A travel agent is actually a tour sales manager. The latter are a ready-made travel program compiled by the operator company. The tour includes hotel reservations, excursion programs and carrier services (airplanes, buses, cruise ships). The difference between a freelance travel agent and a tourism agency is that he does not need an office and a large number of employees. He can do all the work online.

The agent's remuneration consists of a sales commission, which is paid by the operator for each attracted buyer. It can range from 5% to 10% of the cost of the trip. Thus, your future income determines the number of sales you make. A novice travel agent should not count on quick and high profits. For stable income You will need a permanent customer base, which may take several months to build. Average earnings a home agent ranges from $500 to $1,000 per month.

How to become a travel agent from scratch at home

You can start working as a travel agent without a specialized diploma, but this does not mean that you will not need knowledge. First of all, you should familiarize yourself with the legislation regarding this type of activity and tourist (foreign) trips in general. You should also study the terminology, classification of tours, features of choosing a tour operator, methods of communication with the client and, of course, geography.

Legalization of the activities of a tourism agent

Without official registration, neither tour operators nor clients will work with a travel agent. You can register as an individual entrepreneur (FOP) or LLC. In the first case, maintaining documentation and registering activities is much easier; in the second, there will be more trust in your company.

When registering, it is very important to select the correct activity codes. AND For Russia(OKVED-2), and for Ukraine(KVED 2017) these will be:

  • 11 Activities of travel agencies;
  • 90 Reservation services and related activities.

When registering, it is better to choose a simplified taxation scheme.

To work as a tour sales agent, you do not need to obtain a license, and therefore you can start working immediately after registration. But here one more point should be taken into account. According to the legislation of the Russian Federation, travel agents, unlike operators, are not included in single register and are not required to have financial security (guarantees). If you are considering options for becoming a travel agent from scratch in Ukraine, you need security in the amount of at least 2,000 euros. Moreover, if this amount is not enough to cover losses associated with the failure to provide paid services due to the fault of the agent, as a private entrepreneur you risk not only guarantee funds, but also personal property.

As a rule, banking organizations act as guarantors. They provide security for up to 5 years. In some cases, you can conclude a deal for up to 2 years. Registration of a guarantee is expressed in the opening of a deposit account (collateral under the guarantee) and regular insurance contributions to the bank, which, in case of occurrence, will be used to pay compensation. The deposit itself will not be withdrawn and upon expiration of the contract with the bank it will be returned to the agent. Confiscation of the deposit can only occur if the travel agent did not adhere to the regular payment schedule.

In most cases, no one checks the availability of security from a travel agent, and you can start your business without it. On the other hand, large and reputable tour operators may refuse you if the guarantee is not confirmed.

A travel agent at home, in most cases, does not process travel documents (passports, visas, powers of attorney). However, in order to advise your clients, you must know the list of required papers for crossing the border, the list of items and medicines allowed for transportation, as well as the rules for staying in the country to which your client is traveling.

Choosing the direction of activity and target audience

Before becoming a travel agent, you must decide on the category of travel products (tours) that you will sell. This will determine your future target audience.

The modern tourism business offers a large variety of tours. They are divided into three large groups:

  1. Domestic- traveling within your own country. This activity is suitable for beginners. It doesn't require knowledge foreign languages. The disadvantage of this direction is the relatively low level of income and relatively low demand. The main buyers are older people and families with average incomes.
  2. Visiting- travel on vacation to other countries. A traditional type of tour that is in high demand among a wide range of consumers.
  3. Entry- travel for foreign tourists to your country. Requires good knowledge of foreign languages ​​(English).

Most operators work in all areas, and therefore you can expand the scope of your activities at any time.

In addition, tours differ according to the type of organization:

  • Stationary- classic tours to one country (city) with permanent accommodation in a specific hotel. It could be beach holiday on the sea, ski resorts, rest in forest sanatoriums, children's holiday camps. The main buyers of such tours are families with children, newlyweds and older people.
  • Mobile- tours during which several countries and regions (cities) are visited. This includes sea ​​cruises, bus tours, hiking trails and camping. This type of tour is in demand among young people (students).

How to find a tour operator for cooperation

To get started, you need to enter into an official contract with the tour operator, otherwise you will not receive a commission, even if you sell the tour. At the same time, you can choose either one operator or several as your partners, which will allow you to provide clients with a wider choice of tours.

Likewise, when considering how to become a home-based travel agent, you need to choose your travel destinations. It is very difficult to do everything at once, especially for a novice agent, and therefore, to begin with, it is better to choose several countries that are most interesting to you personally.

There are many resources on the Internet that allow you to find a suitable tour operator. Some of them themselves offer direct cooperation. For example, if you are looking for quick way how to become a travel agent from scratch in Russia, you can register in the Workle.ru tour operator system and start earning money literally right away. To work in this system, you do not need to register with the tax office, since the company itself makes all contributions to the Pension Fund and the Federal Tax Service for you.

In addition, you can find partners in the Unified Federal Register of Tour Operators on the official website of Rostourism (russiatourism.ru).

If you are a registered entrepreneur, you can also use online services selection and booking of tours (with receiving a reward). Agents from the Russian Federation can use the following resources:

  • Booking Center (ecenter.travel) - provides training opportunities and selection of tours around the world.
  • Sletat.ru (sletat.ru) - in addition to selecting tours, offers assistance and free creation of a website for the automatic sale of tourism products (vouchers).
  • 1001TUR (1001tur.ru) - selection of tours from the largest operators with increased commission and bonus accruals.

Independent travel agents from Ukraine operators and tours can be searched on IT-Tour (ittour.com.ua). The service allows you to select and compare the cost of tours from various operators. There is the possibility of selling canceled vouchers and assistance in creating your own website. As a rule, such resources allow you to conclude cooperation agreements with the operator online.

How to check the reliability of an operator

In most cases, tour operators are responsible to tourists, but if force majeure occurs, the agent who carried out the sale also falls out of favor. This means that your reputation with clients is directly related to the integrity of your chosen partners, and therefore, when considering the question of how to become a travel agent from scratch at home, it is important to learn to recognize conscientious partners.

You can find a tour operator suitable for your working conditions and evaluate its reliability in special online catalogs (turbiz.turistua.com, tursvodka.ru), which provide the opportunity to view ratings. It is also necessary to monitor reviews of users and agents on specialized sites (otzyv.ru, turpravda.ua, obnovlenie.ru).

You can draw your own conclusions by analyzing the operator according to the following criteria:

  • Availability of a partner host company in the tour country. If the operator has its own representatives in the city or country where your clients are going, this increases the reliability of service provision. You can find out this information on the operator’s official website.
  • Agreement with airlines and carriers. The more companies that are partners of the operator, the greater the opportunity to replace the service in emergency situations.
  • Partner insurance company level. If the operator is working with an insurance company with high level trust and the percentage of payments under insurance policies, the higher the reliability of the operator.
  • Number of directions. If a tour operator operates in a narrow segment of destinations, it will not be able to quickly provide a replacement tour in the event of unforeseen situations (natural disasters, military and political conflicts).

It is worth registering a case as OOO to increase customer confidence. Basic codes OKVED: 79.11. – “Activities of travel agencies”, as well as 79.12 . – “Activities of tour operators.” Other codes:

  • 79.90. — “Other booking services and related activities”;
  • 79.90.3. – “Activities for the provision of travel services related to booking”;
  • 79.90.21. – “Activities of travel agencies in providing excursion tourism services”;
  • 79.90.1. – “Activities for the provision of tourist information services.”

The work of travel agencies is regulated by law“On the basics of tourism activities in the Russian Federation.”

The registration procedure will require $200 and a month of time.

Choosing tourist destinations

Where to start? From developing proposals and searching for tour operators. Tours are divided into domestic and international. A more promising direction is international. it is necessary to develop 5-6 basic proposals, and subsequently supplement them.

Selection methods:

  1. Hire managers with extensive experience in selling certain tours and create an appropriate offer for clients;
  2. You have personal experience travel. You can safely recommend to customers places you have visited yourself;
  3. Choose destinations based on an analysis of competitors and market demand (for example, Turkey, Egypt, Thailand, near Europe);
  4. At your own peril and risk, choose countries and cities that seem promising and interesting to you, and purposefully promote them.

There are agencies that specialize in literally 1-2 areas and work with VIP tours. But to start with this, you will need good publicity and the ability to sell, because preference is always given to travel agencies with experience.

It’s not worth chasing a mass audience by offering 10-20 options at once. Consumers place more trust in highly specialized companies that thoroughly know their business.

IN last years Thematic travel is gaining popularity. Dividing them into categories (children's and beach holidays, leisure, ecotourism, medical tourism, etc.), you can attract more attention to your company.

Choosing a tour operator

Profit is very dependent on the operator organizing the tour. Your task is to sell this tour and, if necessary, take over the organization additional services(tickets, excursions).

Agency profit - commissions from the sale of vouchers (5-15%) and bonuses for . Financial relations are negotiated when signing a partnership contract.

A reliable tour operator is an important point. If the client is dissatisfied with the trip, then he will complain specifically to the company that sold the trip. Therefore, try to select 10-12 proven, experienced tour operators in advance, at least two or three for each destination. This is necessary in order to be able to select a trip exactly for the dates that the customer wants. Where to find and how to choose a tour operator?

  • Thematic exhibitions;
  • Specialized sites ( tourindex.ru, tour-box.ru, sletat.ru).

Among the well-known tour operators in Russia are CoralTravel, Alean, Sunmar, TUI.

Room

It is best to place it in the city center, in a prestigious residential area, in a business center or mall. It is important to attract attention with a bright sign, promotional offers, and creative exterior design.


The office of a small agency takes 30-40 square meters. This is 500-600 dollars for rent per month, and about 1000 $ for repairs.

When decorating the room, pay attention to thematic attributes(bright posters, souvenirs), which should set you in the appropriate mood and entice you to travel. It is worth setting up a comfortable waiting area for visitors with a sofa, coffee table, cooler, and magazines. This will require a cost of $100-150.

Equipment

The arrangement of a travel agency office includes the purchase of furniture, office equipment and the necessary communications:

  1. Desks and chairs;
  2. Filing Cabinets;
  3. Several telephones, personal computers and a laser printer;
  4. High-speed Internet;
  5. Software for obtaining information about tours and bookings.

The cost of setting up an office is around $600-700, provided that you purchase used computers and a printer.

Staff

A small business will need two sales managers. It is better to outsource accounting. The services of a system administrator as an outsourcer are also required. You need $1000-1500 for a monthly salary.

Advertising and promotion

So, what does it take to attract clients? Outdoor ones work well (banners and railings), always with a specific indication of the offer. For example, a 20% discount on tours to Egypt and Turkey or advertising a specific tour at a fixed price. Promote yourself on the Internet inexpensively and effectively. Create your website with current offers, advertise it in search engines, actively promote in social networks. It costs about $200-250 per month.

Costs and profits

When calculating how much it costs to open a travel agency, we get an approximate amount of 4500 $ taking into account payment of rent for three months in advance and advertising for a month. Monthly expenses will be 1700-2000 dollars.

At the initial stage, you should expect to sell 40-50 tours per month (income 2-3 thousand dollars, net profit - 800-1200 dollars). In six months to a year, it is realistic to reach 150-200 trips in the “peak” months (September, May, August) and net profit in 2500-4000 dollars.

Having collected all the information on how to open a travel agency, you can safely start working. But it will not pay off immediately, and in the first months you sometimes have to work at a loss. Therefore, you need to have a reserve fund and first take on the responsibilities of a manager.

How to open a travel agency: market analysis + 5 steps to start a business + detailed financial plan+ calculation of business profitability.

Capital investments: from 425,000 rubles.

Payback period: from 8 months.

Do you have good knowledge of geography and excellent organizational skills? Or maybe you just want to give people joy and organize an unforgettable vacation that they will want to repeat? Or are you a quick learner and want to experience the joy of financial independence and start your own business?

Then information about how to open a travel agency, will be relevant for you. Today we will find out the intricacies of running this business, as well as how much money will be needed to start it.

Tour operator and travel agency: finding out the difference

Before moving on to the answer to the question of how to open a travel agency, let’s start with the fact that many still work with a tour operator. And knowing the difference between these two categories is useful not only for those who are going on vacation, but also for those who wish to enter this industry.

Firstly, it is the operator who “creates” the tour from start to finish: forms, promotes and sells. Its specialists book a hotel, pay for a flight ticket, select excursions, and provide transportation for tourists.

As for the implementation of the tour, he can do it independently or through agencies. The second one’s responsibilities include selling the ticket. The travel agency selects the necessary option for the client, informs him about all its nuances

Therefore, difference number one: a tour operator creates a tour, and a travel agency only implements it.

Secondly, to start operating as a tour operator, you need to register only as legal entity having certain financial support. While a travel agent can be either an individual entrepreneur or a legal entity.

Difference number two: you can open a travel agency in any organizational and legal form, and it does not need to have financial security, since, unlike a tour operator, it does not pay insurance.

Thirdly, the tour operator is responsible for setting the price. That is, the agency sells a tour at a certain price. And his reward will be a commission, which is set by the company providing the trip.

Difference number three: a travel agent does not influence the cost of the tour; he works for a fee from the tour operator. In addition, sometimes in order to achieve large sales volumes, specialists can reduce the price, unfortunately to the detriment of their commissions.

Fourthly, by default, responsibility for a “failed” tour lies with the operator, who will be subject to claims from clients.

The travel agency is responsible only under the contract, and most often its responsibility is related to the fact that it must fully inform the client, pay for his trip and tell him about all his rights and obligations.

Therefore, difference number four: the tour operator is responsible for the quality of the tour, unless otherwise provided by the contract.

Typical scheme of a travel agency

When you decide to open a travel agency, you need to understand how it works:

  1. An existing travel agent is looking for proven operators with whom it enters into a contract for further cooperation.
  2. A travel agent studies the tour operator's offers down to the smallest detail and begins to look for clients.
  3. If one is found, the travel agent enters into an agreement with him and submits an application to book services with the operator.
  4. The tour operator accepts the application and, which must subsequently be paid.
  5. After this, the funds received by the travel agent, minus the established commission (usually 10-15%), are transferred to the tour operator’s account.
  6. The tour operator transfers everything Required documents agent, who subsequently provides all the information to the tourist.
  7. After the transaction is completed, the agency transmits the report to the operator, who prepares an invoice for it.

Note: if the client refuses the trip after payment, then you will be forced to pay the operator a fine. This “pitfall” must be taken into account if you want to open a travel agency according to this scheme.

The situation on the Russian tourism market

Opening a travel agency and not analyzing this industry is extremely reckless. Any business should begin by studying the market situation, finding out its strengths and weaknesses.

The Russian tourism market never ceases to develop. Even in small towns you can find travel agencies that offer their services. They are often approached by those who want to travel abroad for impressions.

But currently, under the influence of many factors (exchange rates, unstable situation in a number of foreign countries, etc.), domestic tourism has begun to be in demand. And this is not surprising, because our country is famous for many beautiful places, which also attract foreign tourists.

Therefore, when you decide to open a travel agency, look for operators who deal with such tours.

It is also worth noting that in 2017 the situation in the tourism market has improved significantly compared to the previous two years. And by the way, Russian tourists began to prefer more exotic countries than Europe. Therefore, opening a travel agency is now quite profitable due to the development of this area.

Special attention is paid to online sales. Nowadays, people buy more and more on the Internet, so creating your own website with the possibility of online booking and payment is mandatory.

As for the strengths of the business, everything will depend only on the quality and organization of your work.

Therefore, when deciding to open a travel agency, you need to bet on:

  • providing a wide range of services;
  • competent employees who are focused not only on the number of tours sold, but also on quality customer service;
  • cooperation with proven and well-known tour operators.

Opening a travel agency involves risks that must be taken into account:

  • Seasonality - it so happens that for the most part people like to travel abroad in the summer and for the New Year.
  • High competition- the tourism business is a fairly filled niche; new players are constantly appearing on the market who can provide customers with something new and of better quality.
  • Lack of stability- exchange rate changes, the political and economic situation in the country, inflation affect the work of travel agencies, since as a result of these factors the purchasing power of clients may decrease.
  • Inability to accurately predict performance results- even with a detailed study and analysis of tour sales, it is impossible to accurately calculate the expected profit.

    For this reason, you need to focus on advertising in order to attract as many customers as possible.

Step-by-step instructions on how to open a travel agency

When answering the question of how to open a travel agency, you need to understand that the main expenses will go to setting up an office, creating a website and, of course, promotion.

The process of opening a “tourist” business will consist of the following stages:

Stage1 month2 month3 month4 month
Choosing a travel agency name+
Business registration+
Search for premises and its arrangement+ +
Search for operators +
Website creation +
Recruitment +
Advertising +
Starting a business +

With well-coordinated and properly organized work, you can open a travel agency in 3-4 months.

Step 1. Choosing a name for the travel agency and registering the business

So, you have analyzed the market, assessed your capabilities and are sure that this business is for you. Now we need to start taking concrete actions. And the first step is for your travel agency. It should be simple, but memorable, and also evoke associations with relaxation.

You can come up with a sonorous name yourself, or you can use the services of specialists.

After this, you can begin registration. You can open a travel agency as an individual entrepreneur or a legal entity. It all depends on your ambitions, so if your plans include expanding your business and creating an entire network, or you want to start a business with a partner, then choose LLC.

When submitting an application for registration, do not forget to indicate the OKVED code. But remember that the classification is constantly changing. As of 2017, for the tourism business it looks like this:

As for the taxation system, according to the law “On the Fundamentals of Tourism Activities in the Russian Federation” it is allowed to use the simplified tax system: “Income” 6% or “Income-Expenditure” 6-15%.

Step 2. Finding and arranging premises for a travel agency

A well-chosen place is key moment on how to open a travel agency. If you are planning to start your business in Not big city, then do it only in the center.

In a big city, the choice of premises is more extensive:

  • crowded places;
  • residential areas where competitors are not yet operating.

The room itself should not be large, 25-35 sq.m. is enough. But at the same time, it must be carefully equipped with furniture, office equipment, and decorative items.

Approximate costs for repairs and arrangement of the premises will look like this:

NameQuantity, pcs.price, rub.Total cost, rub.
Total:- - 147,000 rub.
Worker table2 4 000 8 000
Chairs4 1 000 1 000
Sofa for clients1 10 000 10 000
Rack1 10 000 10 000
Laptops2 30 000 60 000
MFP1 15 000 15 000
Electric kettle1 1 000 1 000
Modem1 2 000 2 000
Phone line2 15 000 30 000
Internet1 3 000 3 000
Decor items1 2 000 2 000
other expenses- - 5 000

Step 3. Search for tour operators for cooperation

The next step in how to open a travel agency is to search for operators. This step must be approached with all responsibility, since if any inconsistencies arise, the client will remain dissatisfied with your work.

So, when choosing operators, pay attention to the following factors:

  • time spent on the market;
  • recognition;
  • commission size;
  • terms of cooperation.

The most popular tour operators in Russia:

Step 4. Recruiting staff to open a travel agency

The success of a business depends on the quality of staff work. And to begin with, you can hire only two sales managers, who will receive a salary and a percentage of the number of transactions completed.

The responsibilities of these specialists should include:

  • selection and consulting of clients;
  • monitoring attractive tours and their prices;
  • concluding transactions with tourists;
  • booking tours and their registration with a tour operator;
  • keeping up with new developments in the tourism industry.

If you decide to open a travel agency, then at the beginning, take the reins into your own hands. At the beginning of work, this will be correct and appropriate, since you will be able to fully control the process and instantly identify errors in the work.

Positions such as accountant, system administrator, and cleaner may not be on permanent staff. For this you can.

Step 5. Promotion and advertising for opening a travel agency

You can’t just open a travel agency and wait for clients...

No one will know about your services unless you introduce yourself. And you need to engage in active promotion on an ongoing basis, especially if you want to attract tourists not only during the summer and New Year seasons.

You can use advertising tools such as:

  • sign at the entrance;
  • handing out leaflets on the street;
  • advertising in local publications;
  • radio advertising;
  • advertising on the city’s social networks and on the Internet.

How much does it cost to open a travel agency?

And now we have come to the culmination of the answer to the question of how to open a travel agency - the financial component.

So, capital investments will consist of the following expense items:

Expense itemAmount, rub.
Total:425,000 rub.
Business registration25 000
Payment for the first month of rent20 000
Indoor renovation50 000
Room equipment147 000
Site development30 000
Payroll for the first month of work40 000
Outsourcing40 000
Advertising expenses60 000
other expenses13 000

But opening a travel agency is not all. You need to constantly invest money in it.

Therefore, the approximate monthly costs of opening a travel agency will look like this:

Calculation of business profitability and payback period for investments in a travel agency

Having in hand the approximate costs of opening a travel agency and maintaining it, you can predict the level of profitability of the business.

Successful agencies with two managers can conclude up to 300 transactions per month. But most often such indicators are typical for a business that is already established in the market.

We will imagine that the average cost of one sold tour is 28,000 rubles (we take the current dollar exchange rate into account). The commission on the transaction is 10%. And in order for income to exceed expenses, you need to make at least 70 transactions per month (2-3 transactions per day):

70 * 28,000 * 10% = 196,000 rub. (with expenses of 175,000 rubles)

And with this progress, the profit will be pitiful:

196,000 - 175,000 = 21,000 rubles.

Profit after tax:

21,000 - 3,150 = 17,850 rubles.

But let’s assume that such indicators will only be in the first 3-4 months while you are making yourself known. And soon you will bring them to 120-140 transactions per month.

Then your projected income with the same expenses will be:

130 * 28,000 * 10% = 364,000 rub.

With such work, the profit will be: RUB 160,650

Based on such financial calculations, we can assume that the investment in starting a business will pay off within 8-10 months.

The main emphasis is how to open a travel agency, you need to do advertising and, of course, cooperate only with trusted operators. Also, do not discount the motivation of specialists. Create rewards for a job well done. The simplest thing is to pay a percentage of tour sales.

How to open a travel agency from scratch?

From idea to first profit - in one video:

The tourism business itself is constantly evolving, so be sure to follow the latest developments in this area and fully devote yourself to the business, and then success will not be long in coming.

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Tourism is a profitable and promising business sector, which you definitely won’t regret taking up. This business will allow you to learn a lot of useful and important information, get acquainted with many interesting and useful people, as well as inexpensively travel around the world on “hot” packages. Let's look at how to open a travel agency from scratch and what you will need for this.

Introduction

If you decide to enter the travel business, then you should distinguish between the concepts of a tour operator and a travel agency.

  1. The tour operator draws up his own route, books transport, hotels and resolves all organizational issues.
  2. A travel agency sells tours from tour operators, receiving a percentage for it.

A travel company is an excellent and profitable business

You will start your business as a tour operator - this is the easiest and most inexpensive way. A travel agency can sell different tours from different tour operators - usually there are no restrictions on this. Tours can be both international and domestic.

How to open a travel agency

Don't know where to start the opening procedure? From registration with the tax office. You can register as an individual entrepreneur or as an LLC. An individual entrepreneur allows you to save time and simplify the reporting system, but an LLC opens up more opportunities for the client.

Then you will need to come up with a name, preferably directly or indirectly related to travel. Of course, you can name a travel agency after your wife or beloved dog, but this is unlikely to bring him popularity. It's better to choose something thematic. You will also need to choose a premises, hire staff and launch an advertising campaign.

Room

A small room with an area of ​​about 20 square meters with 2-3 employees will suit you as an office - this is quite enough in most cases. It is better to choose an office in a crowded, walkable place in the city center. Be sure to make good repairs in the room, install comfortable furniture, and order a high-quality sign. Travel bookings wealthy people who value comfort and coziness, so you shouldn’t skimp on comfortable armchairs and sofas.

To equip your office, you only need computer equipment

Equip comfortable desks for your employees, buy computers, chairs, various office supplies, shelving, etc. You will also need a photocopier, printer and fax. Pay special attention to the Internet - the channel must be of high quality and stable.

Read also: How to open a recreation center (camp site)

Staff

In order to open a travel agency from scratch, you will need qualified personnel who understand the specifics and know how to convince people. It is best to recruit people who have work experience, have a pleasant voice, good appearance and goodwill. Typically, tour managers receive a minimum wage + a percentage of sales from each tour, which encourages them to work more and with better quality. To begin with, you will only need two or three managers who can cover the main areas of tourism.

Where to take tours

Now let's move on to the question of where to actually look for tours. To begin with, you will need to enter into an agreement with 6-8 tour operators, of which 3-4 should work in key areas. Usually the agency receives 5-15 percent of the cost of the trip. At the first stages, your earnings are minimal, but after you sell 10-20 trips, your commissions will increase significantly. All operators want to sell more, so it is beneficial for them to work with permanent agencies that implement their programs.

You will need computers in order to access operator tour databases. The most common ones are tour-box and tourindex. Access to them is paid, but you can easily pay for the annual subscription by selling 3-5 tickets.

Search for clients

Any means are good for finding clients. Be sure to create your own website - now most tourists look for tours via the Internet. Indicate your contact information, main routes, and price range. Create a newsletter for registered users via Viber or mail, use website promotion services and contextual advertising.

  1. In the media (local radio, television, newspapers, magazines).
  2. On social networks in your city.
  3. Classic outdoor advertising (banners, boxes, leaflets, billboards).

A travel agency sells tours that are designed and provided by a tour operator

Don’t forget about classic marketing techniques: offer discounts, make promises Better conditions for attracting customers, create a discount program. You can launch an advertising campaign several weeks before the opening - this will only fuel interest in your company.

Profitability

Unfortunately, ready business plan travel agency We cannot provide - in this business everything is quite individual and depends on the specific city. But it is still possible to give approximate figures.

To open an office you will need approximately 400 thousand rubles. This amount includes furniture and office equipment. Renting a room for a year will cost you about another 400,000. Add here advertising, other expenses and taxes - another 100,000 per year. Wage personnel based on 2 managers - 250 thousand per year (excluding interest, net rate). In total, you will need approximately 1.15 million rubles to open.

Of course, if you do not have the necessary funds and you cannot open a travel agency, then you have an excellent chance to try your hand at tourism. Moreover, regardless of whether you are a beginner or an experienced tourism manager. This article will talk about.

At the time when I opened my travel agency, I had a competitor who worked from his home. He had his own base of regular clients (history is silent about where he acquired them), and he worked quite successfully with his clients. When I asked how he concludes his contracts, I was told that he almost “walks out into the entrance in slippers” and gives the contracts to tourists. Nevertheless, he still managed to intercept some clients.

But still, he needed to open an individual entrepreneur, enter into agreements with a numerous list of tour operators, pay taxes and pension contributions, keep accounts, etc. And all this requires, as you understand, additional resources - time and money. Do you need this red tape? Another option is to work “under the table”, as some do. Which I strongly DO NOT recommend to you (there are many serious reasons for this, one of them is the article “tax evasion,” but this is not even the worst thing). But I have a much better, simpler, more profitable offer for you, and this is what it is.

How to open a travel agency at home

What do you even need to open a travel agency at home? Everything is very simple - you need a computer, a phone, a printer and an Internet connection.

Fortunately for us, today a unique service has appeared, which was approved by our President V.V. Putin. And now in the field of tourism services and legal advice, you can be officially employed. Deductions will be made for you Pension Fund, pay taxes, and, at any time, you can get yourself a 2NDFL certificate.

What kind of service is this anyway?

I'm talking about a service like workle (link to resource https://www.workle.ru). After registration, you will be given a short presentation in which they will tell you how to work at workle.

If you already have experience in tourism, great! This means you already have your own customer base. Then you can earn a good commission from the tours you sell. And it will be more than what they offer you at the travel agency (about 8%). If you do not have experience in tourism, then do not despair! Workle has you covered and has created free materials and courses to help you master this craft quickly. And to test your knowledge, you will be given special tests, after which you will no longer doubt your knowledge and will be able to start practicing.

Moreover, you will have career. The more tours you sell, the higher your commission will become. Plus, workle has its own system of rewarding users and bonuses for the “best user”. Just think how many advantages you get from such a service:

  1. you don’t have any paperwork, you don’t need to “reconcile debit with credit”, everyone does it for you;
  2. you are officially employed, payments to the pension fund and taxes are made for you, you can receive a 2NDFL certificate (for example, for a loan or visa);
  3. you do not depend on anyone, you work for yourself and at the same time you do not need to go to work in the morning, you can work where you want or where it is convenient for you;
  4. you don’t need to rent your office and pay employees for work, this significantly reduces your costs;
  5. you receive a larger commission than working for an agency;
  6. you have career growth, thanks to which you increase your income, you don’t need to be someone’s relative, flatter your boss, etc., everything depends only on you;
  7. you do not have any risks, you do not risk your funds and property (in the case of an individual entrepreneur);
  8. you have the opportunity to improve your skills thanks to the courses that you will find on the service;
  9. you don’t need to fulfill your sales plan, you earn and work as much as you need;
  10. you can use this service, How additional income etc.

And many other advantages that you can get by working in the workle system. Plus, I will give you several Skype consultations that will help you: negotiate correctly, attract tourists from the Internet, and many other useful tools that will make you a good tourism manager. I will do all this completely free of charge if you join my team at workle.

To do this you need to click on the link https://www.workle.ru/?code=ACADA5D3 and register on the site. After registration, you need to write to info@site, and indicate in the subject line “I joined your team at workle”, and write your skype username. After verification, I will send you a Skype invitation and we will discuss a time convenient for you.

I hope we answered your question how to open a travel agency at home.

I wish you a great day and great sales!