In this material we will tell you how to sell VKontakte and use this social network to get maximum profit. Developing an online store on a separate website is expensive and not always effective. You can create a store in a VK group or on a personal page for free, and a competent approach will help attract customers from a 70 million user audience.

How to sell VKontakte on your page

To sell goods through VKontakte, it is not at all necessary to create a group and invite participants to it. You can effectively promote your products even through your own page. It is enough to simply publish a photo of the product, its description, price, and also accompany the post with tags.

But still, it is better to sell through a personal page not for business purposes, but for the purpose of a one-time sale of some property: mobile phone, laptop, fur coat or even a car. By posting such a post, you will show your friends that you want to sell something, they will share the post and you are highly likely to find a reliable buyer.

How to create a store in groups

How to sell goods on VKontakte on a business scale? If you are planning to organize a full-fledged store, it is better to create a group. Its capabilities are much wider than those of a personal page. The group has an unlimited number of participants (you can add a maximum of 10 thousand people as friends on your personal page) and it is more convenient to promote it in advertising.

What can you sell this way? In fact, you can sell anything through VKontakte: from homemade goods to industrial products. In demand:

• cloth;
• shoes;
• accessories;
• cosmetics;
• mobile technology;
• household chemicals and household goods;
• Goods for pets;
• food, sports nutrition, nutritional supplements;
• consultations with specialists and online training courses;
• books and stationery;
• furniture, decorations.

VKontakte is constantly being improved, including for online trading. Selling on VK through a group is now much easier than a few years ago. The “Products” function allows you to display products on the community page noticeably, beautifully and as conveniently as possible for potential buyers. At the same time, setting it up is quite simple.

Go to the "Management" section of your group and find the "Sections" tab. Scroll down the page a little and check “Included” next to the “Products” item. Now you need to configure the display. Set up the delivery country (by default it is Russia, but you can specify any of the neighboring countries and Israel). You can also select the cities where delivery is carried out. If you plan to deliver throughout Russia, you do not need to specify the city.

Select your currency - usually the Russian ruble. For contacts, indicate one of the community administrators. Finally, choose which part of the page you want to display product information on. When the settings are completed, you can add lots.

Effective advertising

Sorry, add beautiful photos and the description in the “Products” section in your store group is not enough to earn a lot. The community needs to be promoted and the number of participants increased. For this purpose, two methods are used: quality content and advertising.

Quality content includes professional photos and videos, as well as informative posts and articles that group members will share on their pages. The more high-quality posts are reposted, the more participants will be attracted to the community for free. “Free” in this case is largely conditional, because you will have to invest in creating high-quality content. In fact, there is only one recommendation - post something that will please, please, or be useful to your subscribers.

A showcase with goods will help users quickly navigate the community’s assortment and place an order.

It is best to advertise a VK group within itself social network by using targeting. This is an advertising method where an ad is shown to those users who are potentially interested in it. The social network knows a lot about its users: gender, age, city of residence, Family status, interests and preferences. All this helps to set up internal targeting advertising very precisely.

To enable targeting, go to your personal account on the market platform at vk.com/adscreate. Here you can select the ad type:

• carousel (several products in one ad);
• regular post;
• post with a “join” button;
• post with a collection of applications (the interested user will leave his contact information in it).

You can create a special post for the announcement, or you can use an already published one. Then you need to top up your account with at least 500 rubles. The amount of funds must be constantly monitored and replenished if necessary, otherwise the impressions will stop.

Advertising should create a positive impression on the user, arouse interest and not provoke a negative reaction. Most likely, you won’t be able to attract many people this way the first time, but regular work with targeted ads will lead the community to success.

Features of communication with the client

To find out something about a product or order it through VK, the client will write to you. Depending on the settings, his message will go directly to your dialogues or community messages. By the way, if you have messages enabled in the group, do not forget to check regularly, at least once a day.

Sales and the reputation of the community depend on the success of the dialogue. It is important to answer:

• fast;
• politely;
• to the point, informative;
• no claims to the buyer;
• without being intrusive;
• one message (do not break up the response to several messages following each other with an interval of several seconds);
• competently.

A seller who makes spelling mistakes in his response, puts several exclamation marks, sends 2-3 messages instead of one, does not inspire trust, and does not win over him. Selling VKontakte will be more successful if you properly build communication with the client. Do not use ready-made “sales schemes”; be sincerely interested in what is important to the buyer, which method of payment and delivery is more convenient for him.

If a client for some reason refuses to purchase, you should not impose yourself, much less be rude to him - this is guaranteed to ruin the store’s reputation and scare off other customers.

Pay for goods faster and more reliably through the “Send money” function

The procedure for payment for goods by the buyer

When selling goods through the VKontakte group You can use several payment methods:

• transfer to a bank card;
• Webmoney and Yandex Money services;
• VK money transfers.

The last option is perhaps the most convenient for users. Money can be sent from a bank card through messages within the social network. This feature is available to communities; just enable messages.

To send payment for an item, the user must open a dialogue with the group, select the “More” tab and the “Money” item. Next, he indicates the amount and confirms the transfer. The group administrator can withdraw money to his bank card in a couple of minutes.

Conclusion

Selling goods through VKontakte is a promising and easy-to-organize trade direction. The functionality of this social network allows you to create a full-fledged online store with a catalog of goods and payment acceptance. To increase the size of the group, that is, attract more buyers, you need to create high-quality content and use targeting.

It is more convenient to sell through the most popular social network in Russia using the “Products” service or a special application

The most popular social network in Russia, VKontakte, has long become for many entrepreneurs not only one of the channels for promoting their goods and services, but also a platform for sales. Of course, you can make a page, post an album with photos, write motivational messages for the purchase post and write “For purchase questions, write in a personal message.” However, there is more effective ways how to sell in contact. You can make a store where it will be convenient to choose and buy. Internet marketing agency TexTerra has prepared detailed instructions for the launch of an online store on the social network VKontakte.

For the buyer:

There is no need to go to other sites to choose a product.

Easy to contact the seller.

You can immediately leave feedback after purchase.

For the seller:

It’s easier than launching an online store from scratch; you don’t have to rack your brains over choosing a platform and hosting, buying a domain, etc.

Social proof works: likes and number of subscribers. If a store’s social media page has 2,000 followers, it immediately inspires trust. But some unknown site on the Internet - not always.

If you don’t yet have a page on VKontakte, then the first thing you need to do is create one. And the next stage is organizing sales using an online store. This can be done either using the “Products” service, or by creating a special application.

Service “Products - a popular way to sell in contact”

In 2015, the social network VKontakte launched new service For retail. While this is not 100% an online store, it is rather a showcase with goods. To place an order, you need to contact the seller (this has become more convenient: a message with a link to the product can be sent directly from the page of this product). If it goes well, the developers promise to expand the functionality, ideally to automate orders and payments. The immediate plan is to create general catalog products on VKontakte, like Yandex.Market.

You can connect the “Products” service using . From the social network's perspective, this is a free service. New block with products will appear on the page immediately below the main information (and under the pinned post, if there is one).

Setting up the service is easy without outside help. Let's look at the main points:

1. The product card must contain maximum information:

several photos (product with different sides, at the time of use, in packaging, etc. – no more than five photographs);

detailed description product (composition, characteristics, weight, size, materials, etc.);

“Write to seller” button. The buyer's message will go to the person you specified during setup.

2. The customer can select products by price and date added, but not by type. Therefore, if you are really looking for ways to sell on VKontakte, be sure to combine products into groups (“on VKontakte” they are called “selections”), especially if the assortment is large. The selection is similar to a regular photo album. One product can be added to several collections at the same time. For example, a bracelet with stones can be in the “Bracelets” and “Jewelry with Stones” collections.

3. Only three products are shown on the community's main page. They come here from the main selection. Create a separate selection (for example, “Best sellers” or “Promotions and discounts”), check the box “This is the main selection of the community,” and add there the products that you want to sell quickly.

4. In a regular online store, you can make a purchase at any time: on weekends, at night, etc. On VKontakte, the buyer writes to the seller and waits for a response. In order not to lose a client, provide additional contacts (mail, messenger, phone, etc.). Write what time you answer, and when it is better not to wait for an answer. And respond to requests as quickly as possible.

5. Write down in detail about delivery and payment: what payment methods are available, what delivery options are, how much delivery costs, whether a return is possible. This way you will avoid unnecessary questions and save time for yourself and your customers.

6. If you are tech savvy and your product catalog is huge, use VKontakte API and load products in bulk. But if it comes to this, then perhaps it makes sense for you to create a relatively full-fledged online store.

Creating an application

Another way to sell VKontakte is to create a store application. It looks as if one site is inserted into another.

The application works like a full-fledged online store: customers place an order and pay for it independently, all data on sales and customers is saved (and can be synchronized with accounting programs). Plus, the application automatically creates an online store website that can work on its own.

If you already have a website with an online store, you can create your own application (entrust this to a programmer). To help - developer section And rules for placing app stores. If there is no online store, then you can use ready-made solutions.

The finished application with products looks like this:

Cost: up to 10 products free for an unlimited period, then from 790 rubles per month (if paid for a year - 659 rubles per month). on creating the VKontakte application or watch the video at this link.

Shop-Script has a special theme for the application that imitates the VKontakte interface, so all online stores look approximately the same:

Cost: test period 30 days - free, then from 499 rubles per month (if paid for a year - 399 rubles per month).

ShoppyBoom

ShoppyBoom ​​is a platform for creating online stores, which also allows you to find new ways to sell in contact. For the social network you need to create a separate application, the principle is the same as that of Shop-Script.

Register an online store account, confirm using the link in the letter. A website is automatically created with the address shop.shoppyboom.ru (instead of “shop” there will be a name that you come up with yourself).

Set up a store and fill it with products (see

Hi all! Today is a cool article in the form of a short interview with Vladimir Alexandrov, who sells various products through groups on the Vkontakte social network. For those who have thought, planned or want to start their own business selling goods, then VKontakte sales will be a great start. Firstly, there is a huge audience, and secondly, as it turned out, it does not require much investment. Vladimir spoke about many of the intricacies of this Internet business in the article, so let’s move on to his answers to my questions.

- Hello, Vladimir! A couple of sentences about yourself. How old are you, what city do you live in, how long ago did you start doing business, what were your first projects, etc.

Hello Nikolay. I am now 25 years old. I have been living in Krasnodar for several years now. I started doing business, if you can call it that, when I was a child. My parents are entrepreneurs and that says it all, they gave me the ability to labor activity in sales. I started my first business about 3 years ago. These were sales of my parents' goods through an online store that I was just creating as thesis in the University. Then, I worked as a rental realtor for myself, but large companies “strangled” me with competition. There was also a grocery store, but I quickly realized that there was a lot of work, and the exhaust was not that big. That’s why I went online, where there is plenty of work and more money.

- Than in this moment are you working out?

At the moment, my main focus in making money is on the Internet, namely in sales through groups on VK. I'm mainly involved in sales there. cosmetics, but this is not the only direction. Now I have 4 main groups that bring in the main income, and a few more on which I test the niche.

I create groups in the form of an online store, with a full menu and product catalog, since this type is the most convenient for visitors and has the maximum conversion. Due to my busy schedule, I spend almost my entire working day on development and constant change and improvement. This is generally an endless process, because information on the Internet becomes outdated very quickly, and competition does not allow you to sit in one place.

— Why did you choose the direction of selling goods on social media? networks and why Vkontakte?

Social sales direction I chose networks completely by accident, and at the first stage I created a group because there was simply nothing to do, but I already had the idea of ​​selling teeth whitening cosmetics. VKontakte was not my main social network at all, where I sat, there were simply more opportunities to implement ideas and it was easiest to create a group. After reading various articles and simple lessons on creating groups, I started creating my first one, spent almost 3 weeks on it, but I made it an order of magnitude better than the competitors. The second factor in choosing VK as a sales platform is that this social network is most popular among young people, who are precisely my target audience.

— As I understand it, the scheme for making money is simple: you find a product, create a group, recruit a few people for extras, advertise in other groups and target VK, and here they are, sales? Or is it more complicated?

Indeed, the circuit is actually simple, but it is simple only in theory. Finding a product that will give a normal return is not so easy. For one successful direction, there are several unsuccessful ones, but you waste time and money on everything. Creating a group is the easiest thing. You can order graphics for the design from freelancers, fill the group with articles and pictures too, it’s not a tricky matter. Cheating at the first stage is very good, it allows you to achieve the loyalty of future customers (you can cheat it through vktarget), but you shouldn’t abuse it when filling a group with bots, they won’t make purchases. You need to advertise correctly, otherwise you can invest a large amount and get very little return. Here you need to test everything, every advertising picture, every competition. People on social media There are many networks and everyone has their own taste and perception of information, so you have to adapt. And after all this, perhaps, but not yet a fact, sales will begin. It may turn out that people simply do not need this product, or it has analogues that are easier and cheaper to buy in a regular store. And so yes, everything, one might say, is simple.

— Do you purchase goods or do dropshipping?

I have never worked with dropshipping, I was always interested in working with the client directly. Putting a physical product in his hands that he can touch before purchasing and feel that he really needs this product. That's why I buy goods. I have my own warehouses with departments for different products. Of course, with this approach, those goods that are not in great demand remain. We have to sell them at reduced prices, hold promotions and other tricks on them.

— Many people have difficulty choosing a product. How do you choose a product? Do you carry out testing or does your intuition tell you?

Indeed, choosing a product is the most important step. The easiest way to choose your niche is in the area in which you understand at least a little. With this approach, it’s easier to start and the likelihood of getting it right with a product or service is much greater. The product that I will deal with, I choose the one that I like myself and that I would like to use. Before making major investments in any direction, I definitely test it. My intuition, of course, tells me what is worth my effort and what is not, but still, I check.

— How do you test a product before active sales?

Before introducing a product into the active phase, I definitely test it. I test it for “callback”, upload several to Avito different options, I’m creating a group with minimal design and launching a small advertising campaign. After all this, I analyze the result obtained, and only then make a decision on the advisability of pursuing this direction. For me this is the most suitable way of testing.

"To hell with all of it. Take it and do it!” These are the words of Richard Branson, British entrepreneur, founder of the Virgin Group corporation. I try to follow them, and I advise everyone to do the same. Until you try something, you won't know whether it was worth it or not. And selling through social networks is the same as selling in a regular store or market, only much simpler. Therefore, it’s worth starting to practice, and experience will show how it goes.

— Do you think it’s important to love what you do or is monetary motivation enough?

For building successful business love for the job is desirable. It is even more necessary for the sales process; it is not so important what to sell, the main thing is to love this process. For me, let's say each sale is like little holiday. It doesn’t even matter to me whether I earn 50 rubles or 5 thousand, of course, the pleasure from the second option will be greater, but the fact remains a fact.

Conclusion

Well, that’s all that I managed to find out from Vladimir. The article turned out to be detailed and even very detailed. From such articles you can easily compose your own step by step plan action and try to earn money. If anyone has questions for Vladimir, then ask them in the comments, and Vladimir, I hope, will answer to the best of his ability.

In 2016, the Products section appeared among the main menu items. Let's take a closer look at what it is. Now you can sell various things, accessories, services from your page, simply by describing your product and indicating its cost. Your ads will be available primarily to your friends and all those who search for the item you are going to sell.

How to sell goods through VKontakte

We look for the Products item in the menu on the right; if it is not there, enable it through Settings.

Your friends' ads are immediately displayed, you can add a product to your favorites to buy later and post your products using the button Post an ad. The list of created products can be viewed in the tab My products.

First you need to select a category. A huge number of groups are represented, also divided into subgroups. From the wardrobe to the list of services, I am sure you will easily select the right item. In the title of the product, it is advisable to briefly and accurately write what you are selling, because users search for products by name. Add in the description brief description and details associated with that product or service. Be sure to attach an image, since the buyer’s first glance usually falls on the picture, and then on the text. Indicate the cost of your product, you can search for similar products in advance to find out the approximate price. And, as an option, for a faster and more successful sale, you can make the price of your product lower than that of competitors.

To purchase, you can contact the seller via private messages. You can pay for goods either on VKontakte using money transfers or by personal meeting with the seller - as agreed. I also want to add that in the section Goods products are located not only from the personal pages of users, but also from communities. That is, now all products are located in one place, which is quite convenient. There are restrictions on the number of goods, judging by the VKontakte API, but there is no specific figure, apparently no one has encountered this yet. Therefore, if you have reached the limit, write in the comments how many products you were able to download to VKontakte.

You will learn how to create an online store in VK and what advantages this will give your business. Read about how to promote a trading platform on a social network from scratch and make a good profit.

26.03.2018 Maya Terentyeva

​In this article we will look at the main advantages of an online store in VK, learn how to create and promote it. We will look at proven applications for creating an online store and give detailed instructions on how to install them.

In addition, you will receive several practical advice about how to promote a store on our own without additional investments. Pour yourself some tea, sit back - we're starting!

VKontakte online store is an excellent platform for business

The VKontakte online store today is a popular tool for business. It allows you to promote your products to your target audience, thereby increasing the number of customers in any niche. Just imagine, the social network’s audience has about 90 million users. It is easy to guess how many potential buyers there will be among them.

Connecting a virtual trading platform to any public page or group is easy and completely free. To do this, you do not need a separate domain with hosting, programmer and designer services, which will cost several thousand rubles.

The VKontakte online store is a combination of an impeccable trading platform and all the capabilities of social networks. You post your products, and then stir up customer interest with regular useful posts, read and respond to comments, receive feedback - in other words, constantly interact with the audience.

Why an online store on a social network is convenient

If 10 years ago the social network was used exclusively for communicating with friends and acquaintances, now millions of users not only publish their stories, read the posts of others, but also actively buy. Yes, yes, they buy - it’s so convenient, you went to read the posts and immediately found what interests you.

Let's list other advantages of creating a store in VK:

• it’s fast and simple – a trading platform can be created in 4 clicks;
• optimization of the social network for online stores - you place your services in the appropriate section, and you can communicate with clients through personal messages directly in the group;
• constant feedback – communicate with your audience by posting interesting posts, organizing promotions and reporting latest news;
• ranking by search engines - social network stores are ranked by search engines just like any other sites, so with the right approach to promotion you will definitely get to the TOP of search results.

How to create an online store on VKontakte - proven methods

To host a trading platform in VK, it is most convenient to create a community, not public page.

There are several reasons in favor of this choice:

1. It is convenient to create various sections here for the convenience of users - latest news, discounts and promotions, delivery and payment.
2. The news section can be easily divided into paragraphs, each of which will lead to a separate page.
3. The “Discussions” section is located under the “Products” section, users will look more often.
4. There is a special section “Documents”, where it is convenient to place all the necessary documentation.

Don't forget about the design! Your community is the face of your store, so pay attention to this issue Special attention- starting from the avatar and ending with the details.

Once the community is ready, start launching the store. There are 3 main ways.

Method 1. Connect the “Products” service

Go to “Community Management”, select “Sections” and activate the “Products” button.

Important! Only 3 products will be displayed on the main page, and it’s up to you to decide which ones. To do this, simply select the desired collection and check the box “This is the main collection of the community.” Don't forget to regularly update the list of offers displayed on the main page!

Method 2: Create an application

Thanks to the application, you will receive a full-fledged online store in which customers will place an order and pay for the purchase without your direct participation. The link to the store will be located on the right.

To do this, go to the VKontakte applications page, click “Install application” and follow the instructions.

Method 3. Use 2 options

This is the most convenient way that allows you to display all products on a page with content, as well as organize a full-fledged online store from which you can upload a product catalog to a social network. Community and store data will be synchronized.

For example, if you organize a promotion for a group of products, they will automatically be displayed in the community. In addition, you do not have to check your balances manually; they will be recalculated automatically after each purchase.

TOP 3 applications for creating an online store in VK

An overview of applications will make your choice easier.

Study, compare conditions and use the most convenient option. Please note that some applications are more suitable for the Chrome browser than for Mozilla or Opera.

Ecwid

Here are your instructions:

• on the VK applications page, click “Install application”;
• create a community or public page to which the store will be attached;
• register using the form and click “Create a store”;
• copy the link from the address bar and add it to the “Links” tab;
• come up with a name for the store and go to it from the community;
• fill out the description;
• go to “Management”, add a product and fill in all the fields provided;
• the store is ready!

You have the right to list up to 10 products for free for an unlimited period. When adding 11 or more products, the cost of maintaining the store will be from 790 rubles per month, and with a one-time annual payment - 659 rubles per month.

Shop-Script

Specific steps:

1. Register on the page and confirm your registration, after which you will be allocated a separate technical website address ID.host.webasyst.com, where instead of ID there will be the name of your store.
2. In the control panel, add products according to the instructions.
3. Next, follow the step-by-step instructions.

To get acquainted, use the application for 30 days completely free of charge, then the cost of service will be from 499 rubles per month, and with annual payment - 399 rubles per month

Fresh Shop

This option is more suitable for those who already have a website in the Bitrix system.

If you don't have one, use one of the simpler options above or view the detailed instructions for creating a Fresh shop module;

The free use period is 7 days (excluding the cost of creating a site on Bitrix). To renew, a one-time payment of 8,690 rubles will be required.

There are several ways to promote a store on VK - both paid and free.

If you don’t have the time or desire to do promotion yourself:

• turn to freelancers;
• use a special paid program;
• order advertising in a popular public page, or better yet, in several.

Prices for promotion - from 1000 rubles to infinity.

If you want to promote your marketplace for free, we suggest using the following tips. Of course, the result will not be quick, but with the right approach it will be no less effective.

Regularly replenish your product network with new items. Try to pay special attention to the description, clarify all the details so that the buyer does not have any questions.

If you are posting a painting, be sure to indicate its dimensions, materials of manufacture, year of painting and other information that may be of interest to buyers.

Look for communities on similar topics and invite administrators to post your product. This increases the chances of increasing your target audience.

For example, the “mom’s” community will be an excellent platform for posting children's products.

Place an ad offering goods and services in the appropriate blocks, or do it on third-party sites (Avito, Yula, etc.). Be sure to include a link to your social network profile.

Tip 4. Put priority items on the home page

Determine the most relevant product group. These could be your best works, seasonal offers, promotional items, etc.