People who want to introduce an element of novelty into daily life, are often attracted to the traditions and customs of other peoples. Hookah smoking, which was originally an integral part of the life of the peoples of the Middle East, quickly became widespread, including in Russia, thanks to tourists. Today, businessmen make good money by opening establishments specially designed for these purposes.

There are several reasons why entrepreneurs may be interested in a hookah bar business plan with calculations for 2018. First of all, this is the popularity of this type of leisure among domestic consumers. In addition, there is still some shortage of smoking clubs on the market, as a result of which newcomers should not be afraid of competition. Finally, such a business is characterized by good profitability and high margins: a markup on hookah of 250–400% allows you to easily compensate for all the costs of maintaining the establishment and make a decent profit.

Business Features

As a business, a smoking club belongs to the sphere of organizing leisure and entertainment. Therefore, businessmen who are interested in how much it will cost to open a hookah bar, solely for the purpose of finding a source of income that does not require constant participation, should understand that this is impossible. In order for an establishment to become popular, it is necessary not only to recreate a special atmosphere in it, but also to constantly work on the assortment, hold various events, and improve the quality of service.

The main principle of operation of hookah bars is the high speed of table turnover. Ideally, guests should smoke several hookahs within two hours, relax and give way to the next visitors. It's worse when clients for a long time smoke one hookah, play Board games and do not bring profit to the establishment.

There are several methods to combat this phenomenon:

  • By serving several hookahs at the same time, you can reduce the duration of the service cycle. An average company can smoke one hookah for 4-5 hours, while two or three allow its members to achieve satisfaction twice as quickly;
  • Using the “anti-cafe” principle, you can charge guests not for the hookah, but for the time spent at the table. In this case, the number of hookahs served to them at the same time is regulated so that the company has time to relax in two hours;
  • Any items for organizing leisure time distract people from the main thing - the process of smoking. Of course, the establishment should have board games, a TV or game consoles, but guests should not focus their attention on them.

It’s easy to build a business providing hookah smoking services - today this type of leisure attracts the attention of a wide variety of consumers, including young people. Listing the advantages of creating a smoking club, it should be noted that:

  • If you are planning to open a hookah bar from scratch, you can count on a market that is relatively free from competitors, even in large cities;
  • This idea is characterized high level profitability, good profitability and acceptable payback period;
  • Making a business plan for a hookah bar with minimal investment, one should expect interest in the establishment from a wide target audience;
  • Exist profitable franchises, allowing you to open a hookah bar from scratch in 2018 - the cost of paying a lump sum fee according to the conditions of their owners does not exceed 120–200 thousand rubles, and the royalty is 5–15 thousand rubles monthly.

Hookah bar without tobacco

Since it is impossible to properly open a classic-looking hookah bar in a catering area, many cafe owners offer their guests a variety of mixtures that do not contain tobacco - smoking stones, syrups, herbal mixes. By analogy with electronic cigarettes, such hookahs are not subject to legal restrictions, but the absence of a tobacco component does not delight any category of consumers;

Hookah bar without food

An establishment that provides visitors exclusively with smoking services in a specially designated area is also completely legal from the point of view of legislation, if food and drinks are not sold on its territory. To get around this limitation, some smoking clubs take into account the cost of coffee or tea in the price of a hookah and serve it to guests as a “gift”. In addition, a business plan for opening a hookah bar can be developed in the form of the above-mentioned “anti-cafe”, charging clients a fee for staying on the territory of the establishment and providing them with hookahs along with drinks, formally free of charge.

Methods of legalization

The variety of formats of smoking establishments is a clear illustration of attempts by entrepreneurs to circumvent the requirements of anti-tobacco legislation. To find out how to open a hookah bar legally in 2018, you need to carefully study the current restrictions on the smoking process. In Russia it is prohibited:
  • Smoking mixtures containing tobacco on the territory of any catering establishments;
  • Open smoking rooms in premises belonging to cafes and restaurants;
  • Allow minors into smoking areas;
  • Smoking hookahs and cigarettes on the cafe terraces ( this question remains controversial, since the court and Rospotrebnadzor see the situation differently).

At the same time, the legislation of the Russian Federation allows:

  • Smoking other mixtures that do not contain tobacco on the territory of public catering establishments (as noted above, such hookahs do not attract the public);
  • Smoking tobacco mixtures outside the territory of catering establishments, in special places.

Thus, today, to the question of whether it is possible to open a hookah bar legally, there is only one answer: yes, if it is a closed club. Not being a cafe or restaurant, such an establishment will not have signs of catering if there are no drinks or food on the menu. However, guests cannot be prohibited from bringing snacks with them, and if they have a receipt, they can safely eat them while smoking a hookah.

Format private club requires that each guest express his consent to the fact of smoking on the territory of the establishment in writing and present some document confirming his age. On your first visit, a short questionnaire is filled out, after which the visitor becomes a member of the community and gets access to hookahs.

How to open a hookah bar from scratch: step-by-step instructions in most cases recommend registering an individual entrepreneur, since an LLC is necessary mainly when organizing alcohol trade. When hiring workers, you also need to register with the pension and pension funds. health insurance. Next, you should obtain permission to operate the establishment from the sanitary and fire control services, and also conclude agreements with the relevant contractors for waste disposal, deratization and disinfestation, recycling of fluorescent lamps and washing of uniforms.

When choosing a taxation system, the UTII system, popular among owners of public catering establishments, cannot be used. An acceptable alternative may be the simplified tax system with payment to the state of 15% of the net profit.

Room and interior

Finding a suitable premises for a smoking club is not easy: the place must not only be characterized by high traffic, but also comply with the requirements of legislation and regulations fire safety, as well as meet the entrepreneur’s capabilities regarding rent. Looking through various options, many beginners think about whether it is possible to open a hookah bar in a residential building. There is no direct prohibition in this matter, however:

  • The club premises must be transferred to non-residential use;
  • The hall should be equipped with high-quality sound insulation;
  • When planning to open a hookah bar in a residential building, it is necessary to install the air ducts of the exhaust system above the roof of the building so that neighbors do not smell the tobacco;
  • A separate entrance to the establishment should not be located from the entrances.

Premises intended for smoking tobacco are subject to separate technical and regulatory requirements, which are mentioned in some examples of hookah bar business plans. According to these rules:

  1. An entrepreneur should obtain written consent from the property owner to convert the premises into a smoking club;
  2. Fire evacuation plans must be posted in the hall;
  3. There must be at least one fire extinguisher for every 100 m² of area;
  4. The hookah bar should be equipped with a supply and exhaust ventilation system that provides at least 15 air exchanges per hour;
  5. Connection to electrical networks must be designed for a load of 12–15 kW;
  6. The room must be able to connect to heating, water supply and sewerage systems.

When calculating how much money you need to open a hookah bar, you should assume that to create a medium-sized establishment you will have to rent and renovate a hall with an area of ​​100–120 m². The room must be divided by screens, partitions or curtains into several zones intended for receiving clients, and also provide space for a bar counter, bathrooms, administration room, and warehouse.

Smoking clubs differ from other entertainment establishments by their characteristic atmosphere of peace and leisure. Therefore, before developing a written business plan for a hookah bar, you need to study the methods of interior design, appearance and the specifics of the work of similar institutions located in eastern countries. The following tools will help create the necessary mood among visitors:

  1. Color palette. In general, designers recommend using muted pastel shades, although colorful Arabic carpets and red lighting in seating areas are no less popular;
  2. Furniture. Soft sofas decorated with a large number of pillows are best for relaxation. Ottomans, frameless chairs and tables with short legs must also be maintained in oriental style;
  3. Sound accompaniment. Music seems to be one of the most effective tools for creating the appropriate atmosphere. Of course, it is almost impossible to select compositions that are pleasing to the ears of the vast majority of visitors, and therefore this issue remains under the jurisdiction of the owner of the establishment. However, the music should definitely be low and unobtrusive in order to avoid creating obstacles for guests’ communication;
  4. Light. Bright ceiling lighting is contraindicated for hookah bars. Preference should be given to wall or spotlights of low power.

Equipment and equipment

When purchasing equipment for a smoking club, an entrepreneur must find the optimal combination of reliability, functionality and cost. For example, in retail stores the same sofas sometimes turn out to be much cheaper than from suppliers of specialized furniture for catering, but their low strength contributes to an undesirable reduction in service life.

A slightly different strategy should be followed when choosing hookahs: in practice, inexpensive universal models made in Egypt have proven themselves to be the best. On the other hand, to attract sophisticated guests, you can purchase several unusual examples with backlighting, a painted glass bulb, or additional cooling of the smoke.

When calculating how much it costs to open a hookah bar, we must not forget about the issues of organizing visitors’ leisure time. For these purposes, establishment owners purchase various board games, organize areas for those who want to watch TV or play on a console, and turn on the broadcast sporting events and even organize oriental dance evenings. What you need to open a hookah bar from scratch:

Equipping a hookah lounge with an area of ​​100 m²

Name price, rub. Qty Amount, rub.
Technical systems
Security alarm 30000 1 30000
Fire alarm 25000 1 25000
Ventilation system 195000 1 195000
Audio system with overhead speakers 38000 1 38000
Laptop 18000 1 18000
Multifunction device 9000 1 9000
Wi-Fi router 2000 1 2000
Internet connection 2000 1 2000
Interior
Three-seater soft sofa 21250 16 340000
Bag chair 1200 16 19200
Low table 1500 8 12000
Administrator's chair 1500 1 1500
Drapery and zoning 120000 1 120000
Wall light 1200 20 24000
Furniture pillow 500 48 24000
Metal hanger 2200 8 17600
Bar counter 95000 1 95000
Food equipment and utensils
Ice maker 12000 1 12000
Coffee machine 71000 1 71000
Tea cup 150 50 7500
Coffee cup 170 50 8500
teaspoon 50 50 2500
Sugar bowl 250 8 2000
Napkin holder 220 8 1760
Other
Cash machine 12000 1 12000
Chromed fire extinguisher 3500 2 7000
Hookah storage rack 3500 1 3500
Lockers for staff clothing 3200 6 19200
Employee uniform 1500 8 9000
Plumbing kit 15000 2 30000
Entertainment and leisure
Checkers/Chess/Backgammon in a set 3500 8 28000
Cards 600 8 4800
Domino 500 8 4000
TV 55” 45000 1 45000
Hookahs
Egyptian hookah 2800 16 44800
Forceps 200 2 400
Hole puncher 150 2 300
Ershik 170 2 340
Coal basket 900 2 1800
Ignition for coals 1100 2 2200
Hookah cup 100 16 1600
Spare flask 1300 4 5200
Two hose splitter 800 8 6400
Additional hose 800 8 6400
Total: 1309500

Staff

Any efforts of an entrepreneur aimed at studying questions about business plans and detailed concepts of an establishment may be useless without polite, correct and qualified personnel. To operate a small smoking club you need:

  • Administrator. The responsibilities of the administrator include meeting guests, finding out their preferences regarding the type of tobacco and drinks, escorting them to a free table, registering new club members;
  • Hookah man. This specialist must have the highest qualifications. When hiring, preference should be given to creative individuals, who spend half an hour creating a unique mix, and efficient employees who can prepare a high-quality hookah in five minutes without unnecessary frills;
  • Waiter. Must accept orders for making coffee or tea, provide board games to visitors, make payments and issue a receipt;
  • Cleaning woman. A public establishment, especially one decorated with carpets and rugs, must be cleaned daily. In addition, in a smoking club, someone must wash dishes, wipe tables and clean hookahs.

Entrepreneurs calculating how much it costs to open a hookah bar in small town, can use the below staffing table, compiled for an establishment working in two shifts. Those who have as their goal the conquest of the metropolis will have to increase employee salaries by at least 50%; on the other hand, the average bill of a smoking club located in the regional center is also significantly higher.

Staffing schedule of the hookah bar

Range of services

When listing what is needed to open a hookah bar from scratch, among other activities it is necessary to mention the development of an assortment of hookahs and leisure facilities offered by the establishment. In addition to regular tobacco, an entrepreneur can include a huge number of flavored mixtures in the hookah card:

Hookah fillers

Flavors of tobacco blends
Apricot Grape Coconut Mint
A pineapple Cherry Cinnamon Peach
Orange Pomegranate Latte Rose
Watermelon Melon Lemon Plum
Banana Jasmine Raspberries Chocolate
Vanilla Strawberry Honey Apple
Fillers for bowls and flasks
apple pomegranate juice absinthe
grapefruit melon wine sambuca
a pineapple milk cognac rum

Entrepreneurs who are struck by the thought: “I want to open a hookah bar,” sometimes pay excessive attention to the issues of organizing the leisure time of visitors, forgetting about main goal- sale of hookahs themselves. In order not to distract guests too much from smoking, you can limit yourself to the following entertainment:

  • Board games. This category includes backgammon, chess and checkers, cards, lotto and even the well-known Monopoly;
  • Gaming consoles. They should be used with caution, since during the game customers not only forget about the hookahs, but also make noise, thereby creating discomfort for other visitors;
  • TV programs and films. A more neutral option that allows you to attract a specific target audience to watch sports broadcasts or popular films. However, we should not forget that guests with other interests may be disturbed by too loud a sound.

Promotion of a hookah bar

How to open a hookah bar according to the law and avoid fines for promoting its services? After the introduction of the provision banning any promotion of tobacco use, owners of completely legal smoking clubs were faced with the following:

  1. Advertising materials cannot depict not only people smoking, but also objects associated with this process - pipes, hookahs and their parts, tongs and other accessories;
  2. Advertising must not mention or encourage smoking;
  3. Booklets can only be distributed to interested adults;
  4. Unstick or lay out in mailboxes Leaflets and flyers are not allowed;
  5. It is formally prohibited to publish advertisements on social networks.

Of course, some neglect these requirements, but when choosing between legal and illegal ways to promote a hookah bar, it is still better to prefer the first option: the risk of fines and even the closure of the establishment is not justified by the immediate increase in the number of customers. However, there are not many legal ways left:

  • You can promote a website containing information about the hookah bar and the services it offers, as well as a table booking mechanism. Access to the resource should be limited to persons who have confirmed their majority;
  • A good way to advertise the year remains social media. The community page must contain a warning that the materials published here are prohibited for viewing by persons under 18 years of age;
  • Word of mouth also works great for hookah bars. Exclusive offers (for example, a special mix or a hookah man trained in Arab countries) in combination with the high-quality provision of basic services can arouse active interest among the target audience;
  • A hookah bar operating in the format of a closed club needs to constantly use its established contact base and interact with clients who have previously visited the establishment. You can send them information about discounts or promotions by email or SMS, inform them about upcoming events and new services.

Investments

Opening a full-fledged hookah bar can hardly be called: the cost of the hookahs themselves is low, but repairing and decorating the hall, buying furniture, installing a ventilation system will require much more significant investments from the entrepreneur:

Initial Investment

Article Amount, rub.
SPD registration 4000
Rental during renovation 75000
Design project 100000
Repair work 300000
Signboard 25000
Equipment 1309500
Marketing expenses 20000
Administrative expenses 10000
Total: 1843500

When figuring out how much it costs to open a hookah bar in Moscow, some of the values ​​given here should be increased by 30–50%: for example, finding a company willing to carry out repairs at a rate of 3,000 rubles/m² is quite difficult. Rent near metro stations with high traffic can also reach 1,500–2,000 rubles/m² per month.

We should not forget that to achieve success it is not enough to simply find the necessary capital and open a hookah bar from scratch 2018: costs of maintaining the functioning of the business, purchasing Supplies and employee compensation may seem unreasonably high for a new entrepreneur. Therefore, it is advisable to have some reserve of funds for current expenses so as not to go bankrupt in the first month of work.

Operating expenses of a hookah bar

Revenues and profitability

Obviously, entrepreneurs are primarily interested in the question of whether it is profitable to open a hookah bar. To determine the profitability of an establishment, you need to make some calculations using basic input data - the cost of the service and the expected attendance of the club.

Analyzing the data presented on the Internet, you can see that hookah bars, with slight variations, set the price for hookahs in the range of 900–1200 rubles, changing it depending on the type of tobacco, filler for the flask and the use of fruit as a bowl. If each company stays at a table for two hours, then a club operating from 12:00 to 2:00 can theoretically sell 56–60 hookahs per day. However, in the initial stages you should not expect such an intense flow of customers, so when making calculations you should assume that the establishment will be half-loaded. The cost of one hookah prepared with wine, juice or milk for a company of four people is:

Cost of hookah

Considering how much it costs to open a hookah bar from scratch in the format of a full-fledged smoking club, you can calculate the main economic parameters of the enterprise and calculate the payback period for investments:

Economic indicators of hookah bar

Is it worth opening a hookah bar in 2018? Obviously, this business is distinguished by good profitability and guaranteed payback even with a minimal flow of visitors. However, an entrepreneur must be prepared for the fact that he will have to invest at least two million rubles in the business, and then expect their return within a year.

Video on the topic

Conclusion

In conclusion, here are some tips for budding entrepreneurs from experienced hookah bar owners who have been serving visitors for many years:

  1. You should not experiment with elite types of tobacco and unusual mixtures. It is better to offer a wide range of inexpensive but high-quality Egyptian products;
  2. You should not purchase the most expensive or designer hookahs, since the difference between them and ordinary products when smoking is impossible to notice. On the other hand, cheap Chinese consumer goods will also not decorate the establishment;
  3. Is it worth opening a hookah bar with alcohol? It is better to completely remove hot drinks from sale and even prohibit customers from bringing them with them. Firstly, the behavior of drunk guests becomes unpredictable, and secondly, any inspector can issue a huge fine to the establishment;

Until recently, it was considered an unprofitable business. But, with the adoption of the law banning smoking in in public places, this thought is visited by an increasing number of entrepreneurs. The reason for this is the unfilledness of this niche in business circles and the growing profitability of this service. This primarily concerns the owners of cafes, restaurants, and clubs.

The majority of the smoking population, when visiting entertainment or recreational places, certainly use hookahs. Step-by-step instruction, business plan, all the nuances for opening a hookah bar from scratch are given below.

Distinctive aspects

The main advantage of the hookah business is its specificity. Not all establishment owners have included smoking an aromatic mixture on the menu. Many cafes and restaurants were smoke-free before the smoking ban was introduced. The same establishments where smoking was allowed opened for themselves new article income, and a significant one at that.

Is it profitable to open a hookah bar from scratch?

A special feature of the hookah business, in addition to its popularity, is the payback for short term. With the right simple business plan, spending a small amount Money, the business can pay off in just 3 months.

The suppliers of hookah bar equipment themselves can help a novice businessman. By agreement between the supplier and the owner of the establishment, the first prepares rooms for hookahs and receives 60% of the income for this, and the second sells it, taking the remaining 40% of the profit.

Despite the low cost of hookah accessories, the price for using such a service in all entertainment places is high, exceeding the cost by several times. Therefore, starting such a business is very profitable and timely. There is not much competition.

You can open an enterprise in a new premises, select employees, and purchase everything you need for smoking. It wouldn’t hurt to recreate a cozy homely atmosphere or an oriental theme. Then the investment will be serious, up to 200 thousand rubles. Because people will not only smoke, but also eat and drink alcohol.

If you set up a smoking room in already operating establishments, then a small amount, up to 50 thousand rubles, will be enough to purchase mixtures, tobacco, and coal. It is better to buy them directly from the East, it will be cheaper and the quality will be higher.

What does it take to open a hookah bar from scratch?

In addition to renting premises, hiring staff and other attributes, it is necessary to obtain permission to sell alcoholic beverages, if it is implied. You also need to register as an individual entrepreneur (Individual Entrepreneurship) or LLC (Limited Liability Company). After this, collect a package of documents. These include:

  1. LLC or individual entrepreneur documentation.
  2. Certificates for hookah smoking accessories.
  3. License to sell alcohol.
  4. Permits from the sanitary and epidemiological service and the fire service.

It should be noted! If you plan to sell strong drinks in a hookah bar, then you need to register it as an LLC.

According to current legislation, smoking is prohibited in public areas, so you should choose how the hookah bar will work:

  • Using a mixture with tobacco, but without alcohol;
  • With the sale of alcohol and tobacco-free hookahs.

You can open your own business with a very small amount. The premises do not have to be purchased or rented. Any restaurant or cafe with rooms for smokers is suitable. You will need to make a deal with the owner. It can be either on a paid basis, for a small fee, or free of charge. In the latter case, the owner allows you to occupy 1-2 tables to attract potential customers.

Hookahs can be taken for free, rented, or bought. You can contact suppliers and agree to take them for sale by providing samples for use. After promoting the business, you can offer the seller more favorable conditions for yourself.

When established between you and the owner of the establishment business relations, you don’t have to fill out the documents at first. You will simply pay additional interest to the owner for carrying your funds through his enterprise. The optimal fee is considered to be 10%. Later, register as an individual entrepreneur with UTII (Unified Tax on Imputed Income).

You will do the work yourself, so you will learn the business from the inside and you won’t have to pay money. In the future, when the turnover increases, it will be possible to hire a person. It is better to pay salaries as a percentage of sales, due to the small number of clients. Over time, it will be possible to pay the salary and interest.

Business plan

To open a hookah bar with an area of ​​40 m2 in an already operating restaurant you will need:

This is a calculation on the basis of which you can calculate the costs of a future establishment.

Selection of premises, decoration, equipment

A small hookah bar will not generate good income, since there will be few seats. It is advisable to start a business in a spacious room or on the basis of a running restaurant. After having a hearty meal, visitors will want to relax. Here you should offer a cup of coffee, tea or other drinks, or offer a hookah. A mandatory purchase for a hookah bar will be high-quality hoods and a well-thought-out ventilation system. A useful and popular addition would be a Wi-Fi zone. The establishment must have a working bathroom.

Many people associate smoking mixtures with the East, so it is advisable to design the interior in an Asian style. These are poufs, low sofas, lots of soft pillows and a riot of colors. The decor should be complemented with pleasant motifs and dim lighting.

In the expense item, other expenses are as follows:

Consumable materials for them will be foil, mouthpieces, burners, tongs, and cleaning brushes.

As for advertising, personnel were briefly described above. After promoting the place, inexperienced sellers should be replaced by a professional hookah man who understands the intricacies of hookah technology. The reputation of an establishment is primarily based on customer service. A competent hookah man who knows how to put people at ease will support the conversation and tell you which variety is better. The overall pleasant atmosphere will attract visitors.

Expected income and profitability

In addition to costs, the business plan calculates the expected income. The net income of a room of 40 m2 will be about 30 thousand rubles. At proper organization advertising, creating a cozy place to relax, the number of positive reviews will increase exponentially. Thus, the profitability of the hookah bar will increase.

This business idea is very profitable for beginning businessmen, owners of bars, cafes, restaurants, suppliers of hookah equipment and its components. This is due to the fact that in addition to quick payback, an important difference from other areas of trade is the ultra-high markup, up to 1000%.

Step-by-step instruction

  1. Form an LLC;
  2. Find a place;
  3. Buy everything you need;
  4. Equip the premises;
  5. Hire staff;
  6. Conduct an advertising campaign;
  7. Collect income.

Hookah bars will conquer increasingly larger areas, since this market segment is not yet sufficiently developed. Distinctive features Such a business is low cost, quick payback, growing demand.

From now on, every person dreams of own business. A hookah bar business plan will help you become the owner of a place that will be unique, original, bring joy to people and bring you income. A hookah bar is an establishment where people can come after working day to relax and unwind, or book a table and celebrate your holiday, or just have a good time on your day off.

Before opening such a place from scratch, you need to plan everything correctly, draw up step by step plan, on which you will act, calculate possible costs and profits. But when you realize that the business has a high chance of bringing you income, then you can start.

Making a business plan for a hookah bar

Summary of hookah bar business plan

Everyone knows that for a small business it is important to think through every detail. Let's take a closer look at the calculations and see how profitable a hookah bar is in 2019.

The goal of our project will be to open an establishment where visitors will be offered hookah, as well as drinks, snacks and some entertainment. In order to start such a business, registration of an individual entrepreneur will be required. This is done very simply and quickly.

An establishment of this type has a very high margin, reaching approximately 400%. Investments for the organization will require about 1 million rubles, but in just six months you will break even, receiving an income of 100 thousand rubles or more per month.

General description of the enterprise

The hookah bar will be opened by the administrator, who will also meet the cleaning lady at 13:00. The administrator will work one hour more than the others.

The monthly salary of employees will be, for example:

  1. Administrators - 40 thousand rubles.
  2. Bartenders, hookah workers, waiters, security guards - 160 thousand rubles.
  3. Cleaning lady - 5 thousand rubles.

Financial plan

The costs of opening a hookah bar will be:

  1. registration of individual entrepreneurs - 10 thousand rubles;
  2. furnishings of the premises - 540 thousand rubles;
  3. advertising - 40 thousand rubles;
  4. technical equipment - 320 thousand rubles;
  5. other expenses - 50 thousand rubles.

The total investment will be - 960 thousand rubles.

Monthly expenses will be:

  1. tax fees - 20 thousand rubles;
  2. depreciation - 10 thousand rubles;
  3. wages to employees - 165 thousand rubles;
  4. purchase of products and consumables - 40 thousand rubles;
  5. other expenses - 15 thousand rubles;
  6. advertising - 10 thousand rubles;
  7. payments to housing and communal services - 10 thousand rubles;
  8. rental of premises - 50 thousand rubles.

Total - 360 thousand rubles.

The daily income according to the plan will be approximately 20400 rubles, that is, the monthly will be - 612 thousand rubles. Monthly profit will be approximately 252 thousand rubles.

Thus, it becomes clear to us that opening a hookah bar in good location and taking into account all the nuances it will be very profitable business. How much profit you can make from such a business is a thing that depends only on your competent approach to business. A good marketing company, atmosphere in the room, coziness and comfort - all this will make your hookah bar a favorite place for many customers.

The business plan for the hookah bar that you want to open must include all the main sections we have discussed, and you can also add something at your own discretion. Your business is a flight of your imagination. In 2019, you shouldn’t be afraid to experiment and try something original and never seen before. Over time, there will be no end to customers. Make your business unique and in demand!

Hookah bar business plan: legal aspect + step by step process openings + necessary equipment + detailed cost calculations and income forecast.

Capital investments: from 1,010,000 rubles
Payback period: about 1 year

The anti-tobacco law, issued in 2014, prohibiting smoking in public places, gave impetus to the emergence of a new type of business for Russia - the opening of hookah bars.

People go there not only to smoke hookah, but also to relax in a cozy and calm environment.

And for this you need hookah bar business plan, in which all calculations of the costs of opening this case will be provided.

In addition, you should know a number of subtleties related to legislation, which you can find in the article.

Opening a hookah bar: legal aspect

First, you need to understand the law that prohibits smoking in public places where catering establishments are located.

Consequently, the ban also affected hookah, which involves burning tobacco.

Therefore, many cafes and nightclubs offer their visitors hookahs with nicotine-free mixtures and syrups and electronic hookahs.

But a hookah bar is not an establishment where people come to eat; the emphasis here is on smoking high-quality and varied hookah.

The very concept of a hookah bar is not enshrined in legislation, therefore, when registering it, it is necessary to indicate (OKPD 2) 92.7 Other services for organizing recreation and entertainment.

In order not to violate the laws related to the ban on smoking in public places, you can:

Opening optionDescription
Open a hookah bar that offers drinks and snacks in combination with hookah using nicotine-free mixturesThis option cannot be called a hookah bar in its pure form, since this contradicts the main concept, but if drinks and snacks are only an accompanying service, then you will be able to beat your competitors.
Open a hookah bar in its pure form, as a separate establishment, but without the right to sell drinks and snacksThis option will require you to carefully promote and provide customers with only high-quality and tasty hookah, since only true connoisseurs who understand this pastime will come here.
Open a hookah bar in an isolated room with good ventilation on the territory of a bar, cafe, restaurant or nightclubEven if these establishments have the same owner, the hookah bar must be registered as a separate entity entrepreneurial activity. Also, guests with a receipt from an adjacent establishment will be able to bring drinks and snacks to the hookah bar.

Hookah bar business plan: planning


Drawing up a hookah bar business plan begins with planning.

In many large cities, fierce competition has already formed, so you need to carefully analyze the market and calculate the necessary costs of opening an establishment.

And after this you can begin to implement the project.

Summary for hookah bar

In the summary of the business plan for a hookah bar, you need to indicate who, where and why will open it.

Presumably this will be Big City with a population of 700 thousand people.

You also need to indicate the name of your establishment.

It should be unique and memorable.

The main goals of opening a hookah bar establishment are:

  • organization of leisure facilities among the population;
  • providing visitors with a wide range of hookahs;
  • Receiving a profit;
  • providing people with jobs.

The hookah bar will operate according to the following principles:

    Organization of a closed club.

    To join the club, customers must fill out a form and then receive a club card.

    This can be done after providing your passport.

    Schedule:

    • when a separate hookah bar opens: Monday - Thursday, Sunday: 14:00-2:00;
    • when opening a hookah bar on the territory of a cafe / restaurant /: coincides with the work schedule of the adjacent establishment.

  1. Payment for services:

    • payment based on the amount of time spent (indicating maximum amount a man at the table and hookahs behind him);
    • payment for the quantity of hookah ordered.

  2. Additional services:

    • background music;
    • themed parties;
    • Board games;
    • the ability to order food and drinks from catering establishments upon presentation of a receipt;
    • tea/coffee as a gift (will be included in the price of the hookah, so as not to contradict the legislation).

Marketing strategy in a hookah bar business plan

  1. Target audience of the hookah bar.

    As a rule, hookah bars are most often visited by people with above-average income, since the price of a hookah starts from 400 rubles.

    It doesn’t matter whether they smoke cigarettes or not.

    Depending on this, you need to have an assortment of hookahs with tobacco and nicotine-free mixtures and syrups.

    Competitor analysis.

    As a rule, in most large cities there are already several hookah bars.

    It is important to analyze their concepts, work schedules and cost of services.

    Therefore, you need to come up with something new to attract customers.

    It could be:

    • hookah at reduced prices until certain opening hours;
    • loyalty program for regular customers;
    • a wider range of hookahs;
    • holding promotions and sweepstakes such as: “Bring a friend”, “Buy two hookahs, get the third as a gift”, etc.

The premises and interior of the hookah bar


Before drawing up a business plan for a hookah bar, you need to find a suitable premises.

If you want to open an “independent” hookah bar, then you should focus on the city center, closer to restaurants and so that after visiting them, customers will come to you.

You can also enter into a contract with a nearby establishment for the delivery of drinks and food on terms favorable to you.

Sometimes people don’t want to go somewhere on vacation, but are looking for something closer to home.

If you want to open a hookah bar in a cafe/restaurant/nightclub, you will have to negotiate with the owner of the establishment to rent a separate room.

Premises requirements:

    • for a separate hookah bar the best option There will be a room of about 100 square meters. m, this will make it possible to divide it into sections;
    • For a hookah bar in an establishment, 20-30 sq.m. is enough. m.

  2. mandatory presence of supply and exhaust ventilation

Without this system, the premises will always be filled with smoke, which will disturb employees, visitors and neighbors of the establishment.

Complaints from third parties are fraught with inspections by the sanitary and epidemiological station and the fire inspectorate.

Particular attention should be paid to the interior.

For these purposes, it is best to hire a designer who can create the appropriate environment.

Many people prefer oriental motifs, but you can beat them with modern trends.

Equipment for hookah bar


In addition to rent and quality repairs, you will need to equip a hookah bar.

At first glance it may seem that you don’t need much, but in reality this is not the case.

The hall will accommodate 48 people.

Thus, 6 people can sit at one table and on two sofas.

Additional seating can be added using chairs or poufs.

To provide your guests with comfort and everything necessary, you must indicate in the hookah bar business plan full list everything you need.

NameQty,
things		Price per one.,
rub.		Price,
rub.
Total: 590,000 rub.
Supply and exhaust ventilation
1 250 000 250 000
Hookahs and accessories
16 3 500 52 500
Sofas or easy chairs16 7 000 112 000
Tables
8 3 000 24 000
Chairs (poufs)
6 2 000 12 000
TV
1 30 000 30 000
Laptop
1 20 000 20 000
Acoustic system
1 20 000 20 000
Lighting equipment
1 16 000 16 000
Reception desk
1 10 000 10 000
Wi-Fi router
1 2 500 2 500
Signaling
1 10 000 10 000
Decor1 16 000 16 000
Other1 15 000 15 000

Hookah bar staff


You don’t need to hire a lot of staff to operate a hookah bar.

The main goal will be to find good hookah providers who understand the types of hookah and can advise visitors.

Since the hookah bar will operate on a daily basis, and the main time of the schedule is in the evening and at night, you need to draw up a staffing schedule.

Most often, in such establishments, staff work in shifts.

Waiters in the hookah bar will not be needed, since guests will bring their own food and drinks.

But you definitely need to find an administrator who will greet visitors.

Advertising to promote a hookah bar


In order for your hookah bar to have guests, you need to make yourself known.

To do this, you can use already familiar ways to attract customers:

  • creation of a website with a description of services and the ability to book a table;
  • creating pages on social networks;
  • advertising on city banners and local newspapers;
  • distributing leaflets in crowded places;
  • "word of mouth" radio.

For the opening of a hookah bar, you can organize promotions and raffles, and hold a large party with the invitation of musicians or DJs.

Don’t forget that you always need to promote your establishment, and not just at first.

Therefore, organize themed evenings, competitions on social networks, and think over the optimal loyalty program for regular customers.

Also work on creating a name and logo.

This is how your establishment will be recognized.

Registration of a hookah bar


A hookah bar business plan should include registration costs.

You have two options:

  • individual entrepreneur registration;

If you open a hookah bar selling food, drinks and alcohol, then you only need to register as a legal entity - LLC.

Also choose a simplified taxation system.

After registering a business, you must also obtain:

  • permits from the fire service and sanitary and epidemiological station;
  • licenses for the sale of tobacco and .

Business plan for a hookah bar: project implementation

Calendar plan for opening a hookah bar

For the implementation of the project proper planning it will take approximately 3 months.

When you find a suitable premises, choose a designer, then proceed to register your business.

At the end of the renovation, you can already look for staff and start actively promoting yourself.

Stage1 month2 months3 months
Business registration
Search for premises
Repairs to the premises and purchase of necessary equipment
Recruitment
Advertising and promotion
Opening

Financial aspect in a hookah bar business plan

Interesting fact:
Smoking a hookah does not become a habit and does not make the smoker addicted. If a heavy smoker does not smoke for a couple of days, nothing bad will happen. Moreover, hookah smoking is the most safe way enjoy the tobacco of all known.

Now you can do the calculations, which will include start-up costs, recurring expenses and income forecast.

Expenses for opening a hookah bar

Opening a hookah bar is not a business that requires minimal investment.

Despite the fact that essentially only smoking services will be provided, large sums will need to be invested in the interior and equipment.

Permitting costs also include the purchase of fire extinguishers.

In general, you will need to have about 1,000,000 rubles at your disposal.

Monthly expenses for a hookah bar


In order for the hookah bar to fully function, you also need to spend money within a month.

This will include rent, employee salaries, purchase of hookah supplies (tobacco, mixtures, syrups, coal, flasks, mushtuks, etc.), as well as payments to other companies that provide their services to the establishment.

Income forecast and payback period calculation

Planned average cost check - 700 rubles.

Number of checks - 20 pieces.

Then the estimated monthly income will be 420,000 rubles.

Sometimes the average cost of a check can increase to 1,500 rubles, and the number of companies per day can approach 50.

But still, at first there may be “empty” days that will only cover expenses.

Calculation of hookah bar profit:

With this progress, the investment will pay off within 12-13 months.

In the video below, the owner of a hookah bar shares his experience of successfully running this type of business:

Thus, opening a hookah bar with the right approach to business and active advertising is profitable business with a fairly quick payback period.

You are required to provide your guests with high-quality and varied hookah, monitor fashion trends in this industry, and also work on good entertainment program to brighten up the leisure time of visitors.

And for these purposes, a correctly compiled detailed hookah bar business plan.

Don't neglect it important point.

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