Are you eager to promote your Instagram account? Great! In fact, it turns out that this is much easier to do than it seems. One of the most popular methods is hashtags for Instagram, which will help you gain the attention of your audience by communicating with people within the service. So what is it and how to use it?

What it is?

How to choose hashtags on Instagram?

When writing tags on Instagram, you need to choose them correctly. First of all, they must correspond to the general theme of the photo. It is best to “peep” an example from businessmen or stars, whose profiles are simply strewn with key phrases for successful promotion. The most popular and relevant for Instagram promotion are the well-known classic hashtags, including #sun #love #family #sea #weather #me #follow #like #girl #food #fashion and others.

When selecting key phrases, focus not only on the image itself, but also on words close to the theme of the photo as a whole. For example, you can add the following tags to a photo with the sea: #sea #me #rest #vacation #relax #sea #sun #happiness and so on. To enhance the effect, you can put tags on different languages.

Don’t forget about temporary hashtags that reach the top for some reason important dates. These could be holidays, elections, popular events. You can also use personal “words” that have special meaning. New tags also appear periodically - for example, tags of branded companies during prize draws.

How to create your own hashtag on Instagram?

Many users are interested in the question of how to choose their key phrases. Hashtags on Instagram can be invented by the user and carry a special meaning that is clear only to him or his friends. These can also be simple, fun and creative captions that reflect the user's personality. Your tag can be used in several publications and express the owner’s attitude towards the photo. It’s easy to come up with: it all depends only on your imagination and preferences. Write about your impressions of the shot, remember the funny moments associated with it. By the way, you can put tags not only under photos, but also under videos. Well, you already know how to choose hashtags, so be creative and imaginative: other users may find your photos and be interested in a phrase with text of their own composition. You’ve learned how to make classic hashtags on Instagram, so let’s move on to the next stage.

How to use tags correctly?

How to make an interesting hashtag on Instagram correctly? To do this, follow all the recommendations indicated above. Pay attention to important fact: Exceeding the number of mini-inscriptions from the author on an iPhone or Android can lead to the fact that they may not be registered. Anticipating your question - how many hashtags can be used in one photo, I will answer: exactly 30 pieces. If you add the 31st, they will simply be deleted and will not be loaded along with the photo. It will be a shame if you didn’t have time to save or write them down. You will have to think about what to do in such a situation and create tags again. Agree, not the most tempting prospect? But if you follow my advice, you will be able to use and write correctly keywords for your profile.

Read the separate article.

Wondering why hashtags or geotags don’t work? Maybe you should just update the app to latest version to know which hashtags are trending on this moment.

Conclusion

So, now you know how to properly promote your Instagram account and choose hashtags for your favorite photos. Don't forget to follow the "Newest" section and create your own phrases. Making a hashtag is not as difficult as it seems, and this article is a clear example of this. Use the right tags and ensure an influx of subscribers who may even repost your photo. Who knows, maybe you will attract new users using similar phrases. It’s not for nothing that Instagram was created as a platform for promotion? Go ahead - select tags and move them!

If you're interested, check out our other article.

What is a Hashtag?

Hashtag (from the English hashtag) - description for the content. It helps users who are interested in a specific topic to quickly find posts on the same topic. Typically, a hashtag is a phrase written without spaces (continuously) or a word with a hash mark (#) at the beginning.

Hashtag looks something like this: #sport or #Humor

Hashtags are used mainly on websites social networks. They gained unprecedented popularity on Twitter in 2010. And this symbol was invented on August 23, 2007 by Chris Messin, who introduced it to simplify navigation and communication. Journalists began using the hashtag #SanDiegoFire, at Messina's suggestion, to highlight tweets about a series of wildfires in San Diego. But now you can use hashtags on other social platforms such as Instagram, Facebook, Pinterest, Tumblr, YouTube, Google + and other services. Next, I will tell you how to use hashtags correctly using Twitter as an example.

How to Use Hashtags - A Beginner's Guide

Hashtags are inserted directly in the text of the message, anywhere. If your hashtag contains multiple words, group them all together. If you want the words in your phrase to stand out, use capital letters(#Let's be friends). Capital letters will not change the search results, so searching for #Let'sBefriends will give the same results as #Let'sBefriends.

Also in hashtags numbers supported#11Ocean's Friends. And here punctuation marks are not supported, so there are no commas, periods, exclamation marks, question marks or apostrophes in hashtags. Also forget about asterisks or any other special characters.

You've probably noticed the @ symbol. Keep in mind that the @ symbol is intended for something completely different. Using the @ symbol in front of a person's Twitter name will indicate that the tweet is intended specifically for them, but will not be a hashtag.

There is no special list of preset hashtags. It’s easy to create a new hashtag; put a hashtag in front of a word or phrase that, in your opinion, reflects the meaning of the message, and now your message will be seen not only by your subscribers, but also by completely unfamiliar people. Thanks to this, you will be able to get more subscribers to your account. And if this hashtag hasn't been used before, congratulations, you've invented a new hashtag!

Like I said, Twitter is home to modern use hashtags, they are more versatile than others on other sites. Hashtags on Twitter are primarily used to identify specific topics of conversation. In the Twitter sidebar there is a list of the most used hashtags at the moment, a kind of TOP, based on all the latest tweets.

Examples of using hashtags

Beyond simply writing your tweets, hashtags can help you establish your voice when joining a larger conversation. You can use multiple hashtags in one tweet, but don't overdo it. One in three is generally an acceptable range.

Here is some example of a tweet that uses hashtags:

  • The film #TheLastBoyScout is the best film with B. Willis! #movie

This tweet will be seen not only by your readers, but also by those who are looking for information about the film. The Last Buy Scout or simply interested movie.

If you want to get more subscribers to your account, then use the appropriate hashtags:

  • #I read mutually (#I read mutually)
  • #RuFollowBack (#rufollowback)
  • #MutualFollowing (#mutualfollowing)

This is just an example; in fact, there are a huge number of hashtags on a variety of topics.

Finding relevant information for you among many posts on a social network has become much easier using hashtags. By placing a hash symbol in front of a keyword in the search bar, you can filter its results. Similarly, using a hashtag, you can assign your posts, photos or videos to certain thematic groups, which will increase access to them to other members of the social network and increase the number of views. In this step by step instructions with photographs you will learn how to make a hashtag on the VKontakte social network.

Step 2

Next, separated by commas, starting with the “#” symbol and without a space, enter the keywords. It’s worth noting that when writing a hashtag, you can use an underscore to separate words (for example, “#Windows_10”). Then click the "Save" button.

Step 3

The hashtags for the post have been saved. To find posts with a similar hashtag, left-click on it.

Step 4

You have been taken to the search results for the selected hashtag.

Step 5

How to put a hashtag on a photo on VKontakte

In order to assign a photo to a specific thematic category, you can use a hashtag. You can set a hashtag for a photo while adding it to a social networking site. Start by clicking the Photos menu item and clicking the Add Photos button.

Step 6

Now select the folder where the photo is saved, select the photo and click the Open button.

Step 7

Now you can add hashtags to the photo description. To do this, enter the “#” symbol and enter the keyword without a space. Thus, you can enter several hashtags separated by commas. In order to use a phrase in a hashtag, you can put an underscore between the words. Now click the “Post to My Page” button.

First, let's try to answer the question, what is hashtag?

It is the “Grid” symbol translated from English - Hash, A tag is a label, a label.

In order to use a hashtag, you need to write # before the keywords, for example like this. This keyword will automatically become an active link once published. By clicking on this link we will see all posts with this tag in the news feed of the social network. It is worth noting that hashtags consisting of several words should be written either together or with an underscore (examples below).

How to use VKontakte hashtags and why

Typically, hashtags are used for convenient and quick navigation on a social network, as well as for promoting your product or service. You have noticed them more than once in the news of groups and public pages, or in a friend’s personal news, that’s right, you can use hashtags:

  1. On your personal page on your wall (in the “What’s new with you?” field)
  2. In the group where we are an administrator on the wall (in the “Write a message” field)
  3. IN public page, where we are also an administrator.

Thanks to this, in one feed we will see all the publications that interest us in one place, for example, such as #Elections_on_Mars or #WorldLiterball Championship.

Search by VKontakte hashtags

Searching for hashtags is carried out as follows - if we don’t have the “Tag” of interest at hand, then we enter it in the search, to do this, click on the top menu of VKontakte “Communications”, then click on the submenu “News” and enter the one we want in the search bar #hashtag, for example #beard and what we see:

In less than 10 years, ashtags have gained popularity among Internet users, and most of all, fans of social networks. This lattice has become part of the marketing strategies of large and small firms. On city streets there are numerous billboards with numbers, words and the world famous “#” symbol.

What are hashtags?

A hashtag is a hashtag combined with one or more words and/or numbers. Several such combinations can be used at the same time. Their main feature is automatic conversion into a link. If you click on any hashtag, you will get a selection of messages with that combination of symbols.

Most often, hashtags are used by ordinary users on social networks. The hashtag is useful for marketers, Internet experts, specialists in popularizing websites, products, services, and even entire companies. Sometimes hashtags are also used in search engines.

Main features of hashtags:

  • Availability of keywords. The reader quickly determines whether he should read the post.
  • Structuring. Hashtags provide grouping of homogeneous information.
  • Quick search. You can quickly find the necessary data in thematic messages.

A hashtag is a mark that filters various messages according to topic. It is most often used on social networks, as well as on blogs. If a post is tagged with hashtags, it's much easier to find. You need to enter keywords in the search. This allows you to increase traffic to a site, group, or quickly spread a message.

How did hashtags come about?

Most people are convinced that the social network Twitter is to thank for the emergence of hashtags. In fact, the social platform has only helped spread these icons. The latter appeared in the late 80s of the last century to structure information in Internet Relay Chat.

Twitter is the first social network to introduce hashtags. In 2007, designer Chris Messina asked followers about their views on the hash mark. After receiving numerous positive reviews and approval from management, the idea was accepted.

In 2009, hashtags began to be actively used on Twitter. In 2010, they were mainly intended to highlight popular trends and news in the media world. Although Twitter developers opposed it, the hashtags spread to Facebook, Instagram, Youtube, Google+, Pinterest, VKontakte, etc.

Rules for writing hashtags

Writing language

On the Russian-language Internet, in most cases, hashtags are written in Cyrillic. However, it is advisable to supplement them with messages on English language. And for large global social networks or other sites it is worth using the Latin alphabet.

Various symbols

You can use almost any symbol with hashtags. You shouldn’t limit yourself solely to words and a standard grid. Use symbols such as ~,!,%, &, *, `, @, $^, = or +. Make your messages creative and unique.

Forget about spaces

Hashtags are written without spaces. If you use the latter, then forget about links: you will only get hash marks and other symbols. The main thing is not to forget about the gaps in regular messages when writing on social networks.

Combine words

Spaces separate one word from another when writing ordinary sentences. What to do when you need to enter a phrase? Apply the "_" icon. For example, #how_to_put_hashtags. Do not confuse this with the dash (-) symbol.

How to make two hashtags?

To get two hashtags at once, put a space between them. For example, #how_to_put_hashtags and #how_to_put_hashtags_on_vk are two hashtags, and #how_to_put_hashtags_how_to_put_hashtags on _vk are one.

Here are some more examples of hashtags:

  • #Thanks_google;
  • #Live;
  • #Friends;
  • #Passive income;
  • #The world_should_know_what_I_eat.

Hashtags with proper name in most cases they are used without capital letters. Although you can write like this: #ThanksGoogle. And to make it more readable, we mark #Thanks_Google.

Hashtags on Twitter

Let's start with Twitter, thanks to which hashtags have spread to other social networks. Let's immediately highlight two extremes: you can not use signatures with a grid at all, or you can enter only the most popular options. If you don’t use hashtags, the message will, at best, only be read by a few dozen users. But in the second, the inscription will be difficult to find among hundreds or thousands of others.

Let's give specific example effective use of hashtags. At the beginning of August 2015, the VKontakte network was unavailable for 3 hours. The latter’s employee, Georgy Lobushkin, used Twitter to substantiate the causes of the problem. In a matter of minutes, thousands of VK users read the message.

After analyzing the history of Twitter, it is worth highlighting several groups of hashtags.

Thematic

Twitter users post messages on a specific topic. If they took a photo while in traffic jams, then they can indicate something like #Moscow_traffic jams, also indicating the name of the district or city street. And in case of a delicious lunch they write #photo_food or #blooper. If an article is being presented on the topic of promoting content on the Internet, then it is difficult to do without #seo or #seo.

Event

Such hashtags are dedicated to both world, national or local events, as well as personal outstanding dates. For example, popular hashtags like # New Year, #Sochi2014 Olympics, #presidential elections, #fire. The message also indicates important for specific person events: #wedding, #new_job, #birth of a child, etc.

Such hashtags are used mainly for entertainment purposes. Popular signatures are such as #I_never_have, #my_favorite_movie, #why_I_love, etc. Such messages do not carry any deep information content. With their help, users report personal hobbies and preferences. Hashtags are often used famous people so that interest in their pages on social networks does not fade away.

To create hashtags on Twitter, a special window is used. The procedure is standard: mark # and write the words. When you post a tweet, you will see that the hashtag will be in a different color.

Companies often strive to come up with unique hashtags. To do this, caption options are written in the social network search. If no similar combinations of words are found, then the proposed combination is unique. Companies increase the number of customers through social networks. And well-chosen hashtags are also marked on business cards, banners and booklets.


Hashtags on Instagram

  • #Love;
  • #follow;
  • #followme;
  • #happy;
  • #Instagood;
  • #tbt;
  • #cute;
  • #photooftheday;
  • #tagsforlikes.

What is interesting for the average observer is not the quality, but the quantity of hashtags. For example, there are almost 1 billion photos tagged #love on Instagram.

Hashtags allow you to group millions of photos on the Instagram social network. Just enter a tag to see images that reflect certain emotions or demonstrate the beauty of different parts of the world.

Hashtags and VKontakte

Typically, up to 5 hashtags are used on VKontakte. If you apply more, it will look like spam.

VKontakte developers Special attention paid attention to the convenience of searching for information using hashtags. As in the above-mentioned social networks, you must specify search keywords in a special field and press the Enter key. And then the user gets acquainted with the search results.

If you are looking for information on VKontakte, use double filtering: both by hashtags and by categories. For example, you can indicate #cars in the News. You can also group information into the following groups.

  • People.
  • Audio recordings.
  • Video.
  • Communities.

Sometimes you need to find or specify information in a specific group. In this case, write a hashtag, @, space and a link to the group. It looks more clearly like this: #hashtag @ gruppa.

Hashtags on Facebook

Searching for information on this social network is very convenient. For example, you just need to click on the required hashtag to get all the posts with it. Another way is to enter facebook.com/hashtag/ into the search engine feed and indicate the hashtag. In this case, the hash mark is not needed because letters are used instead.


Hashtags on Google+

Google+ also allows you to use hashtags. In fact, there is only one rule - forget about spaces. Interesting feature- after publication, only numbers, letters and underscores remain in hashtags, and everything else is moved outside the tag.

Google+ allows you to create hashtags using just numbers: #3856, for example. And if you don’t put a mark yourself, sometimes the system will do it automatically.

Google+ supporters should stick following rules hashtags.

  • Using tags, you can introduce information to people outside your circles. Get more subscribers.
  • Use descriptive labels. Fewer words that are directly related to places, products or events. Messages like “Advice_to_housewives”, “Writing_texts” or “Plumbers_services” will be effective.
  • Check out the Cyfe service. Using it, you can find information in network archives.

The approach to searching using tags is also interesting. The user receives not only the exact entry, but also words that are close in meaning. There are no restrictions regarding the length and number of hashtags.

Where else are hashtags popular?

Previously, Odnoklassniki used tags. However, at the end of 2016, they were replaced by hashtags. The latter actually become a link immediately after the post is published. This greatly simplifies the search for the desired information on a social network.

Hashtags are also used on YouTube. They are noted in the descriptions of the videos. You should not enter more than 15 hash icons, since the lion's share of users will consider this spam. In this case, the main purpose of hashtags is to simplify the search for thematic videos.

Pinterest also gives users the ability to use hashtags. This social Internet service does not set requirements for the number and length of tags. The latter are used exclusively in descriptions. Most often, users write letters and numbers.

Telegram, one of the most popular and reliable managers, also allows you to use hashtags. They are useful if you are writing or searching for important messages in both group and private messages.

Other rules for using hashtags

Having familiarized ourselves with the basic rules of how to correctly set hashtags and the features of social networks, let’s dwell on some other nuances.


Stick to these simple principles and use the correct hashtags.