laximo, which are connected additionally for a fee.

Licensed versions must be installed in the store operating systems and other software. Office programs for work can be found in free versions. As for warehouse accounting and working with clients, at the initial stage we recommend using the capabilities of the Zaptrade system; they are quite enough to control the work of one online store with a point of delivery of goods. As sales and profitability of the enterprise grow, it will be possible to think about switching to specialized software for accounting, such as cloud services or trade and warehouse solutions from the 1C company. It is imperative to choose a solution with professional catalogs for selecting auto parts for your store.

7. Personnel: wages and work schedule

Selection of hired personnel is the most important and responsible part of organizing a business selling auto parts for foreign cars. Usually a group of like-minded people decide to open a business and are ready to work in their own enterprise as salespeople, warehouse workers, and so on. Often a group of like-minded people consists of two people. Here we will take the option when an entrepreneur, who is also the owner of a store (also works as a manager and storekeeper), hires an auto parts seller to help him.

Of course, at the first stage, when there are either no clients at all, or there are so many of them that the entrepreneur is able to serve them himself, there is no point in taking on someone else. The fact is that you will either have to simply pay the employee’s salary from your starting budget for some time, since there is no profit yet, or the employee will quit very quickly without seeing an opportunity to earn money.

A decision to hire a salesperson must be made upon reaching a monthly turnover of 500,000 rubles with an average markup on goods of 25%. A new employee will allow you, among other things, to devote more time to developing your main tool for attracting customers - an online store.

It must be taken into account that in order to be hired, you need a specialist who will immediately get involved in the process and begin to bring profit to the company.

Criteria for selecting a seller for a store:

• Automotive or just technical education is desirable, as well as good knowledge of the structure of cars.
• Ability to use electronic catalogs for selecting spare parts for various foreign-made vehicles.
• Experience in this field of activity is desirable, especially in your region, as the candidate will already have an idea of ​​how to work with local suppliers and clients.
• Age. Pay attention to candidates over 40 years of age. This is due to the fact that at this age people are more responsible and diligent and you can rely on them, provided, of course, without bad habits that can negatively affect your business. When posting a vacancy, it is prohibited to set an age due to discrimination considerations, so our statement is advisory in nature, based on personal experience organizing such a business.
• Having a car is welcome, as you may want to introduce a service for delivering goods to the client and you can offer your salesperson to take this direction as a part-time job after hours.

Criteria for selecting a seller for a store:

Unfortunately, finding a seller who fully meets the specified criteria will be very difficult, but possible. The main thing is not to become a source of talent for other enterprises. This is when inexperienced candidates come to you, you teach them everything, they get the necessary practice and go to work in other companies. It may be worth considering regulating such options by introducing special conditions V employment contract with a future employee. You need to clarify this issue with your lawyers. In any case, if you like the candidate, we first recommend concluding a contract with him for 2 months, in the form probationary period. During this time, it will be clear what it is and whether it is suitable for your business.

Seller motivation

In determining the motivation of the seller, one must be guided by the fact that one average seller can freely sell 500,000 rubles worth of spare parts at retail. That is, his work includes consulting clients, selecting spare parts, placing an order for a client, ordering goods and interacting with the supplier for delivery, posting, issuing to the client, as well as conducting financial transactions with the client.

When hiring a salesperson, you can motivate him by offering a payment scheme: salary + percentage of sales. In this case, the salary should be included in the percentage component, but be fixed based on the results of work for the month. The most optimal motivational percentage for development will be 4%, with a salary of 10,000 rubles.

In the future, it will be necessary to set sales plans for each month to the seller and make the motivation percentage floating, depending on the execution of planned indicators. For example, if the plan is fulfilled by 90%, the percentage will be 3.5%, if the plan is exceeded by 10%, the percentage will be 4.5%. This will give sellers an additional incentive to increase sales. In this case, it is advisable to put forward real plans, agreed upon in advance with the sellers.

Do not forget that from each salary of the seller, your accounting department will need to calculate and make all kinds of social and pension contributions to various state funds in an amount amounting to about 33% of the total amount of payments.

Store opening hours

The store's work schedule for the first time is suitable to cover weekdays, from 9 am to 7 pm, and you can also take Saturday as a duty day, from 10 am to 2 pm. This will be quite enough. In the future, as turnover, income, and store staff grow, it will be necessary to strive to achieve a daily work schedule from 9 to 20.

It is important to take into account that the online store will give you the opportunity to extend the “working day” of your store almost around the clock, since customer requests in the online store on the Zaptrade platform are accepted automatically, the main thing is not to forget to process them.

8. Organization of document flow in an auto parts store

When organizing trade in an auto parts store, an important factor is the correctness and accuracy of documentation. The package of documents that will need to be exchanged with clients and suppliers is not that large, so we recommend that you immediately establish document flow so that order in your documents becomes a good habit. For each type of document, it is necessary to create a separate folder, which will be located in the store, so that you can at any time update the history of trade relations with both the client and the suppliers of the goods.

What documents do you need to keep for yourself:

1. A customer’s order with his signature, printed from the Zaptrade online store database.

2. Sales receipt signed by the client (if this is individual) under the lines that the goods were received on time and on time, and also that the client has no complaints. It is formed from the database of the online store of the Zaptrade system.

3. Consignment note TORG-12 (if the client is a legal entity) with the client’s signature on receipt of the goods with the seal of his organization, or with the attachment of a power of attorney for the client as a representative of the organization. It is formed from the database of the online store of the Zaptrade system.

4. If the client wishes to return the spare part he received for any reason, then he must receive an application for a refund for the product he is returning, indicating the reason for the return. This application is written by hand in free form with the obligatory indication of the client’s passport details. To simplify the procedure, we recommend preparing return forms for customers and keeping a certain amount in the store.

5. Invoices and invoices for the receipt of goods from your suppliers with the obligatory signature of a representative of your organization upon receipt of the goods.

6. Agreements with your auto parts suppliers.

Please note that in the buyer's order you must specify the terms of delivery of spare parts to the customer's order, which the latter must read and sign.

Like any entrepreneur engaged in retail trade, you will encounter buyers who are not entirely conscientious about the transaction between you for the supply of auto parts. That is, they will try to return custom-made parts brought by your company without good reason, even despite their own mistakes when selecting spare parts. These parts can rarely be returned to your supplier, or they can be returned, but at a certain discount, which in any case is a direct loss for the enterprise. At the same time, the legislation will always be on the buyer’s side, without taking into account the possible losses of the store. To avoid such developments in your work with a client, we suggest you possible variant terms of delivery of auto parts to order, developed by Zaptrade lawyers.

The main essence of this offer is that the retail store is not in the full sense a Seller of goods, but only provides a service to the client. Although this offer contains many references to the regulatory framework that governs legal relations in the field of retail sales, with the correct formation of the legal position, in the event of a dispute, it is possible to neutralize some of the risks associated with the return of goods. For example, if it is possible to convey to the judge the idea that this is a service and not a product, then the consumer has the right to make claims only on the quality of the service provided, for example, why we did not meet the deadline or brought the wrong part when the consumer ordered a different one, that is, this there will be good reasons. And in the pre-trial period it will be possible to convey to the consumer that the store only provides a service, being, in fact, his representative and provides him with purchase and delivery services.

Delivery conditions

Delivery conditions:
1. The information below is an offer (hereinafter referred to as the Offer) on behalf of the individual entrepreneur/LLC ______________, hereinafter referred to as the “Contractor”, to any legal entity or individual, hereinafter referred to as the “Customer”, to conclude an “Agreement” on the terms set out below.
2. In accordance with paragraph 2 of Article 437 of the Civil Code Russian Federation, in case of acceptance of the conditions set out below and payment for the order, the legal entity or individual who accepts this offer (payment of the order amount) becomes the Customer in accordance with paragraph 3 of Article 438 of the Civil Code of the Russian Federation; acceptance of the offer is tantamount to concluding an agreement on the terms set out in the offer.
3. The Contractor provides the Customer with the service of placing an order from professional suppliers of car parts, components and accessories according to catalog numbers (hereinafter referred to as parts), and the Customer undertakes to pay for the Contractor’s services.
Taking into account the provisions of Article 779 of the Civil Code of the Russian Federation, as well as the Law “On the Protection of Consumer Rights,” services mean the performance of certain actions for a fee or the implementation of certain activities on the instructions of a citizen to satisfy personal and household needs. According to Order No. 160 of May 20, 1998, of the Ministry of the Russian Federation for Antimonopoly Policy and Entrepreneurship Support.
When placing an order, the Customer undertakes to provide complete data necessary for the provision of services by the Contractor:
- In case of placing an order in the absence of a catalog number, the Customer undertakes to provide the VIN code, engine model, production date, copy of the vehicle's title
- In case of placing an order using catalog numbers, the Customer undertakes to provide the name of the part, as well as its number.
By this clause, the Contractor informs the Customer that the provision of erroneous, incomplete data entails the impossibility of the Contractor fulfilling its obligations, an inadequate result of the service provided, as well as the impossibility of completing it on time. (Article 36 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”, as well as paragraph 30 of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods based on samples”).
In turn, the Contractor is responsible for the compliance of the parts with the vehicle, the details of which are specified in this order.
REMEMBER! The information in the registration certificate (in particular, the year of manufacture, identification number, engine number) may not correspond to reality. NOTE! Parts options for Europe, Asia and the USA may vary significantly. DO NOT ALLOW the installation, assembly and adjustment of parts by organizations and specialists who do not have a license to provide specialized auto repair services. YOU HAVE THE RIGHT to agree with the Contractor on the terms of service for the parts sold and your car.
4. The start date for the execution of the service begins to be calculated from the day the Contractor receives the necessary data, samples for placing an order, as well as payment for the Contractor’s services. If the Customer does not make the agreed payment, does not provide complete data for placing an order, or does not provide a sample of the part, if this is necessary for the execution of the order, then this Agreement is not considered concluded.
5. The service execution period ranges from 1 to 60 working days, depending on the availability of parts in the supplier’s warehouse. In case of an increase in the specified period due to the fault of the supplier/manufacturer, a different deadline for the execution of the service is agreed upon with the Customer in advance or the amount of prepayment for the Contractor's services is returned (clause 25 of the Decree of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods based on samples”). minus the actual expenses incurred by the Contractor related to the fulfillment of obligations under this agreement (Article 32 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”, as well as paragraph 22 of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods based on samples”).
6. When placing an order, the declared cost of services is preliminary. While maintaining the cost of the Contractor's services, the cost of parts may be changed by suppliers (Article 37 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”). In this case, the Contractor negotiates the price with the Customer.
7. All approvals and additions can be agreed upon in advance by telephone or by e-mail in addition to this order. After preliminary approval and payment for the Contractor's services, all additions are drawn up in writing, certified by the Customer's signature and sent to the Contractor's address: ________________________________, in accordance with Article 165.1 of the Civil Code of the Russian Federation.
8. Claims regarding deficiencies in the service provided are accepted within 14 days from the date of execution of the order, receipt by the Customer of the ordered parts (Article 29 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”).
9. The shelf life of parts received during the completed order is 1 calendar month receiving details. After the specified period, the order is canceled, and the parts go on retail sale, and the Contractor’s costs and expenses are reimbursed from the funds paid by the Customer, and the remainder of the amount is transferred to the Customer.

Details for payment of the order amount:_________________________________________

Analyzing the modern sales market and thinking about where to invest money, you can turn your attention to the auto parts business. This project can be successful and bring good profits if you draw up a marketing and financial plan correctly. In this article we will provide detailed business an auto parts plan that will show the level of costs for opening, calculation of profitability and payback period.

The relevance of the idea is determined by the economic crisis, which forced many Russian citizens to repair and repair cars, instead of buying new vehicles.

Relevance of the business idea

The unstable economic situation not only did not affect this type of business, but also greatly contributed to its development. Due to the sharply increased exchange rate, many Russians were forced to postpone the decision to purchase a new car. Instead, people began to order auto parts more often to repair their cars.

This example of a business plan will help you correctly calculate costs at the project launch stage, create a product range, choose the appropriate taxation system and select personnel.

Using this plan as a basis, you can easily implement your own business and open an auto parts store for domestic and foreign cars. To implement the idea, a small room of 40-50 square meters will be enough. It is advisable to locate the store next to a large auto repair shop, service station, car wash, etc. This will ensure a flow of clients

Having decided to open an auto parts store, it is important to analyze the pros and cons of this project in order to correctly assess the risks and opportunities for business development.

• High demand. Today, many citizens prefer car repairs, and accordingly, the demand for parts for domestic or foreign cars is growing.
• Regular customers. Despite high competition, prompt order fulfillment and quality will help create a base of regular customers.
• High profitability. With a well-integrated marketing strategy and professional staff, you can quickly achieve payback and good profitability.

Flaws:

• high competition;
• investments in goods;
• financial risks.

Market analysis

This type of business has its own specifics. The project is influenced by many internal and external factors.

Therefore, for the successful implementation of the project, it is important to constantly monitor changes in the market, monitor the variety of assortments, and monitor prices and the range of services of competitors.

It is imperative to take into account not only the assortment, but also the quality of the goods and the efficiency of production.

To maintain a competitive position, it is necessary to develop a permanent customer base. Various affiliate programs, cooperation with workshops, service stations, car washes, etc. will help with this.

The target audience of this business is ordinary car enthusiasts, so it will be important to focus on price and range of services.

Considering the fairly severe competition in this business, it is necessary to carefully consider the project’s marketing strategy, sales channels and customer search.

We must not forget not only about the range of products, but also the quality of service. Sellers must have a good understanding of the specifics of the product, be communicative and polite.

Developing a list competitive advantages, pay attention to the store's opening hours. It is advisable to do it before 21-22 hours. For many car enthusiasts, especially in big cities, this time is the only opportunity after work to start looking for parts for the car.

To expand sales channels, you need to pay great attention to advertising. Don't rely on word of mouth. This effect, at best, will work only 1-2 years after opening.

Participate in events as sponsors, attend car shows, develop a loyalty program and an affiliate program.

Business plan: step-by-step guide

To open a business from scratch, you must immediately decide on the format and direction. What will the store's activities be specialized in: selling spare parts for domestic or foreign cars.

In order to make a decision, it is necessary to perform a thorough analysis of the competitive environment, analyze the city market and determine which cars are more numerous.

It is advisable to create a general store, but purchasing equipment will require considerable investment.

Having chosen the direction of sales to domestic cars, it is important to conclude contracts for direct deliveries from the manufacturer.

Having chosen foreign cars as the basis for sales, make a rating of the most popular cars in your region:

1. Mitsubishi;
2. Chevrolet;
3. Audi;
4. Toyota;
5. Suzuki.

To get a good start, make a list and create a table that will allow you to analyze and identify risks, weaknesses and opportunities of the project.

Study competitiveness factors using the following criteria:

• individual approach to clients;
• range of services;
• price policy;
• reputation;
• store location;
• professionalism of the team;
• range.

When analyzing financial risks, it is advisable to include in the calculation scheme data on loan repayment and attracted investor funds, if the company was not opened at the expense of its own initial capital.

Organizational plan

A well-drafted business plan is the key to successful project implementation. The document will become a daily guide and will help at all stages to properly organize efforts aimed at achieving success.

A store business plan will help answer the following questions:

• analysis and market capacity;
• composition of main competitors;
• approval of the range of services;
• planned number of clients;
• timing of achieving profitability;
• calculations for labor resources.

Business registration

To open a store selling auto parts, it will be enough to register an individual entrepreneur. Registration of an LLC and other forms of legal ownership may be required by a business related to the sale of spare parts for car depots or large freight transport companies. To carry out large quantities of wholesale sales, there is a need to open a closed joint stock company or LLC.

To open a store, you will need to collect the following package of documents:

• passport of a citizen of the Russian Federation;
• individual entrepreneur registration certificate;
• a document confirming tax registration;
• premises rental agreement;
• employee medical records;
• permission from the fire service and sanitary and epidemiological station.

Opening an LLC will require a more complex procedure:

• Payment of 50% of the authorized capital upon registration (at least 10 thousand rubles). In this case, the second part of the capital must be paid during the first year of the project launch.
• Payment of state duty in the amount of 6,500 rubles.

Regarding the type of taxation, many entrepreneurs choose the simplified tax system of 6% of income for this type of business.

The issue of paperwork also includes aspects of working with personnel. Do not forget that everyone must have a medical record. To save time and effort on preparing all these documents, you can seek professional help from lawyers.

The minimum area for an auto parts store should be at least 60-70 square meters. At the same time, take into account the transport interchange, parking space and storage space (about 10-15 sq.m.).

The ideal location for the store would be near auto repair shops, garage cooperatives, and car washes.

Analyze the dense population of the area and how future customers will get to the store. Considering the fact that many clients have a car in disrepair, it is important to consider that there is a bus stop nearby.

Purchase of equipment and goods

After you have decided on the premises and have made cosmetic repairs to it, it is time to purchase equipment.

The minimum set without which you won’t be able to open a store:

• racks and racks,
• showcases,
• cash counters,
• terminal for non-cash payment;
• computers, printer;
• Internet.

The most important step in this business is choosing a supplier. Today there are about 5 thousand brands on the market, 500 of which work only with wholesale players.

Therefore, finding a supplier will not be difficult. What criteria should be put forward when searching?

• price;
• reputation;
• Estimated delivery time;
• pickup or delivery by a transport company;
• return conditions and terms;
• possibility of deferred payment;
• Consulting managers on issues of interest.

At the beginning of your business, choose 2-3 main suppliers, agree on the supply of goods and conclude an agreement.

In the process of doing business, you will understand who is more profitable for you to work with and will work with 1-2 suppliers. But never stop analyzing the prices of other sellers, studying the competitive environment, and looking for better deals.

Successful companies work with dozens or even hundreds of suppliers simultaneously. This approach allows us to reduce risks, minimize delivery times, offering the buyer the widest range of parts and accessories at the best prices.

Depending on the size and format of the store, the staff will vary in number and composition.

We provide below the minimum set of employees that will allow for a successful start:

• director;
• accountant. If the amount of work is small, then you can find a part-time specialist.
• sales consultants. To increase sales, be sure to consider a motivation program. In addition to salary, sellers should be interested in sales volumes, so it is advisable to introduce a bonus system.
• purchasing manager For small sales volumes, these responsibilities may be assigned to the director.

A qualified customer service manager must have a good understanding of technology, be familiar with spare parts, and the possibility of replacing them with others.

If necessary, he must be able to find the necessary information on the Internet in order to offer the client an alternative.

Marketing plan

Developing marketing plan, it is worth focusing on its main components:

• An integrated approach to providing services.
• Individual approach to the client.
• Focus on the middle price segment.

Now it is important to think about the directions in which the promotion of services will be implemented.

1. Creating your own website.
2. Promoting the company through social networks.
3. Newsletter commercial offers companies.
4. Advertising on radio and TV.
5. Outdoor advertising.
6. Partnership programs.

If you are planning to open a small retail pavilion, then perhaps at the first stage a bright sign, a billboard and distribution of leaflets will be enough.

With the development of the store, it will be necessary to pay attention to the creation of a loyalty program, the introduction of promotions, bonus programs, etc.

Costs and payback

Before you start purchasing equipment and investing money in renovating the premises, assess your financial capabilities and analyze all expenses.

Even after a complete calculation of all costs, experts advise increasing the amount received by 0%, since unforeseen expenses always appear during the implementation of the project.

Below we provide an approximate list of expenses required to launch a store with an area of ​​50 square meters:

• registration and execution of all documents – 5 thousand rubles;
• purchase of commercial equipment – ​​50 thousand rubles;
• renovation of the premises - 50 thousand rubles;
• purchase of goods (first batch) – from 2 million rubles;
• design of an advertising sign – 40 thousand rubles;
• advertising expenses - 50 thousand rubles.

Total - 2,195,000 rubles must be invested to open a store.

Fixed expenses:

Also, don't forget about monthly fixed expenses:

• salary (4 people) – from 80 thousand rubles;
• rental of premises - from 50 thousand rubles;
• utility bills - 20 thousand rubles;
• taxes – 10 thousand rubles;
• advertising – 10 thousand rubles.

As can be seen from the approximate calculations, to support the normal functioning of the store, a minimum of 170 thousand rubles per month is needed. regardless of sales volume.

Income

As a rule, the markup for goods in this group is 30%. For a group of accessories, this markup can be 90-100%.

Practice shows that a store with a good location and a range of goods worth 2 million rubles can earn up to 1 million rubles monthly.

In this case, the profit forecast will be:

• revenue – 900,000 rubles;
• production cost – 600,000 rubles;
• monthly costs – 160,000 rubles;

Net profit – 140 thousand rubles.

As you can see, you will be able to recoup your initial investment in 1.5 years.

Video. How to open an auto parts store