Read below in our article about how to open a hookah bar from scratch, what you need for this, how much it costs to start a business, whether it is profitable and how much it is.

The fact is that many cafes and restaurants already offer hookah and have a specially equipped place for this. Or at least interested in it. This means you can locate your hookah bar on the territory of an existing cafe. This will reduce advertising costs (since the establishment already has its own clientele, which will come to you) and on renting and furnishing the premises.

Besides, your visitors will always have a cafe nearby where they can also have a snack. They will undoubtedly like this convenience.

If you work independently, then most likely your hookah business will have to expand a little: organize a small cafe in addition to the hookah bar, where your visitors can order coffee, tea, other drinks and at least light snacks.

How to register a hookah bar

It is best to register a limited liability company for such activities. You will need a month of time and approximately 20 thousand rubles.

If you open a hookah cafe, then For strict compliance with the law, it is best to register two subjects at once entrepreneurial activity. One of them is the hookah bar itself, and the second is a cafe, from where drinks and food will be delivered to the hookah bar, because they will have to be prepared in another place.

What kind of room do you need for a hookah bar?

The requirements for the premises for a hookah bar are almost no different from (ventilation, sewerage, the presence of utility rooms), but increased attention is paid to fire safety, so it is worth taking care of a reliable ventilation system.

The hookah bar should have a good exhaust hood, a smoke removal system, and before opening the establishment you will receive a thorough inspection by the fire inspectorate.

Design and installation of all communications costs approximately 150 thousand rubles.

Usually hookah bars are small establishments. The hookah bar is aimed primarily at regular clients, so it is best to create a cozy, comfortable environment.

In this case, it is best to divide the hall for visitors into fenced areas for each client, almost separate rooms. Firstly, it creates a special atmosphere for visitors, and secondly, it perfectly meets the legal requirements regarding smoking areas.

Single zone size– about 10 square meters, but do not forget to make several rooms more spacious - for large companies. In principle, 100 square meters is enough for a small hookah bar.

Equipment for hookah bar, design

If you yourself do not have an excellent sense of taste and extensive knowledge of interior design, then it is best to turn to a professional designer.

Design project for a hookah cafe for 100 square meters will cost from 90 thousand rubles.

You will definitely need a high-quality audio system, tables, cash machine, hookahs themselves and everything that is necessary for them, as well as other little things. These costs will range from 500-600 thousand rubles.

Hookah business profitability, profitability

HD video:

1. Hookah Inspection. Part 1.

2. Hookah Inspection. Part 2.

3. Hookah Inspection. Part 3.

Hookah business - the new kind entrepreneurship that came from abroad. Behind a short time he became popular and in demand. How to open a hookah bar, what is the minimum budget to set and what equipment to choose, you will learn from ready-made business plan with calculations.

The rise of the hookah business began after the anti-tobacco law in 2014. According to it, smoking was banned in public institutions - cafes, bars and restaurants. The only places where you can openly smoke are hookah bars. Smoking was allowed, but the serving of food and drinks was limited. Therefore, many entrepreneurs have opened a lounge area next to the hookah bar where you can relax, eat and chat with friends.

Brief characteristics of the project, calculated for Kazan:

• amount of initial investment - 1,390,800,000
• payback period - 5 months
• monthly profit forecast - 350,000 rubles/month

Business plan: how to open a hookah bar

To develop a project, you need to decide on the target audience. These are people who love hookah. They are looking for a place where they can spend time: chat with friends and smoke a good hookah. Most often these are people from 18 to 35 years old. Therefore, we will select a room where it will be convenient for them to gather.

Premises requirements

Room from 80 to 100 sq.m. Preferably in a non-residential building, otherwise the smell of tobacco, noise and loud laughter will irritate the residents and they will begin to complain to Rospotrebnadzor.

The building must be on the first line so that it is visible from public transport or a metro station. For those who have a car, there is parking. The entrance is not from the main street, but from the yard. There must be an emergency fire exit in the room.

Availability of exhaust ventilation with heat exchanger- 250-450 thousand. Without powerful ventilation, smoke will constantly accumulate in the room. Visitors and staff will be unhappy and may complain to the Sanitary and Epidemiological Station and Fire Supervision.

Important! Before opening a hookah business, the premises will be inspected by the fire inspector. The hookah bar must have a person responsible for fire safety and keep the fire extinguisher in a visible place.

Project Summary

Idea: Create a hookah business for tobacco lovers with average incomes.

Organizational form: IP

The target audience:

• 50% - young people from 18 to 35 years old with average income
• 25% - middle-aged people 35-45 years old with average income
• 15% - wealthy people of different ages
• 5% - different categories of the population

Average number of visitors per month: 300-600

Average bill per visitor: 700 rubles

Types of services: entertainment type establishment with smoking hookah using tobacco and mixtures without nicotine

Estimated turnover per month: 250,000 - 350,000 rubles

Location: center of Kazan

Working hours: Monday-Thursday from 16:00 to 00:00. Friday-Sunday - from 16:00 to 3:00

Seasonality - decrease in attendance from the second half of April to September

Business registration

To start a business, just register an individual entrepreneur and select OKVED code 92.72 “Other activities for organizing recreation and entertainment, not included in other groups.”

Along with registration, it is recommended to submit an application for the simplified tax system at a rate of 15 percent “Income minus expenses.” You will have a lot of expenses to rent the space. under supply contracts, according to employment contracts, which can be deducted from profits and reduce taxes.

Documents for registration and an application for the simplified tax system are submitted to tax office at the place of residence of the individual entrepreneur. If you do not have time to visit the Federal Tax Service, use the service

Production plan

Arrangement of premises

Space for staff – 20 sq.m.

Hookah stand – 11 sq. m.

Hall – 45 sq. m.

Bathroom – 4 sq.m.

Total area: 80 sq.m.

Cost of equipment

Personnel calculation

To open a hookah bar in a business plan, you need to select employees who will demonstrate team cohesion and high standards of service. These are the hookah man, the hall administrator and the waiters.

A prerequisite for hiring a hookah operator is work experience. A person must understand the tastes of tobacco, master the technology and follow changes in the industry. You need at least two hookah workers per shift. If one of them does not show up for work, then the entrepreneur himself will be there to help.

The administrator and waiters will help in the hall. They will reserve tables, greet guests and keep order in the room.

Marketing and advertising

The marketing and business plan for a hookah bar starts with the name and decoration. The room itself will serve as advertising and therefore it is so important to create a pleasant atmosphere for visitors - soft sofas, comfortable chairs and a unique aroma. Outside there are luminous signs, fluorescent lamps and exotic details, like an illusion of the east.

Various promotions and offers, competitions and sweepstakes attract visitors well.

Starting investment business plan for a hookah bar:

Regular monthly expenses:

Profit and payback

Income in a hookah bar depends on the promotion of the place, the number of visitors per month and the average bill. If the plan for a hookah business from scratch includes advertising and marketing expenses, then the number of guests will be 20-30 companies per day. With an average check of 700 rubles, daily revenue will be 14,000 - 21,000 rubles. This is a small turnover for a start-up company; established establishments have an income of 50,000 rubles/day.

With a starting investment of RUB 1,390,800,000. and current expenses - 303,000 rubles. The approximate payback period will be 5 months.

Risk factors

When opening a hookah bar from scratch and with minimal investment it is necessary to assess certain risks and plan measures to prevent them.

There is a shortage of experienced hookah workers. What to do? Constantly train staff and train with the best.

Unexpected inspections by supervisory authorities. What should I do? Do not sell alcohol or food, prohibit entry to minors, and have all necessary documents on hand.

Can't keep up with changes tax legislation and respond to them in time? Entrust this work to professionals using the service

Increased competition. The solution is to develop a discount system and actively promote through social media. networks, use of club cards and loyalty programs. Come up with a powerful USP and get started.

Low profitability of the hookah bar. Come up with economical offers for people with low incomes.

Reduced quality of raw materials. How to prevent it? Constantly monitor prices from suppliers and look for new channels.

The service will help you concentrate on business development without being distracted by paperwork related to accounting and filing reports. Check out its benefits - the first month is free.

The hookah business is now quite an attractive and even fashionable way to make money. There are a lot of people who like to relax by smoking a hookah, but this market segment in many cities is still far from being saturated. This gives good reason to assert that opening a hookah room or hookah bar can bring good income to the owner of such a business.

However, one serious question arises: how to open a hookah bar legally? The ban on smoking in public catering establishments has somewhat complicated the procedure for opening such establishments. Some lawyers believe that now is not the best time best time to open a hookah bar. Few people can predict what other laws the state may issue in the coming years and whether it will ban smoking in principle. However, today there are still several legal ways to open your own hookah bar. Next, we will try to shed light on them.

How to open a hookah bar legally

First, let's look at the nuances of the above-mentioned smoking ban law. This law prohibits smoking tobacco in any form in public places. In this situation, we are more interested in catering establishments, which are also prohibited. What conclusion can we draw? , a cafe, a bar in which visitors will be served hookah with tobacco is prohibited by law. But given the almost nationwide love for hookah, restaurateurs are not going to give it up, but are finding ways to circumvent the law.

So, in what formats can you open a hookah bar without falling into the clutches of Potrebnadzor?

1) hookah bar in its purest form. The law prohibits hookah smoking in public catering establishments, therefore, by opening an enterprise that does not fall under this classification, you are not breaking the law. In general, such an establishment may look like this: you can smoke hookah, but there should be no sale of food and drinks. Such an establishment will no longer fall under the definition of “catering”. However, you can allow visitors to bring their own food and drinks, but it is advisable that they have a receipt for their purchase elsewhere. In the event of a surprise audit, you will be able to prove that you were not the one who sold these products to your visitors.

Lawyers do not recommend using tricks such as various promotions and gifts (“order a hookah and get a free pot of tea”). On the one hand, yes, this is not a sale, but a gift from the establishment, and the law does not seem to be violated. But on the other hand, as practice shows, inspectors treat such things quite harshly and immediately take the case to court, which is also most often not on the side of the owner of such an establishment.

2) cafe with hookah. If you don’t like the first option due to the inability to sell food and drinks in the establishment (which is absolutely understandable), then you can still open a catering service with a hookah, but with one condition. Hookahs should have nicotine-free mixtures, various smoking stones, syrups - anything you like, but not tobacco. Since the law prohibits smoking tobacco, such an establishment will not violate it.

The disadvantage of opening such a cafe is that many people do not like tobacco-free hookah due to the fact that it is not able to relax and bring the same pleasure from smoking as a regular hookah with tobacco. But there is also an obvious advantage - a cafe can position itself as a catering establishment and freely sell food and drinks, which will attract visitors for whom the presence of a good hookah in the establishment is not the main thing.

What's really happening?

Quite a lot of time has passed since the adoption of the anti-tobacco law, which was so unpleasant for many entrepreneurs. However, hookahs remain in most establishments. Everyone is trying in different ways to protect themselves from the bad consequences that selling hookah in public places can entail: someone has completely given up nicotine mixtures and calmly sells only legal hookah; someone sells tobacco hookah only at the client’s request, and “by default” serves a nicotine-free one; and some start selling hookahs only after seven in the evening, naively believing that inspectors will not come at such a time.

It is not yet completely clear how inspectors will determine what exactly is in a hookah - tobacco or a nicotine-free mixture. In practice, the exact testing technology has not yet been identified, and if your establishment has packages of tobacco-free hookah mixture, this may be the basis for the assertion that this particular mixture is in the hookahs served to customers. How inspectors behave in such situations is not yet fully known. It is certainly possible to determine the presence of tobacco. But to do this correctly, you need, at a minimum, a laboratory and special equipment.

Which option to open a hookah bar to choose and how to circumvent the anti-tobacco law is, of course, up to you to decide. Just don’t arrogantly think that you can cleverly deceive the inspectors, because, in most cases, they achieve what they want from the establishment and its owner. These are the realities of the hookah business. You can either be completely correct and conduct business only according to the laws established by the state, or use your own tricks and stock up on a considerable amount of money for unexpected communication with inspectors.

How much it costs to open a hookah bar is not an obvious question. The total amount of investment will depend on many things - from the size of the hookah bar premises to the cost of the hookahs themselves and smoking mixtures to them. On average, opening a medium-category hookah bar will require about 2 thousand dollars, or even more.

The cost items are approximately as follows:

1. Rent – ​​from 200 dollars per month.
2. Renovation and interior design – from $600.
3. Purchase of furniture and equipment – ​​from $200.
4. Purchase of hookahs – from 300 dollars.
5. Purchase and installation of fire extinguishers – from $70.
6. Purchase of tobacco, smoking mixtures and others Supplies– from 200 dollars.
7. Business registration – from $100.

What do you need to open a hookah bar?

Documentation

To open a hookah bar you will need the following documents:

1) certificate of registration of individual entrepreneur or LLC;
2) permission from the fire department;
3) permission from the sanitary-epidemiological station;
4) license to sell tobacco products.
5) license to sell alcohol.

If the establishment plans to sell alcohol, then you must fulfill several conditions. Firstly, (individual entrepreneurs cannot sell strong alcohol). Secondly, do not use tobacco mixtures for hookahs. Any sale of drinks or food makes the establishment a catering establishment, and, as was said at the beginning of the article, hookahs with tobacco cannot be sold there. If you want to act according to the law, you should make a choice - either alcohol and a nicotine-free hookah, or no alcohol and a regular nicotine hookah.

Room and atmosphere

The size of the room can be very different - depending on your desires and capabilities. You can open a very small establishment of 15-25 square meters. In a hookah bar, the atmosphere that you create with the help of interior design and music will be more important. People come to hookah bars to relax and unwind after work week. Light, unobtrusive music, dim lighting and extraordinary design are what you need.

Equipment

Minimum list of equipment for a hookah bar:

• the hookahs themselves;
• coal, tobacco, smoking mixtures;
• replaceable cups, tubes and hoses;
• spare flasks;
• burner, flask brush, mouthpieces, tongs, foil.

Regarding furniture, it is better to opt for soft sofas or armchairs. Hard and uncomfortable furniture is inappropriate in any public establishment, and even more so in a hookah bar - after all, an atmosphere of rest and relaxation should reign there.

Staff

Hookah workers are not just service personnel. Hookah makers must be specialists in their field, they must have a perfect understanding of the characteristics of different types of tobacco, its tastes and aromas, and also have excellent knowledge of the technology of refilling a hookah. Often, avid hookah lovers choose the ideal hookah man for themselves and go only to him. Therefore, simply recruiting staff from advertisements is not an option at all. If you want your establishment to succeed, you need to think about the question of where and how to find real professionals who can create a good reputation for your hookah bar.

In this material:

A hookah bar business plan with calculations is not some kind of complex document in which you can get lost in the numbers. This project seems very promising because it does not require any significant investments, and the profit is 200% or more of monthly investments.

Features and benefits of the project

Why shouldn't others start this business? The characteristic advantages of this project are: small investment And short term payback - make it attractive to restaurant owners. Therefore, if you rent space from them and show that the hookah bar is generating income, they will quickly terminate the contract and start running it on their own. This is the sad reality that can befall aspiring entrepreneurs.

Among the features of the project is the need to resolve the issue of a ban on smoking in public places, as well as to prevent the simultaneous visit to a hookah room with the consumption of food and drinks. More on this below.

Cost and profit calculations

The initial investment in opening a hookah bar will range from 70 to 120 thousand rubles. The main costs will be repairs and the purchase of furniture. The purchase of hookahs and the purchase of tobacco, coal, and other materials will cost 25-35 thousand rubles. We can’t forget about buying fire extinguishers, which will cost 2 thousand rubles.

Keep in mind that a fifty-gram pack of hookah tobacco costs 150 rubles. It is enough for 5 fillings. Coal is bought in packs of 100 rubles. thing, its consumption is the same as that of tobacco. It turns out that one hookah smoke costs 50 rubles. — 30 ​​rub. portion of tobacco and 20 rubles. portion of coal.

The average cost of one session ranges from 300 to 700 rubles. Even if we take the lowest value as a basis, the income from one session will be 250 rubles. And this is for a water hookah. If instead of water you fill it with wine, juice or milk for an additional fee, the income generated will be even higher.

If we take as a basis that hookah services are ordered 10 times a day, the monthly income will be 250 × 10 × 30 = 75 thousand rubles. If this business is run by the owner of a restaurant or bar, then he does not have to pay rent, and the waiter, who in addition to serving tables in the hall is engaged in providing services, can be paid an additional premium of 5-10 thousand rubles. Net income will be 65-70 thousand rubles. This means that the initial investment will pay off in a month or two.

If you have to pay a rent of 20 thousand rubles and a salary to a waiter or operator of 17-20 thousand rubles, then the profit will be 35-38 thousand rubles, which is also not very bad.

What documents need to be completed?

But before you sign a lease, make renovations to the premises, purchase furniture and equipment, select and hire staff, you must obtain the appropriate permits for this project. Hookah involves the use of tobacco - it is being sold, which necessarily requires obtaining a license.

The first step is to decide on the form of individual entrepreneurship - will you register an individual or entity. Keep in mind that if the sale of alcoholic beverages is intended, the same hookah with cognac already belongs to such a sale, then in mandatory you will have to register a limited liability company. Once you have made a decision, you should take the following steps:

• register an enterprise;
• obtain a license to sell alcohol and tobacco products;
• obtain permission from the fire service and sanitary and epidemiological station.

How will the enterprise operate without violating the smoking ban?

But after making repairs, purchasing equipment, and hiring staff, you have to solve one more important dilemma. According to current Russian legislation, smoking in public places is prohibited, and hookah is precisely a type of smoking. And if it is provided in catering establishments, it will be contrary to the law.

Therefore, in a restaurant or bar, a separate room is equipped for a hookah lounge, which is separated from the common room where visitors order food and drinks. This is exactly what needs to be decided before starting the project. But then you need to make sure that drinking drinks and eating food is not allowed in the hookah room itself. Rospotrebnadzor employees will regard this as a violation of the law banning smoking in public place, the violator may not only receive a fine, but also lose his license to sell tobacco and alcohol products.

What to do in this case? The first thing is to avoid combining a hookah session with the consumption of food and drinks. This approach may scare off some clients who intend to combine one pleasure with another. In this case, it may be possible to combine both, provided that the food and drinks were not purchased at this establishment and visitors can provide a receipt of purchase. The waiter’s task is not only to provide the service, but also to strictly comply with these requirements.

There is one more way that allows you to avoid these difficulties. It consists in using special flavorings instead of tobacco in the hookah. In this case, this does not apply to smoking; you can combine the procedure itself with eating food and be in the common room.

From the point of view of the service itself, additional opportunities for its promotion arise when a hookah is combined with some dishes. For example, book a table for four and you can order a hookah with a 50% discount. Taking into account the fact that even in this case the income from the service will be 200%, this approach will allow increasing average price receipt and increase the profit of the restaurant or bar.

The disadvantage of this approach is that hookah lovers and connoisseurs expect the effect of smoking tobacco, not flavorings.

Therefore, this will not be suitable for them, and the service itself will be in demand among casual visitors, who will succumb to some random impulse and, as a result, will not understand the meaning of a hookah. As a result, the project may cease to bring any profit.

How to increase the cost of a service?

To understand the cost of the service, you will have to invest in furnishing the room, making it in the appropriate style with comfortable and expensive furniture. You will have to buy expensive hookahs and select them different types tobacco Opening a hookah bar can rise in price by 2-4 times, ranging from 250 to 500 thousand rubles. But the cost of the service, depending on the region, will increase to 1-1.5 thousand rubles, and sometimes up to 2 thousand rubles. And this despite the fact that its cost will not change much - up to 70-80 rubles.

In this case, the rich interior of the establishment will work, which will attract wealthy visitors. 10 such clients per day will leave about 10-15 thousand rubles in the cash register, which will amount to 300-450 thousand rubles per month. The cost of wages and materials will be about 40-45 thousand rubles. Net income - 260-405 thousand rubles. Even large investments can pay for themselves within a few months.

This type of business does not have strong competition, it complements the services provided in catering establishments well, pays for itself very quickly, but requires attention.