People have always known a lot about food. A bakery is the production of baked goods, pies, etc. There have always been bakeries and there always will be. This production can exist independently, maybe at some hyper or supermarket, mini bakeries can be at various cafes and grocery stores.

When opening a mini-bakery, the business plan must include all costs associated with the implementation of the project: investments in the purchase of equipment, current production costs and rental premises. Also, the bakery business plan must contain a marketing strategy for business development: without this, it will be difficult to establish stable sales of products.

The bakery business plan includes financial and organizational plan, as well as advice on choosing a business marketing strategy. The obvious advantage of food production is that bread is a product that will always be in demand, regardless of the political situation, fashion trends and income levels: you just need to find a niche for your company.

How to open a mini bakery from scratch?

A bread bakery, the business plan of which includes financial calculations, stages of project implementation and recommendations for choosing a marketing strategy, will allow you to open a mini-bakery from scratch without any extra effort, avoid all the pitfalls and receive a stable profit in the future.

Stage 1. Search for investment for the implementation of the bakery project

Significant costs for the purchase of equipment for a mini-bakery suggest the need to seek investment in the project. Attracting a bank loan will increase the payback period of the project due to the need to pay interest. Another option is to attract investment funds. In this case, you will have to give part of the profit from the project to the investor.

At the stage of searching for investments, you should pay attention to the possibility of purchasing ready-made bakery business. This will allow you to avoid costs for the purchase, installation and commissioning of equipment, as well as the search for personnel involved in production. In addition, the operating mini-bakery has well-established ways of selling products, which means stable revenue.

Stage 2. Company registration

It is possible to register a company engaged in the production of bakery products on your own, or by turning to the services of a specialized legal company involved in registering companies. The latter option will be more expensive than registering yourself, but it will save time for more important matters related to organizing a business. If you do not want to fill out an application for company registration and stand in queues at the Federal Tax Service, then a reasonable step would be to entrust this work to specialists.

Another important point– choice of organizational and legal form for the bakery. The most common options are individual entrepreneur or limited liability company. In the first case, the business owner will be liable for the company’s obligations with all his property; in the second case, his financial liability will be limited to the contribution to the company’s authorized capital.

Stage 3. Registration of permits.

In order for food production to be possible, the products and production premises must comply with the standards of Rospotrebnadzor, the sanitary-epidemiological service and fire safety.
To start production, the following documents must be completed:

Sanitary and epidemiological conclusion for production;

Sanitary and epidemiological certificate for products;

Certificate of conformity;

Conclusions from the fire inspection.

The costs associated with obtaining permits are included in our registration costs.

Stage 4. Search for production premises

A bakery is a business whose premises must meet certain requirements. In accordance with legal requirements, a bakery cannot be located on the ground floor of a building or in a basement; all utilities must be present: water supply with hot and cold water, sewerage and ventilation. In addition, the requirements relate to the interior decoration of the room: the walls must be tiled and the ceiling whitewashed.

The business plan for a bakery store involves searching for premises in an accessible and “passable” location for customers. To organize a bakery, you will need a premises with an area of ​​at least 80 square meters; if, in addition to the bakery, you plan to sell products in a retail store, you will have to rent an additional 30-40 square meters.

Stage 5. Purchase and installation of equipment

A mini bakery is a business in which a lot depends on the quality of baking equipment. What do you need to open a bakery? The business plan presented here assumes the purchase of only the most necessary equipment. A mini-bakery project cannot be implemented without a bread machine, a dough mixing device, a table for cutting and shaping dough, trolleys for finished products, as well as a flour sifter. Real business The plan for the bakery involves the purchase of the most inexpensive domestically produced equipment. Foreign analogues are much more expensive, but have better performance characteristics.

As a rule, those companies that sell equipment for baking bakery products also offer customers installation of this equipment. For this reason, installation difficulties should not arise. When choosing an equipment supplier, you should pay attention to reviews from the company’s clients who have already purchased and ordered equipment installation, as well as the warranty provided by the supplier.

If you need to save on the purchase of equipment, you can refuse to buy a dough kneader and flour sifter, and buy flour and other ingredients instead ready dough. Partial cycle production will allow you to save on the purchase of equipment and on wages for workers involved in production. The disadvantage is the impossibility of complete control of the technical process, and therefore the quality of the product produced.

Stage 6. Costs associated with hiring personnel

Food production workers in mandatory must have a health certificate. In addition, the quality of the product directly depends on the experience and qualifications of the bakers. Therefore, the logical solution would be to hire employees with experience. It is unreasonable to assume that an unskilled worker who declares at an interview that he bakes excellent bread in his home kitchen can handle the equipment of a mini-bakery.

Contacting a recruiting agency will greatly simplify the recruitment process. Yes, you will have to overpay for the agency’s services, but the owner will be confident in the qualifications and experience of his employees. As you know, time is money, if the future business owner has no experience in conducting interviews, if he is not eager to compare notes in work book With the data presented in the applicant’s resume, it will be easiest to entrust the search for employees to an agency, and spend the free time more rationally.

Based on the current staffing schedule, we will calculate tax deductions.

Cleaning woman
TOTAL PAYROLL
TOTAL TAXES

Bakery Marketing Plan

The specifics of the business require you to occupy a certain niche. No matter how hard the owner of a mini-bakery tries to optimize his costs, he will never be able to compete on the price of products with a bakery that produces hundreds of thousands of rolls per day. Therefore, when creating a mini-bakery, you need to pay attention to product quality. Without marketing plan business is doomed to fail. Before implementing the project, the owner must answer the questions: how will the product interest the buyer? Why would he choose my baked goods over cheaper mass-produced or competitor products? Based on this, you should create a marketing strategy and begin to implement it.

Shop-bakery

If possible, part of the bakery premises should be converted into a retail store. The incomparable smell of fresh baked goods will attract visitors better than any other advertising. Relatively small costs for commercial equipment will quickly pay for themselves through retail sales. Another sales direction is the sale of products in small retail stores. As practice shows, at the initial stage it is useless to try to offer your products to large retail chains: an unknown bakery has little chance of placing its products on the shelves of large hypermarkets, so you should focus your efforts on working with small stores.

Specifics of manufactured products

Nowadays, it’s no longer possible to surprise anyone with just delicious buns. The business plan for a mini bakery involves developing a marketing strategy taking into account the specifics of baked goods that will interest the buyer. The business owner should pay attention to popular and current bakery trends that are in demand.

Yeast-free bread is a current trend

Bakery products made without yeast are considered healthier. A mini bakery, the business plan of which includes the production of such bread, has a better chance of being successfully implemented compared to a project for the production of yeast products. On the other hand, yeast-free products require the use of a special technical process, as well as the appropriate qualifications of the workers involved in production.

National cuisine is an excellent option for a bakery store: business plan

Another “highlight” could be the use of national recipes for baking. Culinary preferences different nations world suggest peculiar, original and unique recipes baking: Armenian lavash, American flatbreads, Indian chapatis - the list goes on and on. The national flavor of the bakery guarantees that it will have regular customers and therefore will be a serious competitive advantage.

Costs, profits and payback of the project.

For calculations, we assume that to organize a business we will register an individual entrepreneur, taxation is a simplified reporting system. Also in organizational expenses we will take into account the costs of certificates of conformity of manufactured products. The initial investment in the project will be:

Purchase of equipment
Working capital
Organizational expenses
Total expenses

To simplify, we believe that in our calculations we consider only the production and sale of products in small batches to grocery stores, cafes, restaurants, etc. Additional investments may be required as working capital to start a business. Total investment for equipment and registration activities from 500 thousand rubles.

The main costs associated with production in a bakery.

• Rent of premises – 64 thousand rubles (the area of ​​the required premises is 80 m2, rent 800 rubles/m2);
• Utility costs – 16 thousand rubles;
• Purchase of raw materials for production - depending on the volume of products produced;
• Staff salary - 90 thousand rubles (bakers - 4 people, cleaners - 1 person, accounting - outsourcing);
• Other expenses (disinfection, deratization, garbage removal, maintenance of equipment and cash account) - 10 thousand rubles.

Let's summarize the main costs in a table.

Fixed expenses
Wage
Payroll taxes
Rent
Depreciation
Accountant services
Variable expenses
Raw material cost
Communal expenses
Transport
Insurance individual entrepreneurs
Other variable expenses
Total costs

Bakery revenue.

To calculate revenue, you need to decide on the list of products. The profitability of bakeries producing buns and various gingerbreads is 30-40%, the profitability of bakeries producing bread and loaves is 10-20%. In our calculations we will consider the production of a French baguette.

A standard baguette is cylindrical in shape and weighs 250 grams. Ingredients: flour, water, rye and salt. For 1 kg. flour will require 0.62-0.65 liters of water (it is recommended to replace water with whey in whole or in part), the weight of the dough will be 1.62 kg. Salt and sugar are 1% of the volume, yeast is 2% of the volume.

The productivity and sales of our bakery is 15 kg/hour. The revenue of a bakery with existing equipment can increase by increasing the volume and range of products.

Revenue from the sale of baguettes
Total revenue

Based on costs and planned revenue, we will calculate net profit.

Enterprise revenue
Production cost
Gross profit
Loan interest
Profit before tax
Net profit
Net profit with cumulative total

The final calculation will be to determine the profitability and payback of the business.

Bread is the head of everything. And if it is also very tasty, then success for your business is guaranteed. Today we looked at how to open your own mini-bakery, how much it will cost and what needs to be done for this; we hope the material presented was useful from a practical point of view.

A bakery as a business is an opportunity to realize your wildest ideas, so the question arises: how to open your own production, is it profitable or not to bake and sell bread yourself?

The production of bread and bakery products is a process that will always find its consumer. How many famous sayings are dedicated to this hearty and delicious product! People living in the former Soviet Union eat absolutely everything with bread – it’s both tastier and more satisfying.

Fresh bread in big city It's quite difficult to find today. Most people are accustomed to purchasing this product in supermarkets, where its quality does not always meet the necessary requirements. There is no need to talk about the variety of baked goods in such stores - it is unlikely that you will find a fresh, still warm bun with which you can please your family.

A bakery can be found in almost every major city and even small village. Large enterprises cover a vast territory, which is why it is much more difficult for them to comply with all the preferences of their consumers - there is an emphasis on mass production and providing all categories of citizens with bread that is in demand.

At the same time, the profitability is obvious - private production and reaching fewer people will help satisfy the needs of almost everyone, while giving the consumer the right to choose from a fairly large assortment. Having your own bakery can be a real gift for both a small village and large city, where people have long missed fresh baked goods.

Relevance and prospects

Bakery is a multifaceted process that requires detailed market research and good advertising. If the quality of your product is high and the store location is convenient, the consumer will make the good advertising– information will be passed on by word of mouth, and a random passerby will not be able to pass by.

Mini-production is profitable because it is much easier for it to adapt to the immediate desires of customers and rebuild its equipment. Baking bread can be just the beginning of a large business - the store should not be limited to only this product.

The key to successful trading will be assortment. Every person wants to pamper themselves not only plain bread, suitable for any dish, but also original baked goods, dietary products and confectionery. In this case, the quantity of baked product will depend on demand.

The bread business will be successful if you have chosen the right premises not only for preparation, but also for selling the product, provided it with the necessary equipment and raw materials, and, of course, found a baker who can be considered a master of his craft.

A creative approach doesn’t hurt - experiment, add something of your own to production, and very soon your brand will become recognizable, and product production will reach full scale. new level.

As a sample you can download it for free.

Starting capital and documents

A bread baking business requires an initial investment - you will have to fork out money for renting premises, purchasing equipment, and wages for employees. All costs will depend on the scale of production you plan. For a small bakery, three hundred thousand rubles can often be enough, but with increased volumes the amount can increase several times.

At the initial stage, it is important to understand the calculations related to starting production. Home business will require a much smaller amount than a full-fledged bakery. Costs for the year will consist of the following categories:

You can register as individual entrepreneur and open your own enterprise on simplified terms, or you can expand opportunities and create a limited liability company. Planning and expenses are not much different, but each type has its own characteristics:

1. The sole proprietor is legally responsible for the operation of the business, and in the event of high costs and low profitability of the baking business, there will be serious financial losses. If the business is profitable, the project is justified.
2. Registration of a person as an individual entrepreneur occurs without the intervention of lawyers in a short period of time, and a limited liability company requires the services of a lawyer.
3. as an individual entrepreneur it is much cheaper at the stage of registration and registration legal entity.
4. Bake yeast-free bread and any other product and selling it is much easier with registration as an LLC. This way you can easily change your field of activity without limiting your capabilities.
5. Bakery products produced under the LLC design will receive greater interest from partners.

This makes it much easier for a businessman to deal with the registration and, if desired, liquidate the business.

Documentation

It is important to collect the following documents:

• Documents confirming the completion of the examination and establishing compliance with sanitary standards.
• Certificate of conformity allowing trade in homemade bakery products.
• Documents received from the fire inspectorate on the fire safety of premises.
• Permits for the supply and sale of raw materials, products, bread machines, large production equipment.

It is necessary to collect a package of documents immediately after paying the rent, as this will reduce the time before opening the project and will allow you to realize your ideas as soon as possible.

Choosing a direction

In order to decide on the type of activity and correctly calculate your strengths, you need to take care in advance about the direction in which your company will operate.

Today, a mini-bakery is the best option, if only because large enterprises have long occupied the niche of such trade. If you have small expenses, you can take your business to a larger scale, but for this you need to develop a project in detail.

If there is a large production of a product in the city, and your plans include baking an analogue, it is unlikely that you will quickly make a good profit and be able to steal a client. In this case, you will have to reduce the cost of the project, reduce the cost of goods and wages to employees.

One of the popular trends is considered to be a mini-bakery, which produces unique products that are very different from those produced major brand. For example, baked goods do not have to be sweet - many people use cheese, garlic, and even meat products.

The best option will be a combination of a bakery with a cafe or restaurant fast food, where customers can not only buy fresh buns, but also enjoy them in a cozy atmosphere. At the same time, the menu should include a complete lunch for all categories of consumers, including small children. Don't forget about dietary products.

Room

Starting even a mini-bakery from scratch is quite difficult, since you will have to do absolutely everything from scratch - look for a suitable space, make repairs in it, carry out the necessary communications and connect equipment.

It is not profitable to set up a small production in a large space - if you have a lot of unused space, you will simply spend extra money on rent. The room must be suitable in size and type.

At the same time, it is worth thinking about household places where employees can spend personal time during lunch, as well as a locker room and a bathroom in which all communications for washing hands and cleaning hair will be carried out.

From a small room, you can make a sale through a small window or a mini-hallway - this way you will save space, but will be able to perform all the functions of the organization, comfortably serving customers. A project with small ovens does not require a large space, but bread from a Russian oven and bread from a tandoor require separate rooms for production.

High-quality equipment, just like a good premises, is the key to the success of your organization. You can purchase it gradually as needed and possible, or you can purchase it all at once. The small bakery project involves the following items:

Item name		approximate cost
1.	Bake	800,000 rubles
2.	Dough mixer	280,000 rubles
3.	Flour sifter	20,000 rubles
4.	Pastry table	4000 rubles
5.	Electric mixer	4000 rubles
6.	Dough proofing equipment	55,000 rubles
7.	Dough sheeting machine	40,000 rubles
8.	Hood	20,000 rubles
9.	Blender	3000 rubles
10.	Electric stove	20,000 rubles
Total:		1246000 rubles

It is not recommended to purchase low-quality equipment, as it jeopardizes not only the product, but also fire safety. In addition to the above, you will have to purchase additional furniture, display cases and cash registers to sell products.

Video: how to open a bakery – step-by-step instruction.

Staff

The employees of the bakery and the adjacent store are people who will provide the consumer with a tasty and high-quality product, as well as polite service at the time of purchase. At the same time, each employee must know his job well so that there are no misunderstandings in the future. Pay attention to education, work experience and availability of a health certificate.

Note! Without a valid health certificate, specialists are not allowed to work.

Among the key employees that should be in every bakery, the following positions should be present:

1. Production technologist.
2. Cleaning woman.
3. Accountant.
4. Bakers.
5. Loader.
6. Packer (optional).
7. Driver.
8. Salesman.

Payback directly depends on both production technology and the type of product produced by a particular enterprise. At the same time, you should not save on advertising and equipment - these are the factors that guarantee you a profit in a short time. Payback calculations must be made in advance so as not to lose money; for this it is recommended to hire a qualified specialist.

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People will always eat. Therefore, some businessmen are considering running their own business exclusively in the catering sector. Fast food sales points are growing like an avalanche. There are two development options in this direction: purchasing a ready-made franchise or implementing your own concept.

The second option is preferable. The “raw” business model will require a lot of effort from the entrepreneur, but it also has its advantages. For example, there is no need to pay a lump sum fee or royalties. A good idea for your own business is to open a mini-bakery.

Is it profitable to run a bakery?

Yes, it's profitable. This business is characterized by profitability of 50-60% and constant demand. Bonus - mobility. The owner of the enterprise can change the product range and adapt to demand. This will allow you to quickly meet customer needs without incurring additional costs. With a decrease in public interest in baguettes or exotic varieties of bread, you need to reorient yourself to the production of confectionery products and puff pastries.

The diagram is based on information from Rosstat. At the same time, industry experts predict an increase in the share of bakeries in supermarkets and small private enterprises to 20 and 16%, respectively. Another trend is also noticeable. The Russian population is increasingly interested in “European” baked goods: ciabattas and baguettes.

Stages of opening a mini-bakery

Starting a business takes place in several stages. This applies to entrepreneurs developing their own model. When purchasing a franchise, most organizational tasks are transferred to the shoulders of the partner. A dilemma arises: on someone else’s project or should you still “promote” your own? It's better to take the second path. Before launching his own model, a businessman must draw up a clear step by step plan. It must be followed strictly. It looks like this:

• Business registration.
• Selection of premises.
• Purchase of equipment.
• Personnel search.
• Purchase of raw materials.
• Establishing sales channels.

Business registration

There are many forms of running your own business. For beginning entrepreneurs who do not operate with large capital, two are suitable:

• limited liability company;
• individual entrepreneurship.

Each type has its own advantages and disadvantages. You need to weigh the pros and cons in advance. This approach will help avoid a lot of mistakes and problems in the future.

Entity

This form of business is suitable primarily for those who work in partnership with other citizens. Future preferences are distributed depending on the share of participation of each founder in the authorized capital of the company. Registering an LLC is more difficult. To register with tax authority required to provide:

1. Charter
2. Foundation agreement (if the company has 2 or more founders).
3. Minutes of the meeting of founders.
4. Application for state registration.

You need to additionally open a current account and form an authorized capital. Registration authorities also require the provision of documentation to the legal address of the company, for example a letter of guarantee from the owner of the premises. The state fee for opening an LLC is 4 thousand rubles. On average, registration time (including collection and preparation of documentation) takes 1 month.

IP

Everything is simpler here. A businessman needs to fill out the appropriate application on form P21001, pay a state fee (800 rubles) and provide a copy of his passport. After receiving the registration certificate, the next step in the plan is to choose a tax system. A simplified system is perfect for individual entrepreneurs. There are two options:

• 6% of income.
• 15% of the difference between income and expenses.

The first type is simpler for calculations, but in case of large monthly costs, the second one is also applicable.

Important: The difference between an individual entrepreneur and an LLC lies in the form of liability. An entrepreneur, in case of problems with his activities, risks all his property, and a limited liability company risks only the size authorized capital. For beginners in business, it is recommended to open an individual entrepreneur.

Selection of premises

For a mini bakery right choice premises is a key stage of the plan. The main criterion is cross-country ability. The turnover of an enterprise directly depends on traffic. There are 3 placement options for this type of business:

1. Rent in a shopping complex.
2. Pavilion on stopping point.
3. The apartment is on the first floor of a residential building.

Each type has advantages and disadvantages. A detailed comparison will help you make your final choice.

Rent in TC

There are many advantages. For example, a businessman does not need to undergo a fire inspection, since this has already been done by the owner of the premises. The rent (from 300 rubles/m2) directly depends on the popularity of the shopping center and the location of the bakery inside the hall. This is what is considered the most accessible for beginning entrepreneurs. The disadvantages include:

1. Adjustable operating mode.
2. Competition within the shopping center itself (sometimes several individual entrepreneurs of the same focus are located in one complex).
3. Problems with future expansion.
4. Limited power grid capacity.

The low price eliminates these shortcomings. Therefore, merchants often locate their business there.

Pavilion at the bus stop

This type of activity requires serious investments. The price for making a pavilion reaches 6-12 thousand rubles/m2. The problem also lies in coordinating the location of the mini-bakery with the city administration. It will not be possible to simply install production at a bus stop with a lot of traffic. The entrepreneur independently obtains permission from the SES and the fire inspectorate, negotiates with power engineers about the allocated capacities and connection to the network. The advantage is independent adjustment of the operating mode. Some shopping malls open only from 9 am, but you can set the pavilion’s schedule yourself, taking into account the intensity of traffic during the day.

Apartment on the ground floor

For beginners in business who do not have great financial resources, this method of doing business is not suitable. The advantages are the same as those of a pavilion at a stopping point; the disadvantages include the high cost of doing business. In a city with a population of over a million, rent for premises on the ground floor of a residential building does not fall below 30 thousand rubles. This has a negative impact on business profitability.

Important: from personal experience Entrepreneurs are advised to stay in pavilions at the bus stop; at the start of work, renting from a shopping center is also suitable.

Equipment purchase

A mini-bakery will require different equipment. You can make your choice only after setting the range of baked goods. Basic set includes:

1. Convection oven.
2. Proofing cabinet.
3. Dough mixer.
4. Flour sifter.
5. Stainless steel tables.
6. Dough forming machine.

Conventionally, all equipment is divided into two types: domestic and imported. The difference between them is the price and functionality. Showcases, refrigerator, cash register are not included in the list. In this case we're talking about only about specific equipment for preparing bakery products.

Imported

Italian convection ovens are popular in the baking business. They differ in build quality and variability of operating modes. Manufacturers provide extended warranties for many models. The equipment is expensive. When compiling financial plan this expense item will become the main one.

Domestic

Bakers often have complaints about the build quality of their equipment. The final functionality of domestically produced equipment also raises doubts. A small cost will allow you to open it, but in general, over time, the stoves will have to be replaced with imported ones.

Important: You can save additional money by searching for used equipment. Sometimes such a solution is the only solution for beginners in the baking business.

Recruiting staff

Personnel decides everything. The phrase is hackneyed, but relevant for any business. The mini-bakery was no exception. The success of an enterprise directly depends on the quality of personnel training. All bakery workers must have health certificates and undergo periodic medical examinations. Ignoring this requirement will result in penalties and closure of the business.

Who to hire?

To organize a bakery you will need:

1. Manager.
2. Technologist.
3. Minimum 4 bakers with sales functions.

The entrepreneur himself often becomes the manager. It is not economically profitable to hire a separate accountant to keep records. It is better to delegate the solution of these tasks to outsourcing companies.

Important: You cannot use the services of third-party specialists without concluding contractual obligations.

Where to look?

There are many options for finding employees. These include:

1. Labor exchange.
2. Internet.
3. Acquaintance.

It is recommended to act in several directions at once. To reduce costs at the initial stage, workers without experience are sometimes considered. Such a technique is possible provided that the entrepreneur himself understands the basic technological processes. Often bakeries are the second stage of a simple process - making cakes to order.

Salary Fund

Important: with a fixed salary, the financial fund is formed with a reserve of 2-3 months.

Purchase of raw materials

The purchase of products for subsequent processing must be carried out taking into account the capacity of the mini-bakery itself. You cannot skimp on quality; in the future, this will directly affect demand among the population. Customers will quickly appreciate the drop in taste characteristics and simply stop buying the product. The preparation of bakery products is carried out using two methods:

1. From basic raw materials.
2. From semi-finished products.

Each business model has advantages and disadvantages. Both options need to be taken into account and considered when drawing up a reopening plan.

From basic raw materials

This method is cheap, since the entrepreneur independently searches for suppliers and selects the terms of the contract. The added value is maximized. If prices fluctuate at one wholesale base, you should start collaborating with other companies. The quality of bakery products directly depends on the established technological process and recipe.

From semi-finished products

When opening a mini-bakery, beginners often choose ready-made semi-finished products as raw materials. This is especially true for enterprises focused on the production of puff pastries. With this approach, businessmen also save on equipment (the need for a dough mixer, flour sifter and dough-forming machine disappears on its own). Costs for starting a business are reduced. But there are also disadvantages. The technologist cannot control the quality of the product. Suppliers do not warn about changes in the recipe for preparing semi-finished products. Customer dissatisfaction will result in a decrease in demand and profitability.

How to open a bakery - step-by-step video instructions

How to establish sales channels?

Creating sustainable demand is the basis for the success of any business. The statement is also typical for a mini-bakery. The main flow of customers is formed by natural traffic. Therefore, it is important to choose the right location for the enterprise. Non-standard moves will also help increase speed. For example, some novice entrepreneurs enter into contracts for the supply of finished bakery products directly to the addressee. In the future, such clientele will bring a significant share of income. Therefore, contacts with counterparties should be maintained constantly. A correctly composed .

Don't forget about outdoor advertising. The placement of a sign on the facade of the building is agreed with the administration of the shopping center. The owners of their own pavilions in this issue much more freedom of action. Some cities have strict architectural requirements. The nuance must be taken into account.

An increase in demand is also observed in online trading. To create such a sales channel, you will need to develop a website, hire a manager to accept incoming applications and enter into an agreement with a courier service. Delivery is sometimes carried out independently - in this case, the purchase and maintenance of the car should be included in the expense part of the plan. will help reduce the costs of contacting web developers.

Bakery business plan

Drawing up the final financial model- a complex and responsible process. Prices for opening a mini-bakery vary greatly. If there is insufficient funding and the need to strictly monitor all costs, it is recommended to use only equipment from local manufacturers and rent premises directly from the shopping center. The main total expenses will look like this.

1. Production equipment:
   • convection oven - 30 thousand rubles;
   • proofing cabinet - 32 thousand rubles;
   • dough mixer - 32 thousand rubles;
   • flour sifter - 25 thousand rubles;
   • dough forming machine - 92 thousand rubles;
   • stainless steel tables (2 pcs.) - 4 thousand rubles;
   • refrigerator - 10 thousand rubles;
   • other (knives, etc.) - 10 thousand rubles.
2. Retail store equipment:
   • cash desk - 12 thousand rubles;
   • acquiring - 20 thousand rubles;
   • refrigerated confectionery display case - 57 thousand rubles;
   • regular display case - 5 thousand rubles.
3. Design and advertising:
   • street pillar - 2 thousand rubles;
   • sign - 2 thousand rubles;
   • decoration, staff clothing - 7 thousand rubles.
4. Room renovation(without hiring third parties) - 20 thousand rubles.

These expenses are basic. You also need to take into account monthly rental expenses (for shopping malls). The minimum price for retail space is 300 rubles/m2, the construction of a pavilion will cost from 6 thousand rubles/m2, and the lease of land is agreed upon with the administration of the locality in advance. The employee salary fund is not included in the basic values, since a piece-rate payment system is implied. For individual entrepreneurs, you need to take into account the need to make annual payments to the Pension Fund.

Let's sum it up

A mini-bakery business is expensive. The average payback for an enterprise occurs after 6-8 months of operation. The final figure depends on traffic, assortment and quality of products. Marketing policy also plays a key role. Entrepreneurs select scrupulously and carefully, but this is far from a panacea.

Success will come with an established customer feedback system. The manager is required to have clear control over all business processes, right down to identifying the needs and preferences of customers. This approach will allow you to achieve a confident profit and scale your activities (for example, by increasing the number of retail outlets).

Bakery products are in great demand at any time. That is why now the business associated with the opening of small productions of various dough products is gaining particular popularity.

The mobility of mini-bakeries allows you to easily and quickly adapt to customer demand, changing the product range in one direction or another. Finished products are sold through kiosks, shops, stalls and other retail outlets.

Market assessment

Small confectionery shops have broader prospects than large bakery factories. In addition to the ability to quickly adapt to customer requirements, they can easily change their recipes and technologies. It is also worth noting the growing demand for luxury products, which are typical for small industries.

Despite the fact that now the level of bread consumption is gradually decreasing, people are willing to pay and overpay for a truly high-quality and unique product. At the same time, the annual import of bread from abroad is increasing. Its price is high, but buyers buy it sparing no expense.

Required Investments

The amount required to open a mini-bakery depends entirely on the expected volume of products. On average, a small bakery can produce up to 350 kilograms of bread in one shift. With such volumes, the starting capital should be about $100,000. The greater the demand for products, the more funds need to be set aside for the purchase of equipment.

Such amounts are quite arbitrary, because they are designed to open the bakery itself. At the same time, you still need to take into account the cost of renting or purchasing premises, completing all the necessary documents and paying staff.

Company registration

You can register a bakery as individual entrepreneurship or limited liability company. Considering that the bakery belongs to the “Food Production” category, you can use the simplified taxation system. To approve the technological project, you need to contact the state consumer supervision and fire supervision.

The sanitary and epidemiological station must issue a document guaranteeing that the premises used fully meet all requirements and standards. In addition, you will need a sanitary passport of the enterprise and the conclusion of an agreement with services that carry out sanitary treatment of premises and waste removal. Every employee must have a health certificate. All completed documents may cost approximately 2 thousand dollars.

Selecting a room

The minimum area required to install all equipment and store finished products should be approx. 150 square meters. Setting up a bakery is accompanied by a large number of rules that must be followed (otherwise the production will be closed).

The room must have artificial and natural ventilation, cold and hot water, waterproof floors, whitewashed ceilings and tiled walls. In addition, the premises should not be a basement or semi-basement. The entire area needs to be divided into several zones, each of which is reserved only for certain actions. These areas include:

• warehouse for storing raw materials;
• manufacturing facility;
• packing shop;
• warehouse for finished products;
• waste room;
• utility rooms.

Equipment purchase

If the quality of manufactured products comes first, then it is better not to skimp on purchasing equipment. Some of the most reliable equipment is from Italian, German, Finnish and French manufacturers. The cost of the equipment is high, but the money spent will soon be fully recouped.

Main equipment includes:

• Conventional ovens.
• Proofing cabinets.
• Equipment for rolling out dough.
• Rotary ovens.
• Industrial dough mixing machines.
• Industrial sifters for flour.

At first, you can purchase only one set of equipment, gradually adding to it as the volume of manufactured products increases.

You will also definitely need special racks for storing raw materials. You should buy carts, forms for storing finished products, special knives and scales, washing machines, and packaging equipment. Purchasing quality imported equipment can cost from 60 to 200 thousand.

It should be borne in mind that not all people will be able to immediately understand the operating principle of a particular device. It may take several weeks to train employees, but they will be able to work more or less confidently with the equipment only after two to three months. If possible, you can hire employees who have already had similar work experience.

The following video presents a story about the opening of a mini-bakery:

Opening dates

The opening time for a mini-bakery is on average 2 months. During the first month, the registration of activities and ordering of printing takes place, and in the second - the remaining work (opening an account, concluding a lease agreement, purchasing equipment, renovating the premises, coordination with the SES, installation of equipment, coordination of all details with Rospotrebnadzor, recruitment of personnel and conclusion of contracts with suppliers and clients).

The opening of the bakery itself takes place in the third month.

Required Personnel

Bakery technical staff are people who will be directly involved in the production of products.

The employees must include:

• Bakers– people who will be busy baking products. Their number directly depends on the size of the production (in a small bakery, one person can easily handle all the responsibilities, but in a larger bakery, only a few). Special education does not play a special role, but work experience is welcome.
• Technologist- a person who should be responsible for developing recipes, as well as carefully monitoring their compliance. In most cases, people are hired who have the necessary education and work experience.
• Confectioner– a person who will work with cakes, desserts, cookies and more. Only needed if the bakery produces confectionery products.

In addition, you will need cleaners and sales representatives.

Range and competition

Formation of product range

The best-selling bakery products are buns. The income from their sales averages about 50%. Rye and wheat bread are also popular. Pies with fillings, puff pastries, muffins and pastries also bring in a fairly decent income. Such products have a high markup and low cost.

It is difficult to surprise the vast majority of consumers with ordinary bread. Therefore, it is necessary to come up with new things and expand the product line (for example, you can introduce national bread products into the assortment different countries peace). Another popular type of baked goods is whole grain and bran bread.

Before being fully introduced into the assortment the new kind bread, you should make a small batch and try to sell it. If consumers actively buy products, they can safely leave them in the line.

Level of competition and foreign manufacturers

The Russian bakery market includes not only domestic products, but also those that came to us from foreign countries. Imports of products average from 20 to 25 percent. The main suppliers to Russian market are Finland and Lithuania.

According to statistical data in the territory Russian Federation There are about 28 thousand medium and small businesses engaged in the production of bakery products.

Advertising campaign

No business can do without advertising, including the opening of a new mini-bakery. After renovating the premises, purchasing equipment, recruiting personnel and preparing the relevant documents, you can begin production, which must be accompanied by marketing and advertising.

At the initial stage, you should not make large expenses regarding advertising. You can simply print flyers with information about the new bakery, briefly talk about the products and hire a promoter to hand out the flyers to passersby. A little later, you can use marketing developments that will attract an even larger audience. At the opening, you can hold an event where prize draws, competitions and product tastings will be held.

Another way to advertise a new bakery is to use advertisements at bus stops and on public transport. The main advertisement of an establishment is naturally the reviews of the customers themselves. If the product is of good quality, then the reviews will be positive, bringing new customers and income.

Profitability and payback

Statistically, the biggest profits can be made in the production of confectionery products that are in constant demand among customers (for example, muffins and filled buns). In addition, you can make good money by manufacturing luxury products at a large markup. In these cases, the profitability is about 50%.

Profitability of wheat and rye bread is about 10-20%, due to which the business begins to pay off in about 2-3 years.

On average, the income of one small bakery can be from 2 to 15 thousand rubles per day(from 60 to 450 thousand rubles per month, respectively). Naturally, the numbers may differ, because the exact income depends on many factors, including the area of ​​the enterprise, its equipment, the raw materials used, the range of products and much more.