It’s not for nothing that one of the wise said: “Whatever you call the ship, that’s how it will sail.” Now we are not talking about how a name influences one’s destiny in cosmic and energetic terms.

Let's talk about more pragmatic, earthly matters: why is it so important to choose appropriate name For the company? How to name a company so that it is successful? At the bottom of the page you will find examples good names firms grouped by different types activities.

The name is an element of the image

Have you ever thought that the terms “name” and “image” are very similar, and perhaps even go back to the same root? Indeed, in the image policy of companies, an important role is given to the name, as well as the logo and slogan chosen harmoniously to them.

Unfortunately, not all managers understand this, and sometimes they think about what to name an LLC only when certain problems arise with it. For example, when there are several identical or very similar names in the area, then some clients may go to competitors as a result of a simple mistake.

And then, thinking customers, partners, investors are somewhat alarmed by banal, replicated names like “World of Doors”, “Garant”, “Authority” and the like. Doubts arise about the professionalism of the “bearers” of such names. This means that this will indirectly ricochet on the success of the company.

That’s why, even at the stage of developing a corporate identity and defining a brand strategy, it’s worth thinking carefully about this point. After all, the name really is the face of the company, it is part of its sign, finally. So what should this “facade” be like? We'll figure out.

Main selection criteria

Naming, that is, the process of selecting and securing names of companies and types of products, is a difficult art. Marketers have developed basic criteria for selecting names that are sure to “pop.” Let's list these rules:

1. Uniqueness. Don't repeat yourself. Check your findings with lists of existing companies that are easy to find on the Internet. Particular care must be taken to distance oneself from popular brands and competing organizations.

2. Conciseness: ideally this is a 2-3 syllable word. It should be quickly remembered and easily recognized.

3. Easy to pronounce and write. No difficulties with stress.

4. There should be no ambiguous terms, allowing for double meaning. Especially if the other “decoding” has a negative connotation. Remember how many jokes there are among comedians and in everyday life about the word “marriage”. If you call a marriage agency exactly by this term, sarcastic grins and comments cannot be avoided. Therefore, think a hundred times about how to name the LLC in order to avoid such ambiguities.

5. Clarity. However, it is better if the company name still contains some reference to its activity profile. It’s just clearer, easier to search in search engines and lists.

6. Recognition for foreigners. There is such a thing modern concept as "user friendly". It means the ability to be understandable, recognizable even to foreign partners, if such, at least in the distant future, have a chance to appear. It is not necessary to select a name in Latin. Let it be a word in Cyrillic, but international, at least at its core, understandable in different languages peace.

What is prohibited: legal nuances of the question of how to name an LLC

Creativity is wonderful. But there is another component to this fascinating creative process- legal.

You cannot use someone else's name, especially if they are reputable companies. All brand elements are patented, and by “treading into someone else’s territory” you are violating copyright. This means there will be lawsuits and other troubles.

Similar problems can arise even with “simple” companies from which you borrowed part of the name. There are many similar examples, when one word is declined, existing and invented suffixes, prefixes, endings, etc. are added to it. The legislation in this regard is very imperfect, and it will be difficult to prove the “originality” of your word creation.

The same thing applies to the field of activity. If the name of the LLC contains the word “escort”, then questions will probably arise about what kind of escort we're talking about. Or when under the sign “Auto Workshop” there will be hidden a certain school for training authors who masterfully write couplets, advertising booklets, etc.
Under no circumstances should you use obscene phrases or other offensive language for these purposes.

When thinking about how to name an LLC, keep in mind one more “don’t.” It is prohibited (for ordinary citizens) to use the word “Russia” in the name of their companies, as well as legal names foreign countries, just as we do not have the right to mention the subjects of the federation and the names of government bodies, including international ones, and even officially registered ones public organizations. Even in a modified form.

What is allowed and even encouraged

Many existing global brands were formed as simply as possible: from the names or surnames of the founders. It is enough to name such legendary brands as “Chanel” or “Ford”, “Kalashnikov”, and everyone understands what and who we are talking about. And today this technique is sometimes used by ambitious entrepreneurs. At one time, let’s say, Dovgan vodka was on everyone’s lips, Alla Pugacheva began producing shoes named after herself, etc.

Difficulties arise when mentioning the field of activity. This is welcome, but on the other hand, the market is oversaturated with companies with roots in their names; “auto”, “fin”, “furniture”, etc. They are trying to combine them with sonorous prefixes like “super”, “express”, but they have long become familiar and “washed out”. You have to look for something close in meaning, associative, not straight-forward. Let’s say, instead of the banal “system” in construction companies ah they operate with the terms “trowel”, “vira-maina” and the like. But there are already too many of them.

Abbreviations, hybrid-compound words, abbreviations. They use it often, sometimes successfully. But, let’s say, not everyone can pronounce the state traffic police department without stuttering.

A common technique: take a foreign word either in its “pure” form, or transcribe it into Russian. If it doesn't hurt your ears at the sound level, it turns out decently.

Finally, you can invent your own word, one that does not exist and is not “written down” in dictionaries. But euphonious, original, hinting at the field of activity.

About a professional approach to naming

It is already clear from the above that this is not an easy matter. Let's see how thoughtful entrepreneurs who care about their image and understand the role of naming in business success approach it.

• An analysis of the activities of a particular company is required.
• The next stage is analyzing the target audience. Age, predominant gender of the clientele, status and other aspects. For example, a somewhat ironic or slang name may be suitable for a tattoo studio. But for a prestigious car dealership, such liberties are unacceptable.
• What's up with the neighbors? See how they work and how the names of partner or competing companies are perceived by others. Study their pros and cons.
• Develop criteria for approaching the name. That is, decide what you would like: an idea, sound associations, what is not possible, what is possible, how many words (syllables) you would like to contain, etc.
• Development of ideas.
• Selection of a “leader group” based on developed criteria.
• Legal examination of names that best meet expectations.
• Testing on potential clients and final selection.

Who should entrust the naming?

Who should do all this? Who knows exactly what to name a company so that it is successful? You can, of course, gather the most creative employees and entrust the task to them. Or announce a competition within the company with a prize for the winner.

But still, in any matter it is better to rely on professionals. That is, to delegate the development of the name to a naming agency. True, this service is not cheap.

Another much less expensive option is to turn to the services of copywriters. There are many websites on the Internet offering freelance services in various areas, including naming. Most often, this is done in competition formats. The organizers will only have to clearly outline the criteria for the requirements for the name, set a price for the winner or a group of freelancers who offered the most interesting options. And then choose these “highlights” from the offer and pay the creatives.

How to name a company: examples of names

We offer you examples of company names, grouped depending on the area of ​​activity:

• How to name a construction company: “We can do anything!”, “Smart renovation”, “Your builder”;
• Construction stores: “Assistant”, “Molot”, “Builder”;
• Electrical installation work: “Energy”, “Current to the House”, “Power”;
• Clothing or shoe store: “Yo-style”, “Wardrobe”, “Your Fashion”;
• Medical center: “Life Line”, “World of Health”, “36.6”;
• Accounting services: “Your accountant”, “Success”, “Consult”;
• Law firms: “Decision”, “Honor”, ​​“Checkmate”;
• Wedding salon: “Happiness”, “Dream”, “Cupid”;
• Transport company: “Business Lines”, “KIT”, “Transline”;
• Travel company: “Around the World”, “On the Road!”, “Planet of Travel”;
• Meat and grocery stores: “Myasko”, “Appetit”, “Babushkin Dvorik”.

It is impossible to register a company without a name. You will also not be able to open a bank account, enter an invoice or conclude a contract. The company name is an important component of the image and success of a business. It should be easy to remember, evoke only positive emotions among clients and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive changes in the financial condition of a company after a name change. The LLC name should be a strong marketing tool. Experienced specialists have long developed the principles and rules for composing the optimal business name.

But don’t rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of words in a person’s life. Many will remember the words of Captain Vrungel: “As you name the ship, so it will sail.” The second part of the article provides important information on the energy of words. It describes how to choose the right company name so that it reflects the scope of activity and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is capable of creating a holistic image of the product in people’s minds. It has a unique name and symbolism. A brand can be any product or service: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in small town, there are fewer requirements for the name, which allows you to be guided general rules. You can survey future clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense in creating and promoting brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the success and prosperity of the company in a highly competitive market. A beautiful name should be commercial offer, be based on a positive product image and offer unique opportunities to meet consumer requirements.

A successful LLC name will help save time when significantly expanding your business.

Basic principles for choosing a name

A brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the company's value, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if efforts are made to unify it. For example, Marlboro reflects the area, Coca-Cola reflects the composition. The name should be related to the specifics of the product and focused on further development, regardless of the product situation.

1. Don't give direct description product - the name should highlight, not describe. To reveal the characteristics of a product, advertising and marketing are used; repeating information in the name will be unnecessary. A descriptive name will limit marketing opportunities when competitors have copies of the product. In the future, the trade name may become an unbranded product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
2. A successful name may not reflect the characteristics of the product at all. This makes it unique long time(Apple).
3. The name must take into account the time factor and remain unique for a long period. Some unfortunate examples include Radiola, which means "warmth" in Latin, but in reality this household appliance, not heat based. Sport 2000 is a reference to the year, which in the future may give the impression of being old-fashioned. EuropAssitance - binding to the region, which prevents expansion to other continents. Silhouette (silhouette) began to promote yoghurts for the health of the body, and not for weight loss. This principle is especially important for medium-sized businesses.
4. The name must provide promising development in the international market. For example, the American brand CGE is often confused with its rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

• syllables or letters from the names (surnames) of the founders;
• surname + prefix К°, off;
• displaying the subject of the product in part of the name without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Ideas for names can be found on specialized websites that generate lists of suitable names for free. You can also use the paid services of naming agencies, who will select a creative name that will bring good luck.

What name will bring good luck to an LLC?

When choosing a name for a company, the reactions and emotions of potential consumers of the product are taken into account. It must be understandable to the target audience. To make sure the name is successful, you can conduct a survey among future clients.

Naming experts have come up with several important rules:

• The names on the list should be simple, pleasant and not misleading to consumers (the Vityaz florist shop, the Elena the Beautiful restaurant are inappropriate).
• The name does not need to reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
• It is not recommended to tie the name to geographical location. This will allow you to quickly expand your business in the future without renaming.
• If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova has been renamed for the auto market South America, since it was literally translated “does not go.”

1. Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
2. Use words complex shape or with a negative meaning.
3. Use templates and hackneyed phrases.
4. The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, and contrary to the principles of morality and humanity.

On the use of the words " Russian Federation", "Russia" and derivative words require special permission and an additional state fee is paid (10-50 thousand rubles).

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - “Breeze”). A sense of proportion is important. Names that are difficult to remember or pronounce will not bring success in business: Moskavtotransservice, Stroypromkonsalt. But a draft beer store can safely be called with a definition of the characteristics of the product.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consonance with famous brands will negatively impact profits and may result in litigation for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name should be easily readable in common languages ​​of the world. The words must at least remotely indicate the activities of the LLC - the consumer must understand what is being offered to him.

The abbreviation will not the best option for the name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Plant).

Owners initials

The first option for the name is always the initials of the owners. The option is good if the person is respected and famous among others.

Popular companies are named by the names of the owners or their initials: TM “Mersedes”, “Honda”, “Tinokov”. You can recall the famous company “Siemens”, founded by Werner van Siemens and “Phillips” - the name of the founders of the business.

Play on words

A good option might be a merger of two words or an acronym made from the first sounds. The world company Lego comes from the Danish phrase leg godt - “play well.” Additionally, the name is translated from Latin as “collecting.” The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

The sports shoe manufacturer Adidas is named after the company's owner, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often names are boring and unappealing to clients. A creative name popularizes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A notable example is "Canon", a modified name for the Buddhist deity Kwanon. The owners of Blue Ribbon Sports changed their name to Nike Inc in honor of greek goddess victory.

On Russian market There are also companies named after famous characters - “Napoleon”, “Lincoln”. Many brands have proven to be tools of popularity for their developers. Successful brands have made their owners legends.

Associations and environment

History knows successful variants of the name with a word that describes a natural phenomenon or an abstract concept that evokes associations with a company's product. “Hyundai” translates as “modernity”, and “Samsung” means “3 stars”.

The name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning, can be roughly included in this category. There is a limit on the number of letters - no more than 5. The last one must be a vowel. A good example there will be a Sony brand. The name comes from the Latin sonus - “sound”, and in English it sounds like sunny - “sunny”. However, in Japanese sonny - loss. This was the main reason for the abandonment of one letter n in the middle of a word.

Examples of names of transport companies

A successful transport company must have beautiful name that stands out from competitors. You can use English words:

• artway - art + road;
• arrive - to arrive;

It is allowed to combine the initials of co-owners or parts of their surnames. The company name should sound easy: Azimu, AutoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique LLC name, you can work in the following directions:

• connect the prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
• associations with speed, transportation, road (Trajectory, Fast transportation);
• resort to metaphors or play on words (Avis - bird);
• use derivative words from “express”, “trans”, “speed”;
• apply abbreviations (BNK - Fast, Reliable, Qualitative);
• neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations when pronunciated, and evoke pleasant visualizations.

Construction company name

The name of the construction company should create a feeling of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing companies and their abbreviations should be avoided as much as possible.

The name of the LLC in this area can reflect the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to play on the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold&Co).

A large number of new construction companies on the Internet does not negate the importance of the name and the principles of its composition.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The title should not be long, which prevents quick memorization (“Right”).

The owners often combine their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

• use no more than 3 words;
• the search should begin with Russian words, then Latin;
• neologisms must be deciphered in the company slogan to indicate the scope of activity;
• an abbreviation of a name consisting of several words should be euphonious;
• avoid legal terms - banal and hackneyed;
• do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism and personal values ​​of its employees and owners. Particular attention is paid to the color scheme and graphic design of the unique logo.

Furniture manufacturing company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, use the following methods:

• use georeference: Eden;
• play with foreign words: glass (glass) - Sunglass;
• furniture base: Mebelink, MebelStyle;
• highlighting the scope of activity: Soft lines, Interior;
• emphasis on positive associations: Formula of Comfort, Residence;
• add prefixes or symbols: Prima-M, Glebov and Co;
• play with the words: Furniture, Mebelius;
• foreign base: MebelStyle;
• use first or last name: Furniture from Ivanov.

Accounting company name

The name should indicate solidity, evoke trust and positive emotions. It is strictly forbidden to play on humorous names (BukhAccountingConsultingAudit - BUKA). The name should make clear the type of activity and seriousness of the organization: ExpertPlus, Glafbukh, guarantor, Balance, Accountant, Your accountant. It is allowed to play with foreign words: TaxOff, Account.

Modern names often contain abbreviations ( Financial statements Tax Returns - BOND), parts of the names of the owners in euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly visible in the table.

To determine the energy of the name, the numerical names of the letters are combined to obtain a common number. For a clear example, let’s look at the name “Elite”:

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After the calculation, you can proceed to deciphering the name:

• UNIT - the beginning of the beginning. It brings good luck to companies introducing new and unusual products to the market. The names are suitable for innovative developments and new technologies. The new brand will be easy to promote and will gain the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
• TWO is suitable for organizations whose purpose is to care for people (kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies (landscape design, gardening), hairdressing salons, manicures, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
• TROIKA increases the welfare of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's gaming centers, attractions, palaces of culture, etc. Helps in the production and supply of food products: cafes, pizzerias. Troika will ensure the success of the acting studio, advertising agencies, design studios. Her patron is Jupiter, the fusion of opposites, their interaction and unification. Thus, the name will convey balance and perfection.
• FOUR is the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have names that are consonant with the four. It is ideal for design bureaus and construction companies. The protector will be Uranus, stable and manageable.
• FIVE has favorable energy for companies in the field of recreation and sports: fishing and sports stores, fitness clubs, SPA, baths and saunas, sanatoriums. Will assist active development tourist organizations and guides. Will bring profit to the dealership of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
• SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique store, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor stores) will be included in their number. Success is guaranteed to beauty salons, clothing salons, cosmetologists, medical centers. Venus will help in development. Six reflects the ideal of human perfection.

• SEVEN is the elite. It is favorable for expensive stores and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual shapes recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
• EIGHT - patron of large financial companies with great cash flow. Brings good luck to banks, accounting and audit companies. Saturn will help, combining extreme materialism and infinity.
• NINE will help charitable organizations, private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron - Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful names

To see the importance of the energy component, you can consider several examples of successful companies:

• Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
• Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
• Russian Sea - 3;
• Euroset - 1;
• Megafon - 6;
• Tape - 1;
• Gazprom - 8;
• Yandex - 9;
• Pharma - 2;
• Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is guaranteed; they should not be neglected. Use the recommendations above and consider your chosen name options.

Any successful business does not function fully without a beautiful name. Determining it is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of the LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in a diminutive form. An associative word would be an excellent option.

If you can’t find a beautiful name on your own, you can contact agencies that specialize in naming. For their services, specialists can demand up to 30 thousand rubles. A free source of ideas will be sites with name generators that will provide a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

Choosing a name for your company needs to be approached carefully and scrupulously; carefully but ruthlessly eliminating most of the options that come to mind. Why? A name is a first impression tool: the most important and most effective if done correctly.

To create a successful name for your company, it is not always necessary to turn to the services of professionals and spend fabulous sums on it. You can handle naming (that’s what the process of developing a name is called) on your own: just make a list of the directions and goals of your work, and then turn on your imagination and express the essence of everything written in two or three words.

What is the name of a law firm?

In the previous article, we already told and explained why templates are good - they work proven. The same can’t be said for “creative” ideas like making up a name from the first syllables of someone’s name or coming up with original, unique buzzwords.

IN classic form The name of a law firm can be divided into 3 components:

1. 1. Organizational form.
   2. An adjective indicating the field of activity.
   3. Word-title.

Let's look at each component in more detail.

1. Organizational form

Have you ever thought, How does a “beauty salon” differ from a “beauty studio”? Most likely not, because both there and there will provide you with all the necessary services. In fact, there really is no difference. But their owners can easily justify the existence of a difference, thereby giving yourself an advantage over your competitors(even imaginary ones). For example, the owner of a “beauty studio” may say that they have a more creative approach and are open to experimentation, and the owner of a “beauty salon”, in turn, will note that they have highest level service.

And this is the first secret of success - feel which word is “yours”, come up with undeniable reasons for this.

Law firm name options:

Remember that the actual difference in concepts will only appear when you come up with it and can explain it. So it’s quite possible to first choose what you “liked more.”

2. Adjective indicating the field of activity

It’s better to immediately show the client where he ended up. To do this you should use semantic definitions, reflecting the scope of your company:

• Legal
• Legal
• Consulting
• Advocate

By adding such an adjective, you make the name “speaking”, potential clients will also appreciate it.

3. Word-title

The last stage is the most difficult, but at the same time the most important: to come up with a direct name for the company - one that will distinguish and set it apart from others on the market.

What can be used as a law firm name?

1. Last name of managing partner
   To some extent, a canonical option (from the category of “it’s customary”), but at the same time quite successful, because a name is, in fact, your most obvious difference as a specific specialist. This approach is especially relevant for private practitioners.

2. Legal noun
   For example: “Themis”, “yurconsult”, “yurikom”, “professional lawyer”, etc. When choosing this option, you must understand that your name will be “like everyone else,” like average companies in provincial towns. But perhaps this is exactly what your target audience needs?

3. A noun indicating the field of activity of your company, but NOT BANAL!
   This is exactly the kind of creativity with which it is important not to overdo it. Rate: “The Hobbit”, “Fiolent”, “The Four Pis”. Would you understand that these are law firms? Me not. But these are real existing names!

It is also important to consider that the title should be as informative and short as possible. For example, if you take the surnames of four partners as the name, then clients will either remember at most only the first two, or completely ignore the name as too difficult.

So we've looked at necessary basis naming for a law firm, now is the time to try the described scheme in action and create a name for your company.

4. Methodology for developing a law firm name

In order for you to feel all the creativity of the naming process, I offer you play a game. The rules are quite simple:

1. 1. Choose your favorite word from the first column.
   2. Choose your favorite adjective from the second one.
   3. Enter your main activity.
   4. Now just take and combine the words you like in each column, changing declensions and cases.

Unleash your imagination! This is the key to success!

Organizational form	Adjective indicating field of activity	Noun indicating type of activity (your practices)	Remember that the service is intangible! Adding the First and Last Name of the Managing Partner to the company name is a more winning strategy. Especially if you are the media person of the company and the brand will be built on your last name.
Department	Legal	Bankruptcy
Group	Legal	Insurance
Studio	Consulting	Family disputes
Boutique	Advocate	Marketing
Team
Salon
Factory
Center
Collegium
An association
Laboratory
Firm
Company
Clinic

What happened?

Original names of law firms

I would like to repeat that the success of a company name always lies in recognition, clarity and uniqueness. Every entrepreneur understands perfectly well that offering a client something that no one else has is a winning strategy. Absolutely the same logic applies to naming.
Finally, I will give examples of several companies that have quite interesting and not trivial names.

Law Firm
"Business Elephant"

Organized Legal
Group - organized crime group

Legal boutique
"Insurance Greedy"

A successful name is a balanced combination of a classic approach, customer-friendly terms and non-standard solutions.

Start inventing something now!

And maybe very soon your idea will become a popular brand!

Each company must have its own name. No nameless business can be officially registered, so you should choose a name for your company before you start doing paperwork. In this article we will discuss how to name a company so that it is successful and promising.

Why does the company have a name?

One of the most important criteria when choosing a company name is uniqueness. If you are interested in how to name a company correctly, listen to the advice of experienced marketers:

1. The name should be easy to remember and concise. In this case, potential clients will recognize him. It is desirable that the word consist of one or two syllables;
2. Before you make your final decision, think about how comfortable your clients will feel when they say the phrase you created. The main thing in this matter is not to overdo it, so be sure to test for the difficulty of understanding the name;
3. Do not use negative words or ambiguous expressions;
4. If you plan to further develop your business and go international, try to find a phrase that sounds good in different languages. Be sure to check its meaning in those countries with which you want to establish partnerships;
5. Please ensure that your company's name is not associated with competitors or other well-known brands.

Legal subtleties

Before naming a company, you should think through everything legal nuances:

• If you accidentally take someone else's name, which is patented as a brand or trademark, this will be considered copyright infringement. In this case, you will not be able to avoid legal proceedings with the owners of the company from which you “stole” the name;
• A name that is very similar to the name of a competitor’s company can be brought to court;
• Private entrepreneurs cannot mention the word Russia or any derivatives from the names of the subjects of the federation in the name of their company. In addition, the chosen word or phrase cannot be obscene, offensive or violate the law;
• The name cannot mislead customers regarding the direction of the enterprise's activities.

Choose the name yourself

The main goal of any entrepreneur is to figure out what to name the company so that it is successful and brings good income. A company name is an effective marketing tool that increases its recognition and helps promote products or services on the market.

To make the name work in your favor, you will have to spend a lot of time and effort. The best place to start is by developing a company motto, brand, and logo. First of all, carefully analyze the business development concept and scope of activity. After this, you need to analyze the target audience. For example, if you want to open a youth clothing store, the name should be light and casual. For a boutique with expensive clothes that ladies visit of different ages, you should choose something more solid and “elegant”.

First of all, pay attention to similar companies to identify your main competitors, as well as analyze their promotion methods. Formulate the basic requirements that you have for the name. This will help you choose the appropriate option.

There are many options for how to name a company. The easiest way to come up with good name for your company - brainstorming. Write down all your ideas, even if they seem stupid and completely useless to you. The more sketches you make, the easier it is to choose the right option. Involve your friends and relatives in this cause. Maybe they can give you some good advice. A dictionary or manual with specialized foreign vocabulary can be a good helper for you.

If you decide to use a topic word, you should consider whether it will be clear to all clients. Sometimes complex names scare off buyers, so it is better to use them for companies that work with a certain number of clients.

When choosing a name for your company, do not forget that you will have to pronounce it often when personal meetings with clients and partners, as well as during telephone conversations, so pay attention to how it sounds in different conditions. Little things like this can have a big impact on a company's image.

Professional approach

Beginning entrepreneurs often turn to specialists asking for help in naming a company. You will have to pay about $1,000 for professional services. This is too much money for start-up companies, so in order to save money at the start, it is better to solve this problem on your own.

Serious organizations are very sensitive to their reputation and image, so they usually turn to naming agencies for help. Professionals conduct research into the company's activities, analyze the market, and then offer several options for naming the company that fully comply with all the requirements of the legislation of our country. The choice remains with the customer.

Naming provides for inclusion in the name:

• Owner's name;
• Names of main products;
• Basic concept;
• Abbreviations;
• Foreign words.

Before registering a business, decide what? It is advisable to work as a private entrepreneur at first. In this case, you can significantly save on paperwork. they will tell you in tax office at the place of residence.

If you are opening an LLC, you must provide the full name of the company. In this case, the use of foreign words is allowed, but only in Russian transcription. , is not reflected in the company name. There are few restrictions in choosing a name for a company; the most important thing is to approach this issue creatively.

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Options for good names

If you can’t decide what to name your company, examples of names will help you find the right solution:

• A construction company must be reliable and stable, so its name must inspire confidence among clients - “Our House”, “Stroycity”, etc.;
• In the name transport companies you should use the theme of speed or cars - “Fast and Furious” and so on;
• A travel agency can be called “Tender Coast”, “Voyage” or “Traveler”;
• The original name of the furniture store - "Divan Divanich" - attracts people with its homely comfort and special warmth. And the name of the store “Chistulya” suggests that you can find any detergents and cleaning products there;
• The veterinary clinic can be given the name “Aibolit” or “Animal Repair”.

An entrepreneur must decide for himself what is the best name for the company, since this is one of the important components of his success and well-being.

Let's sum it up

Regardless of what you name the company, at the first stage you will have to spend a lot of time and effort on its development. Please pay attention Special attention accounting, customer service and marketing policy. If you do everything correctly, in a few years the name of the company will be known not only in our country, but also abroad.

• What are the requirements for a name?
• What will help you make a choice?
• Original examples

Before how to open a business from scratch, you need to think about the name of your company. You will be surprised, but the success and, of course, the income of the business you start very much depends on this component. Next, we will tell you how to name a company so that it is successful and does not contradict regulations. In addition, below our readers will be provided with a list of best examples names of LLCs and individual entrepreneurs in Russia.

What are the requirements for a name?

Before naming your company, you must familiarize yourself with the following requirements Civil Code RF and Federal Law No. 14-FZ dated 08.02. 98 “On limited liability companies”:

• The name must indicate the legal form of the new company.
• You can use words such as “Russian Federation” and “Russia” only after obtaining special permission.
• It is prohibited to give a name to a company if it contradicts the principles of humanity, morality and public interests.
• If such a name already exists in another city and the trademark is registered, naming the business is also prohibited.
• It is unacceptable to use in the name of the organization the names of the power structures of the Russian Federation, their subjects, as well as the use of the names of any states.

In principle, the requirements are quite adequate and even if you have not read them in advance, there is a very small chance that problems will arise due to a contradiction to one of the points. However, you should still be aware of these rules, because... Some names cannot be assigned to a company, no matter how much you want it!

What will help you make a choice?

So, now we will talk about the best way to name your company in order to gain success and attract clients.

Consider the following tips and then your business will only prosper:

1. Add the field of activity of your company to the name. For example, if you want open a photo studio, “FotoTochka” will sound good (but this already exists, look for alternative options).
2. Link your name to the region in which the company will be involved. For example, Kubanzhilstroy LLC.
3. It’s trivial, but sometimes it works - to name a company beautifully, use your last name or first name. Remember the same Ford company, founder Henry Ford, or Mercedes.
4. Include in the company's name its main advantage over its competitors. If you want to open a grocery delivery business, customers may like the name “Lunch in a flash!”
5. Use abbreviations because... they are easy to remember, which is not only logical, but also recommended by the ancient science of Feng Shui. The well-known construction company PiK will be one of the simplest examples.
6. Introduction of foreign words such as “Food”, “Market”, “Corporation”. They give the company an unusual and at the same time sonorous name (remember “MamaMarket”, one of best franchises for women's business).
7. Before you give your company a name, be sure to write it in a search engine and see what comes up on the first page of the search. In this regard, you need to name the organization in an original way, so that when the client wants to find you, it will be you. There is no need to call the coffee shop “Fragrant Coffee”, because... such names in Moscow or other big city There will obviously be several, and the client may not come to you, although he was initially interested.
8. Use your imagination and rely on the interests of your target customers. It is their opinion that should be taken into account when choosing a company name. If this is a youth cafe, analyze what words are now in fashion and how successful it will be to use them.
9. Please note that when opening an individual entrepreneur, the business will be registered under your full name. A company name can only be assigned when registering an LLC. However, there is no need to be upset, because... can be called open store in its own way, no one forbids making signs, it’s just that individual entrepreneur I. I. Ivanov will be written on checks and documents.
10. If your company has a fairly large turnover of goods, add prefixes such as Mega, Giant, Super or even Island. As practice shows, such prefixes to words arouse interest among clients.

You might be interested in: 20 ways to save money family budget on products

So we have provided some tips on how to correctly name your company so that it prospers and attracts wealth and good luck. Next, we will provide some of the best examples of names for each of the areas of activity, which will help you come up with a name for your business.

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Original examples

So, in order not to overload you with information, for each business option we will provide three of the best names that already exist and are popular with people.

Take note of these ideas to name your own company beautifully and uniquely:

• Construction stores: “Partner”, “Trowel”, “Stroitel”;
• Law firms: “Decision”, “Robin Hood”, “Checkmate”;
• Medical center: “Life Line”, “World of Health”, “36.6”;
• Accounting services: “ProfAccountant”, “FinUspekh”, “Consult”;
• Electrical work and plumbing: “Energy”, “Master-drain”, “Master-House”;
• Clothing or shoe store: “U-style”, “Bolshevichka”, “Modnitsa”;
• Wedding salon: “Union of two hearts”, “Dream”, “Cupid”;
• Repair and decoration of apartments: “Specialists”, “Smart renovation”, “TOP-builder”;
• Travel company: “Around the World”, “Into the Summer!”, “World of Travel”;
• Transport company: “Business Lines”, “KIT”, “Transline”;
• Meat and grocery stores: “Myasoedov”, “Appetit”, “Molochny Dvor”;
• Ritual services: “On the last journey”, “Memory”, “Necropolis”.

Based on these examples of LLC and IP names, you can come up with a name for your company. The main thing is to fantasize and, if possible, make an online survey out of 10 invented examples to understand which option will appeal to an independent jury. This is how you can name your company so that it is successful and makes a profit!

Do you want to earn money without leaving your home? Then you should try working on the Internet. Check out our versatile set of50 ways to earn money. We are confident that you will find an idea that will bring you constant profit.

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