Social media algorithms are changing faster than we can get used to them. And this time I would like to tell you how to correctly use hashtags on Instagram in 2018, taking into account new features. If earlier we could post at prime time and get stable coverage, now we need to make a lot of small movements so as not to underestimate the reach of the post. And working with hashtags now plays one of the key roles in this.

In the wake of the shadow ban myth, many new myths were born that are not supported by statistics, only by observations. But what’s for sure is that now you can’t just take and copy the same hashtags for all posts, as before. It has become important to write relevant hashtags for your posts manually, interspersed, without repeating with previous posts. Otherwise, Instagram recognizes your account as spam and begins to reduce the organic reach of posts.

And what’s even more important is to put relevant hashtags to your post. Recently, functions for subscribing to hashtags have appeared, and with it the “Do not show this post for this hashtag” button. This means that if people complain about your post as not relevant, this same post will fall out of the list of posts by hashtag and subsequent posts will also be reduced in reach.

Another tip is not to use million-dollar hashtags, like #love or #likeforlike. Dozens of posts per second appear all over the world using such hashtags, and the likelihood that your post will be noticed is negligible. Nowadays, small local hashtags (up to 100k posts per hashtag), for example, work very well. How to search for such local hashtags? Look through the hashtags of bloggers who post on the same topics as you, and take the time to choose 20 new hashtags for each post topic. For example, I have lists of hashtags for different categories of posts (Kyiv, travel, coffee shops, food, books, nature, architecture, etc.) and for each new post I take relevant hashtags from this list. Another life hack - when you follow hashtags, in the list you can find similar hashtags that people put.

There is a big debate: should you put hashtags in the post description itself or lower in the comments? According to Instagram's official help center, hashtags are allowed in comments. True, there is one non-obvious detail here - when you post hashtags inside a post, you can see statistics on the transition to your post based on hashtags (as I wrote). If tags are inserted in comments, these hashtag statistics are not displayed. What does it mean? By leaving hashtags in the text of the post itself, you can do analytics on which tags work well and which do not. You won't be able to do this analytics by leaving hashtags in comments. (below is a good example).

Another non-obvious way to use hashtags is to create your own and invite people to follow this tag. Then your posts with these tags will be more likely to be shown to your followers.

Add relevant hashtags to your Stories, then they will be displayed to everyone who views posts using this hashtag. The same goes for geolocation; insert it into Stories to increase the reach of the story itself. The tag or location itself can be reduced to a point and moved to the side, where the inscription will not be visible, but the photo will be included in the selection by tag or location.

How many hashtags should you put in your posts, all 30 allowed or as few as possible? There is also a lot of controversy here, but I advise you to put all 30, thereby increasing the coverage of the post, but again, the main thing is that they are on the topic of the post!

I look at the expanded account for my accounts in LiveDune, where you can see your %ER, the number of bots in your account, the quality of the audience, statistics on reach and savings in months, and check the statistics of other people’s accounts. And there is

If you have started to master working on popular social networks, then you have probably come across the term “hashtag”. You may already know that the hash icon allows users to draw followers' attention to their photos and videos. Today we want to dwell on this issue in more detail and tell you how to make hashtags on Instagram and other networks.

What is a hashtag for?

Users of such popular sites as VKontakte, Facebook and Twitter put special tags in the form of a “#” sign on their posts and photos. This allows them to organize information so that subscribers can quickly find it through search.

How to make a hashtag on Instagram:

• Write a word or a short phrase without spaces - you can use Russian or Latin font.
• Place the # symbol in front of the phrase and press the spacebar.

Now your phrase has turned into a link and if you click on it, you can view posts from users who also tagged them with the same hashtag. Additionally, you can tag a single photo or message with a few words or phrases.

How to use a hashtag

This method Labeling is widely used not only for personal purposes, but also for advertising goods and services. If you choose the right hashtags for Instagram, you can easily reach a large audience and organize information in your group or community. Therefore, we present the most popular tags on Instagram over the past year:

• #love
• #beautiful
• #instagram
• #fitness
• #hair
• #summer

How to write a hashtag correctly

Typically, tagging is used to become noticeable in a large flow of posts and to arouse interest among a certain audience. Therefore, use the unspoken rules to correctly write tags for Instagram and other networks:

• You can put marks in a message at the beginning, middle, or end of the text.
• Don't use long phrases - to attract attention, it's enough to create a hashtag of ten or fifteen letters.
• There is no need to put spaces between words. For example, #not onlygrandmothersknit or #theworldshouldknowwhatwewere.
• In some cases, words are separated by an underscore - #how_to_make_a hashtag.

Are you eager to promote your Instagram account? Great! In fact, it turns out that this is much easier to do than it seems. One of the most popular methods is hashtags for Instagram, which will help you gain the attention of your audience by communicating with people within the service. So what is it and how to use it?

What it is?

How to choose hashtags on Instagram?

When writing tags on Instagram, you need to choose them correctly. First of all, they must correspond to the general theme of the photo. It is best to “peep” an example from businessmen or stars, whose profiles are simply strewn with key phrases for successful promotion. The most popular and relevant for Instagram promotion are the well-known classic hashtags, including #sun #love #family #sea #weather #me #follow #like #girl #food #fashion and others.

When selecting key phrases, focus not only on the image itself, but also on words close to the theme of the photo as a whole. For example, you can add the following tags to a photo with the sea: #sea #me #rest #vacation #relax #sea #sun #happiness and so on. To enhance the effect, you can put tags on different languages.

Don’t forget about temporary hashtags that reach the top for some reason important dates. These could be holidays, elections, popular events. You can also use personal “words” that have special meaning. New tags also appear periodically - for example, tags of branded companies during prize draws.

How to create your own hashtag on Instagram?

Many users are interested in the question of how to choose their key phrases. Hashtags on Instagram can be invented by the user and carry a special meaning that is clear only to him or his friends. These can also be simple, fun and creative captions that reflect the user's personality. Your tag can be used in several publications and express the owner’s attitude towards the photo. It’s easy to come up with: it all depends only on your imagination and preferences. Write about your impressions of the shot, remember the funny moments associated with it. By the way, you can put tags not only under photos, but also under videos. Well, you already know how to choose hashtags, so be creative and imaginative: other users may find your photos and be interested in a phrase with text of their own composition. You’ve learned how to make classic hashtags on Instagram, so let’s move on to the next stage.

How to use tags correctly?

How to make an interesting hashtag on Instagram correctly? To do this, follow all the recommendations indicated above. Pay attention to an important fact: exceeding the number of mini-inscriptions from the author on an iPhone or Android may result in them not being registered. Anticipating your question - how many hashtags can be used in one photo, I will answer: exactly 30 pieces. If you add the 31st, they will simply be deleted and will not be loaded along with the photo. It will be a shame if you didn’t have time to save or write them down. You will have to think about what to do in such a situation and create tags again. Agree, not the most tempting prospect? But if you follow my advice, you will be able to use and write correctly keywords for your profile.

Read the separate article.

Wondering why hashtags or geotags don’t work? Maybe you should just update the app to latest version to know which hashtags are trending on this moment.

Conclusion

So, now you know how to properly promote your Instagram account and choose hashtags for your favorite photos. Don't forget to follow the "Newest" section and create your own phrases. Making a hashtag is not as difficult as it seems, and this article is a clear example of this. Use the right tags and ensure an influx of subscribers who may even repost your photo. Who knows, maybe you will attract new users using similar phrases. It’s not for nothing that Instagram was created as a platform for promotion? Go ahead - select tags and move them!

If you're interested, check out our other article.

Hashtag is a label that is used to structure content on social networks. You assign your post to a topic, and because... the audience on social networks is quite curious and willingly follows links within the network (especially if there is something relevant or trending there) - then we can receive free traffic, we just need choose the right hashtags and create quality content. I will share my experience :)

Just for starters, this is what the combination looks like: correct and relevant hashtags + content that is interesting to your target audience:

An example of working with VK hashtags in my public page

Let's start with what hashtags are for and why they are used. I have identified 5 reasons:

1. Visible highlighting of keywords;
2. Grouping posts by topic and by cycle (especially relevant for serious projects in social networks, ala https://vk.com/bizness_online);
3. Quick search by hashtags and filtering;
4. Increased coverage and traffic;
5. Protection from content parsers using brand tags.

I didn’t write about the fact that there are bots that monitor special tags and like, subscribe, leave comments, etc. because there is not much benefit from this. But for the appearance of activity, this can be used 😉

How to use hashtags?

There is nothing easier than making a hashtag. You need to put a sign # (hash), and then specify the desired word or phrase (without separating it with spaces) and it will automatically be converted into a link. Example: , . Please note that the case of letters does not matter, i.e. #hashtag = #Hashtag.

A very relevant hashtag these days!

You can put hashtags both in the context of a post and after/before it (and even in the photo description), these are the subtleties of each specific social network. network and below I will give some tips on how best to do it.

Let's summarize the correct spelling:

• You can write in Latin and Cyrillic, even Latin-Cyrillic; 🙂
• The hash mark (#) and the word do not have spaces;
• Hashtags are separated by spaces (#seo #marketing #blog);
• Words in tags do not contain spaces. The space can simply be deleted or replaced with an underscore (#Search Engine Optimization #site_promotion);
• Do not use special characters: +, $, &, %, -, etc.;
• Don't use too long strings of words;
• Use general and author tags so that when you are found using general tags, you can additionally pull up author tags.

The subtleties of working in individual social networks. networks

As I said, there are features of using tags in individual social networks, I will briefly go over them.

Hashtags on Twitter

This is the birthplace of hashtags, because... they came to social media. networks from Twitter, as a convenient clusterer of tweets. Using hashtags greatly increases the reach of a post. I recommend using no more than 2-3 hashtags. 1-2 in context, the rest after the tweet. Don't spam! The effect gets worse if people consider your post to be spam.

To find the right hashtags, use: http://hashtagify.me/ and don’t forget about the trends that are visible on the left.

The ranking is based on the selected group: Popular, Latest, People, Photos, Videos. It is best to get into the popular ones.

Vkontakte and Facebook hashtags

The VKontakte team went further and improved the structuring algorithm. VKontakte hashtags not only group posts, but can also structure posts within a specific community (ala tags on blogs). Example: #seo@seo_romanus, will display all posts with the “SEO” tag specifically in my VKontakte community.

People here are not used to hashtags and consider them something “alien”, unlike Twitter or Instagram. Therefore, insert 1-3 tags in the post (in context or after) and 5-7 in the description of the photo or video that goes with the post. In total, I do not recommend exceeding 10 marks.

Ranked in chronological order (or “interesting first” on VKontakte).

I haven’t found a service for searching hashtags and their coverage, I use a small life hack: I select marker words (single-word and 2-word) and scrape all the posts based on them, then I separate only the hashtags and count the number of mentions in this list. After that, I additionally scrape the number of posts for each unique tag, then put it all into Excel and look at the popular options. It seems to work :)

Hashtags in Odnoklassniki

Everything is the same as in the “big brothers”, but there are tips there. When you enter a hashtag, your classmates will suggest popular options to you. Alya T9 on a smartphone :)

Instagram hashtags

Here hashtags are the main content, because... this is 90% of the information in each entry. 🙂

Read your hashtag carefully and become zen :)

We write up to 30 hashtags. We use relevant, trending tags and our coverage increases dramatically. Subscribers grow easily (often bots, if you use the “correct” tags 🙂), likes flow like a river, etc. Participation in hashtag battles will give an even greater explosion of popularity, for example #the world should know what we are.

Watch video about hashtags

Frequently asked questions about hashtags

• How to search by hashtags?- You can click on the tag and social. the network will give you a selection based on it, or simply enter #NecessaryTag into the search bar of the social network.
• Why are hashtags not working or not active?— Most likely, you added extra spaces or specified prohibited special characters, which is why the label was not converted into a link.
• How to come up with a hashtag?— You don’t need to invent it, you need to indicate relevant tags from existing ones (if you are not sure that your unique tag will be trending), otherwise it will just be a grouping of your posts, without the ability to increase coverage.
• How to create your own hashtag?— Just come up with something unique or original (related to your brand/public, etc.), type it into the search, if you don’t find more than 1 entry, consider that you’ve already created it. In VK and FB it is more effective to create hashtags linked to the public, for example: #hashtag@ID of your Public.
• Is it possible to use the same hashtags in all posts?— Yes, you can, but it’s rational if you write posts on only 1 topic, a very narrow one. Otherwise, you are simply limiting yourself in reaching your audience.